Food Service Companies Using Google Analytics in the UK: 2,494 Active Firms (2026)
Food service operators using web analytics in the UK run restaurants, catering and hospitality venues with measurable digital customer acquisition.
For food service operators, the analytics layer sits between marketing spend and venue-level demand: reservations, menu views, delivery clicks, enquiry forms, loyalty sign-ups and store-finder journeys. Adoption tends to signal a business with some direct-channel discipline rather than a purely walk-in model. The relevant buying centres are usually marketing, ecommerce, operations and franchise or estate management, with finance involved where campaign attribution affects local budget allocation. Engagements are often modest in software cost but organisationally awkward, because website tags, consent tooling, booking paths and point-of-sale or delivery reporting rarely sit with the same team.
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2,494 actively trading UK food service operators run the analytics tag. Within the sector’s detected analytics category base of 2,769, the system accounts for 90.1% share, ahead of the other analytics tools in the same category. Registered-location skew is visible but not confined to the capital: London accounts for 20.5%, followed by the South East at 14.5%, the South West at 11.4%, the East of England at 8.3% and the North West at 8.1%. Reported employment totals 9,398 people across 118 of 118 headcount-reporting firms, equivalent to 100% within that reporting subset.
Web analytics in food service is less a licensing issue than a consent, procurement and operating-control issue. Restaurant groups and caterers often collect booking, enquiry, delivery and recruitment signals through the same public sites, so tag governance has to cover cookies, form handling, access rights and agency changes. Multi-site operators also need a clean split between central marketing measurement and venue-level performance reporting; otherwise attribution becomes a dispute about territory rather than customer acquisition. The vendor environment tends to be bundled into website maintenance, search marketing and booking-flow work, which can make ownership blurred when a site is rebuilt or a new agency is appointed.
Adoption appears mature among food service operators that treat their websites as booking, ordering and local-discovery channels, but usage depth is likely to vary. Some operators will keep a basic tag for campaign reporting, while larger venue groups tend to push towards tighter consent management, server-side tagging and clearer links between web sessions and venue demand. Agency-led website rebuilds may also reset configurations, creating churn in the surrounding stack even where the analytics system remains in place. Consolidation is more likely in the service layer than in the operators themselves, as web, search and reservations work is bought together.
Adoption by company size
Adoption of Google Analytics rises with company size across the trading UK food service companies in this cohort. 1.1% of the 69,630 companies with under 10 employees run Google Analytics (766 detected). 7.7% of the 12,687 companies with 10–50 employees run Google Analytics (979 detected). 17.6% of the 846 companies with over 50 employees run Google Analytics (149 detected). That is a 16.5% gap between the over 50 employees and under 10 employees bands.
2,494
Active firms
2026
90.1%
Of detected Analytics share
UK food service
13
Median headcount
Filed accounts
4,782
Verified contacts
Across this cohort
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Key facts
About 3% of the trading cohort reports turnover above £5M (76 of 2,494 firms) — the rest sits below that revenue band.
15% of the cohort was incorporated since 2022 (382 firms), so a sizeable share is in its first few filing cycles.
Within detectable analytics systems for UK food service operators, this analytics tag accounts for 90.1% of 2,769 companies, with the next detected system at 8.3% (231).
London accounts for 20.5% (512) of detected food service users, followed by the South East at 14.5% (361) and the South West at 11.4% (284).
Website stacks tend to be owned-site heavy: 62.3% (1,554) also run a content management system, 34.4% (859) show an SEO plugin and 26.6% (663) use tag management.
Lead capture and verification tools are visible across the cohort, with bot-checking technology on 32.0% (799) and contact-form tooling on 19.7% (492).
Sector tagging is not exclusive: Sport & Leisure appears on 6.1% (151) of the cohort, while FMCG appears on 2.8% (70).
Analytics market share among UK Food Service
Share of the 2,769 UK Food Service with a detectable system. As of June 2026.
What else do Google Analytics-running Food Service run?
