Companies Using Mailchimp in Birmingham: 135 Active Firms (2026)
Companies running email marketing tools manage newsletters, ecommerce promotions and customer communications across Birmingham’s metropolitan economy.
Email-marketing automation in this cohort sits between marketing, ecommerce and customer operations. It handles newsletter sending, promotional campaigns, lead-capture forms, audience segmentation and consent records, usually alongside a website content system, analytics, form handling and checkout or enquiry workflows. Adoption tends to signal a business with repeat customer contact, a maintained prospect database and enough marketing process to care about deliverability, suppression lists and campaign attribution. For Birmingham users, the buyer is often an owner-led commercial team, ecommerce manager or outsourced agency rather than a large enterprise marketing department, with engagements shaped around retention, seasonal promotion and lower-friction customer reactivation.
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Birmingham has 135 trading companies running this email-marketing stack, making the adoption picture relatively concentrated rather than broad-based across the metropolitan economy. Reported headcount totals 1,357, so the cohort is not just a set of dormant brochure sites or side projects. The sector mix leans towards operational and commerce-facing businesses: Wholesale & Distribution accounts for 19.3% of the cohort, Field Services & Trades for 14.1%, and Travel & Hospitality for 11.9%. That mix fits a practical use case: repeat customer contact, quotation follow-up, abandoned enquiry recovery and promotional mailing rather than large-scale enterprise marketing automation.
PECR, UK GDPR and the CAP non-broadcast code set the main guardrails for Birmingham businesses using email marketing and ecommerce plugins. ICO guidance requires specific consent for marketing emails or texts to individuals, with a limited soft opt-in where a previous customer bought, or negotiated to buy, similar goods or services. Senders must not disguise who they are, and each message needs a valid unsubscribe or contact address. Corporate-body marketing is treated more permissively, but the ICO still recommends maintaining suppression lists and screening new lists against them. Advertising rules also apply to online promotions and direct marketing, including email.
Adoption appears tied to practical retention work rather than speculative software buying. Businesses with ecommerce, bookings, repeat servicing or quotation-led sales tend to keep email tools embedded because customer acquisition is costly and owned contact lists remain useful. Pressure is likely to come from privacy compliance, deliverability management and platform bundling: simpler tools may be absorbed into website, checkout or customer-record systems, while agencies keep a role where consent, content and reporting need regular attention. The cohort has a micro-business tilt, so churn in tool choice is plausible, but wholesale abandonment looks less likely where email is already part of order follow-up, customer reactivation and seasonal trading.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Mailchimp rises with company size across the trading companies in this cohort. 0.1% of the 74,430 companies with under 10 employees run Mailchimp (87 detected). 1.3% of the 3,394 companies with 10–50 employees run Mailchimp (43 detected). 1.3% of the 386 companies with over 50 employees run Mailchimp (5 detected). That is a 1.2% gap between the over 50 employees and under 10 employees bands.
135
Active firms
2026
6
Above £5M turnover
Trading firms
7
Median headcount
Filed accounts
278
Verified directors
Across this cohort
Top companies using Mailchimp in Birmingham
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsRetailer of diamond jewellery selling engagement rings, wedding rings, eternity rings and other pieces including earrings, necklaces and bracelets. Offers multiple ring styles and diamond-set designs…
Serves consumers shopping online or in a Birmingham Jewellery Quarter showroom, including couples buying engagement or wedding rings and individuals seeking diamond jewellery.
