Companies Using Pipedrive in London: 81 Active Firms (2026)
London companies running CRM software use web-based sales pipeline tools to manage leads and customer communications across the city.
Adoption usually sits with sales leadership, founder-operators and marketing operations rather than IT alone. The platform’s job is to turn web enquiries, outbound leads and repeat customer touchpoints into owned pipeline stages, with enough discipline for follow-up, forecasting and handover. Companies running this CRM stack tend to have consultative sales motions: not pure self-serve checkout, but not only enterprise tenders either. Use on the public web estate signals a business willing to pay for dedicated sales workflow, connect marketing capture to account ownership, and make pipeline visibility a management habit rather than a founder’s private notebook.
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London has 81 actively trading companies running this CRM stack, a relatively small adoption cohort for a city with many B2B service, software and consulting firms. Reported employment across the adoption cohort totals 1,163 people, which points to a base of small commercial teams rather than a market dominated by large enterprise estates. Sector tags cluster around SaaS, at 28.4% of the cohort, and AI & Machine Learning, at 18.5%, with management consulting and marketing-agency users forming a smaller services layer. The pattern fits London’s mix of founder-led scaleups, sales-led agencies and head-office functions serving national customers.
Contact records, call notes and web-form submissions move CRM use into GDPR territory, especially where prospects are profiled, scored or passed between sales and marketing teams. London buyers will usually need clear retention rules, consent capture for marketing communications, and contract terms covering sub-processors, hosting location and access controls. Procurement tends to be lighter than for regulated financial or health systems, but the obligations do not disappear because the tool is sales-facing. ICO expectations around lawful basis, subject access and deletion remain relevant once customer communications become part of an auditable commercial workflow.
Further adoption appears tied to sales-process maturity rather than fashion. Smaller teams tend to start with simple pipeline discipline, then add integrations for web forms, analytics, finance operations and customer support as handoffs become harder to manage informally. Larger operators may drift towards suite-based CRM if procurement, reporting and security reviews become more centralised. That creates a mixed outlook: specialist CRM use should persist among founder-led and sales-led firms, while some later-stage companies may consolidate customer systems into broader operating stacks.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Pipedrive rises with company size across the trading companies in this cohort. 0% of the 532,485 companies with under 10 employees run Pipedrive (56 detected). 0.1% of the 15,364 companies with 10–50 employees run Pipedrive (21 detected). 0.2% of the 1,763 companies with over 50 employees run Pipedrive (4 detected). That is a 0.2% gap between the over 50 employees and under 10 employees bands.
81
Active firms
2026
5
Above £5M turnover
Trading firms
8
Median headcount
Filed accounts
204
Verified directors
Across this cohort
Top companies using Pipedrive in London
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsDevelops sales enablement and customer onboarding software. Provides digital sales room workspaces where sales teams share content, proposals, quotes and action plans with buyers, track engagement…
Serves B2B revenue teams, including BDR/SDR teams, account executives, customer success, account management, CROs and partnerships managers involved in sales, onboarding, account management and…
Financial Health
StrongStrong · Growing, Hiring · 78% CAGR over 2y
Location
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Computed from 5 filingsDevelops field service management software for commercial service businesses. Platform includes job scheduling and tracking, CRM, quoting and invoicing, asset and stock management, mobile apps for…
Sells to B2B field service and trades companies, especially commercial service providers in generator installation, HVAC, electrical, plumbing and building maintenance with office teams and field…
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
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Computed from 3 filingsDevelops Salesforce‑native professional services automation software providing project management, resource planning, services billing, revenue management and customer workspaces, helping services…
Serves B2B professional services organisations and teams, including implementation, consulting and managed services providers, particularly Salesforce users, partners and PS leaders.
Financial Health
StableStable · -92% CAGR over 2y
Location
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Develops and operates a SaaS business automation platform using AI agents to manage sales pipelines, customer communications, and marketing workflows, with tools for email responses, SMS and WhatsApp…
Serves small and medium-sized businesses and agencies managing sales, marketing, recruitment, customer support and client communications, including agencies running sub-accounts for their own clients.
Financial Health
N/AN/A
Location
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Computed from 4 filingsProvides business financing through a credit facility that enables companies to pay supplier invoices upfront and repay over 1–12 months. Platform includes invoice upload, supplier and international…
Serves growing businesses across 40+ industries, including underserved sectors such as construction, logistics and legal, with working-capital needs tied to suppliers, inventory, marketing and growth…
Financial Health
StableStable · -69% CAGR over 3y
Location
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Computed from 5 filingsAdvises businesses on office property acquisitions, sourcing flexible and leased workspace options, shortlisting premises, and negotiating terms. Provides property search and market advice to help…
Serves businesses across sectors seeking flexible or leased office space in central London, including growing fintech, technology recruitment, finance, media production and consumer brand companies.
