Companies Using Microsoft Clarity in Portsmouth: 55 Active Firms (2026)
Portsmouth companies running website analytics use visitor behaviour data to improve digital journeys across the surrounding metropolitan area.
Session-replay and heatmap analytics usually sits with marketing, ecommerce, product, or customer-service owners rather than a central analytics function. Adoption signals that a company has enough web traffic to care about funnel leakage, page friction and enquiry quality, but not necessarily a large analytics team. In the Portsmouth cohort, the buyer shape is mostly SME: trades, manufacturing, wholesale, construction and software firms using their sites for leads, quotes, bookings or online sales. Engagements tend to be modest: tag setup, consent checks, dashboard review and a cycle of landing-page changes.
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Portsmouth has 55 companies actively trading and running this website-analytics stack on public sites. Reported employment across those adopters totals 444 people, which points to a user base made up mainly of owner-managed and departmental buying centres rather than enterprise analytics teams. The local pattern fits the surrounding metropolitan economy: firms with physical delivery, distribution or project-based services use web journeys to qualify enquiries before a sales or operations team gets involved. For researchers, the count is small enough to inspect company by company, but large enough to show more than isolated experimentation.
Behavioural analytics procurement is shaped by privacy governance more than by sector licensing. Companies running heatmaps or session recordings need consent wording, retention settings and form-field suppression to be agreed before tags go live, especially where quote forms, booking flows or customer-service pages collect personal information. Many Portsmouth adopters are likely to buy through web agencies or fractional marketing teams, so responsibility can sit across the site owner, the agency implementing tags and the person reviewing recordings. That split makes audit trails, change control and plain-language notices more important than the analytics interface itself.
Adoption appears likely to deepen where websites carry more of the sales and service workload. The tool tends to suit firms that want practical evidence of friction without building a full analytics department, so it may remain common among commercially mature SMEs and agency-managed sites. Browser privacy changes and consent fatigue will keep pressure on passive tracking, while packaged website platforms may fold more behavioural reporting into standard dashboards. Smaller users may therefore consolidate around fewer tags, with more emphasis on clean consent, lightweight testing and clearer ownership of conversion decisions.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Microsoft Clarity rises with company size across the trading companies in this cohort. 0.2% of the 16,857 companies with under 10 employees run Microsoft Clarity (37 detected). 2.2% of the 773 companies with 10–50 employees run Microsoft Clarity (17 detected). 1.4% of the 72 companies with over 50 employees run Microsoft Clarity (1 detected). That is a 1.2% gap between the over 50 employees and under 10 employees bands.
55
Active firms
2026
3
Above £5M turnover
Trading firms
7
Median headcount
Filed accounts
123
Verified directors
Across this cohort
Top companies using Microsoft Clarity in Portsmouth
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsRetailer specialising in running and fitness equipment. Sells running shoes, sports clothing, accessories, nutrition products and wearable tech, and provides in‑store gait analysis and fitting…
Serves recreational and competitive runners, walkers, fitness enthusiasts and sports clubs, including men, women and juniors shopping online or in its Portsmouth and Christchurch stores.
Financial Health
StableStable · -5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a dealership selling used cars, listing vehicles for sale through its website. Offers a range of second‑hand models from multiple manufacturers with vehicle details, specifications, and…
Sells to private car buyers in and around Portsmouth seeking used vehicles from a local dealership, including shoppers comparing hatchbacks, SUVs, family cars and automatic models.
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells women’s footwear, including bridal and occasion shoes such as mother‑of‑pearl heels. Also offers jewellery, clutch bags and accessories, with products including earrings, necklaces,…
Serves consumers, primarily brides and women shopping for wedding, occasion and evening wear, along with bridal parties and gift buyers seeking jewellery, accessories and bags.
