Companies Using Site Kit in Glasgow: 120 Active Firms (2026)
Companies using website analytics tooling in Glasgow run public websites with measurement and search visibility tags across the metropolitan area.
Adoption of Site Kit usually points to a website where marketing, search and performance reporting sit close to the content-management workflow rather than in a separate analytics engineering stack. The main buying centres are owner-managed marketing teams, outsourced web agencies and operations managers in service businesses that depend on enquiries, bookings, quote requests or local search visibility. Engagements tend to be modest: configuration, consent handling, dashboard access and periodic reporting rather than enterprise analytics programmes. For Glasgow users, the pattern fits commercial organisations with public-facing sites, enough digital activity to care about attribution, and either an in-house marketer or a retained agency keeping measurement, search visibility and form tracking in order.
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Across Glasgow, 120 active companies are running Site Kit on public websites, giving a compact adoption base rather than a broad regional software market. Reported employment across the cohort totals 2,458 people, which makes the group more than a set of sole traders despite the local-services skew. The users tend to look like trading businesses with websites doing practical work: enquiry generation, job applications, project portfolios, patient or client information, and quote capture. That matters for interpreting the cohort: the technology is less a marker of deep analytics maturity than of routine web governance among companies that need visibility in local and regional search.
Companies running Site Kit are usually not regulated because of the tag itself; obligations come from what they collect and how they use it. Analytics, search visibility and form-measurement tags can touch consent, retention, processor contracts and access controls, especially where websites handle appointment requests, quote forms or recruitment enquiries. Procurement is often agency-led, so ownership of tag configuration may sit outside the finance or compliance teams that approve supplier terms. That creates a familiar market-structure issue: smaller firms can have live measurement, but relatively little internal documentation of who can read reports, edit tags or connect extra tracking services.
Adoption appears likely to remain tied to the content-management layer rather than move into standalone analytics programmes for most users. Migration pressure tends to come from cookie-consent changes, search reporting needs and agency handovers, not from board-level analytics strategy. The Glasgow cohort’s skew towards local services and project-based firms suggests limited appetite for heavier tooling unless websites become a clearer source of qualified enquiries. Consolidation in marketing stacks may also pull some users towards bundled reporting, while cost-conscious firms keep lighter measurement where it is good enough for search, forms and campaign review.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Site Kit rises with company size across the trading companies in this cohort. 0.3% of the 27,448 companies with under 10 employees run Site Kit (76 detected). 2.4% of the 1,477 companies with 10–50 employees run Site Kit (35 detected). 4.8% of the 188 companies with over 50 employees run Site Kit (9 detected). That is a 4.5% gap between the over 50 employees and under 10 employees bands.
120
Active firms
2026
8
Above £5M turnover
Trading firms
7
Median headcount
Filed accounts
284
Verified directors
Across this cohort
Top companies using Site Kit in Glasgow
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsProvides doorstep delivery of milk and dairy products in reusable glass bottles, along with eggs, bakery items, juice and other groceries, supplying homes, offices and schools through scheduled…
Serves households, offices and other businesses, plus schools, seeking regular milk and fresh produce delivery across Ayrshire, Glasgow, Inverness and Edinburgh.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 55% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsOwns and manages commercial property, letting office spaces, industrial units, workshops and studio spaces to businesses on flexible leases. Provides property management and tenant support for a…
Serves businesses of all sizes seeking rented office, workshop, industrial or studio space, primarily across Glasgow, with properties also in Edinburgh and Stirlingshire.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 3y
Location
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Computed from 4 filingsDesigns and supplies branded merchandise and promotional products for businesses, including point‑of‑sale displays, branded workwear and corporate gifts. Provides product sourcing, production,…
Serves B2B brands and businesses, particularly marketing, brand, HR and procurement teams needing branded merchandise, point of sale, workwear, corporate gifting and customer-facing ecommerce…
Financial Health
HealthyHealthy · -12% CAGR over 3y
Location
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Computed from 3 filingsDevelops and sells new-build residential properties, including apartments and houses, through planned housing developments. Plans and constructs homes and markets properties within developments, with…
Sells to private homebuyers and renters seeking new-build apartments and houses in west central Scotland, including Glasgow, Dunbartonshire, Lanarkshire and Renfrewshire, from two-bedroom flats to…
Financial Health
StableStable · Hiring · 13% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides private healthcare services including medical consultations, repeat prescriptions, diagnostic screening and imaging, mental health support, and injury assessment. Treats chronic and complex…
Serves private healthcare patients in Glasgow and beyond, including people seeking consultations, repeat prescriptions, scans, mental health support, chronic condition care, minor injury assessment,…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 2y
Location
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Computed from 5 filingsProvides website design and development, e‑commerce and CMS builds, digital marketing services including SEO, paid search and social media, plus graphic design, branding, and digital and large‑format…
Serves small and mid-sized businesses in Glasgow, including retailers, professional services and hospitality firms, plus consumers ordering wedding and event print products.
