Companies Using Gravity Forms in Edinburgh: 147 Active Firms (2026)
Edinburgh organisations running form-builder plugins collect enquiries, bookings and account details through public website forms.
Adoption of a form-builder plugin usually sits with website owners, marketing operations and front-office teams rather than central IT alone. Companies running the plugin tend to need configurable enquiry, booking and account-update workflows without commissioning bespoke software for each change. It also signals a certain operating pattern: a CMS-led website, enough inbound demand to justify owned forms, and internal processes that route submissions into sales, customer service or operations. The fit is less about a formal software budget than about web governance, consent wording, spam controls and hand-offs after a form is submitted.
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Edinburgh has 147 actively trading companies running this form-builder plugin, making the local adoption picture small enough for account-level research but broad enough to cover several service-led sectors. Reported employment totals 2,243 people across the cohort, so the footprint is not limited to shell entities. End-markets overlap, but field services and trades account for 18.4% of the cohort, real estate and property for 16.3%, construction for 14.3%, travel and hospitality for 9.5%, and healthcare providers for 7.5%.
Online forms that collect enquiries, orders, bookings or account details usually bring the operator within UK GDPR and the Data Protection Act, because names, contact details, preferences and transaction context can identify an individual. Cookie banners and tracking scripts add a separate PECR layer: the ICO expects site operators to explain what cookies do, why they are used, and to obtain consent unless the cookie is strictly necessary for a requested service. PECR can apply even where cookie-level information is anonymous; non-anonymous cookie information can also sit inside UK GDPR controls.
Adoption appears likely to be shaped less by form design than by the surrounding stack. Smaller teams tend to keep the plugin where it is already embedded in a familiar CMS, while agencies and compliance advisers push for cleaner consent capture, spam filtering and clearer routing into operational systems. The constraint is maintenance: older websites accumulate plugins, tags and form variants that make privacy notices and retention rules harder to evidence. Over time, more capable operators may consolidate forms, analytics and consent management around fewer workflows, while low-volume sites keep the lighter website-admin model.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Gravity Forms rises with company size across the trading companies in this cohort. 0.4% of the 18,157 companies with under 10 employees run Gravity Forms (74 detected). 5.8% of the 1,108 companies with 10–50 employees run Gravity Forms (64 detected). 8.3% of the 109 companies with over 50 employees run Gravity Forms (9 detected). That is a 7.9% gap between the over 50 employees and under 10 employees bands.
147
Active firms
2026
6
Above £5M turnover
Trading firms
9
Median headcount
Filed accounts
378
Verified directors
Across this cohort
Top companies using Gravity Forms in Edinburgh
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsOperates guided sightseeing tours and excursions, offering day trips and multi‑day coach tours to destinations including Loch Ness, Glencoe, Isle of Skye and other Highland sites, with private tour…
Serves leisure travellers, tourists and private groups seeking Scottish day or multi-day trips from Edinburgh or Inverness, including customers buying gift cards or arranging private hire.
Financial Health
HealthyHealthy · -85% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDevelops AI-powered recruitment software for staffing firms and corporate talent teams, including CV and resume parsing, candidate search and matching tools, automated candidate engagement, and…
Serves B2B recruitment markets: corporate talent acquisition teams, staffing and recruiting agencies, and recruitment technology vendors such as ATS/CRM providers, job boards and social media…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides residential property sales, lettings and property management services. Markets homes for sale, manages rental properties for landlords, and handles tenant applications, maintenance reporting…
Serves residential property buyers, sellers, tenants, landlords and property investors across Edinburgh, Aberdeen, Glasgow and wider Scotland.
Financial Health
StableStable · -5% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsSells used cars and vans through a dealership, offering vehicle finance and part‑exchange options. Provides automotive aftersales services including MOT testing, servicing, accident repair,…
Serves private car buyers, van buyers and vehicle owners in Edinburgh and Midlothian, including consumers and small businesses seeking used vehicles, finance, part exchange and aftersales support.
