Marketing Agency Companies Using Hootsuite in the UK: 121 Active Firms (2026)
Marketing agencies using social media management software plan, publish and measure client campaigns across online channels in the UK.
For agency teams, this social media management platform sits closer to client delivery than central IT. The buying centre is usually social, client services or performance marketing, with spend justified through retainer delivery, account governance and repeatable reporting. Adoption tends to signal an agency that manages multiple client calendars, has named account owners and treats social as a managed service rather than ad hoc posting. It also points to a direct-channel posture: public case work, content production and paid-social or community operations need consistent workflows rather than informal hand-offs.
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The UK cohort contains 121 companies running the platform, with all 98 firms that report headcount doing so and a reported employment footprint of 1,240 staff. Within the marketing-agency category, the system accounts for 30.7% of detected marketing software use, putting it first in the ranking; the next listed tool is at 15.0%. The regional pattern is London-weighted at 27.3%, followed by the South East at 14.9%, the North West at 10.7%, and the East of England and South West at 9.9% each.
Agency use of social-management tooling sits between marketing operations and compliance rather than under a sector licence. The ICO’s remit matters where audience lists, tracking pixels or campaign reporting involve personal data, while PECR shapes direct-marketing consent and electronic communications. Creative and copy approval also has a conduct layer: the ASA enforces the CAP Code across advertisers, agencies and media, and unfair-trading issues can bring the CMA or trading standards into view. Procurement tends to focus on account permissions, audit trails, exportable reports and client access controls, because a shared platform often handles several client brands.
Adoption appears likely to remain tied to operating maturity rather than fashion in the agency market. Vendor choice tends to sit with client service and social teams, so churn can follow changes in retainers, staffing and reporting preferences rather than formal IT refresh cycles. Agencies with broader media, insight or consulting work may keep dedicated social-management software where approval workflow and client-facing reports matter. Smaller specialists may rely on bundled channel tools unless client volume makes a shared workspace worthwhile.
Adoption by company size
Adoption of Hootsuite rises with company size across the trading UK marketing agency companies in this cohort. 0.1% of the 54,246 companies with under 10 employees run Hootsuite (68 detected). 2.4% of the 1,903 companies with 10–50 employees run Hootsuite (46 detected). 3.4% of the 146 companies with over 50 employees run Hootsuite (5 detected). That is a 3.3% gap between the over 50 employees and under 10 employees bands.
121
Active firms
2026
30.7%
Of detected Marketing share
UK marketing agency
8
Median headcount
Filed accounts
224
Verified contacts
Across this cohort
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Key facts
About 4% of the trading cohort reports turnover above £5M (5 of 121 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (5 firms), so a sizeable share is in its first few filing cycles.
Among 394 marketing agencies with a detectable marketing system, this social-media management tool accounts for 30.7% (121), ahead of the next detected system at 15.0% (59).
The cohort skews towards London, which contains 27.3% (33) of the agencies, followed by the South East at 14.9% (18).
Stack overlap points to conventional agency websites: 81.8% (99) also run a content-management system, 68.6% (83) a tag-management tool and 60.3% (73) an analytics tool.
UK ad spend reached £42.6 billion in 2024, up 10.4%, with online formats growing 13.2% and £4 in every £5 of ad budgets spent online.
Campaign work sits across ICO data-protection and PECR rules, ASA CAP Code enforcement, and unfair-trading oversight involving the CMA and trading standards.
Social media market share among UK Marketing Agency
Share of the 394 UK Marketing Agency with a detectable system. As of June 2026.
What else do Hootsuite-running Marketing Agency run?
Share of the 121 Hootsuite-running UK companies where each technology was also detected. As of June 2026.
Where Hootsuite Marketing Agency are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£509.9K
Median UK turnover
4.1%
Above £5M turnover
5
Incorporated since 2022
224 verified decision-maker contacts
across these 121 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Marketing Agency using Hootsuite
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides social media and influencer marketing services for brands, including social media strategy, creative content production, campaign development, creator partnerships, community management, and…
Serves marketing teams at large consumer-facing brands in the UK and US, including food and drink, retail, restaurant, delivery, healthcare, travel, technology and entertainment companies.
