B2C Companies Using Vercel in the UK: 728 Active Firms (2026)
UK B2C companies running modern web hosting sell consumer products or services through fast, frequently updated digital storefronts.
For consumer-facing businesses, this hosting layer sits between product teams, growth marketing and ecommerce operations. It handles front-end deployment, preview environments and fast content delivery, rather than the back-office systems that manage stock, bookings or customer accounts. Adoption tends to signal a company with regular release cycles, paid acquisition spend and some engineering capacity, whether in-house or agency-led. Typical engagements sit above brochure-site hosting and below full enterprise platform rebuilds: several stakeholders, ongoing implementation work, and commercial scrutiny around conversion, checkout, booking or membership journeys.
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The UK adoption base contains 728 actively trading B2C companies running this stack. Reported headcount across the cohort totals 4,367, giving the footprint a mid-market rather than hobby-site character. Within a wider PaaS adoption comparison covering 7,269 sector websites, this stack has a 10.0% share, behind the main hyperscale and managed-hosting alternatives rather than at the head of the table. Registered addresses skew towards London at 32.3%, followed by the South East at 11.8%, the East of England at 9.8%, the North West at 8.1% and Yorkshire and The Humber at 7.0%.
Consumer businesses running this stack are exposed less to sector licensing than to the control environment around digital sales. Payment, booking and membership flows bring privacy, consent, accessibility, refund and service-delivery obligations into the same release process as front-end code. Where marketing tags, analytics and bot-protection tools sit on the same storefront, ownership tends to be shared between product, marketing operations, security and ecommerce teams. Procurement is therefore often a joint decision, with agencies and contractors involved when site performance, content operations and conversion testing change alongside the hosting migration.
Adoption appears likely to remain tied to consumer firms that treat their website as a product channel rather than a static shop window. Migration pressure tends to come from page-speed expectations, content-release bottlenecks and the cost of maintaining older monolithic storefronts. Many adopters still look relatively small in staffing terms, so churn remains plausible as some standardise on bundled commerce suites while more engineering-led teams keep specialist front-end hosting. Consolidation in web tooling may make procurement simpler, but it can also make stack ownership less transparent.
Adoption by company size
Adoption of Vercel rises with company size across the trading UK B2C companies in this cohort. 0.8% of the 54,825 companies with under 10 employees run Vercel (460 detected). 0.8% of the 26,843 companies with 10–50 employees run Vercel (212 detected). 1.7% of the 3,060 companies with over 50 employees run Vercel (52 detected). That is a 0.9% gap between the over 50 employees and under 10 employees bands.
728
Active firms
2026
10%
Of detected PaaS share
UK B2C
7
Median headcount
Filed accounts
1,533
Verified contacts
Across this cohort
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Key facts
About 5% of the trading cohort reports turnover above £5M (43 of 728 firms) — the rest sits below that revenue band.
11% of the cohort was incorporated since 2022 (81 firms), so a sizeable share is in its first few filing cycles.
B2C firms running the PaaS system account for 10.0% (728) of 7,269 sector companies with a detectable PaaS system, behind alternatives at 62.4% (4,535), 14.4% (1,050) and 11.2% (817).
London accounts for 32.3% (235) of the cohort, followed by the South East at 11.8% (86) and the East of England at 9.8% (71).
Tag-management tooling appears on 35.6% (259) of the cohort, while CDN and security tooling appears on 29.8% (217).
Sector tags overlap, with Healthcare Provider at 19.0% (138), Travel & Hospitality at 15.0% (109) and Field Services & Trades at 12.8% (93).
Hosting & PaaS market share among UK B2C
Share of the 7,269 UK B2C with a detectable system. As of June 2026.
What else do Vercel-running B2C run?
Share of the 728 Vercel-running UK companies where each technology was also detected. As of June 2026.
