Gaming Companies Using Google Analytics in the UK: 209 Active Firms (2026)
Gaming companies create, publish or operate interactive entertainment while using website measurement for UK acquisition and retention.
Within gaming, website analytics usually sits with growth, publishing or community teams rather than with core development alone. The system helps measure store traffic, launch campaigns, newsletter sign-ups, player-account journeys and purchase or subscription conversion paths. Companies running this stack tend to have public acquisition funnels and a direct-channel posture, even when distribution still relies on marketplaces or platform partners. Adoption also implies some internal marketing operations capacity: tagging, consent handling, campaign taxonomy and retention reporting need owner attention, not just a one-off install by a web agency.
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The UK adoption picture covers 209 actively trading gaming companies running the analytics technology. Reported employment totals 3,025 people, giving the cohort a visible staff base rather than only a registration footprint. Within the sector’s analytics-tool ranking, the system sits first, with an 81.0% share across a comparison set of 258; the next listed analytics stack is at 8.1%. Registered-address skew is London-heavy: London accounts for 34.0% of the cohort, followed by the South East at 15.3%, the North West at 12.9%, the South West at 8.6% and the East of England at 7.7%.
Gaming operators using website analytics need to separate ordinary audience measurement from profiling, advertising attribution and account-linked behavioural tracking. GDPR applies where site identifiers, email-derived IDs or account journeys can identify a person, and ICO guidance makes consent design material to cookie-based measurement. Procurement is also shaped by platform and marketplace rules: studios and publishers often need comparable campaign reporting across owned sites, creator activity and purchase funnels, while keeping tags auditable for agencies and external marketing partners. The supplier market is therefore less about a single dashboard and more about consent management, tag governance and attribution discipline around it.
Adoption appears likely to remain broad because gaming firms depend on launches, creator traffic and community touchpoints that are awkward to manage without site-level measurement. The pressure is less about installing analytics from scratch and more about keeping measurement usable as consent requirements, browser restrictions and platform reporting gaps change. Smaller studios tend to start with bundled website tooling, then add tag governance once paid acquisition or account-based retention becomes less ad hoc. Larger publishers appear more likely to consolidate reporting across web, community, commerce and support journeys rather than treat website analytics as a standalone reporting layer.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Google Analytics rises with company size across the trading UK gaming companies in this cohort. 2.1% of the 5,312 companies with under 10 employees run Google Analytics (113 detected). 21.2% of the 193 companies with 10–50 employees run Google Analytics (41 detected). 40% of the 30 companies with over 50 employees run Google Analytics (12 detected). That is a 37.9% gap between the over 50 employees and under 10 employees bands.
209
Active firms
2026
81%
Of detected Analytics share
UK gaming
6
Median headcount
Filed accounts
450
Verified directors
Across this cohort
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Key facts
About 7% of the trading cohort reports turnover above £5M (16 of 209 firms) — the rest sits below that revenue band.
11% of the cohort was incorporated since 2022 (25 firms), so a sizeable share is in its first few filing cycles.
Google Analytics accounts for 81.0% (209) of detectable analytics systems among UK gaming firms, ahead of Site Kit at 8.1% (21).
Cloudflare is also detected on 50.7% (106) of these sites, while WordPress appears on 44.0% (92), suggesting a stack centred on hosting, content and measurement.
London contains 34.0% (71) of the cohort, followed by the South East at 15.3% (32) and the North West at 12.9% (27).
Google Tag Manager is also detected on 28.7% (60) of the cohort, pointing to tag-based marketing and product-measurement workflows alongside site analytics.
Media & Publishing overlaps with 12.0% (25) of the cohort, while Sport & Leisure appears on 9.1% (19), reflecting gaming firms with adjacent audience or rights-led models.
Analytics market share among UK Gaming
Share of the 258 UK Gaming with a detectable system. As of June 2026.
What else do Google Analytics-running Gaming run?
Share of the 209 Google Analytics-running UK companies where each technology was also detected. As of June 2026.
Where Google Analytics Gaming are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£484.2K
Median UK turnover
7.7%
Above £5M turnover
25
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 261 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK Gaming using Google Analytics
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsDevelops and publishes mobile video games, including racing and action titles such as CSR Racing and Star Wars: Hunters, using proprietary animation and physics technology as part of Zynga/Take-Two’s…
Serves consumer gamers worldwide, particularly mobile and console players interested in racing, action, and franchise-based titles, with additional educational resources aimed at parents, children,…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 20% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsPublishes and markets mobile games for third‑party developers, providing user acquisition, monetisation, analytics, and distribution support. Works with game studios to launch titles on app stores…
Serves mobile game developers of all sizes, including independent studios and game teams seeking publishing, marketing, monetization and growth support for mobile titles.
