B2C Companies Using Fluent Forms in the UK: 489 Active Firms (2026)
B2C companies using embedded web forms in the UK sell goods or services to consumers while collecting enquiries and registrations online.
For consumer-facing operators, Fluent Forms usually sits at the point where marketing, service and operations meet. Adoption signals a site team comfortable with embedded forms, routing rules and consent text, rather than a wholly offline enquiry process. Buyers tend to be owner-managed or mid-market direct-to-consumer businesses with lean marketing teams, customer-service staff and outsourced web support. Engagements are usually small-ticket compared with CRM or booking-platform projects, but the operational role is practical: qualifying enquiries, allocating callbacks, taking registrations and capturing consent before a human follow-up.
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489 consumer-facing companies running Fluent Forms are actively trading in the UK. Reported employment across the cohort totals 3,319 people. Within detected form-builder usage for this sector, the system ranks seventh, accounting for 2.4% of a 20,051-company benchmark. Registered-address skew is southern: the South East accounts for 21.1% of users, ahead of London at 19.6%, the East of England at 10.6%, the North West at 9.6% and the South West at 9.2%.
Public form use brings mundane compliance work rather than sector-specific licensing. Consumer enquiries, healthcare bookings, travel requests and home-service callbacks can include contact details, free-text notes and special-category information, so GDPR governance matters: consent wording, retention rules, access controls and deletion routes. Procurement is usually a web-agency or internal marketing decision, but operational owners still need assurance that submissions pass cleanly into support, booking or CRM workflows without creating unmanaged inboxes. The practical risk is less the form itself than the hand-off after submission.
Adoption appears likely to remain tied to website ownership rather than board-level software strategy. Consumer-facing firms with modest marketing teams tend to choose form builders that sit inside their existing content stack, while larger operators often push intake into booking, CRM or customer-service platforms. That creates a replacement path at each end: lightweight users may standardise on bundled tools, and more mature firms may move forms closer to customer records. The cohort therefore looks more exposed to agency preference, plugin consolidation and privacy expectations than to any sudden demand shock.
Adoption by company size
Adoption of Fluent Forms rises with company size across the trading UK B2C companies in this cohort. 0.5% of the 54,825 companies with under 10 employees run Fluent Forms (290 detected). 0.7% of the 26,843 companies with 10–50 employees run Fluent Forms (175 detected). 0.8% of the 3,060 companies with over 50 employees run Fluent Forms (24 detected). That is a 0.3% gap between the over 50 employees and under 10 employees bands.
489
Active firms
2026
2.4%
Of detected Form builder share
UK B2C
8
Median headcount
Filed accounts
954
Verified contacts
Across this cohort
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Key facts
About 4% of the trading cohort reports turnover above £5M (20 of 489 firms) — the rest sits below that revenue band.
10% of the cohort was incorporated since 2022 (50 firms), so a sizeable share is in its first few filing cycles.
Among B2C firms with a detectable form builder, this system ranks seventh by detected share, at 2.4% (489) of 20,051 companies.
The South East and London account for 21.1% (103) and 19.6% (96) of B2C companies running this form builder, ahead of the East of England at 10.6% (52).
A page-builder tool is also detected on 46.2% (226) of the cohort, while bot-checking technology appears on 39.7% (194), pointing to CMS-led brochure and lead-capture sites.
Tag-management and analytics scripts appear on 36.4% (178) and 32.9% (161) of the cohort, suggesting that many of these consumer sites measure form-led acquisition.
The largest overlapping sector tags are Field Services & Trades and Healthcare Provider, each at 19.2% (94), followed by Travel & Hospitality at 11.5% (56).
Form builder market share among UK B2C
Share of the 20,051 UK B2C with a detectable system. As of June 2026.
What else do Fluent Forms-running B2C run?
Share of the 489 Fluent Forms-running UK companies where each technology was also detected. As of June 2026.
