Companies Using LinkedIn Ads in Reading: 70 Active Firms (2026)
Reading companies running professional-network advertising tags use paid social campaigns and website tracking to generate B2B demand across the Thames Valley.
Adoption tends to sit with revenue teams rather than the IT function: demand generation, account-based marketing and sales operations are the usual buying centres, with finance involved where campaign spend is tied to pipeline reporting. Companies running professional-network advertising tags usually sell considered B2B products or services rather than impulse purchases, so the technology is a marker of named-account targeting, retargeting discipline and a website analytics stack that can connect visitors to sales follow-up. Engagements are typically managed by small in-house marketing teams, agencies, or hybrid arrangements, with campaign budgets large enough to require consent controls, attribution reviews and regular creative testing.
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Reading has 70 actively trading companies running professional-network advertising tags, making this a compact local adoption pool rather than a broad software cluster. Reported employment for this adoption set totals 1,606 people, pointing to a mix of owner-managed specialists, consultancies and mid-market B2B operations rather than consumer-scale media buyers. Sector overlap is concentrated in IT services and managed services, marketing agencies, SaaS, management consulting, and market research, so the technology is mostly attached to firms selling expertise, recurring software or high-consideration services across the Thames Valley and wider UK.
UK online and B2B advertising sits between self-regulation and privacy law. The CAP Code covers print, online, sales promotion and direct marketing, with the Advertising Standards Authority enforcing the rules across advertisers, agencies and media owners. For companies running professional-network advertising tags, the operational question is often consent and measurement: the ICO points organisations to PECR and data-protection law for cookies, pixels and other technologies that store information on, or read information from, a user’s device. The ICO’s guidance is also under review following the Data (Use and Access) Act coming into law.
Adoption appears to be tied less to brand advertising and more to measurable account acquisition, especially where sales cycles need named contacts, repeat nurturing and evidence of pipeline contribution. Reading’s cohort looks weighted towards service-led and software-led B2B firms, where marketing teams tend to run mixed stacks rather than single-channel acquisition. Future use is likely to depend on cleaner consent flows, better handover between marketing and sales systems, and pressure to justify paid social spend against qualified opportunities. Smaller teams may keep using agencies for campaign setup, while more mature operators bring reporting and audience governance closer to the revenue function.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of LinkedIn Ads rises with company size across the trading companies in this cohort. 0.2% of the 19,753 companies with under 10 employees run LinkedIn Ads (38 detected). 1.7% of the 812 companies with 10–50 employees run LinkedIn Ads (14 detected). 5.6% of the 72 companies with over 50 employees run LinkedIn Ads (4 detected). That is a 5.4% gap between the over 50 employees and under 10 employees bands.
70
Active firms
2026
13
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
158
Verified directors
Across this cohort
Top companies using LinkedIn Ads in Reading
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsProvides operational transformation consulting and software that analyse workforce activity and productivity, helping organisations plan capacity, manage back‑office operations, and implement…
Serves large enterprises and BPOs with back-office operations, especially in healthcare, insurance, banking, wealth management and administrative processing. Targets operations leaders and managers…
Financial Health
DistressedDistressed · -12% CAGR over 3y
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Computed from 5 filingsDevelops accounts payable risk management software that analyses invoices and supplier data to detect duplicate payments, fraud and anomalies. Provides automated statement reconciliation, supplier…
Serves finance, audit and procurement teams in UK local government, NHS and private healthcare, and corporate/business services organisations, including national retailers and international currency…
Financial Health
StableStable · Hiring · 3% CAGR over 4y
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Provides cloud-based HR software for managing employee records, payroll, recruitment, onboarding, learning management and benefits. Also offers eLearning content, HR analytics tools, outsourced…
Serves HR, payroll and learning teams in UK-based organisations, including care homes, charities, financial firms, law firms, manufacturers, media and communications businesses, professional services…
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Provides cyber security consultancy and managed security services, including security architecture, risk assessments, penetration testing, security operations centre monitoring, threat detection and…
Serves B2B organisations with complex, highly regulated environments, including those operating critical business infrastructure and needing support across cloud, on-premise and operational…
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Computed from 5 filingsDevelops and supplies enterprise software for government and regulated organisations, including information governance, document and records management, planning and building assessment, regulatory…
Serves public sector organisations, especially local government and regulators, plus financial services firms such as wealth, banking and insurance providers seeking digital governance, compliance…
Financial Health
StableStable · Hiring · 2% CAGR over 4y
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Computed from 3 filingsProvides IT consulting and software development services including product strategy validation, user experience innovation, data analytics and AI solutions, and product and platform engineering,…
Serves established enterprises and industry-leading brands with defined business goals, especially teams responsible for digital products, platforms, customer experience, data and AI initiatives.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 2y
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Computed from 3 filingsProvides a software-as-a-service platform for retailers to manage dropshipping and curated marketplace operations. Software connects retailers with suppliers, synchronises inventory, manages product…
Serves B2B retailers and ecommerce organisations, particularly supply chain, category, dropship and online trading teams managing large product ranges and supplier networks.
