B2C Companies Using Conduit in the UK: 59 Active Firms (2026)
B2C firms using detected website integration technology sell consumer products or services through UK digital channels.
Conduit appears here as an adopted website-integration layer rather than a product category made by the firms themselves. For consumer sport and leisure operators, it tends to sit close to the public site: registration journeys, community content, campaign measurement and post-visit support, rather than back-office finance or enterprise infrastructure. Use of it signals a direct-channel posture: a marketing or operations team with enough recurring web activity to justify maintained tags, maps, fraud checks and app-attribution plumbing. Engagements are usually modest and operationally led, with the website, marketing and customer-support owners acting as the buying centre.
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A small, sector-specific adoption pattern stands out in the UK: 59 actively trading companies run Conduit on public websites, with Sport & Leisure covering 100.0% of the cohort and Not-for-profit / Charity appearing on 10.2% through overlapping tags. Reported headcount totals 967 people. Within detected development tooling in the sector, Conduit ranks second at 20.9% of a 282-company comparison set, behind the main detected alternative and ahead of smaller development tools. The registered-address skew is outside London: East of England accounts for 27.1%, followed by East Midlands at 13.6%, West Midlands and South East at 11.9% each, and South West at 8.5%.
Website integrations that sit around registration, community participation, analytics and customer messaging put these operators inside familiar UK privacy and consumer-law territory. The practical questions are consent, cookies, profiling, children or vulnerable users where relevant, and how support or community workflows handle personal data. GDPR and ICO guidance matter most at the site layer, while payment, ticketing or membership flows bring standard consumer-contract expectations. Procurement is likely to be pragmatic: marketing and operations teams want tools that can be maintained without a large engineering function, so vendor consolidation and tag hygiene tend to matter as much as licence price.
Adoption appears tied to consumer organisations that have moved beyond a brochure site but have not necessarily built a large internal product function. The next phase is likely to be shaped less by new experimentation than by maintenance: cleaning up duplicated tags, bundling web, app and community workflows, and deciding which external services remain worth the operational overhead. Sport and leisure operators tend to change systems cautiously, because membership journeys, fixtures, bookings and content archives are visible to customers. That points to gradual migration and selective consolidation rather than a broad platform reset.
Adoption by company size
Adoption of Conduit varies by company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run Conduit (31 detected). 0.1% of the 26,843 companies with 10–50 employees run Conduit (26 detected). 0.1% of the 3,060 companies with over 50 employees run Conduit (2 detected).
59
Active firms
2026
20.9%
Of detected Development share
UK B2C
9
Median headcount
Filed accounts
263
Verified contacts
Across this cohort
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Key facts
1% of the cohort was incorporated since 2022 (1 firms), so a sizeable share is in its first few filing cycles.
Within B2C firms with a detectable development system, this technology accounts for 20.9% (59) of 282 companies, behind the largest detected system at 63.1% (178) and ahead of the next at 15.2% (43).
The East of England accounts for 27.1% (16) of the cohort by registered ITL1 region, followed by the East Midlands at 13.6% (8).
A tag-management layer appears across 100.0% (59) of these sites, while several adjacent systems each appear on 98.3% (58).
Sport & Leisure covers 100.0% (59) of this B2C cohort, with Not-for-profit / Charity tags on 10.2% (6); the tags overlap, so the latter reads as an additional classification rather than a separate vertical.
Financial-health classifications are mixed: 27.1% (16) are stable, 25.4% (15) are weak and 13.6% (8) are distressed.
