Companies Using The SEO Framework in London: 160 Active Firms (2026)
Companies running SEO software use website metadata and search visibility tooling to manage public web pages across London.
For London adopters, this SEO stack component usually sits inside a content-managed site rather than a separate enterprise marketing suite. Its practical job is to turn editorial, product and service pages into indexable pages with consistent titles, descriptions, canonical signals and machine-readable structure. Running it tends to signal an organisation with a maintained public site, some ownership of content hygiene, and enough marketing or operations capacity to care about organic discovery. The buyer is often not a search specialist: web agencies, in-house marketers, owner-managed service firms and property or construction teams may all touch the same configuration.
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London has 160 actively trading companies running this SEO software, with reported employment of 2,351 people across the cohort. Headcount coverage is complete: 113 of 113 firms report employee numbers. Adoption is tilted towards built-environment and service categories rather than only digital publishers: construction accounts for 17.5% of the cohort, real estate and property for 13.1%, software-as-a-service for 11.9%, and field services and trades for 10.0%. The median adopter is still small, with 6 employees and £606k turnover, so much of the installed base looks operational rather than enterprise-marketing led.
SEO plugins sit near privacy-sensitive parts of a website even when their main function is editorial metadata. Search controls may be deployed alongside analytics tags, forms, spam prevention and consent banners, so London operators need governance that separates indexation settings from tracking choices. The ICO and GDPR matter where pages collect identifiers, set cookies or combine search landing pages with behavioural measurement. Procurement is usually part of web maintenance rather than a stand-alone software selection, which can leave accountability split between an agency, marketing owner and site administrator.
Adoption appears to follow the broader life of content-managed websites. Many smaller operators will keep search tooling embedded in their site build, especially where an agency already manages page templates and updates. Larger adopters tend to pull metadata, analytics and consent into more governed marketing operations, which may reduce the role of stand-alone plugins over time. Migration pressure is likely to come less from search fashion than from site rebuilds, privacy reviews and bundling inside wider web platforms. The result is likely to be gradual churn rather than a clean replacement cycle.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of The SEO Framework rises with company size across the trading companies in this cohort. 0% of the 532,485 companies with under 10 employees run The SEO Framework (104 detected). 0.3% of the 15,364 companies with 10–50 employees run The SEO Framework (44 detected). 0.6% of the 1,763 companies with over 50 employees run The SEO Framework (10 detected). That is a 0.6% gap between the over 50 employees and under 10 employees bands.
160
Active firms
2026
14
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
364
Verified directors
Across this cohort
Top companies using The SEO Framework in London
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDevelops cloud-based hospitality management software for hotels and accommodation providers, including property management systems, booking and check‑in tools, point-of-sale, payment processing, and…
Serves hospitality businesses worldwide, including hotels, groups and chains, small and independent hotels, extended-stay properties, hostels and motels, targeting general managers, revenue, finance,…
Financial Health
StrongStrong · Hiring · 41% CAGR over 4y
Location
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Computed from 3 filingsOperates a subscription-based online learning platform providing video classes, live workshops, and guided projects in photography, lighting, 3D CGI, and visual arts. Offers structured courses,…
Serves aspiring and professional photographers, visual artists, CGI artists and art learners, plus education or training organisations needing multi-user access to creative skills courses.
Financial Health
StrongStrong
Location
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Computed from 5 filingsMarkets and sells the group’s cloud-based financial governance, risk and compliance software, including tools for financial close management, account reconciliation, transaction matching, reporting,…
Sells B2B to finance and accounting teams, CFOs, controllers, CIOs and shared service centres at mid-sized and large organisations, including retail chains, commercial companies and financial…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 6y
Location
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Computed from 4 filingsProvides cloud-based HR, payroll and recruitment software for businesses. Platform includes tools for payroll processing, pension submissions, employee onboarding, time and attendance tracking,…
Serves UK SMEs and SMB employers, especially HR, payroll and hiring teams. Also targets accounting firms, payroll bureaus and referral partners serving small-business clients.
Financial Health
StrongStrong · Hiring · 100% CAGR over 3y
Location
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Computed from 5 filingsProvides data, research and analytics on cross-border payments and money transfer markets. Offers pricing datasets, market sizing data, industry reports and APIs covering remittances, payment cards…
Serves B2B customers in cross-border payments, including banks, money transfer providers, payment and card companies, stablecoin infrastructure firms, tech companies and investors.
