Hosting & PaaS Used by UK B2C Companies: Market Share (2026)
Detected Hosting & PaaS usage across 20,014 of 84,728 trading UK B2C companies, with Amazon Web Services ahead on 22.8% share.
Across 84,728 trading UK B2C companies, 20,014 have a detectable Hosting & PaaS system, with 36 systems appearing in total. Amazon Web Services has the largest detected share at 22.8% (4,571), while SiteGround follows at 18.9% (3,783).
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A mid-tier group sits below those two: Amazon S3 at 10.2% (2,041), Hostinger at 9.3% (1,859), WP Engine at 8.8% (1,768), Plesk at 7.2% (1,445), GoDaddy at 6.0% (1,209) and Microsoft Azure at 5.7% (1,139). The tail is fragmented, with 28 further systems covering 4,912 companies.
Amazon Web Services has the largest detected share in each headcount band: 21.5% of 12,192 under 10 employee companies, 25.4% of 6,969 companies with 10–50 employees, and 21.5% of 853 companies with over 50 employees. The pattern suggests a broad default choice rather than a system confined to larger operators.
20,014
B2C with detected Hosting & PaaS
Of 84,728 UK B2C
23.6%
Detection rate
2026
36
Systems detected
In this category
22.8%
Leader share
Amazon Web Services
UK B2C Hosting & PaaS market share
Share of the 20,014 UK B2C with a detectable system. As of June 2026.
Hosting & PaaS compared
| System | UK B2C | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Amazon Web Services | 4,571 | 22.8% | 8 | 19.9% | Median 8 staff, 22.8% share |
| SiteGround | 3,783 | 18.9% | 8 | 16.2% | Median 8 staff, 18.9% share |
| Amazon S3 | 2,041 | 10.2% | 8 | 18.6% | Median 8 staff, 10.2% share |
| Hostinger | 1,859 | 9.3% | 7 | 26.9% | Median 7 staff, 9.3% share |
| WP Engine | 1,768 | 8.8% | 6 | 20.8% | Median 6 staff, 8.8% share |
| Plesk | 1,445 | 7.2% | 7 | 14.9% | Median 7 staff, 7.2% share |
| GoDaddy | 1,209 | 6% | 7 | 19.1% | Median 7 staff, 6.0% share |
| Microsoft Azure | 1,139 | 5.7% | 9 | 13.6% | Median 9 staff, 5.7% share |
| Cloudways | 822 | 4.1% | 7 | 17.3% | Median 7 staff, 4.1% share |
| Vercel | 724 | 3.6% | 7 | 32.3% | Median 7 staff, 3.6% share |
| Kinsta | 639 | 3.2% | 6 | 21.1% | Median 6 staff, 3.2% share |
| 20i StackCP | 631 | 3.2% | 8 | 11.4% | Median 8 staff, 3.2% share |
| Netlify | 434 | 2.2% | 7 | 25.1% | Median 7 staff, 2.2% share |
| Flywheel | 332 | 1.7% | 7 | 18.1% | Median 7 staff, 1.7% share |
| Bluehost | 324 | 1.6% | 6 | 25.9% | Median 6 staff, 1.6% share |
| IONOS | 251 | 1.3% | 8 | 13.5% | Median 8 staff, 1.3% share |
| cPanel | 233 | 1.2% | 7 | 14.6% | Median 7 staff, 1.2% share |
| One.com | 206 | 1% | 9 | 26.7% | Median 9 staff, 1.0% share |
| Firebase | 181 | 0.9% | 8 | 26.5% | Median 8 staff, 0.9% share |
| wp.cloud | 91 | 0.5% | 8 | 17.6% | Median 8 staff, 0.5% share |
| Prositehosting | 75 | 0.4% | 7 | 12% | Median 7 staff, 0.4% share |
| Pantheon | 67 | 0.3% | 8 | 37.3% | Median 8 staff, 0.3% share |
| Fasthosts | 57 | 0.3% | 8 | 17.5% | Median 8 staff, 0.3% share |
| 34SP.com | 56 | 0.3% | 6 | 7.1% | Median 6 staff, 0.3% share |
| GitHub Pages | 52 | 0.3% | 9 | 23.1% | Median 9 staff, 0.3% share |
| Google Cloud Storage | 50 | 0.2% | 6 | 16% | Median 6 staff, 0.2% share |
| WordPress VIP | 48 | 0.2% | — | — | View these companies in Firmbase → |
| Platform.sh | 46 | 0.2% | — | — | View these companies in Firmbase → |
| Hetzner | 40 | 0.2% | — | — | View these companies in Firmbase → |
| Acquia Cloud Platform | 35 | 0.2% | — | — | View these companies in Firmbase → |
| tsoHost | 35 | 0.2% | — | — | View these companies in Firmbase → |
| Nimbus Hosting | 35 | 0.2% | — | — | View these companies in Firmbase → |
| Oracle Cloud | 21 | 0.1% | — | — | View these companies in Firmbase → |
| F5 Distributed Cloud Services | 19 | 0.1% | — | — | View these companies in Firmbase → |
| DigitalOcean | 12 | 0.1% | — | — | View these companies in Firmbase → |
| Render | 10 | 0% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Hosting & PaaS system shifts with company size: among UK B2C with under 10 employees, Amazon Web Services leads at 21.5% of the 12,192 with a detectable system; among UK B2C with 10–50 employees, Amazon Web Services leads at 25.4% of the 6,969 with a detectable system; and among UK B2C with over 50 employees, Amazon Web Services leads at 21.5% of the 853 with a detectable system.
Under 10 employees
21.5% of band
Smaller firms make up the largest band, with 12,192 companies in Under 10 employees. Amazon Web Services has the largest detected share at 21.5%, leaving a broad remainder split across other Hosting & PaaS systems.
10–50 employees
25.4% of band
The 10–50 employees band contains 6,969 companies. Amazon Web Services has its highest band share here at 25.4%, with the rest spread across a multi-system market.
Over 50 employees
21.5% of band
Over 50 employees is much smaller at 853 companies. Amazon Web Services remains the largest detected system at 21.5%, so usage among larger B2C operators remains dispersed.
How Hosting & PaaS usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK B2C by Hosting & PaaS
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Frequently asked questions
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