Companies Using Gravity Forms in Cambridge: 66 Active Firms (2026)
Cambridge companies running website form plugins collect enquiries, orders, bookings or account details through public web forms.
Running this form-plugin stack usually points to a content-managed website with enough website budget for configured workflows, but not necessarily a bespoke application. Buying centres tend to sit with marketing, web operations and customer-service owners rather than central IT, although privacy and security review still matter once forms collect account details, booking information or attachments. The usual buyer is a small or mid-market organisation selling to business, consumer or public-sector audiences, with engagements shaped around field design, spam prevention, notification routing and integration into CRM, email or payment workflows.
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Cambridge has 66 actively trading companies running this form-plugin technology, making the local adoption picture relatively small and concentrated in organisations with practical website workflows. Reported headcount totals 1,267 roles across the employer footprint, so the cohort extends beyond very small web presences, even though the typical adopter still looks operationally compact. Sector overlap is mixed: advanced manufacturing appears alongside education and training, field services and trades, deep tech and construction, which points to enquiry capture, service requests and specialist business-to-business lead handling rather than a narrow online-commerce use case.
Online forms that collect enquiries, bookings, orders or account details are likely to process personal data, so UK GDPR and the Data Protection Act 2018 sit close to routine website operations rather than only back-office compliance. The ICO's PECR guidance is also relevant where cookies or similar technologies support analytics, spam control or session handling. Operators need to tell visitors what cookies do, why they are used, and obtain consent unless a cookie is strictly necessary for a requested online service; anonymous cookie data can still fall within PECR, while non-anonymous cookie data can bring UK GDPR duties as well.
Adoption appears to be pulled by ordinary website maintenance rather than large software programmes. Smaller teams tend to keep form capture inside the content-management stack because it is easy to hand off between marketing, operations and external web agencies. Pressure may come from privacy review, spam prevention, accessibility expectations and the bundling of form capture into broader CRM or customer-service platforms. That makes replacement more likely where forms become revenue-critical or compliance-sensitive; simpler enquiry flows may remain on familiar plugins for a long time.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Gravity Forms rises with company size across the trading companies in this cohort. 0.4% of the 11,181 companies with under 10 employees run Gravity Forms (48 detected). 3.2% of the 441 companies with 10–50 employees run Gravity Forms (14 detected). 9.8% of the 41 companies with over 50 employees run Gravity Forms (4 detected). That is a 9.4% gap between the over 50 employees and under 10 employees bands.
66
Active firms
2026
4
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
166
Verified directors
Across this cohort
Top companies using Gravity Forms in Cambridge
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates summer academic programmes for international students aged 14–18, offering short courses in subjects such as engineering, law, medicine, literature and computer science, alongside classroom…
Serves international students aged 14–18 and their families seeking residential academic summer programmes in Cambridge, including subject tasters, English, leadership and university-preparation…
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates guided punting boat tours along the River Cam, offering private and shared trips past university colleges and bridges. Provides themed experiences including champagne, romantic, proposal and…
Serves consumers visiting Cambridge, including tourists, couples seeking romantic or proposal experiences, and private groups booking sightseeing experiences on the River Cam.
Financial Health
HealthyHealthy · -12% CAGR over 4y
Location
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Computed from 2 filingsDevelops chemical odour and VOC capture technology based on cucurbituril molecules. Supplies AqFresh additives used in nonwovens, textiles, plastics, coatings and liquids to remove odours and…
Sells to B2B manufacturers and product developers in home and pet care, deodorants, absorbent hygiene, automotive interiors, fibres, nonwovens, textiles, coatings, paints and plastics seeking odour…
Financial Health
WeakWeak · -7% CAGR over 1y
Location
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Computed from 4 filingsOperates a life sciences venture builder and accelerator that invests in early‑stage biomedical startups. Supports research teams in developing and commercialising technologies such as therapeutics,…
Serves early-stage UK life sciences startups, university spinouts and founder teams seeking accelerator support, venture building and investment.
