Companies Using Metricool in London: 63 Active Firms (2026)
London companies running social media analytics technology use web-based marketing tools to plan, measure and manage digital audience activity.
Adoption tends to sit with marketing, communications and owner-managed commercial teams rather than central IT. The stack usually appears where a company has moved beyond ad hoc posting and needs shared calendars, channel reporting and management summaries. London users fit a small-business and mid-market pattern: lean in-house teams or sector specialists coordinating recurring acquisition campaigns. Construction, travel and hospitality, property, healthcare and trades appear in the mix, suggesting that social channels are tied to enquiries, reputation management and repeatable local-market promotion rather than brand advertising alone. Engagements are typically modest SaaS subscriptions, owned by the team that needs the reporting.
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London has 63 active companies running this social media analytics stack. Their reported employment footprint is 1,010 people, so the adoption picture is not just a cluster of dormant websites or very small sole-trader pages. It still skews toward small operating businesses, with only a small high-turnover segment and a visible recent-company tail. For a researcher, that points to practical marketing operations adoption: enough staff to maintain recurring content workflows, but generally not the enterprise procurement layer associated with larger marketing suites.
Procurement usually sits below a formal IT replacement programme. Marketing teams are likely to approve the tool as part of a web stack that also includes analytics tags, forms, search optimisation and bot-protection services. That makes privacy governance the main operating issue: website tracking, enquiry capture and audience reporting need consent wording, retention rules and clear responsibility across commercial, communications and technical owners. The sector mix adds some caution. Healthcare providers and property or travel operators often handle sensitive enquiries, reviews and booking information, so reporting convenience has to be balanced against how customer identifiers move through the marketing stack.
Adoption appears likely to remain task-led. Companies running this kind of stack tend to want faster reporting, fewer manual content calendars and clearer hand-offs between communications and commercial teams, rather than a wholesale marketing-suite replacement. The pressure point is integration: as social channels, web analytics and enquiry forms are bundled into wider customer-acquisition workflows, smaller teams may prefer tools that reduce re-keying and produce management summaries. At the same time, privacy review and platform bundling could push some users toward simpler configurations, especially where the business has limited marketing-operations capacity.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Metricool rises with company size across the trading companies in this cohort. 0% of the 532,485 companies with under 10 employees run Metricool (42 detected). 0.1% of the 15,364 companies with 10–50 employees run Metricool (22 detected). 0.1% of the 1,763 companies with over 50 employees run Metricool (1 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
63
Active firms
2026
2
Above £5M turnover
Trading firms
8
Median headcount
Filed accounts
135
Verified directors
Across this cohort
Top companies using Metricool in London
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides performance marketing services for direct‑to‑consumer brands, managing paid advertising on platforms including Meta, TikTok, Pinterest and Google. Develops ad creative, runs testing and…
Sells to founder-led, high-growth direct-to-consumer brands seeking performance marketing support. Targets ecommerce businesses, including smaller businesses and startups, using channels such as paid…
Financial Health
WeakWeak
Location
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Computed from 5 filingsProvides social media marketing services including strategy development, content and creative production, paid social advertising, and performance analysis. Works with brands to plan, manage and…
Serves growth-focused consumer and B2B brands, including companies in technology, media, food, travel and professional information services, typically marketing teams seeking business impact from…
Financial Health
DistressedDistressed · -7% CAGR over 4y
Location
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Computed from 5 filingsProvides social media marketing services including strategy, content creation, campaign development, influencer marketing and community management. Produces social-first creative, manages paid and…
Serves marketing teams at consumer-facing brands, including retail, ecommerce, FMCG and lifestyle businesses, seeking social-first campaigns, creator partnerships and ongoing content support.
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 4y
Location
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Operates a professional basketball club competing in Super League Basketball and the EuroCup. Organises team fixtures and events, sells match tickets and merchandise, publishes club news, and manages…
Targets basketball fans, students, families and community supporters attending Super League Basketball and EuroCup games, plus merchandise buyers and sponsors/partners seeking association with a…
Financial Health
N/AN/A
Location
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Computed from 3 filingsProvides marketing services for fintech and B2B technology companies, including lead generation, search engine optimisation, social media marketing, content creation, copywriting, brand messaging,…
Serves B2B technology companies, especially fintech, enterprise tech and digital infrastructure brands, from ambitious start-ups to established international players seeking market entry, growth and…
Financial Health
WeakWeak · -9% CAGR over 2y
Location
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Computed from 5 filingsProvides outsourced digital marketing services including marketing strategy development, website design and development, search engine optimisation (SEO), Google Ads and PPC management, social media…
Targets owners of small and local service businesses, including dental practices, clinics and trades contractors, that want an external marketing team to support lead and revenue growth.