Where Fluent Forms B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£498.1K
Median UK turnover
4.1%
Above £5M turnover
50
Incorporated since 2022
954 verified decision-maker contacts
across these 489 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Fluent Forms
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides medical consultations and prescriptions for cannabis‑based medicines through an online clinic. Assesses patient eligibility, treats conditions such as chronic pain and psychiatric disorders,…
Serves UK patients, primarily adults with chronic pain, psychiatric conditions and other eligible health conditions, seeking private medical cannabis care through online consultations.
Financial Health
StrongStrong · Hiring · 71% CAGR over 3y
Location
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Computed from 4 filingsProvides legal services representing clients in compensation claims, including mis-sold PCP and HP car finance agreements, housing disrepair claims against social landlords, undisclosed commission in…
Serves consumers across the UK with PCP/HP car finance, loan, mortgage or credit card issues, social and council housing tenants, and businesses with energy contract claims.
Financial Health
WeakWeak · 186% CAGR over 2y
Location
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Computed from 5 filingsOperates a hotel offering guest rooms and suites, an on-site restaurant and bar (Pearly Cow), spa treatments through the Field Trip Spa, and facilities for weddings, meetings, and events, providing…
Serves leisure travellers, couples, families and dog owners visiting Brighton, plus spa and restaurant guests, wedding parties, house-party groups, and businesses planning meetings, events or away…
Financial Health
StrongStrong · Hiring · 65% CAGR over 5y
Location
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Computed from 4 filingsOperates early years day nurseries and pre-school childcare settings located on working farms. Provides childcare, learning activities, outdoor play, and farm-based experiences such as animal care…
Serves parents and carers of pre-school children seeking nursery and early years childcare places at farm-based settings across England.
Financial Health
StrongStrong · Growing, Hiring · 118% CAGR over 3y
Location
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Computed from 5 filingsInstalls domestic energy efficiency and renewable heating systems, including solar photovoltaic panels, air source heat pumps, insulation (wall, roof and underfloor), ventilation and heating…
Sells to households and homeowners seeking domestic energy-efficiency upgrades, including funded customers eligible for government-backed schemes. Targets residential buyers for solar PV, heat pumps,…
Financial Health
StrongStrong · Growing, Hiring · 77% CAGR over 4y
Location
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Computed from 3 filingsOperates a boutique hotel providing guest rooms and suites with hospitality services. Offers on‑site restaurants and bars, spa treatments, wedding and event venues, meeting spaces, private dining,…
Serves leisure travellers visiting Margate, including couples, families and dog owners, plus wedding parties and businesses seeking meetings, away days, private dining or house-party venues.
Financial Health
StrongStrong · Hiring · 324% CAGR over 2y
Location
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Computed from 4 filingsProvides home care and domiciliary care services, including live‑in care, palliative care, dementia and Alzheimer’s support, night care, hospital‑to‑home assistance, and social companionship, with…
Serves private individuals and families in the UK seeking home-based care, including older adults, people with dementia or Alzheimer’s, palliative or complex care needs, and those needing support…
Financial Health
HealthyHealthy · Growing, Hiring · 3% CAGR over 3y
Location
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Computed from 5 filingsProvides dental care services including routine check-ups, hygiene treatments, cosmetic dentistry, composite bonding, Invisalign orthodontics, dental implants, and emergency appointments. Also offers…
Sells to consumers seeking dental and cosmetic dental care, including local residents needing routine, emergency, orthodontic, implant and hygienist services, as well as patients looking for skin…
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 3y
Location
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Computed from 5 filingsOperates private dental clinics providing general and cosmetic dentistry. Services include dental check-ups, hygienist care, Invisalign orthodontics, implants, composite bonding, smile design and…
Sells primarily to private patients seeking dental and cosmetic dental care, including adults interested in Invisalign, implants and smile makeovers. Also serves consumers seeking skin treatments…
Financial Health
StrongStrong · Growing, Hiring · 71% CAGR over 3y
Location
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Computed from 5 filingsOperates day care nurseries providing early years childcare and education for young children. Offers structured curriculum activities, music and creative learning, outdoor play, meals and care during…
