Analytics Used by UK Construction Companies: Market Share (2026)

Updated June 2026

Detected Analytics usage across 8,212 of 241,271 trading UK construction companies, with Google Analytics holding the largest share at 86.7%.

Among 241,271 trading UK construction companies, 8,212 have an identifiable Analytics system, with 35 systems in use. Google Analytics accounts for 86.7% (7,122), while the next two named systems are MonsterInsights at 6.9% (568) and Microsoft Clarity at 5.0% (413).

Usage is consistent across the three employee bands. Google Analytics leads among Under 10 employees at 87.5% of 5,923 companies, 10–50 employees at 85.1% of 2,051 companies, and Over 50 employees at 80.7% of 238 companies.

After Google Analytics, the market is fragmented: Statcounter has 1.3% (103), ExactMetrics 1.0% (84), TWIPLA 1.0% (84), PagePulse 0.7% (58), and Fathom Analytics 0.5% (44). A further 27 systems cover 230 companies.

8,212

construction with detected Analytics

Of 241,271 UK construction

3.4%

Detection rate

2026

Systems detected

In this category

86.7%

Leader share

Google Analytics

UK Construction Analytics market share

Other (27 systems)

Share of the 8,212 UK Construction with a detectable system. As of June 2026.

Analytics compared

System	UK Construction	Share	Median headcount	London share	Typical profile
Google Analytics	7,122	86.7%	5	13%	Small firms, dominant 86.7% share
MonsterInsights	568	6.9%	5	13.9%	Small firms, 6.9% share
Microsoft Clarity	413	5%	6	13.8%	Slightly larger small firms, 5.0% share
Statcounter	103	1.3%	6	10.7%	Slightly larger small firms, 1.3% share
ExactMetrics	84	1%	5	13.1%	Small firms, 1.0% share
TWIPLA	84	1%	6	14.3%	Slightly larger small firms, 1.0% share
PagePulse	58	0.7%	5	15.5%	Small firms, 0.7% share
Fathom Analytics	44	0.5%	—	—	Buy these companies as a spreadsheet →
AdvertiserReports	44	0.5%	—	—	Buy these companies as a spreadsheet →
Plausible	42	0.5%	—	—	Buy these companies as a spreadsheet →
CallTrackingMetrics	41	0.5%	—	—	Buy these companies as a spreadsheet →
CallRail	40	0.5%	—	—	Buy these companies as a spreadsheet →
Gauges	36	0.4%	—	—	Buy these companies as a spreadsheet →
Contentsquare	30	0.4%	—	—	Buy these companies as a spreadsheet →
Mouseflow	29	0.4%	—	—	Buy these companies as a spreadsheet →
Burst	28	0.3%	—	—	Buy these companies as a spreadsheet →
Crazy Egg	26	0.3%	—	—	Buy these companies as a spreadsheet →
Mediahawk	16	0.2%	—	—	Buy these companies as a spreadsheet →
Matomo Analytics	12	0.1%	—	—	Buy these companies as a spreadsheet →
SiteWit	12	0.1%	—	—	Buy these companies as a spreadsheet →
Microsoft Power BI	12	0.1%	—	—	Buy these companies as a spreadsheet →
WebSuccess	11	0.1%	—	—	Buy these companies as a spreadsheet →
Smartlook	11	0.1%	—	—	Buy these companies as a spreadsheet →
Lucky Orange	10	0.1%	—	—	Buy these companies as a spreadsheet →
FullStory	10	0.1%	—	—	Buy these companies as a spreadsheet →
Clicky	9	0.1%	—	—	Buy these companies as a spreadsheet →
PostHog	9	0.1%	—	—	Buy these companies as a spreadsheet →
Piwik PRO	8	0.1%	—	—	Buy these companies as a spreadsheet →
Adobe Analytics	5	0.1%	—	—	Buy these companies as a spreadsheet →
Heap	5	0.1%	—	—	Buy these companies as a spreadsheet →
Pendo	4	0%	—	—	Buy these companies as a spreadsheet →
Branch	4	0%	—	—	Buy these companies as a spreadsheet →
Tableau	3	0%	—	—	Buy these companies as a spreadsheet →
AppsFlyer	1	0%	—	—	Buy these companies as a spreadsheet →
Amplitude	1	0%	—	—	Buy these companies as a spreadsheet →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Analytics system shifts with company size: among UK Construction with under 10 employees, Google Analytics leads at 87.5% of the 5,923 with a detectable system; among UK Construction with 10–50 employees, Google Analytics leads at 85.1% of the 2,051 with a detectable system; and among UK Construction with over 50 employees, Google Analytics leads at 80.7% of the 238 with a detectable system.

Under 10 employees

Google Analytics

87.5% of band

This band contains 5,923 companies, with Google Analytics at 87.5%. The rest of the market is split across smaller systems rather than a close second-place challenger.

10–50 employees

Google Analytics

85.1% of band

A 2,051-company band, with Google Analytics at 85.1%, leaves a little more room for alternatives than the under-10 group. Adoption still centres on the same system.

Over 50 employees

Google Analytics

80.7% of band

Only 238 companies sit in this band, and Google Analytics still leads at 80.7%. The lower leader share points to a more dispersed mix than in the two smaller bands.

How Analytics usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Construction by Analytics

Construction Companies Using Google Analytics in the UK Construction Companies Using MonsterInsights in the UK Construction Companies Using Microsoft Clarity in the UK Construction Companies Using Statcounter in the UK Construction Companies Using TWIPLA in the UK Construction Companies Using ExactMetrics in the UK Construction Companies Using PagePulse in the UK

Related directories

Most-Used Analytics by UK Companies (2026)Analytics Used by UK B2B Companies: Market Share (2026)Analytics Used by UK B2C Companies: Market Share (2026)CMS Used by UK Construction Companies: Market Share (2026)SEO Used by UK Construction Companies: Market Share (2026)Construction in the UK

Frequently asked questions

What is the most-used Analytics among UK construction companies?

Google Analytics is the most-detected Analytics among UK construction companies, with 86.7% share (7,122 of 8,212 companies with a detectable system), ahead of MonsterInsights (6.9%) and Microsoft Clarity (5%).

How many UK construction companies have a detectable Analytics?

8,212 of 241,271 actively-trading UK construction companies (3.4%) have a Analytics detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Analytics?

An Analytics system tracks website visits, traffic sources and on-site actions so a UK construction company can understand how prospects use its website. For construction companies, the usual job is to connect marketing activity with enquiries, quote requests and project-page engagement.

How is Analytics usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK construction companies, Google Analytics or MonsterInsights?

Google Analytics: 7,122 detected companies versus 568 for MonsterInsights, of the 8,212 UK construction companies with a detectable Analytics.

What is the best Analytics for UK construction companies?

Usage share is reported as an adoption measure, not a recommendation, so “best” is not inferred from the counts. Google Analytics leads all three employee bands: 87.5% of 5,923 companies under 10 employees, 85.1% of 2,051 companies with 10–50 employees, and 80.7% of 238 companies over 50 employees. Across all identifiable Analytics usage, Google Analytics accounts for 86.7% (7,122), ahead of MonsterInsights at 6.9% (568) and Microsoft Clarity at 5.0% (413).

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