Analytics Used by UK construction: Market Share (2026)

Updated June 2026

Across 10,341 UK construction companies with a detectable Analytics system, Google Analytics leads with 91.3% detected share, ahead of Site Kit and MonsterInsights.

Of 237,405 trading UK construction companies, 10,341 have an identifiable Analytics system, spanning 60 systems. Google Analytics has the largest footprint at 91.3% (9,441), while Site Kit at 10.8% (1,117) and MonsterInsights at 5.5% (566) sit well behind.

Microsoft Clarity reaches 4.0% (410), followed by Statcounter at 1.0% (104), PixelYourSite at 1.0% (103), TWIPLA at 0.8% (86) and ExactMetrics at 0.8% (83). The long tail is large in count but small in coverage: 52 further systems cover 396 companies.

Size does not change the first-ranked system. Google Analytics accounts for 91.5% of the 7,391 companies under 10 employees, 91.4% of the 2,645 companies with 10–50 employees, and 85.6% of the 305 companies over 50 employees.

10,341

construction with detected Analytics

Of 237,405 UK construction

4.4%

Detection rate

2026

Systems detected

In this category

91.3%

Leader share

Google Analytics

UK construction Analytics market share

Other (52 systems)

Share of the 10,341 UK construction with a detectable system. As of June 2026.

Analytics compared

System	UK construction	Share	Median headcount	London share	Typical profile
Google Analytics	9,441	91.3%	5	12.6%	5-headcount firms, 91.3% share
Site Kit	1,117	10.8%	5	10%	5-headcount firms, 10.8% share
MonsterInsights	566	5.5%	5	14%	5-headcount firms, 5.5% share
Microsoft Clarity	410	4%	6	12.9%	6-headcount firms, 4.0% share
Statcounter	104	1%	6	10.6%	6-headcount firms, 1.0% share
PixelYourSite	103	1%	6	11.7%	6-headcount firms, 1.0% share
TWIPLA	86	0.8%	6	12.8%	6-headcount firms, 0.8% share
ExactMetrics	83	0.8%	5	12%	5-headcount firms, 0.8% share
Metricool	60	0.6%	7	20%	7-headcount firms, 0.6% share
Lead Forensics	59	0.6%	4	16.9%	4-headcount firms, 0.6% share
PagePulse	57	0.6%	5	15.8%	5-headcount firms, 0.6% share
AdvertiserReports	44	0.4%	—	—	View these companies in Firmbase →
Fathom Analytics	44	0.4%	—	—	View these companies in Firmbase →
Plausible	43	0.4%	—	—	View these companies in Firmbase →
CallTrackingMetrics	41	0.4%	—	—	View these companies in Firmbase →
CallRail	39	0.4%	—	—	View these companies in Firmbase →
Gauges	36	0.3%	—	—	View these companies in Firmbase →
Quantcast	35	0.3%	—	—	View these companies in Firmbase →
Leadfeeder	32	0.3%	—	—	View these companies in Firmbase →
Contentsquare	30	0.3%	—	—	View these companies in Firmbase →
Mouseflow	29	0.3%	—	—	View these companies in Firmbase →
Burst	27	0.3%	—	—	View these companies in Firmbase →
Crazy Egg	25	0.2%	—	—	View these companies in Firmbase →
Experian	24	0.2%	—	—	View these companies in Firmbase →
IPTrack.io	15	0.1%	—	—	View these companies in Firmbase →
Mux	15	0.1%	—	—	View these companies in Firmbase →
Mediahawk	15	0.1%	—	—	View these companies in Firmbase →
GatorLeads	15	0.1%	—	—	View these companies in Firmbase →
Snitcher	14	0.1%	—	—	View these companies in Firmbase →
Leadinfo	13	0.1%	—	—	View these companies in Firmbase →
SiteWit	12	0.1%	—	—	View these companies in Firmbase →
Microsoft Power BI	12	0.1%	—	—	View these companies in Firmbase →
ZoomInfo	11	0.1%	—	—	View these companies in Firmbase →
Matomo Analytics	11	0.1%	—	—	View these companies in Firmbase →
ResponseTap	11	0.1%	—	—	View these companies in Firmbase →
Smartlook	11	0.1%	—	—	View these companies in Firmbase →
Snowplow Analytics	11	0.1%	—	—	View these companies in Firmbase →
WebSuccess	11	0.1%	—	—	View these companies in Firmbase →
FullStory	10	0.1%	—	—	View these companies in Firmbase →
Clicky	9	0.1%	—	—	View these companies in Firmbase →
CANDDi	9	0.1%	—	—	View these companies in Firmbase →
Lucky Orange	9	0.1%	—	—	View these companies in Firmbase →
Comscore	9	0.1%	—	—	View these companies in Firmbase →
PostHog	8	0.1%	—	—	View these companies in Firmbase →
Piwik PRO	8	0.1%	—	—	View these companies in Firmbase →
Lotame	5	0%	—	—	View these companies in Firmbase →
Adobe Analytics	5	0%	—	—	View these companies in Firmbase →
Heap	5	0%	—	—	View these companies in Firmbase →
Whoisvisiting	4	0%	—	—	View these companies in Firmbase →
Dynatrace	4	0%	—	—	View these companies in Firmbase →
Quotemedia	4	0%	—	—	View these companies in Firmbase →
Pendo	4	0%	—	—	View these companies in Firmbase →
Visitor Queue	4	0%	—	—	View these companies in Firmbase →
Pingdom	3	0%	—	—	View these companies in Firmbase →
Tableau	3	0%	—	—	View these companies in Firmbase →
Azure Monitor	2	0%	—	—	View these companies in Firmbase →
Amplitude	1	0%	—	—	View these companies in Firmbase →
Zipkin	1	0%	—	—	View these companies in Firmbase →
Albacross	1	0%	—	—	View these companies in Firmbase →
AppsFlyer	1	0%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

