B2C Companies Using Zapier in the UK: 65 Active Firms (2026)
B2C companies using workflow automation connect customer, marketing and operations systems across the UK consumer economy.
For B2C operators, this stack usually sits at the edge of marketing, customer support and fulfilment rather than inside a central IT programme. The buying centre is often a founder-operator, marketing manager or operations lead with direct-channel revenue responsibility. Engagements tend to be departmental: web forms, email, payments, order updates and reporting are joined before a dedicated integration team exists. For subscription, ecommerce, marketplace and service-led consumer models, adoption signals enough repeat process to justify workflow rules, but not necessarily the scale or appetite for custom software integration.
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UK adoption remains a small, specific slice of B2C operating technology: 65 actively trading companies are running this workflow-automation system. Reported employment across adopters totals 1,474 people. Within the marketing-automation category, this system accounts for 0.6% of detected use, behind the main email and customer-journey tools. The regional skew is clearest in London at 27.7%, followed by the South East at 16.9%, the North West at 13.8%, and both the East Midlands and South West at 9.2%.
Consumer-facing automation brings privacy and operational controls into ordinary marketing work. Where personal data moves between forms, booking flows, support inboxes, fulfilment systems and reporting tools, firms need clear consent capture, access permissions and error handling, especially if a failed workflow affects customer contact or order fulfilment. Procurement tends to sit with marketing or operations rather than formal IT sourcing. That keeps adoption relatively lightweight, but it also means governance can trail usage until the automation becomes part of day-to-day service delivery.
Adoption appears likely to remain pragmatic rather than strategic. Consumer firms with lean operating teams tend to add workflow tools when manual hand-offs start to slow customer response, reporting or fulfilment. Bundling pressure is also visible: email, commerce and service platforms tend to absorb simpler automations, leaving external workflow tools for exceptions, cross-system hand-offs and legacy integrations. Rationalisation may therefore matter as much as new uptake, with teams trimming duplicated workflows once operating processes become more settled.
Adoption by company size
Adoption of Zapier rises with company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run Zapier (36 detected). 0.1% of the 26,843 companies with 10–50 employees run Zapier (24 detected). 0.2% of the 3,060 companies with over 50 employees run Zapier (5 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
65
Active firms
2026
0.6%
Of detected Marketing automation share
UK B2C
9
Median headcount
Filed accounts
130
Verified contacts
Across this cohort
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Key facts
About 7% of the trading cohort reports turnover above £5M (5 of 65 firms) — the rest sits below that revenue band.
9% of the cohort was incorporated since 2022 (6 firms), so a sizeable share is in its first few filing cycles.
Within detected marketing automation among B2C companies, the workflow automation tool accounts for 0.6% (65) of 10,610 companies with a detectable system.
Registered offices are concentrated in London at 27.7% (18), followed by the South East at 16.9% (11) and the North West at 13.8% (9).
The stack profile skews towards measurement and website operations: 66.2% (43) also run web analytics, 66.2% (43) run website publishing software, and 60.0% (39) run tag management.
Sector tags overlap, but Field Services & Trades is the largest visible segment at 20.0% (13), ahead of Fashion & Retail, Travel & Hospitality, Construction, and Education & Training at 12.3% (8) each.
There are 130 verified decision-maker contacts across the B2C companies running the workflow automation tool.
Integration platform market share among UK B2C
Share of the 10,610 UK B2C with a detectable system. As of June 2026.
What else do Zapier-running B2C run?
Share of the 65 Zapier-running UK companies where each technology was also detected. As of June 2026.
Where Zapier B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
9
Median headcount
£522.8K
Median UK turnover
7.7%
Above £5M turnover
6
Incorporated since 2022
130 verified decision-maker contacts
across these 65 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Zapier
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsDevelops and operates a personal budgeting software application offered via subscription. The platform helps users plan spending, allocate income to budget categories, track transactions, and manage…
Targets consumers and households seeking personal budgeting support, especially individuals worried about money, wanting to manage spending, savings, bills, and financial goals through a subscription…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsSells household products including bedding, fragrances, electrical appliances, kitchenware, and home accessories through an online members’ store. Offers customers the option to purchase goods with…
Sells to UK consumers and households seeking home products through membership-based shopping, including customers wanting weekly payment plans, no credit checks and home shopping or personal shopper…
Financial Health
StableStable · -18% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides home emergency cover plans for boilers, central heating, plumbing, drainage, electrics and kitchen appliances. Arranges repairs through Gas Safe registered engineers and offers annual boiler…
Sells to UK homeowners and residential landlords seeking cover for household boilers, heating, plumbing, drainage, electrics and kitchen appliances, plus existing customers needing claims or repairs.
