Marketing Agency Companies Using Draftpress HFCM in the UK: 56 Active Firms (2026)
Marketing agencies using website tags plan and measure campaigns through public-site scripts, within a UK market shaped by ICO, PECR and ASA rules.
Buying centres usually sit with paid media, analytics and web operations teams rather than with general account management. For an agency, a lightweight header-and-footer code manager handles campaign pixels, consent scripts, verification snippets and measurement tags on its own public site, with the same habits often carried into client work. Adoption tends to signal a hands-on direct-channel posture: someone inside the agency can test tags, amend tracking and connect campaign activity to reporting without waiting for a full development release. The pattern fits small and mid-market agencies with retainer-led digital work, where operational control matters but dedicated martech engineering may be limited.
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Across the UK, 56 actively trading marketing agencies are running this tag-management plugin on their public websites. Within the agency tag-manager comparison, it sits first at 2.6% of a 2,123-company denominator, ahead of other named options at 1.0% and 0.2%. The cohort is weighted towards London, which accounts for 33.9%, followed by the South East at 14.3% and the North West at 10.7%; the South West and Wales each account for 7.1%. Reported employment is 809 staff, with headcount present for 49 of 49 firms, so this looks like a small-agency adoption pattern rather than an enterprise-stack one.
Campaign tagging sits inside a patchwork of UK rules rather than a single agency licence. The ICO regulates data protection and PECR, which matters when website scripts set cookies, capture identifiers or support direct marketing. The ASA enforces the CAP Code, so advertisers, agencies and media owners all have an interest in how claims, targeting and measurement are evidenced. Ofcom, the CMA and trading standards can also matter where electronic communications misuse or unfair-trading issues arise. Procurement is therefore less about the tag tool itself and more about consent records, change control, processor terms and audit trails for client campaigns.
Adoption appears likely to remain selective. Agencies with paid-media and analytics work tend to value direct control over site scripts, while firms centred on brand, creative or offline activity may have little need to maintain tag infrastructure themselves. Privacy scrutiny is also pushing tag changes closer to governance, with consent wording, tracking purpose and client approval becoming part of ordinary campaign operations. Lighter plugins should continue to suit agencies with limited technical depth, though larger operators may prefer stack-wide controls as measurement, consent and reporting become more tightly bundled.
Adoption by company size
Adoption of Draftpress HFCM rises with company size across the trading UK marketing agency companies in this cohort. 0.1% of the 54,246 companies with under 10 employees run Draftpress HFCM (36 detected). 0.8% of the 1,903 companies with 10–50 employees run Draftpress HFCM (16 detected). 2.7% of the 146 companies with over 50 employees run Draftpress HFCM (4 detected). That is a 2.6% gap between the over 50 employees and under 10 employees bands.
56
Active firms
2026
2.6%
Of detected Tag manager share
UK marketing agency
8
Median headcount
Filed accounts
103
Verified contacts
Across this cohort
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Key facts
About 5% of the trading cohort reports turnover above £5M (3 of 56 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
Within 2,123 UK marketing agencies with a detectable tag-management system, this plugin accounts for 2.6% (56), ahead of two other detected systems at 1.0% (22) and 0.2% (4).
Stack overlap points to multi-tool measurement: 64.3% (36) also run a separate tag manager, 50.0% (28) analytics tooling and 39.3% (22) bot-checking forms.
London accounts for 33.9% (19) of this tag-management cohort, followed by the South East at 14.3% (8) and the North West at 10.7% (6).
Campaign work sits across ICO and PECR rules for direct marketing; the ASA’s CAP Code applies to advertisers, agencies and media.
UK ad spend increased by 10.4% in 2024 to £42.6 billion, with online formats growing 13.2% and £4 in every £5 of ad budgets spent online.
Tag manager market share among UK Marketing Agency
Share of the 2,123 UK Marketing Agency with a detectable system. As of June 2026.
What else do Draftpress HFCM-running Marketing Agency run?
Share of the 56 Draftpress HFCM-running UK companies where each technology was also detected. As of June 2026.
