B2C Companies Using Microsoft Azure in the UK: 1,050 Active Firms (2026)
B2C cloud-platform adopters sell directly to consumers while running public web infrastructure on a major cloud service in the UK.
For consumer-facing businesses, this cloud platform usually sits underneath account areas, checkout, booking, content delivery and post-purchase service rather than a single brochure site. Adoption tends to signal a digital team with responsibility for uptime, traffic spikes, customer identity, payment hand-offs and analytics pipelines. Buying centres are split between engineering, security, digital commerce and finance, with procurement shaped by existing enterprise agreements and internal cloud skills. Typical engagements are not small hosting swaps: they involve managed environments, monitoring, support arrangements and a budget owner who can justify recurring infrastructure spend against conversion, retention or service-access needs.
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UK adoption covers 1,050 active B2C companies running this public-cloud platform. Reported headcount totals 4,837 among firms with headcount disclosure, pointing to a cohort that includes many small operating companies as well as larger consumer operators. Within the sector’s 7,269-company PaaS comparison group, this platform holds 14.4%, behind the main hyperscale alternative at 62.4% and ahead of managed-application and frontend-hosting platforms. The regional skew is unusually northern: the North West accounts for 34.8% of the cohort, compared with London at 12.9%, the South East at 9.3%, the South West at 7.2% and the East of England at 6.7%.
Consumer-facing cloud estates bring procurement and compliance questions beyond hosting price. Checkout, identity, booking and support journeys can put personal data, payment metadata and preference profiles into the platform’s orbit, so contracts tend to focus on subprocessors, audit rights, incident notification and exit terms. GDPR and ICO expectations matter across the cohort, with extra care where healthcare providers handle special-category data or travel and leisure operators process identity documents. The vendor ecosystem also tends to be layered: content delivery, consent management, bot protection and analytics tools sit around the core cloud estate, which can complicate accountability when incidents cross service boundaries.
Adoption appears to be shaped less by fashion and more by operating constraints: consumer journeys need to stay available during campaign peaks, booking windows, product drops and service outages elsewhere in the stack. The pattern may favour organisations with in-house engineering or an agency that can manage cloud governance over time. Spend scrutiny is likely to push some users towards simpler managed layers, while others keep the core platform for identity, data integration and resilience work. Consolidation also appears plausible where finance teams want fewer cloud contracts, although mixed estates will probably persist where legacy systems, analytics tooling and content delivery have grown around different providers.
Adoption by company size
Adoption of Microsoft Azure rises with company size across the trading UK B2C companies in this cohort. 1% of the 54,825 companies with under 10 employees run Microsoft Azure (527 detected). 1.8% of the 26,843 companies with 10–50 employees run Microsoft Azure (471 detected). 1.8% of the 3,060 companies with over 50 employees run Microsoft Azure (55 detected). That is a 0.8% gap between the over 50 employees and under 10 employees bands.
1,050
Active firms
2026
14.4%
Of detected PaaS share
UK B2C
9
Median headcount
Filed accounts
2,892
Verified contacts
Across this cohort
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Key facts
About 4% of the trading cohort reports turnover above £5M (48 of 1,050 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (42 firms), so a sizeable share is in its first few filing cycles.
Among B2C firms with a detectable PaaS system, this platform is second by detected share at 14.4% (1,050 of 7,269), behind a larger competing cloud service at 62.4% (4,535).
Registered offices are concentrated in the North West, which accounts for 34.8% (365) of B2C firms running this platform, compared with London at 12.9% (135) and the South East at 9.3% (98).
Adjacent web-stack detections point to consumer acquisition and traffic-management work: 73.0% (767) also run a tag-management tool, 55.6% (584) a content-delivery or security layer, and 23.3% (245) a bot-checking tool.
Overlapping sector tags show a healthcare and leisure tilt, with Healthcare Provider at 36.0% (378), Sport & Leisure at 12.6% (132), and Travel & Hospitality at 9.2% (97).