Integration platform market share among UK B2C
Where Conduit B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
9
Median headcount
£219.5K
Median UK turnover
0%
Above £5M turnover
1
Incorporated since 2022
263 verified decision-maker contacts
across these 59 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Conduit
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates a semi-professional football club competing in English non‑league football, organising matches and team activities. Generates revenue through ticket sales, merchandise, club memberships,…
Sells to football supporters and local community audiences through match tickets, club shop purchases, lotto participation and fan accounts, and serves businesses and organisations seeking…
Financial Health
StableStable · Hiring · 23% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates a football club competing in non‑league competitions, organising teams, fixtures and cup matches. Provides match ticket sales, club merchandise, news and media content, and hosts supporter…
Serves local football supporters and matchgoers, online club shop customers, and bar/event patrons, while offering sponsorship and commercial opportunities to businesses seeking exposure to its…
Financial Health
DistressedDistressed · -3% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates a semi-professional football club, organising men's and women's teams, league matches and club news. Sells match tickets, runs a full-time football education programme, and provides…
Serves local football supporters, players and families, football education participants, community event organisers, and local businesses seeking sponsorship or advertising opportunities.
Financial Health
HealthyHealthy · 1% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a semi‑professional football club, organising competitive men's and women's teams, league matches and fixtures. Provides youth and educational academy programmes, club merchandise sales, and…
Serves football supporters, match attendees, club members, youth players and families, and participants in its educational academy, primarily around Nottingham.
Financial Health
DistressedDistressed · -13% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a rugby union club, organising teams, matches and competitions. Provides club memberships, season tickets and merchandise, and hosts events and hospitality including venue hire for…
Serves rugby players, members and supporters, local sponsors, match and event ticket buyers, and individuals or organisations seeking venue hire for functions, conferences, parties and weddings.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a non‑league football club, organising competitive teams and matches. Provides fixtures, news, and media content through its website, and sells season tickets, match programmes, and club…
Serves local football supporters, match attendees and club members, including families and fans buying season tickets, merchandise and digital programmes, plus local businesses seeking club…
Financial Health
StableStable · -1% CAGR over 7y
Location
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Financial sub-scores
Computed from 4 filingsOperates a football club running men’s and women’s teams competing in league competitions, along with a youth academy and development programmes. Organises football matches, club events and media…
Serves local football supporters, youth academy players and families, community members buying club shop or lottery memberships, businesses seeking sponsorship, and organisations or individuals…
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsOperates a football club with men’s and women’s teams competing in league and cup competitions. Organises matches and club events, sells season and matchday tickets, and provides fixtures, results,…
Serves local football supporters, families and community members buying matchday or season tickets, memberships and merchandise, plus local businesses seeking club sponsorship and advertising.
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates a non‑league football club, organising competitive matches and teams including senior, reserve and academy squads. Sells matchday tickets and club merchandise, and publishes match reports,…
Serves local non-league football supporters, matchday attendees, travelling fans, youth players and families, plus local businesses seeking club sponsorship or advertising opportunities.
Financial Health
StrongStrong · Hiring · 17% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a football club that organises competitive matches and leagues, manages senior and youth teams, and provides fixtures, results, news, media content and club merchandise through its website…
Serves local football supporters, match attendees, youth players and families, kit shop customers, and local businesses seeking club sponsorship or advertising opportunities.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates a non-league football club, organising men’s teams and competitive matches. Provides fixtures, matchday programmes, news, player information and media content, and sells club merchandise,…
Serves football supporters, players, club members and matchday attendees, and targets community businesses interested in grassroots football sponsorship.
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates a football club organising league and cup matches, managing men’s, women’s and youth teams, and running a football academy. Provides supporter information, match media, club news,…
Serves local football supporters, players and families, academy participants, 3G pitch hirers, and businesses seeking club sponsorship or advertising.
