Companies Using SurveyMonkey in London: 109 Active Firms (2026)
London companies running survey software on their websites collect customer feedback, research responses and service insights across the capital.
Research, marketing, customer experience and stakeholder-engagement teams are the usual owners of hosted survey software, with procurement often sitting inside a wider web, CRM or insight stack. Adoption tends to signal a maintained public website, formal privacy processes and staff who need structured feedback rather than ad hoc email responses. The users here are not necessarily research agencies; many are service businesses, charities, training providers, media organisations and SaaS operators using questionnaires for customer evidence, employee listening or campaign follow-up.
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London has 109 companies running this hosted survey stack on their public websites, making this a relatively small but identifiable adoption cohort within the capital. Reported headcount totals 897 among companies that publish employee counts, so the footprint is more professional-services and operating-team led than mass-employer led. The sector mix leans towards management consulting, not-for-profit and charity organisations, education and training providers, SaaS firms, and media and publishing groups, which fits a tool used for stakeholder feedback as much as consumer research.
UK survey and research activity is not generally subject to a sector-specific licence, but identifiable respondent information brings UK GDPR, the Data Protection Act and ICO expectations into scope. The MRS Code of Conduct sets professional standards for research, insight and data practice among its members and company partners. ICO guidance draws an important boundary: “Genuine market research does not count as direct marketing”, but questionnaires that contain promotional material or collect details for later sales contact move into PECR direct-marketing territory.
Adoption appears likely to remain pragmatic rather than fashionable. London users in this cohort tend to be organisations with recurring feedback needs, public-facing web estates and staff responsible for insight, service quality or stakeholder communications. Migration pressure is likely to come from governance, consent management and integration with analytics or customer records, rather than from questionnaire design alone. Some teams may fold lighter feedback capture into broader customer-experience suites, while research-led users keep dedicated survey workflows where auditability, respondent handling and neutral evidence gathering matter.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of SurveyMonkey rises with company size across the trading companies in this cohort. 0% of the 532,485 companies with under 10 employees run SurveyMonkey (69 detected). 0.2% of the 15,364 companies with 10–50 employees run SurveyMonkey (31 detected). 0.4% of the 1,763 companies with over 50 employees run SurveyMonkey (7 detected). That is a 0.4% gap between the over 50 employees and under 10 employees bands.
109
Active firms
2026
7
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
311
Verified directors
Across this cohort
Top companies using SurveyMonkey in London
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides an online research platform for consumer, brand and product studies. Offers tools for surveys, interviews, prototype and website testing, participant recruitment, and AI-generated analysis,…
Sells to businesses running consumer, brand and product research, especially brand, insights, marketing and product teams, user researchers, design leaders and product designers at customer-focused…
Financial Health
HealthyHealthy · -13% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsConducts market and opinion research using online, telephone (CATI), face‑to‑face and panel surveys. Provides omnibus and bespoke polling, qualitative research, focus groups, and audience insight…
Serves brands, corporations, political campaigns, public bodies, legal clients, academics and social organisations needing polling or audience insight, from omnibus users to clients commissioning…
Financial Health
StableStable · -2% CAGR over 4y
Location
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Computed from 3 filingsDevelops product management software that centralises customer feedback, analyses insights, prioritises feature ideas, and manages product roadmaps. Provides tools for product teams to plan strategy,…
Sells to B2B product management teams and product leaders at software, technology, and industrial companies, including enterprise organizations scaling product operations across multiple teams.
Financial Health
StableStable · -23% CAGR over 2y
Location
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Computed from 5 filingsProvides research, benchmarking and consultancy on corporate digital communications. Evaluates and compares companies’ websites and online channels, conducts visitor research, and advises…
Serves senior corporate communications and digital channel leaders at global listed companies, especially teams responsible for corporate websites, social media and stakeholder communications.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Computed from 2 filingsDevelops and provides cloud-based software for customer service and IT service management, including helpdesk ticketing, automation, and AI tools. Products enable businesses to manage support…
Sells to businesses worldwide, targeting IT service management, helpdesk, customer support and customer experience teams that manage employee and customer service operations.
