Companies Using HubSpot in London: 559 Active Firms (2026)
Companies using CRM and marketing automation software run customer-data, email, form and CMS workflows on their websites, across London boroughs.
Adoption usually sits with revenue operations, demand generation and website teams rather than pure IT. The stack ties enquiry capture, contact records, campaign automation and content changes into one sales-and-marketing operating layer, so a visible website footprint tends to signal an organisation with repeatable inbound demand, named ownership for lead handling and some tolerance for subscription software spend. London users in this cohort appear closer to mid-market and enterprise sales motions than sole-trader website tooling: the common pattern is a marketing team feeding sales pipeline, with outsourced agency support or internal operations staff maintaining forms, tracking and email permissions.
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London contains 559 active trading companies running this CRM and marketing-automation platform on their public websites. Their reported employment footprint is 14,530 people, which makes the adoption base more than a collection of small digital teams. Scale is uneven: 51 firms are above £5M turnover, while 68 were incorporated since 2022. That mix points to established sales-led users alongside newer operators building web-to-lead processes early, rather than a market made up solely of mature enterprise deployments.
Regulatory exposure comes less from a sector licence than from how sales and marketing teams collect, store and activate personal data. ICO guidance under PECR restricts unsolicited marketing by phone, fax, email, text or other electronic message, with stricter rules for individuals than for companies. Consent under UK GDPR must be knowingly and freely given, clear and specific; pre-ticked boxes do not qualify. Website tracking and online advertising can also bring PECR cookie rules into scope alongside the Data Protection Act and UK GDPR. Where campaign work is outsourced, both the organisation instigating the activity and the contractor can carry PECR responsibility.
Adoption appears likely to broaden where marketing, sales and customer-success teams want a shared operating layer rather than separate point tools. At the same time, switching tends to be slower once forms, consent language, campaign history and website content are embedded in day-to-day processes. The cohort’s early-commercial tail may keep agency-led implementation common, while larger users are likely to press for cleaner governance, tighter permissions and clearer evidence of campaign consent. Vendor ecosystems in this category have been bundling adjacent functions, so future change may look less like wholesale replacement and more like consolidation around fewer systems.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of HubSpot rises with company size across the trading companies in this cohort. 0.1% of the 532,485 companies with under 10 employees run HubSpot (328 detected). 1.3% of the 15,364 companies with 10–50 employees run HubSpot (203 detected). 1.6% of the 1,763 companies with over 50 employees run HubSpot (29 detected). That is a 1.5% gap between the over 50 employees and under 10 employees bands.
559
Active firms
2026
51
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
1,405
Verified directors
Across this cohort
Top companies using HubSpot in London
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides B2B account-based marketing and lead generation services, including targeted lead acquisition, programmatic display advertising, intent‑data campaigns, event marketing support, and marketing…
Serves B2B marketing and sales teams seeking account-based growth, lead generation, intent data and pipeline support, typically for brands targeting specific business buyers.
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 4y
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Computed from 5 filingsDevelops artificial intelligence software platforms for digital marketing and customer engagement. Products include advertising optimisation, personalised messaging, chatbots, and data analytics…
Serves B2B marketing and growth teams at enterprises and digital businesses in e-commerce, retail, finance and insurance, gaming, and automotive sectors.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
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Computed from 4 filingsDevelops cloud-based brand management software that provides digital asset management, brand guidelines portals, templates, and workflow tools, enabling organisations and agencies to store, organise,…
Sells to marketing, brand and creative operations teams at mid-market and enterprise organisations, plus agencies and brand consultants responsible for client brand management.
Financial Health
StrongStrong · Hiring · 66% CAGR over 3y
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Computed from 5 filingsProvides B2B marketing services including content syndication, programmatic lead generation, intent‑based targeting and lead qualification. Distributes marketing content across digital networks to…
Serves B2B growth marketers, sales professionals and demand generation leaders at B2B brands, agencies and channel partners, including teams managing complex buying committees and global pipeline…
Financial Health
HealthyHealthy · Hiring · 46% CAGR over 4y
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Computed from 5 filingsProvides cloud-based social media management software that allows businesses and agencies to schedule and publish posts, manage content, monitor messages and comments, collaborate in teams, and…
Serves marketing teams and social media managers at agencies, small businesses, franchises, enterprises, higher education institutions and real estate firms managing client or brand social channels.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 5y
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Computed from 5 filingsDevelops data analytics and media planning software that provides audience insights, consumer segmentation and cross‑media campaign planning tools. Integrates survey, research and digital behaviour…
Serves B2B marketing organisations, including creative and media agencies, media sales teams and brands, especially research, strategy, social intelligence and media planning teams.
