Companies Using Unity in London: 98 Active Firms (2026)
London companies running web 3D technology use interactive browser-based graphics for product, training, gaming, media or customer engagement.
Marketing, product, learning and engineering teams are the usual buying centres, rather than a single central owner. Companies running this browser-facing real-time graphics stack are usually paying for asset production, front-end performance work and campaign or product ownership, not just a licence line. The buying pattern points to firms with enough budget to maintain interactive content after launch, but not necessarily enterprise-scale procurement. SaaS teams account for 20.4% of the cohort, gaming for 19.4% and marketing agencies for 14.3%, which fits a user base split between product visualisation, entertainment mechanics and client-delivered digital experience work.
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London has 98 trading companies running this stack on public websites, so the adoption picture is small enough for manual market mapping rather than broad software-category screening. Reported headcount across the cohort totals 432 people, pointing to a base of specialist teams rather than large operating workforces. The commercial tail is visible, though: 10 companies are above £5M in turnover, while 8 were incorporated since 2022. That mix suggests a London cohort made up mainly of established small firms, with a thinner layer of recent entrants and a limited number of revenue-scale adopters.
Procurement usually turns less on sector authorisation than on web governance: who owns the build, where assets are hosted, how page performance is measured, and which tracking or consent flows sit around the interactive layer. The surrounding stack often includes content-management, tag-management, analytics, bot-protection, search-optimisation and video components, which brings privacy and cookie-consent review into otherwise creative or product-led projects. For London buyers, the practical risk is often operational rather than statutory: an immersive page can add suppliers, scripts and maintenance obligations that marketing teams may not have treated as production software.
Adoption appears likely to remain selective rather than general-purpose. The companies most able to keep using this kind of interactive graphics are those with repeatable content pipelines, in-house or retained front-end skills, and a reason to refresh visual material as part of sales, training or audience engagement. Smaller adopters may drift back toward lighter media formats if maintenance costs outweigh conversion or engagement gains. At the scale-up end, the stack tends to become part of a wider web-performance, analytics and content workflow, which may favour bundled delivery partners over isolated experimental builds.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Unity varies by company size across the trading companies in this cohort. 0% of the 532,485 companies with under 10 employees run Unity (6 detected). 0% of the 15,364 companies with 10–50 employees run Unity (3 detected). 0% of the 1,763 companies with over 50 employees run Unity (0 detected).
98
Active firms
2026
10
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
227
Verified directors
Across this cohort
Top companies using Unity in London
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDevelops real-time graphics and visual effects software used to create video content, simulations and interactive experiences. Provides GPU‑accelerated tools for rendering, compositing, particle…
Serves visual artists, production studios and creative teams in live concerts, performing arts, broadcast, film, streaming, corporate events, motion design, interactive installations and virtual…
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and publishes narrative-driven video games for PC and console. Titles include Fallen London, Sunless Sea, Sunless Skies, Mask of the Rose and Mandrake, featuring story-focused gameplay and…
Sells to consumers, primarily PC and console gamers interested in story-rich independent games, including players of its online and subscription-based titles and fans buying related merchandise.
Financial Health
StableStable · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDevelops online, mobile and augmented reality games and interactive apps, primarily for children’s entertainment brands. Produces titles for iOS, Android, HTML5 and Unity platforms, including…
Serves B2B entertainment and media clients, especially children’s brands, broadcasters, publishers and IP owners seeking games and AR/mobile apps for kids and family audiences.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsDevelops physics-based animation technology for video games and virtual worlds. Provides software that generates real-time character animation driven by physical simulation and environmental…
Targets game studios and developers building interactive games and virtual worlds, especially teams creating commercial titles that need real-time character interaction and physics-based animation…
Financial Health
StableStable · Hiring · 40% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and produces digital and interactive visual content using real-time technology for brand campaigns, broadcast and live events, and permanent installations. Provides creative design, content…
Serves brands, creative agencies, broadcasters and live entertainment organisations planning brand campaigns, digital experiences, interactive environments, live events and permanent installations.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProduces photorealistic CGI and 3D animations for product visualisation, including technical explainer videos, images and marketing content. Also provides digital marketing support, campaign…
Serves B2B marketing and product teams at manufacturers and technical product companies with complex products, including engineering, industrial, rail, construction and life sciences clients.