Financial Health
StrongStrong
Location
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Computed from 3 filingsDevelops supply chain and retail planning software. Provides an AI‑driven platform for demand forecasting, inventory and replenishment planning, pricing and promotion management, merchandising, and…
Serves retailers, consumer goods manufacturers and wholesalers/distributors, including grocery, convenience, DIY, electronics, pharmacy, apparel, foodservice, construction trade and industrial…
Financial Health
StableStable · Hiring · 14% CAGR over 2y
Location
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Computed from 5 filingsProvides data and analytics services for the energy sector, including databases of oil and gas company financial and operating metrics, M&A deal data, ESG performance indicators, searchable corporate…
Serves energy-sector professionals and organisations, including oil, gas and renewables companies, financial institutions, investors, consultants, governments, service suppliers, M&A advisory firms…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 4 filingsDevelops business intelligence and analytics software providing dashboards, data visualisation, automated analysis and reporting tools. Platform supports embedded analytics in other applications,…
Serves enterprises, software companies, OEMs, application developers and data teams needing BI and embedded analytics, across sectors including financial services, healthcare, manufacturing, retail,…
Financial Health
StableStable · -85% CAGR over 3y
Location
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Computed from 3 filingsProvides residential property sales and lettings, property management, and real estate development services. Also undertakes construction projects and works with partners to supply and manage…
Serves a mix of consumers and businesses, including London home buyers, renters, residential landlords, property investors, commercial property clients and affordable housing partners.
Financial Health
HealthyHealthy · -7% CAGR over 2y
Location
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Provides custom market research, procurement and supply chain intelligence, and advanced analytics for businesses. Services include consumer and market insights, commodity and category intelligence,…
Serves B2B clients at leading global enterprises, especially procurement, supply chain, commercial, sales, marketing and investment teams in CPG, energy, chemicals, industrials, financial services,…
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Computed from 3 filingsProvides market data, analytics, news and research on the global sports industry, including media rights and sponsorship deals. Publishes subscription intelligence services, industry reports and deal…
Serves B2B customers in the global sports industry, including teams, franchises, leagues, tournaments, sponsors, broadcasters, agencies, venues, financial institutions, universities, and senior…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates an online postcode-based prize competition platform. Users register their postcode and check daily draws, surveys, and video content to reveal winning postcodes and claim cash prizes, with…
Targets UK consumers interested in free online prize draws, postcode-based competitions, quick surveys, games and daily chances to win cash prizes without paying to enter.
Financial Health
StableStable · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsProvides expert witness and consulting services for litigation and arbitration, including delay and quantum analysis in construction disputes, forensic accounting, economic damages valuation, digital…
Serves global law firms, corporate legal teams and organisations involved in high-stakes litigation, arbitration, regulatory and risk matters, particularly across construction, energy, financial…
Financial Health
HealthyHealthy · -77% CAGR over 4y
Location
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Computed from 4 filingsOperates an online platform that connects families with vetted nannies for after-school and full-day childcare. Enables search, messaging, interviews and hiring, and provides employer support…
Serves UK families seeking childcare, including parents needing part-time after-school nannies for children aged 3+ or full-day nannies for babies and toddlers.
Financial Health
WeakWeak · -17% CAGR over 3y
Location
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Computed from 5 filingsProvides software for mechanical, electrical and plumbing (MEP) design within Autodesk Revit, AutoCAD and BricsCAD. Includes BIM modelling tools, engineering calculations, product databases, and…
Serves building services engineers, MEP/BIM designers and engineering consultancies using Revit, AutoCAD or BricsCAD, plus MEP manufacturers seeking access to designers and BIM content users.
Financial Health
StableStable · -73% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing and analytics services including digital planning, paid media management, conversion optimisation, performance creative, customer engagement campaigns, and data…
Serves marketing and commercial teams at growth-focused businesses, including ecommerce brands, media companies, travel businesses and professional services firms seeking embedded agency support.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
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Develops software platforms and provides advisory services for open banking and open finance ecosystems, including identity and regulatory validation, certificate chain management, and infrastructure…
Serves governments, regulators, banks, payment providers and fintech infrastructure teams involved in open finance, PSD2 and secure financial data-sharing ecosystems globally.
