WordPress plugins Used by UK Healthcare Companies: Market Share (2026)
Detected WordPress plugin use across 1,612 of 122,331 trading UK healthcare companies, with Site Kit holding the largest detected share at 32.1%.
Among 122,331 trading UK healthcare companies, 1,612 have a detectable WordPress plugin footprint, spread across 24 systems. Site Kit has the largest share at 32.1% (517 companies), followed by Essential Addons for Elementor at 15.4% (248), Max Mega Menu at 11.6% (187) and Jetpack at 11.4% (183).
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Smush accounts for 8.4% (135), while Breadcrumb NavXT, EWWW Image Optimizer and GoDaddy CoBlocks sit between 4.3% and 4.5% of detected companies. The long tail is visible: 16 further systems cover 261 companies between them.
Site Kit ranks first in each employee band, but its share falls as company size rises: 36.0% under 10 employees, 29.7% at 10–50 employees and 26.9% over 50 employees. Larger healthcare companies appear less concentrated around one WordPress plugin stack.
1,612
healthcare with detected WordPress plugins
Of 122,331 UK healthcare
1.3%
Detection rate
2026
24
Systems detected
In this category
32.1%
Leader share
Site Kit
UK Healthcare WordPress plugins market share
Share of the 1,612 UK Healthcare with a detectable system. As of June 2026.
WordPress plugins compared
| System | UK Healthcare | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Site Kit | 517 | 32.1% | 10 | 15.1% | Median 10-headcount, 15.1% London users |
| Essential Addons for Elementor | 248 | 15.4% | 14 | 25.8% | Median 14-headcount, 25.8% London users |
| Max Mega Menu | 187 | 11.6% | 10 | 22.5% | Median 10-headcount, 22.5% London users |
| Jetpack | 183 | 11.4% | 10 | 19.7% | Median 10-headcount, 19.7% London users |
| Smush | 135 | 8.4% | 10 | 23.7% | Median 10-headcount, 23.7% London users |
| Breadcrumb NavXT | 73 | 4.5% | 20 | 27.4% | Median 20-headcount, 27.4% London users |
| EWWW Image Optimizer | 71 | 4.4% | 11 | 23.9% | Median 11-headcount, 23.9% London users |
| GoDaddy CoBlocks | 69 | 4.3% | 12 | 30.4% | Median 12-headcount, 30.4% London users |
| iThemes | 59 | 3.7% | 12 | 25.4% | Median 12-headcount, 25.4% London users |
| JetEngine | 52 | 3.2% | 30 | 9.6% | Median 30-headcount, 9.6% London users |
| Elementor Addon Elements | 32 | 2% | — | — | Buy these companies as a spreadsheet → |
| Essential Blocks | 31 | 1.9% | — | — | Buy these companies as a spreadsheet → |
| WP Portfolio | 30 | 1.9% | — | — | Buy these companies as a spreadsheet → |
| Autoptimize | 27 | 1.7% | — | — | Buy these companies as a spreadsheet → |
| Perfmatters | 23 | 1.4% | — | — | Buy these companies as a spreadsheet → |
| GenerateBlocks | 20 | 1.2% | — | — | Buy these companies as a spreadsheet → |
| Animate It | 20 | 1.2% | — | — | Buy these companies as a spreadsheet → |
| ContentViews | 18 | 1.1% | — | — | Buy these companies as a spreadsheet → |
| a3 Lazy Load | 12 | 0.7% | — | — | Buy these companies as a spreadsheet → |
| Flying Pages | 11 | 0.7% | — | — | Buy these companies as a spreadsheet → |
| HT Mega | 11 | 0.7% | — | — | Buy these companies as a spreadsheet → |
| Shortcodes Ultimate | 10 | 0.6% | — | — | Buy these companies as a spreadsheet → |
| Advanced Custom Fields | 7 | 0.4% | — | — | Buy these companies as a spreadsheet → |
| WooBeWoo | 3 | 0.2% | — | — | Buy these companies as a spreadsheet → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading WordPress plugins system shifts with company size: among UK Healthcare with under 10 employees, Site Kit leads at 36% of the 711 with a detectable system; among UK Healthcare with 10–50 employees, Site Kit leads at 29.7% of the 674 with a detectable system; and among UK Healthcare with over 50 employees, Site Kit leads at 26.9% of the 227 with a detectable system.
Under 10 employees
36% of band
711 companies sit in this band, with Site Kit ranking first at 36.0%. This is the most concentrated band, with smaller healthcare operators more often using the most common detected plugin.
10–50 employees
29.7% of band
674 companies sit in this band, and Site Kit remains first at 29.7%. Essential Addons for Elementor, Max Mega Menu and Jetpack form the main named alternatives across the wider healthcare sample.
Over 50 employees
26.9% of band
227 companies sit in this band, with Site Kit first at 26.9%. The lower share suggests a more distributed plugin mix among larger healthcare companies.
How WordPress plugins usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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Frequently asked questions
What is the most-used WordPress plugins among UK healthcare companies?
How many UK healthcare companies have a detectable WordPress plugins?
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How is WordPress plugins usage detected?
Which has more UK healthcare companies, Site Kit or Essential Addons for Elementor?
What is the best WordPress plugins for UK healthcare companies?
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