Financial Health
StrongStrong · Growing, Hiring · 46% CAGR over 4y
Location
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Computed from 3 filingsProvides a venue finding service for event organisers, sourcing and recommending venues for meetings, conferences, parties, exhibitions and corporate events. Collects event requirements and matches…
Serves event organisers, corporate teams and private clients seeking London venues for conferences, meetings, parties, exhibitions, product launches, dining and seasonal events.
Financial Health
StrongStrong · Hiring · 18% CAGR over 2y
Location
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Computed from 5 filingsProvides B2B sales and marketing services for technology companies, including data‑driven campaign planning, lead generation, outsourced sales development, and marketing operations support such as…
Serves B2B technology companies, from startups to Fortune 500 brands, targeting sales, marketing and marketing operations teams running data-driven lead generation and campaign conversion programmes.
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
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Computed from 5 filingsProvides cloud software that automates revenue recognition, deferred and accrued revenue schedules, billing, and subscription management. Integrates with accounting and CRM systems to generate…
Serves finance teams at subscription-based organisations using Xero or QuickBooks, especially B2B SaaS and tech companies, charities and nonprofits, managed service providers, and PR or marketing…
Financial Health
HealthyHealthy · Hiring · 28% CAGR over 4y
Location
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Computed from 4 filingsDevelops a software platform for brands, banks and sports organisations to run loyalty and engagement programmes. Provides tools to issue and manage reward points, create gamified promotions, capture…
Targets B2B buyers at banks, financial institutions, sports teams, sponsors and consumer brands, especially marketing, loyalty and partnerships teams engaging cardholders, fans and customers.
Financial Health
StableStable · Hiring · 26% CAGR over 3y
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Computed from 5 filingsProvides hair restoration and hair loss treatments, including FUE hair transplant procedures for men and women, beard and eyebrow transplants, platelet‑rich plasma (PRP) injections, laser hair…
Serves private consumers seeking hair loss treatment, including men and women, Afro hair patients, and those seeking beard, eyebrow or corrective procedures, with clinics targeting patients in…
Financial Health
WeakWeak · -4% CAGR over 4y
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Computed from 3 filingsProvides software for compensation benchmarking and total rewards management. Platform offers real-time salary and benefits market data, benchmarking tools, pay band management, pay equity analysis,…
Sells to B2B technology companies, particularly compensation, total rewards, People and HR teams, and senior leaders responsible for pay decisions and workforce reward strategy.
Financial Health
WeakWeak · Hiring · 103% CAGR over 2y
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Computed from 2 filingsProvides cosmetic and general dental treatments including Invisalign orthodontics, composite bonding, porcelain veneers, teeth whitening, and dental implants, as well as hygiene services, root canal…
Serves private dental patients in London and Manchester seeking cosmetic, orthodontic or implant-led care, including adults with crooked, missing, chipped or discoloured teeth; also receives dentist…
Financial Health
WeakWeak · Hiring · 14% CAGR over 1y
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Computed from 5 filingsDevelops a digital analytics and customer engagement platform that collects and analyses first‑party data from mobile, web, desktop and IoT applications. Provides dashboards, reporting, automation…
Sells to B2B and enterprise teams building digital products, especially product managers and data analysts in automotive, education, finance, healthcare and telecom. Targets organisations needing…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides AI and technology consultancy services, designing and building AI‑driven digital products, data platforms and cloud infrastructure. Offers machine learning deployment, data engineering,…
Serves C-suite and senior leaders at regulated financial services organisations, including banks, insurers, capital markets firms and asset managers, plus founders and growth teams in finance-related…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
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Computed from 3 filingsProvides co-working workspace, business support and advisory services for climate technology startups and scaleups, including grant writing, R&D tax credit claims, design support, programmes and…
Serves climate startups and scaleups, climate tech founders and entrepreneurs, plus investors and ecosystem stakeholders seeking access to the UK climate tech community, with emphasis on London and…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides online payment processing and billing services for internet businesses, including credit card processing, subscription and recurring billing management, checkout tools, and consumer account…
Targets online merchants and internet businesses, especially ecommerce stores, subscription services, dating platforms, adult content and live cam operators
Financial Health
StrongStrong · 22% CAGR over 2y
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Computed from 5 filingsProvides digital transformation services through specialist agencies, including digital strategy and consultancy, UX and interface design, front‑end development, and data, CRM and automation…
Serves B2B clients including market-leading brands, insurers, investment and retail organisations, plus third-sector charities from grassroots groups to national institutions.
