Companies Using WooCommerce in Aberdeen: 50 Active Firms (2026)
Aberdeen ecommerce-platform adopters sell goods and take payments through public web stores across the city’s retail and service economy.
For Aberdeen adopters, WooCommerce usually functions as the checkout layer for firms that already have a sales, stock and service operation, rather than as a pure direct-to-consumer experiment. The buying centre tends to sit between owner-managers, finance teams, digital merchandisers and external web agencies. Retailers and wholesalers use it to expose prices, take card payments, manage delivery options and keep cancellation terms visible before purchase; service businesses use the same stack for deposits, bookings or packaged offers. Engagements are often modest: a managed storefront, payment configuration, product catalogue maintenance and periodic SEO or analytics work, with custom integration only where fulfilment or trade accounts need it.
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Aberdeen has 50 active companies running WooCommerce, a small adoption base shaped by local commerce rather than software publishing. Reported employment across the cohort is 798 people, so the footprint is more operational than desk-based: online ordering sits alongside warehouses, branches, field teams and customer service desks. The sector mix also points beyond conventional retail, with oil and gas supply, wholesale and distribution, trades, construction and FMCG all visible. Median scale is relatively small, with typical adopters closer to owner-managed operators than enterprise retailers, though some higher-turnover firms give the list a few larger local accounts.
GOV.UK distance-selling rules make checkout content part of the operating model for any online retailer. Aberdeen firms taking orders through public stores need to show business identity and contact details, the description of goods or services, total price including taxes, payment methods, delivery arrangements and cancellation information before purchase. The online-specific duties are equally practical: the payment button must make the obligation to pay clear, customers need a way to correct order errors, terms must be storable, and optional extras require consent. For WooCommerce users, that puts governance around templates, plug-ins, delivery messaging and refund workflows, not just the legal terms page.
Adoption appears likely to stay weighted towards firms that want ownership of storefront content without moving into a full enterprise commerce programme. The cohort tends to favour agency-supported builds, familiar content-management workflows and incremental additions for payments, search, forms and analytics. That keeps switching friction relatively low, but also creates maintenance risk where plug-ins, themes and checkout extensions accumulate over time. More mature users are likely to tighten governance around consent, refunds, delivery promises and performance monitoring. Consolidation may come less from wholesale platform replacement than from agencies standardising the stack and retiring lightly used add-ons.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of WooCommerce rises with company size across the trading companies in this cohort. 0.3% of the 7,998 companies with under 10 employees run WooCommerce (25 detected). 4.1% of the 539 companies with 10–50 employees run WooCommerce (22 detected). 4.8% of the 63 companies with over 50 employees run WooCommerce (3 detected). That is a 4.5% gap between the over 50 employees and under 10 employees bands.
50
Active firms
2026
4
Above £5M turnover
Trading firms
9
Median headcount
Filed accounts
118
Verified directors
Across this cohort
Top companies using WooCommerce in Aberdeen
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates a professional football club competing in league and cup competitions. Organises football matches and team activities, sells match tickets and merchandise, provides hospitality packages, and…
Serves football supporters and match attendees buying tickets, club merchandise and media, plus local businesses and sponsors seeking commercial partnerships and matchday hospitality.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsRetailer of garden and forestry machinery, including chainsaws, lawnmowers and robotic mowers, along with accessories, PPE and spare parts. Also provides servicing and repair of outdoor power…
Serves homeowners, gardeners, arborists, forestry workers, farmers, landscapers and grounds-maintenance teams, including commercial estates, sports grounds and municipal sites, with customers in…
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsRetailer of paint and decorating supplies for trade and DIY customers, including interior and exterior paints, primers, varnishes, stains and specialist coatings. Also sells decorating tools,…
Sells to both trade decorators and DIY consumers, including first-time home improvers and people undertaking renovations or room refreshes, buying paint, decorating materials and related equipment…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides embroidery, garment printing and clothing alteration services. Supplies customised and branded garments including school uniforms, workwear, PPE, sportswear, jackets and hospitality clothing…
Serves schools, local businesses, sports clubs and individual consumers in and beyond Aberdeen, including buyers of school uniform, workwear/PPE, sportswear, hospitality clothing and personalised…
Financial Health
WeakWeak · Hiring · 3% CAGR over 3y
Location
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Operates sports and leisure facilities including gyms, swimming pools, tennis courts, ice rinks and golf courses. Provides fitness memberships, exercise classes, swimming and sports coaching, holiday…
Serves Aberdeen residents and families of all ages and abilities, including children, adults, disabled participants, sports clubs and schools seeking access to physical activity programmes and venues.