Financial Health
WeakWeak · Hiring · 17% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOrganises and sells guided group travel tours across multiple continents. Provides packaged itineraries that include transport, accommodation, tour leaders, and scheduled sightseeing experiences,…
Sells to consumers seeking affordable guided group holidays, including solo travellers and other holidaymakers wanting hassle-free, multi-country trips with planned itineraries, transport and…
Financial Health
WeakWeak
Location
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Financial sub-scores
Computed from 5 filingsOperates an online video platform streaming live and on‑demand equestrian sport events, including show jumping, dressage and eventing. Provides event coverage, archived competitions, training…
Targets equestrian sport audiences, including fans, riders, breeders, horse owners and prospective buyers interested in showjumping, dressage, eventing, breeding programmes and horse auctions.
Financial Health
StableStable · Hiring · 50% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProduces online educational content on productivity, studying and online business through YouTube videos, articles, podcasts and newsletters. Sells books and online courses and provides digital…
Serves individual consumers: aspiring YouTubers, students preparing for exams, productivity and self-improvement readers, and people interested in starting online businesses or improving their…
Financial Health
StrongStrong · Hiring · 85% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOrganises family-focused ski holidays, offering catered chalet accommodation and supervised childcare clubs for children of different ages. Provides holiday packages including lodging, meals,…
Sells B2C to UK families booking catered ski chalet holidays in French resorts, especially parents with children aged 3 months to 13 who need childcare, ski school support and family-friendly…
Financial Health
HealthyHealthy
Location
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Financial sub-scores
Computed from 5 filingsOperates an online retail store selling reusable cloth nappies and related baby care products. Supplies nappy wraps, liners, boosters, wipes, wet bags, detergents, and potty training items, and…
Sells primarily to UK parents and carers of babies and toddlers, with additional ranges for potty-training families, older children and adults with incontinence or special needs, and councils…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and sells personalised plush toys and baby gifts including teddy bears, comforter blankies and baby blankets. Products can be customised with embroidered names or messages and are sold online…
Targets parents, relatives and gift buyers shopping for personalised baby and children’s gifts, and also serves retailers and distributors through wholesale accounts.
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides online property advice, guides, calculators and comparison tools for homeowners, buyers and sellers. Offers information on mortgages, conveyancing, surveys, insurance, moving costs and home…
Serves consumers in the UK housing market, especially homeowners, buyers, sellers, leaseholders, first-time buyers, landlords and home movers seeking property-related guidance, comparisons and…
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides community and online pharmacy services, including NHS and private prescription dispensing, medication supply, and health products. Offers blood tests, vaccinations, weight management…
Serves local residents in Neath and UK consumers online, including NHS and private prescription patients, people seeking wellness clinics, blood tests, vaccinations, weight management, and discreet…
Financial Health
WeakWeak · -1% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsOperates and manages self‑catering holiday homes and lodges available for short‑term stays. Provides holiday let property management services including bookings, maintenance coordination, cleaning,…
Serves consumers booking self-catering holiday accommodation in Kent and Sussex, plus holiday home owners seeking letting support, property management, maintenance, linen and cleaning services.
Financial Health
DistressedDistressed · -29% CAGR over 4y
Location
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Computed from 4 filingsOperates fitness gyms offering coached group training in strength and conditioning, CrossFit-style workouts, mobility and functional fitness. Provides structured training programmes, classes,…
Serves individual fitness consumers in London seeking coached group training, including CrossFit, strength and conditioning, mobility and Hyrox classes, with membership options for beginners,…
Financial Health
StrongStrong · Hiring · 10% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides online interior design services for residential spaces, offering room design and styling packages. Delivers design concepts, layouts, and curated shopping lists, with consultations and…
Serves B2C residential customers, primarily homeowners and renters looking for online interior design support for living rooms, bedrooms, bathrooms, open-plan spaces and home renovations.
Financial Health
StableStable · 4% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates a retail garden centre selling plants, flowers, seeds and gardening supplies, along with garden furniture, barbecues, outdoor structures, landscaping materials, homeware, kitchenware, gifts,…
Serves UK consumers, especially homeowners and gardeners, shopping for garden, outdoor living, homeware, gifts, pet and wildlife products online and at its Warrington garden centre.