Financial Health
HealthyHealthy · Hiring · 20% CAGR over 5y
Location
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Computed from 3 filingsProvides analytics technology for events and physical venues, using sensors to track visitor footfall, movement paths, dwell time and engagement. Delivers dashboards, KPI reporting and competitor…
Sells to B2B event organisers, exhibition exhibitors, experiential marketing agencies, global brands, retailers and venue operators seeking visitor engagement and footfall insights for events and…
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Computed from 5 filingsManufactures and supplies double‑glazed windows, uPVC and aluminium doors, patio and bifold doors, and heritage window systems. Provides products for homeowners, installers and trade customers,…
Serves homeowners, retail customers, trade installers and commercial clients seeking windows and doors, mainly across Hampshire, London, Surrey, Berkshire, Kent and Sussex.
Financial Health
StableStable · -65% CAGR over 4y
Location
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Computed from 5 filingsProvides legal services to individuals and businesses, including family and matrimonial law, employment disputes, civil and commercial litigation, residential conveyancing, wills and probate,…
Serves private individuals and businesses, including families, employees, landlords, property buyers, startups and commercial organisations in Portsmouth, Waterlooville, Fareham and across the UK.
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
Location
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Computed from 3 filingsOperates a proprietary trading funding platform that evaluates retail traders through paid challenges and, if successful, provides funded trading accounts. Offers programmes for CFD and futures…
Serves individual traders, including aspiring and experienced retail traders, seeking access to funded trading programmes for CFDs and futures across different account sizes and skill levels.
Financial Health
StableStable · -20% CAGR over 2y
Location
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Computed from 5 filingsProvides online accounting services for small and medium-sized businesses and limited companies, including bookkeeping, financial reporting, tax advice, and outsourced finance director support, with…
Serves small and medium-sized businesses, limited companies, partnerships and franchises, with sector focus on technology, IT, app and game developers, content creators, healthcare, medical, science…
Financial Health
WeakWeak · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides commercial waste collection and recycling services, including confidential document shredding and collection of office paper, cardboard, and plastic waste. Also supplies recycling equipment…
Serves businesses and organisations across Hampshire and the south of England needing commercial recycling, confidential shredding, and office, printing, cardboard and plastics waste collections.
Financial Health
HealthyHealthy · -8% CAGR over 4y
Location
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Computed from 3 filingsProvides commercial property agency and chartered surveying services, including sales, lettings and acquisitions of office, retail and industrial premises. Also offers property management, lease…
Sells to businesses, landlords, occupiers and property owners seeking commercial and industrial property advice, transactions and management, particularly across Hampshire, Sussex and Dorset.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsManufactures bespoke boat covers, canopies and marine upholstery for sailing and motor vessels. Provides spray hoods, cockpit enclosures, biminis and tonneau covers, along with marine carpeting,…
Serves private sailboat, powerboat and motorboat owners, plus other marine vessel owners, with an emphasis on boat owners across Hampshire and the wider UK market.
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 5 filingsDesigns, manufactures and installs fabric canopy and tensile structures, including umbrella, clearspan, sail shade and walkway canopies. Provides modular and bespoke systems for applications such as…
Serves schools and education providers, hospitality venues such as pubs, restaurants and cafés, architects/specifiers, and other organisations needing outdoor canopy structures for entrances,…
Financial Health
StableStable · Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsProvides workplace strategy, office design and architecture services, delivering office fit-out and refurbishment projects. Offers property evaluation and surveying, project management, and workplace…
Serves businesses and organisations planning office transformations or relocations, including financial services, publishing, gaming and housing-related firms. Targets workplace, property and…
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 5 filingsProvides managed IT services and technical support for businesses, including cybersecurity services, cyber security training, Microsoft 365 cloud solutions, data protection and disaster recovery,…
Serves businesses needing outsourced IT support and managed services, particularly organisations in manufacturing, engineering, accountancy, construction, recruitment and religious sectors. Targets…
Financial Health
StableStable · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsDevelops software for the insurance industry, including the DQPro platform used by insurers and brokers to validate and manage underwriting data, apply market data standards, and produce reporting…
Serves insurers, carriers, brokers and Lloyd’s managing agents in the global insurance market, targeting insurance business and IT teams with data quality and validation needs.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 4 filingsProvides specialist cleaning and decontamination services including trauma and crime scene cleaning, biohazard and infection control cleaning, fire and flood damage restoration, mould and sewage…
Serves private- and public-sector buyers needing specialist cleaning and restoration, including property owners, facilities teams and organisations managing commercial, industrial or sensitive sites…
Financial Health
StrongStrong
Location
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Computed from 4 filingsDevelops software for local authorities to manage and quality‑assure Education, Health and Care Plans (EHCPs) for children with special educational needs and disabilities. Provides automated…
Serves UK local authorities and SEND professionals responsible for EHCPs, annual reviews and related education plans, including teams overseeing looked-after children and educational psychology input.