Location
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Financial sub-scores
Computed from 5 filingsQuarries and supplies natural stone for construction and landscaping, including granite, cobbles, pebbles and sand. Provides bespoke stone masonry and architectural stone products, and sells quarry…
Serves trade and consumer buyers needing natural stone products, including builders, landscapers, architects, masonry contractors and property owners, with local bulk delivery and pallet delivery…
Financial Health
WeakWeak · -5% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsBrews craft beer in small batches and sells it through an online shop and trade channels. Supplies draught beers to bars and venues, with selected products packaged in cans for retail sale and…
Sells to beer consumers via its online store, and to trade customers seeking draught beer supply. Targets drinkers buying canned beer for delivery, with products also placed on draught across the…
Financial Health
WeakWeak · Hiring · 16% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online butcher shop supplying fresh meat and game products including beef, pork, lamb, poultry, venison and sausages. Also sells prepared foods, pies, bakery items, BBQ products,…
Sells primarily to UK consumers, including home cooks, barbecue enthusiasts and households buying premium or specialist meats online.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 6y
Location
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Financial sub-scores
Computed from 4 filingsProduces and sells baked goods including bread, pastries, pies and traditional Scottish butteries. Operates bakery retail shops, supplies products to supermarkets and food venues, and offers online…
Serves consumers in the North-East of Scotland through retail bakery shops, online delivery and supermarkets, and sells wholesale to venues and stockists throughout Scotland.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsRetailer of outdoor clothing, footwear and equipment for men, women and children. Sells waterproof jackets, walking boots, running apparel, backpacks, camping gear and accessories through an online…
Sells to UK consumers, including men, women and children, who buy outdoor clothing, footwear and accessories for hiking, running, camping, hillwalking and travel.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProduces baked goods including breads, pies, pastries and traditional Aberdeen butteries. Operates retail bakery shops, sells products through supermarkets, and supplies baked items to wholesale…
Serves retail consumers across the North East of Scotland through bakery shops, online delivery and supermarkets, and supplies wholesale customers such as venues and stockists throughout Scotland.
Financial Health
DistressedDistressed · -8% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProduces dairy ice cream made from farm milk and cream, along with chocolate bars and potato crisps. Sells packaged products and supplies foodservice, retail and export markets.
Serves UK consumers who buy dairy ice cream, chocolate and crisps, alongside foodservice operators, ice cream parlours, retailers and export customers seeking branded frozen dessert and confectionery…
Financial Health
StableStable · -67% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsGrows and harvests lawn turf and supplies turf for domestic and commercial landscaping projects. Also sells grass and wildflower seeds, artificial grass, fertiliser, topsoil, sand, bark, compost, and…
Sells to homeowners and gardeners, and also serves professional landscaping and grounds customers needing turf, grass seed and related products for domestic lawns, gardens, sports pitches and golf…
Financial Health
StableStable · -9% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a garden centre retailing plants, garden care products, compost, seeds and gardening supplies. Also sells gifts, homeware, pet and bird care products, and food items, and runs an on‑site…
Serves local consumers, including home gardeners, pet and bird owners, gift and homeware shoppers, and café/restaurant visitors, with in-store and online purchasing options.
Financial Health
HealthyHealthy · -1% CAGR over 4y
Location
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Computed from 5 filingsOperates a retail shop and online store selling home and garden products, outdoor furniture, clothing for adults and children, food hall items, gifts, pet and bird care supplies, and gardening…
Serves retail consumers and online shoppers seeking home and garden goods, outdoor living products, clothing, gifts, pet and bird care items, food hall purchases and restaurant visits.
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 3 filingsSupplies agricultural parts, lawn mowers and garden machinery, including ride‑on mowers, chainsaws and robotic mowers. Also sells tools, lubricants, and country store products, and provides servicing…
Sells to farmers, smallholdings, groundscare users and homeowners needing agricultural spares, lawn mowers, garden machinery, tools and country store products, with a focus on customers in North East…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Computed from 3 filingsRetailer of household furniture and beds, including sofas, dining sets and bedroom furniture. Also sells homewares, gifts, cookware, toys and greeting cards, and operates an in‑store restaurant and…
Serves consumers furnishing homes across North East Scotland, including Aberdeen, plus local shoppers seeking homewares, gifts, clothing, greeting cards, wedding lists and restaurant visits.
