Healthcare Companies Using Smush in the UK: 130 Active Firms (2026)
Healthcare providers running website image optimisation tools deliver regulated care while maintaining faster public sites in the UK.
For healthcare providers, image optimisation sits close to the public-facing content management layer: service pages, referral forms, location pages, accessibility material, recruitment content and patient information all need to load quickly without degrading clinical or safeguarding messages. Adoption tends to signal a maintained website, usually with in-house marketing or operations ownership and an external web agency in the background. The relevant buyers are less likely to be central IT alone than practice managers, patient-access teams, digital communications staff and finance sign-off, particularly where the provider sells private care, fills beds or clinics, or relies on search traffic for referrals.
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The UK adoption cohort is narrow: 130 healthcare providers are actively trading and have been detected running this image optimisation tool. Reported headcount totals 5,668, giving the group a visible employment footprint beyond micro-provider websites. Within detected website plug-ins used by healthcare providers, the tool sits fourth in the sector ranking, at 10.0% of a 1,306-provider denominator. Registered-address skew is London at 21.5%, followed by the North West at 13.1%, the South East at 11.5%, the East of England at 9.2% and the South West at 8.5%.
Website tooling itself is not the regulated service, but the operator behind it may be. In England, providers carrying on a CQC-regulated activity must register with the Care Quality Commission; providing a regulated activity without registration is an offence. The Health and Social Care Act 2008 sits behind that registration framework, with registration tied to the legal entity, regulated activities and locations. For providers running public contact forms, referral routes or patient-information pages, the practical issue is less the image optimiser than the surrounding governance: content ownership, accessibility, cookie choices, analytics controls and routes for clinical or care enquiries.
Adoption appears tied to ordinary website maintenance rather than a separate technology programme. Migration pressure tends to come from content-management refreshes, page-speed expectations, accessibility remediation and agency-led template changes. Healthcare providers with public referral journeys have reason to keep image handling close to form performance and search visibility, while smaller operators may treat it as part of a bundled website support arrangement. The pattern is likely to remain plugin-led and agency-influenced, with consolidation around fewer site-maintenance stacks rather than a distinct procurement category for image optimisation.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Smush rises with company size across the trading UK healthcare companies in this cohort. 0.1% of the 111,909 companies with under 10 employees run Smush (63 detected). 0.6% of the 8,369 companies with 10–50 employees run Smush (51 detected). 1% of the 2,053 companies with over 50 employees run Smush (21 detected). That is a 0.9% gap between the over 50 employees and under 10 employees bands.
130
Active firms
2026
10%
Of detected WordPress plugins share
UK healthcare
10
Median headcount
Filed accounts
274
Verified directors
Across this cohort
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Key facts
About 8% of the trading cohort reports turnover above £5M (11 of 130 firms) — the rest sits below that revenue band.
8% of the cohort was incorporated since 2022 (11 firms), so a sizeable share is in its first few filing cycles.
Among 1,306 healthcare providers with a detectable plug-in system, the detected image-optimisation tool appears in 10.0% (130), below systems with detected shares of 19.1% (249), 13.3% (174) and 10.2% (133).
The cohort is London-weighted, with 21.5% (28) registered in London, followed by the North West at 13.1% (17) and the South East at 11.5% (15).
100.0% (130) of the cohort run the same publishing platform, while 73.1% (95) also run an SEO plug-in and 51.5% (67) have analytics software detected.
In England, providers carrying on a CQC-regulated activity must register with the Care Quality Commission, and providing a regulated activity without registration is an offence.
ONS provisional estimates put UK current healthcare expenditure at approximately £317 billion in 2024, including £258 billion financed by government and £46 billion of out-of-pocket spending.
WordPress plugins market share among UK Healthcare
Share of the 1,306 UK Healthcare with a detectable system. As of June 2026.
What else do Smush-running Healthcare run?
Share of the 130 Smush-running UK companies where each technology was also detected. As of June 2026.
Where Smush Healthcare are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
10
Median headcount
£552K
Median UK turnover
8.5%
Above £5M turnover
11
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 220 companies, alongside financials and websites, in one CSV file.