Financial-health scoring is mixed: 26.7% (280) sit in the stable band, 19.7% (207) in the weak band, and 8.2% (86) in the distressed band.
Hosting & PaaS market share among UK B2C
Share of the 7,269 UK B2C with a detectable system. As of June 2026.
What else do Microsoft Azure-running B2C run?
Share of the 1,050 Microsoft Azure-running UK companies where each technology was also detected. As of June 2026.
Where Microsoft Azure B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
9
Median headcount
£557.6K
Median UK turnover
4.6%
Above £5M turnover
42
Incorporated since 2022
2,892 verified decision-maker contacts
across these 1,050 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Microsoft Azure
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates retail stores and an e‑commerce platform selling clothing for women, men and children, along with homeware, beauty products, gifts, and food and drink. Also offers online ordering with…
Serves consumers and households shopping online or in stores for fashion, lingerie, childrenswear, homeware, beauty, food, flowers and gifts, including women, men, parents and loyalty customers.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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Computed from 2 filingsProvides own‑brand food, clothing, homeware and beauty products through retail stores and online platforms, and offers financial services including banking, credit and insurance via its bank and…
Serves consumers in the UK and internationally shopping for own-brand food, fashion, home and beauty products, alongside retail banking and services customers.
Financial Health
HealthyHealthy · -12% CAGR over 1y
Location
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Computed from 4 filingsProvides insurance and financial products including life, health, home and car insurance, savings and retirement plans, investment and wealth management services, and loans for individuals and…
Serves individual consumers and families, companies and employee groups, and financial advisors or brokers seeking insurance, savings, retirement and wealth-management solutions.
Financial Health
StrongStrong · Growing, Hiring · 86% CAGR over 3y
Location
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Computed from 3 filingsOperates intercity passenger rail services on the West Coast Main Line and sells train tickets through its website and app. Provides timetable information, seat reservations, ticket types, railcard…
Serves UK rail passengers, including leisure travellers, commuters, families, students, groups, schools, event organisers, film crews and business travellers using West Coast Main Line routes.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 3 filingsOperates retail and e-commerce platforms selling clothing, footwear and accessories for women, men and children, along with homeware, beauty products, and packaged food and drink. Offers online…
Sells primarily to consumers shopping online for womenswear, menswear, kidswear, lingerie, homeware, beauty, food, gifts and flowers, including families and adult shoppers seeking everyday and…
Financial Health
HealthyHealthy · Hiring · 60% CAGR over 2y
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Financial sub-scores
Computed from 5 filingsOperates an online reservation platform for a network of independently owned boutique luxury hotels worldwide. Provides hotel booking services through its website and app, and manages a membership…
Serves affluent leisure travellers booking boutique luxury hotels worldwide, as well as travel agents and independent luxury hotels seeking access to its reservations and membership network.
Financial Health
HealthyHealthy · -69% CAGR over 4y
Location
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Computed from 5 filingsProvides online and mobile money transfer services that enable users to send funds to recipients in African countries. Payments can be made using bank accounts, debit or credit cards, and other…
Sells to consumers sending money from countries including the UK, US and parts of Europe to family, friends or businesses in Africa. Targets individuals making remittances, emergency transfers, and…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Computed from 2 filingsProvides new and used Toyota cars, vans, and pick‑ups for sale online and through dealers. Offers vehicle financing and leasing, servicing and MOT booking, parts and accessories, warranty and…
Serves UK consumers, Motability customers, company car drivers, fleet managers, sole traders and local businesses seeking new or used cars, vans, pick-ups, finance, servicing and owner support.
