Labour Supply Companies Using Google Analytics in the UK: 1,278 Active Firms (2026)
Labour supply agencies running web analytics place temporary workers with hirers and measure digital demand across the UK recruitment market.
For temporary staffing businesses, a public-site analytics tag sits between marketing and operations: it measures which job pages convert candidates, which regional landing pages drive hirer enquiries, and where referral traffic is worth extra sales attention. Adoption tends to signal a direct-channel posture rather than pure brokered sales: someone is watching form completions, vacancy traffic and campaign sources closely enough to feed recruiters, branch managers and client-development teams. The fit is usually mid-market or enterprise labour supply, where temporary-worker volumes justify web reporting and where marketing, compliance and operations need a shared view of candidate demand.
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Across the UK, 1,278 labour supply agencies are active users of this web analytics system. Within the sector’s analytics stack, it ranks first at 90.6% of a 1,410-company denominator, which makes it the usual measurement layer rather than a niche add-on. The cohort accounts for 12,211 reported employees, giving the adoption picture a tangible operating footprint rather than only micro-agency websites. Registered offices are weighted towards London at 24.7%, followed by the South East at 13.8%, the North West at 11.0%, the East of England at 10.6% and the West Midlands at 9.2%.
Agency Workers Regulations make website measurement more than a marketing concern. Temporary workers receive access to hirer facilities and vacancy information from the start of an assignment, and equal-treatment rights on pay and basic working conditions after a qualifying period in the same job. Site analytics used around job searches, application forms and referral sources therefore sits close to candidate personal data, so consent management, retention rules and role-based access matter under GDPR and ICO expectations. The Fair Work Agency adds another operational touchpoint, and labour providers in agriculture, horticulture, shellfish gathering and associated processing or packaging may also need a gangmaster’s licence.
Adoption appears mature rather than experimental, so change is more likely to come through governance and integration than through basic installation. Labour supply agencies tend to keep the web analytics layer while tightening consent flows, server-side tagging choices and reporting links into job boards, applicant tracking systems and finance workflows. Cost pressure in temporary recruitment may push teams to scrutinise candidate-acquisition channels more closely, especially where branch networks compete with direct online applications. Consolidation is likely to be uneven: larger operators can standardise reporting across brands and regions, while many smaller agencies will keep simpler website-and-form measurement setups.
Adoption by company size
Adoption of Google Analytics rises with company size across the trading UK labour supply companies in this cohort. 7% of the 8,488 companies with under 10 employees run Google Analytics (597 detected). 20.8% of the 1,522 companies with 10–50 employees run Google Analytics (316 detected). 16.6% of the 548 companies with over 50 employees run Google Analytics (91 detected). That is a 9.6% gap between the over 50 employees and under 10 employees bands.
1,278
Active firms
2026
90.6%
Of detected Analytics share
UK labour supply
8
Median headcount
Filed accounts
2,397
Verified contacts
Across this cohort
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Key facts
About 7% of the trading cohort reports turnover above £5M (100 of 1,278 firms) — the rest sits below that revenue band.
9% of the cohort was incorporated since 2022 (125 firms), so a sizeable share is in its first few filing cycles.
Within labour supply agencies with a detectable analytics system, this system accounts for 90.6% (1,278) of 1,410 detected implementations, ahead of the next option at 9.1% (128).
London accounts for 24.7% (316) of the cohort, followed by the South East at 13.8% (176) and the North West at 11.0% (140).
The most frequent co-detected site technology appears on 63.2% (808) of sites, with the next two at 44.1% (563) and 35.7% (456).
Agency Workers Regulations 2010 give agency workers access to hirer facilities and vacancy information from day 1, and equal treatment on pay and basic working conditions after a 12-week qualifying period in the same job.
Recruitment-sector GVA was estimated at £40.6 billion in 2024, down from £44.4 billion in 2023, while 872,000 temporary or contract workers were on assignment on any given day.
Analytics market share among UK Labour Supply
Share of the 1,410 UK Labour Supply with a detectable system. As of June 2026.
What else do Google Analytics-running Labour Supply run?