Financial Health
WeakWeak · -89% CAGR over 2y
Location
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Computed from 5 filingsDevelops and distributes a digital note‑taking application for iOS, Android, Windows and web that enables handwritten and typed notes, handwriting search, audio recording and transcription, document…
Serves a mix of B2C and B2B users: students, teachers and schools, individual planners and journalers, and business teams using digital notes for meetings, workshops and collaboration.
Financial Health
WeakWeak · -6% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsSupplies composite decking boards, porcelain paving slabs, and outdoor construction components through an online store, including subframes, pedestals, balustrades, cladding, fencing, and…
Sells to homeowners and DIY consumers planning outdoor living upgrades, with samples and guidance aimed at people choosing materials for gardens, patios, terraces and exterior spaces.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 2 filingsOperates a holiday park and leisure resort offering caravan, lodge, cabin, touring and camping accommodation. Provides on‑site facilities including a leisure complex, entertainment, food and drink…
Serves UK leisure consumers, including families, couples, campers and touring caravan guests, dog owners, accessible-holiday guests, holiday home buyers, and golfers seeking breaks on the Norfolk…
Financial Health
StableStable · Profitable · -2% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsOperates a property rental platform specialising in seasonal accommodation, listing apartments, chalets and shared properties for winter and summer lets. Enables users to search, view and enquire…
Sells to consumers seeking seasonal rental accommodation in French Alpine resorts, especially winter and summer stays in Morzine, Les Gets and Chamonix. Also serves property owners looking to market…
Financial Health
StableStable · -29% CAGR over 2y
Location
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Computed from 4 filingsProduces and sells fresh and cooked meats including beef, pork, lamb and chicken, along with sausages, cured meats and pork pies. Operates a butcher’s shop and online store supplying meat products,…
Sells to consumers buying butchered meats, pies and BBQ products online or by phone for home use, family gatherings and functions. Also serves B2B wholesale customers, though specific trade buyer…
Financial Health
StableStable · -6% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsDesigns and sells compact programmable keyboards for creative software workflows. The device features mechanical switches, customizable keycaps and shortcuts, a rotary encoder and joystick, and…
Targets individual creators and business users of Framer, including web designers, UI/UX designers, no-code site builders, agencies and teams working across Mac or Windows workflows.
Financial Health
StableStable
Location
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Computed from 3 filingsProvides swimming instruction through group and private lessons for babies, children and adults. Offers structured learn‑to‑swim programmes, fitness and competitive training sessions, casual swim…
Serves consumers in and around Kent, including parents of babies, toddlers and children, adult beginners, fitness swimmers, and teenagers or adults seeking casual swimming or club progression.
Financial Health
WeakWeak · Hiring · 27% CAGR over 2y
Location
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Computed from 3 filingsOrganises self‑guided and guided walking holidays and trekking tours. Arranges itineraries, accommodation bookings, route notes, maps and logistical support for multi‑day hikes and alpine trails such…
Sells to leisure hikers and walking holidaymakers worldwide, including individuals and private groups, seeking self-guided or guided multi-day trips in the Alps, Scandinavia, the UK and Ireland.
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 2y
Location
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Computed from 2 filingsProvides online postgraduate education and professional development courses, including MSc degrees, postgraduate diplomas, exam revision programmes and CPD in medical, healthcare and business…
Serves healthcare professionals, medical practitioners and business managers seeking flexible online postgraduate study, CPD, exam revision and executive MBA programmes, including international…
Financial Health
StableStable · 2% CAGR over 1y
Location
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Computed from 5 filingsPublishes a digital newspaper and media platform providing news reporting, investigations, opinion articles, and multimedia coverage on U.S. and international politics, business, technology, climate,…
Targets individual consumers and digital subscribers interested in U.S. and international current affairs, politics, business, technology, climate, health, sports and lifestyle coverage.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsOperates an online platform offering courses, educational events, and related digital resources. Provides website access for users to enrol in programmes, view learning content, and access materials…
Financial Health
DistressedDistressed · Hiring · 2% CAGR over 4y
Location
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Computed from 4 filingsProvides mortgage brokerage and advice, offering whole-of-market mortgage sourcing for first-time buyers, home movers, remortgaging and buy-to-let. Also advises on equity release, mortgage protection…
Targets first-time buyers, home movers, remortgagers, buy-to-let landlords and over-55 homeowners seeking equity release, with emphasis on ethically minded borrowers and green home options.
