Turn this list into pipeline.
Companies Using VWO in the UK: 419 Active Firms (2026)
UK companies running conversion optimisation technology test page variants and personalise journeys across digital commerce and lead-generation sites.
Adoption usually sits with product growth, ecommerce trading, performance marketing and analytics teams rather than IT alone. The technology is a client-side experimentation layer, so it depends on tag management, event analytics and content ownership as much as engineering capacity. Its presence tends to signal a business with enough recurring digital demand to run controlled tests, not merely a brochure site. SaaS accounts for 23.2% of adopters, e-commerce 12.6% and fintech 7.2%, suggesting a skew towards subscription, checkout and regulated lead-generation funnels. Median turnover is about £896,000, with median headcount of 7 employees.
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UK adoption remains selective: 419 actively trading companies run this conversion optimisation stack. The reported employment footprint is 3,988 staff across 120 organisations, with headcount present for each employer in that subset. That points to a cohort led by organisations with operating teams behind their websites, not just owners of static marketing pages. The market reads less like casual website plug-ins and more like a set of operators with measurable online acquisition, trading or subscription revenue, where test velocity and analytics governance sits close to commercial performance.
Public-site experimentation sits in the same procurement lane as analytics, tag management and consent tooling. Buyers usually need marketing or product ownership, but legal, security and data-protection teams tend to scrutinise scripts that change content, set cookies or segment visitors. Financial services, travel and education adopters face extra care around claims, eligibility wording and vulnerable-customer journeys, because a personalised page can still be a regulated customer communication. Vendor choice is therefore not just a growth-team preference; it affects consent design, audit trails, rollout controls and how safely tests can be paused when a checkout or lead form misbehaves.
Adoption appears likely to become more selective rather than universal. Many smaller sites lack the traffic, governance and analytical discipline needed to learn from experiments, while larger operators tend to fold testing into broader customer-experience and revenue-operations workflows. Bundling by analytics, content and commerce platforms may reduce the appetite for standalone tools in some accounts. At the same time, regulated and subscription-led firms still need controlled release, evidence trails and faster page iteration, so specialist experimentation capability should persist where website performance is tied directly to commercial targets.
419
Active firms
2026
76
Above £5M turnover
Trading firms
7
Median headcount
Filed accounts
1,075
Verified contacts
Across this cohort
Key facts
About 18% of the trading cohort reports turnover above £5M (76 of 419 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (29 firms), so a sizeable share is in its first few filing cycles.
Tag-management tooling appears alongside the optimisation tag in 87.4% of the cohort (366 companies), making measurement infrastructure the clearest stack pairing.
CDN and site-security tooling is present at 68.3% of companies (286), so testing tags often sit within managed web-delivery stacks.
SaaS is the largest sector tag at 23.2% (97 companies), followed by e-commerce at 12.6% (53).
Financial-risk bands are mixed, including 17.9% marked weak (75 companies) and 11.7% marked distressed (49).
The cohort contains 1,075 verified decision-maker contacts, giving researchers more than one route into many target accounts.
What else do VWO users run?
Share of the 419 VWO-running UK companies where each technology was also detected. As of June 2026.
Who runs VWO in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£896.2k
Median UK turnover
18.1%
Above £5M turnover
29
Incorporated since 2022
1,075 verified decision-maker contacts
across these 419 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK companies using VWO
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsOperates an online platform for discovering events and purchasing tickets, including concerts, club nights and festivals. Provides event listings, venue and artist information, and ticketing services…
Serves consumers seeking tickets and listings for gigs, club nights, festivals and seasonal events, mainly music and nightlife fans browsing by city, genre, artist, venue or event brand across the UK…
Financial Health
HealthyHealthy · Profitable · -88% CAGR over 2y
Location
1A PSQ LIMITED
Financial sub-scores
Computed from 5 filingsOperates an online platform that lists and sells tickets for sightseeing tours, attraction entry, guided experiences and excursions, allowing travellers to search, compare and book activities from…
Serves B2C leisure travellers, tourists and holidaymakers planning trips worldwide, especially visitors to major cities and attractions seeking sightseeing, excursions, tours and local travel…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
Location
Sawday's Canopy & Stars Limited
Financial sub-scores
Computed from 5 filingsOperates an online booking platform for a curated collection of glamping accommodation, including treehouses, cabins, yurts and shepherd’s huts, allowing guests to search, compare and book…
Sells to leisure travellers seeking curated glamping and unusual nature stays, including couples, families, dog owners and groups booking short breaks, special occasions and weddings across the UK…
Financial Health
StrongStrong · Growing · 1% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsProvides online brokerage services and trading platforms enabling clients to trade financial instruments including forex, CFDs, physical stocks, indices, commodities, precious metals, ETFs and…
Sells to retail traders and investors worldwide seeking multi-asset online trading, and also serves professional clients, partners and institutional customers in financial markets.
