Companies Using Mouseflow in London: 62 Active Firms (2026)
Companies running behavioural web analytics measure visitor journeys and conversion friction on public websites across London's boroughs.
Growth marketing, ecommerce and product analytics teams tend to own this stack, rather than central IT. Running behavioural web analytics usually signals a company with enough digital acquisition volume to care about missed conversions, abandoned forms and unclear navigation, but without the overhead of a full enterprise research programme. The buyers are often business software, online retail, booking-led services and lead-generation teams, with product managers and analysts using session-level evidence to brief design, content and engineering changes. Engagements tend to be departmental: a website or conversion team adopts the tool, then shares findings with commercial owners when checkout, enquiry or self-service journeys underperform.
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London has 62 companies running behavioural web analytics on public websites, making this a narrow adoption cohort rather than a general digital-business universe. Reported employment across the cohort totals 978 staff, with headcount coverage at 100%, so the footprint is visible enough for basic sizing even though many adopters appear small. Sector mix points to a varied base: SaaS accounts for 25.8% of the cohort, while fintech, real estate and property, wholesale and distribution, and travel and hospitality each account for 12.9%. That spread fits the use case: measured web journeys matter where acquisition cost, booking flow or enquiry quality can be improved through observed behaviour.
Session recording, heatmapping and form analytics sit close to privacy governance because they can capture behaviour around identity fields, payment steps and customer-support journeys. London adopters therefore tend to pull marketing operations, legal and security teams into the same review, even where procurement starts as a departmental web-optimisation purchase. GDPR and ICO guidance matter for consent language, masking of personal information, retention periods and processor terms. The operating risk is less about sector licensing than about careless configuration: recording too much, storing sessions for too long, or letting analytics scripts run before consent choices have been respected.
Adoption appears likely to become more selective rather than universal. Marketing teams still want visibility into friction, but privacy review, site-speed scrutiny and analytics consolidation make another script on the website harder to justify unless it changes backlog decisions. The London cohort has an early-commercial feel, with many users likely treating behavioural analytics as an operational layer rather than a board-level system. Over time, usage tends to persist where findings are tied to conversion ownership and product governance; it fades where the tool sits as a passive recording archive.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Mouseflow rises with company size across the trading companies in this cohort. 0% of the 532,485 companies with under 10 employees run Mouseflow (30 detected). 0.2% of the 15,364 companies with 10–50 employees run Mouseflow (29 detected). 0.1% of the 1,763 companies with over 50 employees run Mouseflow (2 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
62
Active firms
2026
5
Above £5M turnover
Trading firms
11
Median headcount
Filed accounts
156
Verified directors
Across this cohort
Top companies using Mouseflow in London
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an online wholesale marketplace connecting independent retailers with brands and suppliers. The platform enables businesses to browse and order wholesale products including homeware, beauty…
Serves independent retailers buying wholesale stock for resale, and independent consumer goods brands seeking retailer customers, across homeware, gifts, fashion, beauty, food, pets and kids in the…
Financial Health
StrongStrong · Growing, Hiring · 92% CAGR over 4y
Location
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Insurance broker arranging personal insurance policies including car, home, van, motorbike and gadget cover. Also provides UK and European vehicle breakdown cover through brands such as AutoAid,…
Serves UK consumers seeking personal insurance, especially drivers including young, convicted, imported or high-performance vehicle owners, plus homeowners, landlords, van and motorbike owners, and…
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Computed from 5 filingsDesigns and sells tailor‑made and small‑group travel experiences worldwide, including cultural, adventure and special‑interest holidays. Arranges itineraries with boutique accommodation, local guides…
Targets B2C leisure travellers, including couples, honeymooners, families with older children, and special-interest travellers focused on food, wine, creative, active, winter, wildlife, and…
Financial Health
StableStable · Hiring · 30% CAGR over 4y
Location
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Computed from 5 filingsProvides an energy tariff comparison and automatic switching service. Monitors energy deals, identifies cheaper electricity and gas tariffs based on customer details, and manages the process of…
Serves UK domestic energy customers, including household bill payers seeking ongoing support with gas and electricity supplier choices through free or paid membership plans.
