B2C Companies Using Firebase in the UK: 178 Active Firms (2026)
B2C companies using app backend services sell digital consumer products and manage web or mobile user journeys across the UK.
For consumer operators, the hosted app-backend stack usually sits behind login, profile storage, event collection, messaging triggers and app release cycles. Its use suggests a product and engineering team that wants to ship mobile or web journeys without building every identity, analytics and notification component itself. The buyer is often a digital product, growth or platform team inside a subscription, ecommerce, marketplace, travel, leisure, healthcare or retail business. Engagements tend to be operational rather than purely experimental: the stack supports customer acquisition, retention and service usage, so procurement usually involves engineering, marketing technology, privacy and commercial stakeholders.
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The UK adoption picture covers 178 actively trading B2C companies running this hosted app-backend stack. Reported employment totals 2,800 people, with all 97 headcount-reporting firms disclosing staff numbers. Among 282 development-tool adopters in this sector, the stack ranks first with 63.1% category share. Registered-office geography skews towards London at 27.5%, followed by the South East at 18.0%, the East of England at 9.0%, the North West at 8.4% and the South West at 8.4%.
Consumer-facing app backends sit close to identity, behavioural analytics and messaging, so procurement tends to involve product, engineering, privacy and customer-growth teams rather than engineering alone. The more exposed use cases are account creation, push notification, personalisation and re-engagement, where consent capture, retention rules and incident response have to be mapped before a stack is embedded. For subscription, marketplace or app-led retailers, the system also touches payment journeys and customer-support workflows. That does not make adoption a regulated activity in itself, but it does pull the buyer into ordinary privacy, security and consumer-protection checks.
Adoption appears likely to remain concentrated among consumer brands that need account-based journeys but do not want to maintain every backend service in-house. The cohort has a long tail of small operators, which tends to favour hosted services over custom infrastructure. Larger consumer businesses may keep the stack for experimentation while moving more sensitive workloads into wider cloud estates. Bundling also matters: analytics, messaging and authentication are more often bought as part of a broader growth or customer-platform decision, so some usage may be hidden inside larger implementation programmes rather than presented as a standalone engineering choice.
Adoption by company size
Adoption of Firebase rises with company size across the trading UK B2C companies in this cohort. 0.2% of the 54,825 companies with under 10 employees run Firebase (108 detected). 0.2% of the 26,843 companies with 10–50 employees run Firebase (64 detected). 0.3% of the 3,060 companies with over 50 employees run Firebase (9 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
178
Active firms
2026
63.1%
Of detected Development share
UK B2C
8
Median headcount
Filed accounts
376
Verified contacts
Across this cohort
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Key facts
About 8% of the trading cohort reports turnover above £5M (15 of 178 firms) — the rest sits below that revenue band.
11% of the cohort was incorporated since 2022 (20 firms), so a sizeable share is in its first few filing cycles.
Within B2C firms with a detectable Development system, this app-backend technology accounts for 63.1% (178 of 282), compared with 20.9% (59) and 15.2% (43) for the next two detected systems.
The three largest detected technology overlaps are 53.4% (95), 42.7% (76) and 34.8% (62), pointing to consumer products where traffic handling, tagging and audience measurement sit close to the app layer.
Registered offices skew towards London at 27.5% (49), followed by the South East at 18.0% (32) and the East of England at 9.0% (16).
Healthcare Provider and Travel & Hospitality are the largest sector tags, each at 16.9% (30), followed by E-commerce at 11.8% (21); tags overlap, so these are not mutually exclusive categories.
Hosting & PaaS market share among UK B2C
What else do Firebase-running B2C run?
Share of the 178 Firebase-running UK companies where each technology was also detected. As of June 2026.
Where Firebase B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£545K
Median UK turnover
8.4%
Above £5M turnover
20
Incorporated since 2022
376 verified decision-maker contacts
across these 178 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Firebase
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Provides personalised weight‑loss programmes combining prescription GLP‑1 medication or meal‑replacement products with behavioural support delivered through a mobile app. Also sells nutrition…
Serves adults seeking weight management support, including self-paying consumers and NHS patients referred through partner programmes such as Momenta, Oviva and Xyla.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 4 filingsProduces and sells plant‑based food products including snacks, oat bars and breakfast items. Operates an online platform and app offering vegan recipes, meal plans, and wellness content such as…
Serves health-conscious consumers and families seeking plant-based and vegan food products, recipes, meal planning and wellness content through online shopping and membership access.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsDevelops and publishes sports video games for mobile and digital download platforms, focused on football titles. Products include Dream League Soccer, Score! Hero, Score! Match, and Ultimate Clash…
Serves consumers, particularly mobile gamers and football fans worldwide, who use digital app platforms and participate in single-player or multiplayer soccer game experiences.