Share of the 1,278 Google Analytics-running UK companies where each technology was also detected. As of June 2026.
Where Google Analytics Labour Supply are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£610.5K
Median UK turnover
7.8%
Above £5M turnover
125
Incorporated since 2022
2,397 verified decision-maker contacts
across these 1,278 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Labour Supply using Google Analytics
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsProvides healthcare recruitment and temporary staffing services for medical organisations, supplying nurses, doctors, allied health professionals and homecare staff. Also offers workforce management…
Serves healthcare providers in the UK and South Africa, including hospitals, care organisations and homecare operators needing nurses, doctors, allied health professionals and carers.
Financial Health
StrongStrong
Location
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Computed from 3 filingsProvides healthcare recruitment services, supplying agency nurses, healthcare assistants and allied health professionals to NHS and private sector employers. Offers temporary and block booking…
Serves NHS trusts and private healthcare employers across the UK, alongside nurses, carers, healthcare assistants and allied health professionals seeking agency, homecare, community and hospital…
Financial Health
HealthyHealthy · 2% CAGR over 2y
Location
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Computed from 5 filingsProvides recruitment and staffing services supplying temporary labour, contract staff, and permanent placements across sectors including construction, engineering, healthcare, IT, and business…
Serves employers across Europe seeking temporary labour, permanent placements and managed workforce support, especially in construction, engineering, healthcare, financial services, administration,…
Financial Health
StrongStrong · Growing, Hiring · 172% CAGR over 4y
Location
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Computed from 5 filingsProvides recruitment services supplying temporary, contract and permanent staff to employers. Specialises in healthcare and social care, hospitality and events, and industrial and logistics roles,…
Sells to employers across the UK needing temporary, contract or permanent staff, particularly in health and social care, hospitality and events, and industrial and logistics. Also serves job…
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Computed from 5 filingsSupplies temporary and permanent labour to industrial sectors including food manufacturing, production, warehousing, recycling, catering and hospitality. Provides recruitment, on‑site staffing, and…
Serves businesses needing temporary and permanent labour, especially in production, warehousing, manufacturing, recycling, catering, hospitality, food manufacturing and farming sectors across the UK.
Financial Health
HealthyHealthy · -3% CAGR over 4y
Location
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Computed from 5 filingsProvides recruitment and staffing services for public sector organisations, placing temporary and permanent staff in roles across health, social care, criminal justice, defence, and business support…
Serves UK public sector employers, including NHS trusts, social care bodies, criminal justice and defence organisations, plus large private healthcare organisations needing clinical, non-clinical and…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsProvides recruitment and staffing services, supplying temporary and permanent workers to employers. Specialises in roles across industrial, logistics, manufacturing, engineering, driving, commercial,…
Serves UK employers needing temporary or permanent staff, especially in logistics, manufacturing, industrial, engineering, agriculture, driving, commercial, HR, legal, and sales and marketing…
Financial Health
StrongStrong · Growing, Hiring · 33% CAGR over 4y
Location
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Computed from 3 filingsProvides recruitment and staffing services, placing candidates in temporary, permanent and temp‑to‑perm roles. Sources workers and managers for sectors including industrial, office, manufacturing and…
Serves employers and job seekers across Shropshire, the West Midlands and North West, with focus on industrial, office, manufacturing, engineering, transport, logistics, construction and automotive…
Financial Health
HealthyHealthy · Profitable · -22% CAGR over 2y
Location
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Computed from 5 filingsProvides temporary staffing for events and venues, supplying workers for hospitality, stadiums, festivals, security, cleaning, promotions, market research, retail, warehouses, and contact centres.…
Serves B2B clients needing temporary, flexible staffing, including hospitality operators, stadiums, arenas, racecourses, festivals, events, security, cleaning, retail, promotions, market research,…
Financial Health
StrongStrong · Growing, Hiring · 91% CAGR over 4y
Location
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Computed from 5 filingsProvides recruitment and staffing services for transport, industrial, and skilled technical sectors. Sources and places temporary and permanent workers, manages job vacancies, candidate registration,…
Serves UK employers and job seekers in transport, industrial, warehouse, driving, administrative, and skilled technical sectors, including businesses needing temporary, permanent, and peak-demand…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides recruitment and labour supply services, placing workers into temporary and permanent roles. Manages worker registration, compliance with GLAA licensing, and arranges accommodation and…
Serves businesses seeking GLAA-licensed labour and permanent staffing, with customer enquiries aimed at employers and worker enquiries aimed at jobseekers.