Where Vercel B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£517.3K
Median UK turnover
5.9%
Above £5M turnover
81
Incorporated since 2022
1,533 verified decision-maker contacts
across these 728 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Vercel
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsDevelops and sells nutritionally complete food products including powdered meal replacements, ready‑to‑drink meals, snack bars and supplements, formulated to provide balanced macronutrients, vitamins…
Serves B2C consumers across Europe, particularly health-conscious adults, busy professionals, students and fitness-focused shoppers with nutrition, convenience, meal-planning or plant-based diet…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsOperates an online retail platform selling health and wellbeing products, including supplements, nutrition products, health technology devices, cookware, and sleep or fitness aids. Curates products…
Serves health-conscious consumers seeking personalised wellbeing support across nutrition, fitness, mental wellbeing and sleep, with UK shoppers explicitly targeted through delivery, student and NHS…
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates an online food platform providing a large database of recipes, meal plans and cooking guides. Offers searchable recipes by diet and ingredients, batch‑cooking plans, and tools to organise…
Sells to consumers, especially home cooks seeking everyday meal inspiration, meal planners, families, batch cooks and people following diets such as veggie, vegan, pescatarian, high-protein or…
Financial Health
StrongStrong · Hiring · 37% CAGR over 4y
Location
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Computed from 5 filingsOperates an online pharmacy and doctor consultation service, providing remote medical assessments and prescribing or supplying prescription and over‑the‑counter medicines for conditions such as…
Serves UK consumers and patients seeking online healthcare access, including adults needing confidential prescription or over-the-counter treatments for common conditions and NHS prescription…
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 4y
Location
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Computed from 5 filingsOperates retail record stores and an e‑commerce platform selling vinyl records, CDs, books, music merchandise and audio equipment. Hosts live music events in selected stores, some with venues and…
Serves consumers including music fans, vinyl and CD collectors, book buyers and gig-goers shopping online or in store for records, music-related books, merchandise, stereo gear and artist events.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides online trading platforms for leveraged trading in contracts for difference (CFDs) and foreign exchange. Offers access to instruments including indices, commodities, shares, ETFs, bonds and…
Serves retail investors and active individual traders globally, including high-volume CFD and forex traders seeking multi-asset market access through web, mobile, MetaTrader and TradingView platforms.
Financial Health
StrongStrong · Hiring · 30% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail platform selling sportswear, trainers and sporting goods for men, women and children, including clothing, footwear, equipment and accessories from major sports and fashion…
Sells directly to consumers, especially men, women and children buying sportswear, trainers, sporting goods and accessories. Serves individual shoppers across multiple international markets through…
Financial Health
HealthyHealthy · -15% CAGR over 5y
Location
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Operates an online estate agency platform offering residential property sales and lettings services. Provides house valuations, property listings on major property portals, marketing support, and…
Serves consumers across Great Britain, including homeowners selling properties, buyers searching for homes, landlords letting properties, tenants renting, and home movers seeking valuations or…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsSupplies at-home medical self-test kits and laboratory testing services for conditions such as infections, fertility, cholesterol and vitamin deficiencies. Also provides online symptom checking, test…
Serves consumers seeking at-home health screening, lab tests and supplements, including men’s and women’s health, fertility, sexual health, seasonal illness, organ health and nutrition needs.
Financial Health
StrongStrong · Hiring · 26% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online competition platform selling paid entry tickets for prize draws offering cars, cash, electronics and watches. Runs scheduled draws, instant‑win competitions and publishes winners…
Targets individual consumers in the UK and Ireland, including car enthusiasts and prize-draw players, who buy low-cost entries for competitions featuring cars, cash, tech, watches and similar prizes.
Financial Health
HealthyHealthy · -62% CAGR over 4y
Location
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Computed from 2 filingsOrganises private and online sample sales for luxury and fashion brands, allowing members to purchase discounted clothing, accessories and lifestyle products through limited‑time events held in…
Serves luxury and fashion brands, plus consumer members and shoppers seeking private sample-sale access online and in Paris, London, Milan and New York City.
Financial Health
StrongStrong · Hiring · 30% CAGR over 1y
Location
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Computed from 4 filingsDesigns and sells women's clothing, footwear and fashion accessories through an online retail platform. Product range includes dresses, denim, knitwear, jackets, loungewear, bags, jewellery, scarves…
Serves individual consumers, primarily women shopping online for casual fashion, denim, loungewear, workwear, shoes, accessories and gift cards.
Financial Health
StrongStrong · Hiring · 44% CAGR over 3y
Location
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Computed from 5 filingsRetailer of home furniture and bedroom products through an online store, selling mattresses, bed frames and divan beds, along with sofas, rugs, tables and lighting for residential interiors.
Sells primarily to consumers furnishing bedrooms and living spaces, including households buying mattresses, beds, sofas and home furniture online with delivery and pay-later options.