Financial Health
StableStable · Hiring · 11% CAGR over 1y
Location
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Computed from 5 filingsProvides telecoms industry research, consulting, and events for telecom operators, technology vendors, and digital infrastructure companies. Produces analytical reports and tools, and advises on…
Serves B2B clients in telecoms, technology and digital infrastructure, including telecom operators, tech companies, partners, and senior executives involved in telecoms strategy, growth and…
Financial Health
WeakWeak · Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsProvides a platform for collecting and producing employee‑generated content. Offers tools to capture video or submissions via links, edit media with AI, manage content rights, host and embed content,…
Sells to enterprise organisations, including regulated and financial services firms, targeting communications, employer brand, hiring and employee advocacy teams responsible for recruitment, internal…
Financial Health
WeakWeak · 2% CAGR over 4y
Location
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Computed from 3 filingsProvides leadership development programmes, diversity and inclusion consultancy, and executive coaching for organisations. Focuses on developing, promoting and retaining women and ethnically diverse…
Serves global organisations and public-sector bodies, including the Civil Service, seeking support for women and ethnic minority leaders from early career through senior management to ExCo level.
Financial Health
DistressedDistressed · -33% CAGR over 2y
Location
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Computed from 5 filingsProvides procurement and supply chain consultancy services focused on supplier management. Offers advisory, benchmarking, training and technology tools covering strategic sourcing, supplier…
Serves procurement, supply chain and supplier management leaders in large organisations with complex supplier networks, including teams responsible for risk, cost, contracts, performance and…
Financial Health
StableStable · -65% CAGR over 5y
Location
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Provides economic research and consultancy focused on the heritage, cultural and creative sectors. Services include research studies, programme and project evaluation, economic impact assessments,…
Serves UK heritage, cultural and creative sector organisations, including museums, arts bodies, heritage projects, funders, community groups, charities and public-sector bodies.
Financial Health
N/AN/A
Location
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Computed from 3 filingsProvides mystery shopping and customer experience research services for businesses. Recruits and manages mystery shoppers to assess in‑store, online and service interactions, delivering audits,…
Serves B2B and public-sector clients seeking customer experience insight, including retail, leisure, hospitality, health and wellbeing, housing, healthcare, automotive, transport, franchise, council,…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 52% CAGR over 2y
Location
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Computed from 5 filingsProvides conferences, training events, and publications focused on workplace strategy, technology, and the future of work. Produces the WORKTECH event series, research reports, newsletters, and…
Serves senior workplace, real estate, HR, technology and strategy leaders at large corporates, including Fortune 500 companies, plus sponsors seeking access to future-of-work decision makers globally.
Financial Health
StableStable · -63% CAGR over 4y
Location
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Computed from 5 filingsProvides language services including translation, transcription, interpreting, subtitling, voice‑over, localisation, proofreading and live captioning. Also offers content analysis, survey coding,…
Serves businesses and public sector organisations with multilingual communication needs, including market research, learning and development, finance, legal, travel and hospitality, software,…
Financial Health
DistressedDistressed · -8% CAGR over 4y
Location
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Computed from 3 filingsProvides marketing technology through the Mapp Marketing Cloud platform, offering customer data collection and analytics, marketing automation, segmentation, and tools to deliver personalised…
Targets marketing and ecommerce teams at consumer brands, especially retail and fashion businesses; also serves agency, technology and consultancy partners supporting customer engagement programmes.
Financial Health
DistressedDistressed · -90% CAGR over 2y
Location
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Computed from 3 filingsProvides political intelligence services and software for public affairs and government relations teams, including political monitoring, policy analysis, stakeholder management, horizon scanning and…
Serves public affairs, government relations and investment teams in businesses, consultancies, public bodies and trade groups across sectors including education, energy, financial services, health,…
Financial Health
StableStable · 1% CAGR over 2y
Location
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Computed from 5 filingsSupports GP practices and primary care networks by coordinating additional healthcare services for patients, including anticoagulation clinics, spirometry testing, wound care, and extended-hours…
Serves GP practices and primary care networks across Redbridge, alongside local residents/patients and partner organisations involved in community health and wellbeing.