Financial Health
StrongStrong · Profitable, Growing · 6% CAGR over 1y
Location
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Operates an online estate agency platform offering residential property sales and lettings services. Provides house valuations, property listings on major property portals, marketing support, and…
Serves consumers across Great Britain, including homeowners selling properties, buyers searching for homes, landlords letting properties, tenants renting, and home movers seeking valuations or…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsProvides unsecured online personal loans to consumers, offering fixed‑term borrowing typically between £250 and £2,000. Applications are submitted online with eligibility checks, affordability…
Serves individual consumers seeking small unsecured personal loans online, including borrowers with poor credit histories or emergency cash needs, with loan values from £250 to £2,000.
Financial Health
StableStable · -90% CAGR over 2y
Location
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Computed from 3 filingsProvides an online platform for creating shared collections for group gifts and occasions. Users invite contributors via a link to add money and messages, then redeem the collected funds as cash,…
Serves consumers and workplace groups, including friends, family members and colleagues involved in shared celebrations such as leavers, teacher gifts, weddings, honeymoons, birthdays, retirements,…
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 2y
Location
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Holding company that owns investments in group businesses engaged in purchasing consumer debt portfolios and managing collections, customer accounts and repayment plans, providing tools and support…
Serves UK consumers whose credit accounts have been purchased, particularly individuals managing personal debt through repayment plans and money-management support.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 2 filingsOperates an online travel agency specialising in cruise holidays. Provides booking for ocean and river cruises, cruise-and-stay packages, expedition voyages, and related travel arrangements across…
Serves UK consumers booking cruise holidays, including couples, solo travellers, families, adults-only travellers, luxury cruise buyers, and customers seeking no-fly, river, expedition, world or…
Financial Health
StrongStrong · Profitable · 4% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsProvides retail, SME, corporate and institutional banking services, including savings and current accounts, loans, credit cards, payment processing, international transfers, trade finance, investment…
Serves individual consumers, private clients, SMEs, corporates, global business customers and financial institutions across retail, commercial, corporate and institutional banking segments.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsActs as a credit broker for car finance, enabling consumers to compare and apply for used car finance products from multiple lenders, including hire purchase, PCP and personal loans, and offering…
Serves UK consumers aged 18+ looking to finance a used car purchase or refinance an existing car finance agreement, including those comparing options outside dealer finance.
Financial Health
HealthyHealthy · -64% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling men’s and boys’ clothing, footwear, and accessories, including suits, casualwear, and branded fashion items. Offers products from multiple fashion brands as…
Sells directly to consumers shopping for men’s and boys’ clothing, footwear, tailoring, schoolwear and gifts, including customers buying casualwear, branded fashion and formal suits online.
Financial Health
HealthyHealthy · Growing, Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsOperates supermarkets selling groceries including fresh produce, meat, seafood, specialty and organic foods. Provides in‑store and online grocery shopping, weekly promotions, prepared food and…
Sells to consumers and families shopping for groceries, fresh food, specialty and organic products, including online shoppers, in-store customers and people ordering catering or prepared meals.
Financial Health
HealthyHealthy · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides insurance brokerage services, comparing quotes from multiple insurers for car, van, motorcycle and home insurance. Specialises in arranging cover for drivers with convictions, modified or…
Serves UK consumers and motorists, including young, convicted, modified/imported or high-performance car drivers, ex-company car drivers, van and motorcycle owners, and home insurance buyers.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsProvides banking services including savings accounts, cash ISAs and fixed‑rate deposits, personal loans, and specialist lending such as buy‑to‑let and commercial mortgages, property development…
Serves UK individuals, established businesses with surplus cash or funding needs, and property professionals including developers, buy-to-let investors, and residential or commercial landlords.
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Computed from 5 filingsOperates an online food and cooking platform publishing tested recipes, meal ideas, cooking guides, kitchen tips, food news, and video content. Offers newsletters, a mobile app, and subscription…
Serves consumer home cooks and food enthusiasts seeking recipes, meal ideas, party food, cooking guides, kitchen tips, food news, newsletters, app content and paid memberships.
