Form builder Used by UK Field Services Companies: Market Share (2026)
Detected form builder usage across 8,739 of 248,331 trading UK field services companies, with Contact Form 7 first on 62.8%.
Across 248,331 trading UK field services companies, 8,739 have a detectable Form builder, spread across 23 systems. Contact Form 7 accounts for 62.8% (5,488) of detected use, ahead of Gravity Forms at 21.8% (1,906).
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Smaller field services firms dominate the visible market. Contact Form 7 is first in all three employee bands: 63.7% among Under 10 employees, 61.1% among 10–50 employees, and 57.0% among Over 50 employees.
The long tail is present but thin. WPForms has 5.0% (441), Ninja Forms 4.0% (349), Jotform 2.7% (233), Fluent Forms 2.2% (188), 123FormBuilder 1.1% (96), and Typeform 0.9% (75), while 15 further systems cover 257 companies.
8,739
field services with detected Form builder
Of 248,331 UK field services
3.5%
Detection rate
2026
23
Systems detected
In this category
62.8%
Leader share
Contact Form 7
UK Field Services Form builder market share
Share of the 8,739 UK Field Services with a detectable system. As of June 2026.
Form builder compared
| System | UK Field Services | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Contact Form 7 | 5,488 | 62.8% | 6 | 12.2% | Small field services websites |
| Gravity Forms | 1,906 | 21.8% | 7 | 9.5% | Small to mid-sized operators |
| WPForms | 441 | 5% | 6 | 15.4% | Small firms, London-skewed use |
| Ninja Forms | 349 | 4% | 6 | 13.5% | Small service-company websites |
| Jotform | 233 | 2.7% | 6 | 7.7% | Small field teams |
| Fluent Forms | 188 | 2.2% | 7 | 17.6% | Small operators, higher London share |
| 123FormBuilder | 96 | 1.1% | 7 | 13.5% | Small to mid-sized users |
| Typeform | 75 | 0.9% | 7 | 17.3% | Small operators, London-skewed use |
| Cognito Forms | 61 | 0.7% | 6 | 6.6% | Small firms outside London |
| WS Form | 53 | 0.6% | 7 | 0% | Small non-London users |
| Formspree | 42 | 0.5% | — | — | View these companies in Firmbase → |
| Caldera Forms | 33 | 0.4% | — | — | View these companies in Firmbase → |
| Google Forms | 31 | 0.4% | — | — | View these companies in Firmbase → |
| Wufoo | 24 | 0.3% | — | — | View these companies in Firmbase → |
| Magic Form Builder | 19 | 0.2% | — | — | View these companies in Firmbase → |
| FormSubmit | 11 | 0.1% | — | — | View these companies in Firmbase → |
| Formstack | 9 | 0.1% | — | — | View these companies in Firmbase → |
| Paperform | 5 | 0.1% | — | — | View these companies in Firmbase → |
| Getsitecontrol | 5 | 0.1% | — | — | View these companies in Firmbase → |
| Tally | 5 | 0.1% | — | — | View these companies in Firmbase → |
| Basin | 5 | 0.1% | — | — | View these companies in Firmbase → |
| Zoho Forms | 3 | 0% | — | — | View these companies in Firmbase → |
| Powerful Form | 2 | 0% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Form builder system shifts with company size: among UK Field Services with under 10 employees, Contact Form 7 leads at 63.7% of the 5,993 with a detectable system; among UK Field Services with 10–50 employees, Contact Form 7 leads at 61.1% of the 2,495 with a detectable system; and among UK Field Services with over 50 employees, Contact Form 7 leads at 57% of the 251 with a detectable system.
Under 10 employees
63.7% of band
Under 10 employees is the largest band, with 5,993 companies. Contact Form 7 has 63.7% share here, leaving Gravity Forms and the smaller form tools to compete for the remaining use.
10–50 employees
61.1% of band
10–50 employees includes 2,495 companies, still centred on website-based enquiry and job-request capture. Contact Form 7 remains first with 61.1% share.
Over 50 employees
57% of band
Over 50 employees is a much smaller detected market, at 251 companies. Contact Form 7 still has the largest share at 57.0%, though its share is lower than in the smaller bands.
How Form builder usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK Field Services by Form builder
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Frequently asked questions
What is the most-used Form builder among UK field services companies?
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