Marketing Agency Companies Using WP-Optimize in the UK: 70 Active Firms (2026)
Marketing agencies running site optimisation technology improve website speed, database hygiene and search experience for UK client acquisition.
For marketing agencies, this site optimisation stack sits between web delivery, search operations and client reporting rather than as a standalone software budget. It tends to appear where an agency keeps control over hosting, content changes and conversion measurement, so adoption points to an owned-site acquisition model rather than a purely referral-led practice. The buying centre is usually a founder, head of digital or delivery lead, not a formal procurement team. Engagements are likely to be retainer-led, with smaller technical teams handling website maintenance alongside search, content and performance-media work for business clients.
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Across the UK, 70 trading marketing agencies are currently identifiable as users of this site optimisation system. Reported headcount across the cohort is 671, which points to a mainly small-agency adoption base rather than a market dominated by enterprise networks. Within the sector's performance-tool comparison, the system on this page sits first, with 31.1% of a 225-agency denominator. Registered-office distribution is weighted towards London at 32.9% and the South East at 20.0%, followed by the West Midlands at 11.4%, the South West at 8.6%, and Yorkshire and The Humber at 7.1%.
Campaign work around optimised agency sites sits inside several UK regimes even though marketing agencies do not need a sector licence. The ICO regulates data protection and PECR duties for email, text and cookie-related marketing, while the ASA applies the CAP Code to advertisers, agencies and media. The CMA and trading standards can intervene where claims or customer journeys raise unfair-trading issues, and Ofcom has a role where public electronic communications networks are misused. The DMA code adds a trade-body layer for direct-marketing firms that choose, or are required by membership, to follow it.
Adoption appears likely to remain tied to practical operating pressure: agencies need fast owned sites, cleaner consent flows and visible search performance before asking clients to buy similar work. Smaller agencies tend to keep these tools because they reduce dependence on external developers, while mid-market agencies may fold optimisation into wider hosting, analytics and conversion services. Vendor bundling could make standalone performance plugins less distinct over time. The cohort therefore looks more like a steady agency-operations segment than a speculative software-adoption wave.
Adoption by company size
Adoption of WP-Optimize rises with company size across the trading UK marketing agency companies in this cohort. 0.1% of the 54,246 companies with under 10 employees run WP-Optimize (37 detected). 1.6% of the 1,903 companies with 10–50 employees run WP-Optimize (30 detected). 1.4% of the 146 companies with over 50 employees run WP-Optimize (2 detected). That is a 1.3% gap between the over 50 employees and under 10 employees bands.
70
Active firms
2026
31.1%
Of detected Performance share
UK marketing agency
8
Median headcount
Filed accounts
137
Verified contacts
Across this cohort
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Key facts
About 2% of the trading cohort reports turnover above £5M (2 of 70 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
Among 225 marketing agencies with a detectable performance system, this site-optimisation tool has the largest detected share at 31.1% (70), ahead of systems at 19.1% (43) and 16.4% (37).
Every firm in the cohort also has the same content-management platform detected, while 77.1% (54) run search-optimisation tooling and 61.4% (43) use analytics tooling.
Registered-address concentration is highest in London at 32.9% (23), followed by the South East at 20.0% (14) and the West Midlands at 11.4% (8).
Campaign work is not subject to a single sector licence, but agencies still sit across ICO data-protection and PECR rules, ASA enforcement of the CAP Code, and CMA or trading-standards oversight of unfair-trading rules.
UK ad spend rose by 10.4% in 2024 to £42.6 billion, with online formats growing 13.2% and £4 in every £5 of budgets spent online.
Caching market share among UK Marketing Agency
Share of the 225 UK Marketing Agency with a detectable system. As of June 2026.
What else do WP-Optimize-running Marketing Agency run?
Share of the 70 WP-Optimize-running UK companies where each technology was also detected. As of June 2026.
Where WP-Optimize Marketing Agency are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£514.4K
Median UK turnover
2.9%
Above £5M turnover
3
Incorporated since 2022
137 verified decision-maker contacts
across these 70 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Marketing Agency using WP-Optimize
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsProvides digital marketing services for tour operators and travel brands, including SEO, AI‑driven search optimisation, paid advertising management, social media marketing, website development,…
Serves B2B tourism and travel businesses worldwide, including tour operators, experience providers, attractions and travel brands seeking digital marketing support to grow direct bookings.
