Companies Using Yoast SEO in Stoke-on-Trent: 333 Active Firms (2026)
Companies running SEO plugins in Stoke-on-Trent use website content tools to manage search metadata and organic visibility across the local metropolitan market.
Adoption of a mature SEO plugin usually points to a website that has moved beyond brochureware. The tool handles page titles, search snippets, indexing rules, sitemaps and content prompts, so buying centres tend to sit between marketing, ecommerce and the external web agency rather than central IT. In Stoke-on-Trent, that usually suits locally oriented service firms, manufacturers, distributors and education or hospitality operators with content-heavy websites. The commercial signal is not enterprise software spend; it is a named owner for search visibility, an appetite for measurement, and a need to connect organic traffic with enquiries, bookings or quote requests.
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Stoke-on-Trent has 333 actively trading companies running this SEO plugin, making the local adoption base more about ordinary commercial websites than large software estates. Reported employment across the cohort totals 2,309 people. Commercial scale is uneven: 14 firms have turnover above £5M, while 15 were incorporated since 2022. Adoption is concentrated in construction (19.8%), field services and trades (15.9%), advanced manufacturing (15.3%) and wholesale or distribution (14.1%), with travel and hospitality also present (6.0%).
Companies running this stack are not normally licensed just because they use an SEO plugin, but their marketing operations sit inside several UK rules. The ICO’s PECR guidance expects websites to tell visitors about cookies and similar device-access technologies, explain their purpose and obtain consent before setting non-essential ones. Where analytics or cookie identifiers become personal data, UK GDPR and the Data Protection Act apply too. The ASA’s CAP Advertising Codes also matter: search landing pages, paid search copy, affiliate content and social posts can be marketing communications, so claims, pricing and substantiation need the same discipline as offline advertising.
Adoption appears likely to remain tied to the content-management stack rather than treated as a standalone procurement decision. Migration pressure tends to come from site rebuilds, agency changes and privacy tooling rather than from the SEO plugin alone. Smaller local firms often keep the same setup for long periods because content templates, redirects and search snippets become operationally embedded. Higher-turnover users are more likely to add tag management, consent tooling and security layers around it, which shifts procurement from a simple plugin choice to an agency-and-governance decision. Consolidation may therefore show up less as visible platform churn and more as fewer agencies controlling more of the local website maintenance workflow.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Yoast SEO rises with company size across the trading companies in this cohort. 2.4% of the 8,770 companies with under 10 employees run Yoast SEO (212 detected). 20.6% of the 553 companies with 10–50 employees run Yoast SEO (114 detected). 20.8% of the 53 companies with over 50 employees run Yoast SEO (11 detected). That is a 18.4% gap between the over 50 employees and under 10 employees bands.
333
Active firms
2026
14
Above £5M turnover
Trading firms
7
Median headcount
Filed accounts
745
Verified directors
Across this cohort
Top companies using Yoast SEO in Stoke-on-Trent
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides digital marketing services for businesses, including website design and development, user experience optimisation, SEO, PPC and paid social advertising, content marketing, social media…
Serves independent businesses with growth ambitions, including B2B firms in manufacturing, engineering, professional services and education, from local to global markets.
Financial Health
HealthyHealthy · Growing · 2% CAGR over 4y
Location
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Computed from 4 filingsOperates self-storage facilities offering container storage units for personal, business and student use. Provides short- and long-term storage space for household goods, business stock and vehicles…
Serves consumers, students, businesses and vehicle owners needing short- or long-term storage in Birmingham and Stoke-on-Trent, including people moving home, renovating, storing stock or relocating…
Financial Health
StrongStrong · Hiring · 24% CAGR over 4y
Location
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Computed from 5 filingsProvides health and safety training courses for construction and industrial workplaces, including NEBOSH, IOSH, CITB and first aid certifications. Also offers CSCS card application support, HSE test…
Serves organisations, site workers, supervisors and managers in construction, utilities and industrial sectors needing health and safety compliance, CSCS/CITB credentials and workplace safety…
Financial Health
HealthyHealthy · Hiring · 46% CAGR over 4y
Location
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Computed from 5 filingsProvides skip hire and waste management services for domestic, commercial and construction projects. Offers a range of skip sizes including mini, midi, maxi and enclosed skips for home clear‑outs,…
Serves homeowners, landlords, tradespeople, construction firms and local businesses across Stoke-on-Trent, Staffordshire and Cheshire with waste disposal needs from clear-outs to building projects.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 4 filingsProvides B2B public relations and communications services, including press releases, media relations, crisis communication, social media management, digital marketing, SEO, and content creation. Also…
Serves B2B organisations and marketing teams across packaging and print, logistics, pharmaceuticals, professional services, property and construction, including growing businesses and event…
Financial Health
HealthyHealthy · -79% CAGR over 3y
Location
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Computed from 4 filingsProduces and sells vitamins, nutraceuticals and dietary supplements, and provides contract manufacturing of food supplements for third‑party brands. Also operates in‑house supplement brands offering…
Serves emerging and premium mid-sized health and wellness brands needing UK food supplement contract manufacturing, and consumers shopping online for vitamins and nutritional supplements.