Financial Health
StrongStrong · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsOperates scheduled passenger bus services as part of the First Bus group. Runs public transport routes, school services and private hire operations, providing ticketing, journey information and…
Serves consumers and public-sector transport partners in Greater Manchester, including students, commuters, leisure travellers, concessionary passengers, schools and Transport for Greater Manchester.
Financial Health
StableStable · Hiring · 18% CAGR over 4y
Location
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Computed from 3 filingsOperates a chain of cinemas offering film screenings, event cinema broadcasts, and special showings such as subtitled, sensory‑friendly, parent‑and‑baby and seniors sessions. Provides online ticket…
Serves consumers in UK and Irish towns, including families, students, parents with babies, older audiences, and customers seeking sensory-friendly or subtitled screenings, plus groups booking private…
Financial Health
StrongStrong · Hiring · 15% CAGR over 2y
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Computed from 3 filingsProvides travel and pet insurance policies for individuals, including single‑trip and annual travel cover and lifetime or maximum benefit pet insurance for dogs and cats. Offers online quotes, policy…
Sells to individual consumers planning holidays and pet owners with dogs or cats, including travellers seeking single-trip or annual cover and owners comparing lifetime or maximum-benefit pet…
Financial Health
HealthyHealthy · Hiring · 18% CAGR over 2y
Location
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Computed from 2 filingsProvides a digital finance platform offering cryptocurrency wallets, exchange services, and payment cards. Enables users and businesses to buy, hold, transfer, and spend cryptocurrencies and fiat,…
Serves retail crypto users, high-net-worth individuals, businesses needing stablecoin banking and corporate cards, and developers building stablecoin payment/card products. Targets a mix of B2C, B2B…
Financial Health
StrongStrong · Hiring · 66% CAGR over 1y
Location
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Computed from 5 filingsOperates health and fitness clubs offering gym equipment, swimming pools, group exercise classes, squash courts and personal training. Provides membership programmes, swimming lessons, fitness…
Serves individual consumers and families seeking gym, swimming and fitness club memberships, including students, over-65s, women-only gym users, parents booking children’s swim lessons, and members…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides travel insurance policies including single‑trip and annual multi‑trip cover for individuals, couples, families and groups. Policies include cover for leisure activities and options for…
Sells to consumers needing leisure travel insurance, including individuals, couples, families, single-parent families and small groups. Serves travellers taking single or annual multi-trip cover,…
Financial Health
StrongStrong · -1% CAGR over 5y
Location
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Computed from 3 filingsOperates fashion retail and wholesale distribution of clothing and accessories through brands including JACK & JONES, VERO MODA, ONLY and NAME IT, supplying garments for men, women and children via…
Sells to consumers of all ages and genders, and serves multi-brand retailers and department stores through wholesale partnerships globally.
Financial Health
StableStable · Hiring · 19% CAGR over 2y
Location
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Computed from 2 filingsOperates a chain of cinemas showing film releases and special screenings. Sells tickets online and offers food and drink service, membership programmes, private cinema hire, and film-related events.
Sells to cinema-going consumers seeking film screenings, events, food and drink, memberships and gift cards, and to individuals or organisations booking private hire for social or corporate occasions.
Financial Health
HealthyHealthy · Hiring · 1170% CAGR over 1y
Location
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Computed from 3 filingsDistributes and sells architectural paints and coatings through specialist retailers and an online shop. Offers interior and exterior paint products, colour samples, colour cards, and digital tools…
Serves UK consumers decorating homes, professional painters/decorators and interior design trade customers, while also supplying specialist paint retailers and stockists.
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 2y
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Computed from 3 filingsOperates an online retail store selling fishing tackle and bait, including rods, reels, lines, hooks, floats, feeders and other angling equipment and accessories for coarse, carp, fly and sea fishing.