Financial Health
StrongStrong · Hiring · 33% CAGR over 2y
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Computed from 3 filingsProvides commercial real estate advisory and brokerage services, marketing office, industrial and trade counter properties for lease or sale. Publishes property listings and supports clients with the…
Serves regional, national and international businesses and property investors seeking office, industrial and trade counter premises in Reading, Bracknell, Maidenhead, Slough, Wokingham, Uxbridge and…
Financial Health
StableStable · 0% CAGR over 2y
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Provides public relations and marketing services focused on B2B technology companies, including media and influencer relations, content marketing, brand strategy and design, research and insights,…
Serves B2B technology companies and other organisations needing PR, marketing and brand communications, including software, cybersecurity, insurtech and international charity clients.
Financial Health
N/AN/A
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Computed from 5 filingsDevelops applications for the Salesforce platform that support data management, including spreadsheet data import tools, address verification and standardisation, phone screening against TPS/CTPS…
Sells to businesses and organisations using Salesforce, from small teams to large enterprises, across sectors including higher education, financial services and nonprofits, particularly teams…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
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Computed from 5 filingsProvides a digital analytics platform that captures and analyses user interactions on websites and mobile apps. Offers session replay, product analytics, in‑app surveys, and AI‑driven insights to…
Serves B2B digital product, data, support, IT and marketing teams at retail/ecommerce, travel, gaming, SaaS, food and beverage, and financial services companies.
Financial Health
StrongStrong · Hiring · 91% CAGR over 4y
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Computed from 3 filingsProvides data analytics, technology platforms and consulting services to pharmaceutical, biotechnology and healthcare organisations. Supports clinical trials, real‑world evidence generation,…
Serves B2B and public sector buyers across life sciences and healthcare, including pharmaceutical manufacturers, emerging biopharma, generics, medtech, providers, payers, government, global health…
Financial Health
DistressedDistressed · -35% CAGR over 2y
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Computed from 5 filingsDevelops smart plug sockets and a software control platform that use machine learning to monitor appliance-level electricity use in buildings, automatically switching off idle devices and providing…
Sells to B2B organisations operating commercial buildings, including construction firms, offices, schools, hospitality venues and retailers, as well as energy consultants, sustainability advisors and…
Financial Health
StrongStrong · Growing, Hiring · 82% CAGR over 5y
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Computed from 3 filingsDesigns and develops websites on HubSpot CMS for B2B companies, including website migration, eCommerce sites and membership portals. Also provides HubSpot CRM implementation, onboarding, branding and…
Serves B2B companies and their marketing or go-to-market teams, especially organisations using or adopting HubSpot for websites, CRM, eCommerce portals and demand generation.
