B2C Companies Using Ninja Forms in the UK: 863 Active Firms (2026)
B2C web-form adopters in the UK use website forms to capture consumer enquiries, bookings and lead data.
For consumer-facing organisations, a form-builder stack sits close to the point where marketing spend turns into an addressable enquiry. The buying centre usually spans website owners, marketing operations, customer contact teams and, where bookings or feedback are involved, local operations managers. Companies running this form tool tend to be beyond brochureware: they need configurable fields, routing, anti-spam controls, consent capture and hand-off into email or customer-management workflows. Engagements are usually modest compared with enterprise software, but adoption still signals a maintained website, direct-channel demand generation and enough internal ownership to test forms, track conversion and act on submitted consumer data.
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UK adoption is a small, identifiable slice of the B2C web-form market: 863 companies are actively trading and running this form-builder stack. Within the wider form-builder base of 19,051 sector adopters, its share is 4.5%, placing it joint fourth by category share. Reported employment across the cohort is 3,757 people. The registered-office skew is southern but not London-only: London accounts for 16.3%, followed by the South East at 15.6%, the South West at 13.8%, the North West at 11.4%, and the East of England at 8.2%.
Consumer enquiry forms bring ordinary website operations into UK GDPR territory because names, contact details, preferences and free-text messages can identify individuals. The ICO would expect a lawful basis, clear privacy information, retention controls and appropriate handling of access or deletion requests. Procurement is often light-touch, particularly where the form layer is part of a managed website rather than a standalone enterprise system. That does not remove the need to review plug-ins, hosting arrangements, spam prevention and onward routing into email, booking or customer-management tools, especially when health, travel or leisure enquiries include more sensitive context.
Adoption appears likely to be shaped less by new form creation than by maintenance, migration and channel attribution. Many users look like pragmatic consumer-facing operators, so replacement tends to occur when a website is rebuilt, a form becomes hard to govern, or marketing teams need cleaner consent and routing. The stack may keep a place among organisations that value configurability without a full customer platform. Pressure comes from bundled site builders, privacy expectations and agencies standardising on fewer components, which should make the installed base more selective rather than uniformly expanding.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Ninja Forms rises with company size across the trading UK B2C companies in this cohort. 0.9% of the 54,825 companies with under 10 employees run Ninja Forms (491 detected). 1.2% of the 26,843 companies with 10–50 employees run Ninja Forms (322 detected). 1.5% of the 3,060 companies with over 50 employees run Ninja Forms (46 detected). That is a 0.6% gap between the over 50 employees and under 10 employees bands.
863
Active firms
2026
4.5%
Of detected Form builders share
UK B2C
8
Median headcount
Filed accounts
1,841
Verified directors
Across this cohort
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Key facts
About 3% of the trading cohort reports turnover above £5M (33 of 863 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (54 firms), so a sizeable share is in its first few filing cycles.
Among B2C firms with a detectable form builder, the profiled system ranks fourth by company count, at 4.5% (863) of 19,051 companies.
The largest detected form-builder systems in this B2C market account for 59.1% (11,258), 25.2% (4,794) and 5.0% (954), leaving the profiled system close to a peer at 4.5% (858).
Registered addresses skew towards London 16.3% (141), the South East 15.6% (135) and the South West 13.8% (119).
Every detected site in the cohort also runs the same content-management platform, at 100.0% (863), while SEO tooling appears on 61.5% (531).
The largest overlapping B2C tags are healthcare providers at 18.2% (157), field services and trades at 16.3% (141), and travel and hospitality at 14.3% (123).
Form builder market share among UK B2C
Share of the 19,051 UK B2C with a detectable system. As of June 2026.
What else do Ninja Forms-running B2C run?
Share of the 863 Ninja Forms-running UK companies where each technology was also detected. As of June 2026.
Where Ninja Forms B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£550K
Median UK turnover
3.8%
Above £5M turnover
54
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 1,309 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK B2C using Ninja Forms
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsOperates holiday parks offering holiday lodges, caravan accommodation, touring and camping pitches, and short-stay holiday breaks. Also sells holiday homes and residential park homes within managed…
Serves consumers seeking holiday home ownership, residential park homes, staycation breaks, touring pitches and camping, including families, holidaymakers, retirees and downsizers in North Yorkshire…
Financial Health
StrongStrong · 41% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates an independent school providing education for boys and girls from Year 3 to Sixth Form. Offers primary and secondary teaching, GCSEs, A‑levels and vocational courses, with additional…
Serves parents and guardians seeking independent, non-selective schooling for boys and girls from Year 3 to Year 13, including sixth form pathways.