Serves B2C families and parents seeking nursery and early-years childcare for children in Sydenham, Forest Hill, Dulwich and West Wickham. Targets local households looking to enrol young children in…
Financial Health
HealthyHealthy · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsHelps households access government‑funded energy efficiency schemes and arranges installation of measures such as cavity wall and loft insulation, boiler replacements, heating controls, solar panels,…
Serves UK households, particularly low-income, vulnerable and grant-eligible homeowners or tenants, as well as social housing residents seeking funded home energy-efficiency support.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 4y
Location
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Computed from 5 filingsOperates day nurseries providing childcare and early years education for young children. Offers supervised play, learning activities, outdoor play, and developmental support from qualified staff,…
Serves parents and families seeking preschool nursery childcare for young children in Barnsley, Rotherham and Wakefield, including those using 30-hour childcare, tax-free childcare or funded places…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 3 filingsSupplies and installs made‑to‑measure quartz overlay worktops fitted over existing kitchen surfaces, along with replacement kitchen doors and related kitchen makeover products, enabling kitchens to…
Serves UK homeowners looking to refresh existing kitchens, particularly householders seeking worktop or door upgrades with in-home quoting and consumer finance options.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 17% CAGR over 2y
Location
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Computed from 3 filingsProvides domiciliary and live-in home care services for adults, including personal care, dementia and Alzheimer’s support, nursing care, respite care, palliative and end‑of‑life care, companionship,…
Serves private individuals and families seeking home-based care for older adults, people with dementia or Alzheimer’s, complex health needs, palliative/end-of-life needs, or short-term respite and…
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 2y
Location
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Computed from 4 filingsOperates a casual dining and takeaway burger brand serving smash burgers, fries and side dishes. Offers dine‑in, click‑and‑collect and delivery ordering through multiple food venues and pop‑up…
Serves B2C customers: casual diners, takeaway and delivery customers, and table-booking groups across North East locations including Newcastle, Tynemouth, Sunderland and Middlesbrough.
Financial Health
StrongStrong · Growing, Hiring · 84% CAGR over 3y
Location
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Computed from 4 filingsProvides home and community-based care services for children, adults, and seniors. Services include homecare support, overnight care, short break respite, supervised contact, holiday support,…
Serves private individuals, families, carers and professional referrers arranging support for babies, children, teenagers, adults and older people, including clients with special needs or clinical…
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 3y
Location
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings and rentals. Offers property marketing, valuations, buyer and tenant registration, and guidance for selling, buying,…
Serves homeowners, landlords, property buyers and tenants in South Woodford and nearby East London and West Essex areas, including Leytonstone, Chingford, Woodford Green, Buckhurst Hill, Loughton and…
Financial Health
StrongStrong · Hiring · 1701% CAGR over 4y
Location
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Computed from 5 filingsProvides mortgage brokerage and advisory services, helping clients secure home loans from a range of lenders. Assists first-time buyers, home movers, remortgaging customers, buy-to-let investors, and…
Serves consumers and property investors across Northern Ireland, including first-time buyers, home movers, remortgagers, buy-to-let landlords, self-employed borrowers, company directors and clients…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates temporary luxury glamping hotels and accommodation villages at major festivals, sporting events and private functions. Provides furnished tents, hospitality areas, dining, entertainment and…
Serves affluent consumers attending events such as Glastonbury, Silverstone and Monaco Grand Prix, plus brands, private event hosts and hospitality businesses seeking experiential accommodation or…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsOrganises and operates recreational netball leagues and beginner training programmes, including the Couch2Court return‑to‑netball scheme. Provides league management, team matching, coaching sessions,…
Serves women and girls aged 14+ across England and Wales, including beginners, returning players, existing netball teams and clubs seeking social league play, plus individuals interested in umpiring.