Financial Health
HealthyHealthy · 37% CAGR over 3y
Location
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Computed from 5 filingsProvides research, audience insights and creative campaign development for sports brands, federations and sponsors. Offers social media analysis, fan behaviour research, and content and digital…
Serves brands, sponsors and international sports organisations, especially Olympic federations and global sports properties, including communications, digital and education teams.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Computed from 2 filingsTrade association representing professional orchestras, youth ensembles and organisations in the classical music sector. Provides industry advocacy, networking events, training and professional…
Serves professional orchestras, youth ensembles, orchestral managers, musicians and wider classical music industry organisations across the UK.
Financial Health
StableStable · -25% CAGR over 1y
Location
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Computed from 5 filingsProvides B2B data products including intent data, identity resolution, audience segmentation and campaign measurement. Aggregates data from a network of publishers and data providers to help…
Serves B2B sales, marketing and advertising teams, agencies, publishers and data/technology partners running account-based marketing, digital campaigns and campaign measurement.
Financial Health
StableStable · Hiring · 5% CAGR over 5y
Location
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Provides impact investment funds, fundraising support, advisory services and research for cultural, arts and heritage organisations; raises and manages social investment funds and helps organisations…
Serves socially driven arts, culture and heritage organisations in the UK, alongside philanthropists, funders and partners active in cultural and creative sector impact.
Financial Health
N/AN/A
Location
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Develops and administers environmental standards and certification programmes for sustainable wild-capture fisheries. Assesses fisheries against sustainability criteria, licenses the MSC ecolabel for…
Serves a mixed audience: fisheries, seafood suppliers, brands and retailers seeking certification or label use, plus consumers, educators and stakeholders interested in sustainable seafood.
Location
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Financial sub-scores
Computed from 5 filingsOperates an online platform publishing information and resources on MBA and business master’s programs, including school rankings, application guidance, test preparation content, career insights, and…
Serves prospective MBA and business master’s students, including applicants comparing schools, admissions tests, scholarships, study destinations and post-degree careers.
Financial Health
WeakWeak · -2% CAGR over 4y
Location
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Computed from 3 filingsManages social housing and council-owned homes on behalf of a local authority. Provides tenancy management, rent collection, property repairs and maintenance, housing allocations, homelessness and…
Serves Barnet residents, council tenants, leaseholders, people needing housing advice or temporary accommodation, rough sleepers and private renters seeking support with repairs, benefits,…
Financial Health
WeakWeak
Location
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Computed from 5 filingsProvides communications, marketing and consulting services focused on maritime, offshore, logistics, technology and renewable energy sectors. Produces editorial content, blogs, videos and podcasts,…
Serves maritime, offshore, logistics, technology and renewables organisations, including supply chain stakeholders, industry associations, charities and communications or marketing leaders.
Financial Health
StableStable · Hiring · 68% CAGR over 4y
Location
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Computed from 5 filingsProvides workplace mental health programmes and membership services for organisations, including wellbeing assessments, training, consultancy, toolkits, leadership pledges, events, and research…
Serves businesses and other employers, including large and global organisations, whose leaders and people teams are responsible for workplace mental health, employee wellbeing, culture, resilience…
Financial Health
StrongStrong · Profitable
Location
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Computed from 5 filingsDesigns and sells tailor-made holidays and tours to Latin America, including multi-country itineraries, guided trips, and travel packages featuring accommodation, activities, and transport across…
Serves UK consumers seeking tailor-made holidays and tours to Latin America, including luxury, wildlife, self-drive and multi-country trips for individual travellers, couples and families.
Financial Health
StrongStrong · Hiring · 23% CAGR over 4y
Location
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Computed from 3 filingsProvides serviced apartments for short and extended stays, offering fully furnished units with living, dining and sleeping areas. Handles booking, guest support and housekeeping for business…
Serves business and leisure travellers, corporate travel buyers, relocation clients and accommodation agents arranging short or extended stays in the UK, Spain and Portugal.