Financial Health
StrongStrong · Hiring · 79% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides social media marketing services including account management, content production (video, photography and design), community management, influencer collaborations, and paid social…
Serves established B2B and consumer brands, targeting marketing leaders seeking to grow audiences, generate leads, increase sales, and build employee or brand advocacy.
Financial Health
StableStable · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides social media marketing services including strategy development, content creation, community management, paid social advertising, influencer campaigns and social media training for brands…
Serves growth-focused B2B and B2C brands across the UK and Europe, particularly in travel, luxury, interiors, real estate, fashion, ecommerce, and health and beauty.
Financial Health
WeakWeak · -4% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides social media marketing services including social media management, paid social advertising, influencer marketing, digital campaign planning, strategy and consultancy, and event-related…
Serves brand-side marketing teams and businesses, especially established or “adventurous” brands seeking external social media, influencer, digital campaign and event support.
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsProvides social media marketing services including strategy development, social media account management, paid social advertising, influencer marketing, content creation, and brand partnership…
Serves B2B marketing teams and brand owners at food and drink, hospitality and lifestyle brands, including pub groups, restaurants, retailers and consumer product brands.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides B2B social media marketing services for professional services firms and other businesses, including social media strategy, content creation, account management, audience growth, and lead…
Sells to B2B organisations, especially small businesses, recruitment teams, professional services firms and other B2B companies, including consulting firms, business coaches, law firms, technology…
Financial Health
DistressedDistressed · -5% CAGR over 4y
Location
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Computed from 2 filingsProvides social media marketing services including content strategy, content creation, video production and performance analysis. Works with brands to plan and produce data‑informed posts and…
Serves B2B brands, enterprises and thought leaders, including professional services, recruitment, PR, utilities and innovation-focused organisations with in-house marketing teams.
Financial Health
WeakWeak · Hiring · 66% CAGR over 1y
Location
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Computed from 5 filingsProvides social media marketing services including strategy development, content and creative production, paid social advertising, and performance analysis. Works with brands to plan, manage and…
Serves growth-focused consumer and B2B brands, including companies in technology, media, food, travel and professional information services, typically marketing teams seeking business impact from…
Financial Health
DistressedDistressed · -7% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing and creative services for publishers, education providers and book industry organisations, including marketing strategy, branding and design, social media management,…
Serves B2B clients in publishing, education and the book trade, including book publishers, education organisations, and book industry suppliers.
Financial Health
StrongStrong · Growing, Hiring · 57% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides marketing strategy, branding and creative services for businesses, including campaign development, design, motion graphics and storytelling. Also delivers digital marketing, SEO, social…
Targets B2B marketers and business owners at growth-focused companies, with stated sector focus on automotive, aviation and luxury clients in London, Brighton, Kent and the South East.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides influencer marketing services for brands, including campaign management, creator partnerships, content strategy, paid social amplification, and performance tracking. Develops and manages…
Serves brand advertisers and marketing teams running social media creator campaigns, while contracting with influencers and creators who produce campaign content across social media channels.
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 5 filingsProvides digital marketing services including search engine optimisation (SEO), pay‑per‑click advertising, content marketing, social media management, web design and development, and digital…
Serves businesses, schools and other organisations, primarily B2B, across the UK and beyond. Targets business owners, senior management teams, marketing professionals and sales professionals seeking…
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
Location
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Computed from 5 filingsOperates a portfolio of industry‑focused digital publications and provides B2B digital marketing services including lead generation, email marketing, social media management, search engine…
Serves B2B brands and marketing teams targeting industry audiences in construction, civil engineering, energy, food, manufacturing, mining, homebuilding, retail, supply chain, transport and logistics.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsProvides marketing and communications services including marketing strategy, public relations, copywriting and content creation, website design and development, SEO, PPC advertising, social media…
Serves B2B brands and marketing teams in manufacturing, engineering, materials handling, logistics, marine, aviation and technology, plus trade associations, third sector and luxury organisations.