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsProvides private dental services including general dentistry, hygiene, root canal treatment, tooth extractions and gum care, alongside cosmetic and restorative treatments such as implants, crowns,…
Serves private dental patients in Torbay and South Devon, including new patients, people in pain or nervous about treatment, and those seeking cosmetic, implant or orthodontic care; also accepts…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsProvides general and cosmetic dentistry services including oral health assessments, dental hygiene, gum treatments, root canal therapy, tooth extractions, dentures, crowns and veneers. Also offers…
Serves private dental patients in Newton Abbot, including new patients, emergency patients and people seeking routine or cosmetic dental care, and accepts referrals from local dentists.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
Location
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Computed from 5 filingsProvides dental care including general dentistry, dental implants, cosmetic dentistry and teeth whitening. Also offers dental hygiene services, emergency appointments, and non-surgical facial…
Sells to individual dental patients, including people seeking general dentistry, dental implants, teeth whitening and cosmetic treatments. Serves private consumers, including nervous patients and…
Financial Health
StrongStrong · Growing, Hiring · 68% CAGR over 4y
Location
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Computed from 4 filingsProvides residential estate agency services including marketing and sale of homes, property lettings and rental management. Lists properties for sale and rent and offers valuations and advice to…
Serves residential property buyers, sellers, landlords and tenants, primarily in the Wokingham, Crowthorne and Bracknell areas, across property sales and lettings.
Financial Health
HealthyHealthy · Growing, Hiring · 10% CAGR over 3y
Location
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Computed from 5 filingsProvides vehicle hire and chauffeur-driven transport services, including replacement cars following accidents or repairs, taxis, airport transfers, corporate transport, and luxury or wedding vehicle…
Serves individuals, families and businesses around Maidstone needing replacement cars or taxis, plus leisure travellers, wedding parties and corporate clients seeking airport transfers, city rides…
Financial Health
StrongStrong · Hiring · 15% CAGR over 5y
Location
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Computed from 5 filingsOperates care homes providing residential, nursing, dementia, respite, and rehabilitation care for older adults. Facilities include private suites and on-site services such as dining and daily…
Serves older adults and their families seeking private luxury care home accommodation in Camberley and Cirencester, including people needing nursing, residential, respite, dementia, reablement or…
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsOperates a private medical clinic providing clinical testing and outpatient procedures. Services include hand, wrist and elbow treatments, endoscopy, vascular and urology services, steroid joint…
Serves private healthcare patients, including self-funded individuals, private health insurance patients and cross-border care patients, with adults and under-18s attending with parental consent.
Financial Health
StrongStrong · Growing, Hiring · 159% CAGR over 4y
Location
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Computed from 5 filingsProvides live-in home care services for elderly or vulnerable individuals, supplying 24-hour carers who support daily living, personal care and companionship. Conducts care assessments, manages care…
Serves private individuals and families seeking live-in home care for loved ones, primarily older or vulnerable people, mainly in Surrey, Hampshire, Sussex, London, Berkshire and nearby areas, and…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides swimming instruction for toddlers, children and adults, including parent‑and‑child, preschool, group and private lessons. Operates classes at partner pools and offers skill‑level assessment,…
Serves consumers seeking swimming lessons, including parents of toddlers, preschool and school-age children, adults, and private-lesson learners in Bath, Radstock and Wellingborough.
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Computed from 5 filingsProvides domiciliary and personal care services for vulnerable people in their own homes and community settings, including elderly care, disability support, end‑of‑life care, companionship,…
Serves vulnerable people of all ages, including elderly, disabled, children and young people, plus families arranging care, across London and beyond in home, care home and hospital settings.
