Companies Using Statcounter in London: 89 Active Firms (2026)
London companies running website analytics measure visitor behaviour and conversion signals across public sites in the capital.
Statcounter typically sits in the marketing-operations layer rather than as a board-level systems choice. Running it points to a company that wants direct visibility of web traffic, referrers and conversion paths without a full enterprise analytics programme. The buying centre is usually the website owner, digital marketer, founder-operator or agency partner, with finance involved only where attribution supports paid acquisition or ecommerce. For London users, adoption tends to signal a lean commercial team, a public site that matters to sales, and a preference for practical site instrumentation over heavier customer-data architecture.
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London has 89 actively trading companies running Statcounter, making this a niche adoption picture rather than a broad city-wide software estate. Reported headcount among these users totals 646, consistent with a cohort of small web-led operators rather than large corporate buyers. Sector tags lean towards field services and trades, accounting and audit, construction, marketing agencies and SaaS, all cases where inbound leads, local search and quote requests can make website performance visible to management. Co-use with content-management, general analytics, tag-management, anti-spam and network-protection tools suggests pragmatic web-admin stacks rather than standalone measurement projects.
Visitor analytics sits close to consent, cookie-notice and privacy-policy work, so governance depends on what is collected, how long identifiers are kept and whether the tag is combined with advertising or form-capture workflows. Procurement is usually lighter for brochureware and lead-generation sites, where the website owner or agency can implement the script directly. Scrutiny rises when analytics feeds remarketing, account areas, checkout journeys or customer-support portals, because marketing teams then need clearer records of consent settings, retention choices and access rights.
Adoption appears likely to remain selective. Smaller operators tend to value analytics that can be read without specialist analysts, especially where web enquiries are the main route to revenue. Larger or more mature marketing teams may fold measurement into wider attribution, advertising and content-management workflows, reducing the role of narrower tags. Pressure also comes from privacy controls, browser changes and the need to keep tag estates manageable. The likely pattern is gradual rationalisation: some firms keep the tool for simple visibility, while others consolidate around fewer measurement layers.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Statcounter rises with company size across the trading companies in this cohort. 0% of the 532,485 companies with under 10 employees run Statcounter (67 detected). 0.1% of the 15,364 companies with 10–50 employees run Statcounter (21 detected). 0.2% of the 1,763 companies with over 50 employees run Statcounter (3 detected). That is a 0.2% gap between the over 50 employees and under 10 employees bands.
89
Active firms
2026
3
Above £5M turnover
Trading firms
5
Median headcount
Filed accounts
183
Verified directors
Across this cohort
Top companies using Statcounter in London
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsProvides B2B lead generation and demand generation services using AI‑driven data analysis, predictive personalisation and account‑based digital advertising. Combines proprietary technology with…
Serves B2B sales and marketing teams, particularly large technology companies, seeking support with lead generation, demand generation and account-based customer acquisition.
Financial Health
StrongStrong · Hiring · 17% CAGR over 3y
Location
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Computed from 3 filingsProvides audience data and data enrichment services for digital advertising and analytics. Processes data from billions of devices to build audience segments, enable targeted and cookieless…
Serves B2B customers including marketers, advertising agencies, publishers, adtech platforms, data partners and data science teams running digital campaigns or building audience data products across…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides a SaaS contextual advertising platform that uses AI to analyse webpage content and match adverts with relevant articles across a network of publishers. Offers campaign management, brand…
Serves B2B advertisers, brands and marketing teams seeking contextual, cookie-free digital advertising across premium publisher networks, with reporting and brand-safety controls.
