Companies Using Trident AB in Manchester: 140 Active Firms (2026)
Manchester companies running A/B-testing technology use website experiments to improve online journeys, conversion and digital sales.
Adoption usually sits with ecommerce, performance marketing, product and web teams rather than IT alone. The toolset supports controlled variation of page layouts, checkout flows, forms and campaign landing pages, so running it tends to signal a measurable digital sales motion rather than a brochure-site presence. Manchester users in this list appear weighted towards revenue-generating SMEs and mid-market operators: online sellers, lead-generation businesses and service firms where merchandising, enquiry flow and basket conversion are managed as operational metrics. Engagements are usually modest by enterprise-software standards, but they still imply consent management, analytics ownership and someone accountable for turning test results into site changes.
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Manchester has 140 companies running A/B-testing technology on public websites. Reported employment totals 1,372 people across that cohort, and the headcount footprint looks concentrated in small operating teams rather than large consumer-platform employers. The technology appears across online retail, wholesale and distribution, property, trades and service-led websites, which fits a market where optimisation work often sits close to marketing and commercial operations. Co-use with analytics, tag management, site security and commerce tools also points to practical website operations rather than standalone experimentation teams.
For Manchester adopters, the main compliance questions sit around distance selling, data protection and electronic marketing rather than a sector licence for experimentation tools. UK GDPR and the Data Protection Act shape how customer behaviour data is collected, stored and reused, while PECR applies to cookies and similar tracking technologies used on websites and in direct marketing. Online sellers also need clear pre- and post-sale information on costs, delivery and cancellation terms. The practical market structure is therefore split between commercial teams that want faster testing cycles and governance teams that need consent, cookie records and privacy notices to keep pace.
Adoption appears likely to remain tied to measurable digital revenue rather than general web presence. Smaller Manchester firms tend to use experimentation as an add-on to analytics, commerce and content-management stacks, while more mature operators are more likely to formalise test ownership across marketing, product and trading roles. Privacy pressure may make server-side tagging, consent governance and cleaner measurement more important, particularly where retargeting and email acquisition are material. The scarcer group is not adopters but companies with the internal cadence to keep testing, act on weak results and avoid treating the tool as a temporary conversion project.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Trident AB rises with company size across the trading companies in this cohort. 0.1% of the 89,028 companies with under 10 employees run Trident AB (93 detected). 1.1% of the 3,823 companies with 10–50 employees run Trident AB (41 detected). 0.9% of the 439 companies with over 50 employees run Trident AB (4 detected). That is a 0.8% gap between the over 50 employees and under 10 employees bands.
140
Active firms
2026
7
Above £5M turnover
Trading firms
7
Median headcount
Filed accounts
284
Verified directors
Across this cohort
Top companies using Trident AB in Manchester
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDesigns and sells fashion footwear including Mary Janes, platform boots, trainers, heels and flats through an online retail store. Also offers accessories such as bags, jewellery, socks, tights and…
Targets fashion-conscious consumers, mainly women plus a men’s range, seeking alternative, goth, emo, kawaii, Y2K and rave styles; includes students through discounting and pop-culture collaboration…
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsOperates an online platform for booking airport, port, station and city parking. Aggregates car park operators and enables advance reservations, price comparison, and related travel services…
Sells to consumers booking travel-related parking and add-ons, including airport, port, station and city parking users. Targets leisure and travel customers seeking online booking for parking,…
Financial Health
WeakWeak · 5% CAGR over 1y
Location
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Computed from 5 filingsOnline retailer of pet care products, primarily for dogs, including food, treats, supplements, dental care items, grooming products, cleaning products, and travel and feeding accessories. Also offers…
Sells to pet owners, especially dog owners, buying direct online, with some ranges for cat owners. Also serves wholesale trade buyers seeking pet care ranges for resale.
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 4y
Location
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Provides secured homeowner loans for purposes such as debt consolidation, home improvements, vehicle purchases and other personal spending. Offers loans typically from £5,000 to £105,000 with…
Serves UK consumers who own homes, including borrowers seeking larger loans for debt consolidation, home improvements, vehicles or holidays, and applicants whose circumstances or credit scores may…
Location
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Financial sub-scores
Computed from 5 filingsRetailer of hydroponic growing equipment and supplies through an online shop, including plant nutrients, grow lights, ventilation and climate control systems, irrigation and hydroponic grow systems,…
Sells to hobbyist and professional indoor growers, hydroponic gardeners, and small horticultural businesses buying equipment and consumables for controlled-environment growing.