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 4y
Location
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Computed from 5 filingsProvides residential conveyancing legal services for property transactions, including buying and selling homes, remortgaging, new build purchases, right to buy, equity release, auction sales,…
Serves private property clients in Staffordshire and Stoke-on-Trent, including home buyers and sellers, first-time buyers, remortgaging homeowners, new-build purchasers, right-to-buy tenants,…
Financial Health
StableStable · -57% CAGR over 4y
Location
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Computed from 4 filingsDesigns and manufactures kilns and industrial furnaces for ceramics, glass processing, metal heat treatment, dental applications and laboratories. Supplies pottery equipment and provides…
Serves B2B and education customers in ceramics, glass, metal heat treatment, dental, laboratory and industrial sectors, alongside hobbyists, studios and pottery equipment buyers.
Financial Health
HealthyHealthy · -78% CAGR over 3y
Location
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Computed from 5 filingsProvides tool and plant hire for construction, renovation and DIY projects, including mini diggers, dumpers, generators, breakers, ladders, power tools and site equipment. Also offers trade accounts…
Serves trade contractors, construction and renovation businesses, and DIY/home garden customers in Stoke-on-Trent, with trade accounts for repeat business users.
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides B2B marketing services for companies in technical and industrial sectors, including marketing strategy, brand development, creative campaign design, PR and media relations, website and…
Serves marketing leaders at B2B companies operating in complex or highly technical sectors, including construction, building products, energy, utilities and telecoms.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsProvides commercial property consultancy services including sales and lettings agency, property valuation, lease renewal and rent review advice, property management, and development or acquisition…
Serves businesses, landlords, tenants, investors and developers in commercial property across Stoke-on-Trent, Staffordshire and South Cheshire, plus residential clients requiring valuations.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsProvides legal services focused on personal injury and compensation claims, representing clients in cases including road traffic accidents, workplace injuries, medical and dental negligence, product…
Serves consumers pursuing compensation claims, including accident victims, patients affected by medical, dental or cosmetic negligence, and workers with workplace injury or industrial disease claims.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsProvides branding, creative design and digital marketing services. Develops websites, e‑commerce platforms and web applications, and delivers SEO, PPC advertising, copywriting, campaign strategy and…
Serves businesses and organisations needing creative or digital agency support, including charities, education providers, visitor attractions and other brands with project budgets from £5,000.
Financial Health
StrongStrong · Growing · 2% CAGR over 4y
Location
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Computed from 3 filingsSupplies office furniture and photocopiers to businesses and provides workspace design and space planning services. Delivers office fit-outs, reorganisation and relocation support, and refurbishment…
Serves businesses, schools and other organisations needing office or learning-space furnishings, photocopiers and fit-out support across the UK, with location pages for Staffordshire, Cheshire,…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 2y
Location
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Computed from 5 filingsProvides architectural design and consultancy services for residential and commercial projects, including feasibility studies, concept design, planning support, and project delivery from early design…
Serves residential homeowners and commercial clients, including workplace and property project buyers, in Stoke-on-Trent, Newcastle-under-Lyme, Staffordshire, Staffordshire Moorlands, Cheshire and…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides brand development, digital marketing and performance marketing services, including paid search management, data‑driven campaign optimisation, and digital strategy work for businesses across…
Serves B2B organisations seeking brand, digital and performance marketing, with clients in manufacturing, commercial interiors, housing and education, including trusts, academies and housing…
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides vehicle recovery and roadside assistance, automotive servicing and mechanical repairs, MOT testing, wheel alignment and ADAS calibration. Also offers bodywork repairs, DPF cleaning, air…
Serves private motorists, car and van owners, campervan and motorhome drivers, plus business fleet and personal leasing customers in Stoke-on-Trent and Staffordshire.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 5y
Location
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Computed from 5 filingsProvides private hire taxi services including local and long‑distance journeys, airport transfers, school transport, and executive travel. Also offers event transport and chauffeur-style vehicle hire…
Serves consumers, business clients, schools, councils and event attendees in Stoke-on-Trent, Newcastle-under-Lyme, Cheshire and surrounding areas, including airport passengers, wedding parties and…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 3 filingsOperates bar and grill restaurants offering dine-in meals, including grilled dishes, breakfasts, lunches, Sunday roasts and brunch, alongside cocktails and other drinks. Provides table bookings,…
Sells to consumers seeking casual dining and drinks, including couples, families, groups of friends and brunch or special-occasion diners, across its Staffordshire and Cheshire restaurant locations.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 2y
Location
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Computed from 5 filingsProvides residential and commercial construction services including home extensions, garage conversions, property renovations, and kitchen and bathroom installations. Also undertakes commercial…
Sells to homeowners and commercial property clients seeking extensions, renovations, kitchen and bathroom projects, garage conversions, office remodelling, or new commercial premises, particularly in…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 3 filingsProvides gas, plumbing, heating and electrical installation, repair and maintenance services for residential, social housing and commercial properties. Also installs energy‑efficiency and…
Serves social housing providers, housebuilders and private developers, plus commercial property owners and businesses nationwide with residential and commercial property portfolios.