Financial Health
WeakWeak · -3% CAGR over 4y
Location
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Computed from 5 filingsProvides workplace adjustments and needs assessments for employees with disabilities or neurodivergent conditions. Delivers neurodiversity and disability awareness training, coaching for managers,…
Serves UK employers, HR and people teams, and managers in organisations supporting neurodivergent and disabled employees, including those pursuing inclusive workplace practices and Disability…
Financial Health
HealthyHealthy · -25% CAGR over 5y
Location
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Computed from 5 filingsProvides product design and engineering consultancy services including software, electronics, mechanical and industrial design, usability, and project management. Supports development of technology…
Serves B2B organisations developing physical and connected products, including startups and established companies in MedTech, LabTech, BioTech, consumer products, CleanTech, VetCare, food and drink,…
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides mortgage brokerage and advice for residential property purchases, specialising in new-build homes. Assists first-time buyers, home movers and investors with mortgage applications, lender…
Serves consumers buying new-build homes, including first-time buyers, movers, shared ownership applicants and remortgagers, plus landlords and property investors seeking buy-to-let finance.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Provides grant funding for medical research and health and wellbeing initiatives. Awards research, healthcare, and small community grants to charities and projects, supporting studies, services, and…
Serves medical researchers, healthcare projects and smaller charities working on health and wellbeing in Cambridgeshire, including population health and mental health initiatives.
Location
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Financial sub-scores
Computed from 2 filingsInvests in and develops property projects including land promotion, commercial and residential development, and renewable energy sites. Acquires land, secures planning permission, and manages a…
Serves landowners, property investors and development partners in the Eastern region and beyond, across residential land, commercial real estate, logistics sites and renewables.
Financial Health
StableStable · 0% CAGR over 1y
Location
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Computed from 2 filingsInvests in and develops property projects including land promotion, commercial and residential development, and renewable energy sites. Manages real estate investment portfolios, acquires land,…
Serves landowners and property stakeholders, plus commercial real estate investors and development partners. Targets businesses involved in land promotion, commercial and residential development, and…
Financial Health
StableStable · 0% CAGR over 1y
Location
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Computed from 5 filingsProvides content marketing and communications services, including campaign development, brand storytelling, design, and audience engagement programmes. Works with organisations to create marketing…
Serves businesses, public-sector bodies and membership organisations, including transport partnerships, NHS trusts, institutes, trade associations and charities with defined stakeholder audiences.
Financial Health
StableStable · -65% CAGR over 4y
Location
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Property company engaged in land promotion, property investment, and commercial and residential development. Identifies and acquires land, secures planning permission, develops logistics and…
Serves landowners, property investors and commercial occupiers seeking land promotion, development and investment opportunities, with projects focused on the Eastern region and wider UK property…
Financial Health
N/AN/A
Location
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Provides competitive intelligence, strategic analysis and market research services to organisations in the healthcare and life sciences sectors. Conducts industry research, stakeholder interviews and…
Serves B2B decision makers in healthcare and life sciences, including pharmaceutical and biotech companies seeking strategic market and competitive intelligence support.
Location
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Financial sub-scores
Computed from 3 filingsProvides recruitment services for the construction industry, sourcing and placing workers in roles including trades and labour, civil engineering, plant operation, demolition, logistics, mechanical…
Serves UK construction employers needing trades, labour, plant operatives, civil engineering, M&E, site management and related staff, alongside construction workers seeking roles from labourer to…
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 2y
Location
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Computed from 5 filingsProvides taxi free phone systems and public help point units that connect users directly to taxi operators. Supplies equipment, signage and directories, and manages installation, telecom lines,…
Serves B2B and public-sector site operators in healthcare, education, leisure, retail, transport and local government, plus taxi operators seeking customer booking access through on-site phones.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsDevelops cloud‑based medical imaging software that uses AI and data fusion to create 3D surgical plans, guide image‑guided vascular procedures, analyse CT scan data, and enable sharing of imaging and…
Serves hospitals and healthcare providers, especially vascular and endovascular surgery teams, clinical departments, multidisciplinary teams and enterprise healthcare operations involved in minimally…
Financial Health
StableStable · -15% CAGR over 4y
Location
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Computed from 2 filingsInvests in and develops property projects including commercial and residential schemes. Provides land promotion, planning and development management, and manages a portfolio of real estate and…
Serves landowners, property investors and development partners involved in residential, commercial, logistics and renewables property projects, with emphasis on the Eastern region and wider UK…
Financial Health
StableStable · 0% CAGR over 1y
Location
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Computed from 3 filingsInvests in and develops property projects including land promotion, commercial and residential development, and renewable energy sites. Manages and funds real estate investments and development…
Serves B2B property stakeholders in the Eastern region and beyond, including landowners, investors, development partners and commercial occupiers in residential, commercial, logistics and renewables…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 2 filingsInvests in and develops property projects, including commercial and residential schemes. Conducts land promotion, planning and funding for development sites, manages real estate assets, and pursues…
Serves landowners, property investors and development partners, mainly in commercial and residential real estate, with emphasis on stakeholders in the Eastern region and beyond.