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Computed from 5 filingsOperates an online marketplace and booking platform for group hotel reservations and event space. Provides tools for organisers to search hotels, compare rates and availability, book room blocks or…
Serves group-travel buyers and partners: event planners, sports teams, wedding parties, social groups and corporate meeting organizers, plus hoteliers and destination marketing/convention bureaux…
Financial Health
DistressedDistressed · -67% CAGR over 4y
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Develops and sells skincare, body care, makeup and hair care products, including cleansers, moisturisers, serums, deodorants and cosmetics. Offers vegan, plant‑based formulations through an online…
Serves B2C beauty consumers shopping for skincare, body care, makeup and hair care, including men, mothers and babies, and people with specific skin concerns such as sensitive, eczema-prone, ageing…
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Computed from 3 filingsOperates a sperm bank supplying screened donor sperm for fertility treatments. Provides donor profiles, genetic screening information, and selection tools, and sells sperm samples to individuals and…
Serves aspiring solo mothers, same-sex couples and heterosexual couples seeking donor sperm, as well as fertility clinics supporting donor conception patients worldwide.
Financial Health
HealthyHealthy · -11% CAGR over 2y
Location
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Provides specialist motor insurance policies for motorcycles, scooters, mopeds, trikes and quad bikes, as well as motorhome and campervan cover. Also offers delivery rider, fleet and motor trade…
Serves UK consumers who ride scooters, mopeds, motorcycles, trikes, quads, motorhomes and campervans, plus commercial customers such as delivery riders, delivery fleets, motor trade firms, motorcycle…
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Computed from 4 filingsProvides academic summer schools and online courses for students aged 13–30, offering short programmes in subjects such as science, business, engineering and humanities, including research mentoring…
Serves secondary school and pre-university students globally, mainly ages 13–18, plus young adults up to 30, seeking university-level academic enrichment and subject exploration.
Financial Health
StrongStrong · 46% CAGR over 2y
Location
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Computed from 5 filingsOperates an online travel agency providing flight search and booking services. Allows customers to compare fares and purchase economy, premium economy, business and first‑class airline tickets for…
Serves individual leisure and business travellers seeking economy through first-class airfares, including students, senior citizens, last-minute travellers and families booking international trips.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates an online platform that connects individuals with independent financial advisers and arranges consultations. Provides guidance on retirement planning, investments, ISAs, pensions, mortgages,…
Sells to individual consumers seeking personal financial advice online, including people planning retirement, investments, ISAs/NISAs, pensions, inheritance tax, wills, trusts and mortgages. Targets…
Financial Health
WeakWeak · Hiring · 26% CAGR over 4y
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Computed from 4 filingsOperates an online trading platform offering CFD trading on forex, stocks, indices, commodities and cryptocurrencies. Provides web and mobile platforms including MetaTrader 4 and 5, trading tools,…
Serves individual retail traders globally, including beginners using demo accounts and experienced MetaTrader users, seeking access to CFD markets such as forex, stocks, crypto, commodities and…
Financial Health
DistressedDistressed · -83% CAGR over 3y
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Computed from 4 filingsOperates hospitality and events businesses providing event management, venue hire and catering services. Manages event venues and delivers corporate events, private celebrations and seasonal party…
Serves businesses, brands and private clients buying event management, catering and venue services, including corporate event planners and organisers of weddings, summer and Christmas parties, mainly…
Financial Health
StrongStrong · Hiring · 54% CAGR over 3y
Location
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Computed from 5 filingsProvides digital identity verification and compliance software for businesses. Offers KYC, KYB and AML screening, document and face verification, liveness checks, transaction monitoring, and fraud…
Serves B2B organisations with online customer onboarding and compliance needs, including banks, fintechs, crypto exchanges, forex platforms, gaming operators, gig-economy firms, marketplaces and…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides at-home health testing kits including blood, stool and breath tests for screening conditions such as bowel cancer, coeliac disease, diabetes and gut disorders. Results are analysed with…
Serves individual consumers seeking preventative health checks and answers to specific concerns, including gut symptoms, hormone and metabolic health, diabetes, coeliac disease, bowel cancer and…
Financial Health
StrongStrong
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Computed from 5 filingsRetailer of kitchenware and cooking equipment for home cooks, including cookware, knives, baking tools and tableware sold online and in stores. Also operates cooking classes, private culinary events,…
Serves UK consumers, especially home cooks and cooking enthusiasts, plus gift buyers and people booking cookery classes or private events through its London stores and online shop.
