Companies Using WP-Optimize in London: 241 Active Firms (2026)
Companies using site-speed optimisation in London run public websites tuned for caching, compression and database clean-up.
Buying responsibility usually sits with marketing, operations or web teams rather than central IT, because the stack is close to content publishing, enquiry capture and search visibility. Companies running this site-speed tooling tend to have public-site dependency: lead generation for services firms, catalogue browsing for distributors, booking or request flows for trades, and editorial publishing for media operators. Adoption signals a mature enough web operation to spend time on page performance, plug-in maintenance and consent-aware tracking, but not necessarily a large engineering team.
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Across London, 241 active companies are running this site-speed stack on public websites. The adoption picture is small-company weighted: the median reported headcount is 6, and median turnover is about £554,000, though 13 firms sit above £5M in turnover. Reported employment totals 4,599 people. The adopter mix leans practical and content-heavy, with construction, field services and trades, marketing agencies, media and publishing, and wholesale and distribution all common categories.
Website performance tooling is not a licensed activity in itself, but the surrounding web operation can create privacy obligations. The ICO treats cookie and similar-technology rules under PECR: organisations need to tell visitors when such technologies are present, explain their purpose, and obtain consent before storage or access unless the tool is strictly necessary for a user-requested online service. Where identifiers, form submissions or behavioural tracking involve personal data, the Data Protection Act and UK GDPR also apply. Procurement therefore tends to involve marketing, compliance and web operations, not just the agency or developer maintaining the site.
Adoption appears likely to remain tied to practical web maintenance rather than standalone digital change programmes. Smaller operators tend to add performance tools when slow pages start to affect search visibility, form completion or editorial workflow; larger employers are more likely to fold the same requirement into hosting, consent management and monitoring contracts. Agency influence should remain material, particularly where firms lack in-house engineering capacity. Over time, more of the function may be bundled into managed platforms, leaving specialist optimisation tools to justify themselves through diagnostic depth, reliability and compatibility.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of WP-Optimize rises with company size across the trading companies in this cohort. 0% of the 532,485 companies with under 10 employees run WP-Optimize (164 detected). 0.4% of the 15,364 companies with 10–50 employees run WP-Optimize (62 detected). 0.9% of the 1,763 companies with over 50 employees run WP-Optimize (15 detected). That is a 0.9% gap between the over 50 employees and under 10 employees bands.
241
Active firms
2026
13
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
472
Verified directors
Across this cohort
Top companies using WP-Optimize in London
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsProvides digital financial services for businesses, including multi‑currency accounts with UK sort codes and IBANs, domestic and international payments, foreign exchange, corporate Mastercard cards,…
Sells to businesses needing business accounts, payments, FX, cards and acquiring, especially firms with cross-border or multi-currency needs, including e-commerce merchants and companies operating in…
Financial Health
HealthyHealthy · Profitable, Hiring · 22% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides foreign exchange and international payment services, enabling businesses and individuals to send cross-border payments and manage currency exposure. Offers FX trading, global payment…
Targets internationally active businesses and corporate finance teams, as well as personal clients making overseas transfers and partner organisations needing foreign exchange and international…
Financial Health
StrongStrong · Hiring · 44% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides higher education and professional training courses, including HNDs, foundation years, bachelor's and top‑up degrees in business and health and social care, along with Level 3–5 diplomas in…
Serves individual learners and employer-sponsored students in London and Northampton seeking higher education and professional qualifications in business, health and social care.
Financial Health
StrongStrong · Hiring · 38% CAGR over 4y
Location
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Computed from 5 filingsDevelops and operates white‑label online investment portals that enable businesses to run direct investment rounds. Platforms integrate payment processing, regulatory compliance tools and investor…
Serves businesses and founders seeking to raise investment directly from their customers or the public, including companies running direct investment rounds and regulated offers.
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsPublishes educational textbooks, readers and digital learning resources for schools. Develops curricula, assessment tools and online platforms, and provides editorial, design and consultancy services…
Serves schools, educational institutions and ministries of education worldwide, spanning preschool, primary, lower and upper secondary, ELT and assessment markets.