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides short-term consumer loans, including home-collected doorstep loans. Customers apply online and receive cash or bank transfer, with repayments collected at home by agents or paid by debit…
Serves UK individual consumers aged 18+ with regular income who need short-term home-collected credit and prefer cash or bank transfer payouts with flexible repayment schedules.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
Location
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Computed from 4 filingsOperates private nursery schools providing early years childcare and education for young children. Delivers Early Years Foundation Stage curriculum with play‑based learning, enrichment activities,…
Sells to parents and families seeking premium early years childcare and nursery education for babies and young children, including holiday club provision, across its Sussex nursery locations.
Financial Health
StrongStrong · -1% CAGR over 3y
Location
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Computed from 5 filingsOperates a holiday rental agency listing and managing self‑catering cottages and holiday homes. Markets properties for short stays, handles guest bookings, and provides property management and owner…
Serves leisure travellers, families, groups, couples and pet owners seeking self-catering holiday homes in Kent and Sussex, alongside holiday-home owners looking to let properties to guests.
Financial Health
StrongStrong · Growing, Hiring · 46% CAGR over 4y
Location
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Computed from 5 filingsOperates indoor adventure mini‑golf venues featuring themed 18‑hole courses with obstacles. Provides leisure and entertainment activities alongside a café and bar serving drinks and food, and hosts…
Serves consumers seeking leisure outings, including families, groups of friends, couples, children’s party organisers and gift voucher buyers, with venues in Brighton, Glasgow and Birmingham.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides live-in home care services, including dementia, palliative and respite care. Conducts in-home assessments, develops personalised care plans, and supplies trained carers who support daily…
Serves individuals needing live-in, dementia, respite or palliative care, and their families arranging support, with emphasis on London, the Home Counties and nationwide UK coverage.
Financial Health
StableStable · -27% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a group of hospitality venues including a hotel and several restaurants. Provides accommodation, dining and bar services, private dining and events through branded venues such as Duck Bay,…
Serves leisure consumers in Scotland, including couples seeking weekend stays or elopements, families, friends meeting for meals, and visitors or adventurers around Loch Lomond.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsArranges and installs residential energy‑efficiency and heating upgrades under UK grant schemes, including first‑time central heating systems, air source heat pumps, solar panels, and loft or solid…
Serves UK homeowners, tenants and landlords seeking privately funded or grant-funded domestic energy improvements, particularly households eligible for ECO4 or GBIS support.
Financial Health
StrongStrong
Location
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Computed from 3 filingsOperates a boutique hotel offering guest accommodation, restaurants and private dining spaces. Also runs a cookery school, artisan bakery and hospitality experiences, and hosts weddings, workshops,…
Serves leisure travellers, food-focused diners, wedding couples, private event organisers and cookery workshop participants seeking hotel, dining and estate experiences in Warwickshire.