Financial Health
N/AN/A
Location
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Computed from 5 filingsDevelops cloud-based software for asset and wealth management firms. Platform supports front‑to‑back investment operations including portfolio management, trading, accounting, reporting and data…
Serves B2B asset and wealth management organisations, including investment managers, banks, pension teams and firms managing portfolios and alternative products, with a global customer base.
Financial Health
HealthyHealthy · Hiring · 68% CAGR over 4y
Location
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Provides recruitment and talent acquisition services for finance, technology, strategy, operations and executive roles. Delivers permanent, interim, retained search and recruitment process…
Serves B2B employers, from investor-backed startups and scaling SMEs to global listed enterprises, especially in media, marketing and technology, across the UK, Europe and US.
Financial Health
N/AN/A
Location
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Computed from 3 filingsProvides chauffeur‑driven car hire services including airport transfers, corporate travel and event transport. Operates a fleet of luxury vehicles such as Mercedes, Bentley, Rolls‑Royce and SUVs,…
Serves high-end London customers, including five-star hotels, business travellers, corporate clients and private individuals needing premium chauffeur transport for airport transfers, meetings,…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 4 filingsProvides a carbon accounting software platform for food and hospitality businesses. Calculates company and product greenhouse gas emissions, including Scope 3 from procurement data, and generates…
Serves B2B food and drink organisations, including wholesalers, caterers, restaurants, pubs, hotels, manufacturers, brands, producers and event operators, particularly ESG and sustainability teams.
Financial Health
StrongStrong · Hiring · 11% CAGR over 3y
Location
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Computed from 3 filingsDevelops and provides a training platform delivering soft skills practice through virtual reality, mixed reality, and web-based simulations. Offers AI-driven roleplays, presentations, and coaching…
Serves businesses seeking employee soft-skills training, education providers teaching students, and individual professionals improving workplace communication, interviews, presentations, management…
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 2y
Location
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Computed from 5 filingsProvides English language education programmes for international students, including summer schools, intensive English courses and English‑plus activity programmes such as sports, performing arts and…
Serves international young people and the education partners, agents and group leaders who organise UK residential English language, sports and cultural programmes for them.
Financial Health
StrongStrong · Growing, Hiring · 52% CAGR over 4y
Location
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Computed from 5 filingsProvides recruitment services for architecture, design and built environment sectors. Connects architecture studios and design practices with candidates for roles including architects, interior…
Serves architecture, interiors, design and built-environment studios, primarily UK employers hiring creative, technical and support staff, alongside architects and designers seeking roles.
Financial Health
WeakWeak · -61% CAGR over 4y
Location
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Computed from 3 filingsProvides an enterprise software platform for automated document generation and template management. Integrates with tools such as Microsoft Office, Google Workspace and Salesforce to produce…
Serves large enterprises and knowledge-worker organisations worldwide, especially sales, marketing, brand, IT and infosec teams in financial services, professional services and accounting.
Financial Health
StrongStrong · Hiring · 100% CAGR over 2y
Location
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Computed from 5 filingsProduces television programmes, podcasts and branded video content, and operates digital and social media channels. Manages and distributes online video through a YouTube multi‑channel network and…
Serves broadcasters, streaming and digital platforms, consumer brands, podcast talent and digital channel owners seeking content partnerships across TV, audio, social and online channels.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsDesigns and develops residential properties, including apartments and townhouses. Provides in‑house architecture, interior design, project management and construction to deliver new‑build housing…
Serves private homebuyers seeking design-led new-build apartments and townhouses in London neighbourhoods, including individuals, couples and families looking for 1-3 bedroom homes.
Financial Health
StrongStrong
Location
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Computed from 4 filingsOperates a digital advertising and content monetisation network for sports and entertainment publishers. Provides adtech, programmatic and direct advertising sales, sponsorship activation, and…
Serves B2B sports and entertainment publishers, rights holders and media owners, from niche sites to large publishers, alongside advertisers and brands seeking access to sports and entertainment…
Financial Health
StrongStrong · Hiring · 26% CAGR over 3y
Location
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Computed from 5 filingsProvides legal services to individuals and businesses, including conveyancing, criminal defence, civil litigation, immigration, family and probate matters, employment law, fraud and extradition…
Serves private individuals and commercial clients across the UK and internationally seeking legal support for personal, business, criminal, immigration, property, family, employment and litigation…
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides consultancy, implementation, and support services for Workday enterprise software, including deployment, optimisation, reporting and analytics, and release management. Also offers…
Serves businesses using Workday, particularly HR, finance and IT teams needing deployment, optimisation, reporting, change and staffing support, plus employers hiring permanent or contract Workday…
Financial Health
HealthyHealthy · Hiring · 70% CAGR over 5y
Location
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Computed from 3 filingsProvides workforce mental health benefits for employers and health plans, including access to therapists, coaching, digital self-care tools, and care coordination through an online platform and…
Serves employers and HR/benefits leaders, as well as benefits consultants, health plans and health systems supporting employee populations and members.
