Hosting & PaaS Used by UK Travel Sector Companies: Market Share (2026)
Detected Hosting & PaaS usage across 4,335 UK travel sector companies, with Amazon Web Services holding the largest share at 44.4%.
Among 128,631 trading UK travel sector companies, 4,335 have a detected Hosting & PaaS system. Amazon Web Services accounts for 44.4% (1,925), ahead of SiteGround at 12.7% (552) and Amazon S3 at 10.4% (449).
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Hostinger at 7.0% (302), WP Engine at 6.8% (294), Plesk at 5.7% (245), GoDaddy at 4.0% (172) and Cloudways at 3.6% (157) sit behind the three largest systems. Another 28 systems cover 769 companies, so the long tail remains sizeable despite one system having the largest single share.
Amazon Web Services has the highest share in every employee band: 45.0% among 2,197 companies under 10 employees, 44.4% among 1,917 companies with 10–50 employees, and 38.0% among 221 companies over 50 employees. The lower share in the over-50 band suggests larger travel firms use a more mixed hosting stack.
4,335
travel sector with detected Hosting & PaaS
Of 128,631 UK travel sector
3.4%
Detection rate
2026
36
Systems detected
In this category
44.4%
Leader share
Amazon Web Services
UK Travel Sector Hosting & PaaS market share
Share of the 4,335 UK Travel Sector with a detectable system. As of June 2026.
Hosting & PaaS compared
| System | UK Travel Sector | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Amazon Web Services | 1,925 | 44.4% | 9 | 20.9% | 44.4% share, 9-employee median |
| SiteGround | 552 | 12.7% | 11 | 17.4% | 12.7% share, 11-employee median |
| Amazon S3 | 449 | 10.4% | 9 | 22.7% | 10.4% share, 9-employee median |
| Hostinger | 302 | 7% | 9 | 28.8% | 7.0% share, 9-employee median |
| WP Engine | 294 | 6.8% | 10 | 27.9% | 6.8% share, 10-employee median |
| Plesk | 245 | 5.7% | 8 | 21.6% | 5.7% share, 8-employee median |
| GoDaddy | 172 | 4% | 10 | 20.9% | 4.0% share, 10-employee median |
| Cloudways | 157 | 3.6% | 8 | 14% | 3.6% share, 8-employee median |
| Vercel | 151 | 3.5% | 7 | 30.5% | 3.5% share, 7-employee median |
| Microsoft Azure | 141 | 3.3% | 8 | 24.1% | 3.3% share, 8-employee median |
| Kinsta | 104 | 2.4% | 7 | 21.2% | 2.4% share, 7-employee median |
| Netlify | 76 | 1.8% | 10 | 25% | 1.8% share, 10-employee median |
| 20i StackCP | 72 | 1.7% | 11 | 8.3% | 1.7% share, 11-employee median |
| Bluehost | 59 | 1.4% | 9 | 37.3% | 1.4% share, 9-employee median |
| cPanel | 50 | 1.2% | 8 | 16% | 1.2% share, 8-employee median |
| Firebase | 40 | 0.9% | — | — | View these companies in Firmbase → |
| Flywheel | 39 | 0.9% | — | — | View these companies in Firmbase → |
| IONOS | 23 | 0.5% | — | — | View these companies in Firmbase → |
| One.com | 22 | 0.5% | — | — | View these companies in Firmbase → |
| WordPress VIP | 19 | 0.4% | — | — | View these companies in Firmbase → |
| wp.cloud | 14 | 0.3% | — | — | View these companies in Firmbase → |
| Pantheon | 14 | 0.3% | — | — | View these companies in Firmbase → |
| 34SP.com | 12 | 0.3% | — | — | View these companies in Firmbase → |
| Acquia Cloud Platform | 11 | 0.3% | — | — | View these companies in Firmbase → |
| GitHub Pages | 10 | 0.2% | — | — | View these companies in Firmbase → |
| Platform.sh | 9 | 0.2% | — | — | View these companies in Firmbase → |
| Nimbus Hosting | 8 | 0.2% | — | — | View these companies in Firmbase → |
| tsoHost | 7 | 0.2% | — | — | View these companies in Firmbase → |
| Prositehosting | 6 | 0.1% | — | — | View these companies in Firmbase → |
| Google Cloud Storage | 5 | 0.1% | — | — | View these companies in Firmbase → |
| Hetzner | 5 | 0.1% | — | — | View these companies in Firmbase → |
| Fasthosts | 5 | 0.1% | — | — | View these companies in Firmbase → |
| Oracle Cloud | 4 | 0.1% | — | — | View these companies in Firmbase → |
| Render | 3 | 0.1% | — | — | View these companies in Firmbase → |
| DigitalOcean | 2 | 0% | — | — | View these companies in Firmbase → |
| F5 Distributed Cloud Services | 1 | 0% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Hosting & PaaS system shifts with company size: among UK Travel Sector with under 10 employees, Amazon Web Services leads at 45% of the 2,197 with a detectable system; among UK Travel Sector with 10–50 employees, Amazon Web Services leads at 44.4% of the 1,917 with a detectable system; and among UK Travel Sector with over 50 employees, Amazon Web Services leads at 38% of the 221 with a detectable system.
Under 10 employees
45% of band
Small travel sector companies make up 2,197 detected Hosting & PaaS users in this band, with Amazon Web Services at 45.0%. SiteGround, Amazon S3, Hostinger and WP Engine are the visible alternatives overall, so sub-10 employee usage is not a single-system market.
10–50 employees
44.4% of band
Mid-sized travel sector companies account for 1,917 detected users, and Amazon Web Services has 44.4%. SiteGround and Amazon S3 are the main named alternatives overall, with managed hosting systems adding another layer of competition.
Over 50 employees
38% of band
Larger travel sector companies are a much smaller detected cohort at 221, and Amazon Web Services has 38.0%. The lower leader share than in the two smaller bands leaves more room for cloud storage, managed hosting and control-panel systems.
How Hosting & PaaS usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK Travel Sector by Hosting & PaaS
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Frequently asked questions
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