Food Service Companies Using DataDome in the UK: 1,152 Active Firms (2026)
Food service operators using anti-bot technology sell meals, delivery and hospitality experiences in the UK while protecting high-traffic web journeys.
For food service operators, this anti-bot layer usually sits around ordering, booking, voucher, loyalty and payment flows, rather than around back-office systems. Adoption tends to signal a direct-channel posture: enough online demand to attract automated scraping, credential abuse or checkout disruption, and enough digital ownership to justify security input from ecommerce, infrastructure and operations teams. Companies running this anti-bot technology are typically multi-site, delivery-led, franchise or centrally managed operators, where a short outage or a run of failed transactions can move quickly from an IT problem to a trading issue.
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UK adoption covers 1,152 actively trading food service operators running this anti-bot technology. Reported headcount totals 1,817 across the employment-publishing cohort. Within the sector's detected security-tool mix, the system ranks second at 39.5%, behind the more common challenge layer at 52.6%, across 2,913 security-tool instances. Registered offices are spread across several regions rather than concentrated in one hub: London accounts for 17.4%, the South East 13.5%, the North West 11.4%, the South West 10.5%, and Yorkshire and The Humber 8.2%.
Because the system is deployed on public ordering and booking routes, procurement tends to sit between ecommerce, digital product, security and operations rather than with restaurant management alone. The main diligence points are practical: what traffic signals are collected, how visitor challenges affect checkout and reservation completion, how false positives are handled, and whether franchise or multi-site estates can apply one policy without blocking local trading. Privacy and payment-adjacent controls matter, but the more immediate operating risk is usually customer friction during busy service windows.
Adoption appears tied to operators that want more control over direct digital demand, especially where delivery marketplaces, vouchers and loyalty journeys sit alongside owned ordering channels. Migration pressure tends to come from abuse patterns that simpler challenge tools do not catch cleanly, although bundled hosting and security services may limit specialist uptake among smaller estates. The cohort looks likely to remain split between operators treating bot prevention as part of checkout reliability and those using lighter controls until fraud, scraping or availability problems become visible to commercial teams.
Adoption by company size
Adoption of DataDome rises with company size across the trading UK food service companies in this cohort. 0.8% of the 69,630 companies with under 10 employees run DataDome (562 detected). 4.6% of the 12,687 companies with 10–50 employees run DataDome (584 detected). 1.8% of the 846 companies with over 50 employees run DataDome (15 detected). That is a 1% gap between the over 50 employees and under 10 employees bands.
1,152
Active firms
2026
39.5%
Of detected Security share
UK food service
10
Median headcount
Filed accounts
1,798
Verified contacts
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (2 of 1,152 firms) — the rest sits below that revenue band.
22% of the cohort was incorporated since 2022 (261 firms), so a sizeable share is in its first few filing cycles.
Among food-service operators with a detectable security system, this anti-bot system is second by detected share at 39.5% (1,152 of 2,913), behind another system at 52.6% (1,533).
The stack is highly concentrated around cloud delivery: two co-detected infrastructure services each appear with 99.8% (1,150) of operators running this system.
Registered offices skew towards London at 17.4% (200), the South East at 13.5% (156) and the North West at 11.4% (131).
There are 1,798 verified decision-maker contacts attached to food-service operators running this system.
Every operator in the cohort is also classified under Travel & Hospitality at 100.0% (1,152), with minor overlap into Sport & Leisure at 0.3% (4).
Security market share among UK Food Service
Share of the 2,913 UK Food Service with a detectable system. As of June 2026.
What else do DataDome-running Food Service run?
Share of the 1,152 DataDome-running UK companies where each technology was also detected. As of June 2026.
Where DataDome Food Service are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
10
Median headcount
£387.5K
Median UK turnover
0.2%
Above £5M turnover
261
Incorporated since 2022
1,798 verified decision-maker contacts
across these 1,152 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Food Service using DataDome
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates a group of McDonald's franchised fast‑food restaurants, serving burgers, fries, chicken items, breakfast meals, desserts and beverages for dine‑in, takeaway, drive‑through and delivery…
Serves B2C customers, including local residents, families, commuters and visitors using McDonald’s quick-service restaurant locations.
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates Indian sweet shops and casual dining outlets serving farsan, traditional sweets, thalis and savoury snacks. Provides takeaway, delivery and online ordering, and offers catering services for…
Serves consumers seeking Indian vegetarian food, including walk-in diners, takeaway and delivery customers, online shoppers, and private party catering clients for small to large events.