Financial Health
WeakWeak · Hiring · 9% CAGR over 4y
Location
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Computed from 3 filingsDevelops and builds residential property including housing developments and apartment schemes. Designs and constructs new homes for sale, manages development projects, and acquires land for future…
Sells to private homebuyers in Scotland seeking new-build homes and apartments, including buyers interested in energy-efficient houses, rural developments, and luxury city apartments.
Financial Health
StrongStrong
Location
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Computed from 3 filingsProvides out-of-hours emergency veterinary care for pets, including consultations, hospitalisation and treatment during nights, weekends and holidays. Offers diagnostic services such as X‑ray,…
Sells to pet owners needing out-of-hours or emergency care for cats, dogs and other small pets, and to veterinary practices seeking overnight, weekend or holiday case transfer and hospitalisation…
Financial Health
StrongStrong · Growing, Hiring · 50% CAGR over 2y
Location
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Computed from 3 filingsSupplies new, OE and remanufactured turbochargers and diesel particulate filters (DPFs) to automotive trade customers. Provides turbo and DPF repair, remanufacturing, exchange unit services, product…
Sells trade-only to UK automotive businesses, including independent garages, motor factors and vehicle repair workshops that buy parts and support on behalf of motorists and fleet customers.
Financial Health
StrongStrong · Growing, Hiring · 76% CAGR over 2y
Location
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Computed from 4 filingsProvides legal services for businesses and individuals, including corporate and commercial law, commercial property, employment and benefits, dispute resolution, corporate recovery, residential…
Serves a mix of B2B and B2C clients in Scotland: entrepreneurs, owner-managers, family businesses, companies and private individuals needing corporate or personal legal advice.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 3y
Location
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Computed from 3 filingsSupplies packaging materials and solutions for businesses, including cardboard boxes, tapes, pallet wrap, polythene, protective packaging, labels, pallets, and packing machinery. Also provides…
Serves businesses across Scotland and the UK, including food and drink producers, FMCG brands, ecommerce retailers, manufacturers and retail companies needing everyday, sustainable or luxury…
Financial Health
HealthyHealthy · Growing · 4% CAGR over 2y
Location
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Computed from 5 filingsProvides recruitment and staffing services for engineering and technical roles, placing contract and permanent candidates in sectors including aviation, construction, energy, water and utilities,…
Serves employers hiring technical and engineering talent in aviation, construction, water and utilities, science, pharmaceuticals and energy, alongside engineering and technical jobseekers.
Financial Health
StableStable · -69% CAGR over 4y
Location
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Computed from 3 filingsProvides legal services focused on personal injury claims, representing clients in cases involving road traffic accidents, workplace accidents, medical negligence, cycling incidents, dog bites, and…
Serves individuals across Scotland with personal injury claims, including people affected by road traffic, workplace, motorbike, cycling, public-place, dog bite and medical negligence incidents.
Financial Health
StableStable · -3% CAGR over 2y
Location
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Computed from 3 filingsProvides cybersecurity software that uses deception techniques such as decoys and honeypots to detect attackers inside networks. Offers SaaS tools for threat intelligence, IP reputation monitoring,…
Serves B2B cybersecurity buyers, including security operations teams and IT leaders in finance, higher education and manufacturing, plus managed security providers and organisations with complex…
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 2y
Location
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Develops residential property projects including houses and apartments. Designs, builds and sells new‑build and refurbished homes, and manages housing developments and land opportunities for future…
Sells to private homebuyers seeking new-build and refurbished houses, apartments and duplexes in Scotland, including buyers of energy-efficient rural homes and luxury city apartments.