Financial Health
StableStable · Hiring · 14% CAGR over 4y
Location
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Computed from 4 filingsProvides taxi and private hire transport services, including local journeys, airport transfers, wheelchair‑accessible vehicles, executive cars, and pre‑booked travel. Operates 24-hour bookings by…
Serves individuals, airport travellers, wheelchair users and organisations needing local transport in Norwich and Norfolk, including business account customers and passengers travelling to major UK…
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsOperates a visitor attraction and adventure farm offering indoor and outdoor play areas, animal encounters, seasonal events, and family activities. Sells admission tickets and memberships and…
Serves families with children, school groups and organised groups seeking farm-based leisure days out, animal encounters, play activities and seasonal events in North Yorkshire.
Financial Health
StrongStrong · Growing · 1% CAGR over 4y
Location
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Computed from 3 filingsOperates residential and nursing care homes providing long‑term, respite, dementia, palliative and learning‑disability care, and runs a childcare nursery. Services include accommodation, personal…
Serves older adults across Cornwall who need long- or short-term residential, nursing, dementia, respite or palliative care, as well as their families arranging care placements.
Financial Health
HealthyHealthy · -89% CAGR over 2y
Location
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Computed from 5 filingsDesigns and sells baby and nursery products including cots, cot beds, mattresses, nursery furniture, nursing chairs, pushchairs, travel systems and child car seats, offered individually and as…
Sells to UK consumers, primarily expectant and new parents furnishing nurseries and buying baby travel products such as cots, mattresses, nursery furniture, pushchairs and car seats.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
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Computed from 4 filingsProvides domiciliary care services for elderly and vulnerable people, including personal care, daily living assistance, companionship, and tailored in-home support plans delivered by care workers to…
Serves individuals and families in Lancashire and Manchester seeking homecare support, including older people, disabled adults, and people with health or personal circumstances requiring help to live…
Financial Health
StableStable · Hiring · 13% CAGR over 3y
Location
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Computed from 5 filingsProvides private gynaecology and obstetric care including consultations, ultrasound scans, colposcopy, HPV testing, early pregnancy assessment, menopause management, fertility checks, and treatment…
Serves private female patients in London seeking gynaecology, early pregnancy, menopause and cervical health care, including Arabic, French and Japanese-speaking women and patients referred by GPs.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
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Computed from 5 filingsProvides nurse-led home care services for adults and children with complex needs, including live-in care, dementia and mental health support, palliative care, neurological and disability care, and…
Serves families and private clients seeking home care for adults and children with complex needs, and public sector buyers including NHS commissioners. Targets people needing live-in, complex,…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides home healthcare and support services including community nursing, medication and wound care, post‑surgical monitoring, elderly care, companionship, lifestyle assistance, domestic help, and…
Serves individuals and families across the UK needing in-home care, including seniors, people with chronic or post-surgical care needs, and clients seeking companionship, daily living support,…
Financial Health
StrongStrong · Growing, Hiring · 151% CAGR over 4y
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Computed from 3 filingsOperates a nursery and preschool providing childcare and early years education for children aged around 3 months to 5 years. Delivers structured learning and play activities including arts, music,…
Serves parents and carers seeking nursery and preschool places for children aged 3 months to 4 years 11 months, including baby, toddler and pre-school age groups.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 129% CAGR over 2y
Location
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Computed from 5 filingsProvides private hire taxi and chauffeur services, including airport, seaport and international train station transfers, long‑distance journeys, and transport for weddings, events and corporate…
Serves private travellers, families, wedding and event clients, and corporate passengers in Kent, The Weald and Tunbridge Wells needing airport, seaport, international rail and long-distance private…
Financial Health
StrongStrong · Hiring · 6% CAGR over 4y
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Computed from 5 filingsProvides domiciliary home care services for adults, including live-in care, visiting care, reablement support after hospital discharge, medication prompting or administration, companionship, and…
Sells to adults aged 18+ needing domiciliary care at home, including people leaving hospital or needing live-in, visiting, medication, companionship or end-of-life support. Serves both privately…
Financial Health
StrongStrong · 295% CAGR over 3y
Location
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Computed from 4 filingsProperty developer that designs and builds new residential housing developments, constructing and selling homes through developments such as Cotton Meadows and Newchurch Meadows, and providing buyer…
Sells to private homebuyers looking for new-build homes in North West England, including first-time buyers and people moving up or along the property ladder.