Share of the 2,494 Google Analytics-running UK companies where each technology was also detected. As of June 2026.
Where Google Analytics Food Service are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
13
Median headcount
£578.8K
Median UK turnover
3%
Above £5M turnover
382
Incorporated since 2022
4,782 verified decision-maker contacts
across these 2,494 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Food Service using Google Analytics
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsActs as a holding company and operates licensed restaurants offering themed six-course tasting menus that change regularly. Also provides management and operational support services to associated…
Serves consumers, dining groups and event organisers seeking restaurant bookings and gift vouchers in major UK and Irish cities, including London, Glasgow, Edinburgh, Manchester, Birmingham, Dublin…
Financial Health
StrongStrong · Hiring · 154% CAGR over 4y
Location
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Computed from 5 filingsOperates a quick-service restaurant serving fried chicken meals and sides. Offers takeaway and home delivery, with online and mobile app ordering and in‑store collection.
Serves B2C customers seeking takeaway, delivery or collection meals from local restaurant branches, including mobile app users and people searching for a nearby outlet.
Financial Health
StrongStrong · 21% CAGR over 3y
Location
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Computed from 5 filingsOperates a group of pubs, restaurants and boutique hotels. Provides food and drink service, guest accommodation, and venues for functions, weddings and corporate meetings, with online table and room…
Serves consumers and local communities seeking pub, restaurant and hotel venues, including friends, families and travellers, plus private event customers, wedding parties and businesses needing…
Financial Health
StrongStrong · Hiring · 91% CAGR over 4y
Location
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Computed from 5 filingsOperates hospitality venues including cafés, restaurants, a hotel and bar. Provides food, coffee and drinks, and catering services to visitors at parks, forests and tourist attractions.
Serves consumers visiting parks, forests, cathedral and hotel venues across the UK, including day visitors, tourists, families and local residents.
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 4y
Location
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Computed from 5 filingsOperates and franchises Lebanese and Eastern Mediterranean restaurants and takeaway outlets. Manages brands including Comptoir Libanais, Shawa and Yalla Yalla, offering all‑day dining, shawarma…
Serves consumers dining out at Lebanese and Eastern Mediterranean restaurants, predominantly in England, and sells franchise opportunities to restaurant operators in the UK and overseas.
Financial Health
HealthyHealthy · -67% CAGR over 4y
Location
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Computed from 3 filingsOperates restaurants serving sourdough-based pizzas made with seasonal ingredients alongside natural wine and craft beer. Offers dine-in menus, brunch dishes such as baked eggs and pizza, and lunch…
Serves B2C diners in London neighbourhoods including Clapton, Bethnal Green, Deptford, Hoxton, Hammersmith and Walthamstow, targeting casual restaurant customers seeking lunch, dinner, brunch,…
Financial Health
StableStable · 4% CAGR over 2y
Location
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Computed from 3 filingsBrews traditional ales and operates a chain of real‑ale pubs. Produces beers at its brewery and supplies them to its own pubs alongside guest ales, hosting events and offering pub accommodation and…
Serves B2C customers: real ale drinkers and traditional pub-goers across the West Midlands, including local communities, event attendees, live music audiences, beer buyers and pub-stay guests.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 13% CAGR over 2y
Location
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Computed from 4 filingsOperates a portfolio of bars, cafés and event venues and provides venue hire for weddings, private parties, corporate functions and seasonal events, offering spaces for hospitality, celebrations and…
Serves private individuals, wedding parties and businesses seeking venues for celebrations, Christmas parties and corporate events in Manchester and Leeds.