Financial Health
StrongStrong · 33% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsSells powdered dietary supplement drink formulated with vitamins, minerals, botanical extracts and probiotic cultures. Product is marketed as a daily nutrition mix to support energy, digestion and…
Sells direct to health-conscious UK consumers and athletes seeking daily nutrition support, including people focused on energy, immunity, digestion, performance and recovery.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsOperates an online travel agency specialising in cruise holidays. Sells and books cruises from multiple cruise lines, including last‑minute and packaged cruise-and-stay deals that combine voyages…
Serves UK consumers booking cruise holidays, including budget-conscious travellers, families, couples, and luxury cruise customers seeking package, cruise-and-stay, no-fly, and destination-led…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides car finance brokerage services through an online platform. Compares loan offers from a panel of lenders, provides quotes and eligibility checks, and enables customers to browse dealer…
Serves UK consumers seeking finance to buy cars, including applicants comparing lender options and browsing vehicles from dealers nationwide.
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
Location
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Computed from 5 filingsSells airline tickets and travel bookings through an online and phone-based travel agency, comparing fares across international airlines and arranging flights and flight‑plus‑hotel trips to…
Serves UK-based consumers and business travellers seeking international flights, including families, honeymooners and religious travellers, with demand focused on routes to Asia, the Middle East,…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online retail store selling clothing and fashion accessories, including dresses, blazers, jeans, knitwear, tops, skirts, and footwear, along with items such as bags, belts, hats, scarves,…
Serves online fashion consumers buying women’s apparel and accessories, with worldwide delivery, and also addresses wholesale retail partners through a B2B webshop and customer service.
Financial Health
StrongStrong · Hiring · 29% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retailer selling refurbished and new smartphones, tablets, laptops and smartwatches. Offers sim‑free devices including Apple iPhone, Samsung Galaxy and other brands, with…
Targets price-conscious consumers buying SIM-free used or refurbished smartphones, tablets, laptops and watches, including Apple, Samsung, Google and other brands, with UK and worldwide delivery.
Financial Health
StrongStrong · Growing, Hiring · 82% CAGR over 4y
Location
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Computed from 3 filingsProvides domestic protection plans covering boilers and household appliances such as washing machines, ovens, fridges and dishwashers. Arranges repairs, technical support and replacement of covered…
Serves UK households seeking protection plans for boilers, heating systems, appliances and electronics, and works with household brands needing product protection, in-warranty repair and installation…
Financial Health
HealthyHealthy · 3% CAGR over 2y
Location
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Computed from 5 filingsOrganises and sells small‑group travel tours for young adults, offering multi‑day itineraries across destinations in Asia, Europe, Oceania and the Americas. Packages include guided activities,…
Serves B2C travellers aged 18–40, including solo travellers, friends and working-holiday seekers, who want small-group adventure, culture and beach trips across international destinations.
Financial Health
HealthyHealthy · Hiring · 2% CAGR over 4y
Location
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Computed from 5 filingsRetailer of fashion products including sneakers, ready-to-wear clothing and accessories for men and women. Sells footwear, apparel and leather goods through an online store and retail channels,…
Serves B2C fashion consumers, primarily men and women shopping for contemporary footwear, ready-to-wear clothing and accessories through its online store and retail locations.
Financial Health
HealthyHealthy · -59% CAGR over 4y
Location
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Computed from 5 filingsProvides tailor-made holiday packages and travel booking services, including flights, hotels and tours to destinations worldwide. Offers city breaks, island holidays and event packages, with options…
Serves UK holidaymakers seeking tailor-made leisure travel, luxury hotels and packages worldwide, including Channel Islands, Isle of Man TT, city breaks and long-haul destinations; also supports…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 4 filingsOperates an online platform and mobile app that helps students find and arrange off‑campus accommodation, browse rental houses and rooms, book property tours, request leases, connect with potential…
Sells to students seeking off-campus rental housing, including shared houses, flats and rooms. Also serves parents, and appears to target student accommodation partners and colleges in the US and UK.
Financial Health
StrongStrong
Location
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Computed from 4 filingsOperates an online retail store selling bathroom products including complete bathroom suites, baths, toilets, basins, shower enclosures, shower trays, mirrors, vanity units and bathroom furniture,…
Sells to UK consumers, homeowners, landlords and trade buyers sourcing bathroom suites, fittings, furniture and shower products online for domestic or commercial bathroom projects.
Financial Health
HealthyHealthy · -7% CAGR over 3y
Location
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Computed from 3 filingsOperates an online platform for theatre audiences featuring show listings, ticket sales and discounts, reviews, news, interviews, and multimedia coverage of stage productions, particularly in…
Serves consumers and theatre enthusiasts looking for West End, Off-West End and regional UK productions, including ticket buyers seeking special offers and readers interested in theatre news and…
Financial Health
HealthyHealthy · 4% CAGR over 2y
Location
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Computed from 5 filingsOperates holiday parks offering self-catering accommodation including caravans, lodges, cottages and camping pitches. Sells holiday homes and caravans for ownership, and runs on-site leisure…
Serves consumers seeking Lincolnshire coast holidays, including families, couples, pet owners, touring and camping guests, plus individuals looking to buy holiday homes or caravans.