Financial Health
WeakWeak · Hiring · 82% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsProvides online training courses and mentorship for individuals learning to trade financial markets. Offers structured programmes, live trading rooms, coaching sessions, and educational resources…
Sells to individual retail traders and aspiring traders, from complete beginners to more experienced learners, seeking trading education, mentorship and funded account opportunities in financial…
Financial Health
DistressedDistressed · -26% CAGR over 3y
Location
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Computed from 3 filingsOperates residential summer sports camps for children aged 10–17, providing coaching and training in sports including football, basketball, tennis, golf, hockey, dance and volleyball. Programmes…
Targets parents and guardians of young athletes aged 10–17, including international families seeking residential summer sports programmes in England across football, basketball, tennis, hockey, golf,…
Financial Health
StrongStrong · Hiring · 57% CAGR over 2y
Location
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Computed from 5 filingsProvides punt boat tours and boat hire on the River Cam, including chauffeured sightseeing tours, private and shared trips, and self-hire punts, as well as canoe, kayak and paddleboard hire and…
Sells to consumers, including Cambridge visitors and local residents, for leisure punting and boat hire. Also serves groups such as schools, corporate teams, hen parties, wedding parties and other…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides specialist ophthalmology services including laser eye surgery, cataract and lens replacement surgery, implantable contact lenses, corneal transplant procedures, and treatments for retinal…
Sells to private patients seeking premium eye care and vision correction, including adults needing laser eye surgery, cataract treatment, lens replacement and specialist ophthalmology services. Also…
Financial Health
HealthyHealthy · -63% CAGR over 4y
Location
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Computed from 5 filingsProvides sports scholarship placement services for football players, helping athletes secure scholarships at US colleges. Organises trials and recruitment events, promotes players to college coaches,…
Serves aspiring student-athletes seeking US college soccer scholarships and American college soccer programmes and coaches looking to recruit suitable players.
Financial Health
WeakWeak · Hiring · 45% CAGR over 4y
Location
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Computed from 5 filingsProvides legal services focused on housing disrepair claims for tenants against landlords, including councils and housing associations, and handles financial mis‑selling cases such as undisclosed…
Serves individual consumers, mainly tenants renting from councils, housing associations or private landlords with housing disrepair issues, plus people pursuing financial mis-selling, SIPP or…
Financial Health
StableStable · Hiring · 11% CAGR over 4y
Location
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Provides plumbing, heating and gas boiler services including installation, servicing and repairs. Installs replacement boilers, radiators and bathrooms, offers boiler cover plans, and supplies air…
Serves homeowners and domestic property owners in Chesterfield, Derbyshire, Nottinghamshire and South Yorkshire needing plumbing, heating, boiler, bathroom and air conditioning services.
Financial Health
N/AN/A
Location
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Computed from 3 filingsProvides home improvement and building services including kitchen design and installation, home extensions, loft and garage conversions, and installation of windows and doors. Also offers project…
Sells to homeowners and families seeking home improvements, including new kitchens, bathrooms, extensions, windows and doors, plus loft and garage conversions. Targets residential customers with…
Financial Health
WeakWeak · Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsSupplies and installs residential solar photovoltaic panel systems and battery storage units. Offers packaged systems using equipment such as hybrid inverters and lithium batteries, with…
Targets homeowners and domestic property owners, with emphasis on the Midlands and UK-wide enquiries, looking for packaged solar panel and battery storage installations.
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
Location
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Provides residential mortgage lending for older borrowers, primarily aged 50 and above. Offers products including interest-only, capital repayment and lifetime mortgages, and assesses affordability…
Serves UK consumers aged 40 to 90+, including retirees, self-employed borrowers and homeowners seeking mortgages or remortgages, as well as mortgage intermediaries advising older borrowers.
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Financial sub-scores
Computed from 4 filingsInstalls renewable energy systems including solar PV panels, battery storage, air source heat pumps, EV charging points and solar carports for homes and businesses. Provides system design, site…
Serves homeowners and businesses across England, Scotland and Wales seeking renewable energy upgrades, including households using finance or grants and property owners adding EV charging or storage.
