Companies Using WooCommerce in Swansea: 65 Active Firms (2026)
Swansea companies running ecommerce storefront software sell goods or services online from websites serving local, UK and overseas customers.
Adoption usually sits with owner-managed trading businesses rather than software teams: ecommerce managers, finance staff and external web agencies share the buying centre. WooCommerce users are generally looking for catalogue management, basket and checkout functions, payment configuration, shipping rules and order communications inside a content-managed website. That points to companies with an online revenue stream and some marketing capacity, but usually without an in-house commerce engineering team. Engagements tend to be pragmatic: template-led storefronts, plug-in configuration, analytics set-up and maintenance rather than multi-year enterprise commerce programmes.
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Swansea has 65 companies running WooCommerce, making this a relatively small local adoption base rather than a broad software cluster. Reported employment totals 637 people, while the median user has 6 staff and about £525k turnover. By activity, wholesale and distribution accounts for 20%, advanced manufacturing 16.9%, field services and trades 15.4%, FMCG 13.8%, and e-commerce 12.3%, with overlap where manufacturers or service firms also sell direct.
UK distance-selling rules matter for any Swansea operator taking orders through a storefront. GOV.UK expects sellers to present business identity, contact details, product or service descriptions, total prices including taxes, payment methods, delivery arrangements and cancellation information before purchase. Checkout design is part of that obligation: customers should see when an order creates an obligation to pay, be able to correct order errors, store the terms they accept, and opt in to optional extras rather than having them pre-selected.
Adoption appears likely to remain agency-led and operationally conservative. Many users have the shape of local trading companies with catalogue, fulfilment and customer-service constraints, so platform decisions tend to follow margin, stock-control and payments needs rather than abstract technology preference. The main pressure points are likely to be checkout clarity, delivery communication, search visibility and keeping plug-ins maintained. Some firms may migrate as product complexity or overseas sales increase; others will keep the stack because it fits a modest team and a content-led sales process.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of WooCommerce rises with company size across the trading companies in this cohort. 0.4% of the 9,489 companies with under 10 employees run WooCommerce (39 detected). 3.3% of the 636 companies with 10–50 employees run WooCommerce (21 detected). 4.2% of the 96 companies with over 50 employees run WooCommerce (4 detected). That is a 3.8% gap between the over 50 employees and under 10 employees bands.
65
Active firms
2026
6
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
133
Verified directors
Across this cohort
Top companies using WooCommerce in Swansea
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsOperates a cash-and-carry wholesale business supplying groceries, soft drinks, confectionery, household goods, medicines, and smoking accessories. Sells to retailers and the public via in-store…
Serves independent retailers, resellers and shop owners buying wholesale stock, alongside public consumers and families shopping for everyday goods in-store or online with collection or delivery…
Financial Health
StrongStrong · Growing, Hiring · 44% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides tool and plant hire services for trade and public customers, including construction and landscaping equipment such as mini diggers, cement mixers, access equipment, fencing and gardening…
Sells to both trade customers and the public needing tool, plant and access equipment hire, including contractors, tradespeople and homeowners undertaking DIY, landscaping or small construction…
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsSupplies furniture packages and individual items for residential and rental properties, including beds, sofas, dining sets, and appliances. Serves landlords, student accommodation providers, housing…
Serves B2B and public-sector buyers, including buy-to-let landlords, HMO property managers, student accommodation providers, care homes, councils, social housing providers and housing authorities…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsDesigns and sells dancewear and custom merchandise for dance schools, clubs and performing arts groups. Supplies leotards, tights, shoes, bags and team apparel, with options for printed, embroidered…
Targets dance schools, performing arts academies, cheer and gymnastics clubs, plus corporate and event teams across the UK; serves both organisations managing team stores and individual dancers or…
Financial Health
WeakWeak · Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsBrews and sells non‑alcoholic craft beers, including IPA, lager and stout styles. Products are made using traditional brewing ingredients and sold online as individual packs, mixed cases and…
Serves UK consumers seeking alcohol-free beer, including vegan, gluten-free and lower-calorie options, plus trade buyers such as retailers, bars, pubs and bottle shops looking to stock non-alcoholic…
Financial Health
WeakWeak · Hiring · 24% CAGR over 4y
Location
