Companies Using Google Tag Manager in Manchester: 2,063 Active Firms (2026)
Manchester companies using tag-management technology operate websites with centrally managed scripts, pixels and consent-dependent tracking.
Tag-management users in Manchester tend to be businesses where the website is tied to measurable acquisition rather than a static brochure. The technology gives marketing and analytics teams a central container for advertising pixels, analytics events and consent-dependent scripts, reducing the need for every change to pass through a web-development backlog. Adoption usually signals some budget for paid media, search, ecommerce or lead generation, plus either in-house marketing operations or an agency retained to manage campaigns. The cohort therefore skews towards companies with repeatable go-to-market processes: service businesses tracking enquiries, distributors managing catalogue traffic, property operators measuring leads, and manufacturers treating the website as a sales-support channel.
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Manchester’s adoption picture covers 2,063 actively trading companies running tag-management technology on public websites. The cohort is not just software or media: field services and trades, wholesale and distribution, construction, real estate and property, and advanced manufacturing all appear in the mix, which points to lead generation, local search and catalogue-led selling as common use cases. Reported employment across the cohort totals 9,317 people, so the footprint is weighted towards smaller operating companies rather than only large consumer web properties.
UK websites using tag-management tools, scripts, pixels or similar storage and access technologies sit mainly under PECR and UK GDPR rather than a sector-specific licence. ICO guidance requires organisations to tell users what storage and access technologies they use, explain what they do, and obtain prior consent to the UK GDPR standard unless an exception applies. That guidance covers cookies, tracking pixels, link decoration, device fingerprinting, web storage, and scripts or tags. Third-party technologies added to an online service remain part of the website operator’s compliance responsibilities, which makes supplier oversight and tag inventories more than a marketing operations issue.
Adoption appears likely to become more disciplined rather than simply broader. Marketing teams still want central control over advertising pixels, analytics events and conversion tags, but privacy teams more often expect a clear inventory of what each script does before it reaches the live site. Smaller Manchester operators may keep tag management agency-led, especially where websites are maintained on common content-management stacks. Larger employers tend to pull ownership closer to analytics, compliance and ecommerce teams. Over time, consent tooling and tag governance look set to be treated as part of the same operating process, with less tolerance for unmanaged snippets added for short-term campaigns.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Tag Manager rises with company size across the trading companies in this cohort. 1.5% of the 89,028 companies with under 10 employees run Google Tag Manager (1,376 detected). 15.5% of the 3,823 companies with 10–50 employees run Google Tag Manager (591 detected). 24.8% of the 439 companies with over 50 employees run Google Tag Manager (109 detected). That is a 23.3% gap between the over 50 employees and under 10 employees bands.
2,063
Active firms
2026
195
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
4,624
Verified directors
Across this cohort
Top companies using Google Tag Manager in Manchester
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
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Computed from 5 filingsProvides digital marketing services including search engine optimisation, pay‑per‑click advertising management, paid social campaigns, digital PR, content marketing, affiliate marketing, and creative…
Serves ambitious B2B and B2C businesses, from growing brands to larger companies, whose marketing teams seek external support to increase leads, sales and online conversions.
Financial Health
StrongStrong · Growing, Hiring · 30% CAGR over 4y
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Computed from 3 filingsProvides HR, employment law, and health and safety support services to businesses, including HR outsourcing, compliance advice, employment tribunal representation, redundancy guidance, workplace…
Serves UK employers, from small businesses to larger organisations, across sectors including care, construction, healthcare, hospitality, manufacturing, retail, logistics, education, charities and…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 17% CAGR over 2y
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Computed from 5 filingsProvides digital marketing services for small and medium-sized businesses, including search engine optimisation (SEO), pay‑per‑click advertising, social media advertising, eCommerce marketing,…
Serves SMEs worldwide, especially eCommerce brands and lead-generation businesses, including companies with local customer bases and online sellers using marketplaces such as Amazon.
Financial Health
StableStable · Hiring · 10% CAGR over 4y
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Computed from 5 filingsDevelops software for capturing, archiving and supervising digital communications and website content. The platform records emails, messaging apps, social media and websites, using automated…
Serves regulated B2B and public-sector teams, including financial services, government, healthcare, insurance, legal and technology organisations, from small firms to global operations.
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 4y
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Computed from 5 filingsOperates online media publications covering PC gaming, technology, lifestyle, food and outdoor topics, producing reviews, guides and consumer buying advice. Also develops web tools such as…
Serves global consumer audiences interested in PC gaming, technology, photography, food, health and outdoor lifestyles, plus digital publishers and content/analytics teams using SaaS tools.