Financial Health
HealthyHealthy · 0% CAGR over 2y
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Computed from 3 filingsProvides digital marketing services including search engine optimisation (SEO), pay‑per‑click (PPC) advertising management, paid social media campaigns, content marketing, digital PR, analytics,…
Serves B2B and B2C brands of all sizes, including professional services, health and wellness, and ecommerce businesses, typically working with marketing teams and decision-makers responsible for…
Financial Health
WeakWeak · -10% CAGR over 2y
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Computed from 3 filingsProvides IT training courses, certification preparation, and consulting services across technologies such as cloud computing, cybersecurity, networking, AI, and DevOps. Delivers instructor-led,…
Serves IT professionals, corporate IT teams and technology leaders seeking vendor-certified training, digital learning, managed training and consulting across cloud, cybersecurity, networking, data…
Financial Health
StableStable · 1% CAGR over 2y
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Provides contract clinical research services to pharmaceutical, biotechnology, and medical device companies, including clinical trial design and management, observational and post‑marketing studies,…
Serves pharmaceutical, biotech, medtech and diagnostics companies developing drugs, devices and diagnostics, especially sponsors in oncology, rare disease, cell and gene therapy, neuroscience and…
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Provides clinical research and development services for pharmaceutical, biotechnology, and medical device companies, including clinical trial management, observational and post‑marketing studies,…
Serves B2B life science sponsors, including pharmaceutical, biotech and medtech companies developing drugs, devices and diagnostics across oncology, rare disease, neuroscience, cell and gene therapy,…
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Develops software for managing unified communications and collaboration systems. The platform provides automation, analytics, monitoring, and administration tools for phone numbers, email, contact…
Sells to B2B and public sector organisations managing complex UC, collaboration and contact centre environments, especially enterprises, service providers and partners in banking, education,…
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Computed from 3 filingsProvides data analytics, technology platforms, and contract research services to pharmaceutical and healthcare organisations, supporting clinical trials, real‑world evidence studies, regulatory…
Serves B2B and public-sector buyers in life sciences and healthcare, including pharmaceutical manufacturers, emerging biopharma, generics and MedTech firms, plus government, payers, providers,…
Financial Health
DistressedDistressed · -23% CAGR over 2y
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Develops identity, payment, and data security software and hardware. Provides identity verification, identity and access management, PKI and cryptographic security platforms, hardware security…
Serves large enterprises and public-sector bodies, especially financial institutions, government agencies, healthcare providers and education organisations, plus partners targeting identity, payments…
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Computed from 5 filingsProvides digital engineering services including AI-driven process automation, data engineering and modernization, cloud transformation, and custom software and SaaS development. Builds data…
Serves B2B customers, including enterprises and startups, with a focus on teams pursuing AI, data, cloud, software and SaaS initiatives for scalable digital products and automation.
Financial Health
HealthyHealthy · -5% CAGR over 4y
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Provides data analytics, technology platforms, clinical research services and consulting to pharmaceutical, biotech and healthcare organisations, supporting drug development, clinical trials,…
Serves B2B and public-sector customers in life sciences and healthcare, including pharmaceutical manufacturers, emerging biopharma, generics, MedTech, consumer health, payers, providers, government…
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Computed from 5 filingsProvides regulatory affairs and compliance services for pharmaceutical, biotechnology, medical device and consumer healthcare companies, including regulatory strategy, dossier preparation,…
Serves pharmaceutical, generics, medical device, biotechnology, biosimilar, consumer healthcare and cosmetics companies worldwide, primarily regulatory affairs, pharmacovigilance, quality, labelling…
Financial Health
WeakWeak · Hiring · 52% CAGR over 4y
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Computed from 5 filingsDesigns and installs audiovisual and video conferencing systems for workplaces, specialising in Microsoft Teams Rooms. Provides integration, configuration and maintenance of meeting room technology…
Serves businesses with offices, meeting rooms and workspaces, particularly organisations adopting Microsoft Teams Rooms and hybrid meeting environments across single sites or multi-office estates in…
Financial Health
StableStable · -60% CAGR over 4y
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Computed from 5 filingsProvides healthcare market access consulting for pharmaceutical companies, including NHS stakeholder insights, care pathway mapping and analysis, value proposition development, budget and service…
Serves pharmaceutical and healthcare innovation companies, particularly market access, marketing and strategy teams launching or positioning treatments within the NHS.
Financial Health
WeakWeak · -70% CAGR over 4y
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Computed from 5 filingsDevelops open digital platforms for organisations to create and manage online services, integrate systems, share knowledge, and publish community service directories. Provides platform development,…
Serves public sector and place-based organisations, especially local authorities and community service networks, plus businesses using Liferay. Targets digital leaders and service teams responsible…
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StableStable · 0% CAGR over 4y
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Computed from 3 filingsProvides experiential marketing and brand communication services. Develops and executes marketing campaigns including live brand experiences, content production, social and influencer activity,…
Serves B2B brand owners and marketing teams seeking agency support for experiential, content, social/influencer, loyalty and partnership campaigns.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 2y
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Computed from 3 filingsProvides consultancy, training, research, and outsourced services in category management, shopper marketing, and sales for FMCG and consumer goods brands. Offers retail analytics, ecommerce strategy,…
Serves B2B food and non-food FMCG/CPG brands, manufacturers and retailers, including category, shopper marketing and sales teams from new market entrants to established brands.