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides recruitment and staffing services for the health and social care sector, supplying temporary, permanent and locum professionals including social workers, nurses and allied health staff, and…
Serves public and private sector health and social care organisations needing temporary or permanent allied health, social work and nursing staff, including healthcare providers, care services and…
Financial Health
HealthyHealthy · Hiring · 2% CAGR over 4y
Location
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Computed from 5 filingsProvides recruitment and staffing services supplying temporary and permanent workers for industrial, logistics, driving, hospitality, commercial, manufacturing and scientific roles. Matches…
Serves employers needing temporary or permanent staff, especially in industrial, logistics, hospitality, driving, warehouse, manufacturing, engineering, science, pharmaceuticals, R&D, administration,…
Financial Health
StrongStrong · Growing, Hiring · 73% CAGR over 4y
Location
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Computed from 5 filingsProvides recruitment and staffing services, supplying temporary and permanent workers to employers. Specialises in driving and logistics, warehouse and distribution, engineering, food production and…
Serves UK employers needing temporary, permanent or onsite recruitment, especially in driving and logistics, engineering, office, warehouse and distribution, food production and manufacturing,…
Financial Health
HealthyHealthy · Hiring · 76% CAGR over 4y
Location
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Computed from 5 filingsProvides construction recruitment and labour supply services, placing tradespeople, plant operators and site management staff in temporary and permanent roles. Also offers payroll, right‑to‑work…
Serves construction contractors, developers and site managers needing skilled trades, operatives, plant specialists and site management staff, alongside construction candidates seeking roles across…
Financial Health
StrongStrong · Growing, Hiring · 38% CAGR over 4y
Location
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Computed from 5 filingsProvides recruitment and staffing services for employers and job seekers across sectors including manufacturing, logistics, engineering, healthcare, construction and office services. Sources, screens…
Serves UK employers and jobseekers across manufacturing, logistics, engineering, health and social care, construction, energy, telecoms, finance, office, sales, automotive, education and life…
Financial Health
HealthyHealthy · -32% CAGR over 4y
Location
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Computed from 3 filingsProvides recruitment and staffing services for transport, logistics, warehouse, industrial, engineering and commercial roles. Advertises job vacancies, registers candidates, and supplies temporary,…
Serves both employers and jobseekers in the East and West Midlands, focused on transport, logistics, warehouse, industrial, technical, engineering and commercial sectors. Targets hiring businesses…
Financial Health
StrongStrong · Growing, Hiring · 246% CAGR over 2y
Location
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Computed from 3 filingsProvides recruitment and staffing services, supplying temporary and permanent workers to employers. Operates job search and placement services across sectors including manufacturing, logistics,…
Serves UK employers needing temporary and permanent staff, especially in manufacturing, logistics, driving and engineering, alongside jobseekers seeking roles across industrial, technical, admin and…
Financial Health
HealthyHealthy · Profitable · 0% CAGR over 2y
Location
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Computed from 3 filingsProvides recruitment and staffing services for construction, property, energy and industrial sectors, including senior appointments, blue‑collar labour supply, international placements and payroll…
Serves construction, industrial, property and energy employers, as well as jobseekers from blue-collar operatives to senior appointments, including candidates for international placements.