Financial Health
StableStable · -7% CAGR over 2y
Location
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Provides international health insurance policies for expatriates, students and travellers, including long‑term and short‑term cover. Offers digital claims management, telehealth services, medical…
Serves individuals living, studying or travelling abroad, including expats, international students and holiday travellers, plus corporate clients and insurance intermediaries.
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Computed from 2 filingsDevelops and awards vocational qualifications and training in environmental health, food safety and workplace safety. Provides online and in‑person courses, professional registration frameworks,…
Serves environmental health professionals, students and practitioners, plus employers and training partners needing food safety, workplace safety and related qualifications. Also engages policymakers…
Financial Health
WeakWeak · -6% CAGR over 1y
Location
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Publishes online financial journalism covering investment banking, asset management, hedge funds, wealth management, trading and financial regulation. Provides news, analysis, commentary and…
Serves financial services professionals and organisations, including investment banks, asset managers, hedge funds, wealth managers, private equity firms, traders, regulators and City law firms.
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Computed from 5 filingsProvides AI and digital consultancy services including AI strategy, agentic system design, generative AI and LLM development, data and cloud engineering, and digital product design and development to…
Serves enterprise and mid-market organisations in financial services, insurance, media, internet, retail, advertising, FMCG, health and fitness, travel and leisure, and the public sector.
Financial Health
StableStable · -55% CAGR over 5y
Location
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Computed from 5 filingsOperates an online content platform for the risk and reinsurance sector, publishing curated industry news, analysis and commentary, and enabling organisations and professionals to access and share…
Serves professionals and organisations in the global risk, insurance and reinsurance industry, including insurers, reinsurers, brokers, underwriters and related market participants.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Computed from 3 filingsProvides technology recruitment and consultancy services to enterprises, sourcing contract and permanent specialists across platforms including SAP, Oracle, Microsoft Dynamics, Salesforce, cloud…
Serves enterprise employers across sectors including financial services, manufacturing, retail, telecoms, life sciences and professional services that hire specialist technology talent.
Financial Health
WeakWeak · -1% CAGR over 2y
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Provides secure cash management and logistics services including armored transportation, cash‑in‑transit, ATM management, cash vault processing, and digital cash management systems for retailers,…
Serves B2B customers that handle cash and high-value assets, including enterprise retailers, storefronts, restaurants, entertainment venues, financial institutions, and international businesses in…
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Computed from 5 filingsProvides outsourced IT services including technical support, managed networks, cybersecurity, cloud infrastructure, remote monitoring, help desk support, disaster recovery planning, and hardware and…
Serves London businesses needing outsourced IT, connectivity and cybersecurity, including SMEs, enterprises, real estate organisations, public sector bodies and channel partners.
Financial Health
DistressedDistressed · -45% CAGR over 4y
Location
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Computed from 4 filingsProvides peer‑to‑peer learning and professional development programmes, including the CLOCK framework, that assess and recognise skills gained through non‑formal learning. Offers training, sector…
Serves professional practitioners, freelancers, employers and service providers in creative, cultural, craft, creative-digital and creativity-and-health sectors, especially those with non-formal…
Financial Health
WeakWeak · Hiring · 54% CAGR over 3y
Location
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Computed from 3 filingsOperates a membership network that certifies women‑owned businesses and connects them with corporate buyers and procurement opportunities. Provides supplier diversity programmes, events, resources,…
Serves women-owned businesses seeking access to corporate buyers, and enterprise procurement and supplier-diversity teams looking to source from women-owned suppliers across international markets.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsProvides strategic pricing and market access consulting for pharmaceutical companies developing rare disease and oncology medicines, advising on value strategy, pricing and reimbursement planning,…
Serves pharmaceutical and biotechnology companies developing rare disease and oncology medicines, particularly market access, pricing, reimbursement and value strategy teams managing specialist…
Financial Health
StrongStrong · Growing, Hiring · 31% CAGR over 4y
Location
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Computed from 5 filingsProvides customer service training, coaching and consultancy for organisations. Offers courses on service excellence, communication, complaint handling, leadership, telephone and email skills, and…
Serves organisations of all sizes across private, public and third sectors, including brands and SMEs, plus individuals seeking customer service and personal development training.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides supported accommodation and housing support services for individuals with care needs. Operates shared houses and self‑contained units with on‑site or floating staff support, offering…
Serves adults and young people with housing and support needs, including clients needing shared, independent, community or 24-hour supported accommodation, plus referral partners such as local…
Financial Health
HealthyHealthy · Hiring · 78% CAGR over 4y
Location
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Computed from 2 filingsDevelops and licenses PowerPoint add‑in software that enables users to create charts, data visualisations, slide templates and presentation assets, and provides tools and an AI assistant to improve…
Serves business professionals and organizations that use PowerPoint for presentations, with licensing for teams and enterprises, plus programs for students, faculty, staff and startups.