Financial Health
WeakWeak · -3% CAGR over 3y
Location
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Computed from 5 filingsSupplies building and landscaping materials including bricks, paving, porcelain and natural stone tiles, aggregates, cement, fencing, decking timber and insulation. Also sells tools, gas bottles,…
Sells to both trade and public customers buying building, landscaping and garden materials, including builders, contractors, landscapers and homeowners undertaking construction, paving, tiling,…
Financial Health
DistressedDistressed · -7% CAGR over 4y
Location
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Computed from 4 filingsSupplies packaging materials including polythene and plastic bags, paper carrier bags, cardboard boxes, polythene sheeting, tarpaulins, bubble wrap, tapes, pallet wrap, shrink film, and grip‑seal…
Serves trade buyers and the general public needing packaging supplies, including paper and plastic bags, boxes, sheeting, tarpaulins, pallet wrap and mailing materials, with delivery across the UK…
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 3y
Location
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Computed from 5 filingsOperates an online butcher and grocery store selling halal meat including lamb, chicken and fish, alongside spices, rice, flour and Asian food products, with home delivery of fresh meat, produce and…
Serves B2C households shopping for halal meat, seafood, Asian groceries, spices, rice, flour, personal care and general household items for home delivery.
Financial Health
HealthyHealthy · -7% CAGR over 4y
Location
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Computed from 5 filingsProduces Jamaican-style patties with fillings such as beef, chicken, vegetable and saltfish, and sells ready meals including jerk chicken, curry mutton and oxtail with rice. Offers frozen meal boxes…
Sells primarily to consumers ordering Jamaican patties, meals and wings for home delivery, while also addressing business buyers through a dedicated trade channel on its website.
Financial Health
WeakWeak · Hiring · 19% CAGR over 4y
Location
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Computed from 3 filingsSupplies catering disposables, food packaging, cleaning and hygiene products, washroom consumables, and janitorial equipment. Product range includes food containers, cups, bags, paper products,…
Serves B2B buyers in catering, hospitality, foodservice, cleaning, facilities management, safety and automotive workshop sectors, including restaurants, bars, takeaways and operational procurement…
Financial Health
StableStable · Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsSupplies halal-certified meat, poultry, and fish products, including beef, lamb, chicken, turkey, rabbit, and frozen seafood. Processes and cuts meat, and distributes fresh and frozen products such…
Sells to restaurants and other food-service buyers needing halal meat, poultry and frozen fish products, including HMC-sourced beef and chicken, via online orders and delivery.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsOperates an online store selling packaged food and grocery products, including rice, pasta, pulses, spices, dates, confectionery, beverages, and cooking ingredients, alongside selected non‑food items…
Serves registered online shoppers and food-sector buyers seeking Middle Eastern and international grocery ranges, including ambient, chilled and frozen food, drinks, confectionery and non-food items.
Financial Health
StrongStrong · Hiring · 37% CAGR over 4y
Location
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Computed from 5 filingsOperates a wholesale online store supplying household goods, stationery, toys, batteries, vaping and smoking accessories, cleaning products, DIY items, pet supplies, party goods, and seasonal…
Serves UK trade buyers such as independent retailers, convenience stores, discount shops and market traders buying household, personal care, stationery, smoking/vape, pet, party, seasonal and…
Financial Health
StableStable · -2% CAGR over 4y
Location
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Computed from 5 filingsSupplies commercial catering equipment and kitchen appliances through an online store, including Chinese cookers, combination ovens and steamers, fryers, griddles, refrigeration units, rice cookers,…
Sells to foodservice businesses needing commercial kitchen equipment, including catering operators, restaurants and takeaways, with apparent relevance for Chinese cuisine venues buying Chinese…
Financial Health
HealthyHealthy · -7% CAGR over 4y
Location
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Computed from 4 filingsRetailer of sewing machines, overlockers, and embroidery machines from brands including Brother, Bernina, Singer, Janome, and Juki. Also sells machine accessories, cabinets, and software, and…
Serves consumers, hobby sewists, craft users and small sewing or embroidery businesses seeking domestic and professional sewing equipment, accessories and servicing.