Financial Health
WeakWeak · -11% CAGR over 4y
Location
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Computed from 4 filingsProvides online accounting and tax services for small businesses, contractors and freelancers, including bookkeeping, payroll, VAT returns, self‑assessment, year‑end accounts, tax planning, company…
Serves UK small businesses, startups, contractors, freelancers, landlords, sole traders and construction firms, alongside business owners and private clients.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsDevelops digital marketing analytics and PPC management software. Platform aggregates data from advertising channels, automates reporting, tracks SEO performance, and provides lead intelligence tools…
Serves B2B customers, mainly digital marketing and PPC agencies, plus ecommerce and other businesses with sales and marketing teams managing paid search, SEO, social advertising, reporting and lead…
Financial Health
HealthyHealthy · Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsDevelops content management and publishing software for information and reference publishers, enabling editorial teams to create, manage and update structured content and deliver it to web, print,…
Serves B2B information and reference publishers, professional information providers, and organisations running content-heavy portals, including editorial, marketing and site management teams.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 4 filingsProvides online accounting and tax advisory services including bookkeeping, payroll, VAT returns, self‑assessment, year‑end accounts, company formation, and corporate advisory. Supports freelancers,…
Serves UK small businesses, start-ups, contractors, freelancers, landlords, sole traders and construction industry clients, as well as business owners and private clients with complex tax affairs.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsProvides online accounting and tax services for freelancers, contractors and small businesses, including bookkeeping, payroll, VAT returns, self‑assessment, year‑end accounts, tax planning and…
Serves UK small businesses, startups, contractors, freelancers, landlords, sole traders and construction firms, plus business owners and private clients needing tax or corporate advisory support.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsProvides digital media planning and advertising services including paid search, paid social, programmatic display, connected TV and digital out-of-home campaigns, along with SEO, conversion rate…
Serves marketing teams at consumer-facing brands and growth-focused businesses seeking an independent media agency for campaigns across search, social, programmatic, DOOH and CTV.
Financial Health
StrongStrong · Hiring · 525% CAGR over 4y
Location
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Computed from 4 filingsProvides web design and web development services, including UX/UI design, website platforms, digital strategy, SEO, analytics and ongoing technical support. Works with organisations to build and…
Serves businesses, public sector bodies and education organisations seeking digital transformation support, including enterprises, regulators, combined authorities and school groups.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 3y
Location
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Computed from 4 filingsProvides marketing and consulting services for Amazon and other online marketplaces, including media planning and advertising management, product listing optimisation, content creation, retail and…
Serves B2B consumer brands and challenger brands selling through Amazon, global marketplaces and social commerce platforms, including teams focused on ecommerce, retail media and marketplace growth.
Financial Health
StrongStrong
Location
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Computed from 5 filingsDevelops contextual AI technology for digital advertising. Provides tools that classify and analyse online content and bidstream signals to enable cookie‑free ad targeting, campaign optimisation, and…
Serves enterprise brands, media agencies, broadcasters, publishers, online platforms and adtech partners involved in digital, programmatic and CTV advertising.
Financial Health
HealthyHealthy · -54% CAGR over 5y
Location
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Computed from 5 filingsProvides content marketing services including strategy and editorial content creation across digital, video, print and audio. Manages social media and influencer campaigns, and develops commercial…
Serves marketing teams at B2B and consumer brands across travel, retail, financial services, food and drink, health and beauty, property, charity, luxury and membership organisations.
Financial Health
HealthyHealthy · Growing · 1% CAGR over 5y
Location
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Computed from 5 filingsProvides digital marketing services including search engine optimisation (SEO), pay‑per‑click advertising, search engine marketing, and social media marketing. Also offers UI/UX website design and…
Targets B2B companies and online businesses seeking more website traffic, brand awareness, sales and revenue, including brands advertising on Google, Amazon, Facebook and LinkedIn.
Financial Health
DistressedDistressed · -8% CAGR over 4y
Location
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Computed from 5 filingsProvides an online platform for photographers to store, manage and share photos and videos, build portfolio websites, create client galleries, and sell prints or digital downloads through integrated…
Serves photographers and visual creators, including professional photographers and small photography businesses that need paid plans to create, store, share and grow their visual work.