Financial Health
StableStable · Hiring · 66% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential property factoring and management for apartment blocks, including building maintenance, repairs, stair lighting upkeep, cleaning and gardening services, insurance administration,…
Serves residential property owners, flat developments and owners’ associations in Edinburgh seeking property factoring and shared-building management support.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides cosmetic and medical aesthetic treatments including anti‑wrinkle injections, dermal fillers, eyelid surgery, hair transplants, skin treatments and laser procedures, alongside private GP…
Serves private patients in Edinburgh seeking cosmetic aesthetics, skin health, hair restoration, private GP, minor surgery, women’s health and men’s health services.
Financial Health
StableStable · Hiring · 24% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsPlans and books self-guided walking holidays and self‑drive tours across the UK and Ireland. Arranges itineraries, accommodation, and travel logistics for routes such as long-distance trails, coastal…
Serves leisure travellers, walkers and independent touring customers, including individuals, couples and small groups, interested in trails, road trips, islands and coastal destinations across the…
Financial Health
StableStable · -64% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides estate agency and property brokerage services including residential property sales, lettings, and property sourcing. Also offers mortgage brokerage and advice for buyers, sellers and…
Serves home buyers, sellers, renters, landlords and property investors seeking sales, lettings, mortgages or investment property support in Edinburgh, Glasgow and Scotland’s Central Belt.
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential and office removal services, including domestic and international relocations. Offers packing and packaging supplies, transport logistics, and secure storage options such as…
Sells to households and businesses needing residential moves, office relocations, overseas removals, and storage. Serves customers across Scotland, the UK and Europe, with both home and business…
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates serviced apartments and studio flats for short‑stay accommodation. Manages multiple apartment buildings offering furnished units for two to five guests and provides online booking, packages,…
Serves leisure and short-stay visitors to Edinburgh, including couples, families and small groups seeking centrally located serviced apartment accommodation near the Royal Mile and Old Town.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides domiciliary and home care services for adults who need support to live at home, including live-in care, dementia and Alzheimer’s care, learning disability support, palliative and respite…
Serves private individuals and local authorities in Scotland, especially older adults, adults with complex care needs, and people with learning, physical or mental health support needs who require…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential and commercial removal services including house and office moves, packing and decluttering support. Offers secure storage, self‑storage and container storage, and transports…
Serves homeowners, tenants and house sellers, plus businesses needing removals or storage, with emphasis on customers in Edinburgh and those moving across the UK.
Financial Health
WeakWeak · -65% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsDevelops and sells new‑build residential properties. Plans and builds housing developments and markets homes to buyers, providing guidance through the purchase process and offering buyer support…
Serves private homebuyers seeking new-build 3-4 bedroom homes in Scotland, particularly in Edinburgh and Fife, including movers and families looking for modern, energy-efficient properties.
Financial Health
StableStable · -6% CAGR over 5y
Location
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Financial sub-scores
Computed from 2 filingsProvides estate agency and legal services for residential property transactions, including property sales and marketing, valuations, buyer representation, property sourcing, conveyancing, and estate…
Serves homeowners, property buyers, sellers, investors and developers, plus clients needing conveyancing or estate planning, mainly in Edinburgh, Aberdeen and East Lothian.
Financial Health
WeakWeak · -11% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsOperates a black taxi service providing passenger transport booked by phone or mobile app. Offers airport transfers, corporate account journeys, wedding taxis and parcel or document delivery, with…
Serves consumers and businesses in Edinburgh, including residents, visitors, corporate account customers, airport travellers, wedding parties, wheelchair-accessible passengers, and organisations…
Financial Health
HealthyHealthy · 1% CAGR over 4y
Location
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Computed from 5 filingsProvides vehicle maintenance and repair services through a network of autocare centres, including tyre supply and fitting, MOT testing, routine servicing, and repairs for brakes, batteries, air…
Primarily serves B2C private motorists and vehicle owners across its Scottish service-centre network, including drivers of petrol, diesel, EV and hybrid cars.