Financial Health
HealthyHealthy · Profitable, Hiring · 14% CAGR over 2y
Location
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Computed from 5 filingsProvides graphic design, print production and installation services for corporate branding, including business signage, vehicle fleet livery and wrapping, exhibition displays, interior wall graphics,…
Serves UK national organisations and SMEs needing corporate branding, with sector focus on transport fleets, rail operators, waste management, schools, construction firms, and brands running…
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 5 filingsProvides maintenance, design and installation of HVAC, air conditioning, ventilation and refrigeration systems. Delivers building services and facilities management including mechanical and…
Serves commercial, industrial and private-sector organisations, plus public-sector bodies across the UK, including retailers, NHS and private healthcare providers, schools, colleges, universities,…
Financial Health
HealthyHealthy · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 3 filingsSupplies ready-mix and bulk concrete, low‑carbon concrete, and sand/cement floor screed for construction projects. Operates concrete batching plants and provides delivery and concrete pumping…
Serves homeowners, DIY landscapers, contractors and commercial clients across Staffordshire and South Cheshire, from small domestic projects to large construction contracts.
Financial Health
StrongStrong · Profitable, Hiring · 7% CAGR over 2y
Location
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Computed from 3 filingsProvides residential estate agency and lettings services, including marketing properties for sale and rent, tenant sourcing, property management, and rental guarantee schemes. Also offers property…
Serves UK residential property landlords, tenants, home sellers and buyers, plus individual property investors seeking to build portfolios.
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides school holiday sports clubs and childcare programmes for children, including Holiday Activities and Food (HAF) sessions, before‑ and after‑school clubs, and extracurricular sports. Delivers…
Serves parents seeking holiday clubs and wraparound childcare, plus primary schools and early years settings needing PE, extra-curricular sports, enrichment and HAF activity provision in…
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Computed from 5 filingsProvides domiciliary and live‑in care services for individuals, including personal care, companionship, respite care, dementia and Alzheimer’s support, and assistance with household and daily living…
Serves individuals who need home-based care and support, including older people, people living with dementia or Alzheimer’s, and those requiring respite, live-in care, companionship, personal care,…
Financial Health
StrongStrong · Growing, Hiring · 124% CAGR over 4y
Location
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Computed from 5 filingsProvides domiciliary care services for adults, including personal care, medication assistance, mobility support, meal preparation and household tasks. Also offers social support, wellbeing guidance,…
Serves adults and families seeking home care support, including older people and individuals needing help with personal care, mobility, household tasks and social interaction across Cheshire,…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 3 filingsProvides residential and commercial roofing services including installation and repair of felt, tiled, slate and single‑ply roofs. Also carries out chimney repairs and installation of fascias,…
Serves homeowners and commercial property owners or occupiers across Stoke-on-Trent, Staffordshire, Cheshire and Derbyshire, including domestic customers and businesses with premises requiring…
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 2y
Location
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Computed from 5 filingsProvides accredited workplace training courses including health and safety, first aid, and care sector training. Delivers in‑company, e‑learning, and scheduled courses for industries such as…
Serves UK employers needing workplace health and safety training, including care settings, industrial businesses, retailers, offices, education providers and primary care trusts, through in-company…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides construction and building contracting services including new build development, refurbishments, alterations and maintenance. Works with architectural practices to deliver design and build…
Serves public, private and commercial clients in and around Staffordshire, including healthcare trusts, education estates, industrial and commercial property owners, residential clients, and…
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 5y
Location
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Computed from 5 filingsProvides vehicle rental services including cars, vans, trucks, tractor units, trailers, plant equipment and shunting vehicles. Also offers vehicle servicing, mechanical repairs and MOT testing for…
Serves local consumers, tradespeople, fleet operators and businesses needing cars, vans, trucks, trailers, plant or shunting vehicles, plus vehicle owners requiring MOT, repair and servicing.