Financial Health
StrongStrong · Hiring · 64% CAGR over 3y
Location
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Computed from 5 filingsOperates casual dining restaurants serving pizza, brunch, lunch and dinner, with table bookings and group dining. Also provides mobile catering for weddings, parties and corporate events, offering…
Serves local consumers, families, workplace lunch groups and social groups in Reigate, Horsham, Farnham and Dorking, plus private and corporate event organisers planning weddings, birthdays, work…
Financial Health
HealthyHealthy · Hiring · 45% CAGR over 4y
Location
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Computed from 5 filingsOperates casual dining restaurants and food hall outlets serving burgers, fries, and milkshakes. Offers dine‑in service, bookings, and click‑and‑collect takeaway, with menus centred on beef and…
Serves B2C diners in London seeking casual burger meals, including restaurant guests, food hall customers, takeaway/click-and-collect users, and groups booking tables.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Computed from 4 filingsOperates a portfolio of pubs and restaurants serving food and drink. Leases licensed premises to pub operators and offers opportunities to run managed venues, including bars, restaurants, and…
Serves consumers in Scotland seeking pubs, restaurants and function suites, plus prospective pub operators and hospitality entrepreneurs looking to lease or buy pub premises.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 3y
Location
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Computed from 5 filingsOperates a group of managed public houses serving beer, cider, lager and food. Develops and markets its own branded ales produced with partner breweries and supplies them through its pubs,…
Serves consumers visiting independent pubs in South West local communities, including families and groups of friends, and sells branded ales to free houses and selected national retailers.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsOperates Spanish tapas restaurants serving small plates, breakfast and drinks including sangria. Provides dine‑in dining, takeaway, private dining and group bookings, and sells restaurant gift…
Serves consumers, families, friends and groups seeking casual dining, celebrations, private dining, takeaway and gift vouchers in Aberdeen, Edinburgh, Glasgow and Newcastle.
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates a group of traditional pubs offering alcoholic drinks, food menus, live music, sports screenings and events. Some venues include beer gardens and boutique guesthouse accommodation alongside…
Serves individual consumers and groups visiting pubs in London and beyond, including local residents, diners, drinkers, sports fans, live music audiences, event-goers and boutique guesthouse guests.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsOperates Middle Eastern restaurants and an online shop selling meal kits, prepared meze, bakery items, spices, ingredients, and desserts such as baklava and Turkish delights. Also provides catering,…
Serves London restaurant diners, groups and private event organisers, plus UK consumers ordering Middle Eastern meal kits, meze, bakery items, sweets and ingredients online. Also targets wholesale…
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Computed from 4 filingsOperates casual dining restaurants serving modern British dishes with global influences, including all‑day brunch, daily specials and late‑night meals. Offers cocktails, wine and pre‑theatre dining,…
Serves consumers dining out in London, including brunch customers, pre- and post-theatre diners, late-night Soho visitors, cocktail drinkers, and groups celebrating birthdays across its Soho,…
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 3y
Location
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Computed from 5 filingsOperates a group of public houses serving alcoholic drinks and pub food. Manages several pubs offering bar service, dining, table reservations, and private event space for social gatherings.
Serves consumers in central London seeking pub dining, drinks and table bookings, including friends, families, walk-in drinkers and groups booking private-hire spaces.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsOperates a group of pubs and restaurants offering seasonal food menus, wine lists, and local beers. Manages venues including The Albion, The Pig & Butcher, The Princess of Shoreditch, and Bistro…
Serves consumers seeking pub and restaurant dining in London, including diners, drinkers, and groups booking spaces for private events, celebrations, and gatherings.
Financial Health
StableStable · Hiring · 22% CAGR over 4y
Location
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Computed from 5 filingsOperates a group of public houses and taverns offering alcoholic beverages, food, and hospitality services, with venues including the Clock House Tavern, Grove House Tavern, Earl of Derby,…
Serves consumers visiting its London pub venues, including drinkers and diners booking tables at neighbourhood taverns and gastropubs.
Financial Health
HealthyHealthy · -7% CAGR over 4y
Location
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Computed from 3 filingsOperates a group of pubs offering food and drink service, including meals prepared by in‑house chefs and a range of beers and real ales. Venues host dining, events and promotions, and sell gift…
Serves B2C customers visiting Suffolk pubs and restaurants, including local diners, pub-goers, families, dog owners and people buying gift vouchers or booking tables.
