B2C Companies Using GitHub Pages in the UK: 53 Active Firms (2026)
B2C businesses using static site hosting sell directly to consumers through public websites, with UK adoption signalling lean web operations.
Consumer-facing adopters use this static-hosting stack where the web presence is closer to a compiled content layer than a full application estate: campaign pages, service explainers, location pages, appointment funnels and lightweight storefront steps. Adoption usually signals a lean web team, a preference for version-controlled publishing, and enough technical ownership to avoid a fully managed site builder. It also points to direct acquisition discipline. These firms tend to care about page speed, low hosting overhead and predictable deployment more than heavy back-office customisation, so the stack fits operators with modest transaction complexity and a need to keep marketing changes moving without a large platform team.
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In the UK, 53 actively trading business-to-consumer firms are running this static-hosting stack on public websites. The employment footprint is small but visible: 435 staff are reported across the cohort, and every firm with employment coverage reports some headcount. Within the sector’s platform-as-a-service mix, the stack accounts for 0.7% of detected adoption across 7,272 sites, near the foot of the ranking, level with another specialist host and below the higher-share platforms. Registered addresses skew towards London at 24.5% and the South East at 18.9%, followed by the South West at 9.4%, the East of England at 7.5% and Northern Ireland at 7.5%.
Consumer web estates using static hosting usually face their compliance work at the edges of the stack rather than in the hosting layer itself. Payment pages, booking widgets, forms and analytics tags bring GDPR and ICO considerations around consent, processor terms, retention and onward sharing. Procurement is often developer-led, so operational controls matter: domain ownership, access to the source repository, deployment permissions and a recoverable build process. For businesses selling services or experiences directly, the practical risk is less about server administration and more about knowing which third-party components collect consumer data.
Adoption appears likely to remain selective among consumer-facing firms. The fit tends to be clearest for operators with content-led acquisition, relatively simple transaction paths and enough in-house technical confidence to manage versioned publishing. Pressure may come from different directions: packaged commerce and booking suites absorbing more front-end work, while developer-led teams keep favouring lighter build-and-host patterns for campaign sites. The cohort’s shape suggests a long tail of practical use rather than a broad move away from managed web platforms.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of GitHub Pages varies by company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run GitHub Pages (28 detected). 0.1% of the 26,843 companies with 10–50 employees run GitHub Pages (23 detected). 0% of the 3,060 companies with over 50 employees run GitHub Pages (1 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
53
Active firms
2026
0.7%
Of detected PaaS share
UK B2C
9
Median headcount
Filed accounts
97
Verified directors
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (1 of 53 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
Within B2C companies with a detectable PaaS system, this static-site system accounts for 0.7% (53) of detections; one competing system accounts for 62.4% (4,537).
Detected PaaS use in B2C is concentrated, with the five largest systems covering 62.4% (4,537), 14.5% (1,051), 11.2% (817), 10.0% (728) and 5.9% (431).
London accounts for 24.5% (13) of registered addresses, followed by the South East at 18.9% (10).
One co-occurring technology appears on 98.1% (52) of these B2C websites; the next highest co-occurrence is 18.9% (10).
Field services and trades account for 18.9% (10) of tagged firms, with construction at 17.0% (9) and travel and hospitality at 15.1% (8).
Hosting & PaaS market share among UK B2C
Share of the 7,272 UK B2C with a detectable system. As of June 2026.
What else do GitHub Pages-running B2C run?
Share of the 53 GitHub Pages-running UK companies where each technology was also detected. As of June 2026.
Where GitHub Pages B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
9
Median headcount
£477K
Median UK turnover
1.9%
Above £5M turnover
4
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 67 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK B2C using GitHub Pages
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDesigns and retails women's clothing including dresses, knitwear, tailoring, jackets, tops, trousers and skirts through an online store, offering workwear and occasionwear collections and seasonal…
Targets women consumers shopping online for workwear, occasionwear, wedding guest outfits, holiday edits and everyday wardrobe pieces.
Financial Health
HealthyHealthy · 2% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProduces and sells stone‑ground whole wheat flour milled to order from sourced wheat grains. Uses traditional milling to grind grains into atta and supplies packaged flour products for household…
Sells direct to health-conscious households and home cooks buying fresh, chemical-free wheat flour for everyday chapati and roti making, with doorstep delivery.
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and distributes a digital note‑taking application for iOS, Android, Windows and web that enables handwritten and typed notes, handwriting search, audio recording and transcription, document…
Serves a mix of B2C and B2B users: students, teachers and schools, individual planners and journalers, and business teams using digital notes for meetings, workshops and collaboration.