Financial Health
StableStable · -8% CAGR over 4y
Location
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Computed from 3 filingsProvides managed IT support and outsourcing services for businesses, including infrastructure management, cloud and Microsoft 365 services, Azure consultancy, cybersecurity and compliance support,…
Serves London-based businesses, especially regulated financial services firms, alternative investment managers, UHNW/family offices, renewable energy companies and recruitment/executive search…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsDevelops computational fluid dynamics (CFD) software including the PHOENICS simulation code and tools such as FLAIR and RhinoCFD. Provides CFD consultancy, technical support, and training for…
Serves B2B engineering, design and consultancy teams needing CFD capability, including users in HVAC, fire safety, architecture, manufacturing, transport, electronics, environmental modelling, water…
Financial Health
StrongStrong · Hiring · 7% CAGR over 5y
Location
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Computed from 5 filingsProvides online accounting and tax services for small businesses, contractors and freelancers, including bookkeeping, payroll, VAT returns, self‑assessment, year‑end accounts, tax planning, company…
Serves UK small businesses, start-ups, contractors, freelancers, landlords, sole traders, construction firms, business owners and private clients needing accountancy and tax support.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides web design and development services, including e‑commerce website builds, branding and identity design, web copywriting, SEO optimisation, social media marketing, motion graphics, and…
Serves businesses across London and the UK, from SMEs to larger organisations, in sectors including property, finance, healthcare, retail/e-commerce, hospitality, professional services, technology,…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 4 filingsProvides digital strategy, design and software development services, building content‑focused websites, web platforms and apps. Integrates CMS, e‑commerce, subscription, CRM and publishing systems,…
Serves B2B organisations of varying sizes, especially publishers, educators, membership associations, cultural and arts organisations, and innovators needing tailored digital platforms and tools.
Financial Health
StableStable · -14% CAGR over 3y
Location
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Computed from 5 filingsProvides media planning and media buying services for brands, developing advertising strategies, audience targeting and cross‑channel campaign plans. Uses data insights and performance measurement to…
Serves growth-focused brands and marketing teams, including organisations with commercial objectives that need media agency support, audience targeting and global campaign reach.
Financial Health
HealthyHealthy · Growing, Hiring · 2% CAGR over 5y
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Computed from 5 filingsProvides cross-border marketing services for international brands, including market entry strategy, integrated marketing campaigns, media planning and buying, social media management, influencer…
Serves international brands and marketing teams seeking to enter or expand in overseas markets, especially between Asia and Europe and across APAC, Europe, the US and Middle East.
Financial Health
DistressedDistressed · 0% CAGR over 5y
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Computed from 5 filingsProvides public relations and communications services for technology companies and venture capital firms, including media relations, crisis communication, social media management, content writing,…
Serves B2B and B2C technology companies and venture capital firms across Europe and the US, including clients in AI, climate tech, fintech, healthtech, SaaS, mobility, proptech and Web3.
Financial Health
DistressedDistressed · -15% CAGR over 4y
Location
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Computed from 5 filingsProvides search engine marketing services including SEO strategy, digital PR, link building, and data‑driven content assets to improve organic search visibility. Also offers search strategy…
Serves mid-market and enterprise brands, particularly marketing and in-house search teams, that need external agency support and clear reporting for organic visibility across Google and AI platforms.
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 4y
Location
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Computed from 4 filingsDevelops and supplies business software and related services for accountancy, payroll, HR and education sectors, including cloud bookkeeping, payroll management systems, HR platforms, school…
Serves accountancy practices, bookkeepers, SMEs, large enterprises, schools and trusts, payroll bureaus, HR teams, and sector-specific buyers in healthcare, hospitality and legal.
Financial Health
StrongStrong · -90% CAGR over 2y
Location
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Computed from 5 filingsDevelops software for waste management and recycling operations, including ERP‑integrated systems to track materials, manage logistics, contracts, pricing, reporting, and regulatory compliance.…
Serves B2B waste and recycling organisations, including waste brokers, hazardous waste operators, metals firms, logistics and haulage providers, and recycling or reprocessing businesses seeking…
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Computed from 3 filingsProvides identity and access management (IAM) consulting services, including advisory, system implementation, and managed services to help organisations deploy, integrate, and operate IAM and access…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings and property management. Markets homes for buyers, tenants and landlords, offers valuations and lettings management, and…
Serves residential property sellers, buyers, tenants, landlords and buy-to-let investors in London, Manchester and Leeds, plus new-home developers and overseas property buyers.
Financial Health
WeakWeak · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides public relations and digital marketing services for luxury travel and property brands. Activities include media relations, social media management, event promotion, partnerships, and…
Serves B2B clients in luxury travel, hospitality and property, including hotels, resorts, destinations, tour operators, cruise lines, airlines, events, residential developments, retirement villages…
Financial Health
StableStable · Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsDevelops AI reasoning software and tools that translate source code into formal mathematical logic to analyse program behaviour. Provides platforms for verifying software correctness, detecting bugs,…
Serves businesses building software and AI systems where correctness matters, including financial infrastructure providers, autonomous workflow developers, and engineering teams using coding…
Financial Health
StableStable · Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsProvides market research and advisory services for businesses and investors, including investment research and analytics, company valuation, intellectual property and technology analysis, growth…
Serves startups, Fortune 500 companies, private equity firms, asset managers, brokerages, investment banks, investor relations teams, and R&D, IP, innovation and procurement teams globally.