Where Draftpress HFCM Marketing Agency are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£491.2K
Median UK turnover
5.4%
Above £5M turnover
3
Incorporated since 2022
103 verified decision-maker contacts
across these 56 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Marketing Agency using Draftpress HFCM
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides digital marketing services including search engine optimisation, pay‑per‑click advertising management, paid social campaigns, digital PR, content marketing, affiliate marketing, and creative…
Serves ambitious B2B and B2C businesses, from growing brands to larger companies, whose marketing teams seek external support to increase leads, sales and online conversions.
Financial Health
StrongStrong · Growing, Hiring · 30% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital marketing services including pay‑per‑click advertising management, search engine optimisation, social media marketing, content creation, website design and development, email…
Serves UK businesses, especially small and medium-sized companies and fast-growing firms seeking lead generation. Targets buyers wanting digital marketing support, including local and national…
Financial Health
WeakWeak · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides media planning and buying services for brands and charities, using audience insight and data analysis to plan, place and measure advertising across channels including TV, out‑of‑home and…
Serves B2B clients including charities, consumer brands and commercial organisations, with examples spanning visitor attractions, NGOs, food and drink, and fitness or wellness brands.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsProvides digital advertising and media buying services for public sector organisations including councils, NHS and emergency services. Plans and manages measurable paid online campaigns, audience…
Serves UK public sector organisations, including local and central government, councils, NHS bodies, police and fire services, education providers, and public health or fostering recruitment teams.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital marketing services including Google Ads and PPC campaign management, search engine optimisation, website design and development, graphic design, social media advertising, call…
Serves businesses in Surrey, Sussex, Kent, Essex and London that need online marketing support, from smaller firms to high-spend advertisers, plus agencies or partners outsourcing digital marketing…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides account-based marketing services for enterprise clients including 1:1 and 1:few campaigns, demand and lead generation, account selection, marketing technology integration, sales enablement,…
Serves B2B mid-market and enterprise sales and marketing teams, especially in industrial manufacturing, technology, SaaS, cybersecurity, medical/pharmaceutical and financial services sectors.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides digital marketing services for hotels and resorts, including SEO, paid search, metasearch advertising, social media strategy, website development, branding, and content creation. Also…
Serves hotels, resorts and hospitality groups, including boutique properties and large 500+ room hotels, selling to general managers, marketing directors and eCommerce teams.
Financial Health
StableStable · Hiring · 32% CAGR over 3y
Location
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Computed from 5 filingsProvides digital marketing and social media marketing services, including advertising campaign management, keyword targeting, and performance reporting. Also offers data visualisation and analytics…
Serves businesses seeking ROI-focused digital marketing, including corporates and marketing agencies managing campaigns for their own clients.
Financial Health
StableStable · Hiring · 50% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides marketing services including digital marketing, SEO, PPC advertising, web design and development, branding, content and email marketing, social media management, media planning, and…
Serves businesses, charities and other organisations, including retail, consumer-facing and B2B companies across a broad range of industries.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital marketing services for manufacturing companies, including website planning, development and optimisation, analytics, and lead tracking. Uses web traffic data and software tools to…
Serves small manufacturers seeking to win more suitable B2B customers, diversify revenue, and reach engineers or industrial buyers through their websites.
Financial Health
StableStable · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital marketing services using AI tools, including search engine optimisation (SEO), conversion rate optimisation (CRO), paid media management, organic social media, copy and content…
Serves B2B clients including CEOs, managing directors, CMOs, marketing directors, entrepreneurs, founders and agencies seeking AI-led marketing support, including white-label services for agency…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsProvides search engine optimisation (SEO), AI search optimisation, content marketing and web analytics services. Offers keyword research, technical SEO, website migration support, conversion rate…
Serves global brands and enterprise marketing teams, especially in medical, healthcare, animal health, e-commerce and paywalled publishing sectors seeking agency support for organic search, content…
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
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Computed from 3 filingsProvides public relations and marketing services for B2B technology companies, including content creation, media and analyst relations, account‑based marketing, digital marketing, marketing…
Serves B2B technology companies, including innovative and fast-growing firms, across the UK, Europe, North America and wider global markets.