Financial Health
DistressedDistressed · -47% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a rugby union club that fields competitive teams and organises matches, leagues and club activities. Provides membership, match tickets, club news and media, merchandise sales, and private…
Serves rugby players, club members, supporters, families and event attendees, with additional audiences including community groups or businesses seeking venue hire and sponsors connected to…
Financial Health
StableStable · Hiring · 36% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates a rugby union club, organising men’s and women’s teams, matches, training, and competitions. Provides club facilities and venue hire, manages memberships and sponsorships, and publishes team…
Serves local rugby players, supporters, club members and community participants, including women’s sport participants, event attendees and sponsors. Also targets individuals and organisations seeking…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a football club competing in non‑league competitions, organising men’s, women’s and youth teams, hosting matches and events, publishing club news and media, and selling club merchandise and…
Serves a mix of consumers and businesses: football supporters and matchgoers, parents and youth players involved in club teams and community programmes, plus local businesses seeking sponsorship or…
Financial Health
WeakWeak · Hiring · 23% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a football club, organising men’s, women’s and youth teams and participating in league and cup competitions. Hosts matches, sells match and season tickets, and publishes fixtures, results,…
Serves local football supporters and matchgoers, including season ticket holders, club members, youth and women’s team followers, merchandise buyers, and local businesses seeking club sponsorship…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates a football club, organising league and cup matches and managing senior and youth teams. Publishes fixtures, results, news, and media, and runs supporter activities including prize…
Serves local community football supporters, club members and youth/adult players, with additional audiences including match attendees, lottery participants, club shop customers and local business…
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsOperates a non‑league football club, organising competitive teams and matches and publishing fixtures, results, and media updates. Sells club merchandise and offers sponsorship opportunities and…
Serves football supporters, players, members and local community users, plus businesses buying sponsorship and people hiring function rooms, primarily around the Bristol/Paulton area.
Financial Health
StableStable · 2% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsOperates a football club that organises competitive matches and teams, publishes fixtures and results, shares news and media, and manages player information. Also runs a development centre and sells…
Serves consumers: football supporters, players, parents and local community members following its teams, joining the club or development centre, and buying from its shop.
Financial Health
WeakWeak · -77% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsOperates a rugby union club, organising competitive teams and matches, and providing fixtures, player profiles, and club news. Sells matchday tickets, memberships, and branded merchandise, and offers…
Serves rugby supporters, players and prospective members, including women’s and colts teams, plus local businesses and sponsors seeking matchday hospitality or club partnerships.
Financial Health
WeakWeak · -10% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a football club, organising competitive matches and teams, publishing fixtures, results and player news online, and selling match and season tickets, club merchandise, and venue hire for its…
Serves local and visiting football supporters buying match or season tickets, fans purchasing club merchandise, and individuals or organisations seeking venue hire.
Financial Health
DistressedDistressed · -58% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a rugby union club, organising teams and competitive matches, publishing fixtures and results, and providing club news, event information, tickets, and branded merchandise through its…
Serves rugby players, club members, supporters and local event attendees, with sponsorship opportunities for local businesses connected to the rugby club.
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 5 filingsOperates a rugby union club, organising competitive teams, fixtures and training programmes. Provides youth rugby development, club facilities and member activities, and sells club merchandise and…
Serves local rugby union players, youth members, supporters and families, alongside event/function attendees, club shop customers and local sponsors.
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates a non‑league football club, organising competitive matches, team squads, and club activities. Publishes fixtures, results, news updates, player information, match reports, and media content…
Serves football supporters, club members, players and visiting teams, with B2B opportunities for club sponsors and advertisers.
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 5 filingsOperates a rugby union club running senior, junior and student teams. Organises training sessions, competitive fixtures and club events, and provides online information on matches, news, player…
Serves local rugby players, juniors, students, club members and supporters, with sponsorship opportunities for businesses seeking community sports exposure.
Financial Health
StableStable · -73% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates a semi‑professional football club competing in the Northern Premier League, organising men’s team matches, managing fixtures and results, and providing ticket sales, club news, media…
Serves football supporters, match attendees, club members and merchandise buyers, with sponsorship opportunities for local businesses connected to non-league football.
Financial Health
DistressedDistressed · -9% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsOperates an amateur rugby union club organising senior and youth teams, competitive matches, training and tournaments. Provides club memberships, rugby camps and community events, and sells teamwear…
Serves local rugby players of all ages, club members, supporters and families, plus community groups/private hirers using the clubhouse and businesses seeking sports club sponsorship.