Financial Health
DistressedDistressed · -71% CAGR over 4y
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Provides market research and advisory services including investment research and analytics, business and technology intelligence, intellectual property research, valuation and financial advisory, and…
Serves B2B clients from startups to Fortune 500 enterprises, plus private equity firms, asset managers, brokerages, investment banks and investor relations, R&D, IP, innovation, procurement and…
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Designs and develops digital and physical brand experiences for fashion, beauty and cultural organisations. Uses technologies such as mixed reality, augmented reality and AI to create interactive…
Serves B2B brand and marketing teams at luxury, fashion, beauty and cultural organisations, including global consumer brands seeking experiential, retail and digital engagement projects.
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides branding and digital marketing services including brand strategy, naming and identity design, website development, graphic and motion graphics content, photography and video production,…
Serves businesses and brand owners seeking external marketing support, including companies needing branding, websites, content, social media, creative production or 3D visualisation.
Financial Health
WeakWeak · -8% CAGR over 4y
Location
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Computed from 5 filingsProvides an online brokerage and trading platform allowing individuals and institutions to trade stocks, ETFs, options, futures, bonds and other securities across global markets. Offers web, desktop…
Serves individual investors and active traders across Europe, plus institutional clients such as RIAs, hedge funds, proprietary trading groups, introducing brokers, family offices, money managers,…
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Computed from 5 filingsPublishes Arts & Collections, a magazine and website covering the global art market, auctions, exhibitions and collectables. Produces editorial content on art trends, auction results and cultural…
Serves collectors, art enthusiasts and art-market professionals interested in global auctions, exhibitions, cultural events, luxury collectables and investment trends.
Financial Health
StableStable · -70% CAGR over 4y
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Computed from 4 filingsProvides waste management services including skip hire, roll‑on roll‑off container hire, grab loader collection, and wheelie bin hire. Collects and transports construction and household waste and…
Serves businesses, construction trades and households across London, Essex and Kent, including customers with building, clearance, renovation or ongoing waste collection needs.
Financial Health
StableStable · Hiring · 26% CAGR over 3y
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Computed from 4 filingsOrganises and manages healthcare and life sciences events including medical congresses, advisory boards and online medical meetings. Provides professional congress organisation, delegate management…
Serves pharmaceutical, life sciences and healthcare organisations, including event and product managers, medical associations and congress stakeholders engaging HCP audiences worldwide.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 5 filingsProvides online accounting and tax services for freelancers, contractors, landlords and small businesses, including bookkeeping, payroll, VAT returns, self-assessment, year-end accounts, tax…
Serves small businesses, start-ups, contractors, freelancers, sole traders, landlords and construction businesses across the UK, plus business owners and private clients needing tax and corporate…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 4 filingsProvides commercial washroom hygiene services including sanitary and clinical waste disposal, nappy disposal units, air fresheners, soap dispensers, urinal control systems, vending machines, and…
Serves businesses with commercial washrooms across London and the home counties, including Essex, Kent, Surrey, East Sussex and West Sussex, that require hygiene and sanitary disposal services.
Financial Health
WeakWeak · Hiring · 3% CAGR over 3y
Location
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Computed from 4 filingsDistributes OEM and compatible consumables and parts for digital photocopiers and printers, including toner cartridges for brands such as Konica Minolta, Kyocera, Ricoh, Samsung and Sharp. Supplies…
Serves B2B trade customers in photocopier servicing and managed print, including aftermarket dealers and service providers that buy printer consumables and parts for resale or client fulfilment.