Financial Health
HealthyHealthy · Profitable, Hiring · 10% CAGR over 2y
Location
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Computed from 4 filingsOperates a taxi and private hire service providing on‑demand and pre‑booked passenger transport. Offers airport transfers, account bookings, and app or phone dispatch, coordinating a fleet of…
Sells to consumers and local passengers in Southend-on-Sea and South Essex needing taxi transport, including airport transfers, nights out, weddings and everyday travel. Also serves account customers…
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates private day nurseries providing early years childcare and education for babies and young children. Offers flexible childcare sessions, funded places for eligible children, structured…
Serves parents and carers of babies, toddlers and preschool children in St Leonards and Hastings, including families seeking private day nursery places, flexible sessions, and funded childcare for…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsProvides travel agency services including booking flights and package holidays, with travel extras such as airport parking, airport lounges, car hire, cruise excursions and foreign currency. Offers…
Serves consumers and holidaymakers seeking personal travel agency support for holidays, flights, cruises and related travel extras, including repeat customers who prefer advised booking over…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides international removals and relocation services for households and businesses, including packing, shipping and transport of furniture, baggage, vehicles and boxes. Also offers storage,…
Serves individuals, families and businesses arranging international or UK moves, including employers relocating staff, office move customers, and people moving to or from destinations such as…
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 5y
Location
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Computed from 5 filingsDevelops residential property projects including new‑build housing estates and small housing schemes. Manages land acquisition, planning and construction of homes, and undertakes occasional leisure…
Sells to homebuyers seeking new-build properties and organisations requiring leisure or commercial premises, with projects focused on desirable locations in the North West.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates day nurseries and pre-schools providing childcare and early years education for children aged 6 weeks to 5 years. Offers full- and part-time nursery care, structured learning activities, and…
Serves parents and families seeking nursery and pre-school places for children aged 6 weeks to 5 years, with full- and part-time childcare needs across Birmingham, Coventry, Derby, Kenilworth,…
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Computed from 5 filingsOperates day nurseries providing childcare and early years education for children aged 3 months to 5 years. Offers full-day care, developmental activities, meals, and structured programmes supporting…
Serves parents and guardians seeking nursery and daycare places for children aged 3 months to 5 years in Hoddesdon, Stoke Newington, Hertford, Finchley, Newington Green and Tower Hamlets.
Financial Health
StrongStrong · Growing, Hiring · 113% CAGR over 4y
Location
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Computed from 5 filingsProvides education consultancy and student recruitment services for universities in the UK and other countries, offering course listings, application support, admissions guidance, personal statement…
Serves prospective undergraduate, graduate and postgraduate students seeking university courses in the UK, Canada and Germany, including international applicants needing admissions guidance.
Financial Health
HealthyHealthy · -5% CAGR over 4y
Location
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Computed from 3 filingsOperates residential and nursing care homes providing long-term and short-term care services, including dementia, respite and specialist support. Services include accommodation, meals, activities and…
Serves older adults and their families seeking residential, nursing, dementia or respite care in North London, Hertfordshire, Surrey and Cambridge.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 18% CAGR over 2y
Location
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Computed from 4 filingsOperates day nurseries providing childcare and early years education for children aged 4 months to 5 years. Offers structured learning activities, play‑based development, meals, outdoor play, forest…
Serves parents and carers of children aged 4 months to 5 years seeking nursery childcare, early years education, funded places and forest school provision in the Bromley, Petts Wood and West Wickham…
Financial Health
StrongStrong · -3% CAGR over 3y
Location
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Computed from 5 filingsProvides home care and supported living services, including personal care, live‑in care, dementia and palliative care, respite care, befriending and outreach, and support for children and families to…
Serves adults, older people, children and families needing home care or supported living support, including self-funders, direct payment users and local authority-funded clients.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Computed from 3 filingsProvides residential estate agency services including property sales, lettings and short-term rentals. Markets houses and apartments, arranges property valuations, and assists buyers, sellers,…
Serves residential property buyers, sellers, landlords and tenants, including short-let renters, focused on homes in and around Ascot, Windsor, Sunningdale and nearby Berkshire areas.
Financial Health
StrongStrong · -6% CAGR over 2y
Location
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Computed from 5 filingsOperates nursing and residential care homes providing accommodation and personal care for older adults and people with disabilities. Services include dementia and nursing care, respite and palliative…
Sells to older adults and adults with disabilities or mental health needs, plus families arranging care. Serves self-funding residents and social services placements seeking short-term, long-term,…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsProvides residential estate agency and lettings services, including marketing and sale of homes, rental listings, tenant placement, landlord services, property management, and property valuations.…
Serves South London homeowners, landlords, property sellers, buyers and tenants, including first-time and experienced landlords.
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
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Computed from 4 filingsOrganises and operates public country shows, game fairs, and food, craft and Christmas festivals. Events feature country sports demonstrations, dog activities, arena entertainment, trade stalls, and…
Serves a mixed B2C/B2B audience: families, dog owners and country sports, food, craft and gift enthusiasts attending UK country shows, plus exhibitors, stallholders and coach tour operators seeking…
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 5y
Location
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Computed from 4 filingsOperates a taxi and private hire transport service offering local journeys, airport transfers, executive vehicles and minibuses. Also provides parcel courier deliveries and booking via mobile app,…
Serves individual passengers, local residents, visitors, corporate account customers and organisations in Chesterfield, Clay Cross, Staveley, Bolsover and surrounding areas.