Financial Health
HealthyHealthy · -67% CAGR over 4y
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Computed from 3 filingsProvides account-based marketing services for enterprise clients including 1:1 and 1:few campaigns, demand and lead generation, account selection, marketing technology integration, sales enablement,…
Serves B2B mid-market and enterprise sales and marketing teams, especially in industrial manufacturing, technology, SaaS, cybersecurity, medical/pharmaceutical and financial services sectors.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
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Computed from 5 filingsProvides business and technology consulting services including digital transformation, systems integration, data analytics, and cloud engineering. Supports implementation and optimisation of…
Serves enterprise businesses in customer-centric sectors, including retail and specialty brands, logistics and transport, FMCG, financial services and fintech, hospitality, travel, leisure, media and…
Financial Health
StrongStrong
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Computed from 5 filingsProvides marketing and communications services including brand strategy, advertising, public relations, digital marketing, influencer marketing, corporate communications, crisis management, investor…
Serves B2B and B2C brands, associations and organisations worldwide across consumer, health, technology, financial services, education, energy, manufacturing, travel, tourism, sustainability and…
Financial Health
StableStable · Hiring · 43% CAGR over 4y
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Computed from 3 filingsDevelops workforce management software that automates staff scheduling, time and attendance tracking, HR records, payroll processing, and employee communications. Provides reporting, system…
Sells to businesses with frontline workforces, especially hotel groups, casual dining and QSR operators, retailers, and social care providers. Targets operational, HR, scheduling, payroll, and people…
Financial Health
StrongStrong · Hiring · 117% CAGR over 2y
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Computed from 5 filingsProvides customer data and marketing technology consulting for brands, including strategy, CRM and customer engagement, data management, and AI‑driven decisioning. Implements and integrates platforms…
Serves global B2C brands, especially QSR and food delivery, retail and eCommerce, media, gaming, entertainment, finance, travel, hospitality and sports companies with large customer data and loyalty…
Financial Health
StrongStrong · Growing, Hiring · 53% CAGR over 4y
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Computed from 3 filingsProvides a configurable data platform for go-to-market teams to map target markets, enrich company and contact data, define personas, prioritise accounts, segment prospects, and sync data with sales…
Sells to commercial, revenue operations and sales development leaders at B2B companies, particularly teams running account-based, SDR-led or programmatic go-to-market strategies from startup to IPO…
Financial Health
StrongStrong · Hiring · 98% CAGR over 2y
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Computed from 2 filingsProvides higher education in business and management, offering undergraduate and postgraduate degrees including BBA, MSc and MBA programmes. Delivers multi‑city study options and exchange…
Serves prospective undergraduate and postgraduate students, MBA candidates and working professionals seeking UK-registered business, management, data science, finance and executive education with…
Financial Health
StrongStrong · Hiring · 41% CAGR over 1y
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Computed from 3 filingsDevelops cloud-based accounting workflow software used by finance teams to manage month-end close processes, automate reconciliations and journal entries, track tasks, and collect audit evidence,…
Serves accounting and finance teams at global companies, targeting CFOs, CAOs, controllers, accountants, internal audit, compliance/risk and finance transformation roles across software,…
Financial Health
StrongStrong · Hiring · 47% CAGR over 2y
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Computed from 5 filingsDevelops and provides event management software for planning and operating events, including guest list management, RSVPs, contact databases, seating plans, digital passes, guest communications,…
Serves B2B event professionals, luxury brands, cultural festivals, media and hospitality organisations, and enterprise teams running guest-focused events worldwide.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
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Computed from 4 filingsProvides software and services for managing international workforces, including global payroll processing, employer‑of‑record employment, contractor onboarding and payments, HR information…
Serves startups, mid-market companies and enterprises with distributed or international workforces, targeting HR, payroll, recruiting and operations teams hiring employees and contractors across…
Financial Health
StrongStrong · Hiring · 38% CAGR over 3y
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Computed from 4 filingsDevelops governance, risk and compliance (GRC) software that helps organisations manage enterprise risk, compliance, audits, operational resilience, vendor risk and workplace safety. The platform…
Serves enterprise risk, compliance, audit and resilience teams, particularly in financial services such as banks, credit unions, insurers, fintechs, asset managers, retirement plans and payments…
Financial Health
StrongStrong · Hiring · 19% CAGR over 3y
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Computed from 5 filingsProvides marketing agency services combining brand strategy, creative production and performance marketing. Delivers data‑driven campaigns including search and social advertising, programmatic media,…
Serves B2B clients with brands seeking data-led growth, particularly marketing and sales teams needing support across customer acquisition, retention, CRM, and brand performance.