Financial Health
DistressedDistressed · -78% CAGR over 3y
Location
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Computed from 5 filingsDesigns, manufactures and installs commercial kitchen ventilation systems and stainless steel fabrications. Supplies ventilation equipment, fans, filters and accessories via an online store, and…
Sells to trade buyers and end users in the commercial catering sector, including kitchen managers, designers, consultants and major UK foodservice brands needing kitchen ventilation, stainless steel…
Financial Health
HealthyHealthy · -13% CAGR over 4y
Location
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Computed from 3 filingsRetailer and installer of hi‑fi audio equipment and high‑end headphones. Sells amplifiers, turntables, speakers, DACs, digital audio players, cables and accessories via an online store, and provides…
Serves UK consumers and audio enthusiasts seeking high-end home hi-fi, headphones, portable audio and related accessories, including customers upgrading existing systems through trade-ins.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsSupplies African and international food and drink products through an online catalogue, including seasonings, palm oil, gari, fufu, rice, beans, dried fish, canned foods, snacks, beverages, and other…
Serves UK consumers and online shoppers seeking African and international groceries, traditional ingredients, drinks, household items and personal care products.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Supplies butcher equipment and machinery, including bandsaws, mincers, slicers, scales, mixer grinders, and vacuum packers. Also sells butcher knives, sharpening tools, protective clothing, work…
Sells to independent and commercial butchers, meat processors, food retailers and fishmongers across the UK, including buyers of machinery, knives, PPE, scales, display and consumable supplies.
Financial Health
N/AN/A
Location
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Computed from 5 filingsSupplies and installs garage doors, entrance doors and fire‑rated commercial doorsets. Provides architectural ironmongery, access control and door automation systems, locksmith and master key…
Serves homeowners, construction firms, developers, facilities managers and trade buyers needing garage and entrance doors, architectural ironmongery, access control, and fire or commercial doorsets,…
Financial Health
WeakWeak · -2% CAGR over 4y
Location
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Computed from 5 filingsManufactures and supplies electrolysis and diathermy equipment, including epilators, needles and skincare aftercare products for hair and blemish removal treatments. Provides professional training…
Serves B2B beauty and healthcare professionals, including electrologists, salons, clinics, dentists, podiatrists, aesthetic nurses and medical aesthetics practitioners, plus distributors and…
Financial Health
HealthyHealthy · Growing · 1% CAGR over 4y
Location
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Computed from 5 filingsManufactures and supplies garage door lifting gear, replacement parts and hardware, including springs, locks, rollers, pulleys, cables and assemblies compatible with brands such as Cardale, Garador,…
Serves trade and consumer customers needing domestic garage door spares, including garage door installers, repairers, maintenance firms and homeowners using brands such as Cardale, Garador,…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 3 filingsOperates an online retail store selling beauty and personal care tools, grooming accessories, travel toiletry bottles, stationery, and household and children's products, including hair styling items,…
Sells to individual online shoppers buying beauty, home goods and children’s products, with worldwide shipping promoted for qualifying orders.
Financial Health
HealthyHealthy · -6% CAGR over 2y
Location
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Computed from 4 filingsSupplies and installs bottled and mains‑fed water coolers for offices, schools, gyms, construction sites and homes. Delivers bottled spring water and provides water cooler rental, servicing, and…
Sells to businesses needing water coolers, including offices, gyms, schools and construction sites, as well as households seeking home water cooler supply.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 3y
Location
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Computed from 5 filingsDesigns and sells jewellery including engagement and wedding rings, earrings, pendants, bangles and chains through an online store and consultations. Offers custom jewellery design with gemstone and…
Serves consumers and couples seeking engagement, wedding and bespoke jewellery, as well as individuals needing jewellery repairs or gemstone and diamond guidance.
Financial Health
StrongStrong · Hiring · 10% CAGR over 4y
Location
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Operates an online retail store selling clothing and apparel for men, women and unisex styles, with e‑commerce shopping, cart and shipping options, and order returns through its website.
Sells direct to consumers shopping online for men’s, women’s and unisex clothing.