Top UK Healthcare using Smush
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsProvides mental health care services including psychiatric hospital inpatient care and psychiatric intensive care units, nursing and residential care, supported living, and remote talking therapy and…
Serves NHS commissioners, healthcare referrers and adults needing mental health placements in Hertfordshire, Bedfordshire and Cambridgeshire, plus private individuals across the UK seeking talking…
Financial Health
HealthyHealthy · Profitable, Hiring · 14% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates residential and nursing care homes providing accommodation, personal care and nursing support for elderly residents. Services include assisted living, respite care and specialist dementia…
Serves older adults and their families seeking care home placements, including people needing residential, nursing, assisted living, respite or dementia support, with homes across the UK.
Financial Health
StableStable · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates and manages residential and nursing care homes providing long‑term care, assisted living and respite services for older adults. Facilities offer accommodation, personal and medical care,…
Serves individuals and families across the UK seeking residential, nursing, assisted living, respite and dementia care, including older adults and service users needing tailored care home support.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates residential and nursing care homes providing accommodation, personal care and medical support for elderly residents. Services include assisted living, respite stays and specialist dementia…
Serves older adults and their families seeking residential, nursing, dementia, assisted living or respite care in care homes across the UK.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Provides domiciliary care and support services including daily personal care, 24-hour live-in care, dementia care, learning disability support, extra care schemes and complex care for individuals…
Serves older adults, disabled people and individuals with complex, dementia or learning disability needs, alongside families and local authorities commissioning home care across 22 London boroughs.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsProvides multidisciplinary neurological rehabilitation services including physiotherapy, occupational therapy, speech and language therapy, and clinical neuropsychology. Offers inpatient, outpatient…
Serves individuals affected by neurological conditions, brain or spinal injuries, stroke, amputation or trauma, alongside case managers, medico-legal, health and social care professionals and…
Financial Health
WeakWeak · -6% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates and manages residential care homes providing accommodation and support for older adults, including residential, nursing, dementia and short‑term respite care. Also manages associated care…
Serves older adults and their families seeking residential, nursing, dementia, respite care or retirement living, with care homes across Worcestershire, the Home Counties, Buckinghamshire and…
Financial Health
WeakWeak
Location
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Financial sub-scores
Computed from 5 filingsProvides diagnostic medical imaging services for NHS and private patients, including MRI, CT, ultrasound, X‑ray and DEXA scans. Also offers ultrasound‑guided steroid injections, radiology reporting…
Serves NHS and private patients, including self-pay and insured individuals, plus referring clinicians and healthcare providers across Sussex, Kent and other South East England locations.
Financial Health
StrongStrong · Hiring · 17% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates residential care homes providing accommodation and personal care for adults, including elderly residents and people with dementia, disabilities, or mental health conditions. Services include…
Serves older adults and vulnerable adults, plus families seeking care home placements, including people with dementia, disabilities, mental health conditions, sensory impairments, and those needing…
Financial Health
StableStable · Hiring · 22% CAGR over 6y
Location
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Financial sub-scores
Computed from 3 filingsProvides adult social care services including home care, floating support, residential care for people with autism and learning disabilities, and supported living services for individuals with…
Serves individuals needing care and support, including people with medical conditions, autistic people, people with learning disabilities or mental health needs, and those seeking supported living,…
Financial Health
HealthyHealthy · -9% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides home care and complex care services, including live‑in and visiting personal care, supported living, and respite support. Assists people with brain injuries, disabilities, autism, mental…
Serves individuals and families seeking home care, complex care and supported living, including older people, adults with disabilities or mental health needs, and children and young adults with SEND.…
Financial Health
HealthyHealthy · Hiring · 17% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsCoordinates a federation of general practices to deliver primary care services, including extended evening and weekend GP appointments, ear care clinics, and urgent community response services,…
Serves NHS GP practices, Primary Care Networks and registered patients in North Kirklees, including local residents needing primary, urgent and out-of-hours care.