Financial Health
StableStable · Hiring · 49% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides search engine optimisation, search marketing and data analytics services. Offers technical SEO audits, content and digital PR support, AI search strategy, analytics reporting, and training…
Sells to businesses, particularly ambitious ecommerce brands, growing SMEs, and larger organisations in publishing, healthcare and pharmaceuticals seeking specialist SEO, search marketing and data…
Financial Health
StableStable · Hiring · 33% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides digital marketing services for tourism and travel businesses, including SEO, AI‑assisted content, paid advertising management, social media marketing, marketing automation, and website…
Serves B2B tourism and travel companies worldwide, including tour operators, attractions, experience providers and travel brands seeking direct bookings and marketing growth.
Financial Health
HealthyHealthy
Location
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Computed from 4 filingsProvides marketing services including media planning and buying across print, online, radio and out‑of‑home channels, sourcing GDPR‑compliant consumer data, and arranging affinity and brand…
Serves B2B marketing teams and commercial leaders across sectors such as retail, travel and consumer services, including brands seeking affinity partners, media campaigns or compliant customer data.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital marketing and web development services for businesses, including search engine optimisation, pay‑per‑click advertising management, social media management, email marketing,…
Sells to small and medium-sized businesses and growth companies, typically business owners or marketing teams seeking outsourced digital marketing, web development and analytics support.
Financial Health
WeakWeak · Hiring · 20% CAGR over 4y
Location
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Computed from 5 filingsProvides marketing services including digital marketing, SEO, PPC advertising, web design and development, branding, content and email marketing, social media management, media planning, and…
Serves businesses, charities and other organisations, including retail, consumer-facing and B2B companies across a broad range of industries.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing and performance marketing services, including pay‑per‑click advertising, paid social campaigns, search engine optimisation, display and video advertising, e‑commerce…
Serves businesses and brands seeking growth through digital channels, with clients across e-commerce, healthcare, finance, aesthetics and other sectors in the UK and internationally.
Financial Health
DistressedDistressed · -7% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing services including SEO, pay‑per‑click advertising, social media, content and email marketing. Also offers web development, UX/UI design, conversion rate optimisation, web…
Serves B2B and B2C organisations seeking external digital support, including large brands and institutions in sectors such as arts and culture, professional services, higher education, healthcare and…
Financial Health
DistressedDistressed
Location
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Computed from 3 filingsProvides digital marketing services including website design and development, search engine optimisation (SEO), pay‑per‑click advertising, branding, email marketing and marketing strategy to help…
Serves B2B companies seeking growth, particularly manufacturers, business services firms, recruitment agencies, and commercial cooling/heating businesses.
Financial Health
DistressedDistressed · -9% CAGR over 2y
Location
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Computed from 5 filingsProvides digital marketing services including search engine optimisation, pay‑per‑click advertising, social media marketing, eCommerce marketing, website design and development, and creative content…
Serves B2B and B2C organisations seeking digital marketing support, including ecommerce retailers, venues, professional services firms, commercial property businesses and larger corporate brands.
Financial Health
StrongStrong · Hiring · 27% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing and media services including marketing automation, PPC management, search engine optimisation, lead generation and data mining, programmatic advertising, social media…
Serves businesses and brands needing external marketing support, including organisations running online campaigns, digital advertising, lead generation or location-based customer engagement.
Financial Health
HealthyHealthy · -8% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing and communications services including SEO, Google Ads management, social media management, website design and development, PR support, and marketing strategy. Also offers…
Targets B2B clients across Scotland, the UK and Europe, especially Scottish SMEs and owner-managed businesses with decision-makers responsible for marketing and online presence.
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing services for small businesses, including website design and development, search engine optimisation, link building, local and technical SEO, and management of paid…
Serves small businesses and other companies across multiple industries, targeting owners or marketing decision-makers seeking affordable support to grow online leads and sales.