Financial Health
StrongStrong · Hiring · 13% CAGR over 4y
Location
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Computed from 3 filingsDevelops AI-based contract lifecycle management software that centralizes contract documents, extracts and structures data, supports drafting and negotiation workflows, and provides search,…
Serves enterprise legal, legal operations, procurement, sales and finance teams, with sector focus on financial services, insurance, automotive, IT services, healthcare, pharma, telecom, and oil and…
Financial Health
StableStable · Hiring · 24% CAGR over 2y
Location
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Computed from 5 filingsProvides rent guarantor services for tenants, guaranteeing rental payments to landlords when tenants lack a UK-based guarantor. Also offers a house-finding service connecting renters with letting…
Serves students and working professionals renting in the UK, including international movers and tenants without a UK-based guarantor or credit history; also works with landlords and letting agents.
Financial Health
WeakWeak · -50% CAGR over 6y
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Computed from 3 filingsProvides subscription-based online legal knowledge resources, automated document templates and training for legal and corporate professionals. Platform covers areas including corporate law,…
Serves B2B legal and corporate users, including in-house counsel, company secretaries, HR teams, and private equity and venture capital professionals.
Financial Health
WeakWeak · -88% CAGR over 2y
Location
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Computed from 4 filingsDevelops brand tracking and market research software that measures consumer sentiment and responses to marketing campaigns. Provides real-time dashboards, brand funnel metrics, and creative asset…
Serves marketing teams, brand leaders and insight teams at consumer-facing businesses and large brands that run campaigns and need to understand customer sentiment, loyalty and brand choice.
Financial Health
StableStable
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Computed from 5 filingsProvides private jet charter services, arranging on‑demand flights on private jets, commercial aircraft and helicopters through a global network of aircraft operators. Offers flight booking and trip…
Serves private aviation customers, including high-net-worth individuals, corporate travel buyers and event organisers seeking private jet, commercial jet or helicopter charter globally.
Financial Health
StableStable · -66% CAGR over 4y
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Computed from 3 filingsProvides auto-enrolment and workplace pension services for employers, including scheme setup and ongoing compliance support. Operates a multi-employer master trust pension scheme and offers online…
Serves employers, especially new employers and small businesses, plus accountants and payroll providers managing workplace pension auto-enrolment. Also supports employees enrolled as pension members.
Financial Health
HealthyHealthy · Profitable · 4% CAGR over 2y
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings, and rental management. Offers landlord and tenant services, property valuations, block management, and marketing of…
Serves private homeowners, vendors, landlords, overseas and investor landlords, property investors, buyers, tenants, students, corporate tenants and search agents focused on residential property in…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
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Computed from 5 filingsProvides an online platform and API that aggregates data from 300+ official company registers worldwide, enabling businesses to verify companies, retrieve corporate filings and documents, and…
Sells to regulated businesses, compliance teams, and software platforms that need business verification, AML/KYB onboarding, official company data, and UBO checks across international jurisdictions.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
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Computed from 5 filingsProvides revenue management and distribution services for hotels, including pricing strategy, performance marketing, booking engine technology, and operational advisory covering front office…
Serves B2B customers in the hospitality sector, including independent hotels, hotel groups and chain operators, targeting owners, general managers and commercial teams.
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
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Computed from 5 filingsDevelops cloud-based workspace management software that enables organisations to book desks and meeting rooms, manage visitors and car parking, integrate with workplace systems, and analyse office…
Sells to SMEs, large enterprises and public-sector organisations managing hybrid workplaces, including aerospace and defence, government, healthcare and corporate real estate teams.
Financial Health
WeakWeak · -3% CAGR over 4y
Location
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Computed from 5 filingsProvides digital music distribution and label services for artists and record labels, including delivery of recordings to streaming platforms, rights management, marketing support, and sales…
Serves music creators, independent artists, record labels and entertainment rights holders seeking global support in the recorded music industry.
Financial Health
DistressedDistressed · -73% CAGR over 4y
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Computed from 4 filingsPublishes a motor racing magazine and digital media covering Formula 1, MotoGP and other motorsport. Produces news articles, analysis, historical features, podcasts and video content, and sells…
Serves consumer readers and subscribers who follow Formula 1, MotoGP, sports cars, historic racing and automotive culture, including collectors interested in racing memorabilia.
Financial Health
WeakWeak · -78% CAGR over 3y
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Computed from 5 filingsDevelops finance process automation software for enterprises, including accounts receivable and payable automation, invoice processing and capture, collections and credit management, e‑invoicing,…
Serves B2B enterprise finance organisations, including CFOs and accounts payable, accounts receivable, payments and treasury teams managing global finance operations and B2B payment processes.