Financial Health
HealthyHealthy · -1% CAGR over 4y
Location
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Computed from 5 filingsProvides courier and logistics services including same‑day delivery, overnight and international parcel shipping, and pallet transport. Operates temperature‑controlled vehicles for pharmaceuticals…
Serves businesses in Stoke-on-Trent, the West Midlands and UK-wide, especially pharmaceutical and healthcare organisations needing temperature-sensitive logistics, plus companies requiring same-day,…
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsProvides legal services to businesses and individuals, including corporate acquisitions and restructurings, commercial contracts, intellectual property and insolvency advice, dispute resolution, real…
Sells to businesses, business owners and private individuals needing legal support, particularly around corporate transactions, commercial disputes, property, estate planning, probate and wealth…
Financial Health
HealthyHealthy · -5% CAGR over 4y
Location
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Computed from 5 filingsSupplies, installs and services portable fire extinguishers. Provides inspection, testing and refilling of extinguishers, maintenance of fire alarms and emergency lighting, and supply of fire safety…
Serves businesses and organisations needing fire safety compliance support, primarily across Staffordshire, Cheshire, Derbyshire, the West Midlands and North West, with some nationwide coverage.
Financial Health
StrongStrong · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsSupplies and services industrial electric motors, inverter drives, gear units, pumps and control equipment. Distributes products from manufacturers such as Brook Crompton, WEG, Danfoss and Wilo, and…
Serves B2B industrial and commercial customers, including manufacturers, engineering firms and maintenance teams using electric motors, drives, gearboxes, pumps and controls.
Financial Health
StrongStrong · Growing, Hiring · 2% CAGR over 4y
Location
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Computed from 5 filingsProvides vehicle maintenance and repair services including MOT testing, routine servicing, mechanical repairs, diagnostics, tyre fitting, air conditioning servicing, and breakdown recovery for cars,…
Serves local vehicle owners in Stoke-on-Trent, including car, motorcycle and motorhome drivers, alongside businesses and public/private sector operators with vans, minibuses and light commercial…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Computed from 3 filingsProvides commercial and industrial electrical contracting services including electrical installation, inspection and testing, HV/LV distribution, fire and security systems, structured cabling,…
Serves public and private sector organisations across the UK, primarily commercial and industrial clients with sites requiring electrical contractor support.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 2y
Location
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Computed from 5 filingsSupplies and installs motorhome accessories and towing equipment, including towbars, A-frames, levelling systems and air suspension. Also sells carriers, vehicle electrics, solar panels and other…
Serves UK motorhome, campervan and caravan owners seeking fitted towing, levelling, suspension, carrier and accessory solutions, including owners of Fiat, Mercedes, Ford and Iveco-based motorhomes.
Financial Health
HealthyHealthy · 16% CAGR over 4y
Location
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Computed from 3 filingsProvides electrical contracting services for residential, commercial and industrial projects, including wiring, lighting design and electrical system installation. Also installs smart home and…
Serves homeowners, property developers, and business owners in Staffordshire with residential, commercial, office, or industrial spaces, including customers planning smart home or smart business…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 2y
Location
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Computed from 5 filingsSupplies automotive spare parts and accessories for cars, serving both trade customers and the public. Stocks OE‑quality components for vehicle maintenance, repair, and performance upgrades, with…
Sells to drivers, independent garages, and the general public needing car parts for repairs, classic restorations, and performance upgrades, serving both trade and retail customers across the UK.
Financial Health
StrongStrong · -21% CAGR over 3y
Location
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Computed from 5 filingsSupplies temporary and permanent healthcare staff, including nurses, healthcare assistants and support workers, to hospitals, care homes and other care providers. Recruits, vets and places personnel…
Serves hospitals, care homes and healthcare providers needing temporary or permanent nursing, care assistant and support worker staffing, with emphasis on Staffordshire and wider UK coverage.