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 2y
Location
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Computed from 5 filingsProvides recruitment services for the construction, civil engineering and technical sectors, supplying temporary and permanent staff and labour to contractors and commercial clients. Sources…
Serves large and medium-sized public and private sector employers needing temporary and permanent construction, civil engineering, technical and commercial staff, with emphasis on nationwide clients…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides temporary and permanent staffing and recruitment services for construction, energy and process, mechanical and electrical, rail, logistics, manufacturing, facilities management and security…
Serves employers and job seekers in construction, energy and process, mechanical and electrical, rail, logistics, facilities management, manufacturing, security, nuclear and engineering sectors.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Computed from 2 filingsProvides recruitment and staffing services for employers and job seekers, supplying temporary and permanent workers across sectors including industrial and manufacturing, transport and warehousing,…
Serves employers and jobseekers across Yorkshire, Lincolnshire and East Anglia, with UK onsite clients in industrial, manufacturing, food processing, transport, warehousing, construction,…
Financial Health
StableStable · Profitable · 9% CAGR over 1y
Location
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Computed from 2 filingsProvides recruitment and labour supply services for the construction, mechanical and electrical, healthcare, industrial, driving, commercial, recycling and maintenance sectors, connecting employers…
Serves UK employers and job seekers in construction, M&E, maintenance, healthcare, industrial, driving, commercial and recycling sectors, with a focus on temporary and contract staffing needs.
Financial Health
HealthyHealthy · Profitable, Hiring · 12% CAGR over 1y
Location
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Computed from 3 filingsProvides temporary healthcare staffing services, supplying nurses, doctors and care staff to NHS and private care providers. Recruits and places professionals for wards, A&E, mental health, theatres,…
Sells to NHS organisations and private care providers needing urgent temporary healthcare staff. Targets healthcare employers such as hospitals, care homes and other care settings seeking nurses,…
Financial Health
StrongStrong · Hiring · 71% CAGR over 2y
Location
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Computed from 3 filingsProvides recruitment and staffing services for sectors including energy, oil and gas, logistics, rail, industrial, healthcare, IT, finance and education. Supplies permanent, contract and temporary…
Serves employers and candidates in engineering, energy and oil and gas, logistics, rail, industrial, healthcare, education/training, IT, finance, sales and marketing, food and drink, and office…
Financial Health
HealthyHealthy · Hiring · 161% CAGR over 2y
Location
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Computed from 5 filingsProvides temporary and permanent recruitment and staffing services for transport, driving, warehousing and logistics roles, and supplies non-clinical staff to NHS and public sector organisations,…
Serves B2B and public sector employers needing temporary and permanent staff in driving, warehousing, transport, logistics and non-clinical healthcare roles, including NHS, central government and…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsProvides recruitment and staffing services, placing candidates in temporary, contract and permanent roles. Sources and screens workers for employers across sectors including industrial, transport and…
Serves UK employers and jobseekers, mainly in transport, logistics, industrial, commercial and hospitality sectors, covering temporary, contract and permanent roles from junior to senior levels.
Financial Health
StrongStrong · Growing, Hiring · 73% CAGR over 4y
Location
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Computed from 5 filingsSupplies temporary and contract labour to construction and infrastructure projects, including tunnelling, rail safety‑critical roles and civil engineering works. Recruits and places site operatives…
Serves construction, tunnelling, rail and infrastructure employers, including UK Tier 1 contractors and civil engineering firms needing skilled labour and safety-critical workers.
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsProvides healthcare recruitment and staffing services, placing nurses, doctors, midwives, social workers and allied health professionals into temporary and permanent roles with NHS organisations,…
Serves NHS hospitals, care homes, private healthcare providers and public healthcare facilities across the UK that need nurses, doctors, social workers and other healthcare professionals.
Financial Health
StrongStrong · Hiring · 361% CAGR over 4y
Location
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Computed from 5 filingsProvides recruitment and staffing services for the hospitality and events sector, supplying temporary and permanent staff such as bar staff, kitchen teams, warehouse workers, cleaners and promotional…
Serves UK businesses needing staffing support, including hospitality venues, leisure and events operators, contract caterers, festivals, warehouses, industrial sites, and cleaning or housekeeping…
Financial Health
StrongStrong · Growing, Hiring · 115% CAGR over 4y
Location
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Computed from 3 filingsProvides staffing and workforce management services, supplying temporary, contract, and direct-hire employees to businesses. Also offers payroll processing and recruitment support, placing workers in…
Serves both employers and job seekers. Targets businesses needing temporary, contract, direct-hire and payroll support, especially in warehouse, distribution, traffic control, waste, manufacturing,…
Financial Health
HealthyHealthy · 3% CAGR over 2y
Location
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Computed from 5 filingsProvides medical recruitment services, supplying locum doctors and nurses to NHS trusts and private healthcare organisations. Matches healthcare professionals with temporary roles across specialties…
Serves locum doctors and nurses seeking work, alongside NHS trusts and private healthcare providers needing temporary medical staffing across specialties.