Financial Health
WeakWeak · -52% CAGR over 5y
Location
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Operates residential and nursing care homes providing assisted living, respite care and specialist dementia care. Supports elderly residents with accommodation, personal care, meals, activities and…
Serves older adults and people with specialist care needs, plus families seeking residential, nursing, respite or dementia care across the UK.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 4 filingsOperates nursing and residential care homes providing long‑term and short‑term elderly care, including dementia, respite, palliative and day care. Develops personalised care plans and provides…
Serves older adults and their families seeking residential, nursing, respite, dementia, palliative or day care in Bournemouth and Poole, Dorset.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides visiting and live-in home care services for people needing support at home, including elderly and vulnerable adults. Services include personal care, companionship, dementia and palliative…
Serves private individuals and families needing home care across the UK, including elderly people and adults with disabilities, mental health needs, learning disabilities, autism, dementia or complex…
Financial Health
StableStable · Hiring · 6% CAGR over 5y
Location
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Provides home care and support services for individuals, including daily personal care, 24‑hour live‑in care, dementia support, learning disability assistance, complex care, and extra care schemes,…
Serves private individuals, families and local authorities across London seeking home care for older adults, people with dementia, learning disabilities, complex needs or live-in support requirements.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsOperates residential care homes providing nursing, residential, and specialist dementia care for older adults. Services include personalised care plans, daily activities, and support for conditions…
Serves older adults requiring residential, nursing or dementia care, including people with Alzheimer’s, Parkinson’s and other dementias, and their families seeking care home places in Cheshire.
Financial Health
StrongStrong · Hiring · 37% CAGR over 5y
Location
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Financial sub-scores
Computed from 3 filingsProvides consultant-led clinical insourcing and healthcare services to NHS trusts and private patients, including surgical procedures, diagnostic testing, community nursing and therapy services,…
Serves NHS Trusts, Integrated Care Boards, community and mental health teams, independent healthcare providers, employers needing occupational health, and private patients requiring clinical pathways…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides plastic, reconstructive and aesthetic surgery services, including breast augmentation and reduction, liposuction, tummy tuck, eyelid surgery, fat transfer, labiaplasty, and gender‑affirming…
Serves private patients seeking cosmetic, reconstructive and aesthetic surgery, including women, men and transgender patients considering breast, body, face or gender-affirming procedures in London.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential care and supported living services for adults with learning disabilities and autism. Delivers person‑centred support, positive behaviour support, and activity programmes that…
Serves vulnerable adults with learning disabilities and autism who need residential care, supported living or bespoke day support, alongside families and care commissioners seeking community-based…
Financial Health
HealthyHealthy · -6% CAGR over 4y
Location
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Provides domiciliary care and support services for individuals in their homes, including daily personal care, 24‑hour live‑in care, dementia support, learning disability support and complex care.…
Serves individuals and families needing home care support, including older people, people with dementia, learning disabilities or complex conditions, and local authorities commissioning care across…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 2 filingsProvides domiciliary care services for adults, including daily personal care, 24‑hour live‑in care, dementia care, learning disability support, extra care and complex care. Delivers in‑home…
Serves people needing home care and support in London, including older adults and individuals with dementia, learning disabilities or complex needs. Sells to private clients and families, and to…
Financial Health
StableStable
Location
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Computed from 3 filingsOperates nursing homes providing residential and nursing care for elderly and terminally ill residents. Services include long‑term accommodation, personalised care plans, specialist medical and…
Serves older adults, terminally ill people and their families seeking residential nursing care, specialist registered care and long-term care in Fareham and Lee-on-Solent.
Financial Health
StrongStrong · Profitable, Growing · 1% CAGR over 2y
Location
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Computed from 5 filingsProvides home care services for elderly and vulnerable individuals, including live-in care, personal care, respite care, and nurse-led complex care for conditions such as dementia, disability,…
Serves individuals and families seeking home-based or live-in care for older adults, people with complex medical needs, disabilities, dementia, Parkinson’s, stroke, palliative needs, mental health…
Financial Health
WeakWeak
Location
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Provides home care services including live-in and visiting care. Supplies trained carers to support elderly and vulnerable adults with personal care, companionship, dementia and disability support,…
Serves private individuals and families seeking support at home, plus local authorities, CCGs and referral partners. Customer groups include elderly people and adults with mental health needs,…
Financial Health
N/AN/A
Location
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Computed from 4 filingsProvides domiciliary and residential care for elderly and disabled people, including those with learning disabilities and complex health needs. Services include personal care, hospital discharge…
Serves care homes, local authorities, hospitals, and private clients or families of elderly, disabled and complex-care service users across England.