Financial Health
HealthyHealthy · Profitable · 2% CAGR over 2y
Location
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Computed from 5 filingsOperates a group of pub restaurants offering food and drink, guest rooms, and hospitality venues. Hosts events and themed dining experiences, and provides catering services for private and external…
Serves consumers in Derbyshire and the Midlands seeking pub dining, drinks, rooms and venue events, plus private and corporate event organisers needing catering or hospitality venues.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Computed from 3 filingsProvides event catering and venue management services, delivering food and drink for corporate events, weddings, private parties and conferences. Also operates cafés and provides contract catering…
Serves a mix of B2B and B2C customers, including corporate event teams, event agencies, wedding couples, private party hosts, venue operators, workplaces, education and healthcare organisations, and…
Financial Health
StrongStrong · Growing, Hiring · 23% CAGR over 2y
Location
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Computed from 4 filingsOperates pizzerias serving Neapolitan-style pizzas made from hand-prepared dough and Italian ingredients. Offers dine-in, takeaway and delivery, with menus including pizzas, sides and drinks across…
Sells directly to consumers dining in, ordering takeaway, click-and-collect or delivery from its pizzerias, targeting pizza customers in Brighton, Hove and London.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 3y
Location
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Computed from 5 filingsOperates a group of licensed restaurants serving Texas-style barbecue, seafood and steaks, including lobster and shrimp. Provides dine-in dining, takeaway and delivery services, with bars, group…
Serves consumers in London, including diners, families, couples, takeaway and delivery customers, plus larger groups and private dining bookers at restaurant and bar venues.
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsOperates takeaway sandwich shops and catering services, preparing and selling made-to-order sandwiches, breakfast items, hot sandwiches, savouries, sweets and drinks. Provides click-and-collect and…
Serves individual lunch customers and families in Bristol and London, plus businesses and teams needing workplace catering for meetings, events and office lunches.
Financial Health
HealthyHealthy · -52% CAGR over 4y
Location
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Computed from 4 filingsOperates a food hall hosting multiple independent food vendors serving dishes such as pizza, fried chicken, sushi and ramen. Provides bar service, table bookings, private dining, and events including…
Serves local consumers, visitors, social groups and large parties in Manchester, including diners booking tables, walk-ins, brunch customers, event attendees and private dining groups.
Financial Health
StrongStrong · Hiring · 83% CAGR over 3y
Location
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Computed from 3 filingsOperates Indian restaurants specialising in Kashmiri cuisine, offering dine‑in meals, takeaway ordering and buffet services. Also provides event catering, banqueting suites, and sells branded food…
Serves consumers, takeaway customers, event organisers and catering clients seeking Kashmiri Indian food, banqueting and retail products, mainly across Yorkshire and other UK locations.
Financial Health
StrongStrong · 21% CAGR over 1y
Location
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Computed from 5 filingsOperates a portfolio of hotels, inns and hospitality venues providing guest accommodation, bars and restaurants. Manages multiple properties and enables online room bookings and gift card purchases…
Serves B2C leisure travellers, couples, families and gift-card buyers seeking short breaks, accommodation, food and drink at venues across Northumberland and the North East.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
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Computed from 5 filingsOperates South African-themed steak restaurants and wine bars serving seasonal menus focused on red meat, cheese and South African wines. Provides dine‑in meals, wine tastings, private dining and…
Sells to consumers dining out in London, including steak and wine enthusiasts, lunch guests, event attendees, and people booking private dining, weddings, parties or meeting rooms.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates pizza restaurants serving handmade sourdough pizzas with dine‑in, takeaway and delivery options. Offers vegan menu items and provides mobile pizza catering via a converted Land Rover for…
Serves consumers seeking dine-in, takeaway and delivery pizza in Bristol and Brixton, plus event organisers, couples, businesses and festivals needing mobile catering or bulk orders.