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides private general practitioner consultations and preventative health screening services, including genetic testing, cancer risk assessments, whole‑body MRI scans, ultrasound imaging,…
Serves private healthcare patients and families, from newborns to older adults, mainly in London, with nationwide access for video consultations; also addresses UK businesses seeking employee health…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 3 filingsDevelops and provides cloud-based recruitment and talent management software. Platform includes applicant tracking, candidate relationship management, career sites, onboarding, learning, performance…
Serves enterprise HR, talent acquisition and workforce management teams across sectors including automotive, finance, healthcare, higher education, life sciences, public sector, retail, RPO,…
Financial Health
StableStable · Hiring · 60% CAGR over 2y
Location
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Computed from 5 filingsDistributes electronic, electromechanical, and industrial automation components including semiconductors, passives, capacitors, relays, and interconnects. Provides global sourcing, franchised…
Serves B2B electronics manufacturers, industrial automation and MRO buyers, and supply-chain/procurement teams across industrial, automotive, medical, aviation, aerospace and defence, communications,…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 5y
Location
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Computed from 3 filingsProvides managed IT support and outsourcing services for businesses, including infrastructure monitoring and management, Microsoft 365 support and migration, Azure cloud consultancy, cybersecurity…
Serves London-based businesses and professional organisations, with sector focus on financial services, alternative investment firms, UHNW/family offices, renewable energy companies, and…
Financial Health
StableStable · -6% CAGR over 2y
Location
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Computed from 5 filingsDevelops and operates a legal market data platform that aggregates and analyses publicly available information on lawyers and law firms. Provides searchable databases, market intelligence tools, and…
Serves law firms, specialist legal recruiters, investors, media organisations, service providers to the legal sector, and individual lawyers seeking UK and Ireland legal market intelligence.
Financial Health
StableStable · Hiring · 17% CAGR over 5y
Location
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Computed from 5 filingsProvides English language training through online and in‑person classes, including general English, speaking practice, and exam preparation such as IELTS. Also offers group bookings, language level…
Serves individual English-language learners, international students and groups seeking online or in-person classes in London, including learners preparing for IELTS or other exams.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsProvides staffing and recruitment services supplying temporary and permanent workers to businesses across multiple industries. Also offers outsourced customer service support including reception,…
Serves businesses across varied industries needing temporary, flexible or permanent staff, plus employers seeking outsourced customer service support. Also targets jobseekers looking for flexible or…
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 2 filingsProduces and co-produces stage theatre productions, including musicals and plays. Oversees development, financing, production management and touring, and manages creative, technical and marketing…
Targets theatre audiences, theatre venues and promoters, and licensing partners across London, Broadway, UK touring markets and international territories.
Financial Health
StrongStrong · Growing · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsOperates a group of dental laboratories providing manufactured dental products and digital dentistry services, including clear aligners, digital dentures, crowns, implants, retainers and surgical…
Serves UK dentists, orthodontic providers, dental practices and dental laboratories, with some patient-facing audiences for aligners, dentures, implants, retainers and whitening.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsProvides eCommerce website development and support, specialising in Shopify Plus, Adobe Commerce and other commerce platforms. Also delivers digital marketing, advertising, content production, social…
Serves ecommerce businesses, from global retailers and established brands to fast-scaling innovators using platforms such as Shopify Plus, Adobe Commerce, Salesforce Commerce Cloud, BigCommerce and…
Financial Health
HealthyHealthy · Hiring · 68% CAGR over 4y
Location
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Computed from 5 filingsSupplies pharmaceutical products including tablets, capsules, oral liquids and topical ointments. Product range includes analgesics, gastrointestinal and respiratory medicines, nutritional syrups,…
Targets consumers and patients buying pharmaceutical and healthcare items online, with a retail catalogue and add-to-cart pricing. The site indicates a direct-to-consumer market rather than business,…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 6y
Location
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Financial sub-scores
Computed from 5 filingsConducts market research on student and graduate recruitment, including large surveys and interviews with university finalists. Provides employers with analysis of career expectations, recruitment…
Serves major UK and international employers, especially graduate recruiters and HR teams targeting students at leading UK universities, including organisations participating in graduate careers…
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsProvides out-of-home advertising media in transport and leisure environments, including advertising on train tickets, station ticket gates, LeShuttle services and cinema screens, connecting brands…
Serves brands and media agencies seeking to reach consumers in high-dwell transport and cinema environments, including rail, ticket gate, LeShuttle and cinema audiences.