Financial Health
HealthyHealthy · -3% CAGR over 3y
Location
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Computed from 5 filingsProvides claims management services for tenants experiencing housing disrepair, including damp and maintenance issues. Offers advice via helpline and manages compensation or repair claims against…
Serves tenants and residents in rented homes, including council, housing association and private landlord tenants, with unresolved housing disrepair, damp or repair issues.
Financial Health
StrongStrong · Growing, Hiring · 25% CAGR over 4y
Location
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Computed from 3 filingsOperates coach travel services offering UK and European coach holidays, day trips and excursions. Provides private coach hire for events, corporate travel, schools, airport transfers and weddings…
Serves consumers booking UK and European coach holidays, tours and day trips, and organisations needing group transport, including businesses, schools, wedding parties and airport transfer customers.
Financial Health
HealthyHealthy · -89% CAGR over 2y
Location
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Computed from 5 filingsProvides education support services for international students seeking to study in the UK, including school placement, guardianship arrangements, tutoring, examination centre services, host family…
Serves Chinese students and their parents seeking UK education, plus UK schools and education providers working with international pupils and overseas partnerships.
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
Location
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Computed from 4 filingsProvides tutoring courses and study materials preparing primary school pupils for UK 11+ grammar and independent school entrance exams, including online and in‑person classes, mock examinations, and…
Serves parents of Year 3-6 children preparing for 11+ grammar and independent school entrance exams, with in-person customers in Harrow and online learners nationwide.
Financial Health
StrongStrong · Growing · 3% CAGR over 3y
Location
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Computed from 5 filingsProperty developer that acquires land and undertakes residential housing developments, designing and constructing new-build homes for private sale. Manages projects from land sourcing and planning…
Targets private homebuyers and residential property purchasers seeking new-build homes in London and the Home Counties.
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides physiotherapy and sports therapy services for musculoskeletal conditions, including back pain, joint problems and sports injuries. Offers assessments, rehabilitation programmes, exercise…
Serves self-pay, insured and NHS-referred patients across the UK seeking physiotherapy for sports injuries, back pain, joint problems, chronic pain, rehabilitation and women’s pelvic health.
Financial Health
StrongStrong · Hiring · 33% CAGR over 4y
Location
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Computed from 3 filingsOperates a catering group providing food and drink through a portfolio of café and restaurant brands, supplying meals, beverages, and hospitality services across branded outlets and catering…
Serves individual consumers seeking food and drink through hospitality and catering brands; no specific business sectors, public-sector buyers, or regional customer segments are identified.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 2y
Location
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Computed from 5 filingsOperates care homes providing residential, nursing, dementia, respite, and rehabilitation care for older adults. Facilities include private suites and on-site services such as dining and daily…
Serves older adults and their families seeking private luxury care home accommodation in Camberley and Cirencester, including people needing nursing, residential, respite, dementia, reablement or…
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Computed from 4 filingsProvides home care and domiciliary care services, including live‑in care, palliative care, dementia and Alzheimer’s support, night care, hospital‑to‑home assistance, and social companionship, with…
Serves private individuals and families in the UK seeking home-based care, including older adults, people with dementia or Alzheimer’s, palliative or complex care needs, and those needing support…
Financial Health
HealthyHealthy · Growing, Hiring · 3% CAGR over 3y
Location
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Computed from 5 filingsDesigns, manufactures and sells children’s toys, games and play products, including licensed character toys, sensory toys and family board games. Also supplies toy brands to retailers and sells…
Sells to parents, families and gift buyers buying children’s toys and games, with shopping by brand, category and age. Also addresses toy retailers and distributors through distribution and…
Financial Health
StableStable · -58% CAGR over 5y
Location
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Computed from 5 filingsProvides online higher education courses and study resources, including Pearson HNC and HND qualifications in engineering and business, with tutoring, bridging maths courses and recognition of prior…
Serves individual learners and employer sponsors seeking flexible online higher education, particularly adults pursuing engineering, business, leadership and management qualifications, including…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsRetailer of domestic appliances and consumer electronics, including refrigerators, washing machines, dishwashers, cookers, small appliances and TVs. Provides product advice, online and telephone…
Serves local households and consumers in Oxfordshire, especially around Wantage and Witney, seeking domestic appliances, TVs, delivery, installation and recycling support.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsDesigns, manufactures and installs insulated composite garden buildings, including garden rooms, offices, studios, annexes and glamping pods, using timber‑effect composite materials for…
Serves homeowners seeking garden offices, studios, gyms, annexes and leisure rooms, alongside schools and nurseries needing additional learning spaces; also addresses small operators such as…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsProperty developer that acquires land and develops residential housing projects, including apartment schemes. Designs and builds new homes with energy‑efficient features and shared amenities, and…
Sells to prospective homeowners and residential property buyers seeking 1, 2 and 3-bedroom new-build apartments in London areas such as Acton and Willesden Green.