Financial Health
StableStable · -90% CAGR over 2y
Location
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Computed from 3 filingsProvides marketing and customer acquisition services including PPC and social media advertising, TV and YouTube campaigns, sales funnel and automation systems, AI-driven lead generation, and…
Serves multi-location B2C businesses seeking growth, particularly in leisure, retail, fitness, healthcare and hospitality, with customers across local, regional and national markets.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides digital marketing services including social media advertising, pay‑per‑click advertising, search engine optimisation, digital PR, website design and development, content creation, email…
Serves UK SMEs and growing businesses, including eCommerce and D2C brands in fashion, jewellery, food and drink, health and beauty, pet care, FMCG, home and garden, education, and professional…
Financial Health
HealthyHealthy · Growing · 2% CAGR over 3y
Location
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Computed from 5 filingsOperates a portfolio of industry‑focused digital publications and provides B2B digital marketing services including lead generation, email marketing, social media management, search engine…
Serves B2B brands and marketing teams targeting industry audiences in construction, civil engineering, energy, food, manufacturing, mining, homebuilding, retail, supply chain, transport and logistics.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsProvides Amazon advertising and marketplace marketing services for e‑commerce brands, including PPC campaign management, Amazon DSP advertising, account and listing optimisation, keyword research,…
Serves B2B e-commerce brands and Amazon marketplace sellers seeking support with Amazon advertising, DSP, PPC, account management and marketplace growth, including consumer product brands launching…
Financial Health
HealthyHealthy · -73% CAGR over 4y
Location
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Computed from 3 filingsProvides digital marketing services including search engine optimisation, paid advertising management, website design and development, content marketing, social media, email marketing, digital PR,…
Serves businesses with in-house marketing teams seeking external digital marketing support, training and performance growth across SEO, paid advertising, content, social, email and web channels.
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
Location
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Computed from 5 filingsProvides marketing and creative services including marketing strategy, graphic design and branding, video production, website design and management, social media management and advertising, SEO,…
Sells to UK businesses and public sector organisations needing outsourced marketing support, including B2B and B2C brands in manufacturing, education, property, health and social care, construction…
Financial Health
WeakWeak · -6% CAGR over 4y
Location
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Computed from 3 filingsProvides digital marketing services including strategy development, search engine optimisation, social media management, paid media advertising, influencer campaigns, email and CRM marketing, content…
Sells to businesses and brands seeking digital marketing support, particularly in sectors including charity, construction and real estate, fashion and retail, food and beverage, health and beauty,…
Financial Health
StableStable
Location
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Computed from 4 filingsProvides marketing and customer acquisition services including behavioural marketing strategy, sales funnel design, AI-driven lead generation tools, PPC and social media advertising, media campaigns,…
Serves B2B clients, especially multi-location businesses targeting local, regional and national customers, with sector focus on leisure, retail, fitness, healthcare and hospitality brands seeking…
Financial Health
WeakWeak · Hiring · 41% CAGR over 2y
Location
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Computed from 5 filingsProvides digital marketing services including search engine optimisation, social media management, paid media advertising, influencer marketing, email marketing, content creation, and marketing…
Serves businesses and brands in consumer-facing sectors including food and beverage, health and beauty, fashion and retail, hospitality, travel, sport, real estate, charities, startups and…
Financial Health
StrongStrong · Growing, Hiring · 23% CAGR over 5y
Location
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Computed from 5 filingsProvides marketing and communications services including brand strategy, advertising, public relations, digital marketing, influencer marketing, corporate communications, crisis management, investor…
Serves B2B and B2C brands, associations and organisations worldwide across consumer, health, technology, financial services, education, energy, manufacturing, travel, tourism, sustainability and…
Financial Health
StableStable · Hiring · 43% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing services including search engine optimisation, pay‑per‑click advertising, social media marketing, digital PR, email marketing and conversion rate optimisation, helping…
Serves businesses in Birmingham and the West Midlands seeking digital marketing support, including local companies, dental practices, ecommerce retailers, and organisations with in-house marketing…
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 3 filingsProvides digital marketing services including search engine optimisation (SEO), pay‑per‑click advertising management, website design and development, and Google Maps optimisation to help businesses…
Sells to businesses seeking digital marketing support, including firms needing SEO, PPC, web design and local search visibility. Appears to target SMEs and local service-based companies across a…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 4 filingsProvides digital marketing and web design services, including WordPress website development, search engine optimisation, pay‑per‑click advertising management, social media marketing, branding,…
Serves startups and established businesses, mainly in Liverpool, Manchester and Cheshire, across sectors including property, arts and culture, food, and industrial suppliers seeking digital marketing…
Financial Health
HealthyHealthy · -17% CAGR over 3y
Location
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Computed from 4 filingsProvides digital marketing services through a network of consultants, including website design and management, search engine optimisation, marketing strategy, CRM and marketing systems, and ongoing…
Serves small and growing businesses across the UK and Ireland needing local digital marketing support, plus entrepreneurs and marketing consultants seeking a franchise agency model.