Financial Health
StableStable · -6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and publishes casual puzzle video games for mobile platforms. Titles include Lily’s Garden, Cookie Cats, Penny & Flo, and games based on the Simon’s Cat franchise, featuring match‑3 and…
Serves consumer gamers who play casual puzzle and story-led mobile games, including audiences for Lily’s Garden, Cookie Cats and Simon’s Cat titles.
Financial Health
HealthyHealthy · Growing · 1% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDevelops free‑to‑play video games, designing gameplay mechanics, software, art and online systems for mass‑market titles. Activities include game development, data and AI systems, and operation of…
Serves a B2C audience of mass-market free-to-play game players, targeting millions of consumers who play daily and broad demographic groups seeking long-running entertainment.
Financial Health
WeakWeak · Hiring · 41% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsDevelops and publishes video games and tabletop games, including the Sniper Elite series. Publishes comics and books through imprints such as 2000 AD, Abaddon and Solaris, and produces film and…
Serves consumers in entertainment markets: video game players on console, PC, VR and mobile; tabletop gamers; comic subscribers and readers; genre fiction readers; and film and TV audiences.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online platform offering downloadable and browser-based casual games, including puzzle, card, hidden object, and time management titles. Provides free trials and subscription access to a…
Sells to consumers who play casual downloadable or online games, including fans of puzzle, solitaire, hidden object, mahjong, match-3, time management and adventure genres seeking free trials or…
Financial Health
StableStable · Hiring · 93% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDevelops and publishes role‑playing video games for PC and console, including titles in the Baldur’s Gate and Divinity series. Provides online account services supporting cross‑save and cross‑play…
Sells to consumers who play fantasy role-playing video games, including PC and console gamers, fans of Baldur’s Gate and Divinity, and buyers of related merchandise and board games.
Financial Health
StrongStrong · 9% CAGR over 1y
Location
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Financial sub-scores
Computed from 4 filingsPublishes, licenses, markets and distributes video game software for European markets. Releases titles for PlayStation, Xbox, Nintendo Switch and Windows PC via digital platforms and retail,…
Serves consumer video game players on PlayStation, Xbox, Nintendo Switch and Windows PC, including Steam, Epic Games Store and Microsoft Store users.
Financial Health
StableStable · -78% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and publishes custom Minecraft maps, worlds, skins and texture packs for the Minecraft Marketplace. Produces in‑game experiences and branded worlds for partners, and operates online…
Serves a mix of consumers and businesses: Minecraft players and fans, plus entertainment brands, IP owners, creators and platforms seeking Minecraft-based audience experiences and events.
Financial Health
StableStable · Hiring · 24% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDevelops and publishes digital games for mobile devices, social platforms and interactive television. Produces quiz and puzzle games based on television formats and brands, including titles such as…
Targets consumers playing casual games on mobile, Facebook and TV platforms, including fans of quiz, puzzle, slots and game-show formats.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and publishes video games for web browsers, mobile devices, and consoles. Operates an online gaming website offering free HTML5 and classic browser games, including arcade, puzzle, platform…
Targets consumers who play casual and retro-style games online and on mobile, console, PC/Mac and TV platforms, including fans of arcade, puzzle, action and skill games.
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and operates online Minecraft game services, including the Hive Bedrock Edition server network offering multiplayer minigames. Also develops Chunker, a tool that converts Minecraft worlds…
Serves a global B2C audience of Minecraft players, especially Bedrock Edition users, and also reaches Minecraft partners and general users working with Java and Bedrock worlds.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates an online retro video game platform offering access to a licensed library of over 1,300 classic titles. Provides streaming gameplay, tournaments, challenges and leaderboards across PC,…
Sells directly to consumers, especially retro gaming enthusiasts and casual players seeking access to classic video games on PC, Mac, mobile, consoles and smart TVs, including subscribers interested…
Financial Health
HealthyHealthy · -9% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsDevelops and publishes multiplayer party video games for PC and console platforms. Produces quiz, trivia and social party titles, and operates related player support, community channels, and…
Serves B2C video game players and social gaming groups who buy multiplayer party games on PC and consoles, including friends and families seeking shared play experiences.