Financial Health
StrongStrong
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Computed from 3 filingsProvides domiciliary care services for elderly people and adults with physical or learning disabilities, including in‑home support and personalised care plans following home assessments to help…
Serves elderly people needing in-home care, plus adults and younger people with physical or learning disabilities, and their families arranging tailored support packages.
Financial Health
HealthyHealthy · Hiring · 28% CAGR over 2y
Location
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Computed from 4 filingsOperates a farm park with animal encounters, indoor and outdoor play areas, and family activities. Also runs a garden centre and café, and provides adult social care services, a day nursery and…
Targets local families with young children, parents seeking nursery/pre-school places or school holiday activity camps, garden centre and café visitors, and adults needing social care provision…
Financial Health
StrongStrong · Growing, Hiring · 25% CAGR over 3y
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Computed from 5 filingsProvides domiciliary care services including personal care, medication support, meal preparation, companionship, and assistance with daily living. Offers live‑in care and support for adults,…
Serves private clients and families across Kent needing homecare for adults, children, older relatives and people with disabilities, including those seeking live-in support and help maintaining…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
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Computed from 5 filingsProvides domiciliary home care services for elderly and vulnerable adults, including personal care, live‑in care, respite care, and dementia support. Assists with daily living tasks, medication…
Serves B2C care users and their families in Hertfordshire, particularly elderly people needing domiciliary, live-in, respite or dementia support at home, as well as individuals with learning…
Financial Health
StrongStrong · Growing, Hiring · 30% CAGR over 4y
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Computed from 5 filingsSupplies and installs renewable energy systems for homes and businesses, including solar panels, battery storage, EV charging points and heat pumps. Provides system design, site surveys,…
Serves UK homeowners seeking lower electricity bills, plus commercial and agricultural customers with properties suitable for solar, battery storage, EV charging or heat pump installations.
Financial Health
StrongStrong
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Computed from 5 filingsProvides domiciliary care services including personal care, dementia and Alzheimer’s support, palliative care, domestic assistance, supported living, and outreach support. Delivers in-home health…
Serves older adults, people with dementia or Alzheimer’s, individuals needing palliative, personal or domestic support, and families seeking in-home care or supported living alternatives in the UK.
Financial Health
HealthyHealthy · Hiring · 36% CAGR over 4y
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Financial sub-scores
Computed from 5 filingsProvides mortgage brokerage and financial protection advice, arranging residential and buy‑to‑let mortgages, remortgages, and insurance products including term life cover, critical illness, income…
Serves individuals and families, including first-time buyers, remortgagers and homeowners, plus landlords/property investors with buy-to-let needs and businesses seeking protection or group cover.
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a residential care home providing accommodation and personal care for older people, including those with dementia. Offers day care and respite care, en‑suite bedrooms, meals prepared on…
Serves older adults and people living with dementia, plus their families, seeking residential, day or respite care in the Southampton and Portsmouth area.
Financial Health
HealthyHealthy · -1% CAGR over 4y
Location
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Showing 50 of 489 — +439 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 489 leads
Showing 50 of 489 — +439 more with verified decision-maker contacts, live data, and CRM sync.
How Fluent Forms usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Fluent Forms is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Form builder
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Frequently asked questions
How many UK B2C companies use Fluent Forms?
What share of UK B2C companies run Fluent Forms?
How is Fluent Forms usage detected?
What size B2C companies use Fluent Forms in the UK?
What do Fluent Forms-running B2C companies also run?
Can I get contact details for these companies?
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