Sells directly to consumer anglers, from coarse, carp, match, sea and fly fishing enthusiasts to hobbyists needing rods, reels, bait and accessories, via an online store with UK and international…
Financial Health
StrongStrong · Growing, Hiring · 34% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling contemporary women’s clothing, footwear and accessories. Offers dresses, tops, knitwear, trousers, coats and occasionwear from multiple fashion brands, along…
Sells to women consumers shopping online for contemporary fashion, footwear, accessories and occasion wear, including branded ranges in sizes 8-22 and shoes sizes 3-9.
Financial Health
StableStable · -67% CAGR over 4y
Location
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Computed from 3 filingsProduces and sells ready‑to‑heat prepared meals available for online order and delivery. Offers meal‑prep style dishes designed to be reheated at home, providing pre‑portioned cooked meals for…
Targets health-conscious consumers, busy individuals and households seeking convenient fresh meal-prep options that save time while fitting taste and wellness priorities.
Financial Health
StrongStrong · Growing, Hiring · 141% CAGR over 3y
Location
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Computed from 5 filingsDevelops and operates electric vehicle charging infrastructure including high‑power charging networks, motorway charging hubs and dedicated electric forecourts. Also develops hybrid solar farms and…
Serves EV drivers across the UK, including motorists using motorway services, airports, forecourts and shopping destinations, plus site partners and businesses seeking EV charging infrastructure.
Financial Health
StrongStrong
Location
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Computed from 5 filingsBuys and sells gold, silver and platinum products including bullion bars, coins and jewellery through an online platform. Purchases scrap gold, watches and dental gold from customers and offers…
Serves UK consumers, private investors and trade sellers looking to sell jewellery, watches, coins, bars or dental gold, as well as buyers of bullion and precious-metal storage.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsDevelops and manufactures audio and hearing technology, including hearing aids, professional and consumer headsets, video conferencing equipment, and gaming audio devices, sold under brands such as…
Serves a mix of B2B and consumer markets: hearing care professionals and people with hearing loss, enterprises outfitting staff and meeting rooms, and gamers.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
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Computed from 5 filingsDevelops and sells golf performance tracking devices including GPS watches, laser rangefinders and shot‑tracking sensors. Provides a mobile app and dashboard that record on‑course shots and analyse…
Sells primarily to consumer golfers seeking GPS, rangefinding and shot-tracking products to improve their game, and also serves golf coaches through its coaching platform.
Financial Health
HealthyHealthy · -55% CAGR over 5y
Location
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Computed from 3 filingsPrepares and delivers ready-made meals through weekly subscription plans. Offers a rotating menu of cooked dishes such as chicken, pasta and meatball meals, supplied chilled and designed to be…
Targets health-conscious consumers, including busy individuals, people managing calorie or wellness goals, athletes with larger appetites, and couples or pairs seeking convenient weekly meal plans…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 2y
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Computed from 4 filingsOperates a network of property auction rooms and an online auction platform for residential, commercial, and land sales. Lists auction lots, manages bidding, and provides guides, catalogues, and…
Serves UK property sellers and buyers, including homeowners, landlords, investors, developers, self-builders and businesses seeking residential, commercial or land auction opportunities.
Financial Health
StableStable · Hiring · 16% CAGR over 3y
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Computed from 5 filingsOperates self‑storage facilities offering rentable storage units for household and business use, including furniture, student, equipment, and document storage. Also sells packing materials and…
Serves UK consumers needing personal storage and businesses needing commercial storage, including movers, students, homeowners, home workers, online retailers, tradespeople, offices, and companies…
Financial Health
WeakWeak · -2% CAGR over 4y
Location
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Computed from 5 filingsProvides baby, toddler and children's swimming lessons through franchised local teams, offering structured programmes from infancy to pre‑teen levels. Also sells branded swimwear, swim nappies,…
Sells primarily to parents and families with babies, toddlers and children aged 0–10 seeking swimming lessons, plus expectant mothers for aquanatal classes. Also serves consumers buying children’s…
Financial Health
HealthyHealthy · -69% CAGR over 4y
Location
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Computed from 3 filingsProvides a personal finance application that connects bank and credit card accounts to track balances, income and spending. Enables users to tag transactions with friends and photos, analyse spending…
Sells to consumers who want to manage personal finances, especially socially active individuals budgeting shared spending, trips, weddings and other experiences with friends or family.