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Computed from 5 filingsOperates online auctions selling antique, vintage and retro collectibles, and offers consignment sales for individuals. Also buys and recycles used clothing, shoes and bags through cash‑for‑clothes…
Targets consumers and collectors seeking antique, vintage and retro collectables, plus local residents around Baglan and Fforestfach who want to sell household items or exchange reusable clothes,…
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsDesigns and manufactures electronic music effects equipment including guitar and bass effects pedals, signal processors, loopers, modulation and distortion units, amplifiers, and related accessories…
Sells primarily to musicians and audio creators, including guitarists, bassists, vocalists and producers, as well as enthusiasts buying music effects gear direct online.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Produces and sells bakery products including breads, pastries, savouries, sandwiches and celebration cakes. Supplies items to its retail bakery shops and offers takeaway food, coffee and online…
Sells primarily to local consumers in South Wales buying everyday bakery items, sandwiches and takeaway food, plus individuals and families ordering celebration cakes for occasions through its shops…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsManufactures timber garden buildings and outdoor structures including sheds, chalets, log cabins, summerhouses, workshops and home offices. Also produces garden furniture, playhouses, animal housing,…
Sells primarily to homeowners and garden owners seeking timber garden buildings, furniture, playhouses, home offices and animal housing, with bespoke options for domestic projects and some commercial…
Financial Health
WeakWeak · -7% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsSupplies ceramic and porcelain tiles for bathrooms, kitchens and floors, including feature and decorative designs. Also provides tiling adhesives, grouts and accessories, and offers CAD‑controlled…
Sells primarily to homeowners and home renovators buying bathroom, kitchen and floor tiles, plus adhesives and accessories. Also serves clients seeking bespoke waterjet tile designs for residential…
Financial Health
WeakWeak · 2% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates a hotel and traditional pub offering guest rooms, self‑catering holiday cottages, food and drink service, and facilities for weddings, ceremonies, receptions and private functions.
Serves consumers visiting the Gower Peninsula and Swansea area, including leisure travellers, pub diners, couples planning weddings, and individuals or groups organising private functions or…
Financial Health
WeakWeak
Location
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Financial sub-scores
Computed from 2 filingsOperates a garden centre retailing plants, trees, shrubs, pots, compost, fertilisers and gardening chemicals, along with garden furniture and landscaping materials such as gravel and greenhouses.…
Serves local homeowners, gardeners and restaurant visitors around Swansea, plus professional landscapers and DIY customers seeking garden, landscaping, furniture and plant-related products.
Financial Health
StableStable · 5% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsProvides vocational training and assessment courses for building services trades, including gas safety (ACS), electrical, plumbing and water, renewables, OFTEC oil, solid fuel, and F‑gas/air…
Serves new entrants, tradespeople and existing building services professionals in gas, electrical, plumbing, renewables, oil, solid fuel, refrigeration and air conditioning, plus employers needing…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsSupplies clothing labelling systems for care homes and schools, including laser‑etched button name tags and a handheld applicator used to attach reusable labels to garments, enabling identification…
Sells to care homes, care groups and schools that need to manage residents’ or pupils’ clothing, with buyers including care home teams, laundry managers and administrators handling bulk labelling…
Financial Health
WeakWeak · Hiring · 22% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsManufactures recycled surface panels and materials for commercial interior applications. Products include panels made from recycled plastics, textiles such as denim, and mineral waste, used for…
Sells B2B to commercial interior specifiers and buyers, including architects, designers, fit-out teams and contractors serving hospitality, retail, exhibition, workplace and washroom projects.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOnline retailer of incontinence and personal care products, including adult and children's pads, pull-up pants, slips, wipes, swimwear and related care items. Sells branded products such as TENA and…
Sells to consumers, carers and families buying incontinence, care and related swimwear products online, including adult and children’s ranges, with delivery terms specifically highlighted for…
Financial Health
StableStable · -66% CAGR over 4y
Location
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Computed from 4 filingsRetailer of beds and bedroom furniture, selling mattresses, divan and adjustable beds, bed frames, headboards and ottoman beds. Offers package deals and delivery with optional removal of old beds…
Serves local consumers and households in the Skewen and Swansea area shopping for beds, mattresses and bedroom furniture, including customers needing delivery, installation or old-bed removal.
