Analytics Used by UK Labour Supply Companies: Market Share (2026)

Updated June 2026

Detected Analytics usage across 1,145 of 10,558 trading UK labour supply companies, with Google Analytics at 87.8% of detections.

Among 10,558 trading UK labour supply companies, 1,145 have a detectable Analytics system. Google Analytics accounts for 87.8% of those companies, with 1,005 deployments across the scope.

The next named systems sit well behind: MonsterInsights appears in 68 companies, or 5.9%, while Microsoft Clarity appears in 62 companies, or 5.4%. Size does not change the ranking: Google Analytics is first in every employee band, from 89.6% under 10 employees to 79.1% over 50 employees.

The tail is thin but not empty. Crazy Egg and ExactMetrics each cover 15 companies, TWIPLA covers 13, Fathom Analytics covers 7 and PagePulse covers 6, while 19 further systems account for 22 companies between them.

1,145

labour supply with detected Analytics

Of 10,558 UK labour supply

10.8%

Detection rate

2026

Systems detected

In this category

87.8%

Leader share

Google Analytics

UK Labour Supply Analytics market share

PagePulse

Other (19 systems)

Share of the 1,145 UK Labour Supply with a detectable system. As of June 2026.

Analytics compared

System	UK Labour Supply	Share	Median headcount	London share	Typical profile
Google Analytics	1,005	87.8%	7	24.7%	Sub-10 labour suppliers, broad use
MonsterInsights	68	5.9%	9	22.1%	Sub-10 labour suppliers, minority share
Microsoft Clarity	62	5.4%	9	25.8%	Sub-10 labour suppliers, 5.4% share
Crazy Egg	15	1.3%	—	—	View these companies in Firmbase →
ExactMetrics	15	1.3%	—	—	View these companies in Firmbase →
TWIPLA	13	1.1%	—	—	View these companies in Firmbase →
Fathom Analytics	7	0.6%	—	—	View these companies in Firmbase →
PagePulse	6	0.5%	—	—	View these companies in Firmbase →
Lucky Orange	6	0.5%	—	—	View these companies in Firmbase →
Microsoft Power BI	5	0.4%	—	—	View these companies in Firmbase →
Mouseflow	3	0.3%	—	—	View these companies in Firmbase →
Tableau	3	0.3%	—	—	View these companies in Firmbase →
PostHog	3	0.3%	—	—	View these companies in Firmbase →
Contentsquare	3	0.3%	—	—	View these companies in Firmbase →
Plausible	3	0.3%	—	—	View these companies in Firmbase →
CallRail	3	0.3%	—	—	View these companies in Firmbase →
Statcounter	3	0.3%	—	—	View these companies in Firmbase →
Heap	2	0.2%	—	—	View these companies in Firmbase →
AdvertiserReports	2	0.2%	—	—	View these companies in Firmbase →
Burst	2	0.2%	—	—	View these companies in Firmbase →
Clicky	2	0.2%	—	—	View these companies in Firmbase →
Gauges	2	0.2%	—	—	View these companies in Firmbase →
SiteWit	1	0.1%	—	—	View these companies in Firmbase →
Smartlook	1	0.1%	—	—	View these companies in Firmbase →
Adjust	1	0.1%	—	—	View these companies in Firmbase →
CallTrackingMetrics	1	0.1%	—	—	View these companies in Firmbase →
Branch	1	0.1%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Analytics system shifts with company size: among UK Labour Supply with under 10 employees, Google Analytics leads at 89.6% of the 666 with a detectable system; among UK Labour Supply with 10–50 employees, Google Analytics leads at 87.1% of the 364 with a detectable system; and among UK Labour Supply with over 50 employees, Google Analytics leads at 79.1% of the 115 with a detectable system.

Under 10 employees

Google Analytics

89.6% of band

This is the largest employee band, with 666 labour supply companies using a detectable Analytics system. Google Analytics accounts for 89.6%, leaving the rest of the market split across smaller alternatives.

10–50 employees

Google Analytics

87.1% of band

This mid-sized band contains 364 labour supply companies. Google Analytics holds 87.1%, while MonsterInsights and Microsoft Clarity remain the main named alternatives across the wider market at 5.9% and 5.4% respectively.

Over 50 employees

Google Analytics

79.1% of band

This is the smallest employee band, with 115 labour supply companies. Google Analytics is still first at 79.1%, though its share is lower here than in the two smaller bands.

How Analytics usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Labour Supply by Analytics

Labour Supply Companies Using Google Analytics in the UK Labour Supply Companies Using MonsterInsights in the UK Labour Supply Companies Using Microsoft Clarity in the UK

Related directories

Most-Used Analytics by UK Companies (2026)Analytics Used by UK B2B Companies: Market Share (2026)Analytics Used by UK B2C Companies: Market Share (2026)Analytics Used by UK Field Services Companies: Market Share (2026)Analytics Used by UK Construction Companies: Market Share (2026)Labour Supply in the UK

Frequently asked questions

What is the most-used Analytics among UK labour supply companies?

Google Analytics is the most-detected Analytics among UK labour supply companies, with 87.8% share (1,005 of 1,145 companies with a detectable system), ahead of MonsterInsights (5.9%) and Microsoft Clarity (5.4%).

How many UK labour supply companies have a detectable Analytics?

1,145 of 10,558 actively-trading UK labour supply companies (10.8%) have a Analytics detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Analytics?

An Analytics system records and reports how visitors use a labour supply company’s website. For UK labour supply companies, the usual job is to show where visitors come from, which pages they use and which online routes contribute to enquiries or applications.

How is Analytics usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK labour supply companies, Google Analytics or MonsterInsights?

Google Analytics: 1,005 detected companies versus 68 for MonsterInsights, of the 1,145 UK labour supply companies with a detectable Analytics.

What is the best Analytics for UK labour supply companies?

This page publishes usage figures rather than recommendations, so it does not identify a single best Analytics system. Google Analytics ranks first in each employee band: Under 10 employees has 666 companies and an 89.6% share, 10–50 employees has 364 companies and an 87.1% share, and Over 50 employees has 115 companies and a 79.1% share.

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