Financial Health
StableStable · Hiring · 224% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides legal services focused on personal injury and negligence claims, including workplace and road traffic accidents, medical negligence, public liability injuries, criminal injury compensation,…
Serves individual consumers seeking legal representation after accidents, workplace injuries, road traffic incidents, medical negligence, housing disrepair, criminal injuries, data breaches or civil…
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 4 filingsDeals in architectural antiques and salvaged building elements, including stained glass. Sources, restores and sells antique fixtures, furniture and decorative items through a gallery, exhibitions…
Serves private collectors, homeowners, interior designers and trade buyers seeking architectural antiques and decorative salvage, with online purchasing set up for customers in multiple countries.
Financial Health
StableStable · -28% CAGR over 4y
Location
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Computed from 5 filingsSupplies wholesale women’s clothing to retailers through an online store, offering items such as tops, dresses, trousers, jeans, loungewear, hoodies, coats, and other fashion apparel, including…
Sells to B2B fashion retailers, boutiques and online clothing shops sourcing wholesale womenswear and girls’ clothing for resale.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 3 filingsSupplies document binding and foiling equipment and materials, including MetalBind, wire, channel and thermal binding systems, hard and soft covers, foil stamping machines, digital foiling printers,…
Sells primarily to businesses and print-related teams producing short-run branded documents, including printers, designers, offices, publishers and organisations needing covers, binding and foiling…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 3 filingsDesigns and sells greeting cards and stationery, including birthday, seasonal, and occasion cards. Also retails gift wrap, gift bags, notebooks, mugs, homeware, jewellery, and small gift items…
Serves consumers buying greeting cards, stationery and small gifts online, with a separate trade channel for retailers and other wholesale buyers.
Financial Health
WeakWeak · Hiring · 10% CAGR over 2y
Location
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Computed from 5 filingsWholesale supplier of footwear, offering men’s, women’s and children’s shoes including boots, sandals, trainers, school shoes and slippers through an online B2B store for retail buyers.
Serves B2B footwear buyers, including independent retailers and resellers sourcing wholesale men’s, women’s and children’s shoes, boots, sandals, trainers and school shoes.
Financial Health
HealthyHealthy · -8% CAGR over 5y
Location
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Computed from 5 filingsProvides estate agency services including residential property sales, lettings, and property management. Assists buyers, sellers, tenants, and landlords with property listings, valuations, rental…
Serves residential property buyers, sellers, tenants and landlords in Manchester, including first-time buyers, buy-to-let investors, city-centre renters and corporate businesses relocating staff.
Financial Health
StableStable · Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling home textiles and bedding products, including mattress protectors, duvet cover sets, fitted sheets, pillowcases, blankets, and table covers, along with related…
Sells mainly to retail consumers shopping online for home bedding and household textiles, including homeowners, renters and families buying mattress protectors, fitted sheets, duvet covers,…
Financial Health
WeakWeak · Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsWholesale supplier of women’s fashion bags and accessories. Offers handbags, shoulder bags, crossbody and messenger bags, backpacks, tote bags, clutch and evening bags, wallets, purses, and luggage…
Sells B2B to fashion and accessories retailers, boutiques and online resellers buying wholesale ladies’ handbags, clutch bags, crossbody bags, purses, evening bags and luggage.
Financial Health
HealthyHealthy · -16% CAGR over 4y
Location
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Computed from 5 filingsSupplies fabrics and textiles including Italian and English suiting, shirting, wool, cotton and specialty materials. Provides cloth for bespoke tailoring, garments, quilting and interior décor…
Sells to a mix of trade and consumer customers, including bespoke tailors, film crews, interior decor buyers and individuals purchasing suiting, shirting and furnishing fabrics online or in store.
Financial Health
WeakWeak · -20% CAGR over 4y
Location
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Computed from 5 filingsProvides online alternative education for neurodivergent children and young people. Delivers 1:1 tuition and small‑group classes in UK curriculum subjects, plus study skills and wellbeing support,…
Serves UK schools, families and local authorities supporting neurodivergent pupils aged 7–16+, including autistic, ADHD, dyslexic and PDA learners who struggle to access mainstream classrooms.
