Online ordering Used by UK Travel Sector Companies: Market Share (2026)
Detected online ordering usage across 179 UK travel sector companies, with FoodBooking and GloriaFood joint leaders at 44.7% each.
Among 128,631 trading UK travel sector companies, 179 have a detectable Online ordering system. Six systems are detected: FoodBooking and GloriaFood each account for 44.7% (80), followed by TouchTakeaway at 35.2% (63).
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FoodBooking has the largest share in every employee band: 52.6% of 76 companies in Under 10 employees, 40.2% of 97 in 10–50 employees, and 16.7% of 6 in Over 50 employees. The Over 50 employees band is small, so its share is more sensitive to a few deployments.
The long tail is short but visible. NFCube accounts for 15.1% (27), My Mobile App for 4.5% (8), and Samita for 0.6% (1), while the three largest systems carry most of the observed usage.
179
travel sector with detected Online ordering
Of 128,631 UK travel sector
0.1%
Detection rate
2026
6
Systems detected
In this category
44.7%
Leader share
FoodBooking
UK Travel Sector Online ordering market share
Share of the 179 UK Travel Sector with a detectable system. As of June 2026.
Online ordering compared
| System | UK Travel Sector | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| FoodBooking | 80 | 44.7% | 9 | 26.3% | 9-employee median, 44.7% share |
| GloriaFood | 80 | 44.7% | 9 | 26.3% | 9-employee median, 44.7% share |
| TouchTakeaway | 63 | 35.2% | 12 | 12.7% | 12-employee median, 35.2% share |
| NFCube | 27 | 15.1% | — | — | View these companies in Firmbase → |
| My Mobile App | 8 | 4.5% | — | — | View these companies in Firmbase → |
| Samita | 1 | 0.6% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Online ordering system shifts with company size: among UK Travel Sector with under 10 employees, FoodBooking leads at 52.6% of the 76 with a detectable system; among UK Travel Sector with 10–50 employees, FoodBooking leads at 40.2% of the 97 with a detectable system; and among UK Travel Sector with over 50 employees, FoodBooking leads at 16.7% of the 6 with a detectable system.
Under 10 employees
52.6% of band
Micro-employers make up 76 companies in this view. FoodBooking has the largest share at 52.6%, with GloriaFood and TouchTakeaway competing for much of the remaining visible usage.
10–50 employees
40.2% of band
Small and mid-sized employers form the largest band, with 97 companies. FoodBooking is ahead at 40.2%, while the wider field still includes GloriaFood, TouchTakeaway and the smaller systems.
Over 50 employees
16.7% of band
Larger employers account for only 6 companies here. FoodBooking has the largest share at 16.7%, but the band is too small for fine ranking beyond that.
How Online ordering usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK Travel Sector by Online ordering
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Frequently asked questions
What is the most-used Online ordering among UK travel sector companies?
How many UK travel sector companies have a detectable Online ordering?
What is a Online ordering?
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Which has more UK travel sector companies, FoodBooking or GloriaFood?
What is the best Online ordering for UK travel sector companies?
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