Financial Health
StableStable · 0% CAGR over 1y
Location
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Computed from 2 filingsInvests in and develops property projects, including commercial and residential schemes. Engages in land promotion, planning and development, property investment, and renewable energy projects,…
Serves landowners, property investors and development partners involved in residential, commercial, logistics and renewables property projects, with emphasis on the Eastern region and beyond.
Financial Health
StableStable · 0% CAGR over 1y
Location
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Computed from 5 filingsServes not-for-profit organisations across Australia, including aged care, disability services, childcare, education, local government, health care and community providers, plus suppliers targeting…
Financial Health
HealthyHealthy · Profitable · -4% CAGR over 4y
Location
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Computed from 2 filingsCoordinates international scientific research on Antarctica and the Southern Ocean, supporting research programmes, data management, and expert groups, and providing scientific advice to the…
Serves Antarctic researchers, national scientific member bodies, research programme leaders, data and mapping users, and policy stakeholders in the Antarctic Treaty System, with resources also aimed…
Financial Health
WeakWeak · 0% CAGR over 1y
Location
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Computed from 5 filingsProvides general and specialist dental services including examinations, preventive care, hygiene treatments, orthodontic braces and Invisalign, dental implants, restorative dentistry, cosmetic…
Serves private dental patients in Cambridge seeking routine, cosmetic, orthodontic, implant and specialist care, and accepts referrals from dental professionals for orthodontics, minor oral surgery…
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsProvides wrap‑around childcare services including breakfast clubs, after‑school clubs and holiday play schemes for primary‑age children. Works with schools to run on‑site clubs and offers staffing,…
Serves parents and carers of primary-age children in Cambridgeshire, alongside primary schools seeking wrap-around childcare partnerships and support.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsProvides catering, event planning and management services for weddings, corporate events, conferences and private parties. Also offers venue sourcing, event production, workplace catering, and…
Serves couples, private party hosts, corporate event teams, conference organisers and workplaces across the Cambridge region, spanning both consumer and business clients.
Financial Health
WeakWeak
Location
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Computed from 3 filingsProvides passenger flight experiences in restored vintage military aircraft, including Spitfire, Hurricane, Mustang, Lysander and Blenheim. Offers bookable flights, formation and dogfight…
Serves consumers buying vintage aircraft flight experiences, including individual passengers, couples or groups, gift voucher buyers, and aviation or military history enthusiasts visiting Duxford.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 4 filingsProvides mortgage brokerage and financial advice services, assisting clients with residential and buy‑to‑let mortgages, remortgaging, contractor and self‑employed lending, and arranging protection…
Serves consumers and property investors, including first-time buyers, remortgagers, landlords, self-employed workers, contractors, teachers, NHS staff, doctors and high-net-worth borrowers, with a…
Financial Health
StableStable
Location
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Operates golf centres offering pay‑and‑play courses, driving ranges with TrackMan technology, indoor golf simulators and adventure golf. Provides PGA coaching, junior golf programmes, equipment…
Serves local consumers and groups, including beginner and experienced golfers, juniors, families, adults, and work colleagues seeking golf, practice, coaching, adventure golf, parties and events.
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides medical recruitment services, placing locum doctors and nurses into temporary roles within NHS trusts and private healthcare organisations. Manages job listings, candidate registration,…
Serves locum doctors and nurses seeking NHS and private sector roles, alongside NHS trusts and private hospitals needing temporary medical staffing and managed recruitment support.