Financial Health
HealthyHealthy · -11% CAGR over 1y
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Computed from 3 filingsDevelops cloud-based software for property and casualty insurers, including policy administration, underwriting, billing, and claims management systems. Also provides analytics, catastrophe exposure…
Sells B2B to property and casualty insurance carriers, MGAs and third-party administrators, including commercial, personal, workers’ compensation, specialty and marine cargo lines, with emphasis on…
Financial Health
StableStable · -17% CAGR over 2y
Location
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Operates online dating platforms and mobile apps connecting singles seeking relationships. Manages brands including Jdate, Christian Mingle, SilverSingles, EliteSingles and Zoosk, and provides…
Serves consumers using online dating services, especially singles seeking serious relationships, faith-based connections, senior dating, or compatible communities through dating apps and websites.
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Operates a multi‑academy trust of primary schools and provides school improvement support and teacher training. Delivers initial teacher education programmes, mentoring and professional development…
Serves primary school pupils and families through its school communities, and targets teachers, trainee teachers, school staff, volunteers and governors interested in joining, training with or…
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Computed from 5 filingsProvides cashless payment systems for schools and organisations, including online accounts and payment cards used to manage payments for school meals, trips, transport and other services, with…
Serves education providers and campus administrators, plus businesses, transport operators and international development organisations; also supports parents and students as end users.
Financial Health
DistressedDistressed · -15% CAGR over 4y
Location
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Computed from 5 filingsProvides consulting and engineering services for energy and infrastructure projects, including energy transition strategy, utility planning, transmission and distribution engineering, sustainability…
Serves B2B and public-sector clients in energy, utilities, infrastructure, buildings and sustainability markets, including organisations involved in power systems and transmission and distribution.
Financial Health
StrongStrong
Location
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Key facts
About 6% of the trading cohort reports turnover above £5M (7 of 109 firms) — the rest sits below that revenue band.
10% of the cohort was incorporated since 2022 (11 firms), so a sizeable share is in its first few filing cycles.
Website-stack overlap is high: 60.6% also run a content-management system, 51.4% run web analytics and 47.7% run tag-management tooling.
Management consulting is the largest tagged sector at 18.3%, followed by not-for-profit and charity at 13.8%, education and training at 11.9%, SaaS at 11.9%, and media and publishing at 11.0%.
UK survey and research businesses are not generally subject to a sector-specific licence, but GDPR, the UK Data Protection Act 2018 and PECR can apply where personal data, survey invitations or follow-up marketing are involved.
MRS estimates the UK research insight and analytics industry at approaching £9 billion, with a +11% uplift on the previous estimate and at least 70,000 workers across more than 4,000 enterprises.
The 2026 MRS review values the UK professional research and evidence market at £18.74 billion of gross value added each year, equal to between 0.7% and 0.8% of UK GVA.
What else do SurveyMonkey users run?
Share of the 109 SurveyMonkey-running UK companies where each technology was also detected. As of June 2026.
Who runs SurveyMonkey in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£847.2K
Median UK turnover
6.4%
Above £5M turnover
11
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 181 companies, alongside financials and websites, in one Excel + CSV file.
How SurveyMonkey usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
SurveyMonkey is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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