Financial Health
WeakWeak · Hiring · 162% CAGR over 3y
Location
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Computed from 5 filingsProvides in-home care services including personal care, companionship, live-in care, and support for people with long-term conditions such as dementia, stroke, and Parkinson’s, assisting clients with…
Serves private individuals and families seeking in-home care for older adults or people needing personal care, companionship, live-in support, dementia care, stroke care, Parkinson’s care, or…
Financial Health
WeakWeak · Hiring · 29% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsOperates residential care homes providing accommodation, personal care, and support for elderly residents. Part of a wider group involved in property, leisure, and care operations, with facilities…
Serves older adults and other care clients requiring residential accommodation, along with families or representatives arranging care placements.
Financial Health
WeakWeak · 8% CAGR over 1y
Location
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Computed from 4 filingsProvides domiciliary care services for individuals in their own homes. Supplies trained care workers who assist with daily living activities and personal support, with services regulated by the Care…
Serves older adults and vulnerable people needing care at home, plus family members arranging support, in the Newtown, Aberystwyth and Wilmslow areas.
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Computed from 5 filingsProvides orthodontic and specialist dental treatments including Invisalign and other clear aligners, metal and ceramic braces, periodontal care, endodontics, paediatric dentistry, oral surgery, and…
Serves private and NHS dental patients in London, including children, teens and adults, and accepts referrals from dentists for orthodontics, periodontics, specialist dentistry and imaging.
Financial Health
StrongStrong · Growing · 2% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides domiciliary care services for adults, including personal care, live‑in care, dementia support, reablement, supported living, and specialist care for elderly people and individuals with…
Serves individuals and families seeking home, live-in and supported living care, including older people, people with dementia or learning disabilities, and clients needing reablement or specialist…
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 4y
Location
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Computed from 5 filingsProvides home-based care services for adults, including hourly, live-in and night care. Supports people with chronic illness, dementia and mobility issues, assisting with daily living, recovery after…
Serves older adults and their families in Essex seeking home-based care, including people with chronic illnesses, dementia, mobility issues, recovery needs, palliative or end-of-life care.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsProvides domiciliary care services for elderly and vulnerable people, including personal care, companionship, medication support, meal preparation, household assistance, and live‑in or overnight…
Serves older adults, younger people needing support, and families seeking home care across Liverpool, Knowsley, Sefton and St Helens, alongside council-commissioned clients.
Financial Health
StableStable · -63% CAGR over 4y
Location
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Computed from 5 filingsProvides home care services for individuals requiring support in their own homes, including live-in care, personal care, complex care, palliative care, respite care, and assistance with daily living,…
Serves individuals and families seeking in-home care for loved ones, including older adults and people needing daily living support, live-in care, respite, palliative care, personal care or complex…
Financial Health
WeakWeak · Hiring · 5% CAGR over 4y
Location
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Computed from 2 filingsProvides supported housing and care services for people with learning disabilities, autistic people, older adults, and young people at risk. Also operates supported holiday and activity break…
Serves people with learning disabilities or autism, older people, and young people at risk, alongside families, carers and stakeholders involved in their support.
Financial Health
HealthyHealthy · -4% CAGR over 1y
Location
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Computed from 3 filingsProvides non-surgical weight loss treatments using gastric balloon devices, including swallowable and endoscopic balloons. Offers patient consultations, balloon placement and removal, medication…
Serves private consumers seeking non-surgical weight-loss support, mainly adults considering gastric balloon options, medication packages, surgery alternatives and aftercare through UK and Ireland…
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides domiciliary care services including home care visits, live‑in care, and everyday support for individuals needing help with daily living, recovery from illness or injury, and maintaining…
Serves private individuals and families in Kent needing care at home, including older adults, people recovering from illness or injury, and those requiring longer-term support to live independently.
Financial Health
StableStable · -16% CAGR over 4y
Location
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Computed from 3 filingsProvides domiciliary and live‑in care services for adults and children, including personal care, companionship, respite and night care. Also delivers complex care such as dementia support, disability…
Serves private families, local authorities and NHS services seeking home care for adults and children, including people with complex needs, disabilities, dementia or palliative care needs, mainly…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates a nursing home providing residential, nursing and mental health care for older adults, including dementia care. Offers accommodation, daily living support, wellbeing activities, respite…
Serves older adults aged 65+ needing mental health, nursing, residential or dementia care, plus their families and carers seeking admissions, respite and support in Nottingham and the East Midlands.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsProvides domiciliary and live-in home care services for adults including elderly and disabled people. Services include 24-hour live-in support, personal care visits, palliative care, and assistance…
Serves elderly, vulnerable and disabled adults, and their families, seeking domiciliary, live-in, palliative, mental health or learning disability support at home across Bournemouth, Poole and Dorset.