Financial Health
HealthyHealthy · Growing · 3% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsProvides manned security services including corporate, retail, hotel and construction site security, event security, concierge services, mobile patrols and key holding. Also supplies K9 security,…
Serves B2B customers needing onsite security, including corporate offices, construction sites, event organisers, hotels, retailers, industrial and warehouse operators, primarily in London and other…
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides brand engagement and field marketing services for consumer brands and retailers, including product demonstrations, retail staff training, brand ambassadors, experiential events,…
Serves B2B marketing, sales and retail teams at consumer brands and major retailers, especially in technology, telecoms, home appliances, home improvement and beauty.
Financial Health
HealthyHealthy · -2% CAGR over 2y
Location
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Computed from 5 filingsProvides serviced office suites, meeting rooms and day offices for businesses, offering fully furnished workspaces with flexible terms. Also supplies virtual office services, reception support and…
Serves B2B customers across North London, from solo consultants and startups to consultancies, small companies and established firms with teams of 2 to 15+ seeking flexible workspace arrangements.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSupplies furniture to trade customers, specialising in sliding wardrobes. Also wholesales sofas, sofa beds, bedroom sets, beds, and mattresses through an online catalogue, offering bulk supply and…
Serves UK trade buyers, including furniture retailers, resellers and dropshipping businesses seeking wholesale home furniture ranges for resale.
Financial Health
HealthyHealthy · -2% CAGR over 4y
Location
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Computed from 3 filingsProduces and manages the stage musical “Operation Mincemeat”, organising theatre performances, ticket sales, lotteries, merchandise and national and international tour promotions through its official…
Sells to consumers and groups seeking West End musical theatre, including theatre-goers, families, tourists, repeat fans, lottery entrants, and school or education audiences.
Financial Health
StableStable · -80% CAGR over 2y
Location
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Computed from 5 filingsProduces and manages the stage play “The Mousetrap”, including its theatrical performances and touring productions. Oversees casting, creative production, and ticket sales for the Agatha Christie…
Serves B2C theatre audiences, including London West End visitors, tourists and Agatha Christie fans, plus regional theatregoers attending its UK and Ireland tour.
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsProvides legal services including wills and probate, trust and deputyship matters, family law, property transactions, litigation, immigration advice, employment redundancy support, and notary…
Serves private individuals, families, executors, trustees, property clients, employees and entrepreneurs, alongside commercial clients seeking legal support in West London.
Financial Health
StrongStrong · Hiring · 8% CAGR over 5y
Location
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Computed from 3 filingsProvides mortgage brokerage and specialist property finance advice, including residential and buy‑to‑let mortgages, bridging loans, development and commercial finance, and personal protection and…
Serves homeowners and property buyers, buy-to-let landlords with small or large portfolios, property developers, businesses of all sizes, and individuals needing protection or insurance advice.
Financial Health
StrongStrong · Hiring · 26% CAGR over 2y
Location
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Computed from 3 filingsProvides insurance brokerage services arranging motor, fleet, commercial liability and property insurance. Offers cover for taxi and private hire drivers, courier and haulage vehicles, motor trade…
Serves private drivers and commercial clients, including taxi/private hire and courier drivers, fleet operators, haulage firms, landlords, property owners, motor traders, offices, surgeries,…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides affordable rented housing and property management services. Manages residential accommodation for tenants, including rent and service charge administration, repairs and maintenance…
Serves individuals and households across the UK who are eligible for affordable rented housing, including existing tenants needing tenancy support, repairs guidance and debt advice.