Financial Health
WeakWeak · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and publishes narrative-driven video games and related creative works. Produces titles such as Cultist Simulator and Book of Hours, along with tabletop role‑playing experiences, books, and…
Serves B2C audiences: indie game players, narrative and interactive fiction fans, tabletop role-playing and puzzle experience customers, plus community members buying related books and curios.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsDevelops and operates free‑to‑play digital card games for mobile and PC platforms. Produces titles based on the Warhammer universe, including Warhammer Horus Heresy: Legions and Warhammer 40,000:…
Serves B2C gamers worldwide, particularly Warhammer 40,000 and Horus Heresy fans who play free-to-play digital card games on mobile devices and PC via Steam.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Develops and publishes video games and interactive entertainment through owned development studios, managing game production, distribution, and related intellectual property for console, PC, and…
Sells to consumers and gamers worldwide, targeting players of video games across console, PC and online platforms.
Location
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Financial sub-scores
Computed from 5 filingsOperates an online platform offering downloadable and browser-based casual games, including puzzle, card, hidden object, and time management titles. Provides free trials and subscription access to a…
Sells to consumers who play casual downloadable or online games, including fans of puzzle, solitaire, hidden object, mahjong, match-3, time management and adventure genres seeking free trials or…
Financial Health
StableStable · Hiring · 93% CAGR over 4y
Location
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Computed from 5 filingsDevelops and publishes video games, focusing on classic and arcade-style titles for digital platforms. Collaborates with other studios on game development projects and distributes related content…
Targets consumers who play indie classic and arcade-style video games, including fans who wishlist or buy new game releases and related soundtracks.
Financial Health
StableStable · -11% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDevelops and publishes mobile video games, including titles such as Sniper Siege, Z Survivor, Scribble Rider, Pinbo Quest and Flip Dunk, and provides player support and contact services through its…
Serves consumers who play its casual games, including players of Sniper Siege, Z Survivor, Scribble Rider, Pinbo Quest and Flip Dunk seeking support or making general enquiries.
Financial Health
StableStable · -9% CAGR over 2y
Location
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Publishes and supports independent video games, working with development partners to bring titles to digital platforms such as Steam, Nintendo Switch, Epic Games Store and GOG, and promoting releases…
Sells to indie game players via platforms such as Steam, Nintendo Switch, Epic Games and GOG, and serves independent game development partners seeking publishing support.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsProvides data visualisation and data design consultancy, creating interactive dashboards, reports, and digital tools that turn complex datasets into accessible visuals. Works with organisations to…
Serves organisations with complex data audiences, including global enterprises, public-sector and NGO bodies, healthcare and life sciences teams, universities, recruitment firms, and in-house data,…
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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Computed from 3 filingsProvides digital marketing and communications services including digital and social media strategy, data analysis, design, public relations, web and app development, event activations, and video and…
Serves enterprise and consumer-facing brands, plus public-interest and nonprofit organisations, across sectors including technology, gaming, automotive, financial services, retail and advocacy.
Financial Health
StrongStrong · Hiring · 10% CAGR over 2y
Location
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Computed from 3 filingsProvides outsourced development for video game projects, including co‑development and full game development. Services cover software engineering, backend systems, art, design, analytics, production…
Serves B2B customers in the video games industry, primarily large game studios and publishers seeking co-development or full-development partners for AAA and multiplayer game projects.
Financial Health
DistressedDistressed · Hiring · 5% CAGR over 2y
Location
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Computed from 4 filingsProvides digital marketing and creative production services including content creation, media planning, data analytics, brand and social media campaigns, technology development, AI solutions, and…
Serves enterprise and mid-market brands, marketing leaders and digital teams, particularly consumer-facing organisations seeking partners across content, data, media, commerce, AI and technology.
Financial Health
StrongStrong · Hiring · 11% CAGR over 3y
Location
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136 more companies and their verified directors are in the file
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Key facts
About 10% of the trading cohort reports turnover above £5M (10 of 98 firms) — the rest sits below that revenue band.
8% of the cohort was incorporated since 2022 (8 firms), so a sizeable share is in its first few filing cycles.
The stack skews towards publishing and measurement: 57.1% also run a content-management platform and 54.1% use tag-management tooling.
Traffic delivery and protection are common adjuncts, with 50.0% running a CDN/security service.
Web analytics appears in 45.9% of stacks, while bot-protection checks appear in 33.7%.
Sector tags overlap, but SaaS at 20.4% and gaming at 19.4% are the two largest tagged groups.
Financial-health bands are split: 23.5% are stable, 13.3% weak and 10.2% distressed.
What else do Unity users run?
Share of the 98 Unity-running UK companies where each technology was also detected. As of June 2026.
Who runs Unity in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£754K
Median UK turnover
10.2%
Above £5M turnover
8
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 153 companies, alongside financials and websites, in one Excel + CSV file.
How Unity usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Unity is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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