Financial Health
StableStable · -60% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides property conveyancing and estate agency services for buying and selling residential property, including property marketing and valuations. Also offers private client legal services such as…
Serves private individuals and households in Edinburgh and the Lothians, including home sellers, first-time and experienced property buyers, and clients needing wills, powers of attorney, trusts or…
Financial Health
StableStable · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides international recruitment services for accountancy and finance professionals, connecting candidates with employers worldwide. Organises interview campaigns, events and job placements, and…
Serves accountancy and finance professionals seeking international roles, plus employers hiring accounting and finance staff across global destinations including the UK, offshore centres, Middle…
Financial Health
DistressedDistressed · -21% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides a digital platform for client and staff onboarding compliance, including identity verification, anti‑money laundering checks, right‑to‑work and right‑to‑rent checks, DBS processing,…
Serves B2B compliance, HR and operations teams in legal, financial services, property, healthcare and recruitment organisations that need high-volume client or staff onboarding checks.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides domestic and commercial removals services, including house moves, office relocations, student and small moves, and long‑distance or international removals. Also offers packing services and…
Serves a mix of consumers and businesses, including homeowners, students, office-based organisations and commercial clients needing removals or storage in Edinburgh and across the UK.
Financial Health
StrongStrong · Growing, Hiring · 100% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides domiciliary care services for adults, including home care visits, live-in care and specialist support such as dementia and post-hospital care. Supplies trained carers who assist with…
Serves individuals needing care and their families in Edinburgh South and nearby communities, including older adults, people leaving hospital, and those needing dementia, medication, live-in or…
Financial Health
StrongStrong · Growing, Hiring · 53% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsMembership organisation for private rented sector professionals. Provides advice, training, resources, tenant referencing services, publications, events and policy advocacy for landlords and letting…
Serves private landlords and letting agents in Scotland, including individual landlord members and property letting businesses operating in the private rented sector.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 3 filingsProvides specialist home healthcare for children and adults with complex conditions, including long‑term ventilated care. Also delivers accredited training courses such as first aid, basic life…
Serves children and adults in Scotland who need complex or long-term ventilated care at home, their families, and individuals or healthcare/workplace staff seeking first aid, basic life support and…
Financial Health
StrongStrong · Hiring · 20% CAGR over 2y
Location
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Computed from 5 filingsProvides residential property sales and lettings services, including long‑term rentals, student lets and holiday or short‑term accommodation. Also offers property management, investment search,…
Serves residential property tenants, landlords, buyers, sellers and investors in Edinburgh, including student renters and holiday or short-let guests.
Financial Health
StrongStrong · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides residential letting and property management services for landlords and tenants, including marketing rental properties, tenant referencing, rent collection, maintenance coordination, and…
Serves Edinburgh landlords with single rental properties or portfolios, buy-to-let property investors, and tenants seeking rented homes, plus property owners looking to switch letting agents.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides home care services including personal care, medication support, companionship, meal preparation and domestic help. Delivers specialist and complex care for conditions such as dementia and…
Serves adults needing care at home, their families and professional referrers in and around Edinburgh and Falkirk, including people with personal care needs, complex health conditions, disabilities…
Financial Health
WeakWeak · -17% CAGR over 4y
Location
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Computed from 3 filingsManages and operates a public science centre and planetarium featuring interactive exhibitions and educational programmes about Earth and space science. Also runs a hospitality and events business…
Serves families, tourists, school groups and community learners visiting a science centre and planetarium, plus businesses and private customers hiring spaces for conferences, meetings, dinners,…
Financial Health
StableStable · -90% CAGR over 2y
Location
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Computed from 5 filingsOperates day nurseries providing childcare and early years education for children aged 0–5. Offers supervised care, play-based learning activities, and developmental programmes, and runs initiatives…
Serves families with children aged 0–5 seeking nursery childcare and early years education, particularly parents considering places at Buckstone or Lanark Road settings.
Financial Health
StableStable · -4% CAGR over 4y
Location
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Computed from 5 filingsProvides removals and storage services for residential and commercial customers, including home and office moves and overseas relocations. Offers self-storage and crate storage, packing services, and…
Serves homeowners, renters and businesses across Scotland needing residential or office moves, overseas relocation support, packing materials, and flexible self-storage or business storage.