Financial Health
StableStable · Hiring · 32% CAGR over 4y
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Operates an online venue finding service that matches organisations with meeting rooms, conference venues and event spaces. Provides a searchable directory of verified venues and assists with booking…
Serves enterprise, public sector and NGO teams needing meeting, conference, event and accommodation options across the UK and worldwide, including corporate bookers, event organisers and contractor…
Financial Health
N/AN/A
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Computed from 4 filingsProvides online fundraising platforms and services for universities, schools and nonprofit organisations, including giving day campaign tools, crowdfunding systems, donor engagement and survey tools,…
Serves fundraising and advancement teams at universities, schools and nonprofit organisations, including regular giving, leadership giving and alumni/community engagement teams seeking to engage…
Financial Health
WeakWeak · -13% CAGR over 3y
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Computed from 3 filingsDevelops process orchestration software for B2B service organisations. The platform manages workflows, task assignment, SLA tracking and integrations, and includes AI features such as document…
Serves B2B service delivery organisations, including BPOs and shared services teams, plus operations, transformation and IT leaders in banking, insurance, healthcare, pharmaceuticals, legal…
Financial Health
DistressedDistressed · 0% CAGR over 1y
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Computed from 2 filingsProvides a software platform for creating and distributing shoppable digital marketing campaigns. Enables brands to build interactive product showcases and deploy them across social, advertising and…
Serves B2B consumer brands, their marketing teams and retail/ecommerce partners running social commerce, retail media and digital campaigns across major channels.
Financial Health
DistressedDistressed · -9% CAGR over 1y
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Computed from 5 filingsDevelops cloud-based software for estate agents covering property sales, lettings, management and office accounting. Also designs property agency websites and provides client portals for tracking…
Sells to estate agents, lettings agencies and property managers needing software, websites and client portals, including single-office agencies and multi-branch property businesses.
Financial Health
WeakWeak · -5% CAGR over 4y
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Computed from 5 filingsDevelops manufacturing management software that automates quoting, cost estimation and production planning. Platform includes AI-assisted analysis of CAD and 2D drawings, job tracking, scheduling,…
Sells to B2B low-volume, high-mix manufacturers, including CNC machining job shops, additive manufacturers, contract manufacturers, prototyping teams and enterprise OEMs in aerospace, automotive,…
Financial Health
StableStable · Hiring · 37% CAGR over 4y
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Computed from 5 filingsProvides AI-powered platform and analyst-led services for global due diligence and third‑party risk assessment. Combines automated screening, intelligence gathering and investigation workflows to…
Serves compliance, risk, legal and investigations teams at global enterprises and risk consultancies managing complex third-party risk across jurisdictions and regulated industries.
Financial Health
StableStable · Hiring · 44% CAGR over 4y
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Computed from 3 filingsProvides human data annotation and dataset services for artificial intelligence and large language models, including multilingual transcription, linguistic annotation, multimodal data linking,…
Serves enterprise AI builders and technology teams developing LLMs, conversational AI, computer vision and search, including clients in retail, healthcare, robotics and fraud detection.
Financial Health
StableStable · -47% CAGR over 2y
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Computed from 2 filingsProvides lead generation and new business development services for digital, creative, design, communications and live experience agencies. Conducts targeted outreach to brands, secures sales…
Serves B2B creative, digital, design, communications, advertising and live experience agencies, selling to agency owners, managing directors and new business teams that want to reach senior…
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 1y
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Computed from 4 filingsProvides digital marketing and technology services for sports organisations, including fan data strategy, content production, digital platform and app development, ticketing and CRM integration, and…
Serves B2B sports organisations, including clubs, leagues, tournaments, governing bodies and rights holders, plus commercial teams seeking to grow fan audiences, partner value and digital revenues.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
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Computed from 3 filingsProvides mystery shopping and customer experience research services for businesses. Recruits and manages mystery shoppers to assess in‑store, online and service interactions, delivering audits,…
Serves B2B and public-sector clients seeking customer experience insight, including retail, leisure, hospitality, health and wellbeing, housing, healthcare, automotive, transport, franchise, council,…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 52% CAGR over 2y
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Computed from 5 filingsProvides IT consulting and managed technology services including digital transformation, data analytics, digital asset management, and IT infrastructure modernisation. Delivers cybersecurity services…
Serves businesses and organisations needing support with IT modernisation, cybersecurity, managed services and data analytics, across various industries and typically engaging technology…
Financial Health
StrongStrong · Growing, Hiring · 53% CAGR over 5y
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Computed from 5 filingsProvides web and mobile app development and bespoke digital product development services. Offers e‑commerce builds, CRM and API integration, AI development, technology audits, and ongoing hosting,…
Serves organisations needing digital product development, especially third-sector bodies, insurers and membership organisations. Targets business and nonprofit teams commissioning websites, mobile…
Financial Health
StableStable · -4% CAGR over 4y
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Computed from 5 filingsProvides cloud-based telecommunications and connectivity services for businesses, including VoIP phone systems, Microsoft Teams telephony integration, broadband and leased line internet, business…
Serves businesses needing telecoms and connectivity support, including office-based, mobile and remote teams, contact centres, and organisations managing connected devices or IoT deployments.