Financial Health
WeakWeak · -68% CAGR over 4y
Location
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Computed from 2 filingsOperates golf centres offering pay‑and‑play golf courses, driving ranges with TrackMan technology, golf simulators, and coaching lessons. Provides junior golf programmes, adventure golf, event and…
Serves golfers of all ages and abilities, from beginners to experienced players, plus families, children, social groups and work colleagues seeking leisure activities around Royston, Cambridge and…
Financial Health
DistressedDistressed · -91% CAGR over 1y
Location
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Computed from 5 filingsProvides recruitment and staffing services, introducing candidates for permanent roles and supplying temporary workers to client organisations. Supports employers and jobseekers across sectors…
Serves employers needing temporary and permanent staff, alongside jobseekers and international candidates, across healthcare, IT, teaching, office and administration roles.
Financial Health
StableStable · Hiring · 30% CAGR over 4y
Location
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Computed from 4 filingsProvides software platforms for research publishers and analyst firms to distribute reports and data through client portals. Tools include content delivery, workflow management, analytics, and…
Serves B2B research publishers, including analyst research firms, trade associations and investment research providers, from small organisations launching client portals to established and enterprise…
Financial Health
HealthyHealthy · -3% CAGR over 3y
Location
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Computed from 5 filingsProvides independent financial planning and wealth management services, including investment management, pensions and retirement planning, cashflow modelling, financial protection, and estate and…
Serves high-net-worth individuals and families seeking financial planning and wealth management, with clients nationwide and a stated focus on East Anglia, London and the South-East.
Financial Health
WeakWeak · -1% CAGR over 4y
Location
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Computed from 3 filingsProvides UK immigration legal services for individuals, businesses, education providers and civil society organisations, including visa applications, asylum and human rights claims, EU Settlement…
Serves individuals, families, students, workers, businesses, education providers, overseas employers and civil society organisations needing UK immigration, asylum and human rights law support.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 2y
Location
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Computed from 3 filingsDesigns, manufactures and supplies laboratory equipment and chemistry technologies, including benchtop synthesis tools, flow chemistry systems, pressure and jacketed reactors, temperature control…
Sells to B2B and academic customers, including chemists, laboratory teams, industrial R&D groups and universities worldwide seeking laboratory equipment, scale-up tools and bespoke solutions for…
Financial Health
StableStable · Hiring · 16% CAGR over 2y
Location
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Operates golf centres offering pay‑and‑play golf courses, driving ranges with Trackman technology, and indoor golf simulators. Provides coaching and junior lessons, adventure golf and footgolf,…
Serves local consumers including golfers of all ages and abilities, beginners, juniors, families and groups, plus work colleagues or organisations seeking relaxed golf-based parties and events.
Financial Health
N/AN/A
Location
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Computed from 2 filingsProvides accountancy and tax advisory services to businesses and individuals, including audit, financial accounts preparation, payroll, bookkeeping, VAT returns, management accounts, self‑assessment…
Serves businesses, small businesses, start-ups and individuals, with clients across high-tech, biotech, academia, agriculture, retail, entertainment, property, charities and not-for-profits.
Financial Health
WeakWeak · -10% CAGR over 1y
Location
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Computed from 5 filingsProvides catering, event planning and event management services for weddings, private parties, corporate events and conferences. Offers venue sourcing, styling and production, workplace catering, and…
Serves couples and private hosts planning weddings or parties, corporate event and conference organisers, and workplaces needing catering across the Cambridge region, including technology, life…
Financial Health
HealthyHealthy · Hiring · 47% CAGR over 4y
Location
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Computed from 5 filingsSells used cars through an online showroom and dealership, offering a range of pre-owned vehicles. Provides vehicle finance arrangements, purchases cars for cash from owners, and supplies warranties,…
Serves private motorists and used-car buyers in Cambridge and surrounding areas, including consumers seeking hatchbacks, saloons, SUVs, finance, warranties, or part-exchange options.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsDesigns, supplies and installs fitted kitchens for residential customers. Provides kitchen furniture from German and English brands, appliances, sinks, taps and stone worktops, with bespoke kitchen…
Serves homeowners in Cambridge and Cambridgeshire seeking high-quality or luxury kitchen projects, including clients renovating kitchens, planning extensions or refurbishments, and visiting a local…
Financial Health
WeakWeak · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsSupplies electrical products to trade and retail customers, including lighting, lamps, cables, wiring accessories, circuit protection equipment, and heating and ventilation components. Also offers a…
Serves homeowners, electrical contractors, tradespeople and business owners needing electrical supplies, with trade accounts available for professional customers and sales also open to the public.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Develops AI software for automotive retailers and manufacturers. Provides a platform that automates customer communications, sales engagement, marketing campaigns, merchandising, and service…
Serves B2B automotive retail customers, including franchised and independent dealers, OEMs, specialty vehicle dealers, enterprise dealer groups, and agencies, with audiences across sales, marketing,…
Financial Health
N/AN/A · -67% CAGR over 3y
Location
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Computed from 5 filingsSupplies natural hard landscaping and building materials to trade and domestic customers, including paving, aggregates, walling stone, soils, sands and decorative stone. Stocks and delivers garden…
Sells to building trade customers, landscapers, garden designers and domestic homeowners needing hard landscaping materials for private and professional garden projects.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsInstalls and repairs flat roofing and waterproofing systems for commercial and public sector buildings. Services include single ply membranes, built-up felt roofing, liquid‑applied waterproofing, hot…
Serves main contractors, public authorities and private-sector clients within around 80 miles of Cambridge, including institutions, commercial property owners and construction firms.