Financial Health
N/AN/A
Location
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Computed from 3 filingsOperates a hotel offering short‑stay accommodation with single, double, twin, triple and family rooms. Provides on‑site food and drink services and facilities for meetings, events and weddings, with…
Serves leisure and business travellers, families, wedding parties and meeting/event organisers seeking hotel accommodation and venue space in Birmingham, alongside guests needing temporary housing…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsPublishes and sells specialist military history books covering conflicts from ancient to modern periods. Produces themed series and titles by historians, and sells print books, e‑books, bundles, and…
Sells to individual readers and book buyers interested in specialist military history, including enthusiasts, researchers, collectors and wargamers, with online customers around the world.
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsSupplies trailers and towing equipment, including trailer parts, lighting systems, suspension units, wheels, winches, and towbar wiring kits. Also sells caravan servicing parts, vehicle lighting, and…
Serves consumer and trade customers in the UK and Ireland, including motorists, caravan owners, trailer users, boat trailer owners and towing/touring buyers.
Financial Health
StableStable
Location
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Computed from 5 filingsManufactures and sells sporting shotguns and rifles, including bespoke and custom-built firearms. Also supplies pre-owned guns, shooting accessories, ammunition storage items, and related equipment,…
Serves affluent private consumers, shooting sports participants, hunters, safari travellers and gun collectors seeking bespoke or pre-owned sporting guns, country clothing, leather goods and field…
Financial Health
StableStable · -4% CAGR over 4y
Location
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Computed from 5 filingsProvides a platform that connects short‑term rental properties and serviced apartments to the global distribution system (GDS) used by travel agents and corporate travel buyers, enabling property…
Serves professional short-term rental property managers, operators and owners seeking corporate demand, plus corporate travellers, government departments, travel agents and travel management…
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsSupplies and distributes sports performance, fitness, and medical testing equipment including treadmills, ergometers, cardiopulmonary exercise testing systems, and body composition devices. Also…
Serves UK sports performance teams, gyms and fitness facilities, medical and rehabilitation providers, clinical diagnostics teams, and academic researchers.
Financial Health
WeakWeak · -69% CAGR over 4y
Location
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Computed from 3 filingsSupplies workplace equipment and storage products through an online store, including trolleys, pallet trucks, shelving, racking, lockers, storage containers, workbenches, workshop furniture, and…
Sells to UK businesses and organisations equipping workplaces, including warehouses, workshops, offices, schools, gyms, healthcare sites and facilities teams needing industrial storage, handling and…
Financial Health
WeakWeak · -2% CAGR over 2y
Location
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Computed from 3 filingsRetailer of jewellery and watches through an online shop and stores, offering rings, earrings, necklaces, bracelets and diamonds. Provides bespoke jewellery design, jewellery repairs, watch repairs…
Serves individual consumers, couples and gift buyers seeking jewellery, watches, bespoke commissions, wedding bands, repairs, or to sell jewellery through local shops and an online store.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 2y
Location
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Computed from 5 filingsSupplies professional hairdressing and beauty products through an online store, including hair colour, styling tools, salon electricals, nail products, waxing and tanning supplies, hair extensions,…
Sells trade-only to professional hairdressers, beauty therapists, nail technicians, tanning specialists, salons, barbers and students needing salon supplies, equipment and training products.
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsOnline retailer of garden machinery and equipment, including petrol and battery lawn mowers, ride‑on mowers, robotic mowers, strimmers, chainsaws, hedge trimmers, and related accessories such as…
Serves UK consumers, homeowners and garden owners buying online, plus small groundskeeping users needing domestic and light commercial garden machinery, with nationwide delivery and finance options.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsSupplies sublimation printing equipment and blanks, including heat presses, vinyl cutter plotters, laminators, UV printers, transfer paper, inks, and printable items such as mugs, bottles, textiles,…
Serves UK businesses and individuals involved in sublimation printing, signage and personalised products, including print shops, sign makers, crafters and start-ups.
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Computed from 3 filingsRetailer of refurbished, graded and new household appliances, including kettles, toasters, microwaves, fridges, freezers and vacuum cleaners. Also sells small kitchen appliances, cookware, personal…
Serves UK consumers shopping for home appliances and household goods, plus trade and wholesale buyers seeking graded or refurbished stock for resale or catering use.