Financial Health
StrongStrong
Location
OPENTABLE INTERNATIONAL LIMITED
Financial sub-scores
Computed from 3 filingsProvides an online restaurant reservation platform and guest management software for hospitality venues. Supports restaurants with booking, table management and diner review systems, and undertakes…
Serves a two-sided market: restaurants, bars, wineries and hospitality venues of all sizes, plus consumers seeking restaurant bookings and dining options worldwide.
Financial Health
HealthyHealthy · Profitable · 3% CAGR over 2y
Location
Financial sub-scores
Computed from 3 filingsDevelops and provides an online marketing analytics and management platform offering tools for SEO, keyword research, backlink analysis, competitor traffic analysis, site audits, content…
Serves B2B marketing teams, SEO, PPC, content and social media specialists, digital agencies, enterprise brands and local businesses managing online visibility and digital marketing channels.
Financial Health
StrongStrong
Location
MONEY SAVING ADVISORS LTD
Financial sub-scores
Computed from 5 filingsOperates an online referral platform that connects consumers with FCA‑regulated financial advisers for mortgages, secured loans, insurance, pensions and wills. Collects user details and matches…
Serves consumers seeking introductions to FCA-regulated financial advisers for mortgages, secured loans, debt consolidation, pensions, wills and insurance, including homeowners, retirees, over-50s…
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsOrganises gap year, adventure travel, volunteering and paid work abroad programmes for young adults. Offers group tours, round‑the‑world trips and short‑term travel experiences across multiple…
Sells to 18-30 consumers, especially first-time backpackers, solo travellers, gap year students, university students, young workers on short breaks, couples and groups of friends seeking overseas…
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
Crocus Enterprise Limited
Financial sub-scores
Computed from 5 filingsOperates an online garden centre selling plants and gardening products, including perennials, shrubs, trees, bulbs, seeds and houseplants, along with garden tools, pots, compost, irrigation equipment…
Sells primarily to UK consumer gardeners and homeowners buying plants, bulbs, indoor plants, pots, tools, furniture and garden equipment online for home gardens and outdoor spaces.
Financial Health
HealthyHealthy · Growing, Hiring · 3% CAGR over 4y
Location
Financial sub-scores
Computed from 4 filingsProvides insurance and financial products including life, health, home and car insurance, savings and retirement plans, investment and wealth management services, and loans for individuals and…
Serves individual consumers and families, companies and employee groups, and financial advisors or brokers seeking insurance, savings, retirement and wealth-management solutions.
Financial Health
StrongStrong · Growing, Hiring · 86% CAGR over 3y
Location
THESQUA.RE LTD
Financial sub-scores
Computed from 3 filingsOperates an online platform for booking serviced apartments and furnished accommodation for short and extended stays. Lists apartments from property suppliers and enables reservations for business…
Serves business and leisure travellers seeking flexible short- and extended-stay accommodation across the UK, MEA, Europe and the Americas, including corporate guests and individuals booking…
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 2y
Location
FELIX HEALTH LTD
Financial sub-scores
Computed from 5 filingsProvides an online healthcare platform offering virtual consultations with licensed practitioners, online prescriptions, at‑home lab testing, and home delivery of medications for conditions including…
Serves individual healthcare consumers managing everyday health needs, including weight loss, sexual health, skin and hair, menopause, mental health, metabolic health, fertility and STI concerns.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsOperates an online marketplace and brokerage service connecting businesses with flexible office space, including serviced, managed and part‑time offices. Matches teams with workspace providers,…
Serves businesses and hybrid teams seeking flexible office space in London, from small teams of 4–25 to larger teams of 20+ and 8–100 needing part-time or managed office arrangements.