Financial Health
StableStable · 1% CAGR over 4y
Location
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Computed from 5 filingsDevelops software for scaffolding design, project tracking, and inventory management. Products include tools to create scaffold models, manage job sites, track equipment and rental billing, and…
Sells B2B to scaffolding businesses, scaffold contractors and access providers, especially design, operations and project teams managing bids, job sites, equipment inventory and rental billing.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsImports and supplies specialist parts, accessories and equipment for 4x4 and off‑road vehicles. Offers suspension kits, bumpers, roof racks, lighting, braking components, recovery gear, camping…
Sells to UK 4x4 and off-road vehicle owners, overlanding and camping enthusiasts, and workshops maintaining or modifying pickup trucks, SUVs and motorhomes.
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
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Computed from 4 filingsInstalls and maintains renewable energy and electrical systems for residential and commercial properties, including air and ground source heat pumps, solar panel systems, air conditioning units, and…
Serves homeowners and businesses across Cambridgeshire seeking property heating and energy upgrades, including domestic properties and offices.
Financial Health
StableStable · Hiring · 10% CAGR over 3y
Location
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Computed from 5 filingsImports and manufactures specialist timber products including external and internal cladding, decking, fencing, and wall and ceiling panelling. Supplies thermally modified and treated timber species,…
Serves construction and landscaping professionals, architects/specifiers, carpentry firms, contractors and self-build homeowners working on residential and commercial timber projects.
Financial Health
StableStable · Hiring · 82% CAGR over 4y
Location
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Computed from 4 filingsProvides finance for farmers and rural businesses, including agricultural mortgages, land and farm purchase loans, machinery and equipment hire purchase and leasing, asset refinancing, and secured…
Serves farmers and rural businesses across the UK, including agricultural operators seeking funding for land, machinery, tractors, combine harvesters, equipment hire purchase or leasing, and farm…
Financial Health
StableStable · Hiring · 22% CAGR over 3y
Location
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93 more companies and their verified directors are in the file
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Key facts
About 6% of the trading cohort reports turnover above £5M (4 of 66 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
98.5% also run a common CMS layer, while 71.2% run an SEO plugin and 59.1% run bot-screening technology.
Tag-management and analytics tools are common in the Cambridge cohort, detected at 56.1% and 51.5% respectively.
Sector tags overlap: Advanced Manufacturing accounts for 13.6%, while Education & Training, Field Services & Trades and Deep Tech each account for 10.6%.
UK GDPR and the Data Protection Act 2018 apply where online forms collect personal data; ICO PECR guidance also requires cookie notices and consent unless an exemption applies.
Financial-health scoring is mixed: 16.7% sit in the highest band, 25.8% are stable and 13.6% are distressed.
What else do Gravity Forms users run?
Share of the 66 Gravity Forms-running UK companies where each technology was also detected. As of June 2026.
Who runs Gravity Forms in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£510.3K
Median UK turnover
6.1%
Above £5M turnover
4
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 142 companies, alongside financials and websites, in one Excel + CSV file.
How Gravity Forms usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Gravity Forms is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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