Financial Health
HealthyHealthy · -65% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital marketing and branding services including content marketing, marketing strategy, website design, performance advertising, social media management, email marketing and public…
Serves mission-driven brands and growth-focused businesses, selling to founders and marketing teams seeking an external agency partner for brand, content, social, web, PR, email and performance…
Financial Health
StableStable · Hiring · 28% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital marketing services including search engine optimisation, social media management, paid media advertising, influencer marketing, email marketing, content creation, and marketing…
Serves businesses and brands in consumer-facing sectors including food and beverage, health and beauty, fashion and retail, hospitality, travel, sport, real estate, charities, startups and…
Financial Health
StrongStrong · Growing, Hiring · 23% CAGR over 5y
Location
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Computed from 5 filingsProvides marketing and communications services including brand strategy, creative campaigns, content production, public relations, website design, and social media management. Works with retail…
Serves B2B clients in retail destinations, shopping centres, leisure and attractions, and consumer brands, targeting marketing and commercial teams seeking agency support to drive footfall, sales and…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing services including social media management, paid advertising, SEO, content marketing, website design and development, PR, and photography and video production. Develops…
Serves global brands and ambitious SMEs across the UK and internationally, including organisations in technology, property, finance, healthcare, hospitality, education, recruitment, professional…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 3 filingsProvides digital marketing services including lead generation, SEO, PPC advertising, social media management, content marketing and PR. Also offers marketing strategy, CRM and HubSpot management,…
Serves B2B companies seeking growth, from startups entering new markets to established firms with internal marketing teams needing specialist support, plus businesses without in-house marketing…
Financial Health
StableStable · Hiring · 19% CAGR over 2y
Location
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Computed from 5 filingsProvides marketing and design services including digital marketing, advertising campaigns, branding, web and app development, SEO, social media management, copywriting, public relations, and print…
Serves B2B organisations, charities and public/emergency services, with sector focus on building and construction, consumer electronics, medical and pharmaceutical, professional services, SaaS,…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides marketing and advertising services including digital marketing, branding, graphic design, social media management, PPC and SEO campaigns, print and press advertising, PR, and point‑of‑sale…
Serves UK businesses of varying sizes, from local firms to larger teams, seeking agency support for marketing campaigns, including clients in sectors such as automotive retail.
Financial Health
WeakWeak · -10% CAGR over 4y
Location
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Computed from 4 filingsProvides brand strategy, marketing campaign development, communications management, digital marketing, and content and social media services, helping businesses plan and deliver brand positioning,…
Serves marketing leaders and brand teams at B2B and B2C organisations, including sports, FMCG, recruitment, training, hospitality and data businesses, from challenger brands to global groups.
Financial Health
WeakWeak · -8% CAGR over 3y
Location
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Computed from 5 filingsProvides marketing services for restaurants, hotels, bars and hospitality brands, including social media management, digital marketing, PR and influencer campaigns, content creation, and integrated…
Serves B2B hospitality and food-sector brands, including restaurants, hotels, bars, bakeries and consumer food brands, with buyers typically being marketing teams or owners seeking specialist agency…
Financial Health
WeakWeak · Hiring · 18% CAGR over 4y
Location
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Computed from 5 filingsProvides creative marketing services including brand development, campaign creation, digital media planning, social media strategy, website design and development, CRM and email marketing, and video…
Targets in-house marketing teams and brand owners, including B2B and consumer-facing businesses, across sectors such as automotive, food and drink, healthcare/pharma, housing, retail, travel,…
Financial Health
WeakWeak · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing and PR services including website design and SEO, social media management and advertising, PPC campaigns, influencer outreach, branding and graphic design, content…
Serves regional and national businesses and brands seeking outsourced marketing, PR, design, web and social media support, including organisations needing workshops, influencer outreach or campaign…
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides public relations and digital communications services for businesses and organisations, including PR campaign planning, event promotion, social media management, content creation, and…
Serves businesses and organisations across the UK, especially in hospitality and tourism, charity, education, care, professional services, manufacturing, construction and retail. Targets in-house…
Financial Health
DistressedDistressed · -90% CAGR over 2y
Location
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Computed from 5 filingsProvides public relations and communications services for industrial and engineering sectors, including media relations, content creation, digital and social media management, internal…
Serves B2B industrial companies worldwide, especially in construction equipment, manufacturing, energy, marine, logistics, packaging, compressed air, medical gas, pumps, and engineering consultancy…
Financial Health
WeakWeak · -3% CAGR over 4y
Location
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Computed from 3 filingsProvides public relations and marketing services including PR campaigns, media relations, social media marketing, SEO, digital design, videography, influencer marketing and event management for B2B…
Serves B2B and B2C organisations in the UK, including companies in veterinary, property and construction, security, automotive, education, logistics, healthcare, pet care and professional services.