Financial Health
StrongStrong · Hiring · 57% CAGR over 4y
Location
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Computed from 5 filingsNon-profit organisation that researches and promotes reduction of advertising’s environmental impact. Provides training programmes, reports and measurement frameworks such as advertised emissions,…
Serves climate-concerned professionals and organisations in advertising, media, marketing and communications, including agencies, marketers and industry practitioners seeking community, learning and…
Financial Health
StableStable · Hiring · 28% CAGR over 4y
Location
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Computed from 3 filingsOperates a membership business network that connects SMEs, corporations and public sector organisations through events, networking programmes and supplier initiatives, facilitating partnerships,…
Serves independents, solopreneurs, SMEs and corporates across all sectors, alongside local councils and public-sector buyers, primarily in Westminster, Central London and Greater London business…
Financial Health
WeakWeak · -9% CAGR over 2y
Location
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Provides fertility and reproductive health services including IVF with ICSI, intrauterine insemination, egg freezing, fertility assessments, and donor or surrogacy pathways, using AI-assisted…
Serves private fertility patients, including couples, solo parents and LGBTQ+ families, seeking IVF, egg freezing, donor pathways, fertility assessments and reproductive health care in London and…
Location
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Computed from 5 filingsProvides online content, tools, and courses on Islamic personal finance and halal investing, including guides, articles, and calculators. Also offers an investment platform (Cur8) providing access to…
Serves Muslim consumers worldwide, from beginners to experienced investors, seeking Sharia-compliant personal finance, investing, mortgages, crypto guidance, zakat and Islamic will resources.
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 5 filingsProvides marketing and digital strategy services including brand development, website design and build, search engine optimisation, performance marketing, data analysis and campaign management to…
Serves B2B organisations, charities and not-for-profits, including clients in retail, finance, travel and leisure, aerospace/technology and consumer brands, targeting marketing and leadership teams.
Financial Health
HealthyHealthy · -64% CAGR over 4y
Location
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Computed from 2 filingsProvides residential property estate agency services including property sales, lettings and rentals. Offers property management, valuations, new homes and land sales, and related services such as…
Serves residential property sellers, buyers, landlords and tenants in South East London, including local homeowners, renters and investors across areas such as Dulwich, Peckham, Forest Hill and…
Financial Health
HealthyHealthy · Hiring · 48% CAGR over 1y
Location
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Computed from 5 filingsOperates an online retail boutique selling designer womenswear, footwear and fashion accessories, including dresses, knitwear, bags and jewellery. Also sells beauty products and gifts from multiple…
Targets retail consumers, mainly women shopping for designer fashion online, plus boutique customers booking styling appointments; serves international shoppers through worldwide shipping.
Financial Health
StableStable · 2% CAGR over 4y
Location
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Computed from 4 filingsDevelops procurement software that provides spend analytics, eSourcing and spend management tools. Platform analyses purchasing data, automates sourcing and procurement workflows, and helps…
Serves procurement, sourcing and finance leaders at businesses of varying sizes, especially enterprises with complex direct, indirect and tail spend, supplier networks and contract award processes.
Financial Health
StableStable · -17% CAGR over 3y
Location
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Computed from 3 filingsProvides 3D product visualisation services including CGI product rendering, animation, and interactive content for marketing and product launches. Produces product films, packshots, and digital…
Serves B2B clients worldwide, especially product marketing teams at tech, industrial, EV, aerospace, music equipment and premium consumer brands launching or promoting physical products.
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 2y
Location
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Computed from 5 filingsOperates serviced apartment accommodation offering furnished studios and suites with self‑catering kitchens and hotel-style amenities. Provides short- and long-stay lodging for business and leisure…
Serves B2C travellers staying in London, including families, leisure guests, international visitors and business travellers on extended assignments, particularly those seeking short- or long-stay…
Financial Health
WeakWeak · -7% CAGR over 4y
Location
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Computed from 4 filingsOperates a network of dental practices providing general dentistry and specialist treatments including hygienist services, orthodontics, teeth whitening, smile makeovers, missing‑tooth replacement…
Serves individual dental patients and families across the UK through multiple practices, including NHS and private patients seeking routine, emergency, cosmetic, orthodontic and hygienist care.