Financial Health
HealthyHealthy · Hiring · 72% CAGR over 5y
Location
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Computed from 5 filingsProvides online professional training in sensory integration and sensory processing, including postgraduate practitioner modules, CPD courses, and facilitator certificates for therapists, educators,…
Serves individual professionals and organisations in health, education, social care, workplaces and community services, including therapists and eligible healthcare practitioners seeking sensory…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 5y
Location
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Computed from 5 filingsOperates an independent record label that signs and promotes music artists, releases albums and singles, distributes physical and digital recordings, and sells records and related merchandise through…
Sells primarily to consumers: music fans and record collectors buying independent artist releases and merchandise online, with shipping information for UK and EU customers.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
StableStable · Hiring · 4% CAGR over 4y
Location
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Computed from 2 filingsProvides business process outsourcing services including contact centre customer support, accounts receivable and debt collection, sales acquisition, data processing, quality assurance, and business…
Serves B2B organizations worldwide, including companies with customer service, sales, accounts receivable, quality assurance, data and e-commerce operations that need outsourced contact centre and…
Financial Health
StrongStrong · Profitable · -34% CAGR over 1y
Location
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Computed from 5 filingsProvides residential letting and property management services, including marketing rental properties, tenant sourcing, rent collection, maintenance coordination, and management for landlords. Also…
Serves residential landlords and tenants in South Manchester, including students, professional renters, room-share seekers and property owners with homes from Manchester city centre to Stockport.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 3 filingsProvides specialist orthopaedic assessment and treatment for knee and hip conditions. Services include knee arthroscopy, ACL reconstruction, meniscal repair, partial and total knee replacement, total…
Serves individuals in Manchester and Cheshire with hip or knee pain, arthritis, sports injuries or mobility problems, including patients seeking specialist orthopaedic care.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides property management and guaranteed rent schemes for landlords, leasing residential properties, sourcing tenants, handling maintenance and management, and paying landlords fixed rent…
Serves private landlords, property portfolio owners and letting agents with rental properties in Manchester and Greater Manchester areas including Salford, Trafford, Stockport and Tameside.
Financial Health
StableStable · -62% CAGR over 4y
Location
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Computed from 5 filingsProvides clothing design and garment manufacturing services for fashion brands, producing items such as dresses, knitwear, tops, denim, outerwear, rompers, and matching sets, and supporting product…
Serves fashion retailers and apparel brands sourcing womenswear across categories including dresses, tops, knitwear, denim, outerwear and occasionwear.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsProvides immigration legal services for individuals and businesses, including visa applications, asylum and human rights claims, citizenship and indefinite leave to remain, immigration appeals, and…
Serves individuals and families with UK immigration matters, plus businesses, overseas companies, entrepreneurs and investors needing work visas, sponsor licences or business immigration support.
Financial Health
StrongStrong · Hiring · 6% CAGR over 4y
Location
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Computed from 4 filingsProvides private client legal services including will drafting, trusts, estate and tax planning, probate and estate administration, Court of Protection and deputyship matters, personal injury trusts,…
Serves high-net-worth individuals and families, business owners, international clients, family offices and charities, plus professional advisers seeking specialist private client legal input.
Financial Health
HealthyHealthy · Hiring · 69% CAGR over 3y
Location
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Computed from 4 filingsProvides funeral director services, arranging burials and cremations, managing funeral ceremonies, and offering pre-arranged funeral plans. Also provides guidance on wills and estate matters related…
Sells to bereaved families and individuals planning funerals or prearranged funeral plans, as well as people seeking wills and estate support, primarily in the Stockport, Didsbury and Droylsden areas.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 3y
Location
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Computed from 2 filingsServes UK consumers buying new, used and refurbished goods, plus private individuals and business sellers across electronics, fashion, home, garden, motors and collectibles.
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsRetailer of home furniture including sofas, beds, dining tables, chairs and storage pieces. Sells living room, bedroom and dining furnishings, side tables and garden furniture, with options for…
Sells direct to consumers furnishing homes, including shoppers seeking sofas, beds, dining sets, garden furniture and other household furnishings, with online ordering and local delivery options.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
Location
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Computed from 3 filingsArranges personal and business car and van leasing, offering contract hire deals on new and used vehicles including electric models. Provides online browsing of vehicles by brand, budget, and body…
Serves private motorists and UK businesses looking to lease cars, vans or pickups, including buyers comparing personal and business contract hire deals by budget, vehicle type or brand.