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 4y
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Computed from 5 filingsProvides digital business consultancy focused on HubSpot CRM. Services include CRM implementation, onboarding and optimisation, marketing automation, sales enablement, lead generation, reporting, and…
Serves B2B organisations using or considering HubSpot, particularly sales, marketing, service and revenue teams seeking CRM, marketing automation and RevOps support.
Financial Health
StrongStrong · Growing, Hiring · 86% CAGR over 4y
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Computed from 5 filingsProvides cloud-based software for automated pre-employment background screening. Platform performs identity, criminal record, right‑to‑work, education and employment verification checks, reference…
Serves HR and recruiting teams at businesses of all sizes, from small firms to enterprises, with emphasis on finance, health and social care, childcare and education employers.
Financial Health
StrongStrong · Growing, Hiring · 95% CAGR over 4y
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Computed from 5 filingsDevelops customer relationship management software for B2B enterprises. Provides a digital platform for conducting business reviews, collecting client feedback, tracking NPS and CSAT scores,…
Sells to B2B enterprises with key-account and customer success teams, particularly in facilities management, contract catering, BPO, logistics and manufacturing, that manage customer reviews and…
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StrongStrong · Growing, Hiring · 55% CAGR over 4y
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Computed from 4 filingsOperates an expert network and research platform connecting businesses, consultants and investors with industry specialists. Provides primary research services including expert interviews, surveys…
Sells to business clients needing expert insight and primary research, especially strategy consulting firms, financial services, corporates, life sciences companies, and professional services teams…
Financial Health
StrongStrong · Hiring · 29% CAGR over 5y
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Computed from 5 filingsDevelops cloud-based practice management and electronic health record software for private healthcare providers. The platform includes patient records, telehealth, appointment scheduling, billing and…
Serves private healthcare providers, from solo practitioners and clinics to corporate, occupational health and enterprise organisations, across primary care, secondary care, mental health, allied…
Financial Health
StrongStrong · Growing, Hiring · 36% CAGR over 4y
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Computed from 4 filingsDevelops software platforms for asset managers and private markets firms to manage investors, fundraising and fund operations. Provides tools for datarooms, electronic subscriptions, investor…
Serves B2B financial services clients, including private markets and asset managers, private wealth firms, banks, and asset management service providers such as placement agents, fund administrators,…
Financial Health
StrongStrong · Growing, Hiring · 59% CAGR over 3y
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Computed from 5 filingsProvides SaaS platforms and services for managing secure data sharing via APIs, including trust directories, PKI infrastructure, OAuth authorisation servers, AI‑driven access control, and conformance…
Sells to businesses, governments, regulators, central banks and industry consortia building secure API and open data-sharing ecosystems, especially in financial services, digital identity and…
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StrongStrong · Growing, Hiring · 40% CAGR over 4y
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Computed from 5 filingsProvides IT consulting, systems implementation, outsourcing and managed support services, including ERP and CRM platforms, e‑commerce systems, cloud migration, data analytics, automation, and…
Serves enterprises and public sector organisations in retail, consumer goods, healthcare, life sciences, banking, financial services, insurance and telecoms seeking technology-led transformation.
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StableStable · Hiring · 100% CAGR over 4y
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Computed from 5 filingsProvides marketing and communications consultancy services, including media relations, outsourced lead generation, paid media management and content marketing. Also offers account‑based marketing,…
Serves B2B companies, particularly founders, senior leaders and marketing teams seeking support with profile building, pipeline growth and sales-led communications.
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StrongStrong
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Computed from 5 filingsProvides data-driven digital marketing and lead generation services. Designs landing pages and runs targeted online campaigns to capture and supply consumer leads to partner businesses, particularly…
Serves business partners seeking customer leads, mainly in financial services including life and health insurance, with additional clients in B2B and home improvement markets across the UK and…
Financial Health
HealthyHealthy · -13% CAGR over 4y
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Computed from 5 filingsPublishes online news, analysis and features covering European startups, venture capital and technology sectors. Produces reporting, opinion pieces, investigations and investor data focused on…
Serves Europe’s startup ecosystem: founders, investors and startup operators seeking news, analysis and reporting on venture capital, startup life and high-growth tech sectors.