Financial Health
StableStable · -66% CAGR over 4y
Location
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Computed from 3 filingsProvides doorstep delivery of organic milk in glass bottles sourced from local farms, along with other groceries and produce. Customers place orders online or via an app for scheduled home deliveries…
Serves households in its delivery areas seeking regular doorstep milk and local produce, particularly consumers prioritising organic products, glass bottles and reduced plastic.
Financial Health
HealthyHealthy · Hiring · 67% CAGR over 2y
Location
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Computed from 5 filingsPrepares and sells Neapolitan-style pizzas along with sides, salads, desserts and drinks. Offers takeaway and home delivery, with orders placed through its website and mobile app and pizzas made to…
Sells directly to consumers ordering Neapolitan pizza for home delivery, including households and individuals using its own app and customers seeking pizza, sides, desserts, drinks or vegan menu…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides car finance brokerage services through an online platform. Compares loan offers from a panel of lenders, provides quotes and eligibility checks, and enables customers to browse dealer…
Serves UK consumers seeking finance to buy cars, including applicants comparing lender options and browsing vehicles from dealers nationwide.
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
Location
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Computed from 2 filingsOperates holiday parks offering self‑catering accommodation including caravans, lodges, chalets, apartments and cottages. Provides camping, touring and glamping pitches, on‑site entertainment and…
Serves UK consumers planning family seaside holidays, including families, couples, groups, campers and touring caravan users, plus private buyers seeking holiday homes in Devon, Cornwall, Somerset…
Financial Health
StableStable · 7% CAGR over 1y
Location
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Computed from 5 filingsOperates an online travel booking platform offering flight ticket reservations, hotel bookings, and bus tickets. Provides tools to search fares, manage travel bookings, and access travel deals and…
Serves leisure travellers, business travellers, corporate travel accounts and travel agents seeking online flight, hotel and bus bookings.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Develops software products for the video gaming market, including online marketplaces and game streaming services. Designs, builds, tests, and deploys digital platforms and tools used by gamers,…
Serves consumers in the gaming market, including gamers using online marketplaces and game streaming services, with a worldwide user base across 163 countries.
Financial Health
N/AN/A · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides a financial app offering multi‑currency accounts, virtual and physical payment cards, currency exchange, and international money transfers. Also supplies business accounts, payment gateway…
Serves consumers using app-based multi-currency finance, plus businesses, developers and partners in eCommerce, crowdfunding, gaming, fintech and crypto with cross-border payment needs.
Financial Health
StableStable · 1% CAGR over 4y
Location
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Computed from 5 filingsOperates an online platform that connects individuals seeking home care with vetted private carers. Enables users to search, compare and book carers for live‑in, hourly or overnight care, and…
Sells to private clients and families seeking in-home care for themselves or loved ones, including live-in, hourly and overnight care users. Also serves self-employed private carers looking to find…
Financial Health
StableStable · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsProvides online veterinary consultations via video calls through smartphone, tablet or computer. Offers pet health advice, prescriptions and services for dogs, cats and other animals, and operates an…
Serves pet owners, primarily consumers with dogs, cats, horses, rabbits, exotic pets and farm animals, across listed markets including the UK, Sweden, Denmark, Germany, the US, Finland and Norway.
Financial Health
StableStable · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsOperates an online peer‑to‑peer lending platform that connects individual lenders with borrowers, offering consumer loans positioned as an alternative to credit cards and providing supporting web and…
Serves UK consumers seeking an alternative to credit cards, with a peer-to-peer model that also addresses individual lenders/investors.
Financial Health
WeakWeak · -10% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail platform selling branded footwear, clothing, bags and accessories for women, men and children, including trainers, boots, sandals, and apparel from fashion and sports brands.
Sells direct to consumers shopping online for women’s, men’s and children’s fashion, including footwear, clothing, bags, sportswear, luxury items and budget selections.