Financial Health
WeakWeak · -6% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates Thai restaurants serving modern Thai cuisine. Offers dine‑in meals and takeaway including curries, stir‑fries, noodles, soups and starters, with online menus, table booking and gift vouchers.
Serves individual diners, couples, families and groups seeking Thai restaurant meals in Morpeth, Newcastle and Durham, including customers booking tables or buying gift vouchers.
Financial Health
StableStable · -4% CAGR over 2y
Location
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Computed from 5 filingsOperates online coupon, discount and cashback platforms across multiple countries. Connects consumers with promotional offers from retail brands and generates sales and customer acquisition for…
Serves a mixed B2C and B2B market: consumers seeking coupon, cashback and voucher offers globally, plus retail brands, advertisers and affiliate networks focused on performance-marketing customer…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 4 filingsOperates a table-service cocktail bar offering mixed drinks and alcoholic beverages, with customer gaming areas featuring retro video game consoles and board games, and hosting live music, open mic…
Serves consumers in central Cambridge, including cocktail drinkers, groups seeking table bookings, retro gaming and board game enthusiasts, live music attendees, and people looking for evening bar…
Financial Health
DistressedDistressed · 41% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDevelops video games, focusing on social and community‑oriented titles. Produces “Sunshine Days: Town Builder”, a village‑life farming and town‑building game with social gameplay features for online…
Sells to consumers who play wholesome social video games, particularly players interested in village-life, farming and town-building games with social features.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 4 filingsProvides mobile bar hire for events, supplying professional bartenders and cocktail services for corporate functions, weddings and private parties. Offers custom drink menus, bar setups, and service…
Serves businesses of all sizes hosting corporate events, plus private individuals and couples planning parties and weddings across the UK, including product launches, awards, conferences, networking…
Financial Health
StableStable · Hiring · 58% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and operates education technology platforms for medical training and career preparation, including services that help doctors prepare for specialty training applications, provide…
Serves doctors, surgeons and aspiring medical students seeking career progression, training job applications, masterclasses, and medical school exam/interview preparation.
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDevelops sports analytics and training software that converts wearable device data (e.g., Fitbit, Garmin) into visualisations and insights, and provides training plans, predictive analytics, and…
Targets B2C athletes and fitness enthusiasts, and B2B trainers, strength-and-conditioning coaches, athletic trainers and sports performance staff working with school, university and private-sector…
Financial Health
HealthyHealthy · 2% CAGR over 4y
Location
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Computed from 5 filingsDistributes and sells dry steam cleaning systems, including household and professional steam cleaners, accessories and tools. Provides product information, demonstrations and support for equipment…
Sells to consumers and homeowners for household cleaning needs, with some products also positioned for professional users requiring higher-performance equipment.
Financial Health
HealthyHealthy · -20% CAGR over 4y
Location
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Computed from 5 filingsProvides early childhood care and education for children aged 3 months to 5 years, including infant, toddler, preschool and pre‑K programs. Offers supervised play‑based learning, daily routines,…
Serves local parents and families seeking early childcare and education for infants, toddlers, preschool and pre-K children aged 3 months to 5 years.
Financial Health
WeakWeak · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDevelops and publishes casual mobile video games. Creator of Puzzle Punks, a player‑versus‑player match‑3 puzzle game available on iOS and Android, with related player support and community channels.
Targets B2C mobile gamers on iOS and Android, particularly casual game players interested in PvP match-3 puzzle titles, with community engagement via Discord during testing.
Financial Health
WeakWeak · 0% CAGR over 1y
Location
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Computed from 5 filingsProvides dog training and behaviour support, along with dog boarding, daycare, and grooming services. Also operates a dog park, runs puppy preparation programmes, and supports dog rescue activities…
Serves dog owners and pet owners seeking boarding, daycare, training, grooming and behaviour support, with services aimed at households in London, the Home Counties and owners across the UK.
Financial Health
StrongStrong · Hiring · 54% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a group of businesses involved in online retail, software development, manufacturing and investment. Runs e‑commerce sites selling hobby supplies, electronics, printed products and gifts,…
Targets online retail consumers in hobby, craft, electronics, gifts and partyware categories, and B2B clients including mobile-app customers, print and packaging buyers, warehousing users, and…
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
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Computed from 4 filingsOperates a plant nursery specialising in the cultivation and sale of trees, shrubs and perennials. Offers collections including native plants, magnolias, Japanese maples and deer‑resistant varieties,…
Serves retail gardening customers and homeowners looking for trees, shrubs, perennials and specialty plant collections for private gardens and outdoor spaces.