Financial Health
StrongStrong · Hiring · 51% CAGR over 4y
Location
Financial sub-scores
Computed from 2 filingsProvides a customer messaging and notification platform enabling businesses to send mobile and web push notifications, email, SMS/RCS and in‑app messages, with tools for user segmentation, automation…
Sells to product, marketing, CRM, and growth teams at app-based businesses and digital publishers, including gaming, news/media, ecommerce, fintech, and mobile app companies.
Financial Health
StrongStrong · Hiring · 61% CAGR over 1y
Location
Financial sub-scores
Computed from 3 filingsDevelops cloud-based software for business planning and performance management. Platform provides scenario modelling, forecasting, financial planning, sales and supply chain planning, data…
Serves enterprise and mid-market businesses, public sector bodies and higher education institutions, targeting finance, sales, supply chain, HR and operations leaders across sectors including…
Financial Health
StrongStrong · Hiring · 41% CAGR over 2y
Location
Financial sub-scores
Computed from 5 filingsDevelops and sells at-home skincare devices using cold laser technology, along with skincare products and dietary supplements. Offers integrated skin treatment systems, consumable refills, and…
Targets affluent health and beauty consumers seeking anti-ageing, skin regeneration and longevity routines, including adults concerned with wrinkles, skin quality, stress, sleep and menopause.
Financial Health
StrongStrong · Growing, Hiring · 45% CAGR over 4y
Location
Financial sub-scores
Computed from 4 filingsDevelops mapping and location technology for web and mobile applications, including APIs and SDKs for interactive maps, geocoding and location search, turn‑by‑turn navigation, and geospatial datasets…
Sells primarily to businesses and developers building web, mobile, automotive, logistics, travel, retail, real estate, telecoms, weather, robotics and business intelligence applications that need…
Financial Health
StrongStrong · Hiring · 111% CAGR over 3y
Location
Financial sub-scores
Computed from 4 filingsProvides software and services for managing international workforces, including global payroll processing, employer‑of‑record employment, contractor onboarding and payments, HR information…
Serves startups, mid-market companies and enterprises with distributed or international workforces, targeting HR, payroll, recruiting and operations teams hiring employees and contractors across…
Financial Health
StrongStrong · Hiring · 38% CAGR over 3y
Location
RELAY42 UK LTD
Financial sub-scores
Computed from 5 filingsProvides marketing data management and activation software that connects data from advertising and analytics platforms, stores and transforms datasets, analyzes marketing performance, and enables…
Serves marketing, data and development teams at enterprises, SMBs and agencies, with emphasis on ecommerce/DTC, travel and hospitality, retail/FMCG, and media/publishing brands.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsProvides funeral planning services specialising in direct cremation. Offers prepaid funeral plans, unattended and attended cremation arrangements, and support for families to organise cremations and…
Serves UK consumers and families facing a recent loss, planning ahead for their own funeral, or supporting a loved one, with options aimed at people seeking simpler, lower-cost alternatives to…
Financial Health
StrongStrong · Growing, Hiring · 117% CAGR over 4y
Location
RAPYD PAYMENTS LIMITED
Financial sub-scores
Computed from 5 filingsProvides online payment processing and fintech infrastructure for businesses, including card acquiring, hosted checkout, payment links, POS payments, global payouts, card issuing, and multi‑currency…
Serves businesses in eCommerce, marketplaces, iGaming and online gaming, online trading, creator economy, online travel, influencer marketing and B2B payments, as well as developers and payment…
Financial Health
StableStable · -21% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsProvides an online platform for building and hosting websites and e‑commerce stores. Offers templates, drag‑and‑drop editing, product listings, payment gateway integration, order management, blogging…
Serves small businesses, independent brands, creators and retailers seeking an online store, branded website, portfolio or promotional web presence for direct-to-consumer ecommerce.