Financial Health
DistressedDistressed · -68% CAGR over 4y
Location
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Computed from 4 filingsOperates an online food delivery service offering restaurant meal kits created by partnered chefs and restaurants. Customers order curated menus online for nationwide delivery, with pre-prepared…
Serves UK consumers who want restaurant-quality dining at home, including food enthusiasts, weekend diners, gift buyers and subscription members ordering chef-led menus for nationwide delivery.
Financial Health
WeakWeak · Hiring · 34% CAGR over 3y
Location
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Computed from 5 filingsManufactures and sells leather handbags, purses, wallets, luggage and small accessories for men and women. Offers top‑handle, clutch, shoulder and travel bags, card holders and personalised leather…
Sells primarily to consumers seeking luxury British leather accessories and gifts, with ranges for women and men; also serves retail buyers through wholesale accounts.
Financial Health
StableStable · -3% CAGR over 4y
Location
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Computed from 5 filingsOperates an online video platform streaming live and on‑demand equestrian sport events, including show jumping, dressage and eventing. Provides event coverage, archived competitions, training…
Targets equestrian sport audiences, including fans, riders, breeders, horse owners and prospective buyers interested in showjumping, dressage, eventing, breeding programmes and horse auctions.
Financial Health
StableStable · Hiring · 50% CAGR over 4y
Location
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Provides motor and general insurance products including car, van, learner driver and temporary vehicle cover, as well as home and travel insurance. Policies are sold online and via call centres with…
Serves consumers and businesses seeking cover for cars, vans, motorbikes, electric or classic vehicles, commercial vehicles, homes and travel, including learner drivers and drivers wanting temporary…
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Computed from 2 filingsOperates an amusement park and resort featuring rollercoasters, rides and themed attractions including Nickelodeon Land. Provides live shows, events, restaurants, retail outlets and on-site hotels,…
Serves leisure visitors, families, thrill-seekers, tourists, school and group trips, local residents, and short-break guests, with additional offers for event and conference organisers.
Financial Health
WeakWeak · Hiring · 13% CAGR over 1y
Location
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Computed from 3 filingsSells to individual consumers shopping online for groceries, fashion and general retail items, serving a B2C audience rather than business, public sector or trade buyers.
Financial Health
StableStable · Hiring · 41% CAGR over 2y
Location
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Computed from 5 filingsProvides a mobile app offering short‑term cash advances and income top‑ups, typically up to £500, repaid in instalments through a subscription model. Also offers features intended to help users build…
Serves UK consumers with low credit scores, bad credit histories or fluctuating pay who need short-term cash access, income top-ups and credit-building support via a mobile app.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Operates an online shopping platform and mobile app that aggregates products from multiple retailers, allowing users to browse and purchase items while earning share-based rewards (“Shareback”) for…
Targets consumers in the UK and US who shop online across fashion, beauty, home, groceries, travel and electronics, alongside retail and advertising partners seeking access to a social shopping…
Financial Health
N/AN/A
Location
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Computed from 5 filingsOperates an online marketplace for holiday apartments and homes, allowing travellers to search and book short‑term accommodation directly from private owners. Provides property listings, booking…
Serves holidaymakers seeking privately owned vacation rentals worldwide, alongside private hosts, professional landlords and property managers looking to list accommodations.
Financial Health
StrongStrong
Location
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Computed from 5 filingsDesigns and sells women’s clothing and accessories, including dresses, jackets, knitwear, jeans, footwear, belts and handbags. Operates an online retail platform offering seasonal fashion collections…
Sells direct to consumers, primarily women shopping for luxury and contemporary designer clothing, shoes and accessories online, in stores, and via international delivery.
Financial Health
HealthyHealthy · Hiring · 37% CAGR over 4y
Location
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Computed from 3 filingsOperates an online grocery store selling Indian and Afro‑Caribbean food products, including fresh produce, spices, rice, lentils, snacks, meat, fish, frozen foods, and ready meals, along with…
Sells to UK consumers and households seeking Indian and Afro-Caribbean groceries, fresh produce, spices, snacks, meat and fish through online ordering and home delivery.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates fast‑casual restaurants serving made‑to‑order salads, burritos, wraps, rice bowls, poke bowls and smoothies. Offers takeaway and online ordering, catering services, and a mobile app‑based…
Serves individual diners seeking healthier quick-service meals, including vegetarians and people with dietary preferences, as well as organisations and groups ordering catering.