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates a group of public houses serving alcoholic drinks, coffee and freshly prepared food. Pubs offer all‑day menus including breakfasts, snacks, lunches and carveries, with facilities for dining,…
Serves B2C pub customers in North East town-centre, village and community settings, including families, local residents, sports viewers and younger adults targeted by premium gin bar formats.
Financial Health
StableStable · -43% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates hospitality venues including restaurants, gastropubs and a guesthouse. Provides food and beverage service to diners and manages refurbishment and operation of dining establishments such as…
Serves consumers visiting the Windermere and Bowness area, including diners, families, tourists and leisure guests.
Financial Health
StrongStrong · Growing · 3% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a four-star hotel providing guest accommodation, restaurant dining, and hospitality services. Offers conference and meeting facilities, wedding and event hosting, banqueting, and ticketed…
Serves leisure guests, wedding couples and families, diners, party organisers and event attendees, alongside businesses and organisations booking meetings, seminars, conferences and banquets in…
Financial Health
StableStable · -60% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online travel platform featuring user reviews and ratings for hotels, restaurants, attractions and cruises. Provides travel planning tools and enables booking of tours, activities,…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online travel platform publishing user reviews and ratings for hotels, attractions, restaurants and travel experiences, and enabling users to search destinations, compare options, and…
Financial Health
StableStable · Hiring · 16% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a takeaway and fast‑food restaurant serving pizzas and other quick‑service items, with options for online ordering and food delivery through online ordering platforms and partners.
Serves consumers seeking quick-bite pizza, takeaway and late-night food in Harrogate, including local diners, visitors and online delivery customers.
Financial Health
StableStable · Hiring · 9% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a restaurant serving steakhouse and British cuisine, including steaks, roasts, burgers and brunch dishes, alongside wine, beer and other drinks. Provides dine‑in meals with table service and…
Serves consumers dining out in Nottingham, including local residents and visitors seeking breakfast, lunch, dinner, brunch or drinks, with options for families, vegetarians, gluten-free diners and…
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a café lounge bar serving breakfast, brunch, lunch and dinner. Offers British pub-style dishes, sandwiches and desserts alongside draught beers, wines, cocktails and spirits, with dine-in…
Serves consumers in Hartlepool, including local residents, visitors, families and groups looking for casual dining, brunch, drinks, and takeaway or delivery options.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates an online travel platform that hosts user reviews and ratings for hotels, restaurants, attractions, and experiences. Provides search tools and booking options for tours, activities,…
Financial Health
WeakWeak · Hiring · 90% CAGR over 2y
Location
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Operates an online travel platform featuring user-generated reviews and ratings for hotels, restaurants, and attractions. Enables users to search destinations, compare options, and book tours,…
Sells to consumers planning leisure travel, including people researching and booking hotels, restaurants, attractions, tours and experiences, and travellers who read or contribute reviews and trip…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsOperates an online travel platform where users read and submit reviews of hotels, restaurants, and attractions, search destinations, compare accommodation options, and book tours, activities,…
Sells to consumers planning leisure travel, including holidaymakers researching and booking hotels, attractions, tours, cruises and restaurants, and travellers contributing reviews and advice for…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates an online travel platform where users publish reviews and ratings of hotels, restaurants, attractions, and experiences, and can search destinations, compare options, and book tours,…
Serves consumers planning trips, including travellers comparing accommodation, attractions, tours and restaurants, and diners seeking reviews and reservations across global destinations.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates an online travel platform that hosts user reviews and ratings for hotels, restaurants, attractions, and experiences, and enables users to search destinations, compare options, and book…
Serves consumers planning trips, including travellers researching hotels, attractions, restaurants and bookable experiences. Also addresses tourism and hospitality businesses seeking visibility…
Financial Health
WeakWeak · -6% CAGR over 2y
Location
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Computed from 2 filingsOperates an online travel platform hosting user-generated reviews and ratings for hotels, restaurants, attractions and tours. Enables users to search destinations, compare options, read travel…
Serves B2C travellers and holidaymakers researching and booking trips, including people looking for hotels, restaurants, attractions, cruises, guided tours and local experiences across global…
Financial Health
WeakWeak · Hiring · 22% CAGR over 1y
Location
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Operates an online travel platform where users read and post reviews of hotels, restaurants, attractions, and tours. Provides travel planning information and enables booking of accommodation,…
Financial Health
N/AN/A
Location
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How DataDome usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. food service companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of food service companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
DataDome is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK food service companies use DataDome?
What share of UK food service companies run DataDome?
How is DataDome usage detected?
What size food service companies use DataDome in the UK?
What do DataDome-running food service companies also run?
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