Financial Health
WeakWeak · -28% CAGR over 2y
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Provides professional trustee and pension governance services for occupational and workplace pension schemes, including sole or co‑trusteeship, board governance support, scheme secretarial services,…
Sells to pension schemes, workplace pension providers, employers and trustees needing independent trusteeship, governance and pension communications. Serves business and institutional buyers across…
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Provides laboratory testing and biomarker analysis for clinical trials, along with data analytics, real‑world evidence research, and technology platforms that support pharmaceutical and biotechnology…
Serves B2B and public-sector customers in life sciences and healthcare, including pharmaceutical manufacturers, emerging biopharma, MedTech, consumer health, generics firms, payers, providers,…
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Computed from 5 filingsProvides recruitment and staffing services for organisations in the water industry, engineering, policy, public affairs and strategic communications. Sources and places permanent and contract…
Serves UK employers from start-ups to multinationals in water, engineering, defence, manufacturing, science, aviation, policy, public affairs and strategic communications, including SMEs, Tier 1/2…
Financial Health
StableStable · 0% CAGR over 4y
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Develops and operates projects to produce low‑carbon hydrogen for industrial and energy applications, including facilities using electrolysis or gas reforming with carbon capture as part of energy…
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Designs and wholesales inflight service products for airlines, including cutlery, tableware, glassware, textiles, and disposable items. Provides in‑house product design and supplies onboard dining…
Sells B2B to airlines worldwide, particularly procurement, onboard service and passenger experience teams, and also addresses hotel, restaurant and rail operators with comparable catering and service…
Financial Health
N/AN/A
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Develops industrial software for process engineering, asset performance management and digital grid operations. Products support simulation, advanced process control, production planning and…
Serves large industrial and infrastructure organizations in chemicals, energy, utilities, mining, pharmaceuticals, food and beverage, pulp and paper, water/wastewater, EPC, transportation and…
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Computed from 4 filingsProvides debt collection, recoveries and enforcement services for creditors and lenders, including High Court enforcement of judgments, commercial rent arrears recovery, property possession and…
Serves B2B clients including lenders, banks, judgment creditors, property owners and commercial businesses needing collections, recoveries and enforcement support.
Financial Health
StableStable · -81% CAGR over 3y
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Computed from 3 filingsProvides manufacturing production solutions including tooling supply, automation systems, operator guidance software, and maintenance services. Offers installation, calibration, repair, and…
Sells to UK manufacturing businesses, particularly production and engineering teams seeking support with tooling, automation, operator guidance and maintenance across factory workflows.
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StableStable
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Computed from 4 filingsProvides large-format screen and digital printing for commercial graphics, including vehicle wraps and fleet livery, retail displays, window graphics, building wraps, hoardings, signage, and…
Sells primarily to businesses and brands needing large-format print, signage and graphics, especially in retail, transport, outdoor advertising, architectural environments, events and promotional…
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StableStable
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Computed from 3 filingsDevelops DARC (Detection of Apoptosing Retinal Cells) imaging technology and AI analysis tools for early detection of retinal cell death and neurodegenerative eye and brain diseases, supporting…
Serves patients with eye and brain disease concerns, clinicians and healthcare professionals selecting treatments, and pharmaceutical companies running ophthalmic preclinical research and clinical…
Financial Health
DistressedDistressed · -12% CAGR over 2y
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Computed from 4 filingsSupplies workwear, corporate uniforms and personal protective equipment, including high‑visibility clothing, safety footwear, respiratory protection and fire‑retardant garments. Provides bespoke…
Serves B2B organisations with uniformed workforces, especially aviation, airports, logistics and infrastructure services, as well as corporate office and industrial teams needing staff apparel, PPE…
Financial Health
StableStable · 1% CAGR over 3y
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Operates a multifuel energy‑from‑waste power plant that generates electricity by combusting refuse‑derived fuel and other non‑recyclable waste. Produces power for the grid while diverting waste from…
Serves businesses, public sector bodies, energy market participants and electricity users through generation, networks, energy supply and infrastructure, with a strong focus on the UK and Ireland…
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Computed from 5 filingsProvides managed IT support and consultancy for businesses, including system upgrades, remote and onsite support, cloud-hosted desktops, online backup, managed antivirus, desktop encryption, VoIP…