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
Location
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Computed from 3 filingsProvides digital marketing and web services including website design and development, SEO, pay‑per‑click advertising, social media management, and email marketing. Also develops business software and…
Sells to businesses seeking marketing, web, software and media support, especially in e-commerce, trades, property, holiday parks, hospitality and professional services. Targets organisations wanting…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides web design and development, UX/UI and information architecture, branding and logo design, and digital marketing services. Also offers PPC and SEO campaigns, website hosting and maintenance,…
Serves B2B clients including large global organisations, SMEs and ambitious start-ups across varied industries, targeting business owners and marketing teams with brand, website and marketing needs.
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsProvides branding, graphic design and digital marketing services, including logo and brand identity design, marketing strategy, web design and development, social media content, SEO, digital…
Serves businesses, from startups to established companies, needing branding and digital marketing support. Targets marketing leaders and commercial teams, with evidence of work for professional…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides creative advertising and media agency services, including brand and communications strategy, campaign ideation and production, media planning and buying, SEO and performance marketing, and…
Serves sustainability-led brands, charities and public-sector organisations, including customers in health, food and drink, climate and environmental sectors.
Financial Health
WeakWeak · -6% CAGR over 4y
Location
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Computed from 5 filingsProvides public relations, communications and digital marketing services for brands, particularly in travel, hospitality, property and food and drink. Services include media relations, influencer and…
Serves B2B brand owners and marketing teams at luxury travel, hospitality, property, food and drink businesses, including hotels, restaurants, venues and lifestyle brands.
Financial Health
WeakWeak · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsProvides digital platforms and marketing services for travel brands focused on travel agent engagement. Develops and manages trade hubs, integrates HubSpot and CRM systems, runs email campaigns,…
Serves B2B travel brands and travel companies, particularly trade marketing, CRM and sales teams responsible for engaging travel agents and managing agent relationships.
Financial Health
StableStable
Location
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Computed from 4 filingsProvides marketing and communications services for financial and professional services firms, including brand strategy, content creation, website design, digital campaigns, events, and fractional CMO…
Serves B2B organisations in financial and professional services, especially regulated industries, from global funds to specialist providers.
Financial Health
StrongStrong · Growing, Hiring · 44% CAGR over 3y
Location
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Computed from 5 filingsProvides branding, creative and digital agency services including brand strategy and identity, marketing campaigns, video and animation production, content creation, and design and development of…
Serves B2B marketing, product, digital transformation and retail teams, with particular focus on automotive and travel brands, including companies managing dealer, customer or employee engagement.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsProvides eCommerce website development and support, specialising in Shopify Plus, Adobe Commerce and other commerce platforms. Also delivers digital marketing, advertising, content production, social…
Serves ecommerce businesses, from global retailers and established brands to fast-scaling innovators using platforms such as Shopify Plus, Adobe Commerce, Salesforce Commerce Cloud, BigCommerce and…
Financial Health
HealthyHealthy · Hiring · 68% CAGR over 4y
Location
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Computed from 3 filingsProvides marketing services for financial services and fintech companies, including demand generation campaigns, strategic marketing consultancy, content production, and organisation of B2B industry…
Serves B2B financial services and fintech brands, including financial institutions, lenders, payments firms, insurers, retailers and technology innovators seeking industry audiences across Europe and…
Financial Health
WeakWeak · -6% CAGR over 2y
Location
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Computed from 3 filingsProvides marketing and customer experience management services, including experience design, brand experience development, marketing enablement solutions, data management, and insights and analytics…
Serves businesses seeking customer experience and marketing support, particularly marketing and sales teams with complex, scalable customer engagement needs. Targets organisations that need unified,…
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Computed from 2 filingsProvides direct mail marketing services including campaign planning, print and mailing, customer acquisition and retention communications, billing and statements, and personalised mail packs. Also…
Serves B2B organisations and charities across sectors, including retail, automotive, housing, betting, ecommerce and fundraising teams seeking customer acquisition, retention, supporter…
Financial Health
StrongStrong · -9% CAGR over 2y
Location
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Computed from 5 filingsProvides marketing, advertising and branding services for theatre productions and live entertainment. Plans and delivers promotional campaigns for stage shows, including media advertising, digital…
Serves B2B clients in live entertainment, including theatre producers, production companies and West End stage shows across musicals, plays and dance productions.
