B2C Companies Using WP Engine in the UK: 1,767 Active Firms (2026)
UK B2C organisations using managed web hosting sell consumer-facing goods or services through public websites supported by managed infrastructure.
Managed hosting for content-heavy consumer sites takes care of server management, caching, updates, backups and operational support around a widely used content-management stack. In this sector, it usually sits close to marketing, ecommerce and customer service teams, rather than being a pure IT purchase. Adoption points to a business with recurring website traffic, paid acquisition or search dependency, and enough budget to prefer managed performance and support over unmanaged commodity hosting. The buyer is often a lean commercial team, an agency-managed marketing function, or a larger employer with online booking, enquiry, catalogue or service workflows.
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The UK adoption cohort contains 1,767 actively trading B2C organisations running this managed hosting platform. Reported employment totals 5,411 people, making the footprint larger than a collection of owner-managed websites but still weighted towards small operating teams. Within the relevant hosting category, this managed hosting platform ranks third at 15.7% of an 11,233-site sector benchmark. Registered addresses skew towards London at 20.8%, followed by the South East at 15.4%, the North West at 11.9%, the East of England at 10.1% and the South West at 9.6%, which fits a consumer-services mix with both city and regional demand.
Public-facing consumer sites place managed hosting procurement between marketing, ecommerce, operations and IT rather than in a separate infrastructure silo. Buyers tend to want uptime assurances, content-management support, caching, security monitoring and a route for agencies to work without owning the core stack. Where forms, analytics, booking engines or payment journeys sit on the site, GDPR and ICO expectations around consent, cookies, processor due diligence and breach handling become part of vendor selection. The hosting provider usually forms part of a broader website stack, so contract boundaries matter: who patches the application layer, who controls backups, and who handles incident response.
Adoption appears tied less to experimental web projects than to website dependency in established consumer categories. Many firms in the cohort look like operators that need predictable publishing, lead capture and service availability but do not want to staff deep infrastructure teams. The direction of travel tends to favour bundled security, performance and workflow features, while agency relationships remain important for implementation and optimisation. Price pressure may push simpler sites towards cheaper hosts, but organisations with busier content calendars, regulated customer journeys or seasonal demand are likely to keep paying for managed support. Consolidation in hosting and marketing technology could make supplier choice more standardised, though not necessarily simpler.
Adoption by company size
Adoption of WP Engine rises with company size across the trading UK B2C companies in this cohort. 2% of the 54,825 companies with under 10 employees run WP Engine (1,106 detected). 2.1% of the 26,843 companies with 10–50 employees run WP Engine (568 detected). 3.1% of the 3,060 companies with over 50 employees run WP Engine (94 detected). That is a 1.1% gap between the over 50 employees and under 10 employees bands.
1,767
Active firms
2026
15.7%
Of detected Hosting share
UK B2C
7
Median headcount
Filed accounts
3,852
Verified contacts
Across this cohort
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Key facts
About 3% of the trading cohort reports turnover above £5M (62 of 1,767 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (117 firms), so a sizeable share is in its first few filing cycles.
Among B2C organisations with a detectable hosting system, the profiled managed-hosting system ranks third at 15.7% (1,767) of 11,233, behind two larger systems at 33.7% (3,786) and 16.6% (1,870).
Cloud-delivery tooling is also detected across 78.5% (1,387) of the cohort, while SEO tooling appears on 67.5% (1,193).
Analytics tooling is detected on 54.6% (965) of the cohort, and tag-management tooling on 50.1% (885), suggesting that acquisition measurement sits close to hosting decisions for many B2C sites.
London is the largest registered-region cluster at 20.8% (367), followed by the South East at 15.4% (272) and the North West at 11.9% (210).
The most visible sector tags are Real Estate & Property at 16.2% (287), Travel & Hospitality at 14.2% (251), and Healthcare Provider at 13.9% (246), with tags allowed to overlap.
Hosting & PaaS market share among UK B2C
Share of the 11,233 UK B2C with a detectable system. As of June 2026.
What else do WP Engine-running B2C run?
Share of the 1,767 WP Engine-running UK companies where each technology was also detected. As of June 2026.
Where WP Engine B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£528.2K
Median UK turnover
3.5%
Above £5M turnover
117
Incorporated since 2022
3,852 verified decision-maker contacts
across these 1,767 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using WP Engine
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 2 filingsOperates a chain of retail bakeries producing and selling freshly baked bread, pastries, cakes, sandwiches and savoury items. Offers takeaway food, catering platters, and online ordering with…
Serves individual consumers, families and local communities, plus groups and event organisers placing catering orders, through shops and online channels across the UK.