Financial Health
HealthyHealthy · Growing, Hiring · 10% CAGR over 2y
Location
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Computed from 5 filingsDevelops strategy and tactics video games for PC and console platforms, including WWII-themed titles such as Classified: France ’44. Focuses on creating turn-based strategy gameplay and supporting…
Targets consumer gamers who play strategy and tactics titles on Steam and new-generation consoles, including players interested in long-term game communities and hobby-style engagement.
Financial Health
StableStable · 2% CAGR over 4y
Location
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Computed from 5 filingsDevelops and publishes mobile games that use real‑world geolocation and player‑generated data. Operates a game engine for location‑based gameplay and produces titles such as property trading and…
Serves consumers who play location-based and augmented reality mobile games, including players interested in real-world map, property and geolocation game mechanics.
Financial Health
StableStable
Location
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Computed from 5 filingsDevelops and publishes digital versions of tabletop board and card games for PC and console platforms. Produces video game adaptations of titles such as Talisman and Smash Up and provides game…
Serves B2C gamers who play digital board, card and strategy games on PC and console, particularly tabletop game fans, with some B2B audience among games industry partners seeking development services.
Financial Health
WeakWeak · -3% CAGR over 4y
Location
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Computed from 5 filingsDevelops video games and interactive experiences focusing on user‑generated content worlds and creator‑driven gameplay. Produces virtual, mixed and augmented reality games and content for platforms…
Serves players and creator communities on UGC gaming platforms such as Meta Horizon, Roblox and UEFN, alongside organisations seeking VR, MR or AR digital production for game-based experiences.
Financial Health
StrongStrong · Growing, Hiring · 33% CAGR over 4y
Location
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Computed from 3 filingsProvides marketing and publishing services within a technology and video gaming group, supporting promotion, user acquisition and distribution of mobile, VR and multiplatform video games developed by…
Serves mobile game developers, app publishers, game studios and studio partners within the global video gaming and mobile technology sectors, alongside end users such as gamers and survey-panel…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 236% CAGR over 2y
Location
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Computed from 5 filingsPublishes and markets independent video games for PC and consoles, working with development studios to release titles across digital platforms. Also sells game-related merchandise and soundtracks and…
Targets video game consumers and indie game fans on PC and console platforms, including PlayStation, Xbox, Steam and Meta Quest users, plus shoppers seeking related merchandise, soundtracks and…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 5y
Location
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Computed from 5 filingsDevelops and produces video games for PC, console and mobile platforms. Creates and supports multiplayer and immersive entertainment titles, including live service games, and collaborates on game…
Targets consumers who play PC, console and mobile games, including fans of multiplayer horror titles, and engages gaming press, playtesters and fan communities.
Financial Health
StrongStrong · Hiring · 26% CAGR over 5y
Location
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Computed from 4 filingsPublishes and distributes video games across PC and console platforms, focusing on indie titles. Provides publishing support, marketing, and storefront sales for games, and promotes releases through…
Serves B2C video game players and gaming communities, especially fans of horror, thriller, action RPG and narrative titles across PC and console platforms.
Financial Health
StableStable · Hiring · 44% CAGR over 3y
Location
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Computed from 4 filingsDevelops and publishes video games for PC, console and mobile platforms. Produces multiplayer and strategy titles such as Century: Age of Ashes and Instant War, and manages distribution, marketing…
Sells to consumers in the gaming market, targeting players of free-to-play multiplayer and strategy games across PC, console and mobile platforms.
Financial Health
WeakWeak · -82% CAGR over 3y
Location
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Computed from 2 filingsDevelops and produces online multiplayer video games for PC and console platforms. Projects include the battle royale title Vampire: The Masquerade – Bloodhunt and the open‑world extraction shooter…
Serves consumers in the video games market, particularly players interested in open-world tactical extraction shooters and online action games, and recruits playtesters for upcoming titles.
