Form builder Used by UK B2C Companies: Market Share (2026)
Across 20,051 UK B2C companies with a detectable form builder, Contact Form 7 leads with 56.2% share, ahead of Gravity Forms at 23.8%.
Among 84,728 trading UK B2C companies, 20,051 have a detectable Form builder. Contact Form 7 has the largest footprint at 56.2% (11,268), with Gravity Forms second at 23.8% (4,782).
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Share then fragments across smaller systems. WPForms is at 4.8% (953), Jotform at 4.3% (861), Ninja Forms at 4.3% (859), Google Forms at 2.6% (519), Fluent Forms at 2.4% (489), and Typeform at 2.1% (415).
Contact Form 7 has the largest share in each employee band, though its share falls as company size rises: 57.7% under 10 employees, 54.4% at 10–50 employees, and 49.5% over 50 employees. The long tail is wide rather than deep, with 15 further systems covering 988 companies.
20,051
B2C with detected Form builder
Of 84,728 UK B2C
23.7%
Detection rate
2026
23
Systems detected
In this category
56.2%
Leader share
Contact Form 7
UK B2C Form builder market share
Share of the 20,051 UK B2C with a detectable system. As of June 2026.
Form builder compared
| System | UK B2C | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Contact Form 7 | 11,268 | 56.2% | 7 | 17.9% | 7-person firms, 56.2% share |
| Gravity Forms | 4,782 | 23.8% | 7 | 16.2% | 7-person firms, 23.8% share |
| WPForms | 953 | 4.8% | 8 | 21.8% | 8-person firms, 21.8% London |
| Jotform | 861 | 4.3% | 9 | 16.4% | 9-person firms, 4.3% share |
| Ninja Forms | 859 | 4.3% | 8 | 16.8% | 8-person firms, 4.3% share |
| Google Forms | 519 | 2.6% | 10 | 24.9% | 10-person firms, 24.9% London |
| Fluent Forms | 489 | 2.4% | 8 | 19.6% | 8-person firms, 19.6% London |
| Typeform | 415 | 2.1% | 7 | 31.3% | 7-person firms, 31.3% London |
| 123FormBuilder | 279 | 1.4% | 9 | 21.5% | 9-person firms, 21.5% London |
| Cognito Forms | 235 | 1.2% | 9 | 18.7% | 9-person firms, 18.7% London |
| Wufoo | 123 | 0.6% | 6 | 15.4% | 6-person firms, 0.6% share |
| WS Form | 88 | 0.4% | 8 | 12.5% | 8-person firms, 12.5% London |
| Formspree | 87 | 0.4% | 8 | 25.3% | 8-person firms, 25.3% London |
| Caldera Forms | 68 | 0.3% | 6 | 19.1% | 6-person firms, 0.3% share |
| Magic Form Builder | 65 | 0.3% | 8 | 15.4% | 8-person firms, 0.3% share |
| Formstack | 51 | 0.3% | 7 | 17.6% | 7-person firms, 0.3% share |
| Powerful Form | 49 | 0.2% | — | — | View these companies in Firmbase → |
| Paperform | 48 | 0.2% | — | — | View these companies in Firmbase → |
| Getsitecontrol | 47 | 0.2% | — | — | View these companies in Firmbase → |
| FormSubmit | 28 | 0.1% | — | — | View these companies in Firmbase → |
| Zoho Forms | 18 | 0.1% | — | — | View these companies in Firmbase → |
| Tally | 15 | 0.1% | — | — | View these companies in Firmbase → |
| Basin | 14 | 0.1% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Form builder system shifts with company size: among UK B2C with under 10 employees, Contact Form 7 leads at 57.7% of the 12,278 with a detectable system; among UK B2C with 10–50 employees, Contact Form 7 leads at 54.4% of the 6,822 with a detectable system; and among UK B2C with over 50 employees, Contact Form 7 leads at 49.5% of the 951 with a detectable system.
Under 10 employees
57.7% of band
This is the largest detected band, with 12,278 companies. Contact Form 7 has 57.7%, while the rest is divided across smaller Form builder systems.
10–50 employees
54.4% of band
The mid-sized band contains 6,822 companies. Contact Form 7 still has the largest share at 54.4%, with competition spread across the remaining systems.
Over 50 employees
49.5% of band
The over-50-employee band is much smaller, at 951 companies. Contact Form 7 has 49.5%, leaving a more dispersed remainder than in the two smaller bands.
How Form builder usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK B2C by Form builder
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Frequently asked questions
What is the most-used Form builder among UK B2C companies?
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