Financial Health
WeakWeak · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides estate agency and legal services for residential property transactions, including property sales and purchases, home valuations, property marketing, and in‑house conveyancing. Also offers…
Serves private individuals in Scotland who are selling or buying residential property, plus homeowners and families needing related personal legal support.
Financial Health
WeakWeak · -69% CAGR over 4y
Location
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Computed from 5 filingsProvides specialist dental services including dental implants, orthodontics, oral surgery, periodontics, endodontics, restorative dentistry and dental hygiene treatments. Accepts referrals from…
Serves private dental patients and referring dentists or dental practices needing specialist support for implants, orthodontics, oral surgery, periodontics, endodontics and restorative cases in…
Financial Health
WeakWeak · -66% CAGR over 4y
Location
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Provides residential letting and property management services, including full management and lettings-only options. Markets rental properties, arranges short‑term and festival lets, handles tenant…
Serves private landlords, property investors and renters, including students, professionals, families and short-term festival tenants seeking homes in Edinburgh and nearby Scottish markets.
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides residential estate agency services including marketing and selling homes, property valuations, and buyer support. Lists properties for sale and offers in‑person, virtual, and online…
Serves homeowners, residential property sellers and buyers in West Lothian and nearby areas, including clients with prestige homes, confidential sales, land and new homes.
Financial Health
WeakWeak · Hiring · 3% CAGR over 4y
Location
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Computed from 3 filingsProvides residential and commercial property surveying and valuation services, including home reports, mortgage valuations, building and quantity surveying, project management, commercial agency,…
Serves residential property buyers, sellers and homeowners, plus commercial property owners, occupiers, landlords, tenants, developers, investors, corporate and institutional clients, and financial…
Financial Health
WeakWeak · 2% CAGR over 2y
Location
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Computed from 3 filingsOperates private nursing homes providing residential and 24-hour nursing care for older people, including dementia, palliative and specialist care. Also offers respite stays, accommodation, meals,…
Serves older adults and their families seeking private residential nursing care, dementia, palliative, specialist or respite placements in Edinburgh, the Lothians and Stirlingshire, including people…
Financial Health
HealthyHealthy · -90% CAGR over 2y
Location
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Computed from 5 filingsOperates a boutique hotel offering guest accommodation alongside on-site dining venues including a café bar and seafood grill. Provides event and wedding facilities, restaurant services, and…
Serves consumers seeking boutique hotel stays, restaurant dining and event space, including wedding couples, private party organisers and gift voucher buyers, primarily around South Queensferry and…
Financial Health
StableStable · 1% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides commercial and residential property services including letting, property management, and brokerage. Markets properties for rent or sale, manages leased premises, and advises property owners…
Serves commercial and residential property owners, landlords and investors in Edinburgh and the Lothians, plus businesses and tenants seeking premises or rental homes.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 3 filingsProvides animal and pet transport services, including domestic and international relocation, import and export handling, flight booking, kennelling, veterinary checks, pet taxi transport, and…
Sells to pet owners and businesses needing animal transport, including breeders, wholesalers, importers, animal organisations, conservation programmes and zoos. Serves both B2C and B2B customers,…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 2y
Location
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Computed from 5 filingsProvides residential lettings and property management services, marketing rental properties and managing tenancies for landlords. Also supports property investors and coordinates maintenance, tenant…
Serves B2C renters, including students, seeking residential properties in St Andrews, and B2B/B2C landlords and property investors looking for lettings, management and investment support in the…
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
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Computed from 3 filingsProvides legal services including personal injury claims, residential and commercial property conveyancing, wills, trusts and succession planning, and estate agency services for buying and selling…
Serves consumers in Scotland needing legal and property support, especially people pursuing personal injury claims, buying or selling homes, arranging conveyancing, or seeking wills, trusts and…
Financial Health
StrongStrong · Hiring · 24% CAGR over 2y
Location
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Computed from 5 filingsProvides residential letting and property management services, including marketing rental properties, sourcing and vetting tenants, arranging tenancies, collecting rent, and coordinating property…
Serves private landlords, property investors and residential tenants in Edinburgh’s rental market, including landlords with individual properties or portfolios and tenants seeking or occupying rented…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides healthcare recruitment and home care staffing by connecting clients with private carers. Supplies PPE and medical equipment and offers procurement services. Delivers online training and…
Serves individuals and families seeking private home care, healthcare and social care workers needing online training, and organisations procuring PPE or medical supplies in the UK.