Financial Health
StableStable · Hiring · 8% CAGR over 3y
Location
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Computed from 4 filingsProvides digital advertising services focused on Facebook, Instagram and Google Ads. Offers managed advertising campaigns, marketing training and mentorship programmes, online information products,…
Targets business owners, entrepreneurs and marketing teams buying Facebook, Instagram and Google advertising services, mentorship, training programmes, information products and live event access.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 4 filingsProvides public relations and marketing services for the video games industry, including media relations, influencer marketing, social media management, campaign strategy, research, content creation,…
Serves video game publishers, developers and games-focused technology companies, covering B2C game launches for PC, console and mobile audiences and B2B campaigns targeting buyers within the global…
Financial Health
HealthyHealthy · -2% CAGR over 3y
Location
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Computed from 4 filingsProvides ecommerce-focused digital marketing and web development services, including design and build of B2B and B2C ecommerce websites, website replatforming, SEO, PPC advertising, email and social…
Serves B2B and B2C ecommerce businesses, including online retailers, trade suppliers, consumer brands and companies selling through Amazon or eBay that want to grow online sales.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides marketing services for retail, leisure and mixed‑use property destinations, including strategy, branding and design, digital advertising, social media, PR, events, research and placemaking…
Serves B2B clients managing or developing retail, leisure, mixed-use and hospitality destinations, including property owners, place managers, leasing teams and small local businesses.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 2y
Location
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Computed from 5 filingsProvides marketing and creative services including web design, graphic design, brand development, SEO, pay‑per‑click advertising management, social media management, copywriting and marketing…
Serves SMEs and larger organisations, including B2B companies and organisations in construction, engineering and rail, alongside businesses needing marketing, design, web, photography and film…
Financial Health
StableStable · Hiring · 19% CAGR over 4y
Location
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Computed from 2 filingsProvides gaming-focused advertising and audience engagement services for brands, including gamified marketing campaigns, media and livestream creator promotions targeting Gen Z audiences, and a…
Serves brands, agencies, enterprises, media companies and SMBs seeking to reach Gen Z gaming audiences, including organisations running esports, livestream, creator or event engagement campaigns.
Financial Health
StrongStrong · Profitable
Location
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Computed from 5 filingsProvides digital marketing services including paid advertising on Google, Meta and TikTok, social media management, social and blog content creation, managed email campaigns, and one‑to‑one or group…
Serves businesses of varying sizes in Northern Ireland, mainland UK and Ireland, including ecommerce brands, retailers, automotive firms and other organisations seeking digital marketing support or…
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 5y
Location
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Computed from 5 filingsProvides website design and development services for small businesses and e‑commerce, including bespoke and Shopify websites. Offers search engine optimisation, Google Ads management, video…
Sells to UK small businesses and SMEs, especially tradespeople, home services, health and beauty, pet services, B2B firms and online retailers needing Shopify stores, plus businesses seeking local or…
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing and web services including website design and development, branding, social media management, Google and Facebook advertising, lead generation campaigns, and marketing…
Serves businesses and public-sector organisations in Wales and the wider UK, including recruitment, hospitality/franchise, healthcare/NHS and property-related clients with marketing, brand or digital…
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
Location
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Computed from 3 filingsProvides web design and development, digital marketing, branding, and graphic design services. Produces promotional materials, brochures, and print assets, and designs marketing campaigns, websites,…
Serves businesses and brands needing creative and digital marketing support, including automotive retailers, consumer product brands, insurers, construction firms and entertainment campaigns.
Financial Health
WeakWeak · 4% CAGR over 2y
Location
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Computed from 5 filingsProvides branding and digital marketing services including brand strategy, naming and identity design, website development, graphic and motion graphics content, photography and video production,…
Serves businesses and brand owners seeking external marketing support, including companies needing branding, websites, content, social media, creative production or 3D visualisation.