Financial Health
StableStable · 9% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online retail store selling home furniture and interior décor products, including sofas, chairs, tables, beds, lighting, wallcoverings and decorative accessories. Also offers interior…
Serves UK consumers furnishing or decorating homes, gift buyers, and trade customers such as interior designers seeking luxury furniture, lighting, accessories, wallcoverings and home décor.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates and manages a portfolio of hotels offering guest accommodation, function and event facilities, and on‑site dining through leased or partner restaurants, serving business and leisure…
Serves both business and leisure travellers seeking hotel accommodation, including university visitors such as parents attending events and functions. Targets guests across a range of price points,…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 4 filingsOrganises self-guided walking holidays across European destinations. Provides curated hiking routes, trip planning, accommodation bookings, maps and navigation via a mobile app, and traveller support…
Sells directly to consumers seeking self-guided walking holidays in Europe, including UK and international travellers looking for independent hiking trips across destinations such as Italy, Spain,…
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 3y
Location
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Computed from 5 filingsBrews a range of craft beers including IPAs, pilsners, stouts and low‑alcohol beers, packaged in cans, kegs and casks. Sells beer online and operates taprooms and pubs, alongside brewery tours, mixed…
Serves UK craft beer consumers buying online or visiting taprooms and pubs, plus trade customers such as bars, pubs, bottle shops and hospitality venues stocking canned, keg and cask beer.
Financial Health
HealthyHealthy · Hiring · 21% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides academic summer school programmes, online courses, and subject‑specific internships for students aged 12–18, covering areas such as business, medicine, engineering, law, computer science and…
Serves students aged 12–18 and their parents or guardians seeking academic summer, online and internship programmes across subjects such as medicine, law, business, technology and humanities.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides online trading services as a market maker in financial derivatives, including contracts for difference (CFDs), spread betting, and foreign exchange. Operates a trading platform enabling…
Serves retail investors and professional traders seeking online access to leveraged markets, including spread betting, CFDs and forex, with demo and live account options.
Financial Health
HealthyHealthy · 1% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and sells pole fitness and aerial equipment, including removable dance poles, freestanding stages, aerial hoops, A‑frame rigs, and accessories. Products are engineered for home users,…
Sells to consumers and professional users in pole and aerial fitness, including beginners, home users, performers, instructors and pole studios seeking poles, stages and aerial equipment.
Financial Health
HealthyHealthy · 1% CAGR over 5y
Location
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Financial sub-scores
Computed from 3 filingsOperates local bus services for public transport, including commuter, school and leisure routes. Provides timetables, ticketing and fare options, service updates, and a mobile app for purchasing…
Serves consumers and students using local bus routes across Essex and West Suffolk, including commuters, school and college pupils, shoppers, and leisure travellers.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsOperates a wildlife park and zoo exhibiting a range of animal species and themed dinosaur attractions. Provides visitor admissions, animal encounter experiences, educational school visits, events,…
Serves a mixed B2C and education market: families, leisure visitors, animal enthusiasts, school groups and education providers seeking zoo visits, animal experiences, events and learning activities…
Financial Health
HealthyHealthy · Profitable, Hiring · 7% CAGR over 3y
Location
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Computed from 5 filingsOperates weight‑loss programmes for men built around organised amateur sports leagues, including football, rugby and soccer. Provides weekly matches, coaching, weigh‑ins, progress tracking, and…
Serves male consumers who want to lose weight, improve wellbeing and build social connections, particularly men interested in football, rugby or soccer-based group support programmes in the UK and US.
Financial Health
StrongStrong
Location
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Computed from 3 filingsOperates a portfolio of inns and hotels offering accommodation, restaurants and bars. Provides room bookings, dining and hospitality services, and sells gift vouchers through its website for stays…
Serves B2C customers including leisure travellers, couples, families and diners seeking country inn hotel stays, food and drink, and gift purchases across UK destinations.