Financial Health
StableStable · -65% CAGR over 4y
Location
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Computed from 4 filingsProvides brand analytics and market research software that tracks consumer sentiment and emotional responses to brands, campaigns and competitors. Offers real-time brand tracking, funnel metrics, and…
Sells to businesses, especially brand and marketing teams at consumer brands seeking brand tracking, campaign measurement and sentiment insight. Targets organisations that need evidence of marketing…
Financial Health
WeakWeak · -33% CAGR over 3y
Location
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Develops governance, risk and compliance (GRC) software that helps organisations manage regulatory compliance, enterprise and IT risk, internal audits, incident reporting, policy management and…
Serves enterprise B2B organisations, especially regulated industries such as banking, healthcare, manufacturing, energy, pharmaceuticals and technology, targeting risk, compliance, ethics, audit and…
Financial Health
N/AN/A
Location
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Provides music distribution and label services for independent recording artists, including global digital and physical distribution, release planning, marketing, playlist pitching, radio promotion,…
Serves independent recording artists and music entrepreneurs seeking label-style support while retaining ownership and control, with a selective focus on artists building global streaming audiences.
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Computed from 5 filingsDevelops software for hospitality venues including restaurants, pubs and cafés. Provides a platform combining mobile ordering, payments, loyalty programmes, marketing tools and customer data…
Serves B2B hospitality operators, including high street restaurant groups, pubs, bars, QSRs, kiosks, cafés and coffee shops seeking customer loyalty, ordering, payment and marketing solutions.
Financial Health
HealthyHealthy · -1% CAGR over 4y
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Computed from 3 filingsProvides a production music library offering stock tracks for film, television, trailers and advertising. Offers music search, curation and one‑stop licensing, with catalogues and playlists of…
Serves B2B media and creative professionals, including film and TV producers, trailer editors, broadcasters, advertising agencies and other production teams needing licensed stock music.
Financial Health
HealthyHealthy · 0% CAGR over 2y
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Computed from 5 filingsProvides online education and professional training focused on financial technology, artificial intelligence, blockchain and digital assets. Offers courses, certifications, executive programmes,…
Serves finance-sector professionals, senior leaders, graduates, SMEs, and corporate or government teams, with audiences across banking, payments, wealth management, compliance, insurance, treasury…
Financial Health
StableStable · -32% CAGR over 4y
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Computed from 5 filingsSources and markets residential property investment opportunities, including buy‑to‑let apartments, student accommodation and hotel rooms. Promotes off‑market and new‑build developments and provides…
Serves individual and professional property investors seeking UK buy-to-let, student accommodation and hotel room opportunities, including budgets from £35,000 to £500,000+ in major UK cities.
Financial Health
WeakWeak · -5% CAGR over 4y
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Computed from 5 filingsDevelops manufacturing management software that automates quoting, cost estimation and production planning. Platform includes AI-assisted analysis of CAD and 2D drawings, job tracking, scheduling,…
Sells to B2B low-volume, high-mix manufacturers, including CNC machining job shops, additive manufacturers, contract manufacturers, prototyping teams and enterprise OEMs in aerospace, automotive,…
Financial Health
StableStable · Hiring · 37% CAGR over 4y
Location
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Provides recruitment and staffing services for office-based roles, matching candidates with temporary, permanent, full‑time and part‑time positions. Supports hiring across functions including…
Serves UK employer brands hiring office-based staff and jobseekers seeking temporary, permanent, full- or part-time roles in HR, marketing, finance, administration, customer service, reception,…
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Computed from 5 filingsProvides a video production platform and services for businesses, including portable filming kits, cloud tools to upload, edit and review footage, animation production, AI video messaging, training,…
Serves businesses and enterprise brands across sectors, especially teams responsible for sales, internal communications, onboarding, change announcements and marketing.
Financial Health
DistressedDistressed · -17% CAGR over 4y
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Computed from 5 filingsOffers buy‑to‑let property investment opportunities based on modular housing. Develops, builds or refurbishes residential modular homes installed on approved sites and sells individually owned units…
Sells to individual property investors and buy-to-let buyers seeking direct ownership of modular homes, including hands-off investors looking for residential assets in UK locations.
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
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Computed from 5 filingsRecruits, assesses and trains foster carers and places children in foster homes. Provides preparation courses, approval assessments, ongoing support and fostering allowances, and manages placements…
Targets adults and households in London who want to become foster carers, including applicants with a spare room, time to care for children, and childcare or caring experience.
