Marketing Agency Companies Using Workday in the UK: 70 Active Firms (2026)
Marketing agencies running enterprise HR technology in the UK plan and deliver paid, owned and direct campaigns while managing workforce data and controls.
For marketing agencies, an enterprise HR suite usually sits behind payroll, workforce planning, employee records and approvals, not the campaign workbench itself. Adoption tends to signal a business with recurring people processes, distributed delivery teams and enough back-office budget to formalise controls across creative, media, search and performance units. The buying centre is usually people operations, with finance and IT involved where payroll, identity management and reporting need integration. Engagements are therefore closer to enterprise systems procurement than a point-tool purchase: configuration, permissions, employee lifecycle workflows and ongoing administration matter as much as the licence.
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The UK adoption cohort is small: 70 actively trading marketing agencies run this enterprise HR platform. Reported employment totals 199 people, with headcount disclosed by 31 of 31 reporting firms (100%). In the sector’s CRM share ranking, the system sits third at 19.6%; the ranking denominator is 358. Adoption skews towards London at 37.1%, followed by the South East at 15.7%, the South West at 8.6%, the North West at 7.1% and the East Midlands at 7.1%.
Marketing agencies face a patchwork of campaign rules rather than a sector licence. The ICO oversees data protection and PECR for direct marketing, while Ofcom, the CMA, trading standards and the ASA touch adjacent parts of the advertising chain, including network misuse, unfair-trading rules and CAP Code compliance. DMA membership adds a trade-body code for direct marketing. For agencies running enterprise HR systems, procurement also tends to involve questions about employee records, payroll interfaces, role-based access and retention policies, because people data sits alongside client and campaign data in the same control environment.
Adoption appears tied to agency maturity rather than to creative discipline. Agencies that keep the system tend to have repeatable hiring, utilisation and payroll processes, plus enough internal administration to justify heavier configuration. Smaller agencies may remain on lighter HR and finance tools until client complexity, multi-office working or acquisition activity forces tighter controls. Over time, migration pressure is likely to come from finance integration, employee self-service and auditability, not from campaign delivery itself. The category may also see bundling pressure as HR, learning and performance-management tools are sold into the same operations budget.
Adoption by company size
Adoption of Workday varies by company size across the trading UK marketing agency companies in this cohort. 0% of the 54,246 companies with under 10 employees run Workday (0 detected). 0% of the 1,903 companies with 10–50 employees run Workday (0 detected). 0% of the 146 companies with over 50 employees run Workday (0 detected).
70
Active firms
2026
19.6%
Of detected CRM share
UK marketing agency
5
Median headcount
Filed accounts
143
Verified contacts
Across this cohort
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Key facts
About 7% of the trading cohort reports turnover above £5M (5 of 70 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (5 firms), so a sizeable share is in its first few filing cycles.
This system ranks third by detected CRM share among marketing agencies, at 19.6% (70) of 358 companies with a detectable system.
London accounts for 37.1% (26) of marketing agencies running this system, followed by the South East at 15.7% (11).
Three other detected systems each appear in 88.6% (62) of this cohort, pointing to multi-system stack patterns rather than single-tool adoption.
UK ad spend increased by 10.4% in 2024 to £42.6 billion, with online formats growing 13.2% and £4 in every £5 of ad budgets spent online.
Campaign work is activity-regulated: the ICO covers data protection and PECR for direct marketing, while Ofcom, the CMA, trading standards and the ASA each sit around adjacent conduct issues.
HR & HCM market share among UK Marketing Agency
Share of the 358 UK Marketing Agency with a detectable system. As of June 2026.
What else do Workday-running Marketing Agency run?
Share of the 70 Workday-running UK companies where each technology was also detected. As of June 2026.
Where Workday Marketing Agency are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£540.1K
Median UK turnover
7.1%
Above £5M turnover
5
Incorporated since 2022
143 verified decision-maker contacts
across these 70 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Marketing Agency using Workday
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides digital performance marketing services including paid media management, SEO and local search optimisation, reputation and listings management, creative production, web development, and…
Serves enterprise and multi-location B2C brands needing localised customer acquisition across markets, including marketing leaders managing digital, search, media and location presence at scale.
Financial Health
WeakWeak
Location
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Financial sub-scores
Computed from 5 filingsProvides digital marketing and media services including paid media management, search engine optimisation, local search and listings management, creative production, web development, analytics, and…
Serves marketing teams at enterprise and multi-location brands, especially organisations that manage customer engagement across many sites and need coordinated national-to-local campaigns.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides public relations and communications services for businesses and organisations, including brand and reputation management, media relations, strategic communications, research and insights…
Serves large businesses, corporate brands and organisations across sectors, including leadership, communications and reputation teams with global or regional stakeholder needs.
Financial Health
DistressedDistressed · -90% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides public relations and integrated communications services, including brand and corporate reputation management, media relations, digital and social campaigns, and strategic communications for…
Serves global B2B clients, particularly large companies and brands in consumer, healthcare, technology and corporate sectors, including communications, brand and reputation teams.
Financial Health
DistressedDistressed · -90% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 32% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides public relations and communications services including strategy development, media relations, social and digital campaigns, brand experiences, influencer engagement, and ESG communications…
Serves global businesses and scale-up brands, mainly consumer-facing organisations in food, drink, travel, leisure and lifestyle, working with marketing, sales and communications leaders.
Financial Health
WeakWeak · Hiring · 5% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -67% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -67% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides marketing and branding agency services including brand strategy, communications, creative production, and event and experiential marketing. Works with sports, lifestyle and imaging brands to…
Serves global and international brands in sports, lifestyle, photography/imaging and related consumer products, working with marketing and brand teams seeking long-term agency support.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
DistressedDistressed · -35% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -70% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides brand strategy, creative direction, and advertising campaign development for businesses. Works with clients to create brand identities, marketing concepts, and communications designed to…
Serves B2B brand and marketing teams at organisations seeking independent creative agency support for customer-facing brand activity and campaigns.
Financial Health
HealthyHealthy · -69% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -8% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 9% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 4% CAGR over 4y
Location
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Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsProvides sports marketing services including media rights distribution, brand partnerships, event management, content production, digital and data services, and consulting for sports leagues, events,…
Serves B2B customers in sport and culture, including rights holders, leagues, federations, broadcasters, brands, sponsors and event owners globally.
Financial Health
WeakWeak · -29% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -62% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -53% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -69% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 38% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides recruitment advertising services, helping employers plan and manage job advertising campaigns. Offers media planning, campaign management, social media recruitment marketing, and design…
Serves UK employers recruiting staff, including education providers, charities and businesses across industries, targeting hiring managers and HR teams.
Financial Health
WeakWeak · 2% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
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How Workday usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. marketing agency companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of marketing agency companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Workday is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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