Financial Health
HealthyHealthy · 3% CAGR over 2y
Location
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Computed from 5 filingsActs as a credit broker arranging car finance for consumers. Compares loans from a panel of lenders and offers products such as hire purchase and personal contract purchase, with online applications,…
Serves individual car buyers seeking vehicle finance, including applicants wanting HP or PCP options, people with varying budgets, and those with poor credit histories buying cars from reputable…
Financial Health
StrongStrong · 31% CAGR over 2y
Location
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Computed from 5 filingsProvides online health, nutrition and fitness programmes, including high‑intensity exercise guidance, diet plans, recipes and educational content, delivered through websites with forums and related…
Serves adult consumers seeking health, nutrition and fitness programmes, including users of diet, recipe, exercise and forum-based online services. Also addresses participants working with…
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Computed from 3 filingsOperates a collection of hotels offering guest accommodation, restaurants, spa and wellness facilities, golf courses, and event spaces. Provides venues for weddings, conferences, leisure breaks and…
Serves leisure travellers, business travellers, spa and golf guests, dog owners, tour groups, wedding couples and event organisers seeking hotel stays and venues across Northwest England and North…
Financial Health
StrongStrong · Growing · 2% CAGR over 2y
Location
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Computed from 2 filingsProvides travel agency services specialising in tailor‑made package holidays. Arranges flights, hotels, cruises, tours, island‑hopping and multi‑centre trips to destinations in Europe, the Middle…
Serves UK holidaymakers—couples, families and groups—seeking luxury, tailor-made beach, cruise, tour and multi-centre trips, and also supports travel agents booking packages for their clients.
Financial Health
StrongStrong · Hiring · 17% CAGR over 1y
Location
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Financial sub-scores
Computed from 4 filingsOperates local bus services and provides coach hire for passenger transport. Offers timetables, ticket sales and live tracking through a mobile app, and provides coach maintenance and parking…
Serves local bus passengers in the Blackpool, Wyre and Fylde area, plus groups and organisations needing coach hire, coach parking or vehicle maintenance services.
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsDesigns, manufactures and installs prefabricated garden rooms and outdoor buildings for residential use, including offices, studios, gyms and annexes. Provides design consultation, site surveys,…
Serves UK homeowners seeking extra space for work, leisure, fitness or family use, plus home businesses, schools and commercial buyers needing outdoor classrooms or ancillary space.
Financial Health
StableStable · Profitable · 1% CAGR over 5y
Location
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Computed from 5 filingsDesigns and sells field hockey sticks and related equipment, including outdoor and indoor sticks, junior and goalie models, as well as bags, protective gear, and accessories through an online retail…
Targets B2C field hockey players, from juniors to advanced and elite athletes, including indoor, outdoor and goalie segments.
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 4y
Location
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Computed from 3 filingsOperates a professional ice hockey team competing in the UK Elite Ice Hockey League, organising matches and fan events, selling game and season tickets, merchandise and media content, and offering…
Serves ice hockey fans and live sports attendees buying match tickets, season tickets, merchandise and streaming access, plus businesses seeking sponsorship, partnerships or hospitality at…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 2y
Location
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Computed from 5 filingsProvides estate agency and property services including residential property sales and lettings, commercial property transactions, land and development consultancy, property valuations and surveying,…
Serves homeowners, buyers, sellers, landlords and tenants, plus property developers, landowners, rural/agricultural clients, commercial property occupiers/investors and block management clients…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Computed from 5 filingsOwns and operates hotel and hospitality businesses, including the management of hotel and spa properties. Acquires and invests in hotel operating companies and oversees day‑to‑day hospitality…
Serves leisure guests, spa visitors and business travellers booking accommodation and hospitality at Stanley House Hotel & Spa in the Ribble Valley.
Financial Health
StrongStrong · Hiring · 23% CAGR over 4y
Location
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Computed from 5 filingsProvides legal services focused on consumer compensation claims, including flight delay claims against airlines, mis‑sold car finance and PCP agreements, and personal injury cases arising from road…
Serves UK consumers seeking compensation after flight delays, mis-sold car finance or PCP agreements, road traffic accidents, and cycling accidents, including individuals pursuing claims against…
Financial Health
StableStable · -4% CAGR over 4y
Location
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Computed from 3 filingsOperates an entertainment venue hosting live music concerts, cultural events, and performances. Provides event space hire for corporate functions, private events, and productions, with in‑house…
Serves live music and entertainment audiences, plus promoters, brands, corporate event teams and private organisers seeking a London venue for concerts, awards, podcasts and large-scale events.
Financial Health
StrongStrong · 2% CAGR over 1y
Location
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Computed from 3 filingsOperates private day nurseries providing early years education and childcare for young children. Delivers play‑based learning programmes influenced by Montessori, Froebel and Steiner approaches, with…
Serves parents and guardians seeking private early years nursery places for babies and pre-school children, with locations in London and commuter towns such as Amersham, Berkhamsted, Chelmsford and…
Financial Health
StrongStrong · Hiring · 25% CAGR over 2y
Location
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Computed from 5 filingsConverts panel vans into camper vans and sells completed camper vehicles. Offers custom camper van builds, vehicles available from stock or in production, and financing options for camper models…
Serves UK private buyers seeking ready-built or custom camper vans, including customers interested in Volkswagen, Ford and other van models with finance options.