Under 10 employees

Google Analytics

91.5% of band

The under-10 band contains 7,391 construction companies with an identifiable Analytics system. Google Analytics accounts for 91.5%, leaving the rest of the band split across Site Kit, MonsterInsights, Microsoft Clarity and smaller tools.

10–50 employees

Google Analytics

91.4% of band

The 10–50 employee band covers 2,645 companies and looks close to the micro-company pattern. Google Analytics accounts for 91.4%, with secondary usage concentrated around Site Kit, MonsterInsights and Microsoft Clarity.

Over 50 employees

Google Analytics

85.6% of band

The over-50 employee band is much smaller at 305 companies, and Google Analytics still has 85.6% share. The lower share than in the smaller bands leaves more room for secondary Analytics systems and the 52-system tail.

How Analytics usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK construction by Analytics

construction Using Google Analytics in the UK construction Using Site Kit in the UK construction Using MonsterInsights in the UK construction Using Microsoft Clarity in the UK construction Using Statcounter in the UK construction Using PixelYourSite in the UK construction Using TWIPLA in the UK construction Using ExactMetrics in the UK construction Using Metricool in the UK construction Using Lead Forensics in the UK construction Using PagePulse in the UK

Related directories

Most-Used Analytics by UK Companies (2026)Analytics Used by UK B2B: Market Share (2026)Analytics Used by UK B2C: Market Share (2026)CMS Used by UK construction: Market Share (2026)Analytics Used by UK field services: Market Share (2026)construction in the UK

Frequently asked questions

What is the most-used Analytics among UK construction companies?

Google Analytics is the most-detected Analytics among UK construction companies, with 91.3% share (9,441 of 10,341 companies with a detectable system), ahead of Site Kit (10.8%) and MonsterInsights (5.5%).

How many UK construction companies have a detectable Analytics?

10,341 of 237,405 actively-trading UK construction companies (4.4%) have a Analytics detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Analytics?

An Analytics system records and reports website behaviour, including visits, traffic sources and conversion paths. For UK construction companies, the job is usually practical: show which pages and channels create enquiries, and give small commercial teams a baseline for measuring online demand.

How is Analytics usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK construction companies, Google Analytics or Site Kit?

Google Analytics: 9,441 detected companies versus 1,117 for Site Kit, of the 10,341 UK construction companies with a detectable Analytics.

What is the best Analytics for UK construction companies?

This page publishes observed usage rather than recommendations, so it should not be read as a ranking of the best Analytics system. Overall, Google Analytics accounts for 91.3% (9,441), followed by Site Kit at 10.8% (1,117), MonsterInsights at 5.5% (566) and Microsoft Clarity at 4.0% (410). By employee band, Google Analytics has the largest share in Under 10 employees, at 91.5% of 7,391 companies; in 10–50 employees, at 91.4% of 2,645 companies; and in Over 50 employees, at 85.6% of 305 companies.

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