firmbase

Analytics Used by UK Food Service Companies: Market Share (2026)

Detected Analytics market share across 2,214 of 83,163 trading UK food service companies, with Google Analytics leading at 85.9% of detections.

Among 83,163 trading UK food service companies, 2,214 have a detectable Analytics system. Google Analytics accounts for 85.9% of detected usage, covering 1,902 companies.

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The next named systems sit some distance behind: MonsterInsights has 7.2% across 160 companies, while Microsoft Clarity has 4.5% across 100 companies. TWIPLA follows at 1.7% (37), with Branch at 0.9% (20), Plausible at 0.8% (17), FullStory at 0.7% (16), and ExactMetrics at 0.7% (16).

Google Analytics has the largest share in every employee band: 85.4% among 902 companies under 10 employees, 86.6% among 1,135 companies with 10–50 employees, and 84.2% among 177 companies over 50 employees. The long tail contains 25 further systems covering 77 companies.

2,214

food service with detected Analytics

Of 83,163 UK food service

2.7%

Detection rate

2026

33

Systems detected

In this category

85.9%

Leader share

Google Analytics

UK Food Service Analytics market share

Google Analytics
MonsterInsights
Microsoft Clarity
TWIPLA
Branch
Plausible
FullStory
ExactMetrics
Other (25 systems)

Share of the 2,214 UK Food Service with a detectable system. As of June 2026.

Analytics compared

SystemUK Food ServiceShareMedian headcountLondon shareTypical profile
Google Analytics1,90285.9%1220.6%Broad food service usage
MonsterInsights1607.2%1120%Smaller operators, median 11 staff
Microsoft Clarity1004.5%1420%Larger sites, median 14 staff
TWIPLA371.7%——View these companies in Firmbase →
Branch200.9%——View these companies in Firmbase →
Plausible170.8%——View these companies in Firmbase →
FullStory160.7%——View these companies in Firmbase →
ExactMetrics160.7%——View these companies in Firmbase →
Fathom Analytics140.6%——View these companies in Firmbase →
Contentsquare110.5%——View these companies in Firmbase →
Statcounter100.5%——View these companies in Firmbase →
Crazy Egg100.5%——View these companies in Firmbase →
Burst90.4%——View these companies in Firmbase →
SiteWit70.3%——View these companies in Firmbase →
Adjust50.2%——View these companies in Firmbase →
Gauges50.2%——View these companies in Firmbase →
Mouseflow50.2%——View these companies in Firmbase →
PagePulse50.2%——View these companies in Firmbase →
Pendo50.2%——View these companies in Firmbase →
Lucky Orange40.2%——View these companies in Firmbase →
Smartlook40.2%——View these companies in Firmbase →
Clicky30.1%——View these companies in Firmbase →
AdvertiserReports30.1%——View these companies in Firmbase →
AppsFlyer20.1%——View these companies in Firmbase →
Amplitude20.1%——View these companies in Firmbase →
PostHog20.1%——View these companies in Firmbase →
Heap20.1%——View these companies in Firmbase →
Matomo Analytics20.1%——View these companies in Firmbase →
Adobe Analytics20.1%——View these companies in Firmbase →
Piwik PRO10%——View these companies in Firmbase →
Microsoft Power BI10%——View these companies in Firmbase →
CallRail10%——View these companies in Firmbase →
Mediahawk10%——View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Analytics system shifts with company size: among UK Food Service with under 10 employees, Google Analytics leads at 85.4% of the 902 with a detectable system; among UK Food Service with 10–50 employees, Google Analytics leads at 86.6% of the 1,135 with a detectable system; and among UK Food Service with over 50 employees, Google Analytics leads at 84.2% of the 177 with a detectable system.

Under 10 employees

Google Analytics

85.4% of band

This band covers 902 food service companies with a detectable Analytics system. Google Analytics accounts for 85.4%, with the remaining usage spread across other detected systems.

10–50 employees

Google Analytics

86.6% of band

This is the largest band, with 1,135 companies. Google Analytics has 86.6% share here, leaving a comparatively small field for alternative Analytics systems.

Over 50 employees

Google Analytics

84.2% of band

This band contains 177 companies, so each system choice moves the percentage more visibly. Google Analytics still has the largest share at 84.2%.

How Analytics usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Food Service by Analytics

Food Service Companies Using Google Analytics in the UKFood Service Companies Using MonsterInsights in the UKFood Service Companies Using Microsoft Clarity in the UK

Related directories

Most-Used Analytics by UK Companies (2026)Analytics Used by UK B2B Companies: Market Share (2026)Analytics Used by UK B2C Companies: Market Share (2026)Analytics Used by UK Field Services Companies: Market Share (2026)Analytics Used by UK Construction Companies: Market Share (2026)Food Service in the UK

Frequently asked questions

What is the most-used Analytics among UK food service companies?
Google Analytics is the most-detected Analytics among UK food service companies, with 85.9% share (1,902 of 2,214 companies with a detectable system), ahead of MonsterInsights (7.2%) and Microsoft Clarity (4.5%).
How many UK food service companies have a detectable Analytics?
2,214 of 83,163 actively-trading UK food service companies (2.7%) have a Analytics detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.
What is a Analytics?
An Analytics system tracks how visitors reach and use a company’s website or digital ordering journey. For UK food service companies, it usually supports reporting on traffic sources, page behaviour, campaign performance, and conversion points such as bookings, enquiries, or orders.
How is Analytics usage detected?
Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.
Which has more UK food service companies, Google Analytics or MonsterInsights?
Google Analytics: 1,902 detected companies versus 160 for MonsterInsights, of the 2,214 UK food service companies with a detectable Analytics.
What is the best Analytics for UK food service companies?
This page reports observed usage rather than recommendations. Google Analytics has the largest share in each band: 85.4% among 902 companies under 10 employees, 86.6% among 1,135 companies with 10–50 employees, and 84.2% among 177 companies over 50 employees; overall, it accounts for 85.9% of detected usage across 1,902 companies.

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