Financial Health
StrongStrong · Growing, Hiring · 82% CAGR over 4y
Location
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Computed from 5 filingsSells new and used Volkswagen campervans, including VW Transporter models. Offers ready-to-drive vehicles and built-to-order campervan conversions, with online stock listings, specifications,…
Sells to UK consumers looking to buy new or used Volkswagen Transporter campervans, including first-time camper buyers, existing owners upgrading, and customers seeking ready-to-drive or…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsSells used cars and arranges vehicle finance, including options for customers with poor credit or no deposit. Offers a range of inspected vehicles and enables online finance applications,…
Sells to UK consumer car buyers seeking vehicle finance, especially people with poor or limited credit histories, no deposit, or non-standard employment/income circumstances, including self-employed,…
Financial Health
StableStable · -3% CAGR over 5y
Location
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Computed from 5 filingsSells new and used motorcycles, scooters and ATVs from brands including Kawasaki, Suzuki, Royal Enfield, Aprilia and Vespa. Provides servicing and repairs, spare parts, accessories, finance options,…
Serves individual motorcycle and scooter riders, used-bike buyers, brand enthusiasts, and Suzuki ATV customers, mainly across North Wales and the North West, with nationwide delivery.
Financial Health
HealthyHealthy · Growing, Hiring · 4% CAGR over 4y
Location
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Computed from 4 filingsDevelops, builds and refurbishes residential property developments including houses, apartments, student accommodation and care homes. Sells new homes and manages rental properties, overseeing…
Serves homebuyers and renters across London and the UK, including first-time buyers, households seeking larger or luxury homes, students needing accommodation, and customers looking for managed…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProduces and sells kiln‑dried hardwood firewood logs, kindling and firelighters made from British timber. Supplies packaged firewood for wood‑burning stoves through online orders with delivery…
Serves homeowners and wood-burning stove or fireplace users, with local customers around the Cotswolds and wider consumers across England and Wales; also addresses wholesale buyers.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsOwns and operates a seaside leisure pier offering amusement rides, arcade games, ten‑pin bowling, soft play, adventure golf and themed attractions. Also sells admission tickets and hosts parties,…
Serves B2C leisure visitors including families, children, thrill seekers, friends and couples, plus schools, groups and corporate or private hire customers seeking seaside entertainment and…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
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Computed from 4 filingsOperates care homes providing residential, nursing and dementia care for older adults. Services include respite and convalescence care and independent living accommodation, with on-site support,…
Serves older adults and their families across the UK seeking residential, dementia, nursing, respite, convalescence or independent living care in private care home settings.
Financial Health
StableStable · Hiring · 16% CAGR over 3y
Location
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Computed from 5 filingsRetailer of new and used motorcycles from brands including Honda, Suzuki and Yamaha. Also sells riding gear, parts and accessories, and provides servicing, MOT testing, dyno tuning, bike upgrades and…
Serves motorcycle riders and enthusiasts, including buyers of new and used Honda, Suzuki and Yamaha bikes, track-day/racing customers, and owners seeking parts, clothing, accessories, servicing and…
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 3 filingsArranges vehicle finance for high‑value cars, including luxury, supercars, hypercars, electric and classic vehicles. Acts as a broker offering products such as lease purchase, hire purchase, personal…
Serves affluent private individuals, business owners, directors and companies seeking funding for luxury, supercar, hypercar, electric or classic cars bought through UK dealers, auctions or private…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 2y
Location
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Computed from 2 filingsOperates residential care homes providing accommodation, personal care, and support for older adults. Manages multiple care facilities offering daily living assistance, care planning, and community…
Serves older adults and people needing residential care, along with their families and advocates, seeking care home places in England. Also addresses health and social care professionals involved in…
Financial Health
StrongStrong · Hiring · 166% CAGR over 1y
Location
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Computed from 5 filingsOperates bubble tea retail outlets and online sales, preparing made-to-order tea-based beverages with flavoured syrups, milk and tapioca pearls. Also sells bubble tea kits and merchandise, and…
Serves UK consumers buying bubble tea in-store, online or via delivery, plus event organisers seeking bubble tea catering and prospective franchise partners.