Financial Health
WeakWeak · -5% CAGR over 4y
Location
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Computed from 3 filingsOperates an online platform that connects homeowners with local contractors and home service professionals. Provides user reviews, project cost guides, and tools to request quotes, compare providers,…
Serves homeowners and renters seeking local home-service professionals, and sells marketplace access to contractors and trades businesses in repair, remodeling, cleaning, landscaping, plumbing, HVAC…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsDevelops mobile health and wellbeing applications and motion‑sensing technology. Products include apps for recording and tracking snoring, sleep monitoring and smart alarms, exercises for snorers,…
Serves B2C mobile app users, particularly people who snore, want to track sleep or improve waking routines, and consumers interested in relaxation, breathing exercises and ASMR experiences.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Computed from 3 filingsOperates an online marketplace selling whisky bottles, including rare and collectible Scotch single malts and limited editions. Offers curated selections, member discounts, and content related to…
Sells to consumers and collectors buying premium, rare and limited-edition whisky online, including members seeking exclusive releases and cask investment-related products.
Financial Health
StrongStrong · Hiring · 61% CAGR over 2y
Location
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Computed from 5 filingsInsurance broker specialising in motorcycle cover, offering policies for standard, classic, custom and multi‑bike ownership, as well as trike, scooter and laid‑up insurance. Also arranges van…
Sells mainly to individual motorbike riders and owners, including scooter, moped, classic, custom, modified and trike owners. Also serves consumers needing bike-related travel, track day and…
Financial Health
WeakWeak · -71% CAGR over 4y
Location
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Computed from 2 filingsOperates an e-commerce store selling outdoor equipment, camping gear, clothing and accessories from independent brands. Product range includes tents, cookware, backpacks, footwear and everyday carry…
Sells to consumers seeking outdoor, camping, travel and active-lifestyle gear, including hikers, campers, cyclists, runners, home-and-garden outdoor users, and buyers interested in independent or…
Financial Health
StrongStrong · Hiring · 20% CAGR over 1y
Location
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Computed from 5 filingsDevelops and sells superfood-based nutritional products including powdered blends, hydration mixes, wellness shots and capsules. Products are sold online and formulated with plant-based ingredients…
Sells direct to health-conscious consumers seeking everyday nutrition support, including shoppers interested in gut health, female health, immunity, energy, focus, sleep, skin health and hydration.
Financial Health
StrongStrong · Growing, Hiring · 110% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling organic whole foods and pantry ingredients, including nuts, seeds, spices, flours, grains, breakfast foods, oils, and nut butters. Supplies packaged and bulk…
Sells primarily to health-conscious consumers and home cooks buying organic and natural pantry staples online, with bulk-order options for households or small food businesses in the UK and selected…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsOnline retailer of home heating products, selling radiators, heated towel rails, electric radiators, valves, and installation accessories. Offers products in various styles, sizes, materials, and…
Sells online to homeowners, renovators and interior-focused consumers, with a trade offer for installers, plumbers and heating professionals buying for residential rooms and bathroom projects.
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Computed from 4 filingsOperates an online store selling jewellery including gold and sterling silver earrings, necklaces, bracelets, rings and cufflinks, as well as lab‑grown diamond pieces, children’s jewellery and gift…
Sells direct to consumers shopping online for affordable jewellery and gifts, including women’s, girls’ and men’s accessories, with international purchasing options shown on the site.
Financial Health
HealthyHealthy · Hiring · 44% CAGR over 3y
Location
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Computed from 3 filingsOperates a group of restaurants offering dine‑in food and beverage services. Manages multiple restaurant brands, and provides online reservations, event and group dining bookings, gift cards, and a…
Serves consumers seeking dining reservations, gift cards and loyalty memberships, as well as private groups and event organisers booking spaces at its restaurant brands.
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsOperates an online and app-based minicab booking service providing private hire transport for local journeys and airport transfers. Accepts bookings via website, mobile app, phone and WhatsApp, and…
Serves consumers and business account customers in London, including families, airport passengers, business travellers, hotel and hospital transport users, and courier or removal customers.