Financial Health
DistressedDistressed · -21% CAGR over 3y
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Computed from 5 filingsSupplies and installs flooring for residential and commercial properties, including carpets, hardwood flooring, smooth floors, Amtico and Marmoleum. Provides services such as subfloor preparation,…
Serves residential customers, landlords and commercial organisations in Greater London and beyond, including hotels, retailers, offices, universities, hospitals, museums, airports and public-sector…
Financial Health
DistressedDistressed · -14% CAGR over 4y
Location
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Computed from 3 filingsProvides online accounting and tax services for freelancers, contractors, landlords and small businesses, including bookkeeping, payroll, VAT returns, self‑assessment, year‑end accounts, tax…
Serves UK small businesses, start-ups, contractors, freelancers, sole traders, landlords and construction firms, plus business owners and private clients.
Financial Health
HealthyHealthy · -39% CAGR over 2y
Location
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Computed from 5 filingsProvides online accounting and tax services for small businesses, contractors, and freelancers. Services include bookkeeping, payroll, VAT returns, self‑assessment, year‑end accounts, tax planning,…
Serves UK small businesses, start-ups, contractors, freelancers, landlords, sole traders, construction businesses, business owners and private clients needing accountancy and tax support.
Financial Health
StrongStrong
Location
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Computed from 5 filingsDevelops and supplies finite element analysis software used by engineers to model, analyse and design structures including bridges, civil infrastructure, tanks and composite components. Also provides…
Serves B2B engineering teams and academics in bridge, civil and structural, geotechnical, offshore oil and gas, mechanical and composites sectors, including users assessing infrastructure projects.
Financial Health
StableStable · Hiring · 3% CAGR over 4y
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Computed from 5 filingsProvides mortgage brokerage and advisory services, helping individuals secure residential, buy-to-let, contractor and high‑value mortgages. Searches lenders to arrange mortgage loans and offers…
Serves homebuyers, remortgagers, landlords and property investors, with a focus on London borrowers, high-net-worth individuals, professionals, expats, international clients and those seeking large…
Financial Health
DistressedDistressed · -4% CAGR over 4y
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Computed from 2 filingsImports and distributes Maxa-branded air source heat pumps, air‑cooled chillers, and fan coil units for residential, commercial, and public buildings. Provides product information, installer support,…
Serves B2B and public sector buyers needing heating and cooling systems for domestic, commercial, industrial and public buildings, including installers, specifiers and organisations purchasing for…
Financial Health
WeakWeak · 0% CAGR over 1y
Location
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Computed from 4 filingsOperates as a private landlord and letting agent, managing and renting residential apartments and houses, offering long‑ and mid‑term lets, selling residential properties, and acquiring blocks and…
Serves B2C renters and homebuyers seeking short-, mid- or long-term homes in prime central London, plus property investors and sellers of residential blocks, flats and houses in central London.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsProvides consultancy services for construction and infrastructure projects, including public consultation, stakeholder communications, project planning, environmental impact management, public…
Serves B2B clients in construction and infrastructure development, including developers, contractors and project teams running works programmes, primarily in London.
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides accountancy and tax advisory services including audit and accounts preparation, bookkeeping and VAT, payroll processing, and company secretarial support. Also advises on corporate and…
Serves businesses and business owners needing accountancy, audit and tax advice, plus private clients needing personal, offshore and expatriate tax support. Has an established focus on media clients,…
Financial Health
HealthyHealthy · 0% CAGR over 4y
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Key facts
About 3% of the trading cohort reports turnover above £5M (3 of 89 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
61.8% also run a content-management system, making content-managed websites the clearest stack pattern in this London analytics-tag cohort.
46.1% also run a second analytics tag and 33.7% use a tag-management layer, so measurement is often paired with broader site instrumentation.
Field services and trades account for 18.0% of the cohort, ahead of accounting and audit at 14.6% and construction at 12.4%.
Financial-health classifications are split, with 21.3% stable, 19.1% weak and 24.7% distressed.
The cohort includes 183 verified directors for researchers mapping website ownership and analytics responsibility.
What else do Statcounter users run?
Share of the 89 Statcounter-running UK companies where each technology was also detected. As of June 2026.
Who runs Statcounter in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£379.6K
Median UK turnover
3.4%
Above £5M turnover
4
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 152 companies, alongside financials and websites, in one Excel + CSV file.
How Statcounter usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Statcounter is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Statcounter elsewhere
Frequently asked questions
How many companies in London use Statcounter?
How is Statcounter usage detected?
What kinds of companies use Statcounter in London?
What do Statcounter users in London also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 152 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.