Financial Health
StableStable · 3% CAGR over 2y
Location
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Computed from 3 filingsOperates an online retail store selling schoolwear and uniforms for scouting and guiding groups such as Brownies, Guides, Beavers and Scouts, along with dancewear, gymnastics clothing, dance shoes,…
Serves UK consumers, mainly parents and guardians buying for children in Scouts, Guides, school, First Holy Communion, dance and gymnastics activities.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 4 filingsOperates an online platform that compares car leasing deals from multiple leasing providers. Offers personal and business vehicle lease offers, including electric and hybrid models, with selectable…
Serves UK consumers and businesses seeking personal or business car leases, including drivers comparing vehicles by brand, body style, contract length, deposit level, and EV or hybrid options.
Financial Health
StableStable
Location
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Computed from 5 filingsArranges vehicle leasing for businesses and private individuals, offering contract hire deals on new cars and vans from multiple manufacturers. Provides online quotations, model comparisons and…
Serves UK private motorists and businesses seeking car and van leasing, including personal lease customers and company buyers comparing vehicles by budget, body style, manufacturer, fuel type and…
Financial Health
WeakWeak · -6% CAGR over 4y
Location
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Computed from 3 filingsOperates an online retail store selling sports nutrition and fitness supplements, including whey protein, creatine, BCAA, pre‑workout formulas, multivitamins, and weight gainers, along with fitness…
Serves UK consumers interested in sports nutrition, including gym-goers, athletes and health-conscious shoppers buying supplements and fitness accessories online.
Financial Health
WeakWeak
Location
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Computed from 4 filingsOnline retailer of designer clothing, footwear and accessories for men, women and children. Sells products from fashion brands including Gucci, Balenciaga, Versace and others, such as jackets, jeans,…
Sells to UK consumers shopping online for branded designer fashion, including men, women and children seeking clothing, footwear and accessories from luxury and premium labels.
Financial Health
StableStable · Hiring · 17% CAGR over 3y
Location
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Computed from 5 filingsActs as a vehicle leasing broker arranging personal and business contract hire for new cars. Sources vehicles from manufacturers and dealers, provides leasing finance options, and offers short‑term…
Serves UK consumers and businesses, including personal motorists, company car users, fleet decision-makers and employers offering salary sacrifice schemes.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsArranges leasing of new and used cars, vans and pickup vehicles for personal and business customers. Provides vehicle finance options, short‑term and no‑deposit leases, fleet management services, and…
Serves both consumers and businesses seeking car, van and pickup leasing, including personal drivers, company car users, tradespeople and organisations needing fleet management or short-term vehicle…
Financial Health
StrongStrong
Location
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Computed from 3 filingsProvides residential estate agency and lettings services, including property sales, rental listings, tenant placement, property management and sales valuations. Also offers mortgage and protection…
Serves homeowners, landlords, property buyers and tenants in Littleborough, Rochdale, Todmorden and nearby areas including Bacup and Hebden Bridge.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 4 filingsManufactures and sells car detailing and cleaning products, including shampoos, snow foams, waxes, sealants, wheel cleaners and interior cleaners, along with detailing kits, microfibre cloths,…
Sells to car owners, detailing enthusiasts and professional vehicle detailers, with trade accounts for automotive cleaning businesses buying car care products and accessories online.
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsSupplies treated and untreated timber and building materials to trade and DIY customers. Products include structural softwood, fencing panels and posts, decking, cladding, sheet materials, gates,…
Sells to trade professionals and DIY customers across the North West, including builders, contractors, landscapers, fencers, and homeowners buying timber, fencing, decking, and garden materials…
Financial Health
StableStable · -67% CAGR over 4y
Location
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Computed from 3 filingsRetailer of lighting products and home décor, selling chandeliers, ceiling lights, wall lights, lamps, LED lighting, outdoor lighting, and accessories. Offers a range of light fittings, bulbs,…
Serves UK consumers and homeowners shopping online or in-store for residential lighting, lamps and home decor, including bathroom, kitchen, outdoor and decorative lighting.
Financial Health
StableStable · -12% CAGR over 2y
Location
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Computed from 5 filingsOperates e‑commerce stores selling rigging, cable handling and mechanical lifting equipment. Supplies products including winches, cable drum jacks, rollers, pulleys, hoists, slings and related…
Serves UK and Ireland B2B and B2C buyers needing cable handling, hoisting, rigging and winching equipment, including industrial and commercial operators, contractors, tradespeople, and domestic or…
Financial Health
StableStable · Hiring · 17% CAGR over 4y
Location
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Produces and sells baked goods and confectionery including cookies, brownies, cakes, chocolate bars and dessert spreads. Operates an online shop with UK delivery and provides bespoke cakes, wholesale…
Serves UK consumers ordering luxury baked treats online or visiting local drive-thru sites, plus businesses seeking wholesale, commercial baking or corporate gifting options.