Financial Health
StrongStrong · Hiring · 526% CAGR over 1y
Location
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Computed from 5 filingsDevelops and publishes PC video games. Creator of the open‑ended sandbox role‑playing game Kenshi, featuring squad-based gameplay, world exploration, base building and character progression, and…
Sells to consumers, primarily PC gamers and RPG fans interested in open-ended sandbox, squad-based role-playing games, with related updates, demos and merchandise aimed at its player community.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsPublishes video games from independent and established developers for major gaming platforms. Manages digital and physical releases, supports game launches, and produces collector’s editions through…
Serves both B2B and B2C markets: independent and established game development studios and international games publishers seeking publishing support, plus videogame consumers buying digital, physical…
Financial Health
WeakWeak · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsDevelops and publishes video games, particularly puzzle and adventure titles for mobile, PC, consoles and virtual reality platforms, including The Room series and other single‑player narrative puzzle…
Sells to consumer gamers who play puzzle and mystery adventure titles across mobile, PC, console and VR platforms, including Meta Quest, Steam VR and PlayStation VR2 users.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Computed from 4 filingsDevelops and publishes mobile video games, including titles such as Sniper Siege, Z Survivor, Scribble Rider, Pinbo Quest and Flip Dunk, and provides player support and contact services through its…
Serves consumers who play its casual games, including players of Sniper Siege, Z Survivor, Scribble Rider, Pinbo Quest and Flip Dunk seeking support or making general enquiries.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 3y
Location
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Computed from 5 filingsDevelops and publishes digital video games for PC and console platforms. Produces titles including pool, chess and poker games such as Pure Pool, Chess Ultra and Poker Club, and collaborates with…
Serves video game players on PlayStation, Xbox and PC, and works with game creators or studios seeking publishing support across major platforms.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsDevelops and publishes online multiplayer video games, including social deduction horror title Deceit 2 and upcoming PvE shooter MVX: London, and provides ongoing game updates, seasons, and…
Sells to consumer video game players, particularly online multiplayer gamers interested in PvE shooters, social deduction, and horror titles.
Financial Health
HealthyHealthy · Hiring · 28% CAGR over 4y
Location
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Computed from 5 filingsDevelops and publishes video games, including the sandbox building and combat game TerraTech. Produces downloadable game content, distributes games via digital platforms, and maintains online…
Sells to individual video game players who buy and use its games and DLC through platforms such as Steam, Humble and consoles, with some use via educational institutions.
Financial Health
StrongStrong · Hiring · 8% CAGR over 5y
Location
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Computed from 2 filingsDevelops video games for console and PC platforms. Operates a game development studio producing AAA titles, with teams working on game design, programming, art, and related production for interactive…
Financial Health
StableStable · Hiring · 165% CAGR over 1y
Location
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Computed from 5 filingsDevelops and publishes independent video games. Also provides game publishing support to other developers, helping bring their titles to market and reach wider audiences across digital platforms.
Targets consumer gamers interested in indie entertainment, and independent game developers seeking a publisher to help reach larger audiences.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 5y
Location
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Develops software products for the video gaming market, including online marketplaces and game streaming services. Designs, builds, tests, and deploys digital platforms and tools used by gamers,…
Serves consumers in the gaming market, including gamers using online marketplaces and game streaming services, with a worldwide user base across 163 countries.
Financial Health
N/AN/A · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides technical and creative services to the video games and entertainment industries, including game development support, art and audio production, quality assurance testing, localization and…
Serves video game developers, publishers and entertainment studios worldwide, from project teams to major IP owners seeking external production, localization, QA, marketing and player engagement…
Financial Health
StableStable · Hiring · 126% CAGR over 4y
Location
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Develops and publishes video games and interactive entertainment. Produces titles such as the squad‑based tactical FPS Ascendant, featuring online multiplayer gameplay and dynamic in‑game events set…
Serves consumer video game players, particularly tactical FPS fans interested in squad-based online shooters, closed beta access, Discord community updates and future game releases.
Financial Health
N/AN/A
Location
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Computed from 5 filingsDevelops and supplies online casino games, particularly slot titles, to betting and gaming operators. Designs mobile‑optimised games with proprietary features and integrates its game portfolio into…
Serves licensed online betting and gaming operators, including casino brands and platform partners, targeting adult players in regulated markets such as Great Britain, Malta and Spain.