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsProvides managed IT support and cybersecurity services for businesses, including network monitoring, disaster recovery, cloud and Office 365 management, email protection, VoIP systems, data backup,…
Serves commercial SMEs, enterprise organisations and not-for-profits across the UK, typically office-based organisations with users requiring ongoing technology support.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsSupplies post-mix soft drink syrups, fruit juices and cordials to pubs, leisure and catering venues. Provides drink dispensing equipment, installation, maintenance, sanitisation and breakdown…
Serves B2B customers in the leisure, licensed and catering sectors, including venues needing dispense soft drinks across Staffordshire, Cheshire, Shropshire, Derbyshire, the North West and West…
Financial Health
HealthyHealthy · Growing, Hiring · 2% CAGR over 4y
Location
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Computed from 3 filingsProvides childcare and early years education for children aged six weeks to five years, offering full and sessional day care, before and after-school care, and holiday clubs, with meals, play areas,…
Serves parents and guardians in Hanley, Stoke-on-Trent seeking childcare for children aged six weeks to five years, including working or studying families and those using funded early years places.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 2y
Location
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Computed from 3 filingsManufactures precharged pneumatic (PCP) air rifles and pistols for sporting and hunting use. Designs and produces airgun models and related accessories, supplying products through specialist gun…
Targets recreational airgun shooters, hunters and PCP air rifle enthusiasts, with products sold to consumers through gun stockists and dealers in the UK and internationally.
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 2y
Location
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Computed from 5 filingsProvides health and social care training courses for care staff and healthcare professionals, including first aid, safeguarding, clinical skills, mandatory care training, and train‑the‑trainer…
Serves UK health and social care employers, including care homes, healthcare providers and CQC-regulated organisations, as well as nurses, carers, advanced carers and staff needing mandatory or…
Financial Health
StrongStrong · Growing, Hiring · 34% CAGR over 4y
Location
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Computed from 5 filingsDesigns and manufactures bespoke contract furniture and joinery for hospitality, retail, commercial and residential interiors. Produces banquette seating, chairs, tables and fixtures using materials…
Serves hospitality, commercial, retail and high-end residential clients, including luxury brands, independent restaurants, bars, hotels and venue operators opening or refurbishing customer-facing…
Financial Health
StrongStrong · 14% CAGR over 5y
Location
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Computed from 3 filingsDevelops software and telematics systems for logistics operations, including electronic proof of delivery, fleet tracking, driver behaviour monitoring, yard management, vehicle camera integration and…
Serves B2B logistics, transport and fleet-operating companies, including national logistics providers and resource management firms with depots, drivers, vehicles, yards and transport management…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 2y
Location
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Computed from 5 filingsProvides logistics and supply chain services including UK palletised freight transport, international air and sea shipping, warehousing and order fulfilment, and pan‑European distribution through…
Serves manufacturers, retailers, ecommerce sellers and other businesses with UK, European and global supply chains, including companies handling palletised freight, imports/exports, warehoused stock…
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 5y
Location
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459 more companies and their verified directors are in the file
You’re seeing the top 50. Buy the list to get all 509 with directors, websites and financials.
Key facts
About 4% of the trading cohort reports turnover above £5M (14 of 333 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (15 firms), so a sizeable share is in its first few filing cycles.
100.0% of the Stoke-on-Trent SEO-plugin cohort also runs the same content-management platform, and 56.5% (188) also run web analytics.
Bot or spam-checking tools appear on 47.7% (159) of sites, while tag-management tools appear on 27.3% (91) and cookie-consent software on 23.1% (77).
Construction is the largest tagged sector at 19.8% (66), followed by Field Services & Trades at 15.9% (53), Advanced Manufacturing at 15.3% (51), and Wholesale & Distribution at 14.1% (47).
The ICO’s PECR cookie guidance requires sites to explain non-essential cookies and obtain consent before setting them; UK GDPR and the Data Protection Act apply where analytics or cookie information is personal data.
The UK digital advertising market reached £40.5 billion in 2025, up 10% year on year, with video investment at £9.3 billion.
What else do Yoast SEO users run?
Share of the 333 Yoast SEO-running UK companies where each technology was also detected. As of June 2026.
Who runs Yoast SEO in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£560.7K
Median UK turnover
4.2%
Above £5M turnover
15
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 509 companies, alongside financials and websites, in one Excel + CSV file.
How Yoast SEO usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Yoast SEO is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many companies in Stoke-on-Trent use Yoast SEO?
How is Yoast SEO usage detected?
What kinds of companies use Yoast SEO in Stoke-on-Trent?
What do Yoast SEO users in Stoke-on-Trent also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 509 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.

















