Financial Health
StrongStrong
Location
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Computed from 3 filingsSells timber garden buildings and outdoor storage products through an online store, including apex and pent sheds, summerhouses, bike and mobility sheds, potting sheds, fencing panels, shed bases,…
Serves UK homeowners, gardeners and allotment users, alongside trade and professional buyers needing outdoor garden buildings, storage, fencing and related shed accessories.
Financial Health
WeakWeak · -4% CAGR over 2y
Location
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Computed from 5 filingsSupplies wholesale confectionery through an online store, including bulk sweets, pick‑and‑mix, American candy, chocolate, gummy and novelty sweets. Sells prepacked sweet bags and kilogram bags to…
Serves the retail sweet trade, traditional sweet shops, online stores and event organisers, as well as individual consumers buying bulk confectionery, pick-and-mix, American sweets and party supplies.
Financial Health
StableStable · Hiring · 14% CAGR over 4y
Location
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Computed from 3 filingsRepairs, refurbishes and sells graded power tools, garden tools and appliances. Inspects, tests and restores returned or used products for resale through an online outlet, and provides repair…
Sells primarily to consumers seeking lower-cost refurbished and graded power tools and garden tools, including DIY users and home gardeners. Also serves trade users through products aimed at…
Financial Health
StableStable · Hiring · 5% CAGR over 2y
Location
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Computed from 3 filingsSupplies building materials to construction and landscaping trades, including bricks, blocks, timber, cement, insulation, roofing products, drainage systems, fixings, and decorating supplies.…
Serves builders, contractors, developers, landscapers and DIY/home improvement customers, with trade account options and branch coverage across the West Midlands and wider UK.
Financial Health
StableStable · -3% CAGR over 2y
Location
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Computed from 5 filingsSupplies automotive paints and refinishing materials to trade customers, including basecoats, primers, lacquers, hardeners and thinners. Also sells spray guns, abrasives, masking products, body…
Serves vehicle repair and refinishing businesses, professional painters, bodyshops, garages, agricultural and marine users, plus DIY consumers needing car, machinery, floor and specialist coatings.
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Computed from 5 filingsSupplies building materials and uPVC building products to trade professionals and DIY customers, including fascia and soffit systems, guttering, drainage and plumbing components, cladding, roofing…
Serves trade professionals, builders, installers and DIY homeowners seeking uPVC and low-maintenance building products, primarily through West Midlands branches.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
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Computed from 3 filingsSupplies screen printing equipment, inks and consumables through an online store. Products include automatic and manual presses, dryers, screens and mesh, emulsions, squeegees, heat presses, DTG/DTF…
Sells to UK screen printing businesses, garment decorators and print shops, plus craft and hobby users needing screen print, DTF/DTG and heat press supplies and equipment.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Computed from 3 filingsSupplies natural rubber latex balloons and balloon accessories for events and decorations. Distributes Gemar branded products including modelling balloons, printed balloons, colour ranges and DIY…
Sells to UK balloon distributors, party retailers, event decorators and consumers planning celebrations, serving both trade buyers and end users in the party and events market.
Financial Health
StableStable · -80% CAGR over 2y
Location
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Computed from 3 filingsDesigns and sells equestrian equipment and apparel, including horse rugs, fly rugs and stable rugs, tack and leatherwork, boots, saddle pads, headcollars, and rider clothing, along with yard…
Serves horse owners, riders, equestrian yards and trade buyers seeking horsewear, rider clothing, leatherwork and yard accessories, primarily through an online retail and trade sales channel.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Distributes and sells mountain bikes, e‑bikes, frames, components, tyres, tools, clothing and accessories from cycling brands such as Yeti, Norco, FOX and Race Face, supplying retailers and consumers…
Serves a mix of UK consumers and trade buyers, including mountain bike and gravel cyclists, bicycle retailers, local stockists and workshop operators.