Financial Health
StableStable · Hiring · 22% CAGR over 3y
Location
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Computed from 5 filingsSupplies commercial cleaning, hygiene and workplace safety products to businesses, including chemicals, wipes, washroom consumables, waste bins, gloves and cleaning equipment. Provides online…
Serves B2B buyers, especially facilities, operations and procurement teams purchasing commercial cleaning, washroom, workplace safety, PPE and hygiene supplies for workplaces or multi-site…
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides yacht brokerage and new boat sales, and operates a refit and service centre offering repair, maintenance, rigging, interior refits and damage restoration. Also supplies custom superyacht…
Serves private yacht owners, captains/operators and business clients seeking premium yachts, superyacht tenders and ongoing vessel support, including owners of brands such as Swan, Oyster, Hinckley…
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsDesigns and supplies safety gloves and disposable protective gloves for industrial and workplace use. Offers product ranges such as cut‑resistant gloves and the TraffiSystem classification system,…
Sells to business and individual buyers purchasing safety gloves and disposable hand protection online, including workplace safety and procurement customers seeking product guides, compliance…
Financial Health
StrongStrong · Hiring · 13% CAGR over 4y
Location
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Computed from 4 filingsProvides managed IT and telecommunications services including IT support, Microsoft 365 management, internet connectivity, VoIP phone systems, Wi‑Fi networking, cyber security, and video…
Serves small businesses in Portsmouth and surrounding areas, including multi-site companies and firms with remote workers needing managed IT, telecoms, internet, networking and cyber security support.
Financial Health
WeakWeak · Hiring · 10% CAGR over 3y
Location
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Computed from 5 filingsProvides professional language translation and interpreting services for businesses, including technical, legal, medical and patent translation. Also offers transcription, subtitling, voiceovers,…
Serves businesses and professional services firms needing multilingual support, including solicitors, patent attorneys, manufacturers, technical, medical, eLearning and sports organisations with…
Financial Health
StableStable · -70% CAGR over 4y
Location
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Computed from 3 filingsManufactures, supplies and installs double‑glazed windows, doors and conservatories for residential customers and trade installers. Products include uPVC and aluminium windows, bifold, patio and…
Serves homeowners and trade customers in Hampshire, including builders, installers and contractors involved in residential window, door and conservatory projects.
Financial Health
StableStable · 2% CAGR over 2y
Location
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Computed from 5 filingsDistributes garment decoration equipment including embroidery machines, direct‑to‑garment (DTG), direct‑to‑film (DTF) and UV printers, print‑and‑cut systems, heat presses and drying equipment, along…
Serves UK B2B garment decoration, embroidery, print and promotional merchandise businesses, including shops and production teams buying equipment, software, inks and consumables.
Financial Health
WeakWeak · Hiring · 2% CAGR over 5y
Location
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Computed from 5 filingsProvides managed IT support for businesses, including system monitoring and helpdesk support, cyber security services, Microsoft 365 and Azure cloud management, cloud communications, and IT projects…
Serves UK businesses and organisations whose teams depend on secure, reliable IT, including leaders seeking outsourced technology support, cyber security, Microsoft cloud and communications guidance.