Financial Health
HealthyHealthy · -8% CAGR over 3y
Location
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Computed from 5 filingsDevelops video games, including the title The Last Night. Operates a game development studio producing interactive entertainment and publishing development updates and technical articles about its…
Sells to consumers in the video games market, particularly players and online gaming communities interested in narrative, cinematic indie games such as The Last Night.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates a taxi and private hire service offering local journeys, airport transfers, and pre-booked transport. Provides saloon, estate and MPV vehicles for individuals and groups, with online and…
Serves consumers and business clients in Crawley, Gatwick and surrounding areas, including local taxi passengers, airport transfer users, leisure travellers, corporate account customers and small…
Financial Health
WeakWeak · -16% CAGR over 4y
Location
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Computed from 5 filingsProvides residential building and renovation services including bathroom and kitchen installations, home refurbishments, and house extensions. Manages projects from design and architectural drawings…
Serves homeowners and residential property owners in Edinburgh and East Lothian, including owners of new-build and existing homes planning renovation or extension projects.
Financial Health
StrongStrong · Hiring · 41% CAGR over 4y
Location
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Computed from 5 filingsProvides domestic and commercial plumbing and heating services, including installation, maintenance and repair of boilers, gas and oil heating systems, and general plumbing work. Gas Safe and OFTEC…
Serves domestic and commercial customers, including homeowners, landlords and businesses with heating and plumbing requirements, particularly users of gas or oil-fired systems.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsOperates a vehicle repair garage providing MOT testing, tyre supply and fitting, exhaust and brake replacement, routine servicing and mechanical repairs. Also offers wheel alignment, diagnostics and…
Serves local motorists and vehicle owners in Aberdare and the surrounding area, selling direct to consumers needing tyres, MOTs, servicing, brakes, exhausts and general car repairs.
Financial Health
StrongStrong · Hiring · 4% CAGR over 4y
Location
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Computed from 3 filingsOperates an online platform for cryptocurrency investing, enabling users to buy digital assets and copy managed crypto investment strategies. Provides portfolio management tools, automated…
Serves retail crypto investors, beginners, experienced traders and portfolio managers, alongside businesses, SME owners and financial advisors managing crypto exposure or client portfolios.
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 2y
Location
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Computed from 3 filingsProvides event entertainment services including DJ and karaoke performances, emcee hosting, dance and uplighting systems, video projection and slideshow production, outdoor party games, and wedding…
Serves couples planning weddings, families hosting private events, schools, corporate event organisers and fundraising groups seeking entertainment for mixed-age audiences.
Financial Health
StrongStrong · Growing · 4% CAGR over 2y
Location
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Computed from 5 filingsProvides personal homecare services for individuals in their own homes, including elderly people and those with physical disabilities, mental illness, learning disabilities, sensory impairments,…
Serves individuals and families seeking personal homecare for elderly, frail, physically or sensory disabled, mentally ill, terminally ill, or learning disabled loved ones.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
Location
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Computed from 5 filingsProvides wheelchair-accessible taxi and private hire transport services, including airport transfers and meet‑and‑greet pickups. Operates a fleet of saloon, estate and multi‑seat vehicles and offers…
Serves wheelchair users, disabled passengers and their families, as well as local residents and airport travellers needing accessible or standard transport around Crawley, Gatwick, Horley, Redhill,…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 4 filingsProvides vehicle servicing, MOT testing, and repair for cars and light commercial vehicles, including diagnostics, braking, clutches, exhausts, air conditioning, tyres, suspension, steering,…
Serves local private motorists and small businesses operating cars or light commercial vehicles, including van owners needing ongoing vehicle maintenance support.
Financial Health
StrongStrong · Hiring · 10% CAGR over 3y
Location
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Computed from 5 filingsProvides residential construction services including home renovations, extensions, and new-build housing projects. Also offers design and project delivery from concept through completion, covering…
Serves homeowners and residential property owners in London planning renovations, home extensions, new builds or design-and-build projects, including clients seeking bespoke improvements to existing…
Financial Health
StableStable · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides property development services focused on building residential homes, including design and construction of traditional-style houses and small housing developments, managing projects from…
Sells to private homebuyers seeking new traditional residential properties in the Henley-on-Thames area, including buyers who want input on specifications during development.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 2 filingsFinancial Health
DistressedDistressed · -20% CAGR over 1y
Location
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Computed from 4 filingsProvides garden maintenance, landscaping and garden design services. Offers grounds clearance, tree and shrub pruning, pest and disease treatment, pressure washing, and horticultural consultancy…
Serves environmentally conscious homeowners and private garden owners across Central London, North London and Hertfordshire, including customers interested in lower-carbon, self-sufficient gardens.