Financial Health
StrongStrong · Growing, Hiring · 44% CAGR over 4y
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Computed from 3 filingsProvides marketing and go‑to‑market services for retail and consumer packaged goods brands, including insight‑driven content creation, account‑based marketing campaigns, community and event…
Sells to B2B brands and go-to-market teams, particularly in retail, ecommerce and CPG, including senior marketing, sales and revenue leaders seeking to engage target accounts and build pipeline…
Financial Health
StrongStrong · Growing, Hiring · 80% CAGR over 2y
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Computed from 5 filingsOperates an online wholesale marketplace connecting independent retailers with brands and suppliers. The platform enables businesses to browse and order wholesale products including homeware, beauty…
Serves independent retailers buying wholesale stock for resale, and independent consumer goods brands seeking retailer customers, across homeware, gifts, fashion, beauty, food, pets and kids in the…
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StrongStrong · Growing, Hiring · 92% CAGR over 4y
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Computed from 5 filingsDevelops cloud-based project planning and coordination software for construction teams. The platform connects master schedules with lookahead planning, resource allocation, visual work plans, site…
Sells to B2B construction delivery teams on major projects, including civil infrastructure, rail and metro, energy, major buildings and nuclear, targeting site teams, engineers, planners and managers.
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StrongStrong · Growing, Hiring · 22% CAGR over 4y
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Computed from 5 filingsProvides an online job search platform listing roles from technology and startup companies, offering personalised job recommendations, company profiles, salary and diversity information, and…
Serves job seekers seeking tech, startup and remote roles, alongside employers ranging from startups to large technology companies hiring candidates.
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StrongStrong
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Computed from 5 filingsDesigns and develops digital products including websites, mobile applications and ecommerce platforms. Provides product strategy, user experience design, software engineering and conversion rate…
Serves ambitious mid-market and enterprise organisations investing in growth and digital transformation, including brands in media, aviation, automotive and commerce with consumer-facing digital…
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StrongStrong · Hiring · 6% CAGR over 5y
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Computed from 5 filingsProvides a cloud-based platform for managing freelance and contractor workforces, including onboarding workflows, vendor and task management, project tracking, and automated payments to freelancers…
Serves B2B organisations that rely on freelancers, contractors and vendors, including tech, consulting, agency, media and e-learning companies, across operations, finance, HR, legal and creative…
Financial Health
HealthyHealthy
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Computed from 5 filingsProvides an embedded payments API enabling software platforms to integrate payables such as supplier bill payments, payroll and expenses. Supports bank transfers and card payments, real-time or…
Sells to B2B software platforms, especially accounting, payroll, expense and finance products, whose users need to make supplier, payroll or business payments within the platform.
Financial Health
StrongStrong · Growing, Hiring · 94% CAGR over 4y
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Computed from 3 filingsProvides technology consulting and software development services, including custom enterprise applications, digital platforms and mobile apps. Offers data analytics, product design, digital…
Serves businesses across banking, financial services, healthcare, education, insurance, retail, consumer services, technology, media, telecoms, travel, agriculture, mining, manufacturing and energy,…
Financial Health
StrongStrong · Hiring · 45% CAGR over 2y
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Computed from 5 filingsProvides a SaaS platform for financial markets that captures, standardises and distributes messaging and data in real time. Enables workflow automation and data sharing across chat, Excel, APIs and…
Serves capital markets businesses, including sell-side and buy-side firms, banks, brokers, asset managers, hedge funds, exchanges, trading firms, and financial technology or data providers across…
Financial Health
StrongStrong · Hiring · 25% CAGR over 4y
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Computed from 5 filingsOperates and manages theatre venues including the Apollo, Lyric, Palace, Garrick, Duchess and Vaudeville theatres. Hosts stage productions such as plays, musicals and comedy shows, and sells tickets…
Serves B2C customers including individual theatregoers, families and tourists, plus group bookers and education audiences seeking West End musicals, plays, comedy, concerts and events in London.
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
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Computed from 4 filingsProvides international business expansion and operational support services including employer‑of‑record employment, global payroll processing, recruitment, contractor management, entity…
Serves B2B organisations expanding into international markets, including HR, finance and legal teams managing cross-border hiring, payroll, entities, compliance, vendor consolidation and M&A…
Financial Health
StrongStrong · Hiring · 117% CAGR over 3y
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Computed from 4 filingsProvides a cloud‑based platform for employee recognition, customer loyalty, and sales incentive programs. Offers customizable reward storefronts, global reward catalogues, travel incentives, and…
Serves businesses and channel partners across technology, automotive, financial services, retail, healthcare and communications, targeting HR, sales, marketing and loyalty teams managing employee,…
Financial Health
StrongStrong · Hiring · 55% CAGR over 4y
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Computed from 5 filingsDevelops sales intelligence and prospecting software that analyses UK company data and annual reports to identify potential customers. Provides CRM integrations, predictive scoring, trigger alerts,…
Sells to B2B sales and revenue teams, including SDRs, account managers and data leaders, particularly in foreign exchange, logistics, banking, energy, insurance, recruitment and R&D tax advisory…
Financial Health
StrongStrong · Growing, Hiring · 38% CAGR over 5y
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Computed from 4 filingsProvides digital engineering and consulting services including data and AI solutions, experience design, platform development, and product modernisation. Supports businesses with digital marketing…
Serves B2B enterprise and mid-market clients, including global brands in technology, travel and hospitality, retail/CPG, healthcare, insurance, and online marketplaces.