Financial Health
HealthyHealthy · Hiring · 21% CAGR over 4y
Location
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Computed from 5 filingsOperates fish and chip takeaway shops offering fried fish, chips, scampi, sausages and sides. Provides in‑store takeaway, online ordering, click‑and‑collect, and home delivery services through…
Serves local consumers in Weymouth, Broadstone and nearby areas seeking takeaway or delivered fish and chips, including click-and-collect and home delivery customers.
Financial Health
HealthyHealthy · -2% CAGR over 4y
Location
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Computed from 3 filingsOperates a group of pubs offering food and drink, including beers, wines and freshly prepared meals. Manages hospitality venues that serve seasonal dishes made on site and provide bar service in…
Serves consumers, including local residents, pub-goers and diners seeking food, drink and hospitality in character pubs across the Wirral, North Wales and Mid Wales.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 6% CAGR over 2y
Location
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Computed from 4 filingsOperates a group of pubs, bars and restaurants offering food, drinks and casual dining, as well as entertainment venues including indoor golf. Manages multiple hospitality venues providing meals,…
Sells to consumers seeking pub, bar and casual dining experiences, including families, groups and social drinkers, across its venues in South Devon.
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 3y
Location
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Computed from 5 filingsOperates a chain of cafés serving specialty coffee, brunch and handmade food prepared with locally sourced ingredients. Offers dine‑in and takeaway menus, catering for events and private hire, and…
Serves consumers, including local residents, tourists, brunch diners and coffee drinkers in Suffolk and Essex, plus groups seeking private hire for events.
Financial Health
HealthyHealthy · Hiring · 108% CAGR over 4y
Location
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Computed from 5 filingsOperates bubble tea retail outlets and online sales, preparing made-to-order tea-based beverages with flavoured syrups, milk and tapioca pearls. Also sells bubble tea kits and merchandise, and…
Serves UK consumers buying bubble tea in-store, online or via delivery, plus event organisers seeking bubble tea catering and prospective franchise partners.
Financial Health
StrongStrong · Growing, Hiring · 60% CAGR over 4y
Location
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Computed from 5 filingsOperates a group of hospitality venues including cafés, a brasserie and Mediterranean restaurant. Serves food and drinks such as pizza, pasta and fish and chips, and hosts dining events, happy hours…
Serves consumers in Felixstowe, including local residents, day visitors and groups looking for casual dining, drinks, café visits, special meals, events and hospitality gift cards.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
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Computed from 5 filingsOperates a group of neighbourhood pubs offering food and alcoholic beverages, casual dining, and social spaces. Venues host events and sports screenings and provide areas for eating, drinking, and…
Serves local consumers in South London neighbourhoods, including pub-goers, diners, sports fans, dog owners and people booking parties or social events.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
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Computed from 5 filingsOperates a group of pubs and restaurants offering dine‑in food and drink. Prepares meals cooked to order using locally sourced ingredients, serves beers and other beverages, and provides table…
Sells to consumers dining out at pubs and restaurants, including local residents, visitors and groups seeking food and drink in Cambridge and surrounding Cambridgeshire villages.
Financial Health
StrongStrong · Hiring · 89% CAGR over 3y
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Computed from 3 filingsProvides contract catering services for workplaces and organisations, managing on-site food service operations, menu development, procurement and catering staff recruitment and training, delivering…
Targets organisations with on-site catering operations, selling to facilities, HR or site management teams responsible for staff and visitor dining, food offers and catering teams.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 11% CAGR over 2y
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Computed from 5 filingsOperates speakeasy-style cocktail bars serving alcoholic drinks, bar food and brunch. Hosts live music and events, and offers cocktail masterclasses, private venue hire, and themed experiences such…
Serves consumers seeking nights out, brunches and cocktail experiences, plus groups booking celebrations, private hire and masterclasses. Also targets students, Blue Light workers and hospitality…
Financial Health
StrongStrong · Growing, Hiring · 83% CAGR over 4y
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Computed from 5 filingsProvides contract catering services for workplace restaurants, cafés, conference venues and independent schools. Designs and prepares bespoke menus and manages on-site catering teams delivering daily…
Serves businesses and education providers, especially corporate workplaces with office restaurants or cafés, conference venues, and independent schools with on-site dining needs.