Financial Health
StrongStrong · Growing, Hiring · 52% CAGR over 5y
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Computed from 5 filingsProvides media planning and buying services and advertising consultancy for brands and public sector organisations. Plans and manages campaigns across digital, broadcast, social, sponsorship and…
Serves consumer-facing brands and public-sector organisations, including sports betting, drinks, retail, transport, healthcare bodies and UK public bodies.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 5y
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Computed from 5 filingsProvides technology training courses and coding bootcamps covering software development, data engineering, AI and machine learning. Delivers full‑time training for beginners and professionals, offers…
Serves individuals seeking entry-level tech careers, including beginners and career changers, plus businesses looking to upskill teams or hire junior software, data, AI and cloud engineering talent.
Financial Health
StrongStrong · Hiring · 30% CAGR over 5y
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Computed from 5 filingsProvides business management software and cloud infrastructure solutions including ERP and CRM systems based on Microsoft Dynamics 365, Azure and Office 365. Offers implementation, development,…
Serves B2B organisations in retail, ecommerce, fashion, jewellery, trade merchants, wholesale distribution, manufacturing, furniture and flooring, plus buying groups and societies seeking ERP, CRM…
Financial Health
StrongStrong · Growing, Hiring · 35% CAGR over 4y
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Computed from 5 filingsProvides ticketing and event technology for festivals, concerts, and live entertainment. Operates an online platform for discovering events, purchasing tickets, managing bookings, and supporting…
Serves a mix of B2B and B2C customers: live entertainment organisers, promoters and brands, plus consumers buying tickets for music festivals, club nights and cultural events.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
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Computed from 5 filingsProvides online lottery platforms and management services for charities, schools, sports bodies and local authorities. Acts as a licensed external lottery manager, administering digital fundraising…
Serves UK charities, non-profits, local authorities, CVSs, schools/PTAs and sports governing bodies seeking fundraising lottery programmes, from small organisations to large charities.
Financial Health
StableStable · -7% CAGR over 4y
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Computed from 5 filingsProvides Individual Voluntary Arrangement (IVA) services for individuals with unsecured debts. Insolvency practitioners assess eligibility, prepare IVA proposals, negotiate with creditors, and manage…
Serves UK consumers and individuals experiencing personal debt problems, including those with bank loans, payday loans or credit card balances, seeking IVA support rather than business finance…
Financial Health
StrongStrong · -86% CAGR over 3y
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Computed from 2 filingsProvides residential estate agency services including property sales, lettings, and property management. Markets homes and apartments for buyers, tenants, landlords, and investors, and offers…
Serves residential property buyers, renters, sellers, landlords and investors seeking urban homes and apartments in Manchester, Leeds and Liverpool, including city-centre studios, conversions and…
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 1y
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Computed from 5 filingsProvides higher education courses including undergraduate degrees, foundation years and short courses in subjects such as business management, digital marketing, health and social care, fashion…
Serves individual learners seeking undergraduate, foundation-year, top-up, English skills and short-course study, including students needing flexible weekday, evening or weekend classes.
Financial Health
StrongStrong · Growing, Hiring · 96% CAGR over 4y
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Computed from 5 filingsProvides cloud and DevOps consultancy focused on Amazon Web Services. Designs and builds cloud-native platforms, container and Kubernetes environments, and modernised applications; supports cloud…
Serves B2B organisations with software engineering and platform teams, particularly firms modernising on AWS in rail, financial services, insurance and other regulated sectors.
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HealthyHealthy · Hiring · 2% CAGR over 4y
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Computed from 5 filingsProvides HubSpot consultancy and revenue operations services, including CRM implementation, system integration, automation, data architecture and user training. Helps organisations configure and…
Serves B2B organisations and nonprofits using HubSpot, especially software, professional services, recruitment, manufacturing, automotive and real estate teams seeking RevOps, CRM and data support.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
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Computed from 5 filingsOperates an online retail store selling porcelain wall and floor tiles for bathrooms, kitchens and other interiors, including patterned, stone‑effect and wood‑effect designs, along with tiling…
Serves homeowners and DIY consumers renovating bathrooms, kitchens, living areas and outdoor spaces, alongside trade buyers such as tilers, builders and interior designers.