Financial Health
StableStable · -21% CAGR over 3y
Location
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Computed from 5 filingsProvides cosmetic and general dentistry services including smile makeovers, teeth whitening, Invisalign braces, veneers, implants, crowns and hygiene treatments. Also sells branded oral care products…
Targets private consumers and dental patients, particularly adults seeking cosmetic smile improvements, routine oral healthcare and facial aesthetics, plus online shoppers buying premium at-home oral…
Financial Health
WeakWeak · -9% CAGR over 6y
Location
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Computed from 3 filingsProvides online accounting and tax services for freelancers, contractors, landlords and small businesses, including bookkeeping, payroll, VAT returns, self‑assessment, year‑end accounts, tax…
Serves UK small businesses, start-ups, contractors, freelancers, sole traders, landlords and construction firms, plus business owners and private clients.
Financial Health
HealthyHealthy · -39% CAGR over 2y
Location
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Computed from 3 filingsProvides market research, consumer insight and strategic consulting services. Uses qualitative and quantitative research, data analytics, and brand and communications strategy to inform business…
Serves B2B clients, particularly senior decision-makers in brand, marketing, customer insight and strategy roles, across organisations seeking evidence to guide business, brand and stakeholder…
Financial Health
WeakWeak · -15% CAGR over 2y
Location
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Develops residential properties, building and selling new-build homes. Offers design-led housing developments, manages land opportunities, and works with partners on bespoke residential projects for…
Sells to consumers seeking new-build homes, including first-time buyers and existing homeowners looking for design-led properties in desirable locations.
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides Salesforce and related technology training courses for individuals and employees, covering CRM, data, AI and consultancy skills. Also recruits and supplies Salesforce professionals and…
Serves individuals, especially women and parents transitioning into Salesforce and tech careers, plus businesses worldwide seeking employee upskilling or diverse tech talent for CRM, data and AI…
Financial Health
WeakWeak · -53% CAGR over 4y
Location
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Computed from 5 filingsOperates a quick-service restaurant serving made-to-order Asian stir‑fried dishes. Customers select noodles or rice with vegetables, sauces and proteins, which are cooked in a wok. Offers vegan and…
Serves individual diners seeking quick, made-to-order Asian fast food, including vegan and vegetarian customers, through restaurant visits and online ordering in the countries listed on its site.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsDevelops virtual, augmented and mixed reality (XR) applications and immersive digital experiences. Provides design, development and consulting for VR/AR content, training simulations, holograms, and…
Serves B2B and B2C customers, including innovative companies, education and training teams, medical organisations, tourism and space-related organisations, and tech-for-good initiatives targeting…
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Computed from 3 filingsServes B2C nightlife consumers, including late-night bar and nightclub patrons in the Islington/Angel area.
Financial Health
DistressedDistressed · 3% CAGR over 2y
Location
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Computed from 5 filingsProvides brand strategy and consumer insights consulting. Conducts research, brand positioning analysis, packaging and retail testing, and market simulations using behavioural science and data…
Serves B2B marketing, brand and consumer insights teams at consumer-facing brands, including retail and packaged goods companies focused on shoppers, brand health, packaging and communications.
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
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Computed from 3 filingsProvides tour operator services offering small‑group tours, custom travel planning, and packaged holidays. Focuses on itineraries across Canada, Alaska, Australia, New Zealand and the South Pacific,…
Serves leisure travellers, families, seniors, custom groups and travel agents booking vacation packages to Canada, Alaska, Australia, New Zealand and the South Pacific.
Financial Health
HealthyHealthy · Growing · 1% CAGR over 2y
Location
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Computed from 5 filingsProvides recruitment and staffing services for the construction and infrastructure sectors, supplying contract and permanent professionals for civil engineering, rail, transport, fit‑out and related…
Serves employers in construction, civil engineering, fit-out, rail, transportation, airport, manufacturing, automation and robotics, alongside candidates seeking roles in these sectors.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Computed from 2 filingsOperates charity retail shops and fundraising activities to support programmes for vulnerable children, families in poverty, and adults with learning disabilities, providing funding and resources for…
Serves value-conscious consumers shopping in London charity shops and online, alongside goods donors, volunteers, fundraisers and corporate partners supporting Romanian social-care programmes.