Financial Health
HealthyHealthy · Hiring · 50% CAGR over 4y
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Computed from 3 filingsProvides short‑term rental of IT and event technology equipment including iPads, laptops, tablets, smartphones, printers, POS systems, AV displays and Wi‑Fi networks. Also offers event software,…
Serves businesses, event organisers, education providers and corporate teams needing temporary IT, AV, Wi‑Fi, POS and registration technology for events, conferences and projects globally.
Financial Health
HealthyHealthy · Hiring · 20% CAGR over 2y
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Computed from 3 filingsProvides digital asset custody and infrastructure services for institutional investors, including secure storage of cryptoassets, staking, and connectivity to trading, borrowing and lending partners,…
Serves institutional investors, asset managers and financial institutions seeking regulated access to digital asset markets, including trading, lending, borrowing and staking workflows.
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 2y
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Computed from 3 filingsProvides audience data and data enrichment services for digital advertising and analytics. Processes data from billions of devices to build audience segments, enable targeted and cookieless…
Serves B2B customers including marketers, advertising agencies, publishers, adtech platforms, data partners and data science teams running digital campaigns or building audience data products across…
Financial Health
StableStable · 0% CAGR over 2y
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Computed from 5 filingsDevelops online psychometric and skills assessment software used by employers to evaluate job candidates and employees. Platform provides cognitive, personality and job‑specific tests, behavioural…
Serves businesses and organisations, particularly HR, talent acquisition and people teams, needing candidate assessment and employee development insights for recruitment, workforce performance,…
Financial Health
WeakWeak · -3% CAGR over 4y
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Computed from 5 filingsDevelops logistics software and operates a network platform that converts retail and commercial spaces into parcel pickup, drop‑off and micro‑fulfilment hubs. Provides carrier‑agnostic tools for…
Serves B2B logistics and retail organisations, including international postal carriers, parcel couriers, on-demand delivery operators, and retailers with or without physical store networks.
Financial Health
DistressedDistressed · -72% CAGR over 4y
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Computed from 3 filingsDevelops cloud-based business management software for flooring and carpet retailers. Provides tools for order processing, CRM, stock control, invoicing, staff scheduling, delivery and fitting…
Sells to carpet shops, flooring retailers and related furniture or tiling retailers, including businesses with retail, wholesale or mixed sales models.
Financial Health
DistressedDistressed · -11% CAGR over 2y
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Computed from 3 filingsProvides regulatory hosting and compliance consultancy for financial services firms, including appointed representative services and secondment arrangements for managing alternative investment funds…
Serves small and medium financial services firms operating in the UK, especially asset managers, alternative investment fund managers and firms seeking Appointed Representative status for regulated…
Financial Health
DistressedDistressed · -86% CAGR over 2y
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Computed from 5 filingsDevelops smart personal protective equipment including connected ear defenders and sensors that monitor noise, dust, vibration, and air quality exposure. Provides industrial hygiene tools and a…
Serves B2B industrial employers and health, safety and industrial hygiene teams in workplaces where staff face noise, dust, air quality or vibration exposure, including organisations managing PPE and…
Financial Health
WeakWeak · -20% CAGR over 4y
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Computed from 3 filingsProvides risk management software and data for digital asset markets, including credit ratings, default probability models, and monitoring tools for exchanges, custodians and counterparties, with…
Serves B2B institutional risk teams in digital assets, including crypto trading firms, insurers, banks and other financial firms assessing exposure to exchanges, custodians and counterparties.
Financial Health
StableStable · Hiring · 29% CAGR over 2y
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Computed from 5 filingsProvides governance, risk and compliance advisory services for technology and financial firms, including ISO 27001 and SOC assurance preparation, GDPR privacy assessments, cybersecurity testing, risk…
Serves B2B technology and regulated financial organisations, including SaaS/PaaS providers, fintechs, finance and investment firms, insurers, IaaS providers and managed service businesses.