Financial Health
StrongStrong · Growing, Hiring · 60% CAGR over 4y
Location
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Computed from 5 filingsProvides pre-booked private hire and minicab services, specialising in airport transfers to and from major UK airports. Offers passenger pickups and drop-offs, meet-and-greet services, and transport…
Serves individual and corporate travellers using London airports, hotels, train stations and cruise ports, including international visitors and account customers travelling across London and the UK.
Financial Health
HealthyHealthy · -20% CAGR over 4y
Location
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Computed from 5 filingsProvides in-home care services for older adults, including personal care, companionship, housekeeping, dementia support, respite and live‑in care, plus basic health monitoring, delivered by trained…
Sells to older adults needing home care and their families, primarily consumers seeking domiciliary, live-in and specialist support such as dementia, personal and respite care in the UK.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 4y
Location
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Computed from 2 filingsProvides proprietary trading programs offering funded trading accounts for forex, cryptocurrency, stocks and other financial instruments. Traders complete evaluation challenges to qualify for capital…
Serves individual forex, crypto and stock traders worldwide seeking funded trading accounts and prop trading evaluation programmes.
Financial Health
StrongStrong · Hiring · 50% CAGR over 1y
Location
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Computed from 3 filingsOperates a boutique hotel offering guest accommodation, restaurants and private dining spaces. Also runs a cookery school, artisan bakery and hospitality experiences, and hosts weddings, workshops,…
Serves leisure travellers, food-focused diners, wedding couples, private event organisers and cookery workshop participants seeking hotel, dining and estate experiences in Warwickshire.
Financial Health
HealthyHealthy · Profitable, Hiring · 10% CAGR over 2y
Location
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Computed from 3 filingsDesigns and builds custom Volkswagen campervan conversions, primarily for VW T5, T6, T6.1 and T7 models. Sells completed campervans and offers bespoke interior, seating, kitchen, storage, electrical…
Sells to consumers seeking custom VW campervan conversions or ready-built campervans, particularly buyers interested in VW T5, T6, T6.1 and T7 models for leisure, travel and outdoor use.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 2y
Location
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Computed from 5 filingsOperates a hotel offering guest accommodation in single, double, twin and family rooms. Provides on-site restaurant dining, bar service, afternoon tea and Sunday carvery, and hosts weddings, private…
Serves leisure guests, couples, families and groups seeking Oxfordshire/Cotswolds stays, dining, afternoon tea, weddings and festive events, including visitors to Blenheim Palace, Oxford and Bicester…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings and management. Markets homes for sellers and landlords, lists properties for buyers and tenants, and offers property…
Serves homeowners, property buyers, tenants, landlords and students seeking residential sales and lettings support across Bristol, Somerset and North East Somerset.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsDevelops high-end residential apartment schemes and mixed-use property projects, including branded residences linked to luxury hotel operators, as well as commercial and hospitality developments,…
Serves high-net-worth residential buyers and property investors seeking super-prime London apartments, alongside commercial occupiers, investors and hotel-sector partners for central London…
Financial Health
StrongStrong · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsRetailer of new and used motorcycles including Yamaha models. Sells motorcycle parts, accessories, clothing and helmets through an online shop, and provides servicing, MOT testing, repairs, rider…
Serves motorcycle buyers and riders, especially Yamaha owners, in Norfolk, including consumers seeking new or used bikes, parts, riding gear, servicing, MOTs, training and hire.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a boutique hotel offering guest accommodation in themed rooms and suites, including penthouses. Provides online room bookings, special offers, and hospitality services, with an on-site bar…
Targets adult leisure and business travellers, couples, and small groups booking rooms or suites in South Kensington, London, primarily direct consumers rather than businesses.
Financial Health
HealthyHealthy · Hiring · 39% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides foreign exchange services including international money transfers, high‑value currency exchange, and regular overseas payment plans for individuals and businesses. Also offers FX risk…
Serves private individuals making high-value overseas transfers, including property buyers, emigrants and regular payment customers, plus SMEs and businesses with international currency exposure.
Financial Health
StrongStrong · 34% CAGR over 2y
Location
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Computed from 3 filingsProvides non-fault motor accident claims management services. Arranges roadside recovery, like-for-like replacement vehicles, approved vehicle repairs, and handles insurance and personal injury…
Serves individual motorists and vehicle owners involved in non-fault road accidents, including drivers needing claims support, replacement vehicles, repairs, recovery or injury guidance.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 2y
Location
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Showing 49 of 1,767 — +1,718 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 1,767 leads
Showing 49 of 1,767 — +1,718 more with verified decision-maker contacts, live data, and CRM sync.
How WP Engine usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
WP Engine is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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How is WP Engine usage detected?
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