Financial Health
StableStable · Profitable · 0% CAGR over 1y
Location
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Computed from 5 filingsProvides recruitment services for the financial services sector, placing accounting, finance, tax, HR, legal, compliance and investor relations professionals within private equity, asset management,…
Serves private equity firms, asset managers, hedge funds and corporate finance teams, targeting CFOs, HR leaders and hiring managers hiring permanent and contract talent.
Financial Health
WeakWeak
Location
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Computed from 5 filingsBrews and sells a range of beers including pale ales, lagers, porters and gluten‑free varieties. Operates a brewery taproom and courtyard serving food and drinks, offers brewery tours, and sells…
Serves adult beer consumers in the UK, including online shoppers, gift buyers, merchandise customers, taproom visitors, brewery tour guests and people booking casual events.
Financial Health
WeakWeak · -70% CAGR over 4y
Location
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Computed from 5 filingsOperates a quick‑service restaurant preparing Asian stir‑fry dishes cooked to order. Customers select noodles or rice, vegetables, proteins, and sauces, which are wok‑tossed in an open kitchen.…
Serves individual diners and takeaway/delivery customers seeking quick custom Asian meals, including vegan and vegetarian options, through UK high-street restaurants; also addresses catering…
Financial Health
WeakWeak · -8% CAGR over 4y
Location
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Computed from 3 filingsProvides biomechanical gait analysis and foot assessments, manufactures custom‑moulded insoles, and fits and retails running shoes, ski boots, walking boots and other sports footwear through…
Serves consumers, recreational sports participants and athletes needing specialist footwear support for skiing, running, hiking, racquet sports, field sports and everyday use.
Financial Health
WeakWeak · Hiring · 36% CAGR over 2y
Location
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Computed from 5 filingsDevelops a mobile app platform for travel companies, hotels and villa operators to share trip information with clients. The app delivers itineraries, tickets, documents, maps and updates, and…
Sells to B2B travel operators, hotels, villa providers, event organisers and relocation firms that manage client or guest trips and need a branded digital experience for travellers.
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsSupplies fresh cut flowers, foliage, plants and florist sundries to trade customers. Sources flowers from growers and Dutch auctions, and sells ribbons, floral foam, tools and other floristry…
Sells B2B to trade florists and floral businesses needing wholesale cut flowers, plants and florist sundries. Serves account-holding trade customers across London and the South East, including buyers…
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsOperates a group of country pubs offering food and drink service, guest rooms, and hospitality venues for weddings, private hire, and events. Also sells gift vouchers, runs loyalty programmes, and…
Serves consumers seeking country pub dining, drinks and stays, plus couples and private groups booking weddings, events and venue hire.
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 4y
Location
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Computed from 5 filingsProvides hairdressing services including haircuts, styling, colouring, balayage and glossing treatments. Offers bridal and wedding hair services, styling packages and consultations delivered by…
Sells to individual consumers seeking hairdressing services in Central London, including adults of all ages, hair types and styling needs, plus wedding clients and fashion and beauty enthusiasts.
Financial Health
StableStable · Hiring · 4% CAGR over 4y
Location
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Computed from 4 filingsProvides private general practice services including primary care consultations, preventative health assessments, travel vaccinations and family medicine. Also delivers corporate and occupational…
Serves private individuals and families, plus employers and executives seeking corporate and occupational healthcare, preventative assessments, travel health and complementary medicine through a…
Financial Health
HealthyHealthy · -76% CAGR over 3y
Location
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Computed from 5 filingsDevelops and supplies educational resources and online assessment tools for schools and educators, including maths intervention programmes for dyscalculia, numeracy assessments for post‑16 learners,…
Serves primary and secondary schools, teachers, SEN assessors and interventionists, plus post-16 providers and organisations supporting adult numeracy. Also targets parents and pupils through reading…
Financial Health
StableStable · -3% CAGR over 4y
Location
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Computed from 5 filingsOperates sports medicine and orthopaedic rehabilitation clinics providing specialist consultations, diagnostic imaging and functional testing, and rehabilitation services including physiotherapy,…
Serves private self-paying patients, including recreational and professional athletes, with orthopaedic or sports injuries across its clinic network and virtual services.
Financial Health
WeakWeak · -1% CAGR over 4y
Location
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Computed from 3 filingsProvides company formation services for UK, US and Pakistan entities, including LLC and Ltd registration, EIN and ITIN applications, VAT registration and tax filing. Also assists with business bank…
Serves entrepreneurs, ecommerce sellers and small businesses, especially Amazon operators, seeking UK, US or Pakistan business presence, banking/payment access and tax registrations.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsProvides professional training programmes for the fashion, luxury and retail sectors, including corporate in‑company courses, open courses and webinars focused on retail skills, team management,…
Serves fashion, luxury and retail businesses seeking team development, plus individual professionals and employees in those sectors who want to improve skills, specialise or move into the sector.