Financial Health
StrongStrong · Hiring · 36% CAGR over 2y
Location
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Computed from 5 filingsOrganises the TSAM (The Summit for Asset Management) conference series, producing industry events that bring together buy‑side professionals, technology providers and sponsors for presentations,…
Serves buy-side asset management decision-makers, senior industry leaders and innovators, plus technology and solution providers seeking access to asset management audiences in London, New York and…
Financial Health
StableStable · Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsProvides an online learning application platform used by organisations to deliver training programmes, manage learning workflows, assign practical activities, track learner progress, and report on…
Sells to B2B learning and development teams, learning managers, compliance managers and training providers in organisations needing scalable staff training, onboarding, compliance and…
Financial Health
StrongStrong · 100% CAGR over 2y
Location
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Computed from 3 filingsDevelops and sells new-build residential properties, including detached and family homes, through planned housing developments. Provides purchasing schemes and buyer support services for first-time…
Serves consumers seeking new-build homes across the South East and Home Counties, including first-time buyers, movers, downsizers, investors and eligible blue-light workers.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 3 filingsProvides competitive intelligence consulting for pharmaceutical and biotechnology companies, including market and competitor monitoring, primary research, conference intelligence gathering, and…
Serves competitive intelligence, strategy, product, franchise and enterprise teams at pharmaceutical and biotech companies, from early-stage asset teams to portfolio leaders across global life…
Financial Health
StableStable · -12% CAGR over 2y
Location
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Computed from 5 filingsSupplies branded merchandise and promotional products for businesses, including custom kits, corporate online merchandise stores, and campaigns linking physical products to digital experiences.…
Serves businesses and charities, especially marketing managers, HR directors, sales teams and fundraisers seeking branded merchandise programmes, online company stores, employee/customer gifting and…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 9% CAGR over 4y
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Provides managed IT services for businesses, including IT support, managed print solutions, Wi‑Fi and connectivity, cybersecurity, cloud and on‑site hosting, Microsoft 365 licensing, VoIP telephony,…
Serves UK businesses and organisations, including customers in automotive, construction, education, hospitality, logistics, insurance and service sectors, with buyers such as offices, schools and…
Financial Health
N/AN/A
Location
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Invests in, develops, and manages commercial property assets. Owns and leases office, retail, and industrial buildings and workspace, marketing units to tenants and overseeing property management…
Serves commercial occupiers seeking office, retail and industrial premises, with property listings focused on London and other UK regions including the South East, South West, Midlands, North and…
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Computed from 5 filingsProvides Salesforce consulting, implementation and managed services, including CRM health checks, and develops integrations using MuleSoft. Works with organisations to deploy and manage Salesforce…
Serves global enterprises and mid-market businesses using Salesforce and MuleSoft, especially in retail, manufacturing, consumer goods, automotive, financial services and education, plus nonprofits.
Financial Health
StableStable · Hiring · 25% CAGR over 5y
Location
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Computed from 5 filingsProvides legal services for startups and high‑growth businesses, advising on company formation, venture funding, investment rounds, share schemes, and commercial matters. Also publishes legal…
Serves UK startups and high-growth businesses, particularly founders and leadership teams at early-stage companies preparing for funding rounds, angel investment, Series A, or employee share schemes.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsProvides commercial property agency and surveying services, including lettings, sales, investment advice, rent reviews and lease renewals. Focuses on office, healthcare, education and religious…
Serves landlords, tenants, investors and occupiers with commercial property needs across Greater London, especially in office, healthcare, education and religious sectors.