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides media planning and media buying services for advertising campaigns. Develops media strategies and manages the placement of advertising across channels for businesses targeting local,…
Serves businesses and organisations of all sizes that buy media advertising, including local clients and brands running national or international campaigns across varied sectors.
Financial Health
StableStable · -70% CAGR over 4y
Location
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Provides consultancy services for renewable energy and energy infrastructure projects, including onshore and offshore wind, solar and battery storage. Advises on site identification, feasibility,…
Serves B2B clients developing and financing large-scale renewable energy and infrastructure projects, including onshore and offshore wind, solar, battery storage, pumped storage hydro, grid and data…
Financial Health
N/AN/A
Location
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Computed from 5 filingsDesigns and manufactures antennas, RF cable assemblies, connectors and signal testing equipment for wireless communication systems including cellular, GPS, Wi‑Fi and IoT networks, and provides…
Serves B2B customers of all sizes across technology and industrial sectors, including firms developing water monitoring, public transport, car parking, satellite location and mobile network systems.
Financial Health
StableStable · -61% CAGR over 5y
Location
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Computed from 5 filingsSupplies social care and healthcare staff to care providers, including support workers and care assistants. Provides temporary, on-call and permanent staffing for shifts ranging from short visits to…
Serves care homes, social care providers, healthcare organisations and individuals in Greater Glasgow needing temporary, on-call or permanent care staff and 24/7 support.
Financial Health
StrongStrong · Growing, Hiring · 25% CAGR over 4y
Location
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Computed from 5 filingsProvides market development, distribution, and regulatory support for consumer healthcare products. Acts as a UK sales and marketing partner for healthcare brands, managing retail distribution, key…
Serves B2B healthcare markets: pharmaceutical distributors and healthcare partners seeking consumer health products internationally, plus consumer healthcare brands needing UK retail, regulatory,…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsProvides recruitment and resourcing services for technology and digital roles, connecting employers with candidates in areas such as software development, cloud infrastructure, data, project…
Serves tech professionals seeking IT, digital and project management roles, alongside employers, HR and hiring managers looking to hire permanent or contract technology talent across the UK.
Financial Health
StableStable · -72% CAGR over 4y
Location
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Computed from 5 filingsProvides training programmes for construction supervisors, site managers and leaders, including modern apprenticeships, vocational qualifications, and leadership courses. Delivers face‑to‑face and…
Serves construction employers and professionals, including supervisors, site managers and leaders, seeking funded apprenticeships, VQs, CSCS card routes, and leadership development across Scotland…
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides intellectual property legal services including patent and trade mark filing and prosecution, design and copyright protection, IP portfolio management, commercialisation advice, and…
Serves businesses, innovators and brand owners needing intellectual property support, including clients in advanced materials, automotive, construction, energy, fashion, FMCG, and food and drink…
Financial Health
StrongStrong · -15% CAGR over 2y
Location
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Develops and delivers urban regeneration and real estate projects, including retail, leisure, residential and hospitality developments. Partners with councils, landowners and investors on town centre…
Serves B2B and public-sector clients, particularly councils, landowners and partner organisations seeking town and city regeneration, mixed-use development, and asset repurposing across retail,…
Financial Health
N/AN/A
Location
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Computed from 3 filingsProvides property refurbishment, interior fit-out and design services for residential, commercial and public sector buildings, including insurance reinstatement after fire or flood, FF&E sourcing and…
Serves public and private sector property owners and occupiers across the UK, including major insurers, commercial offices, retail and hospitality venues, luxury homeowners, government, education,…
Financial Health
StableStable · -3% CAGR over 2y
Location
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Provides construction and civil engineering services including building projects, road and infrastructure works, surfacing, drainage installation, and small works. Delivers projects for sectors such…
Sells to business and public-sector clients needing construction and civil engineering work, particularly in healthcare, industrial, leisure, petrochemical, power and energy, renewables, retail,…
Financial Health
N/AN/A
Location
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Computed from 3 filingsProvides legal and estate agency services including residential and commercial conveyancing, property sales and purchases, transfer of title, wills, powers of attorney, executry and estate…
Serves private individuals, families, home buyers and sellers in Glasgow, including clients eligible for Scottish legal aid, plus some commercial property clients.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsDesigns and manufactures bathroom furniture and fittings, including fitted and modular cabinets, vanity units, sanitaryware, brassware, baths, shower screens and tiles. Supplies bathroom product…
Serves UK homeowners planning bathroom renovations through showrooms and installers, plus trade customers including retailers, installers, contracts clients and property developers.