Financial Health
WeakWeak · -9% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online fashion boutique retailing women’s clothing, footwear and accessories from multiple designer brands, including dresses, knitwear and bags, alongside jewellery, beauty products,…
Serves B2C consumers shopping online for designer womenswear, footwear, accessories, beauty and lifestyle gifts, including customers seeking occasionwear, holiday wear and gift vouchers.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsSupplies and sells toiletries, skincare, bath and body products, home fragrance items, and men’s grooming products, along with gift sets, greeting cards, and related giftware through online retail…
Sells primarily to retail consumers buying luxury toiletries, home fragrance and gift products, including gift purchasers. Also serves trade buyers in hospitality and retail via dedicated trade…
Financial Health
WeakWeak · Hiring · 26% CAGR over 4y
Location
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Computed from 3 filingsSupplies new and refurbished commercial gym equipment, including cardio machines, strength equipment, racks, benches, and flooring. Also offers equipment rental, servicing, spare parts, and…
Serves commercial gyms, fitness facilities, spas, event organisers and home-gym buyers across the UK, including customers seeking new, refurbished or rental training equipment.
Financial Health
StrongStrong · Hiring · 231% CAGR over 2y
Location
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Computed from 3 filingsRetailer of motocross and enduro parts, accessories and riding gear. Sells helmets, goggles, boots, body armour, tyres, tubes, lubricants, plastics, chains, and engine and chassis components from…
Sells to motocross and enduro riders, serving consumers who need bike parts, tyres, oils, clothing and protective gear for road and off-road riding, including owners of KTM, Honda, Husqvarna,…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Computed from 3 filingsProvides custom clothing printing and embroidery services. Supplies personalised garments including T‑shirts, polo shirts, hoodies, jackets, school uniforms and workwear bundles, producing branded…
Serves small to large businesses, schools, charities, sports teams, scout/theatre groups and consumers planning stag/hen events or school leavers, in South Wales and across the UK.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides community and online pharmacy services, including NHS and private prescription dispensing, medication supply, and health products. Offers blood tests, vaccinations, weight management…
Serves local residents in Neath and UK consumers online, including NHS and private prescription patients, people seeking wellness clinics, blood tests, vaccinations, weight management, and discreet…
Financial Health
WeakWeak · -1% CAGR over 5y
Location
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Computed from 3 filingsSupplies telehandler, tractor loader and skid steer parts and attachments, including buckets, pallet forks, bale spikes, hydraulic handlers, log grabs, sweepers, and adaptor pins. Operates an online…
Serves farmers, agricultural contractors, plant operators and machinery owners using telehandlers, tractor loaders, compact tractors and skid steers, mainly in B2B and trade settings.
Financial Health
StableStable · -26% CAGR over 2y
Location
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Computed from 5 filingsProduces and supplies pickled seafood and traditional preserves, including bottled pickled cockles, pickled mussels and laverbread. Distributes products to supermarkets, wholesalers and catering…
Sells to grocery retailers, small wholesalers and national multiples, alongside consumers buying direct online; also addresses catering buyers and households through retail cases and supermarket…
Financial Health
WeakWeak · -62% CAGR over 4y
Location
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Computed from 5 filingsDevelops and sells nutritional supplements including multivitamins, individual vitamins (B, C, D, E), minerals, fish oil and digestive products. Offers formulations such as calcium with vitamin D and…
Sells direct to consumers, primarily health-conscious adults and the general public buying vitamins, minerals, specialised oils and digestive supplements online.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 4 filingsProduces baked waffles and crackers, supplying supermarkets, delis, coffee shops and hospitality venues. Sells products online and through retail stockists, and offers wholesale supply and…
Serves UK consumers buying online or via stockists, plus trade and foodservice buyers including supermarkets, delis, coffee shops, boutique hotels and B&Bs.
Financial Health
WeakWeak · -14% CAGR over 3y
Location
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Computed from 3 filingsManufactures and supplies glass‑reinforced plastic (GRP) cabinets, kiosks and walk‑in enclosures, including single and double door units and apex‑roof structures. Offers standard and customised…
Serves B2B buyers and trade customers needing stock or customised GRP cabinets, walk-in enclosures and kiosks, including organisations purchasing online with delivery requirements.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 2y
Location
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Computed from 4 filingsWholesales used construction plant and machinery through an online platform, including mini diggers, dumpers, skid steers, telehandlers, trailers and attachments. Also purchases used equipment and…
Serves construction, groundworks, landscaping and agricultural contractors, plant hire firms and owner-operators buying, financing, part-exchanging or selling used plant machinery and attachments…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 3y
Location
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Computed from 3 filingsFarmer-owned cooperative producing and selling organic dairy products from member farms. Supplies milk, butter and cheeses and offers hampers and other dairy items through an online shop and trade…
Serves consumers buying organic Welsh dairy online or through stockists, alongside trade customers such as retailers and stockists seeking organic milk, butter, cheese and hampers.