Financial Health
StableStable · 0% CAGR over 4y
Location
BIONIQ HEALTH-TECH SOLUTIONS LIMITED
Financial sub-scores
Computed from 5 filingsDevelops and sells personalised nutritional supplement formulas tailored to individual health data. Uses online health quizzes or blood test analysis and an algorithm to determine micronutrient…
Targets health-conscious consumers, athletes and high-performance individuals seeking personalized nutrition, using health quizzes or blood tests to guide daily supplement choices for wellness,…
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsOperates an online platform for businesses to order corporate catering and workplace food services, connecting companies with catering suppliers and providing recurring meal plans, office pantry…
Sells to businesses, office managers and workplace teams arranging meals, events and pantry provision for employees across the UK, Ireland, Netherlands, Germany, Australia and Singapore.
Financial Health
StableStable · -78% CAGR over 3y
Location
SERVICING STOP LIMITED
Financial sub-scores
Computed from 5 filingsProvides an online vehicle servicing platform that arranges car and van servicing, MOT testing and maintenance through a network of partner garages, including vehicle collection and return, price…
Serves UK car and van owners, including private motorists and light commercial vehicle users, seeking servicing and MOT support with collection from home or workplace.
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
VINTAGE TRADING SOLUTIONS LTD.
Financial sub-scores
Computed from 5 filingsOperates an online service that buys second‑hand valuables and antiques from consumers. Provides prepaid postage packs for customers to send items such as jewellery, gold, silverware, watches,…
Targets individual consumers and households with unwanted vintage valuables, including jewellery, gold, silver, watches, cameras, coins, medals, toys and similar items.
Financial Health
HealthyHealthy · Hiring · 46% CAGR over 4y
Location
Athletic Greens (UK) Limited
Financial sub-scores
Computed from 5 filingsSells powdered dietary supplement drink formulated with vitamins, minerals, botanical extracts and probiotic cultures. Product is marketed as a daily nutrition mix to support energy, digestion and…
Sells direct to health-conscious UK consumers and athletes seeking daily nutrition support, including people focused on energy, immunity, digestion, performance and recovery.
Financial Health
StrongStrong
Location
Financial sub-scores
Computed from 3 filingsProvides payment processing technology for businesses, including card machines for in‑person transactions, online and remote payment tools, QR code and payment link solutions, and integrations with…
Serves UK businesses with 1–69 locations and enterprise operators, especially hospitality venues, quick- and full-service restaurants, dental practices, visitor attractions and personal services…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 2y
Location
Financial sub-scores
Computed from 4 filingsDevelops cloud-based HR management software for businesses, providing tools for employee records, applicant tracking and recruitment, onboarding, time and attendance tracking, performance management…
Sells to B2B HR teams, recruiters and people operations leaders at startups, mid-sized companies and enterprises worldwide seeking a unified employee management platform.
Financial Health
StrongStrong
Location
Financial sub-scores
Computed from 3 filingsProvides software and managed services for global indirect tax compliance. Platform automates sales tax, VAT and GST registration, calculation, filing and remittance, integrating with e‑commerce and…
Serves B2B eCommerce, SaaS, tech and marketplace businesses, including Shopify-led brands and global companies, with founders, CFOs, accountants and operators as key buyers.
Financial Health
StrongStrong · Hiring · 134% CAGR over 2y
Location
Financial sub-scores
Computed from 4 filingsDevelops software for visual effects, animation, and digital content production used in film, television, and design industries, including tools for compositing, 3D texturing, lighting, look…
Serves VFX, animation and media production studios, digital design teams, visual effects artists, and entertainment brands working on film, TV, animation and virtual production.