Financial Health
HealthyHealthy · -14% CAGR over 4y
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Computed from 5 filingsProvides a cloud-based learning application platform for organisations to manage training programmes, learning workflows and compliance. Software supports onboarding, skills development and…
Serves B2B learning and development, HR, compliance and training delivery teams, including corporate groups, training providers and organisations managing onboarding, compliance, leadership and…
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides commercial property consultancy services including leasing and lettings agency, investment brokerage, property and asset management, project management, and lease consultancy. Markets…
Serves commercial property landlords, investors, developers and business occupiers seeking office, retail and leisure premises, including owners needing leasing, management, investment and project…
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
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Computed from 4 filingsProvides digital asset infrastructure for banks, fintechs and trading platforms. Offers APIs and modules for cryptocurrency custody, trading, fiat on/off‑ramps, customer onboarding (KYC/KYB), AML…
Serves B2B financial services and crypto firms, including investment platforms, neobanks, retail banks, consumer finance apps, exchanges and VASPs seeking UK crypto market access.
Financial Health
StrongStrong
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Computed from 5 filingsProvides customer experience measurement and market research services, including mystery shopping, brand standards audits, customer satisfaction and exit surveys, focus groups, and consulting to…
Serves B2B brands and operators with customer-facing networks, including automotive manufacturers, retailers, supermarkets, DIY chains, restaurants, hotels, cinemas, stadiums and beauty salons.
Financial Health
HealthyHealthy · Hiring · 50% CAGR over 4y
Location
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Computed from 5 filingsProvides executive search and leadership consulting services, recruiting senior executives and board members for organisations. Advises on leadership development, organisational effectiveness, team…
Serves businesses, nonprofits and investors needing senior leadership talent, including boards and C-suites across financial services, healthcare, consumer, industrial, technology, private equity and…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
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Provides corporate finance advisory and investment services to technology companies and investors, including mergers and acquisitions advice, growth capital fundraising, and exit transactions. Also…
Serves technology company leaders, founders and investors, including strategic acquirers and financial sponsors, across business software/AI, consumer technology and digital services.
Financial Health
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Computed from 5 filingsPublishes and distributes printed and digital music publications, including sheet music and music education resources, and licenses music copyrights. Also supplies musical instruments and pro‑audio…
Serves a mixed B2B and consumer music market: music retailers and trade buyers, schools and music educators, students, individual musicians, and licensing partners across Europe and internationally.
Financial Health
StableStable · -13% CAGR over 4y
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Computed from 5 filingsProvides occupational health, occupational hygiene, and workplace safety consultancy. Services include health risk management, exposure assessment, employee fitness‑for‑work assessments, wellbeing…
Serves businesses and project organisations of any size or sector, including global blue-chip companies and teams delivering major flagship projects that need workplace health, safety, occupational…
Financial Health
StableStable · -8% CAGR over 5y
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Computed from 5 filingsProvides research, strategy and policy consulting on international development and global challenges. Delivers monitoring and evaluation, knowledge management and learning services for donors,…
Serves international development and cooperation clients, including donors, UN agencies, governments, development banks, corporations, civil society organisations and foundations working on global…
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
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Key facts
About 8% of the trading cohort reports turnover above £5M (14 of 160 firms) — the rest sits below that revenue band.
10% of the cohort was incorporated since 2022 (16 firms), so a sizeable share is in its first few filing cycles.
The stack is content-management-led: 97.5% (156) also run a common publishing platform, so most sites are likely managed through template and plug-in workflows rather than wholly bespoke builds.
Analytics coverage is partial, with 46.9% (75) also running web analytics and 37.5% (60) running tag-management scripts.
Security and delivery layers appear in a minority of the cohort: 35.0% (56) use bot-protection checks and 29.4% (47) use a content-delivery or edge-security service.
Sector tags skew towards operational and property-facing businesses, led by Construction at 17.5% (28), Real Estate & Property at 13.1% (21), SaaS at 11.9% (19), and Field Services & Trades at 10.0% (16).
The reachable buyer universe includes 364 verified directors, pointing to sales and marketing owners as well as technical website operators.
What else do The SEO Framework users run?
Share of the 160 The SEO Framework-running UK companies where each technology was also detected. As of June 2026.
Who runs The SEO Framework in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£605.7K
Median UK turnover
8.8%
Above £5M turnover
16
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 290 companies, alongside financials and websites, in one Excel + CSV file.
How The SEO Framework usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
The SEO Framework is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
The SEO Framework elsewhere
Frequently asked questions
How many companies in London use The SEO Framework?
How is The SEO Framework usage detected?
What kinds of companies use The SEO Framework in London?
What do The SEO Framework users in London also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 290 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.