Financial Health
HealthyHealthy · -24% CAGR over 4y
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Computed from 4 filingsProvides a cloud platform for building and deploying AI applications, offering APIs for large language, image, audio and video models, model context protocol services, and access to scalable GPU…
Serves developers, AI product teams and enterprises building AI applications, with stated use cases in fintech and digital finance teams handling documents, debt collection and social listening.
Financial Health
DistressedDistressed · -71% CAGR over 3y
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Computed from 5 filingsProvides software product security consulting, training and assessments for development teams. Services include secure software delivery coaching, security capability programmes, penetration testing,…
Serves B2B software delivery organisations across sectors, including regulated businesses, targeting software engineering teams, product managers, site reliability engineers and technology leadership.
Financial Health
WeakWeak
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Computed from 4 filingsProvides consulting and implementation services for HR and finance digital transformation. Advises, deploys and optimises cloud enterprise systems such as Workday, ServiceNow, Oracle, Dayforce and…
Serves businesses and organisations undertaking HR and finance cloud transformation, particularly HRIT and finance teams using Workday, ServiceNow, Oracle, Dayforce or SAP.
Financial Health
StrongStrong · Hiring · 67% CAGR over 3y
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Computed from 5 filingsProvides digital marketing consultancy focused on paid media and search engine optimisation. Plans and manages online advertising campaigns, technical marketing guidance and performance reporting to…
Serves lead-generation businesses and nonprofit organisations, especially charities, working with marketing leaders responsible for customer acquisition, online enquiries, fundraising and donor…
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
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Computed from 5 filingsDesigns and supplies modular mobile structures used for events, retail spaces and temporary architectural installations. Offers systems for rent, lease or purchase, and supports deployment,…
Serves B2B clients in events, retail, architecture, hospitality and interiors, including brand teams, designers and project owners; also targets operators, ambassadors and installation crews for a…
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StrongStrong · Growing · 0% CAGR over 4y
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Computed from 5 filingsProvides outsourced regulatory reporting services for asset managers and investment funds. Collects and validates fund data, prepares and files reports required by financial regulators such as the…
Serves asset managers and investment funds, from large multi-desk managers to smaller funds with key-person risk, including private debt funds under UK, European, North American and Asian regulators.
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
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Computed from 5 filingsProvides independent technology advisory and consulting services including IT strategy development, telecommunications and unified communications procurement, tender management, vendor and contract…
Serves not-for-profits, social enterprises, government and other purpose-driven organisations, working with business and technology leaders responsible for technology, telecommunications, procurement…
Financial Health
StrongStrong
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Computed from 5 filingsProvides community consultation and stakeholder engagement services for property development and infrastructure projects. Organises public exhibitions, workshops and consultations, operates an online…
Serves developers, housebuilders, local authorities, energy companies and infrastructure firms seeking community and councillor engagement around planning applications and committee approvals.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
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Key facts
About 6% of the trading cohort reports turnover above £5M (5 of 81 firms) — the rest sits below that revenue band.
8% of the cohort was incorporated since 2022 (7 firms), so a sizeable share is in its first few filing cycles.
The London cohort leans towards digital-service sellers: SaaS accounts for 28.4% (23), AI & Machine Learning for 18.5% (15), and Startup for 14.8% (12).
Sales-pipeline adoption often sits inside measured acquisition funnels, with 64.2% (52) also running tag-management tooling and 58.0% (47) also running web-analytics tooling.
Website content and search workflows are visible, with 49.4% (40) running an open-source content management system and 33.3% (27) running search-optimisation tooling.
Visitor trust and performance layers are also common: 46.9% (38) run web performance/security infrastructure and 23.5% (19) use bot-checking on public forms.
Financial-risk screening would split this market, with 24.7% (20) in the highest financial-health band, 21.0% (17) classed as weak, and 12.3% (10) classed as distressed.
What else do Pipedrive users run?
Share of the 81 Pipedrive-running UK companies where each technology was also detected. As of June 2026.
Who runs Pipedrive in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£590K
Median UK turnover
6.2%
Above £5M turnover
7
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 127 companies, alongside financials and websites, in one Excel + CSV file.
How Pipedrive usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Pipedrive is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Pipedrive elsewhere
Frequently asked questions
How many companies in London use Pipedrive?
How is Pipedrive usage detected?
What kinds of companies use Pipedrive in London?
What do Pipedrive users in London also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 127 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.