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Computed from 3 filingsSupplies jewellery‑making materials and equipment, specialising in sterling silver findings, beads, charms, chains, and wire. Also sells tools, stringing materials, Swarovski crystals, and related…
Sells to jewellery makers, designers and craft buyers seeking sterling silver findings, chain, beads, charms and related tools. Serves trade and retail customers buying jewellery-making components…
Financial Health
WeakWeak · -11% CAGR over 2y
Location
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Computed from 4 filingsManufactures access panels and inspection hatches for walls and ceilings used in construction and building maintenance. Produces standard and bespoke panels including fire‑rated, acoustic, airtight,…
Sells B2B to construction industry buyers, including contractors, specifiers and project teams working on general builds, fire-rated areas, clean rooms, secure environments and bespoke interior…
Financial Health
WeakWeak · -7% CAGR over 3y
Location
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Computed from 3 filingsSupplies architectural ironmongery and door hardware for building projects, including hinges, locks, panic and emergency exit devices, door closers, handles, window fittings, and gate hardware…
Sells primarily to builders and trade buyers needing architectural ironmongery, door hardware, locks, window fittings and related accessories. Also serves property maintenance and installation…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
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Computed from 4 filingsDistributes motorsport and performance automotive parts and components from multiple brands to tuning workshops, race and rally teams, and resellers. Supplies engine, drivetrain, braking and other…
Sells mainly B2B to motorsport and tuning resellers, race and rally teams, and workshops building cars for clients across Europe. Also serves individual performance and motorsport enthusiasts through…
Financial Health
StableStable · -3% CAGR over 3y
Location
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Computed from 5 filingsBrews and sells craft beers including pale ales, IPAs, lagers, stouts and bitters. Operates a brewery taproom, hosts events, and sells packaged beer and branded merchandise through an online shop and…
Serves adult consumers buying beer online, taproom visitors and venue-hire customers, alongside trade buyers such as pubs, bars and retailers.
Financial Health
DistressedDistressed · -11% CAGR over 5y
Location
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Computed from 2 filingsDistributes solid fuels and related products for domestic and commercial use, including coal, smokeless fuels, logs, charcoal and firelighting supplies. Sells through an online store and arranges…
Serves UK consumers and households buying solid fuels, smokeless fuels, logs, BBQ charcoal and firelighting products online, with some products also aimed at restaurant charcoal buyers.
Financial Health
StableStable · 6% CAGR over 1y
Location
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Key facts
About 4% of the trading cohort reports turnover above £5M (6 of 135 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (9 firms), so a sizeable share is in its first few filing cycles.
Among Birmingham users of this email-marketing tool, 85.2% also run a content-management system, 49.6% run analytics tags and 37.8% run tag-management tooling.
Lead capture appears to sit close to the website layer: 48.9% also run form plug-ins and 48.9% also run bot-checking technology.
The sector mix leans towards operational customer contact, with Wholesale & Distribution at 19.3%, Field Services & Trades at 14.1%, Travel & Hospitality at 11.9%, Advanced Manufacturing at 10.4% and FMCG at 8.1%.
UK businesses using email marketing and ecommerce plug-ins must work within PECR, UK GDPR and CAP non-broadcast code rules rather than a sector-specific licence.
The UK digital advertising market reached £40.5 billion in 2025, up 10% year-on-year, while retail ecommerce sales were predicted to represent 38.1% of total UK retail sales in 2025.
What else do Mailchimp users run?
Share of the 135 Mailchimp-running UK companies where each technology was also detected. As of June 2026.
Who runs Mailchimp in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£567K
Median UK turnover
4.4%
Above £5M turnover
9
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 253 companies, alongside financials and websites, in one Excel + CSV file.
How Mailchimp usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Mailchimp is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many companies in Birmingham use Mailchimp?
How is Mailchimp usage detected?
What kinds of companies use Mailchimp in Birmingham?
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