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StrongStrong · Growing, Hiring · 10% CAGR over 4y
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Computed from 3 filingsProvides online professional development and coaching programmes, including accredited coach training, non‑executive director courses, leadership training, microcredentials, career coaching, and CV…
Serves individual professionals pursuing NED, coaching or leadership roles, executives seeking career progression, and businesses or organisations looking to develop employees through coaching and…
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StrongStrong
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Computed from 2 filingsProvides business process outsourcing services including contact centre customer support, accounts receivable and debt collection, sales acquisition, data processing, quality assurance, and business…
Serves B2B organizations worldwide, including companies with customer service, sales, accounts receivable, quality assurance, data and e-commerce operations that need outsourced contact centre and…
Financial Health
StrongStrong · Profitable · -34% CAGR over 1y
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Computed from 5 filingsProvides marketing and creative agency services for sports, gaming and entertainment brands, using fan research, data analysis and AI‑driven insights to develop audience strategies, campaigns and…
Serves B2B clients in sports, gaming and entertainment, including brands and rights holders seeking to understand fan audiences and convert passionate fan communities into engaged consumers.
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StrongStrong · Growing, Hiring · 13% CAGR over 4y
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Computed from 5 filingsProvides residential and commercial property letting and management services, including marketing rental properties, handling tenant enquiries, supporting landlords, facilitating property sales, and…
Serves a mix of B2C and B2B customers: residential tenants, private landlords and commercial occupiers seeking office, retail or leisure space in Manchester neighbourhoods including Ancoats, the city…
Financial Health
HealthyHealthy · -67% CAGR over 4y
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Computed from 4 filingsOperates a portfolio of bars, cafés and event venues and provides venue hire for weddings, private parties, corporate functions and seasonal events, offering spaces for hospitality, celebrations and…
Serves private individuals, wedding parties and businesses seeking venues for celebrations, Christmas parties and corporate events in Manchester and Leeds.
Financial Health
StrongStrong · Hiring · 64% CAGR over 3y
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Computed from 5 filingsProvides ecommerce consultancy and digital marketing services including Magento and Shopify development, conversion rate optimisation, UX design, email marketing, and management of Google Ads, Meta…
Serves B2B ecommerce retailers and online brands, particularly Magento and Shopify merchants seeking growth support, conversion optimisation, UX, email marketing, paid search and digital advertising…
Financial Health
HealthyHealthy · -71% CAGR over 4y
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Computed from 3 filingsProvides recruitment services for healthcare and social care organisations, sourcing candidates for nursing, social work, psychological therapies, and management roles. Offers job listings, employer…
Serves healthcare and social care employers seeking recruitment support for nursing, social work, mental health, educational psychology, therapy, interim management, and senior leadership roles,…
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 2y
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Computed from 5 filingsDesigns and sells tailor‑made multi‑centre holiday packages. Provides itinerary planning, destination advice, and booking for trips combining multiple locations, including flights, accommodation, and…
Serves consumers and leisure travellers seeking tailor-made multi-centre holidays, including couples, honeymooners, adult-only travellers, food and wine tourists, rail/road trip travellers and small…
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HealthyHealthy · Hiring · 7% CAGR over 4y
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Computed from 4 filingsDevelops cybersecurity software that detects and blocks automated bot traffic across websites, APIs and mobile apps. Provides AI‑driven server-side protection against threats such as credential…
Serves enterprise security, fraud and digital teams at online businesses, especially retail and eCommerce, media and streaming, telecommunications, travel and hospitality firms with websites, APIs…
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StrongStrong
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Computed from 5 filingsDevelops and regenerates residential, commercial and mixed‑use property projects, transforming former industrial or brownfield sites into housing, offices, hospitality venues and community spaces.…
Serves businesses, renters, homebuyers and leisure operators through mixed-use regeneration projects. Targets commercial occupiers, co-working users, hospitality tenants and residents in residential,…
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StrongStrong
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Computed from 5 filingsProvides data engineering and analytics consulting services, designing and implementing cloud data platforms, AI and IoT solutions, and Microsoft Power Platform applications. Also offers data…
Serves enterprise and large organisations on a B2B basis, particularly in utilities, finance, transport and infrastructure, and smart places. Targets buyers seeking data, AI, IoT and governance…
Financial Health
HealthyHealthy · Hiring · 72% CAGR over 4y
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Computed from 5 filingsDevelops an AI usage control and security platform that monitors employee interactions with generative AI tools, detects risky prompts or data sharing, enforces role‑based policies, and provides…
Sells to B2B security and compliance leaders at organisations adopting workplace AI, especially in financial services, legal and consulting, healthcare, and SaaS/technology sectors.
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StrongStrong · Growing, Hiring · 58% CAGR over 4y
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Computed from 4 filingsOperates a food hall hosting multiple independent food vendors serving dishes such as pizza, fried chicken, sushi and ramen. Provides bar service, table bookings, private dining, and events including…
Serves local consumers, visitors, social groups and large parties in Manchester, including diners booking tables, walk-ins, brunch customers, event attendees and private dining groups.