Financial Health
StrongStrong · Hiring · 17% CAGR over 2y
Location
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Computed from 5 filingsProvides public relations and marketing services for the automotive aftermarket and related sectors. Services include media relations, social media management, email marketing, paid advertising,…
Serves B2B clients in the automotive aftermarket, commercial vehicle, industrial, agricultural and marine sectors, including suppliers and brands targeting garages, motor factors and trade audiences.
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Computed from 5 filingsProvides marketing and digital media services including website design and development, search engine optimisation, social media management, brand strategy, video production, paid advertising, and 3D…
Serves businesses needing outsourced marketing support, including companies seeking websites, SEO, social media, e-commerce and branding. Explicitly targets schools through its educational marketing…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing services for e‑commerce brands, including paid social and search advertising, influencer campaigns, social media management, email marketing, content and video production,…
Serves DTC ecommerce and B2C consumer brands, including online retailers and product-led businesses that sell directly to shoppers and need support with customer acquisition and retention.
Financial Health
DistressedDistressed · -69% CAGR over 4y
Location
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Computed from 5 filingsProvides public relations and marketing services, including communications strategy, media relations, social media management, and content and design support. Works with organisations in sectors such…
Serves purpose-led organisations, including clients in the built environment, education, non-profit, science and innovation sectors, with examples spanning colleges, housing groups and technology…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsProvides digital performance marketing services, including search engine optimisation, paid search advertising, social media marketing, public relations, and design. Develops data‑driven campaigns to…
Serves growth-oriented B2B and B2C brands, particularly socially responsible or ethical businesses, across sectors including ecommerce, hospitality, energy, education and technology.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 5y
Location
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Computed from 5 filingsProvides creative advertising and digital marketing services, including brand strategy, advertising campaigns, social media, branding, design and digital experience. Works with commercial and…
Sells to marketing and brand leaders at established and challenger B2C brands, charities and organisations in sectors such as drinks, audio entertainment, finance, grocery and health.
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsProvides marketing and communications services including public relations, branding, content marketing, social media management, digital strategy, and design. Develops campaigns, events, print…
Serves values-led B2B brands, healthcare companies, retailers, charities and community organisations, from global healthcare groups to local high-street businesses, typically working with marketing,…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing services including website design, search engine optimisation, Google Ads management, social media management, video production, content creation, and website hosting and…
Serves businesses across the UK seeking outsourced digital marketing support, including companies in varied industries that need help improving online presence, lead generation and sales.
Financial Health
HealthyHealthy · -10% CAGR over 4y
Location
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Computed from 2 filingsProvides digital marketing services including marketing strategy, social media management, public relations campaigns, web design and development, and design and content creation. Supports businesses…
Serves UK and international businesses, including in-house marketing teams and organisations with small-scale projects needing flexible external marketing support.
Financial Health
DistressedDistressed · -11% CAGR over 1y
Location
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Computed from 5 filingsProvides digital marketing services for veterinary practices, pharmaceutical companies, and industry suppliers, including website design and hosting, SEO, social media management, paid advertising,…
Serves veterinary practices, pharmaceutical companies, veterinary suppliers and industry innovators seeking to reach pet owners or veterinary practices through digital marketing.
Financial Health
WeakWeak · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides marketing, PR and advertising services, including website design and development, ecommerce integration, search engine optimisation, PPC campaign management, branding and graphic design,…
Serves businesses in the East Midlands seeking outsourced marketing, PR, advertising, web, e-commerce and print support across digital and offline channels.