Financial Health
HealthyHealthy · Hiring · 30% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a rugby union club and sports facilities, organising teams and competitive matches, managing club grounds and clubhouse, providing membership activities and events, offering clubhouse hire,…
Sells to rugby players, supporters, club members and local families engaging with an amateur rugby club. Also serves visitors and organisations hiring clubhouse facilities, buying matchday entry,…
Financial Health
WeakWeak · Hiring · 48% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a rugby union club running senior and junior teams, organising league matches, training sessions and club events, and managing a clubhouse with venue hire, merchandise sales, fixtures, match…
Serves local rugby union players, club members, supporters and families, with ancillary sales to community groups or individuals hiring the clubhouse and buying club merchandise.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Operates an independent co‑educational preparatory school providing nursery, pre‑prep and prep education for children aged 3–13. Offers day and boarding places, academic curriculum, extracurricular…
Serves parents and families seeking independent co-educational day or boarding education for children aged 3–13, including nursery, pre-prep and prep pupils around the Wiltshire/Oxfordshire border.
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Financial sub-scores
Computed from 4 filingsOperates a semi-professional football club competing in the Southern League Division One Central, organising men's and women's teams, league and cup matches, and related activities. Sells match…
Serves local football supporters, match attendees, club members and community teams, with additional B2B audiences including sponsors, advertisers and organisations seeking pitch hire.
Financial Health
DistressedDistressed
Location
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Financial sub-scores
Computed from 3 filingsOperates a rugby union club providing competitive and community teams, organising matches, training and club events. Generates revenue through memberships, sponsorship, supporter events, merchandise…
Serves rugby players, parents, supporters and community members in Hertford and nearby Hertfordshire towns, plus local businesses seeking club sponsorship.
Financial Health
StrongStrong · Hiring · 8% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a rugby union club organising men's, women's and youth teams, competitive matches and training. Provides club membership, fixtures and results updates, player profiles, news, media content…
Serves a mix of local consumers and businesses: rugby players across men’s, women’s, colts and junior teams, club members, supporters, families, and businesses seeking club sponsorship opportunities.
Financial Health
StableStable · Hiring · 12% CAGR over 5y
Location
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Financial sub-scores
Computed from 4 filingsOperates a cricket club organising junior and senior teams, league and friendly matches, and club events. Provides cricket participation opportunities, manages fixtures and player information, offers…
Serves local cricket players, junior members and families, plus private customers hiring the clubhouse for events and weddings; also engages local businesses as club sponsors.
Financial Health
StableStable · Hiring · 21% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsOperates an amateur rugby union club, organising men’s and youth teams, competitive matches and training. Manages club membership, fixtures, results, events and a clubhouse, and provides news, media…
Serves rugby union players, members, families and supporters in Northampton, including youth and senior teams, alongside local businesses seeking club sponsorship opportunities.
Financial Health
HealthyHealthy · Hiring · 29% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsOperates a rugby union club with men’s, women’s and youth teams, organising training sessions, league fixtures and competitive matches. Provides club membership, publishes team news and player…
Serves adult and youth rugby players, club members, supporters and families, plus local individuals or groups seeking clubhouse hire and rugby merchandise.
Financial Health
StableStable · 10% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsOperates an amateur rugby union club, organising men’s, women’s and youth teams, competitive fixtures and training. Manages club membership, events and communications, and sells team merchandise…
Serves community rugby participants and supporters, including senior, women’s and junior players, club members, parents, fans and local sponsors. Also sells club merchandise and lottery participation…
Financial Health
HealthyHealthy · 122% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates a rugby union sports club, organising teams, fixtures and competitions. Provides training and match play, publishes club news and media, sells merchandise, and runs membership activities and…
Serves rugby union players, club members, supporters, event attendees and local sponsors connected to a community rugby club.
Financial Health
WeakWeak · Hiring · 40% CAGR over 5y
Location
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Financial sub-scores
Computed from 2 filingsOperates a rugby union club providing senior, junior, and women’s teams. Organises matches, training, and club competitions, manages player memberships, and offers club merchandise, event…
Serves rugby players, parents of junior players, supporters, venue hirers and sponsors in Brighton and Hove, covering beginners through experienced senior and veteran players.