Financial Health
StrongStrong · Hiring · 83% CAGR over 3y
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Computed from 5 filingsProvides life insurance brokerage services, comparing policies from multiple UK insurers. Advises individuals and businesses on cover including term life insurance, mortgage protection, critical…
Serves UK consumers, families, parents, over-50s and self-employed people, alongside business owners and employers seeking personal, mortgage, income, key person, shareholder or employee protection…
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StrongStrong · Profitable, Growing, Hiring · 7% CAGR over 4y
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Computed from 5 filingsProvides developer-focused market research and analysis on AI and software technologies. Offers benchmarking studies, surveys, data dashboards and advisory insights on developer tools, ecosystems and…
Serves B2B technology brands and technology leaders making AI, developer ecosystem, product, marketing, and competitive strategy decisions, especially teams targeting software developers and AI tool…
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StrongStrong · Growing, Hiring · 10% CAGR over 5y
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Computed from 5 filingsProvides digital identity and age verification services using Open Banking data. Offers APIs for customer onboarding, KYC checks, e‑signing authentication, direct debit setup, and pre‑employment or…
Serves UK businesses needing online identity or age checks, including financial services KYC teams, eCommerce and gaming operators, employers, landlords, e-signing providers and platforms subject to…
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StrongStrong · Hiring · 7% CAGR over 5y
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Computed from 5 filingsProvides managed learning services for organisations, including learning strategy consultancy, design and development of training content, implementation and support of learning platforms such as LMS…
Serves corporate L&D and HR teams in large organisations, including FMCG retail, pharmaceutical and banking businesses, particularly those using Cornerstone, Degreed or 360Learning platforms.
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StrongStrong · Growing, Hiring · 28% CAGR over 4y
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Computed from 5 filingsProvides LinkedIn-focused marketing services for B2B clients, including advertising campaign management, lead generation, manual and automated outreach, profile optimisation, audience targeting,…
Serves B2B companies worldwide, targeting CEOs, founders, sales managers, SDR managers, CMOs, marketing teams, growth managers, entrepreneurs and agency owners seeking LinkedIn-led lead generation.
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 4y
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Computed from 5 filingsProvides funding, payroll processing and back‑office administration for recruitment agencies. Services include invoice factoring, invoicing, credit control, contractor payroll, contractual…
Serves start-up and established SME recruitment agencies across the UK, particularly owners and managers running temporary worker payroll and back-office operations.
Financial Health
StrongStrong · Hiring · 254% CAGR over 4y
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Computed from 5 filingsProvides home care and support services for children and adults, including live‑in and 24‑hour care, personal care, complex care, supported living, companionship, and specialist support for…
Serves children, young people and adults across the UK who need home care or supported living, including people with complex healthcare needs, dementia, mental health conditions or Down’s syndrome,…
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StrongStrong · Growing, Hiring · 5% CAGR over 4y
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Computed from 5 filingsProvides funded training and professional development programmes for education and healthcare workforces, including teaching assistant pathways, safeguarding and wellbeing courses, and leadership…
Serves UK education organisations, especially schools and multi-academy trusts, plus healthcare providers and corporates seeking funded workforce development for support staff, wellbeing champions,…
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StrongStrong · Hiring · 35% CAGR over 5y
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Computed from 5 filingsDevelops software for IT service observability and operations management, including infrastructure monitoring, event intelligence, incident alert management, service mapping and workflow automation,…
Serves large enterprises and managed service providers, targeting ITOps, site reliability, DevOps, infrastructure monitoring and service assurance teams responsible for critical digital services…
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StrongStrong · Growing, Hiring · 9% CAGR over 5y
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Computed from 5 filingsProvides recruitment and staffing services specialising in SAP and cloud technology roles, placing permanent and contract professionals in areas such as AWS, Microsoft Azure and Google Cloud for…
Serves businesses hiring SAP and cloud technology talent, including HR and technology leaders at global brands using SAP, AWS, Microsoft Azure and Google Cloud, and also addresses SAP/cloud…
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HealthyHealthy · 0% CAGR over 4y
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Computed from 3 filingsSupplies and operates vending machines, coffee machines and water dispensers for workplaces and public venues. Provides fully managed vending services, micro‑market installations, cashless payment…
Serves UK businesses and organisations needing workplace or public-space vending, coffee and water provision, including offices, healthcare, education, retail, travel, leisure, and business and…
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StrongStrong · Profitable, Growing · 3% CAGR over 2y
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Computed from 5 filingsOperates an online media platform publishing celebrity and entertainment news, articles, photos, and video content. Produces and distributes digital news coverage and related media, including…
Serves consumers seeking celebrity, entertainment, sports and hip hop news, photos and videos, alongside advertisers targeting that entertainment-news audience.