Financial Health
HealthyHealthy · 0% CAGR over 6y
Location
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Computed from 5 filingsProvides consulting, implementation and managed services for Microsoft technologies including Dynamics 365, Power Platform and Azure. Delivers AI, data analytics, cloud migration, cybersecurity and…
Serves healthcare providers and payers, non-profit organisations, cities and local governments, public sector bodies, and SMBs seeking Microsoft cloud, AI, Dynamics 365 and managed IT support.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides recruitment and staffing services for the hospitality, housekeeping and events sectors, supplying trained personnel such as bar staff, waiters, housekeepers and event staff to hotels,…
Serves London hospitality employers—4/5-star hotels, bars, restaurants, events venues and housekeeping operations—and job seekers seeking full-time or part-time roles in hospitality, housekeeping and…
Financial Health
StrongStrong · Hiring · 136% CAGR over 4y
Location
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Computed from 3 filingsProvides brand analytics and market research services combining consumer panel data, AI, ethnographic research and marketing mix modelling to measure brand equity, campaign impact and return on…
Serves B2B brand owners and consumer-facing companies, especially brand P&L teams, equity analysts and marketing decision-makers needing category and market insight across campaigns, launches and…
Financial Health
HealthyHealthy · Hiring · 58% CAGR over 2y
Location
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Computed from 5 filingsManufactures, wholesales and sells double‑glazed windows and doors, including uPVC and aluminium systems. Supplies products for residential and commercial glazing projects to trade customers and…
Serves homeowners, trade installers, double glazing businesses, and commercial/specification clients across West London.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Computed from 3 filingsProvides residential construction and renovation services including house extensions, loft and dormer conversions, kitchen and side return extensions, and full home refurbishments. Also offers…
Targets homeowners and residential property owners in London and surrounding areas seeking high-end extensions, loft conversions, kitchen extensions and whole-home renovations.
Financial Health
StrongStrong · Growing, Hiring · 55% CAGR over 2y
Location
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Computed from 5 filingsProvides chauffeur-driven transport services in Mercedes vehicles, including airport transfers, corporate travel, event transport, hourly hire, and private sightseeing tours. Serves business…
Serves both B2B and affluent private clients, especially executive assistants, office managers and procurement teams arranging transport for senior executives, clients and visitors, plus travellers…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides public relations and communications services, including brand strategy, media relations, public affairs, digital and experiential marketing, and consumer insights. Develops campaigns and…
Serves B2B clients, mainly ambitious consumer brands and corporate marketing or communications teams, including food, beverage, CPG and battery brands.
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides private hire minicab services including local journeys and airport transfers. Operates a 24/7 booking service via phone and mobile app, offering executive vehicles, GPS‑tracked cars, and…
Serves local consumers, business account holders and personal account customers in Abbey Wood, Thamesmead and South East London, including travellers needing airport or seaport transfers and PAs…
Financial Health
WeakWeak · 13% CAGR over 3y
Location
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Computed from 5 filingsProvides outsourced call centre and business process outsourcing services, including inbound and outbound customer service, multilingual 24/7 support, telemarketing, sales and retention calls, lead…
Serves B2C brands and large organisations seeking outsourced customer contact, including ecommerce, subscription retail, automotive, sports, media and wine businesses.
Financial Health
StableStable · -64% CAGR over 5y
Location
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Computed from 4 filingsSupplies alcoholic beverages and related products to hospitality venues. Distributes spirits, wines, champagne, lagers, ciders and ales from a catalogue of thousands of items, providing order…
Serves B2B hospitality customers, including hotels, restaurants, pubs, clubs and lounge bars that need regular bar stock.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 3y
Location
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Computed from 4 filingsProvides domiciliary home care services including visiting care, live‑in care and overnight support. Assists elderly and vulnerable individuals with personal care, medication, meal preparation,…
Serves private individuals and families in London seeking in-home care for older adults, disabled people, and people with dementia, cancer, Parkinson’s, spinal injuries, mental health needs or…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 3y
Location
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Computed from 5 filingsProvides private dermatology consultations and treatments, including diagnosis and management of skin conditions, mole checks and removals, laser dermatology procedures, acne and scar treatments, and…
Serves private patients, including adults, teenagers and children, seeking medical, laser and cosmetic dermatology consultations in London or online for skin conditions, mole checks and aesthetic…
Financial Health
StableStable · Hiring · 63% CAGR over 4y
Location
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Computed from 5 filingsProvides chartered accountancy services including audit, tax planning and compliance, corporate finance, and financial advisory. Advises businesses, entrepreneurs, and high‑net‑worth individuals…
Serves entrepreneurial SMEs, large corporates and high-net-worth individuals, with sector focus on property, hospitality, not-for-profit, sports, technology, financial services, media and…
Financial Health
HealthyHealthy · -1% CAGR over 5y
Location
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Computed from 5 filingsProvides IT consultancy and software management services focused on application lifecycle management, application rationalisation, packaging, and modernisation. Helps enterprises assess application…
Serves enterprise IT leaders in the UK, including financial services, government, engineering, healthcare, manufacturing and other regulated sectors with complex application estates.