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 5y
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Computed from 5 filingsProvides an online platform for businesses to send employee and client gifts via links without collecting delivery addresses. Offers gift cards, physical gifts and choice-based rewards, with tools…
Serves UK businesses and public sector organisations, especially HR and People teams, sales and marketing teams, and customer-facing teams managing recognition, client gifting, rewards, incentives,…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
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Computed from 4 filingsProvides software and managed services for recruitment agencies, hirers and contractors, including pre‑employment screening, payroll and timesheet processing, compliance checks, invoice finance, and…
Serves recruitment agencies, hirers and contractors, including businesses managing temporary or global workforces and agencies needing compliance, screening, payroll, finance and back-office support.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
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Computed from 3 filingsProvides language and content services including translation, localization, interpreting, transcription, and media dubbing and subtitling. Develops AI‑enabled translation and content workflow tools,…
Serves public and private sector organisations, including global brands and teams in life sciences, manufacturing, finance, legal, public institutions, defence and security, and media and…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 2y
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Computed from 5 filingsProvides flexible funding products for small and medium-sized businesses, including revolving credit facilities and debt consolidation lines. Offers tools and resources such as performance…
Serves UK SMEs and founders of growing businesses, with partner channels and introducers also addressed for referrals and business support.
Financial Health
StrongStrong · Growing, Hiring · 43% CAGR over 4y
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Computed from 5 filingsOperates an online marketplace for discovering and booking event venues worldwide. Provides venue search tools, event sourcing and booking management software for businesses, and marketing listings…
Serves businesses, procurement teams, office teams and professional event organisers sourcing venues, alongside consumers planning private events such as weddings or parties. Also targets venue…
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
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Computed from 5 filingsOperates an online consulting platform that connects banks, insurers, fintechs and investors with vetted independent consultants and interim specialists. Supports short‑term projects such as digital…
Serves financial services organisations—banks, insurers, payments firms, fintechs, consulting firms and investors—across APAC and EMEA, alongside experienced independent consultants, subject-matter…
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StrongStrong
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Computed from 5 filingsProvides an AI-powered consumer research platform that automates market research surveys and analysis. Offers tools such as conjoint analysis, segmentation, brand and advertising testing, and…
Serves B2B market research, consumer insights, brand and marketing teams at consumer-facing companies, including large brands and agencies making advertising, branding, product, pricing and tracking…
Financial Health
StrongStrong · Hiring · 63% CAGR over 4y
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Key facts
About 9% of the trading cohort reports turnover above £5M (51 of 559 firms) — the rest sits below that revenue band.
12% of the cohort was incorporated since 2022 (68 firms), so a sizeable share is in its first few filing cycles.
95.2% of the London cohort also run a website delivery or security layer, while 74.1% run tag-management tooling and 60.1% run web analytics.
SaaS is the largest sector tag at 41.3%, followed by AI & Machine Learning at 18.4%, Startup at 14.3%, IT Services & Managed Services at 12.0% and Marketing Agency at 11.8%.
ICO guidance under PECR restricts unsolicited marketing by phone, fax, email, text or other electronic message, with stricter rules for individuals than for companies.
Consent for email, cookies and similar tracking must be knowingly and freely given, clear and specific; ICO guidance says pre-ticked boxes do not give valid consent under the UK GDPR.
ONS found that 69% of firms with at least 10 employees adopted cloud-based computing systems and applications in 2023, while 61% adopted specialised software.
What else do HubSpot users run?
Share of the 559 HubSpot-running UK companies where each technology was also detected. As of June 2026.
Who runs HubSpot in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£704.5K
Median UK turnover
9.1%
Above £5M turnover
68
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 1,031 companies, alongside financials and websites, in one Excel + CSV file.
How HubSpot usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
HubSpot is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
HubSpot elsewhere
Frequently asked questions
How many companies in London use HubSpot?
How is HubSpot usage detected?
What kinds of companies use HubSpot in London?
What do HubSpot users in London also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 1,031 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.