Financial Health
StrongStrong · Hiring · 21% CAGR over 4y
Location
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Computed from 5 filingsProvides marketing services for financial services firms, including marketing strategy, brand development, website design and build, digital marketing, and content production. Works with financial…
Serves B2B financial services firms, including financial advisers, wealth managers, asset managers, investment funds, fintech companies, mortgage intermediaries and related professional services…
Financial Health
StableStable · -3% CAGR over 4y
Location
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Computed from 5 filingsProvides B2B lead generation and business development services, including prospect research, telemarketing, email outreach and appointment setting. Builds targeted prospect lists and runs outbound…
Serves B2B organisations in healthcare and life sciences, marketing services and technology, including pharmaceutical, biotech, healthtech, diagnostics, CRO/CDMO firms, agencies, startups and…
Financial Health
WeakWeak · Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsProvides B2B public relations and marketing communications services including media relations, content creation, social media management, communications strategy, advertising support, event…
Serves B2B technology brands, service businesses, event organisers and trade associations, with emphasis on print, signage, packaging, industrial, manufacturing and visual communications markets.
Financial Health
WeakWeak · Hiring · 11% CAGR over 2y
Location
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Computed from 5 filingsProvides outsourced B2B sales and marketing services including telemarketing, lead generation, appointment setting, sales pipeline development, field sales support, and exhibition support to help…
Serves B2B organisations seeking to grow sales pipelines, including companies needing outsourced sales, marketing, appointment-setting, telemarketing, field sales or exhibition support aimed at…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 4 filingsProvides brand engagement and field marketing services for consumer brands and retailers, including in‑store promotion, brand ambassadors, product training, experiential events, retail analytics, and…
Sells B2B to large consumer brands and retailers, especially technology, telecoms, electricals, home improvement and lifestyle companies, with buyers in marketing, retail, sales and customer…
Financial Health
StableStable · Hiring · 10% CAGR over 3y
Location
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Computed from 5 filingsProvides subscription marketing, management and fulfilment services for newspaper and magazine publishers. Develops customer-facing subscription websites, payment systems and multi‑channel platforms,…
Serves B2B newspaper and magazine publishers, including circulation, subscription and content sales teams managing print and digital subscriber bases.
Financial Health
DistressedDistressed · -16% CAGR over 4y
Location
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Computed from 5 filingsProvides brand consulting and marketing services, including brand strategy development, brand experience design, customer and employee experience programmes, campaign planning, media activation, and…
Targets CMOs and senior brand, marketing and customer experience teams at growth-oriented businesses, including technology, consumer and retail brands, with sizeable project or annual agency budgets.
Financial Health
DistressedDistressed · -16% CAGR over 4y
Location
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Computed from 5 filingsProvides graphic design and branding services including brand identity development, website design and digital development, marketing campaign design, advertising, packaging, print collateral, and…
Serves B2B organisations and PR/marketing agencies, including healthcare, insurance, foster care, construction merchant groups, safety product manufacturers and professional services clients.
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 4y
Location
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Computed from 4 filingsProvides public relations, analyst relations and marketing services for B2B technology companies, including brand positioning, communications strategy, media relations, content creation, social media…
Serves B2B technology companies, from startups to established enterprise software, SaaS, AI and emerging tech vendors, targeting marketing and communications leaders.
Financial Health
WeakWeak
Location
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Computed from 5 filingsProvides public relations and communications services for automotive sector brands, including strategic communications consultancy, media relations, stakeholder engagement, social media and digital…
Serves B2B automotive organisations, including brands and businesses in classic cars, commercial vehicles and motorsport, seeking PR and communications support.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsProvides creative and communications services including graphic design, illustration, animation, film production and editing, marketing strategy, web design, spatial design and digital content for…
Serves B2B and non-profit/public-interest organisations, including consumer brands, property businesses, charities, cultural organisations and teams running public-facing campaigns, mainly in…
Financial Health
WeakWeak · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides brand strategy, brand identity design, and creative campaign development. Offers digital experiences, event branding, and film and animation production to support brand communications and…
Serves B2B and public-sector clients needing brand and communications support, including transport bodies, biotech firms, airports/energy organisations, community sport initiatives and global…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides public relations and communications services, including brand strategy, media relations, public affairs, digital and experiential marketing, and consumer insights. Develops campaigns and…
Serves B2B clients, mainly ambitious consumer brands and corporate marketing or communications teams, including food, beverage, CPG and battery brands.