Serves businesses in southern England, particularly around Reading, Newbury, London and Southampton, that need outsourced IT support, consultancy and cloud-related services for office teams, company…
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 4y
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Computed from 5 filingsProvides energy and sustainability consultancy services including energy procurement, utility invoice validation, metering strategy and installation, tenant energy recharging, energy data management,…
Serves B2B organisations, especially property and asset management firms, managing agents, landlords and occupiers with energy cost, tenant billing, compliance reporting and net zero requirements.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
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Computed from 5 filingsProvides branding, web design and development, and digital marketing services. Offers campaign strategy, content creation, copywriting, graphic design, animation, video production, social media…
Targets B2B marketing decision-makers at SMBs, start-ups and global organisations, including brands involved in attractions, trade shows and events, seeking external creative and marketing agency…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
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Computed from 4 filingsProvides consulting, design, implementation and support of digital customer experience and commerce platforms for retailers and B2B companies, including SAP CX, Salesforce and Mirakl. Services also…
Sells to retail and consumer goods businesses, including both B2C retailers and B2B trading companies. Targets enterprise buyers seeking digital CX, ERP, finance, supply chain and commerce…
Financial Health
WeakWeak · -77% CAGR over 3y
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Develops and supplies cloud‑based ERP and business management software for distribution, wholesale, automotive aftermarket, rental, manufacturing, and field service sectors. Provides systems for…
Serves B2B organisations of every size in the UK wholesale, distribution, automotive, rental, field service and manufacturing sectors, including merchants, aftermarket suppliers, contractors, hire…
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Designs and supplies hardware and software systems for television and media production, including video networking, routing, playout, multiviewers, audio consoles, and cloud-based tools used in…
Sells primarily to B2B and public sector organisations in broadcast and media production, including content owners, creators, broadcasters and production teams, plus customers in corporate,…
Financial Health
N/AN/A
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Computed from 5 filingsProvides IT consulting and managed services including cloud architecture and multicloud management, application development and management, infrastructure operations, cybersecurity, and data and AI…
Serves B2B organizations undergoing IT transformation, targeting enterprise technology leaders and teams responsible for cloud, applications, data, infrastructure and security.
Financial Health
WeakWeak · -10% CAGR over 4y
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Computed from 5 filingsProvides sales and marketing support for a group developing enterprise DevOps software. Activities promote tools for version control, test data management, application testing, infrastructure…
Sells to enterprise software development and DevOps teams building mission-critical applications, including organisations in financial services, software and IT, media, gaming, semiconductor,…
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
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Provides telecom infrastructure services including planning, design, construction and management of fixed and mobile networks. Supports mobile operators, fibre providers and equipment vendors with…
Serves B2B telecom infrastructure customers across Europe, including mobile network operators, fixed and fibre operators, tower companies, site-neutral host providers, network equipment vendors and…
Financial Health
N/AN/A
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Key facts
About 18% of the trading cohort reports turnover above £5M (13 of 70 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
Among Reading companies running professional-network advertising tags, 18.6% (13) sit in IT services and managed services, 17.1% (12) in marketing agencies and 14.3% (10) in SaaS.
Stack overlap points to measurement-heavy websites: 60.0% (42) also run web analytics tags, 58.6% (41) run tag-management tooling and 57.1% (40) run web performance or security infrastructure.
Financial-health assessments are mixed, with 27.1% (19) stable, 21.4% (15) weak, 12.9% (9) distressed and 7.1% (5) with insufficient history.
The CAP Code covers online advertising, sales promotions and direct marketing, with the ASA enforcing the rules for advertisers, agencies and media.
Cookie and device-storage guidance sits under PECR and data-protection law, with the ICO reviewing its guidance after the Data (Use and Access) Act 2025 came into law on 19 June 2025.
What else do LinkedIn Ads users run?
Share of the 70 LinkedIn Ads-running UK companies where each technology was also detected. As of June 2026.
Who runs LinkedIn Ads in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£814.4K
Median UK turnover
18.6%
Above £5M turnover
3
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 188 companies, alongside financials and websites, in one Excel + CSV file.
How LinkedIn Ads usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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Frequently asked questions
How many companies in Reading use LinkedIn Ads?
How is LinkedIn Ads usage detected?
What kinds of companies use LinkedIn Ads in Reading?
What do LinkedIn Ads users in Reading also run?
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