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsRetailer of bicycles including electric, road, mountain, hybrid and children’s bikes from brands such as Trek, Bianchi and Merida. Also provides bike fitting, servicing and workshop repairs, and…
Serves cyclists in South Wales, from leisure riders and children to e-bike users, road and mountain cyclists, disability cyclists, race teams and junior riders.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 4 filingsOperates a rugby union club competing in Welsh domestic competitions. Organises matches and fixtures, manages player squads and club activities, and provides ticketing, hospitality, merchandise…
Serves rugby supporters, matchday visitors and merchandise buyers, alongside local young people and schools through community activity. Also targets businesses seeking sponsorship, advertising or…
Financial Health
StrongStrong · Hiring · 17% CAGR over 3y
Location
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Computed from 5 filingsManufactures glass‑reinforced plastic (GRP) cabinets, enclosures and housings for utility and infrastructure use, including roadside cabinets, single and double door units, walk‑in enclosures, and…
Serves utility providers, electrical contractors and infrastructure operators needing roadside, trackside or bespoke enclosure projects, plus organisations buying standard cabinet products online.
Financial Health
HealthyHealthy · Growing, Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsOperates an outdoor accommodation site offering camping pitches, glamping, log cabins and group dormitory lodging. Provides on-site dining and access to mountain biking, running and walking routes,…
Serves leisure travellers, outdoor enthusiasts, families and groups seeking camping, glamping, cabins or dormitory accommodation near South Wales mountain biking, running, walking trails and beaches.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 3 filingsSells and services garden machinery and equipment including lawnmowers, ride‑on and robotic mowers, chainsaws, hedge cutters, strimmers, pressure washers and cultivators. Also supplies garden tools,…
Serves homeowners, gardeners, grounds maintenance professionals and commercial buyers needing garden machinery, lawn care, pressure washing and floor care equipment.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 3 filingsSupplies products made from recycled waste plastic as alternatives to wood, including outdoor furniture, decking, fencing, bins, planters, plastic lumber and sheet materials for landscaping,…
Serves UK buyers needing outdoor and site furnishings, including schools, parks, councils, landscapers, construction projects, golf courses, fisheries, and consumers or businesses purchasing garden,…
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 2y
Location
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Computed from 5 filingsSupplies promotional merchandise and branded corporate products, including printed pens, notebooks, clothing, bags, drinkware, technology accessories, event materials, and display items. Provides…
Serves B2B buyers such as marketing teams, event organisers, charities and corporate procurement teams seeking branded promotional products, staff clothing, event giveaways and corporate gifts.
Financial Health
StableStable · -6% CAGR over 5y
Location
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Computed from 2 filingsManufactures chimney cowls, flue terminals, and chimney ventilation products. Produces flue liners, insulated twin wall flue systems, chimney caps, birdguards, woodburner installation kits, and…
Sells to trade and retail customers needing chimney, flue and stove installation supplies, including chimney/flue installers, roofing and building trades, stove installers, and homeowners.
Financial Health
WeakWeak · -8% CAGR over 1y
Location
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Computed from 5 filingsProvides skip hire services for domestic and commercial customers, supplying a range of skip sizes for construction, renovation and general waste. Handles skip delivery, collection and disposal to…
Serves homeowners and businesses in Swansea and surrounding areas, including construction, retail, hospitality and industrial customers needing domestic or commercial waste removal for projects,…
Financial Health
WeakWeak · -3% CAGR over 4y
Location
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83 more companies and their verified directors are in the file
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Key facts
About 9% of the trading cohort reports turnover above £5M (6 of 65 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
100.0% of the Swansea storefront cohort also shows the parent website platform, while 58.5% has analytics tooling detected.
Security and customer-enquiry add-ons are common: 55.4% show bot-checking technology, 30.8% show contact-form software, and 29.2% show edge network tooling.
Wholesale & Distribution is the largest tagged sector at 20.0%, followed by Advanced Manufacturing at 16.9% and Field Services & Trades at 15.4%.
GOV.UK distance-selling rules require online retailers to show identity, contact, price, delivery and cancellation information before an order is placed.
ONS reported online retail at 28.1% of Great Britain retail sales in April 2026, down from 28.7% in March 2026.
What else do WooCommerce users run?
Share of the 65 WooCommerce-running UK companies where each technology was also detected. As of June 2026.
Who runs WooCommerce in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£524.6K
Median UK turnover
9.2%
Above £5M turnover
4
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 123 companies, alongside financials and websites, in one Excel + CSV file.
How WooCommerce usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
WooCommerce is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
WooCommerce elsewhere
Frequently asked questions
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