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsProvides recruitment and staffing services for engineering, technology, manufacturing and corporate roles. Sources and places contract and permanent personnel, supporting organisations with workforce…
Serves employers and jobseekers in engineering, technology, manufacturing, corporate professional, personnel and workforce roles across the UK, Europe, USA and Middle East.
Financial Health
StrongStrong · Growing, Hiring · 117% CAGR over 4y
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Computed from 3 filingsProvides recruitment and staffing services for the construction and industrial sectors. Operates an online platform connecting employers with workers, managing job listings and applications, and…
Serves UK construction and industrial businesses needing workers, including direct employers and project teams, as well as skilled construction and industrial workers seeking job opportunities.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 64% CAGR over 2y
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Computed from 5 filingsProvides healthcare recruitment and staffing services, supplying doctors, nurses, and healthcare assistants to hospitals and healthcare organisations. Maintains a pool of registered medical…
Serves UK healthcare providers needing temporary doctors, nurses and healthcare staff, alongside doctors, nurses and allied healthcare professionals seeking agency shifts and placements.
Financial Health
StrongStrong · Growing, Hiring · 55% CAGR over 4y
Location
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Computed from 3 filingsProvides recruitment and staffing services for transport and related sectors, specialising in bus and coach drivers. Also supplies rail replacement drivers, engineering staff, warehouse operatives,…
Serves UK employers needing staffing in bus and coach, rail replacement, logistics, warehousing, engineering, care, and office/admin, alongside jobseekers such as PCV bus, HGV and van drivers.
Financial Health
StrongStrong · Profitable · -32% CAGR over 2y
Location
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Computed from 5 filingsProvides temporary staffing and recruitment services for healthcare providers, supplying nurses, carers and support staff to care homes, mental health hospitals and supported living services, and…
Serves care homes, supported living residences and mental health hospitals needing temporary healthcare staff, alongside healthcare professionals seeking regular shifts, support and training…
Financial Health
StrongStrong · Growing, Hiring · 251% CAGR over 4y
Location
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Computed from 5 filingsProvides temporary staffing for healthcare and care home providers, recruiting and placing nurses, healthcare assistants, domiciliary care workers, team leaders, and catering staff. Also offers…
Serves UK care home groups and healthcare providers needing temporary clinical, care and catering staff, and targets nurses, healthcare assistants, domiciliary workers, team leaders and kitchen staff…
Financial Health
StrongStrong · Growing, Hiring · 35% CAGR over 4y
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Computed from 3 filingsProvides recruitment and staffing services, placing temporary and permanent workers in industrial, logistics, manufacturing, commercial, technical and trade roles. Sources candidates such as…
Serves employers and jobseekers in industrial, logistics, manufacturing, commercial, technical trades, student accommodation/PBSA and pharmaceutical sectors, mainly across North West England and…
Financial Health
HealthyHealthy · Profitable · -83% CAGR over 2y
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Computed from 5 filingsProvides recruitment services for schools, sourcing and placing teachers, teaching assistants and support staff in early years, primary, secondary and special education roles. Operates online job…
Serves London primary, secondary and SEND schools, alongside teachers, early years staff, learning support assistants and other education support staff seeking school roles.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
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Computed from 5 filingsProvides recruitment and staffing services, supplying temporary and contract workers to businesses in logistics, healthcare, hospitality and housekeeping. Also assists job seekers with job matching,…
Serves UK employers in logistics, healthcare and hospitality needing contract and temporary staff, while also targeting job seekers looking for roles in those sectors.