Financial Health
DistressedDistressed · -29% CAGR over 4y
Location
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Computed from 3 filingsProvides digital marketing services including website design and development, search engine optimisation, social media management and digital strategy. Creates and manages online campaigns and…
Sells to businesses needing digital marketing support, from small businesses to global corporations. Serves clients seeking an external marketing partner, with examples including property,…
Financial Health
StrongStrong · Hiring · 53% CAGR over 2y
Location
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Computed from 5 filingsProvides content marketing services including strategy and editorial content creation across digital, video, print and audio. Manages social media and influencer campaigns, and develops commercial…
Serves marketing teams at B2B and consumer brands across travel, retail, financial services, food and drink, health and beauty, property, charity, luxury and membership organisations.
Financial Health
HealthyHealthy · Growing · 1% CAGR over 5y
Location
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Computed from 5 filingsProvides content marketing and digital marketing services including content strategy, social media management, blog and website copywriting, email marketing campaigns, lead magnet creation, marketing…
Targets SMEs and growth-focused brands, especially business owners and marketing teams struggling to attract or convert leads and looking to outsource marketing activity.
Financial Health
HealthyHealthy · Hiring · 50% CAGR over 4y
Location
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Computed from 3 filingsProvides digital marketing services for visitor attractions such as theme parks, zoos and farm parks, including digital advertising campaigns, website design and optimisation, marketing strategy,…
Serves B2B visitor attractions, including theme parks, zoos, farm parks, adventure parks and seasonal attractions, targeting owners, operators and marketing teams seeking to grow visitor numbers.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 3 filingsProvides digital marketing services for law firms, including PPC advertising, search engine optimisation, social media management, legal content writing, email marketing, website design and…
Serves solicitors, barristers and law firms across the UK, including practices seeking project-based or ongoing marketing support and compliance-related guidance.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides B2B marketing services including content strategy, messaging development, social media marketing, campaign design, video production, and paid media management on platforms such as Google Ads…
Sells to B2B marketing teams and in-house marketers needing external support, particularly companies with complex products or specialist audiences. Examples on the site indicate technology,…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Computed from 4 filingsProvides marketing and creative agency services including brand development, digital marketing strategy, social media management, graphic design, motion graphics, and communications campaign planning…
Serves businesses seeking marketing and creative support, including brand, social, digital and communications buyers. Targets organisations with project-based or ongoing marketing needs, with…
Financial Health
HealthyHealthy · -76% CAGR over 3y
Location
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Computed from 5 filingsProvides digital marketing services including search engine optimisation, paid search advertising, social media marketing, marketing automation and inbound marketing strategy. Also offers website…
Serves businesses, particularly SMEs seeking more online leads. Targets marketing and sales decision-makers, with visible focus on charities/non-profits and B2B SaaS companies through its website…
Financial Health
StableStable · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsProvides branding and marketing services for businesses, including graphic design, website design, social media management, video production, and website hosting. Supports companies with brand…
Serves established B2B service-based businesses with £500k-£10m turnover, busy founders and marketing teams, high-growth startups, and public sector organisations needing brand and marketing support.
Financial Health
WeakWeak · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing services including pay‑per‑click advertising management, search engine optimisation, social media marketing, content creation, website design and development, email…
Serves UK businesses, especially small and medium-sized companies and fast-growing firms seeking lead generation. Targets buyers wanting digital marketing support, including local and national…
Financial Health
WeakWeak · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides marketing consultancy and HubSpot implementation services, including CRM onboarding, RevOps consulting and managed support. Designs and develops websites and runs digital marketing campaigns…
Serves B2B scaling companies and enterprises using HubSpot, targeting leaders and teams across sales, marketing, customer success and RevOps.
Financial Health
DistressedDistressed · -7% CAGR over 5y
Location
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How Hootsuite usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. marketing agency companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of marketing agency companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Hootsuite is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK marketing agency companies use Hootsuite?
What share of UK marketing agency companies run Hootsuite?
How is Hootsuite usage detected?
What size marketing agency companies use Hootsuite in the UK?
What do Hootsuite-running marketing agency companies also run?
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