Financial Health
StrongStrong · Hiring · 42% CAGR over 4y
Location
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Computed from 5 filingsDesigns and develops video games for clients and its own publishing. Provides work-for-hire game development services including concept development, game design, production, quality assurance,…
Serves B2B clients such as video game publishers, high-profile entertainment brands and independent game developers, as well as consumer gamers who buy and play its own published titles.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
Location
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Computed from 4 filingsDevelops and publishes mods, modpacks, and maps for Minecraft on Java and Bedrock editions. Operates an app and platform for discovering and downloading modpacks, provides server files and…
Serves Minecraft players and gaming communities, including Java and Bedrock users, modded gameplay fans, server owners, and buyers of related merchandise.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 3y
Location
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Computed from 5 filingsDevelops extended reality (XR) and virtual reality video games, creating narrative-driven interactive experiences with puzzle and exploration gameplay. Works with entertainment intellectual property…
Sells to VR/XR gamers and immersive entertainment players, and also serves major entertainment IP holders and gaming platforms that commission or publish branded XR game experiences.
Financial Health
HealthyHealthy
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Computed from 5 filingsDevelops and publishes independent video games for PC and digital platforms. Produces original titles such as strategy and simulation games, manages game updates and community content, and operates a…
Serves PC game players interested in indie strategy, simulation and nature-themed titles, and indie developers seeking a publisher for their games.
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 3 filingsPublishes and distributes video games for console platforms including PlayStation and Nintendo Switch, and sells gaming accessories and peripherals under the Maxx Tech brand, including products for…
Serves trade buyers and retail partners in the video games sector, including those handling PlayStation, Nintendo Switch and PC/console accessories; content also addresses gamers through product…
Financial Health
HealthyHealthy · 4% CAGR over 2y
Location
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Computed from 2 filingsPublishes and promotes indie video games across genres, working with independent developers to release titles on digital platforms. Also produces gaming-related video content, news and community…
Serves PC and indie game consumers, particularly players of roguelike deckbuilders, party games and small-team titles, and engages solo and small-team developers seeking publishing support.
Financial Health
StableStable · Hiring · 50% CAGR over 1y
Location
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Computed from 5 filingsDevelops and produces video games for PC and console platforms. Creates action-focused titles including first‑person shooters and narrative games such as the Shadow Warrior series, Hard Reset, Trek…
Serves game publishers and consumer gaming audiences, particularly action-game players on PC and consoles including PlayStation, Xbox and Steam.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 4 filingsDevelops and publishes indie video games for PC and online platforms. Titles include Hypercharge: Unboxed, New RetroArcade: Neon, Paranormal Tales, and Don’t Scream, distributed through digital game…
Serves consumer video game players, especially Steam users and indie game fans interested in retro-inspired titles, community updates, early previews and private testing.
Financial Health
StrongStrong
Location
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Computed from 5 filingsDevelops and publishes video games for PC and console platforms, including titles such as The Stanley Parable: Ultra Deluxe and Accounting+. Operates related websites, player accounts, forums, and…
Serves B2C video game players aged 13+, including users of its games, free experiments, websites, forums, social media accounts and newsletters.
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsDevelops video games for console and PC, creating original titles and providing development support on major franchises. Known for Destruction AllStars and collaboration on projects such as Apex…
Serves video game publishers and studios seeking development partners, alongside console gamers for its own action game titles. Partners referenced include major games companies and franchises.
Financial Health
StableStable · -66% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and publishes sports video games for PC, consoles and mobile platforms, including pool, snooker, football and golf titles. Produces cross‑platform multiplayer games such as Pool Nation and…
Sells to consumers who play sports video games, especially casual and competitive pool, snooker, golf and football players across mobile, PC, console and VR platforms.
Financial Health
StrongStrong · Growing · 2% CAGR over 4y
Location
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Computed from 4 filingsDevelops and publishes games on the Roblox platform, including roleplay, exploration and simulation titles such as BlockSpin, Life Together and Bayview, and operates online game worlds where players…
Serves consumers on Roblox, especially players interested in roleplay, exploration and simulation games, alongside online gaming communities that follow and play social virtual-world experiences.
Financial Health
StrongStrong
Location
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- Method03870516
Financial sub-scores
Computed from 4 filingsOperates an esports organisation focused on MMO and RPG games. Manages competitive gaming teams, produces online guides, articles and game databases, streams gameplay content, and sells branded…
Sells mainly to consumers in MMO and RPG gaming communities, especially World of Warcraft players seeking guides, tools, streams and esports content. Also serves fans who buy memberships and…
Financial Health
StrongStrong · Hiring · 6% CAGR over 3y
Location
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How Google Analytics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. gaming companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of gaming companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Analytics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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