Financial Health
WeakWeak · 2% CAGR over 2y
Location
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Operates sports and leisure facilities including gyms, swimming pools, golf courses and ice rinks. Offers memberships, fitness classes, swimming lessons, coached sports programmes, holiday camps and…
Serves consumers and families in Aberdeen seeking gyms, sports facilities, lessons, holiday camps and memberships, including children, adults, golfers, disabled participants and community sports…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsSupplies new and used agricultural, construction and groundcare machinery, including tractors, excavators, loaders and mowers. Also provides spare parts, online parts ordering, and maintenance and…
Serves farmers, agricultural contractors, construction firms, plant operators, groundcare contractors, landscapers and turf maintenance teams, with customers in Scotland and overseas markets.
Financial Health
StableStable · -90% CAGR over 2y
Location
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Computed from 5 filingsSupplies and installs timber garden buildings including log cabins, summer houses, sheds, workshops, garages and carports. Also sells outdoor structures and accessories such as gazebos, fencing…
Serves mainly homeowners and property owners seeking garden buildings and outdoor timber structures, including home offices, workshops, garages, kennels and leisure spaces.
Financial Health
StableStable · -4% CAGR over 4y
Location
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Computed from 5 filingsSupplies industrial cleaning and support equipment, including pressure washers, floor sweepers, scrubber dryers, generators, heaters and air compressors. Also provides cleaning detergents, equipment…
Serves business customers across Scotland in agriculture, cleaning, engineering and manufacturing, transport, oil and gas, hospitality and leisure, and food and drink, plus home and garden buyers.
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 4 filingsOperates a tearoom serving cooked-to-order meals, snacks, cakes, tea and coffee, and runs a retail and online shop selling knitwear, wool blankets, scarves and other gifts, including Scottish and…
Serves consumers visiting the Highlands, including travellers on the A939 and Lecht Ski Centre visitors, plus online shoppers seeking Scottish knitwear, woollens, gifts and homewares.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 3y
Location
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Computed from 4 filingsProvides tyres and wheels sales, vehicle servicing, wheel alignment, brake and battery replacement, exhaust supply and fitting including custom stainless systems, and wheel repair and refurbishment.
Serves private motorists and vehicle enthusiasts, and also targets automotive garages and workshops purchasing vehicle lifts and related garage equipment.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 3y
Location
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Computed from 3 filingsProvides borehole drilling, pump installation, and water treatment systems for private water supplies. Supplies pumps and related equipment online, and offers maintenance, service contracts, and…
Serves domestic, commercial and environmental customers needing private water supplies, boreholes, pumps and sewage treatment, with a clear focus on private supply users and energy-sector…
Financial Health
StrongStrong
Location
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84 more companies and their verified directors are in the file
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Key facts
About 8% of the trading cohort reports turnover above £5M (4 of 50 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
100.0% of the Aberdeen cohort also runs a content-management platform, and 58.0% carry a web-analytics tag.
Checkout add-ons are visible across the stack, with bot-protection detected on 40.0%, contact-form tooling on 38.0% and page-building components on 36.0% of sites.
The sector mix leans towards local industry and B2B supply chains: oil and gas accounts for 26.0%, wholesale and distribution for 24.0%, and field services and trades for 16.0%.
GOV.UK distance-selling rules require online retailers to show business identity and contact details, total price including taxes, payment methods, delivery arrangements and cancellation information before an order is placed.
ONS reported online spending values up 2.2% in the three months to April 2026 and 9.3% year on year, while the online share of retail sales moved from 28.7% in March 2026 to 28.1% in April 2026.
What else do WooCommerce users run?
Share of the 50 WooCommerce-running UK companies where each technology was also detected. As of June 2026.
Who runs WooCommerce in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
9
Median headcount
£694.3K
Median UK turnover
8%
Above £5M turnover
3
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 108 companies, alongside financials and websites, in one Excel + CSV file.
How WooCommerce usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
WooCommerce is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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