Financial Health
StrongStrong · Hiring · 10% CAGR over 2y
Location
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Computed from 5 filingsSells video game consoles and accessories including PlayStation 5 systems and DualShock controllers, offering hardware bundles and related gaming products for consumer purchase through its website.
Serves retail consumers, including gamers, students and families, looking for PlayStation consoles and accessories.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
Location
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Computed from 3 filingsDevelops and sells new‑build residential properties, delivering housing developments of detached, semi‑detached and terraced homes. Provides show homes, online search tools and customer support for…
Sells to UK consumers buying new-build homes, including first-time buyers, movers, downsizers and families seeking properties in regional developments across England, Scotland and Wales.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 2y
Location
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Computed from 5 filingsOperates an online media platform publishing video game news, guides, reviews, features, and lists. Covers titles such as Call of Duty, Fortnite, Pokémon, and EA FC, providing updates, gameplay tips,…
Serves consumer audiences interested in video games, especially players and fans of major franchises such as Call of Duty, Fortnite, EA FC, Pokémon, The Sims, and League of Legends seeking news,…
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 4y
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Computed from 3 filingsDesigns and sells fitted kitchens, bathrooms and living space furniture through showrooms and online tools. Provides kitchen planning services, style and colour-based product ranges, and appliances…
Sells to homeowners and home renovators planning fitted kitchens, bathrooms and living spaces, alongside prospective franchise partners and project customers.
Financial Health
HealthyHealthy · Hiring · 53% CAGR over 2y
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Computed from 3 filingsProvides ophthalmic services including laser eye surgery, lens replacement and cataract surgery, alongside eye tests and vision care. Also sells prescription glasses, sunglasses and contact lenses…
Serves UK consumers and patients seeking vision correction, cataract care, eye tests, glasses and contact lenses, with some corporate eye care for employers.
Financial Health
HealthyHealthy · -12% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides sales of new and used Toyota cars and vans, offers vehicle finance and leasing, and supports ownership with servicing, maintenance, parts, accessories and aftersales services.
Serves UK consumers, Motability customers, company car drivers, fleet managers, sole traders and local businesses buying or financing cars, vans and pick-ups.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 2 filingsProvides information technology certification programmes, training materials and examination resources for IT professionals. Develops and administers industry certifications covering areas such as…
Serves aspiring and current IT professionals, enterprise employers, government agencies, training partners, and academic institutions, including higher education, secondary education, instructors and…
Financial Health
StrongStrong · Hiring · 20% CAGR over 1y
Location
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Computed from 4 filingsOperates an online retail store selling foot and nail care products, including insoles, orthotics, foot creams, fungal nail treatments, nail care tools, socks, and protective foot care items approved…
Serves UK consumers with foot and nail conditions, including patients seeking self-care options, and businesses such as chiropody and podiatry practices.
Financial Health
StableStable · Hiring · 24% CAGR over 3y
Location
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Computed from 5 filingsOperates a footwear retail store and online shop selling shoes, boots, trainers, sandals and slippers for men, women and children. Also sells handbags and accessories and stocks branded casual,…
Serves B2C retail consumers and families shopping online or in-store, including women, men, boys, girls, and parents buying back-to-school footwear and accessories.
Financial Health
HealthyHealthy · Growing, Hiring · 2% CAGR over 4y
Location
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How Microsoft Azure usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Microsoft Azure is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Hosting & PaaS
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Frequently asked questions
How many UK B2C companies use Microsoft Azure?
What share of UK B2C companies run Microsoft Azure?
How is Microsoft Azure usage detected?
What size B2C companies use Microsoft Azure in the UK?
What do Microsoft Azure-running B2C companies also run?
Can I get contact details for these companies?
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