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Computed from 5 filingsProvides residential building and renovation services including house extensions, new builds, loft conversions and refurbishment of traditional properties. Manufactures timber kits and manages…
Serves homeowners and property owners, including guest house owners, seeking residential building projects such as extensions, new builds, loft conversions, refurbishments and driveways.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 4 filingsDevelops an open-source messaging platform offering end‑to‑end encrypted text, audio and video communication. The system connects users via links or QR codes without persistent user IDs and includes…
Serves privacy-conscious consumers, online communities, group organisers and businesses that need secure, decentralised messaging and control over contacts, groups and communications.
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates a car service centre providing MOT testing and vehicle maintenance, and a computer recycling operation that collects electronic waste, refurbishes and repairs PCs, and sells new and…
Sells to local consumers including students, professionals, home users and vehicle owners, and to businesses upgrading IT equipment that need computer collection, refurbishment, recycling and related…
Financial Health
WeakWeak · -70% CAGR over 4y
Location
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Computed from 5 filingsProvides residential construction services including custom home building, structural framing, and large-scale home renovations. Manages projects from design and structural work through remodeling…
Serves homeowners and families planning custom homes or renovations, alongside builders, contractors and DIY homeowners involved in residential construction projects.
Financial Health
DistressedDistressed
Location
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Computed from 3 filingsCreates and sells optical illusion artworks known as reverspectives, including painted relief sculptures, screenprints and editioned multiples. Operates an online gallery and shop showcasing works,…
Serves art collectors, private buyers and gallery audiences interested in contemporary optical and illusion-based art, including purchasers of prints, multiples and related works.
Financial Health
HealthyHealthy · -5% CAGR over 2y
Location
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Computed from 5 filingsProvides MOT Class 4 and 7 testing, routine vehicle servicing, and mechanical and electrical repairs for cars and light commercial vehicles, including diagnostics and maintenance using replacement…
Serves private motorists, van owners and small local businesses operating cars or light commercial vehicles in Wiveliscombe and the surrounding Taunton area.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsBuilds residential and commercial properties including family homes, luxury houses, holiday accommodation and hotel developments. Provides housebuilding with bespoke design options and manages…
Serves private homebuyers in and around Ballycastle, including first-time buyers, families, luxury upgraders, holiday-home buyers and retirees, alongside commercial property clients such as hotels…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 3 filingsFinancial Health
HealthyHealthy · Hiring · 56% CAGR over 2y
Location
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Computed from 5 filingsProvides joinery and general building services for residential construction and renovation projects, including carpentry, bespoke woodwork and construction management, delivering building works from…
Serves property owners and construction clients in Deeside, Royal Deeside, Aberdeen and surrounding North East Scotland towns.
Financial Health
StableStable · -4% CAGR over 4y
Location
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Computed from 5 filingsProvides vehicle body repair and refinishing services for cars, vans, trucks, buses and other commercial vehicles. Offers accident repairs, paintwork, inspections, vehicle recovery and courtesy…
Serves fleet operators and private vehicle owners, including car and van owners, commercial truck fleets, bus and coach operators, motorhome owners and horse box owners.
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsProvides vehicle servicing, maintenance and restoration for a range of cars, specialising in American vehicles and Ram models. Works with a partner workshop on restoration projects and operates as an…
Serves motorists and vehicle owners, particularly owners of American vehicles and Ram models, around West Dereham and the King’s Lynn/A10 area.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides veterinary services for horses, including routine health checks, vaccinations, dental care and parasite control, lameness evaluation using imaging, emergency treatment, laboratory…
Serves horse owners, equestrian clients, breeders and prospective horse buyers in Shropshire and surrounding areas, combining B2C and small equine-business customers.
Financial Health
StableStable · Hiring · 6% CAGR over 2y
Location
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How GitHub Pages usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
GitHub Pages is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Hosting & PaaS
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Frequently asked questions
How many UK B2C companies use GitHub Pages?
What share of UK B2C companies run GitHub Pages?
How is GitHub Pages usage detected?
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