Financial Health
StableStable · -25% CAGR over 2y
Location
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Computed from 5 filingsProvides residential letting and property management services for landlords and tenants, including marketing rental properties, tenant sourcing, property valuations, maintenance coordination and…
Serves residential landlords and property investors seeking letting support, alongside tenants and renters looking for homes in Scottish towns and cities including Edinburgh, Glasgow and Carluke.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 2 filingsProvides private dental services including general dentistry, Invisalign orthodontic treatment, tooth whitening and emergency dental care. Also offers facial aesthetics treatments and dental care…
Serves individual patients and families in Edinburgh seeking private dental care, cosmetic dentistry, Invisalign, emergency appointments and facial aesthetics, with monthly plan or pay-as-you-go…
Financial Health
WeakWeak · Hiring · 501% CAGR over 1y
Location
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Computed from 2 filingsOperates a contemporary sculpture park and art gallery featuring outdoor installations and exhibitions. Provides visitor access, educational programmes and school visits, artist residencies, events…
Serves consumers and families visiting contemporary art attractions, school and college groups in Scotland, arts learners, members, and private-hire customers planning events or weddings.
Financial Health
WeakWeak · Hiring · 13% CAGR over 1y
Location
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Provides legal services to businesses and individuals, including corporate and commercial law, banking and finance, employment, planning and environmental law, property transactions, litigation,…
Serves Scottish businesses, charities and organisations in energy, rural land, real estate, finance, construction and employment, alongside individuals and families seeking private client, family and…
Location
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Computed from 3 filingsProvides roofing and building services including roof repairs, re-roofing, slate, tile and flat roofing installation, guttering and lead work. Also undertakes stonework, property extensions, new…
Serves homeowners, Edinburgh residents, commercial and industrial clients, plus large organisations and heritage/conservation bodies across Scotland, including customers with insurance-related fire…
Financial Health
WeakWeak · -10% CAGR over 2y
Location
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Computed from 5 filingsProvides insurance brokerage services to businesses, advising on risk and arranging commercial insurance policies through insurers. Acts as an intermediary between clients and insurance providers,…
Serves businesses across Scotland and the wider UK that buy commercial insurance through an independent broker, including clients seeking long-term relationship-led advice.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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192 more companies and their verified directors are in the file
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Key facts
About 4% of the trading cohort reports turnover above £5M (6 of 147 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (10 firms), so a sizeable share is in its first few filing cycles.
All 147 Edinburgh users also run the underlying CMS, so adoption is tied to a website stack rather than a standalone application layer.
61.9% (91) also run search-optimisation tooling, while 59.2% (87) also run web analytics, suggesting that forms often sit inside marketing and lead-capture workflows.
53.7% (79) also use bot-checking technology and 45.6% (67) use tag-management tooling, pointing to spam-prevention, consent and measurement work around public forms.
Field Services & Trades accounts for 18.4% (27), Real Estate & Property 16.3% (24), and Construction 14.3% (21), indicating use across enquiry-heavy local services rather than one software vertical.
Online forms that collect enquiries, orders, bookings or account details are likely to process personal data under UK GDPR and the Data Protection Act 2018; cookies or similar technologies also bring ICO PECR guidance into scope.
What else do Gravity Forms users run?
Share of the 147 Gravity Forms-running UK companies where each technology was also detected. As of June 2026.
Who runs Gravity Forms in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
9
Median headcount
£591.4K
Median UK turnover
4.1%
Above £5M turnover
10
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 240 companies, alongside financials and websites, in one Excel + CSV file.
How Gravity Forms usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Gravity Forms is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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