Financial Health
WeakWeak · -2% CAGR over 4y
Location
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Computed from 5 filingsDesigns and manufactures touchscreen hardware and interactive display systems including digital signage screens, kiosks, video walls, interactive tables and outdoor totems, along with supporting…
Serves B2B and public-sector buyers including education and SEN settings, corporate offices, museums, medical providers, hospitality venues, government and military bodies, broadcasters, transport…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Operates nursery and preschool childcare settings providing early years care and education for children aged 9 months to 5 years. Delivers EYFS‑based learning, play activities, and supervised…
Serves parents and carers of children aged 9 months to 5 years seeking nursery, preschool and childcare places in Hampshire and West Sussex, particularly near Headley, Purbrook and Southbourne.
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides recruitment services for the yacht and superyacht industry, placing crew in deck, interior, galley and engineering roles. Also recruits shoreside maritime staff and personnel for private…
Serves yacht and superyacht employers, cruise and maritime businesses, private households, and candidates seeking yacht crew, shoreside maritime, or luxury household roles.
Financial Health
StableStable · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsProvides landscape and arboricultural consultancy focused on invasive plant management. Conducts surveys, identification and management plans for species such as Japanese knotweed, and carries out…
Serves homeowners, home buyers and landlords, plus property developers, construction firms and landowners. Also targets public sector bodies including councils, housing associations, ALMOs, rail and…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsSupplies and installs protective window films for buildings and vehicles, including solar control, UV protection, privacy, safety and security films. Also provides specialist screen‑privacy films,…
Serves commercial property owners, facilities teams, schools, public-sector sites, homeowners and automotive or architectural customers needing glazing privacy, safety, security or solar-control…
Financial Health
StableStable · -69% CAGR over 4y
Location
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Computed from 5 filingsDesigns, supplies, installs and maintains uninterruptible power supply (UPS) systems for critical power applications. Offers modular and standalone UPS units, energy storage and monitoring software…
Serves UK businesses with critical power needs, especially data centres, colocation providers and facilities or engineering teams responsible for resilient IT and electrical infrastructure.
Financial Health
StrongStrong · Growing, Hiring · 2% CAGR over 5y
Location
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Computed from 5 filingsDesigns and installs bespoke kitchens, providing custom cabinetry, layout planning and appliance integration. Also creates fitted interiors for bedrooms, living spaces and home bars, with showroom…
Sells to homeowners in Hampshire seeking luxury bespoke kitchens and fitted interiors, including contemporary or traditional kitchens, bedrooms, living spaces and home bars.
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Computed from 5 filingsProduces market research reports and industry analysis covering sectors such as healthcare, chemicals, ICT, energy, and automotive. Provides market sizing, share analysis, forecasting, and consulting…
Sells to businesses seeking market intelligence and consulting, including strategy, product, marketing and investment teams across healthcare, technology, chemicals, energy, automotive, BFSI,…
Financial Health
StableStable · -67% CAGR over 4y
Location
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Computed from 5 filingsSupplies, installs and maintains water pumps and pumping equipment for building services and water management applications, including booster pump sets, packaged pumping stations, fire pumps,…
Serves UK businesses and contractors needing water, wastewater and fire pump systems, including building services engineers, facilities managers, property developers and commercial or industrial site…
Financial Health
WeakWeak · -67% CAGR over 4y
Location
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Computed from 3 filingsDevelops, supplies and installs microgrid energy systems using high‑capacity battery storage and intelligent control software to manage electricity purchasing and usage. Systems store grid or…
Serves high-energy residential consumers, particularly owners of high-end homes, estates and properties with pools, spas, outbuildings or existing solar PV, and works with their architects and M&E…
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 2y
Location
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Computed from 4 filingsSupplies and installs residential garage doors including automated, roller, sectional, up‑and‑over and side‑hinged models. Provides on‑site surveys, electric door systems, and repair and maintenance…
Serves homeowners and residential property owners in Hampshire, Surrey, Farnham, Bordon and surrounding areas seeking garage door installation, automation or repair.