Financial Health
StableStable · -12% CAGR over 4y
Location
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Computed from 3 filingsOperates residential care homes providing accommodation and personal care for elderly residents, including dementia, respite, and day care. Services include 24‑hour staff support, meals, communal…
Serves elderly adults and their families seeking residential, dementia, respite or day care, including people needing 24/7 support and relatives arranging temporary or long-term care in Great…
Financial Health
StableStable · Hiring · 15% CAGR over 2y
Location
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Computed from 5 filingsProvides domiciliary and live-in care services for elderly, disabled or recovering individuals. Supports people living at home with personal care, daily living tasks, companionship and assistance…
Serves elderly, disabled and convalescing adults in Kent and Sussex, including private individuals and clients funded through local authorities or health services who need support to remain living at…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 4 filingsProvides cosmetic and plastic surgery procedures including breast augmentation and reduction, rhinoplasty, facelifts, liposuction and tummy tucks. Also offers minor cosmetic procedures, dermal…
Serves private self-pay adults in the UK and internationally seeking cosmetic surgery, non-surgical aesthetics, hair transplants, skincare consultations and gender-affirming procedures.
Financial Health
StrongStrong · Growing · 0% CAGR over 3y
Location
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Computed from 4 filingsOperates a residential care home providing accommodation, personal care and support for older adults, including specialist dementia and memory care. Offers long‑term residential care, short‑term…
Serves older adults and their families in Waterlooville and Hampshire seeking long-term residential care, dementia or Alzheimer’s support, memory care, behavioural-challenge support, or short-term…
Financial Health
StableStable · Hiring · 88% CAGR over 3y
Location
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Provides supported living accommodation and care for adults with learning and physical disabilities. Operates purpose-built apartments and houses, and offers personalised support plans, learning and…
Serves adults with learning disabilities and some physical disabilities, plus their families, carers and referral partners, seeking supported living, activities and work opportunities in Macclesfield…
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Computed from 5 filingsProvides domiciliary care services including homecare visits, live‑in care, supported living, and palliative care. Conducts care needs assessments and develops personalised care plans, supplying…
Serves private individuals and families needing homecare, live-in care, supported living or palliative care, including older adults and people with complex care needs in Milton Keynes and the East…
Financial Health
StrongStrong · Growing, Hiring · 33% CAGR over 4y
Location
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Computed from 5 filingsProvides domiciliary care and daily living support to individuals in their own homes. Offers supported accommodation for homeless or at‑risk people, community respite activities for people with…
Serves individuals needing home care or supported accommodation, including single homeless people, people at risk, and people with learning disabilities, plus private individuals and local charities…
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates a nursing home providing residential and nursing care for elderly residents, including specialist support for dementia and mental health conditions (EMI). Services include 24-hour care,…
Serves older adults requiring residential, nursing, dementia or mental health care, and families seeking care home placements for loved ones.
Financial Health
StrongStrong · 26% CAGR over 2y
Location
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Computed from 5 filingsProvides social care services including supported living, domiciliary home care, and 24‑hour live‑in care. Delivers personal care, daily living assistance, and support for elderly and vulnerable…
Serves elderly people, adults with mental health or support needs, and their families across the Midlands seeking supported living, domiciliary or 24/7 live-in care.
Financial Health
HealthyHealthy · -3% CAGR over 5y
Location
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Financial sub-scores
Computed from 4 filingsProvides domiciliary home care services for older adults, including personal care, dementia support, live-in care, respite care, night care, hospital-to-home assistance, and social companionship to…
Serves older adults and people needing support to live independently at home, alongside families arranging care for loved ones with dementia, respite, palliative, night, live-in or post-hospital care…
Financial Health
StrongStrong · Hiring · 13% CAGR over 3y
Location
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How Smush usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. healthcare companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of healthcare companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Smush is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK healthcare companies use Smush?
What share of UK healthcare companies run Smush?
How is Smush usage detected?
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