Financial Health
N/AN/A
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Computed from 5 filingsSupplies and installs residential glazing products including uPVC and aluminium windows, entrance and patio doors, conservatories, replacement glass, integral blinds, and warm roof systems, with…
Serves homeowners in Stockport, Manchester and Cheshire seeking home glazing, door and conservatory upgrades, including repeat customers and referrals from friends, family and colleagues.
Financial Health
StableStable · -1% CAGR over 4y
Location
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Computed from 4 filingsRetailer of professional hair and beauty products through an online store, supplying hair colour, bleach, shampoos, conditioners, developers, barbering tools, nail and waxing supplies, and related…
Serves B2B hair and beauty professionals, including salons, colourists, barbers, nail, lash and waxing practitioners, with local pickup and national delivery options.
Financial Health
StableStable · -11% CAGR over 3y
Location
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Computed from 5 filingsProvides online training courses and educational resources for medical aesthetics practitioners, covering botulinum toxin injections, dermal fillers, lip augmentation techniques, complication…
Sells to medical professionals and aesthetic practitioners seeking online training in injectables, complications management, clinic growth and patient care, including clinicians running or developing…
Financial Health
WeakWeak
Location
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Computed from 5 filingsDevelops mobile data capture and workforce management software that replaces paper forms with mobile apps, enabling field staff to complete surveys, job reports and audits, track locations, dispatch…
Sells to businesses with field-based staff, especially facilities management, manufacturing, security, property management, landscaping, field services and engineering survey firms needing mobile…
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Computed from 3 filingsProvides residential estate agency and letting services, including property sales, rental listings, landlord and tenant management, property valuations, and mortgage and financial advice through…
Serves residential property buyers, sellers, landlords and tenants in Cheadle, Stockport and surrounding Cheshire and Greater Manchester areas.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsManufactures reflective personal safety equipment including high-visibility vests, cycling clothing, backpack covers, and accessories. Also supplies children’s reflective safety products, reflective…
Sells to consumers including cyclists, runners, parents and children, plus businesses and organisations buying work safety/PPE and personalised safety vests for staff or groups.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsRetailer of hardware and DIY supplies including tools, electrical fittings, plumbing and heating equipment, paints and building materials via an online store. Also provides key cutting services and…
Sells to DIY consumers, homeowners and local tradespeople seeking hardware, electrical, plumbing, building and home improvement supplies, with online shoppers across the UK and click-and-collect…
Financial Health
StableStable · Hiring · 12% CAGR over 4y
Location
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Key facts
About 5% of the trading cohort reports turnover above £5M (7 of 140 firms) — the rest sits below that revenue band.
10% of the cohort was incorporated since 2022 (15 firms), so a sizeable share is in its first few filing cycles.
Stack overlap is concentrated: the two most common co-detected website technologies appear across 55.0% (77) and 50.7% (71) of the Manchester A/B-testing cohort.
The sector mix leans towards transaction-heavy websites, led by Wholesale & Distribution at 17.9% (25), E-commerce at 15.0% (21), and Fashion & Retail at 14.3% (20).
Financial-health scoring is mixed, with 25.0% (35) and 25.0% (35) in the two highest bands, against 13.6% (19) and 10.7% (15) in the two lowest bands.
Online sellers using experimentation tools still sit under distance-selling and data-protection rules, including required cost and delivery information and a default delivery rule of 30 days unless otherwise agreed.
ONS retail measures show Great Britain online spending values up 2.2% in the three months to April 2026, while online sales accounted for 28.1% of total retail sales in April 2026.
What else do Trident AB users run?
Share of the 140 Trident AB-running UK companies where each technology was also detected. As of June 2026.
Who runs Trident AB in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£525.8K
Median UK turnover
5%
Above £5M turnover
15
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 226 companies, alongside financials and websites, in one Excel + CSV file.
How Trident AB usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Trident AB is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Trident AB elsewhere
Frequently asked questions
How many companies in Manchester use Trident AB?
How is Trident AB usage detected?
What kinds of companies use Trident AB in Manchester?
What do Trident AB users in Manchester also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 226 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.