Financial Health
StrongStrong · Growing, Hiring · 113% CAGR over 4y
Location
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Computed from 3 filingsOperates a restaurant serving Italian-inspired dishes including pizza, pasta, seafood, burgers, pancakes, sandwiches and salads. Offers breakfast, lunch and dinner dining with takeaway and delivery…
Serves B2C customers, primarily local diners and takeaway/delivery customers in Wood Green, including individuals, couples and families seeking Italian dining from breakfast through evening meals.
Financial Health
HealthyHealthy · 2% CAGR over 2y
Location
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Computed from 4 filingsOperates a restaurant serving Malaysian cuisine, including dishes such as nasi lemak, nasi campur, roti sarang burung and traditional kuih-muih desserts. Offers dine‑in meals, table reservations, and…
Serves individual diners, families and groups in London seeking halal Malaysian cuisine for casual meals, table bookings, delivery or pickup, including Malaysian food enthusiasts and customers…
Financial Health
StableStable · Hiring · 68% CAGR over 4y
Location
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Computed from 3 filingsProvides business and technology consulting services, including strategy advisory, AI and data management, digital transformation, and change management. Works with financial services firms,…
Serves banks and capital markets firms, wealth and asset managers, insurers, central and local government bodies, large and medium corporates, and start-ups/fintechs needing business, data and…
Financial Health
DistressedDistressed · -7% CAGR over 2y
Location
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Computed from 5 filingsProvides English language training through online and in‑person classes, including general English, speaking practice, and exam preparation such as IELTS. Also offers group bookings, language level…
Serves individual English-language learners, international students and groups seeking online or in-person classes in London, including learners preparing for IELTS or other exams.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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Computed from 4 filingsProvides home care and companion care services for adults, including personal care, medication support, meal preparation and housekeeping. Also delivers specialist support for learning disabilities,…
Serves adults and older people across the UK who need support at home, including people with learning disabilities, autism, mental health needs, brain injury, complex care needs, or recovery after…
Financial Health
StableStable · Hiring · 89% CAGR over 3y
Location
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Computed from 3 filingsDesigns and builds hospitality venues including coffee shops and cafés. Provides consultation, brand and interior design, shopfitting, bespoke manufacture of furniture, counters and catering…
Serves hospitality operators, especially coffee shops, cafés and foodservice venues, plus institutional clients such as hospitals and colleges, on UK and international projects.
Financial Health
WeakWeak · -6% CAGR over 2y
Location
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Computed from 5 filingsProvides youth and community training programmes, education courses and apprenticeships. Delivers qualifications in areas including accounting, digital technology, health and social care, sports, and…
Serves young people, adult learners and local communities in London, alongside partner organisations and sponsors involved in youth, education, sport, arts, technology and community empowerment…
Financial Health
HealthyHealthy · Hiring · 16% CAGR over 4y
Location
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63 more companies and their verified directors are in the file
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Key facts
About 3% of the trading cohort reports turnover above £5M (2 of 63 firms) — the rest sits below that revenue band.
17% of the cohort was incorporated since 2022 (11 firms), so a sizeable share is in its first few filing cycles.
77.8% of the London cohort also run a content-management system, indicating that social reporting is usually attached to owned-site publishing rather than used in isolation.
71.4% also run web analytics and 54.0% run tag-management tooling, so campaign measurement appears to sit across both social and website activity.
Construction accounts for 19.0% of detected users, followed by Travel & Hospitality at 17.5% and Real Estate & Property at 11.1%.
Financial-risk classifications are mixed: 28.6% are stable, 17.5% are weak and 14.3% are distressed.
What else do Metricool users run?
Share of the 63 Metricool-running UK companies where each technology was also detected. As of June 2026.
Who runs Metricool in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£705.3K
Median UK turnover
3.2%
Above £5M turnover
11
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 112 companies, alongside financials and websites, in one Excel + CSV file.
How Metricool usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Metricool is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many companies in London use Metricool?
How is Metricool usage detected?
What kinds of companies use Metricool in London?
What do Metricool users in London also run?
How fresh is this data?
Can I get contact details for these companies?
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