Financial Health
StrongStrong
Location
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Computed from 5 filingsDesigns and manufactures plywood kitchens, including bespoke fitted kitchens and a modular kitchen system. Also produces furniture and homeware objects. Provides design, measurement, manufacturing…
Serves homeowners across the UK seeking bespoke or modular kitchens, fitted furniture and homewares, and works with architects and interior designers specifying kitchens for residential clients.
Financial Health
HealthyHealthy · -61% CAGR over 4y
Location
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Computed from 2 filingsProvides mortgage brokerage and advice, helping clients arrange residential and buy‑to‑let mortgages, remortgages and retirement interest‑only products from multiple lenders. Also arranges insurance…
Serves UK homebuyers, first-time buyers, home movers, landlords and existing homeowners seeking remortgages, plus individuals and businesses needing insurance and protection cover.
Financial Health
StrongStrong · Hiring · 25% CAGR over 1y
Location
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Computed from 5 filingsProvides education and training programmes in holistic health, corrective exercise, and lifestyle coaching for fitness and healthcare professionals. Offers online courses, advanced training,…
Serves fitness and healthcare professionals, including personal trainers, doctors, rehabilitation practitioners and wellness coaches seeking holistic health and corrective exercise education.
Financial Health
HealthyHealthy · Hiring · 50% CAGR over 4y
Location
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Provides personal training and fitness coaching through gym-based sessions and online programmes. Services include strength training, body composition and weight‑loss programmes, personalised…
Serves individual consumers of varied ages and fitness levels seeking body composition change, strength, improved health or event-focused transformations, through in-person city gym locations and…
Location
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Computed from 3 filingsManufactures and sells timber garden buildings including sheds, summerhouses and bespoke outdoor storage structures. Offers custom sizing and features, with delivery and installation services for…
Sells to homeowners and garden owners in England and Wales seeking bespoke sheds, summerhouses and outdoor garden buildings for storage, home offices, gyms or leisure use.
Financial Health
WeakWeak · -9% CAGR over 2y
Location
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Computed from 5 filingsProvides live-in home care services by placing trained carers in clients’ homes to assist with daily living. Offers specialist support including dementia, elderly, post-stroke, cancer, Parkinson’s,…
Serves private individuals and families seeking in-home support for older adults, couples, and people with dementia, stroke, cancer, MS, Parkinson’s, post-operative or respite care needs across…
Financial Health
StableStable · -12% CAGR over 4y
Location
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Computed from 5 filingsProvides 11+ entrance exam tuition for primary school students, offering term‑time and intensive courses in maths, English, verbal and non‑verbal reasoning, and creative writing, alongside mock…
Serves parents of Year 3-6 children preparing for 11+ entry to grammar and independent schools, particularly families seeking school admissions support in areas such as Ealing, Kingston, Sutton,…
Financial Health
StrongStrong · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsOperates pet retail stores selling food, treats, toys and accessories for dogs and cats, and provides professional dog grooming services including bathing, breed‑standard cuts, hand‑stripping, puppy…
Serves B2C dog and cat owners in Central London, especially residents of neighbourhoods including Chelsea, Kensington, Notting Hill, Chiswick, Wimbledon, Hampstead, Primrose Hill and Battersea.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 4 filingsOperates a portfolio of bars, cafés and event venues and provides venue hire for weddings, private parties, corporate functions and seasonal events, offering spaces for hospitality, celebrations and…
Serves private individuals, wedding parties and businesses seeking venues for celebrations, Christmas parties and corporate events in Manchester and Leeds.
Financial Health
StrongStrong · Hiring · 64% CAGR over 3y
Location
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Computed from 5 filingsOperates a farm-based events venue offering exclusive-use barn facilities for weddings and private events. Provides ceremony spaces, reception areas, wedding packages, food and drink options, event…
Serves engaged couples seeking a Staffordshire wedding venue, plus businesses, charities and private clients arranging corporate events, black-tie functions and private venue hire.
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
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Computed from 3 filingsProvides general, cosmetic and restorative dentistry, including check-ups, hygiene treatments, crowns, bridges, dentures and dental implants. Offers orthodontic treatments such as Invisalign, teeth…
Serves private dental patients, including new patients, families, children, adults seeking cosmetic or orthodontic treatment, emergency patients, and implant patients around Westerham and Oxted.
Financial Health
StrongStrong
Location
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How Zapier usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Zapier is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2C companies use Zapier?
What share of UK B2C companies run Zapier?
How is Zapier usage detected?
What size B2C companies use Zapier in the UK?
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