Financial Health
StrongStrong · Growing, Hiring · 45% CAGR over 5y
Location
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Computed from 5 filingsProvides domiciliary home care services for elderly and vulnerable adults, including daily personal care, day and night support, respite and convalescent care, domestic help, and assistance with…
Serves older adults, people recovering from illness, and family caregivers seeking domiciliary, respite and convalescent care in Croydon and Kingston upon Thames.
Financial Health
StrongStrong · Growing, Hiring · 21% CAGR over 4y
Location
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Computed from 3 filingsOperates an indoor trampoline park with multiple trampoline courts and attractions including ninja warrior obstacles, battle beams, climbing walls and foam pits. Offers open jump sessions, children’s…
Serves consumers in Luton, mainly families with children, under-5s, children with special needs, birthday party groups, holiday camp attendees, and adults using fitness sessions or the café.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 2y
Location
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Computed from 4 filingsProvides domiciliary care services for adults living at home, including personal care, assistance with daily living activities, and companionship. Supports individuals with disabilities, dementia,…
Serves vulnerable adults and their families seeking in-home care, including elderly people and adults with disabilities, dementia, mental health conditions, sensory impairments, special needs or…
Financial Health
StrongStrong · Growing, Hiring · 84% CAGR over 3y
Location
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Computed from 5 filingsProvides wealth management and stockbroking services, including discretionary portfolio management, tax‑efficient investing through ISAs and pensions, inheritance tax portfolio strategies, offshore…
Serves private investors, high-net-worth clients, trustees and pension holders seeking wealth management or stockbroking, plus quoted companies and employees needing share dealing and equity plan…
Financial Health
StrongStrong
Location
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Computed from 3 filingsProvides legal services including residential property conveyancing, probate administration, wills drafting, lasting powers of attorney, estate and tax planning advice, and support for individuals…
Serves individual clients, homebuyers, property owners and families needing legal support across Oxfordshire, Wiltshire, the Cotswolds, Bath, Bristol, Reading and the south of England.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides in-home care services for elderly people, including hourly daytime care, live-in care, overnight and 24-hour support, dementia and Alzheimer’s care, respite care, home help, and emergency…
Serves self-funding older people and their families seeking in-home care and companionship across selected areas of Scotland and England, including those needing dementia, respite, overnight or…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns, manufactures and installs bespoke kitchens, bathrooms and bedroom furniture. Produces handmade cabinetry, shelving and fitted interiors to order, providing design planning, appliances,…
Serves homeowners seeking bespoke kitchens, bathrooms, bedrooms and fitted interior spaces, typically residential buyers wanting made-to-order cabinetry, design and installation.
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a hotel providing guest accommodation with refurbished rooms, an on-site restaurant, bar and lounge areas. Offers food and drink service and online room booking for short stays and holiday…
Serves leisure travellers, couples, families and small groups visiting Fort William and the Scottish Highlands, including guests seeking hotel stays and dining near Loch Linnhe.
Financial Health
StrongStrong · Hiring · 85% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides psychological assessment and therapy services for children and families, including autism, ADHD, dyslexia and fetal alcohol spectrum disorder assessments, attachment and trauma evaluations,…
Serves parents, carers and families of children and young people, including adoptive families and children in care, seeking psychological assessment and therapy in Staffordshire.
Financial Health
StrongStrong · Growing, Hiring · 47% CAGR over 4y
Location
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How Ninja Forms usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Ninja Forms is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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