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Computed from 4 filingsProvides accounting and advisory services including accounts preparation, bookkeeping, VAT, audit, tax compliance and planning, business advisory, company secretarial support, financial due…
Serves businesses and individuals, particularly across Greater Manchester, including property and construction firms, professional and legal services, TV and film professionals, and medical and…
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StrongStrong · Growing, Hiring · 5% CAGR over 3y
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Computed from 5 filingsOperates a medical clinic providing diagnostic testing and outpatient consultations. Offers blood, urine and stool laboratory analyses, home sample collection, and physician-led care across…
Serves private patients and families, including adults, children, older people and relatives arranging in-home, dementia or palliative care, as well as people seeking outpatient specialist…
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StrongStrong · Growing, Hiring · 32% CAGR over 4y
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Computed from 3 filingsDevelops biometric fingerprint authentication technology and smart cards for physical and digital access control and payment cards. Products integrate with existing access systems and payment…
Serves B2B customers including enterprises needing secure physical and digital access, and banks or payment card issuers seeking certified biometric payment solutions for customer rollout.
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HealthyHealthy · -2% CAGR over 2y
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Computed from 3 filingsProvides trained analysts and early‑career professionals to organisations to support business change and digital transformation projects. Supplies roles such as business analysts, project managers,…
Serves large B2B organisations running change, transformation, digital and AI programmes, including corporate transformation, project delivery, data, technology and operations teams needing scalable…
Financial Health
HealthyHealthy · Profitable · -20% CAGR over 2y
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Computed from 5 filingsProvides legal services to businesses and individuals, including commercial law advice, corporate transactions, dispute resolution, private wealth matters, and retained counsel services. Also advises…
Serves businesses, business owners and private wealth clients, including organisations needing retained counsel, ESG or transaction-related legal advice and individuals with wealth planning needs.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
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Computed from 3 filingsProvides cybersecurity testing and advisory services including penetration testing as a service, attack surface management, red team simulations, secure code review, and cloud, network and…
Serves B2B security teams and technology leaders at organizations with web, cloud, network, mainframe, AI/ML, IoT, automotive, medical device, ATM and operational technology environments.
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StrongStrong · Growing, Hiring · 157% CAGR over 2y
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Computed from 5 filingsProvides digital marketing services including search engine optimisation (SEO), pay‑per‑click (PPC) advertising management, paid social media advertising, technical and ecommerce SEO, and audits for…
Targets established SMEs and ecommerce businesses, including Shopify and Magento merchants, aiming to grow from seven- to eight-figure revenue through outsourced digital marketing support.
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StrongStrong
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Computed from 3 filingsDesigns, produces and sells officially licensed retro football shirts and apparel representing historic club and national teams. Operates an e‑commerce store offering replica kits and merchandise…
Sells directly to football fans, shirt collectors and gift buyers seeking licensed club and international team apparel, with a focus on UK customers and online shoppers in multiple currencies.
Financial Health
StrongStrong · Hiring · 20% CAGR over 2y
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Key facts
About 9% of the trading cohort reports turnover above £5M (195 of 2,063 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (152 firms), so a sizeable share is in its first few filing cycles.
PECR and UK GDPR govern most UK sites using scripts, pixels, storage/access technologies and tags; ICO guidance requires prior consent to the UK GDPR standard unless an exception applies.
A content-management system is detected alongside tag-management technology at 63.2% of the Manchester cohort (1,304 firms), while a content-delivery and security layer appears at 48.3% (996).
Analytics tooling is present on 45.8% (944) of sites in the cohort, reinforcing the link between tag management and measurement-led acquisition.
Field Services & Trades is the largest sector tag at 12.1% (249), followed by Wholesale & Distribution at 10.4% (214) and Construction at 10.1% (209).
UK digital ad spend reached £35.5 billion in 2024, up 13% year on year; search accounted for £16.6 billion and video display for £8.3 billion.
What else do Google Tag Manager users run?
Share of the 2,063 Google Tag Manager-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Tag Manager in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£637.1K
Median UK turnover
9.5%
Above £5M turnover
152
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 3,584 companies, alongside financials and websites, in one Excel + CSV file.
How Google Tag Manager usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Tag Manager is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Google Tag Manager elsewhere
Frequently asked questions
How many companies in Manchester use Google Tag Manager?
How is Google Tag Manager usage detected?
What kinds of companies use Google Tag Manager in Manchester?
What do Google Tag Manager users in Manchester also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 3,584 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.