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 4y
Location
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Computed from 5 filingsOperates an online platform offering short‑term rental of luxury villas and holiday homes in international destinations. Curates properties and assists guests with booking, travel planning, and…
Sells to affluent leisure travellers, families, groups and event bookers seeking luxury villa stays, including beachfront, ski and countryside properties, across Europe, the Caribbean, North America,…
Financial Health
StableStable · -69% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail brand selling men’s clothing and accessories under the Peter Christian name. Offers shirts, trousers, jackets, knitwear and other traditional menswear, with size guidance,…
Sells directly to consumers, primarily men shopping online for British-style menswear, with customer support and shipping information aimed at individual retail buyers in the United States and other…
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells fine jewellery including bespoke engagement rings, wedding bands, earrings, necklaces, and bracelets. Offers custom ring design using natural and lab‑grown diamonds and gemstones,…
Serves consumers and couples shopping for engagement rings, wedding bands and fine jewellery, including buyers seeking bespoke designs, lab-grown or mined diamonds, gemstones and gifts through online…
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsSupplies electricity and gas to domestic and business customers. Provides energy tariffs, billing and account management via an online platform and app, and offers partner programmes for brokers to…
Serves UK domestic energy customers and businesses across all industries, including new commercial customers. Also targets energy brokers and business partners using its partner platform.
Financial Health
HealthyHealthy · -43% CAGR over 4y
Location
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Computed from 5 filingsProvides residential full‑fibre broadband services, offering FTTP internet packages with various download and upload speeds, unlimited data, fixed‑term contracts, router supply, and assistance…
Sells to residential consumers and households seeking full-fibre home broadband, including switchers from other providers and users with streaming, gaming, and high-download needs.
Financial Health
StrongStrong · Hiring · 42% CAGR over 4y
Location
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Computed from 3 filingsDesigns and sells electric vehicle charging equipment for homes and businesses, including wall‑mounted and floor‑standing chargers, rapid DC chargers, accessories and load‑balancing systems. Also…
Sells to UK EV and plug-in hybrid drivers for home charging, and to businesses, public charging operators and trade installers requiring commercial EV charging and payment infrastructure.
Financial Health
StrongStrong · Growing, Hiring · 100% CAGR over 2y
Location
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Computed from 5 filingsProvides academic summer school programmes, online courses, and subject‑specific internships for students aged 12–18, covering areas such as business, medicine, engineering, law, computer science and…
Serves students aged 12–18 and their parents or guardians seeking academic summer, online and internship programmes across subjects such as medicine, law, business, technology and humanities.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 5y
Location
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Computed from 5 filingsOperates and manages hotels, resorts and serviced apartments. Provides hospitality management, brand management and advisory services for hotel properties, and offers accommodation booking, dining,…
Serves leisure and business travellers in the UK, Thailand, Malaysia and Sri Lanka, plus groups seeking event venues and hospitality businesses seeking management or advisory support.
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
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Computed from 3 filingsOperates an online booking platform for airport coach transfers, selling bus tickets between city centres and major airports including Heathrow, Gatwick, Stansted and Luton, and providing coach hire…
Serves B2C leisure and business travellers needing budget connections between city centres and major airports in London, Dublin and Milan, plus groups or organisations seeking coach hire.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 2y
Location
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Computed from 5 filingsDesigns and sells sports apparel and equipment, including customisable teamwear and kits for sports such as cricket, hockey, rugby and netball. Operates an online store offering clothing, gear, and…
Sells to individual male and female sports consumers and sports teams or clubs in cricket, hockey, rugby and netball, including buyers using team shops or custom kit builders.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells fine jewellery including earrings, rings, necklaces and bracelets made from gold, diamonds and coloured gemstones. Offers themed jewellery collections and related products through…
Sells primarily to consumers seeking high-end fine jewellery, including shoppers buying luxury earrings, rings, necklaces and bracelets with interest in chakra-inspired and gemstone pieces.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsProvides used car sales and vehicle financing services. Arranges hire purchase and other car finance through partner lenders, including options for customers with poor credit. Offers online finance…
Serves UK consumers and drivers seeking used cars, monthly car finance, part exchange, or vehicle sale options, including applicants with poor, bad, or no credit history.