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides social media content creation and management services for mortgage brokers, including topic planning, branded post design, and scheduling of posts across social media platforms. Also assists…
Serves B2B mortgage brokers, mortgage advice firms and financial services directors seeking outsourced support for their brokerage’s social media presence.
Financial Health
HealthyHealthy · -71% CAGR over 4y
Location
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Computed from 5 filingsProvides brand communications and creative services, including design, content development, and multichannel campaign materials. Conducts communications audits and manages projects from concept to…
Serves businesses and organisations, particularly marketing and communications teams, seeking external creative agency support for individual projects, suites of materials or multichannel campaigns.
Financial Health
StableStable · -6% CAGR over 5y
Location
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Computed from 4 filingsOperates a group of public relations and communications agencies providing PR strategy, media relations and campaign management. Serves sectors including automotive, packaging, manufacturing, life…
Serves B2B and B2C organisations globally, particularly in automotive, packaging, manufacturing and construction, healthcare, life sciences, innovative materials and technologies, education and…
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 3y
Location
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Computed from 5 filingsProvides public relations and communications services for technology companies, including PR strategy, media relations, creative campaigns, brand messaging, events, and market entry communications…
Sells to B2B technology companies at various growth stages, especially CMOs and marketing teams seeking PR, communications and market-entry support across international markets including the UK, US…
Financial Health
StrongStrong · Growing, Hiring · 38% CAGR over 4y
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Computed from 5 filingsProvides branding and creative design services including brand strategy, visual identity, storytelling and marketing materials, with a focus on branding and promotional campaigns for luxury real…
Serves B2B clients, especially luxury real estate developers, property brands and project teams with high-end developments, aiming to engage affluent or discerning audiences.
Financial Health
WeakWeak · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProduces film, video, audio and digital content for brands and organisations, including TV and cinema commercials, corporate communications, podcasts, social media content, live event streaming, and…
Serves large brands and established organisations, targeting marketing, communications, PR and leadership teams across corporate, consumer and media sectors.
Financial Health
StableStable · -3% CAGR over 4y
Location
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Computed from 3 filingsProduces film, animation and video content for brands, including adverts, explainer animations, music videos and corporate films. Also provides branding, design, brand photography and creative…
Serves marketing and brand teams at B2B and consumer brands, including enterprise technology firms, telecoms providers, finance platforms, retailers, food brands, arts organisations and healthcare…
Financial Health
WeakWeak · 4% CAGR over 2y
Location
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Computed from 5 filingsProvides public relations and communications services for brands in hospitality, entertainment and cultural sectors, developing PR campaigns, media relations and launch events to secure media…
Serves B2B brands in hospitality, entertainment and culture, including hotels, restaurants, venues, festivals and event launches seeking PR and communications support for media and audience…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides outsourced B2B sales development services for technology and SaaS companies, including lead generation, appointment setting, account‑based marketing support, pipeline nurturing, multilingual…
Serves B2B tech, SaaS and software companies, particularly sales and marketing leaders needing outsourced SDR capacity, lead generation, appointment setting, ABM support and new-market expansion…
Financial Health
StableStable · -72% CAGR over 4y
Location
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Computed from 3 filingsProvides corporate and public sector video production services, including concept development, filming and editing for branding, campaign, event and social media content. Also delivers media…
Serves corporate, charity and public sector organisations across the UK, especially marketing, employer brand, ESG/diversity and communications teams in sectors such as construction, education, legal…
Financial Health
StableStable · -8% CAGR over 2y
Location
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Computed from 4 filingsProvides brand strategy, brand identity design, and brand activation services for early-stage businesses and entrepreneurs. Works with emerging consumer brands to develop positioning, visual…
Targets founders and leadership teams at early-stage challenger businesses, especially consumer-facing brands in food, drink, wellness, gifts and related sectors preparing for growth.
Financial Health
StableStable · 0% CAGR over 3y
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How WP-Optimize usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. marketing agency companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of marketing agency companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
WP-Optimize is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK marketing agency companies use WP-Optimize?
What share of UK marketing agency companies run WP-Optimize?
How is WP-Optimize usage detected?
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