Financial Health
HealthyHealthy · Hiring · 28% CAGR over 4y
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Computed from 4 filingsProvides recruitment and staffing services for the education sector, supplying teachers, teaching assistants, SEN staff, tutors and support personnel to nurseries, primary and secondary schools, and…
Serves nurseries, primary and secondary schools, SEN schools and pupil referral units across London and the Home Counties, alongside education jobseekers including teachers, teaching assistants,…
Financial Health
StrongStrong · Hiring · 13% CAGR over 3y
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Computed from 5 filingsProvides recruitment services for social care and social housing organisations, supplying vetted support workers, managers and housing staff for temporary, permanent and executive roles, and…
Serves social care providers, children’s homes, housing associations and community organisations needing temporary, permanent or executive staff, plus care and housing jobseekers, across the South…
Financial Health
StrongStrong · Growing, Hiring · 43% CAGR over 4y
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Computed from 5 filingsProvides recruitment and project resourcing services, connecting contractors and professionals with client organisations. Specialises in staffing for IT and technology, life sciences, finance, and…
Serves international businesses needing consultancy, recruitment and project resourcing, particularly in IT and technology, life sciences, finance, energy and renewables, alongside specialist…
Financial Health
HealthyHealthy
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Computed from 5 filingsProvides recruitment and employment services, connecting employers with job seekers and supplying temporary and permanent staff. Sources candidates, screens CVs, and supports hiring for sectors…
Serves employers from SMEs to FTSE 100 companies in Lincoln, Scunthorpe and Gainsborough, especially food and non-food manufacturing, warehousing, engineering, commercial offices and accounts,…
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
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Computed from 3 filingsProvides recruitment and staffing services, placing temporary and permanent professionals in public sector roles including education, social work, nursing, occupational therapy, housing, criminal…
Serves UK employers and jobseekers across local authorities, schools, education, social work, housing, criminal justice, nursing, midwifery, occupational therapy and allied health professions.
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 2y
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Computed from 5 filingsProvides recruitment and staffing services for manufacturing, engineering, technical, supply chain and commercial sectors. Supplies temporary and permanent workers, offers onsite and partnership…
Serves employers and jobseekers in manufacturing-related sectors, including automotive, aerospace, medical, defence, electronics and FMCG, with roles across technical, engineering, supply chain and…
Financial Health
HealthyHealthy · -56% CAGR over 4y
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Computed from 5 filingsSupplies trained event crew and labour for live events, including corporate events, exhibitions, festivals and stadium productions. Provides crew chiefs, site coordinators, plant operators,…
Serves regional, national and international event promoters, production companies, corporate event and exhibition organisers, stadium productions and festival operators across the UK, Europe and…
Financial Health
StrongStrong · Growing, Hiring · 89% CAGR over 4y
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Financial sub-scores
Computed from 3 filingsProvides recruitment and staffing services across site services, education, and healthcare sectors. Supplies temporary, contract, and permanent personnel including labourers, warehouse operatives,…
Sells to UK employers needing temporary, contract or permanent staff, especially in site services, education and healthcare. Targets buyer roles such as HR teams, care homes, schools and…
Financial Health
HealthyHealthy
Location
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Financial sub-scores
Computed from 5 filingsProvides healthcare recruitment services, placing qualified nurses, doctors, mental health nurses, healthcare assistants and support workers into permanent and temporary roles with NHS organisations,…
Serves NHS and private healthcare providers across the UK, including hospitals, nursing and residential homes, community care services, mental health organisations, urgent care centres and GP…
Financial Health
StrongStrong · 2% CAGR over 3y
Location
Unlock all 1,278 leads
Showing 50 of 1,278 — +1,228 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 1,278 leads
Showing 50 of 1,278 — +1,228 more with verified decision-maker contacts, live data, and CRM sync.
How Google Analytics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. labour supply companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of labour supply companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Analytics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Labour Supply by Analytics
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Frequently asked questions
How many UK labour supply companies use Google Analytics?
What share of UK labour supply companies run Google Analytics?
How is Google Analytics usage detected?
What size labour supply companies use Google Analytics in the UK?
What do Google Analytics-running labour supply companies also run?
Can I get contact details for these companies?
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