Financial Health
HealthyHealthy · -9% CAGR over 4y
Location
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Operates a membership-based savings and discounts platform that provides users access to deals from retail, hospitality, travel, motoring and entertainment brands, including offers on restaurants,…
Serves UK consumers, including students, seeking everyday savings across retail, hospitality, motoring, travel, health and entertainment brands through a membership-based discounts platform.
Financial Health
N/AN/A
Location
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Computed from 5 filingsOperates an online platform and mobile app for searching and reserving parking spaces. Enables users to book car parks, pay digitally, and schedule car wash services, and provides tools for parking…
Serves drivers and vehicle owners seeking pre-booked parking or car wash services in London and Boston, plus parking space owners and car park operators looking to monetise spaces or add payment/ANPR…
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
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Computed from 4 filingsDevelops hardware cryptocurrency wallets and related software for securely storing and managing digital assets. Offers devices, wallet applications, backup and multisignature security tools, and…
Serves individual cryptocurrency holders and Web3/DeFi users, plus institutions managing digital assets, crypto resellers, affiliates, co-branding partners and blockchain developers.
Financial Health
StrongStrong
Location
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Computed from 2 filingsOperates veterinary clinics providing medical care for pets, including consultations, vaccinations, diagnostics and treatment for dogs, cats and rabbits. Offers appointment booking, membership plans,…
Serves consumers who own dogs, cats or rabbits, particularly pet owners seeking local veterinary clinics across London and the Home Counties.
Financial Health
StrongStrong · Hiring · 336% CAGR over 1y
Location
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Computed from 5 filingsOperates an online property auction platform enabling homeowners to sell residential property and buyers to bid remotely. Manages listings, verifies users, charges buyer reservation fees, and offers…
Serves UK property sellers and prospective buyers, including cash purchasers, mortgage-funded homebuyers and property investors participating in online residential property auctions.
Financial Health
StrongStrong · Hiring · 37% CAGR over 4y
Location
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Computed from 3 filingsProvides online training courses and professional development programmes covering topics such as fire safety, data protection, information security, health and safety, equality and inclusion, mental…
Serves individual adult learners and working professionals seeking CPD, professional certificates and workplace skills, including IT, HR and other employees focused on career development and…
Financial Health
StrongStrong · Hiring · 41% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail platform selling Christian books, Bibles, church supplies, gifts, cards and children’s resources. Also hosts online listings for Christian jobs, churches, events and…
Sells to UK Christians, including individual shoppers, churches, schools and charities. Serves consumers buying Bibles, books, gifts and children’s resources, plus organisations purchasing church…
Financial Health
HealthyHealthy · -1% CAGR over 4y
Location
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Computed from 5 filingsOperates an estate agency specialising in the sale of architect-designed and design-led residential property. Lists and markets homes for sale, provides property appraisals, and connects sellers with…
Serves private home sellers and buyers seeking design-led, architecturally distinctive residential properties in urban and rural UK locations, including London, period, contemporary, family and…
Financial Health
HealthyHealthy · -64% CAGR over 4y
Location
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Computed from 5 filingsOperates a professional rugby league club, organising men’s, women’s, wheelchair and learning disability teams. Sells match and season tickets, merchandise, hospitality and sponsorship packages, and…
Serves rugby league supporters and families buying match tickets, season tickets and merchandise, plus businesses seeking club partnerships, sponsorship, hospitality and directory exposure.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
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Computed from 5 filingsProvides online primary, secondary and sixth form education based on the British curriculum, delivering timetabled live lessons via a virtual classroom. Offers enrolment, exams, student support,…
Serves families and students aged 5–19 worldwide seeking online British curriculum education across primary, secondary and sixth form levels, with parents involved in admissions and learning support.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
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Financial sub-scores
Computed from 5 filingsPromotes and organises live music concerts and tours, booking artists and staging performances at venues. Operates an events platform listing upcoming shows and selling tickets for indie,…
Sells to consumers and live music fans buying tickets for indie, alternative, jazz, classical and neo-classical concerts, primarily at London venues and selected shows beyond London.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
Unlock all 728 leads
Showing 50 of 728 — +678 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 728 leads
Showing 50 of 728 — +678 more with verified decision-maker contacts, live data, and CRM sync.
How Vercel usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Vercel is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2C companies use Vercel?
What share of UK B2C companies run Vercel?
How is Vercel usage detected?
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