Financial Health
StrongStrong · Growing · 3% CAGR over 3y
Location
Velocity Global International Services Limited
Financial sub-scores
Computed from 5 filingsProvides employer-of-record and global workforce management services enabling companies to hire employees internationally without establishing local entities. Services include global payroll…
Serves businesses expanding or hiring internationally, targeting HR, finance and legal teams across technology, manufacturing, financial services, AI, retail and professional services, including…
Financial Health
StrongStrong · -55% CAGR over 4y
Location
CONGA EUROPE LTD
Financial sub-scores
Computed from 3 filingsDevelops software for revenue and contract management, including CPQ (configure‑price‑quote), document generation, e‑signature, billing, pricing optimisation, and contract lifecycle management tools,…
Serves B2B organisations, particularly sales, legal, finance, procurement, IT and operations teams in technology, financial services, healthcare, life sciences, manufacturing, and transportation and…
Financial Health
HealthyHealthy · Profitable, Growing · 2% CAGR over 2y
Location
JOBADDER EUROPE LIMITED
Financial sub-scores
Computed from 4 filingsDevelops cloud-based recruitment software including applicant tracking, CRM, recruitment marketing and analytics tools. Platform posts jobs to boards, manages candidate pipelines, matches candidates…
Serves UK recruitment and staffing agencies, plus in-house HR and talent acquisition teams across sectors, including recruiters responsible for candidate pipelines, client accounts and hiring…
Financial Health
StrongStrong · Growing · 1% CAGR over 3y
Location
Financial sub-scores
Computed from 5 filingsDevelops and provides cloud-based accounting software for small businesses and accountants. The platform supports bookkeeping, invoicing, expense tracking, VAT returns, payroll management, payment…
Sells to UK small businesses needing accounting, bookkeeping and payroll support, and to accountancy practices managing client accounts through partner tools.
Financial Health
HealthyHealthy
Location
KELSEY PUBLISHING LIMITED
Financial sub-scores
Computed from 5 filingsPublishes consumer magazines and digital media covering hobbies, motoring, farming, fitness, and technology. Operates multiple media brands producing editorial content, websites, and related events,…
Serves consumer audiences with specialist interests in motoring, farming, smallholding, fitness, wellbeing, hobbies, technology and transport, alongside advertisers seeking access to these niche…
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 4y
Location
PORE FAVOR LTD
Financial sub-scores
Computed from 3 filingsDevelops and sells skincare and skin health products through an online store, including dietary supplements, collagen powder, probiotic face wash, moisturisers and blemish patches aimed at supporting…
Sells direct to consumers seeking clearer skin, acne and blemish support, acne scar care, and skin microbiome-focused routines, primarily online shoppers interested in natural skincare and beauty…
Financial Health
StrongStrong · Hiring · 100% CAGR over 2y
Location
JOMA JEWELLERY LTD
Financial sub-scores
Computed from 5 filingsDesigns and sells jewellery and gift items through an online retail store, including bracelets, necklaces, earrings and personalised pieces. Offers themed collections such as birthstone, initial and…
Sells primarily to consumers buying jewellery and personalised gift items, especially women shopping for friends, family, children and bridal occasions. Targets gift buyers for birthdays, Mother’s…
Financial Health
StrongStrong · Profitable · -63% CAGR over 4y
Location
Workmotion UK Ltd
Financial sub-scores
Computed from 4 filingsProvides global employment and HR management services, including employer of record, international payroll, contractor management, and onboarding tools. Enables companies to hire, manage, and pay…
Serves HR teams, executives and operations leaders at companies hiring employees or contractors across multiple countries, especially growing businesses expanding into new markets without local…
Financial Health
StrongStrong · Hiring · 8% CAGR over 3y
Location
SECURITYSCORECARD UK LIMITED
Financial sub-scores
Computed from 3 filingsProvides cybersecurity risk intelligence and third‑party risk management software. Platform monitors organisations’ external attack surface, security ratings and threat data to detect…
Serves enterprise security, risk, TPRM and SOC teams managing large supplier ecosystems, across sectors including financial services, healthcare, technology, public sector, critical infrastructure,…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 2y
Location
Demandbase Limited
Financial sub-scores
Computed from 5 filingsDevelops a B2B account‑based marketing and sales platform that uses data, intent signals and AI to identify target accounts, deliver targeted advertising, personalise web experiences, and provide…