Financial Health
DistressedDistressed · 0% CAGR over 3y
Location
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Computed from 5 filingsProvides corporate finance and transaction advisory services including due diligence, deal advisory, debt advisory and business recovery. Supports business acquisitions, sales, fundraising and…
Serves owner-managed businesses in the UK, along with intermediaries, private equity firms and lenders. Targets entrepreneurs and owner-managers seeking transaction, advisory, tax, legal and recovery…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides vehicle maintenance and repair services including MOT testing, servicing, engine diagnostics, brakes, tyres, air conditioning, and mechanical repairs. Also specialises in electric and hybrid…
Serves private motorists and light commercial van owners around Petersfield, Stroud and the Hampshire, Surrey and West Sussex borders, including electric, hybrid, BMW and Mini vehicle owners.
Financial Health
StrongStrong · Growing · 0% CAGR over 5y
Location
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Computed from 3 filingsProvides tax advisory and planning services for individuals and owner‑managed businesses, including advice on tax reliefs, HMRC enquiries, disputes and compliance. Offers bespoke tax planning and…
Serves owner-managed businesses and private individuals, including business owners, married couples, property owners and clients with inheritance, trust or HMRC enquiry considerations.
Financial Health
StableStable · Hiring · 26% CAGR over 2y
Location
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Computed from 5 filingsDesigns and supplies boiler drum level monitoring equipment for power generation and petrochemical plants, including electronic level indicators and switches, direct water level gauges, conductivity…
Serves industrial B2B customers worldwide, including power plants, petrochemical and refinery operators, manufacturers, and OEM/EPC contractors involved in boiler and plant projects.
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsManufactures and distributes motion control and electro‑mechanical switching equipment, including relays, solenoids, power controllers, circuit breakers and pressure transducers, supplying components…
Serves B2B customers in aerospace, defence, security and space, including OEM supply chains and engine control repair organisations requiring certified electro-mechanical components.
Financial Health
HealthyHealthy · Hiring · 18% CAGR over 2y
Location
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Computed from 5 filingsManufactures private‑label soups, sauces, salsas, dips, marinades and prepared meals. Provides recipe development, contract manufacturing and co‑packing, producing frozen and fresh kettle‑cooked…
Serves B2B food brands, retailers, food service operators, healthcare providers and industrial food markets needing private-label or co-packed soups, sauces, meals and related packaged foods.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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34 more companies and their verified directors are in the file
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Key facts
About 5% of the trading cohort reports turnover above £5M (3 of 55 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
Most Portsmouth users sit on relatively familiar website stacks: 78.2% also run a content-management system and 69.1% also run a separate web analytics tag.
Tagging and delivery infrastructure is common in the cohort, with 52.7% using a content-delivery or web-security layer and 49.1% using a tag-management layer.
The sector mix is weighted towards operational businesses: Field Services & Trades accounts for 27.3%, with Advanced Manufacturing and Wholesale & Distribution each at 14.5%.
Financial-health banding is mixed: 34.5% fall in the highest band, 18.2% in the next band, 10.9% are weak and 3.6% are distressed.
The Portsmouth cohort includes 123 verified directors, which should suit account selection by marketing, ecommerce and operations responsibility rather than by headcount alone.
What else do Microsoft Clarity users run?
Share of the 55 Microsoft Clarity-running UK companies where each technology was also detected. As of June 2026.
Who runs Microsoft Clarity in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£600.5K
Median UK turnover
5.5%
Above £5M turnover
4
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 76 companies, alongside financials and websites, in one Excel + CSV file.
How Microsoft Clarity usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Microsoft Clarity is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Microsoft Clarity elsewhere
Frequently asked questions
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