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
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Computed from 3 filingsDevelops event management software for cultural venues such as theatres and festivals, enabling teams to plan programmes, schedule staff, manage contacts, track resources and bookings, and monitor…
Serves B2B and public-sector customers in the cultural sector, including theatres, festivals, music venues and local councils, especially venue and event teams managing programmes, personnel,…
Financial Health
HealthyHealthy · 0% CAGR over 2y
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Computed from 5 filingsProvides AI-powered software for private markets firms that automates legal and operational workflows, including contract negotiation, document analysis, entity management, investor obligation…
Sells to B2B customers in private markets, including investment firms, investment banks and law firms. Targets legal, compliance, finance and investor relations teams at private market firms…
Financial Health
StrongStrong · Hiring · 61% CAGR over 4y
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Computed from 5 filingsProvides residential conveyancing legal services for property transactions, including buying and selling homes, managing contracts, property searches, compliance checks, and completion processes,…
Serves UK homebuyers and sellers involved in residential property transactions, and estate agents seeking conveyancing partners and client progress tools.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 4y
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Computed from 3 filingsOperates a purpose-built event venue offering large flexible indoor space for conferences, exhibitions, awards ceremonies, product launches, fashion shows, dinners and parties. Provides event…
Serves corporate event teams, agencies, charities, exhibition organisers, fashion and film promoters, and production companies seeking large-scale event space for conferences, awards, launches,…
Financial Health
HealthyHealthy
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Computed from 5 filingsDesigns and sells jewellery mountings and components, including settings for rings, earrings and pendants. Operates an online catalogue and exhibits product collections for the jewellery trade.
Sells to online jewellery buyers seeking ring, earring and pendant mountings, and exhibition visitors in Hong Kong, the USA and Thailand.
Financial Health
StableStable · -1% CAGR over 4y
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Computed from 2 filingsProvides managed detection and response cybersecurity services including 24/7 security operations centre monitoring, threat hunting, incident response and digital forensics. Develops an AI‑driven…
Serves mid-market businesses and public sector organisations needing managed cybersecurity, including finance, insurance, legal, healthcare, manufacturing, retail, construction, private equity, food…
Financial Health
HealthyHealthy · 0% CAGR over 1y
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Computed from 5 filingsProvides B2B sales development services including telemarketing, lead generation, appointment setting and account‑based marketing. Uses sales development representatives and data-driven targeting to…
Serves mid-market and enterprise B2B companies, particularly SaaS, professional services, healthcare, finance, logistics and supply chain, and data and analytics firms.
Financial Health
WeakWeak · -5% CAGR over 4y
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Designs and develops interactive displays, digital whiteboards, and collaboration software used in classrooms, meeting rooms, and government environments, including presentation, remote…
Targets education institutions, corporate workplace and IT teams, and government agencies/public sector buyers, with separate offerings for channel partners and resellers.
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Computed from 5 filingsProvides financial advice on transferring defined benefit pension schemes into alternative retirement arrangements. Works with individuals and independent financial advisers, assessing suitability,…
Sells to UK individuals considering transferring defined benefit or old company pension schemes, and to independent financial advisers seeking DB transfer support for their clients while retaining…
Financial Health
WeakWeak · -18% CAGR over 4y
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Key facts
About 8% of the trading cohort reports turnover above £5M (5 of 62 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
A tag-management layer appears alongside behavioural analytics in 77.4% (48) of the cohort, suggesting tracking is usually deployed through managed website containers.
Web performance and security tooling is also detected at 62.9% (39), fitting a cohort where public-site speed and bot filtering matter for conversion work.
Content-management software is detected in 58.1% (36), and SEO tooling in 37.1% (23), so content routes appear to be part of the web acquisition mix.
SaaS accounts for 25.8% (16), while fintech, real estate and property, wholesale and distribution, and travel and hospitality each account for 12.9% (8).
Weak and distressed financial-health bands account for 22.6% (14) and 8.1% (5), respectively, so behavioural analytics use is not confined to firms with balance-sheet headroom.
What else do Mouseflow users run?
Share of the 62 Mouseflow-running UK companies where each technology was also detected. As of June 2026.
Who runs Mouseflow in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
11
Median headcount
£663.9K
Median UK turnover
8.1%
Above £5M turnover
4
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 102 companies, alongside financials and websites, in one Excel + CSV file.
How Mouseflow usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Mouseflow is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many companies in London use Mouseflow?
How is Mouseflow usage detected?
What kinds of companies use Mouseflow in London?
What do Mouseflow users in London also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 102 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.