Sells to B2B go-to-market teams, especially marketing, sales, customer success and revenue operations leaders at enterprise organisations in sectors such as technology, manufacturing, financial…
Financial Health
WeakWeak · Hiring · 35% CAGR over 4y
Location
Financial sub-scores
Computed from 3 filingsDevelops software supply chain management tools for DevOps and security teams, including artifact repositories, package curation, vulnerability and code scanning, release distribution, ML model…
Serves DevOps, DevSecOps, MLOps and security teams at software-driven organisations, from small teams to enterprises, including financial services, public sector, technology, healthcare, gaming,…
Financial Health
StrongStrong · Hiring · 37% CAGR over 2y
Location
Essential Care (Organics) Limited
Financial sub-scores
Computed from 5 filingsProduces and sells organic skincare, haircare and body care products including cleansers, moisturisers, shampoos, deodorants and sun creams, alongside natural makeup and dietary supplements, offered…
Sells direct to consumers, particularly people with sensitive, dry, mature, oily or combination skin seeking organic, vegan and cruelty-free skincare, haircare, makeup, sun care and personal care…
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
The Insolvency Group Ltd
Financial sub-scores
Computed from 5 filingsProvides personal insolvency and debt management services, advising individuals on solutions such as Individual Voluntary Arrangements (IVAs) and Protected Trust Deeds, arranging repayment plans with…
Serves individual consumers struggling with unsecured personal debt who are considering formal debt solutions such as IVAs in England, Wales and Northern Ireland, including existing IVA customers…
Financial Health
HealthyHealthy
Location
TALKDESK U.K. LIMITED
Financial sub-scores
Computed from 3 filingsDevelops cloud-based contact centre software that uses AI and real-time data to automate customer service interactions. Provides tools for voice and digital support, virtual agents, workflow…
Serves mid-market and enterprise organisations with contact centres and customer experience teams, including banking, retail, travel, healthcare and other regulated sectors.
Financial Health
HealthyHealthy · Profitable · -29% CAGR over 2y
Location
LIGHTSPEED CENTRAL SERVICES LTD
Financial sub-scores
Computed from 5 filingsDevelops and provides cloud-based point-of-sale and commerce software for retailers, restaurants and golf venues, including payment processing, e‑commerce, inventory management, reporting, and…
Sells to businesses in retail, hospitality and golf, including apparel, bike, electronics, liquor and pet stores, restaurants, bars, cafés, hotels, and golf courses/resorts. Targets merchants needing…
Financial Health
HealthyHealthy · Hiring · 117% CAGR over 4y
Location
Financial sub-scores
Computed from 3 filingsProvides an online platform for managing company equity, share schemes and shareholder records. Tools include cap table management, issuing shares and options, company valuations, fundraising…
Serves startups, scaleups, SMEs and larger companies, as well as accountants, advisors, CFOs/FDs, founders, HR teams, company secretaries and investors.
Financial Health
HealthyHealthy · 3% CAGR over 2y
Location
GuestReady Limited
Financial sub-scores
Computed from 5 filingsProvides property and hospitality management services for short‑term and mid‑term rentals, including Airbnb management, serviced accommodation operations, guest booking services, and property…
Serves a mixed market of property owners and real estate investors, leisure and business guests booking stays, plus real estate partners, corporate accommodation buyers, serviced accommodation…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 4y
Location
Bunting Holdings Ltd
Financial sub-scores
Computed from 5 filingsDevelops and sells dermatology-led skincare products including cleansers, serums, moisturisers and sunscreens under the Dr Sam’s brand. Also operates a dermatology clinic providing consultations and…
Serves consumers seeking dermatology-led skincare routines, particularly adults with acne, rosacea, hyperpigmentation, redness, sensitivity, ageing concerns or other problem-skin needs.
Financial Health
StrongStrong · Growing, Hiring · 56% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsDevelops e-commerce software platforms that enable retailers, manufacturers and distributors to run online marketplaces and dropshipping programs. Provides tools for supplier catalog onboarding,…
Targets large retailers, B2B manufacturers and distributors, and marketplace sellers or brands operating digital commerce channels, including organisations with multi-supplier catalogues,…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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How VWO usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
VWO is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Other A/B Testing platforms
VWO users by sector
Frequently asked questions
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