Financial Health
StableStable
Location
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Computed from 5 filingsDesigns and builds modular exhibition stands for trade shows and events. Provides display systems, signage, large-format and fabric graphics printing, and branded interior displays, including…
Sells to UK businesses and organisations exhibiting at trade shows and events, including marketing teams and exhibitors needing exhibition stands, branded displays, signage and print. Serves a range…
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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Computed from 4 filingsDevelops, constructs and operates renewable energy projects, including onshore wind farms, ground-mounted solar farms, battery energy storage systems and Power‑to‑X facilities producing green…
Targets UK landowners and renewable-energy project partners, including agricultural landowners considering long-term land leases or sales for solar, wind, battery and Power-to-X sites.
Financial Health
StrongStrong · Hiring · 57% CAGR over 4y
Location
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Computed from 5 filingsDevelops custom software, APIs, and web and mobile applications. Provides systems integration, telematics integration, and product development services, and offers technical training and mentoring…
Serves B2B customers from startups to enterprises, especially in transportation, logistics, manufacturing and telematics, including fleet operators, insurers, OEMs and organisations with internal…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 3 filingsInstalls and replaces domestic boilers and heating systems, providing system cleansing, breakdown assistance and maintenance. Also supplies electrical heating, heat pumps, solar panels, battery…
Serves homeowners and domestic property owners in Glasgow and Scotland’s central belt seeking boiler, heating and renewable energy upgrades, with consumer finance options for individual households.
Financial Health
HealthyHealthy · Profitable · -4% CAGR over 2y
Location
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Computed from 4 filingsProvides independent financial planning and wealth management services, including investment portfolio advice, pension and retirement planning, estate and inheritance planning, and financial planning…
Serves private clients, families, business owners and trustees with retirement, inheritance, succession, investment and business financial planning needs.
Financial Health
HealthyHealthy · -5% CAGR over 3y
Location
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Computed from 3 filingsProvides accredited microbiology laboratory testing for regulated industries, including environmental monitoring incubation and enumeration, MALDI‑TOF microbial identification, bioburden and water…
Serves UK businesses in regulated industries where contamination control is critical, particularly organisations needing accredited microbiology support and companies without in-house microbiology…
Financial Health
StrongStrong · Hiring · 15% CAGR over 2y
Location
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Computed from 3 filingsSupplies, fabricates and installs stone worktops and surfaces including quartz, granite, marble and porcelain. Provides templating, cutting and fitting for kitchen and bathroom worktops, as well as…
Serves homeowners renovating kitchens and bathrooms, kitchen builders/trades, and commercial project clients in Glasgow and across Scotland seeking quartz, granite, marble or porcelain work surfaces.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 2y
Location
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Computed from 5 filingsProvides ship and port agency services for shipowners and charterers, supporting vessel calls and cargo operations. Also offers stevedoring, hub agency, lay‑up services, customs clearance, short‑sea…
Serves B2B maritime customers, including shipowners and charterers across the UK in tanker, dry bulk, container, offshore support, cruise, military and ferry trades.
Financial Health
StableStable · -7% CAGR over 4y
Location
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Computed from 5 filingsProvides road sweeper hire and exterior cleaning services, including road and construction site sweeping, debris removal, gully emptying and drain cleaning, and high‑pressure washing. Also offers…
Serves construction firms, industrial estates, local authorities, highways operators, retail parks, ports, harbours and event sites across Scotland needing road sweeping, gully emptying, pressure…
Financial Health
StrongStrong
Location
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Computed from 3 filingsProvides AI, data and cloud consulting for energy companies. Designs and builds data platforms, forecasting and optimisation systems for energy assets and electricity trading, and offers AI strategy,…
Serves energy-sector organisations, including renewable asset owners/operators, energy storage firms, electricity traders, home energy management providers, EV fleet operators, and grid/system bodies.