Financial Health
HealthyHealthy · -8% CAGR over 4y
Location
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Computed from 5 filingsDevelops and publishes mobile games, including the “100 PICS” picture quiz app for iOS, Android, and Amazon platforms. Also provides tools and services for Amazon marketplace sellers, including…
Serves mobile game consumers on iOS, Android and Amazon, and sells business services to Amazon sellers seeking advertising and seller support.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsDevelops browser extensions, apps and a web browser that allow users to share browsing and online activity data, block trackers and advertisements, and earn points that can be redeemed for gift cards…
Targets individual internet users, especially consumers who want to earn rewards from sharing browsing, app, email or shopping data while using browser and extension products.
Financial Health
StableStable · Hiring · 8% CAGR over 3y
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Computed from 3 filingsArranges package holidays to Northern Cyprus, including hotel accommodation, flights to Ercan and Larnaca airports, and airport transfers. Provides online booking for holiday packages, hotels and…
Serves leisure travellers seeking Northern Cyprus holidays, including families, couples, beach, golf and luxury holidaymakers, plus travel agents arranging packages for clients.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 2y
Location
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Computed from 5 filingsProvides study abroad advisory and application services through an online platform and counsellors. Helps students search courses and universities, submit applications, and arrange visas, education…
Serves prospective international students seeking overseas university study, plus education agents and higher education institutions recruiting applicants across destinations including the UK, US,…
Financial Health
StableStable · Hiring · 6% CAGR over 4y
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Computed from 3 filingsActs as an insurance broker arranging personal and commercial cover, including private car, van, taxi and property insurance, as well as temporary policies. Provides quotes, policy placement and…
Serves individuals and businesses seeking insurance cover, including private motorists, van owners and operators, taxi/private hire drivers, and property owners or investors.
Financial Health
WeakWeak · Hiring · 13% CAGR over 2y
Location
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Computed from 5 filingsPublishes subscription-based financial newsletters and data visualisations analysing companies, industries, stocks and ETFs. Provides charts, metrics and commentary to support investment research,…
Serves individual investors and finance professionals seeking visual market, company and industry data for investment research, including free and paid newsletter subscribers and app users.
Financial Health
StableStable · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsDevelops and operates a mobile multiplayer treasure‑hunt shooter game for iOS and Android where players join timed hunts, locate virtual chests, earn in‑game tokens, and win physical prizes after…
Targets mobile gamers on iOS and Android who play free-to-play shooter and treasure-hunt games; also serves consumer brands seeking creator-hosted in-game hunts to reach gaming audiences.
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates quick-service noodle bar restaurants serving Asian-style dishes such as chow mein, rice bowls, chicken and duck toppings, sides and sauces. Offers takeaway meals and delivery through…
Serves B2C diners and takeaway customers seeking quick-service Asian-inspired meals across UK and Ireland locations, including delivery users on Uber Eats, Just Eat and Deliveroo.
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsOperates an online marketplace for rubbish removal and waste collection services, allowing users to post clearance jobs, receive quotes from licensed collectors, compare prices and reviews, and…
Targets consumers and businesses with ad hoc rubbish clearance needs, including homeowners, tenants, builders, decorators, solar installers and organisations disposing of reusable items.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 3 filingsOperates an online cryptocurrency exchange and financial platform enabling users to buy, sell, trade, and store digital assets. Provides spot trading, instant purchase, wallet services, and staking…
Sells to retail cryptocurrency users and active traders, plus business customers seeking crypto services and partnerships. Targets global users, with some products and offers tailored by country or…
Financial Health
StableStable · -34% CAGR over 2y
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Provides international money transfer and remittance services, enabling customers to send funds from the UK to recipients in Bangladesh via bank transfers, cash pickup at Sonali Bank branches, and…
Serves UK-based Bangladeshi consumers sending money to family or other beneficiaries in Bangladesh, including recipients using bank accounts, cash pickup, bKash or Nagad.
Financial Health
N/AN/A
Location
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Provides payment and consumer credit services enabling online and in‑store purchases to be paid immediately, in instalments, or deferred. Offers a mobile app and checkout integrations for retailers,…
Sells mainly to consumers shopping online or in app who want flexible payment options. Also serves retail brands and ecommerce merchants that offer Klarna at checkout, including businesses using…
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How Firebase usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Firebase is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2C companies use Firebase?
What share of UK B2C companies run Firebase?
How is Firebase usage detected?
What size B2C companies use Firebase in the UK?
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