Financial Health
HealthyHealthy · Profitable · -1% CAGR over 4y
Location
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Computed from 5 filingsOperates cafes serving Mediterranean-inspired food including breakfast, lunch and evening meals. Offers coffee, salads and hot dishes in casual café settings for dine‑in and takeaway.
Serves consumers seeking healthy Mediterranean café meals in Dalston, Haggerston, Broadway Market and Strand, including breakfast, lunch and evening diners.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsOperates casual dining restaurants serving grilled dishes, burgers and other meals alongside bar drinks. Provides dine‑in restaurant services and online reservations, and shares menu, careers, and…
Serves B2C diners, especially families, tourists and West End visitors seeking casual dining in central London near Piccadilly Circus and Leicester Square.
Financial Health
StableStable · -53% CAGR over 4y
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Computed from 5 filingsOperates and manages a portfolio of hospitality venues including public houses, bars, restaurants and cafés. Provides food and alcoholic beverages, and offers venue hire and event spaces across…
Serves consumers and groups seeking pubs, bars, restaurants and event hire in Newcastle, Sunderland, Ponteland and Morpeth, including local residents, visitors, private parties and corporate hire…
Financial Health
HealthyHealthy · -66% CAGR over 4y
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Computed from 3 filingsProvides hotel accommodation within a country estate, operating restaurants, a spa and wellness facilities. Hosts weddings, private celebrations, corporate meetings and events, and offers dining…
Serves leisure guests, restaurant diners, spa visitors, couples planning weddings, private event organisers, and corporate teams booking meetings, content days and photoshoots.
Financial Health
HealthyHealthy · Profitable, Hiring · 7% CAGR over 2y
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Computed from 5 filingsOperates a hotel providing guest accommodation in rooms and suites with on-site restaurant dining and afternoon tea. Offers health club and spa facilities, and hosts conferences, meetings, weddings…
Serves leisure travellers and families visiting Southampton, Hampshire and the New Forest, pre-cruise guests, wedding and celebration customers, and businesses needing meeting, conference and…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsOperates quick‑service sandwich restaurants serving made‑to‑order submarine sandwiches with meats, vegetables and freshly baked bread, alongside drinks, chips and cookies. Also offers takeaway…
Serves individual diners ordering casual meals, plus groups and organisations seeking catering for meetings or events.
Financial Health
HealthyHealthy · 2% CAGR over 2y
Location
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Computed from 3 filingsOperates pubs and hospitality venues and manages a market garden producing food supplied to its venues. Provides information on venues, events, and careers related to its pub and food production…
Serves consumers visiting its pubs and venues, including diners, drinkers and people interested in events and produce from its market garden.
Financial Health
HealthyHealthy · Hiring · 68% CAGR over 2y
Location
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Computed from 5 filingsOperates Korean restaurants serving barbecue grilled meats, seafood and vegetable dishes, along with starters, desserts and drinks. Provides table‑top Korean BBQ dining, dine‑in service, reservations…
Serves consumers seeking Korean restaurant dining, table BBQ, drinks and desserts, including individuals, couples, groups, friends and families near King’s Cross and St Pancras.
Financial Health
HealthyHealthy · Hiring · 183% CAGR over 4y
Location
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Computed from 5 filingsOperates café and restaurant venues serving Middle Eastern and Mediterranean‑inspired dishes, pastries and baked goods. Offers breakfast, dining and afternoon tea, as well as celebration cakes,…
Serves individual diners, families and groups in London, including customers seeking café meals, afternoon tea, celebration cakes, Ramadan iftar, gift vouchers, and private dining or venue hire for…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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How Google Analytics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. food service companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of food service companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Analytics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Food Service by Analytics
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Frequently asked questions
How many UK food service companies use Google Analytics?
What share of UK food service companies run Google Analytics?
How is Google Analytics usage detected?
What size food service companies use Google Analytics in the UK?
What do Google Analytics-running food service companies also run?
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