Financial Health
WeakWeak · -8% CAGR over 4y
Location
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Provides digital marketing services including pay‑per‑click advertising management, search engine optimisation, social media management, website design and development, email marketing, and graphic,…
Serves businesses, particularly SMEs in London and Wandsworth, seeking outsourced digital marketing support across search, social, web, email and creative channels.
Financial Health
N/AN/A
Location
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Computed from 3 filingsProvides brand strategy, consumer research, and creative campaign development for premium and luxury brands. Services include brand positioning, marketing analysis, and execution of multi‑market…
Serves premium and luxury brands worldwide, including businesses in travel, financial services, shipping, spirits, consumer electronics and high-end goods, plus selected charities.
Financial Health
StableStable
Location
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Computed from 5 filingsProvides public relations and marketing services for financial services firms, including advertising, digital and social media marketing, crisis communications, brand and reputation management,…
Serves B2B financial services brands, including banks, fintechs, insurers, mortgage firms, private equity firms and wealth management companies, primarily targeting communications and marketing…
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing consulting and creative services including website design and development, branding and graphic design, search engine optimisation, and production of digital assets for…
Serves businesses, authors and organizations worldwide, from startups to global industry leaders. Targets executives, entrepreneurs and product managers seeking outside digital marketing guidance.
Financial Health
StableStable · Hiring · 13% CAGR over 4y
Location
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Computed from 4 filingsProvides brand activation and marketing services including campaign planning, creative development, event production, experiential promotions, and social media campaign management for retailers,…
Serves B2B marketing and community teams at retailers, leisure and hospitality brands, casinos, sports organisations, charities and destination or event venues in the UK.
Financial Health
HealthyHealthy · -11% CAGR over 3y
Location
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Computed from 3 filingsProvides branding and visual identity development, outsourced marketing services, website design and development (HTML and WordPress), social media and email marketing, content creation, bid and…
Serves B2B organisations and brands across industries, including companies seeking external marketing support, bid and tender help, and event or exhibition campaign support.
Financial Health
HealthyHealthy · -7% CAGR over 2y
Location
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Computed from 5 filingsProvides B2B telemarketing, lead generation and sales consultancy services. Offers digital marketing including social media management, SEO, paid advertising, website development and content…
Serves B2B organisations seeking outsourced sales and marketing support, including startups and firms in sport, solar energy, branding, cleaning, digital, IT, leisure, membership management and SaaS.
Financial Health
StableStable · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides branding and packaging design services, including brand strategy, identity development, packaging design and technical artwork. Also delivers website design, ecommerce, digital advertising,…
Serves B2B clients from start-ups and independent businesses to SMEs and global brands, across sectors including food and beverage, sports nutrition, pet food, pet accessories, veterinary and health.
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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Computed from 3 filingsProvides branding, marketing and placemaking services for property and real estate developments. Services include brand strategy, design, websites, digital marketing, content creation, stakeholder…
Serves B2B and public-sector clients in property and real estate, including developers, landlords, asset managers, regeneration bodies and destination owners seeking to attract occupiers, residents,…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides web design and development services, branding and digital design, ecommerce website builds, and digital marketing including SEO. Also develops mobile apps and custom software for businesses…
Serves B2B clients from start-ups to global brands across varied industries, including dental practices, ecommerce businesses, housing developers and hospitality or property brands seeking agency…
Financial Health
StableStable · Hiring · 16% CAGR over 4y
Location
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Computed from 3 filingsProvides commercial photography and video production, creative design, digital marketing, and web services. Produces branded visual content, advertising imagery, marketing campaigns, and digital…
Serves businesses and brands needing creative, photography, video, web and digital marketing support, including retail, fashion, logistics and consumer goods companies. Targets brand and marketing…
Financial Health
WeakWeak · -8% CAGR over 2y
Location
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How Draftpress HFCM usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. marketing agency companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of marketing agency companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Draftpress HFCM is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK marketing agency companies use Draftpress HFCM?
What share of UK marketing agency companies run Draftpress HFCM?
How is Draftpress HFCM usage detected?
What size marketing agency companies use Draftpress HFCM in the UK?
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