Financial Health
StableStable · Hiring · 191% CAGR over 2y
Location
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Computed from 5 filingsProvides recycling, repair, refurbishment and remanufacturing of electrical and electronic equipment, including WEEE treatment and disposal services. Helps businesses manage redundant technology by…
Serves businesses with redundant commercial electrical and electronic assets, including organisations seeking compliant end-of-life disposal, asset refurbishment, and sustainable resource-management…
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
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Computed from 4 filingsDesigns and installs bespoke kitchens, bedrooms, bathrooms and interior cabinetry for residential properties. Provides custom design, project management and fitting services, guiding projects from…
Serves homeowners across Scotland, particularly domestic customers in Glasgow and Ayrshire, and also accepts business or contract enquiries for interior projects.
Financial Health
StableStable
Location
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Computed from 5 filingsProvides pest control and pest prevention services for domestic and commercial properties, treating infestations such as rats, mice, insects and bed bugs. Also installs bird control systems including…
Serves homeowners and commercial clients across the UK, including business owners and organisations needing domestic, commercial, and bird-related pest services.
Financial Health
StrongStrong · Hiring · 30% CAGR over 5y
Location
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Computed from 4 filingsProvides investment, development and operational management for residential living developments, including purpose-built accommodation. Works with investors to plan projects, manage development from…
Serves property investors and people living in managed residential communities, especially student accommodation, with locations highlighted in Liverpool, Nottingham
Financial Health
WeakWeak · Hiring · 21% CAGR over 3y
Location
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Computed from 5 filingsDevelops and builds residential property developments, including apartments, bungalows and detached houses. Designs, constructs and sells new‑build homes to buyers, with show homes, sales support and…
Sells to private homebuyers seeking new-build apartments, bungalows and detached homes in Scotland, particularly Glasgow and nearby towns such as Paisley, Milngavie and West Kilbride.
Financial Health
StableStable · -62% CAGR over 4y
Location
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Computed from 5 filingsProvides commercial cleaning services for offices, retail premises, restaurants and other workplaces. Services include daily office cleaning, window and carpet cleaning, janitorial services, graffiti…
Serves commercial clients across Glasgow, Edinburgh, Central and Southern Scotland, including offices, retailers, bars, restaurants, cafés, clubs, property management firms and construction companies…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 3 filingsOperates a SEAT car dealership selling new SEAT models and approved used vehicles. Provides vehicle servicing and repairs, bodyshop work, parts and accessories, service plans, Motability adaptations,…
Serves private car buyers, SEAT owners, Motability customers and businesses of all sizes seeking company cars, covering both consumer and business vehicle customers.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 2y
Location
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Computed from 3 filingsSupplies and installs uPVC double and triple glazed windows, composite and uPVC doors, replacement conservatories, and roofline products including soffits, fascias and guttering for residential…
Serves homeowners in Scotland, especially across Central Scotland and major cities, including owners of terraces, cottages and detached houses seeking home glazing, door, conservatory and roofline…
Financial Health
HealthyHealthy · -4% CAGR over 2y
Location
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232 more companies and their verified directors are in the file
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Key facts
About 6% of the trading cohort reports turnover above £5M (8 of 120 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (9 firms), so a sizeable share is in its first few filing cycles.
The stack is usually broader than one analytics install: 81.7% (98) also run a web analytics tag and 27.5% (33) also run a tag manager.
Search visibility tooling is common in the Glasgow cohort, with 46.7% (56) also running an SEO plug-in.
Field services and trades account for 31.7% (38) of detected users, while construction accounts for 22.5% (27).
Risk screening is mixed: 27.5% (33) sit in the highest financial-health band, while 7.5% (9) sit in the lowest and 6.7% (8) have insufficient history.
The cohort has 284 verified directors, giving researchers named routes into firms already investing in measurable public websites.
What else do Site Kit users run?
Share of the 120 Site Kit-running UK companies where each technology was also detected. As of June 2026.
Who runs Site Kit in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£521.7K
Median UK turnover
6.7%
Above £5M turnover
9
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 278 companies, alongside financials and websites, in one Excel + CSV file.
How Site Kit usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Site Kit is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Site Kit elsewhere
Frequently asked questions
How many companies in Glasgow use Site Kit?
How is Site Kit usage detected?
What kinds of companies use Site Kit in Glasgow?
What do Site Kit users in Glasgow also run?
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