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 3 filingsProvides mobile and relocatable medical imaging units including MRI, CT and mammography trailers for hospitals and clinics. Offers equipment rental, deployment and maintenance support, with optional…
Serves private and public hospitals, NHS screening programmes and veterinary practices needing mobile or relocatable diagnostic imaging capacity, with optional staffing, across the UK, Ireland and…
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsProvides residential property letting and management services, offering rooms in shared houses, whole-property rentals and short‑term lets. Also assists landlords with rent‑guarantee management,…
Serves private renters seeking rooms, whole-property rentals or short lets, plus home buyers, sellers and landlords looking for rent guarantee, management, renovation or sales support.
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsProvides event catering services for corporate and private events, supplying mobile food and drink tricycles, bars, and coffee stations with staff. Offers hot and cold food, alcoholic beverages, and…
Serves event planners, event managers, corporate clients and private party organisers planning product launches, awards ceremonies, weddings and business gatherings, mainly in London.
Financial Health
StableStable · -11% CAGR over 4y
Location
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Computed from 5 filingsProvides outsourced IT support and managed IT services for businesses, including 24/7 helpdesk, network monitoring, infrastructure management, cloud services, cybersecurity, and IT consultancy…
Serves business and non-profit organisations across the US and Europe, including hospitality operators, finance firms, associations, manufacturers, media and creative agencies, charities, and…
Financial Health
WeakWeak · -3% CAGR over 4y
Location
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Computed from 5 filingsProvides psychiatric assessment and mental health treatment services, including online screening assessments, personalised precision psychiatry diagnostics and treatment planning, and neurofeedback…
Serves private patients in the UK seeking psychiatric assessment, personalised mental health treatment, and neurofeedback support for focus, anxiety and related symptoms.
Financial Health
StableStable · -7% CAGR over 5y
Location
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Computed from 3 filingsProduces and co-produces stage musicals and theatre productions, overseeing development, financing and touring of shows. Portfolio includes titles such as Mrs Doubtfire, Calamity Jane and The Devil…
Serves a mixed B2C and B2B market: theatre audiences for West End, Broadway, UK touring and international shows, plus theatre venues, co-producers and licensing partners.
Financial Health
StrongStrong · Growing, Hiring · 54% CAGR over 2y
Location
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Computed from 5 filingsProvides recruitment and staffing services for the health and social care sector, supplying temporary, permanent and locum professionals including social workers, nurses and allied health staff, and…
Serves public and private sector health and social care organisations needing temporary or permanent allied health, social work and nursing staff, including healthcare providers, care services and…
Financial Health
HealthyHealthy · Hiring · 2% CAGR over 4y
Location
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341 more companies and their verified directors are in the file
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Key facts
About 5% of the trading cohort reports turnover above £5M (13 of 241 firms) — the rest sits below that revenue band.
8% of the cohort was incorporated since 2022 (20 firms), so a sizeable share is in its first few filing cycles.
The optimisation stack is almost always paired with the underlying CMS: 99.2% (239) of the London cohort also run it.
Search and measurement tooling commonly sits alongside page-speed work, with 59.3% (143) running an SEO plugin and 51.9% (125) using analytics.
Form handling and bot checks are also visible in the stack, with 41.1% (99) using an anti-bot challenge tool and 22.0% (53) running a contact-form plugin.
Construction is the largest tagged sector at 13.7% (33), followed by field services and trades at 11.2% (27).
The ICO treats cookie rules under PECR regulation 6: organisations must explain cookies and obtain consent before storage unless the cookies are strictly necessary, while personal-data processing also falls under the Data Protection Act and UK GDPR.
What else do WP-Optimize users run?
Share of the 241 WP-Optimize-running UK companies where each technology was also detected. As of June 2026.
Who runs WP-Optimize in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£553.9K
Median UK turnover
5.4%
Above £5M turnover
20
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 390 companies, alongside financials and websites, in one Excel + CSV file.
How WP-Optimize usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Sources
- Usage Statistics and Market Share of WordPress
- W3Techs reports that WordPress is used by 43.4% of all websites.
- W3Techs reports that WordPress has a 60.7% share among websites with a known CMS.
WP-Optimize is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many companies in London use WP-Optimize?
How is WP-Optimize usage detected?
What kinds of companies use WP-Optimize in London?
What do WP-Optimize users in London also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 390 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.