Financial Health
WeakWeak · -20% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsOperates a community cricket club organising competitive and recreational cricket teams, matches and leagues. Provides junior and senior player membership, coaching and holiday cricket camps, and…
Serves cricket players, parents and families seeking club membership, junior re-enrolment and holiday cricket camps, plus supporters and local businesses engaging as sponsors.
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a rugby union club and sports facilities, organising matches and teams across age groups. Manages club grounds and amenities, and provides squash and racketball courts, event and conference…
Serves local rugby players, junior and senior teams, club members and supporters, plus community groups and businesses using its conference and sports facilities.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates a rugby union club running senior and junior teams. Organises matches and competitions, manages player registration and memberships, and provides club news, fixtures, photos, videos, and…
Serves local rugby union players, junior members and parents, supporters, and community sponsors in Houghton-le-Spring and the North East.
Financial Health
StableStable · -5% CAGR over 2y
Location
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Computed from 5 filingsOperates an amateur football club and youth development programme, organising league matches, training sessions and football camps. Publishes team news, fixtures, results, photos and videos, and…
Serves football participants and supporters in the local community, including boys, youth and girls players, matchgoing fans, families, club members, and people booking school-holiday football camps.
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates commercial services linked to an independent school, including a retail shop, café and catering outlets, sports facility hire, summer residential accommodation, and language and cultural…
Serves the college community—pupils, parents and visitors—alongside local community users, sports clubs, residential groups and international students or families.
Financial Health
HealthyHealthy · -79% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates a field hockey club offering competitive and social hockey for adults and juniors. Organises teams, training sessions, matches and tournaments, and provides club facilities, membership…
Serves junior and adult hockey players of all abilities, including competitive and social participants, plus members seeking club facilities, fixtures, events and team activities.
Financial Health
StableStable
Location
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Operates an independent day school providing nursery, preparatory, secondary and sixth form education for pupils aged 3–18. Delivers academic curriculum, A‑level preparation, pastoral support, and…
Serves parents and families seeking independent day-school education for children aged 3 to 18, including nursery, prep, senior and sixth form places in Surrey.
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Financial sub-scores
Computed from 5 filingsOperates a rugby union club managing multiple teams and competitive fixtures. Provides match schedules, results, player profiles, club news and media content, and sells event tickets and merchandise…
Serves rugby union players, club members, supporters, families, event attendees and sponsors, including senior team followers and people attending club lunches, fixtures and related events.
Financial Health
DistressedDistressed · -16% CAGR over 4y
Location
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Computed from 5 filingsOperates a community rugby union club, organising senior and youth teams, fixtures, and club news. Provides player and supporter membership, sells club merchandise, and offers clubhouse and pitch…
Serves local rugby players, youth teams, members and supporters, plus community groups, event organisers and sponsors seeking clubhouse or pitch hire.
Financial Health
WeakWeak · -15% CAGR over 5y
Location
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Computed from 4 filingsOperates an amateur field hockey club, organising men’s and women’s teams, league fixtures, training, and match reporting. Provides club membership services, facility bookings, and an online shop for…
Serves hockey players, members and supporters, plus local sports teams and community groups seeking sports facilities, with audiences across men’s, women’s and youth teams.
Financial Health
StrongStrong · Hiring · 50% CAGR over 3y
Location
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Computed from 5 filingsOperates an amateur rugby union club providing training and competitive teams for youth and senior players. Organises matches and club activities, manages memberships, and sells team kit and…
Serves local rugby participants and families, including juniors from under-6 to under-18 and senior men, plus club supporters, sponsors and community groups using the facilities.
Financial Health
StableStable · 12% CAGR over 3y
Location
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How Conduit usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Conduit is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Integration platform
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Frequently asked questions
How many UK B2C companies use Conduit?
What share of UK B2C companies run Conduit?
How is Conduit usage detected?
What size B2C companies use Conduit in the UK?
What do Conduit-running B2C companies also run?
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