B2C Companies Using ActiveCampaign in the UK: 5,720 Active Firms (2026)
B2C firms using marketing automation sell directly to consumers online or offline, with UK public websites indicating CRM-led outreach.
Consumer operators running this marketing-automation platform usually sit beyond the brochure-site stage: they have repeatable lead capture, a usable customer database, and enough campaign volume to justify journey design rather than ad-hoc newsletters. Buying centres tend to sit between ecommerce, reservations or membership teams and a hands-on marketing owner, with finance involved where subscription and agency costs start to matter. The platform’s job is practical: tag prospects, trigger follow-up, recover lapsed buyers, and keep owned-channel messaging close to sales or booking systems. Adoption therefore signals a company with direct customer relationships, some in-house digital capability, and a preference for configurable tooling over a fully bespoke CRM programme.
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Across the UK, around 5,720 consumer-facing firms are actively trading and running this marketing-automation platform on public websites. Among marketing-automation tools visible on public sites in the same sector, this platform ranks first, with a 53.9% category share across a 10,610-company denominator. Adoption is not confined to London: registered addresses place 17.4% of the cohort in London, 11.6% in the South East and 11.5% in the North West. Reported employment totals 3,218 people, and the median reported headcount is 6, pointing to many operators where lifecycle marketing is handled by small commercial teams rather than separate CRM departments.
Marketing automation in consumer-facing settings sits close to consent management, preference centres and customer-service processes. Procurement is often less formal than enterprise CRM buying, but the operational risk is similar: email capture, behavioural tagging and audience syncing can turn into regulated direct marketing if records are not permissioned and suppressions are not honoured. Firms using this stack also tend to connect web analytics, payment or booking flows and staff systems, so ownership of customer attributes matters. Researchers should treat adoption as a sign of a live lifecycle-marketing operation, not merely a website plug-in, particularly where the buyer runs recurring sales, classes, appointments or memberships.
Adoption appears likely to remain pragmatic rather than prestige-led. Many users look like owner-managed or departmental buyers that want campaign control without commissioning a bespoke customer platform. That favours tools with templates, integrations and agency familiarity, but it also leaves room for churn when email, commerce and booking systems bundle more lifecycle features. The more mature consumer operators may keep a separate automation layer where segmentation and retention work sit close to revenue. Smaller firms may drift towards bundled stacks if internal marketing capacity is thin or if deliverability, consent and reporting become harder to manage across separate systems.
Adoption by company size
Adoption of ActiveCampaign varies by company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run ActiveCampaign (63 detected). 0.1% of the 26,843 companies with 10–50 employees run ActiveCampaign (34 detected). 0% of the 3,060 companies with over 50 employees run ActiveCampaign (1 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
5,720
Active firms
2026
53.9%
Of detected Marketing automation share
UK B2C
6
Median headcount
Filed accounts
9,894
Verified contacts
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (62 of 5,720 firms) — the rest sits below that revenue band.
12% of the cohort was incorporated since 2022 (716 firms), so a sizeable share is in its first few filing cycles.
Among 10,610 B2C companies with a detectable marketing automation system, this system accounts for 53.9% (5,720), ahead of the next two detected systems at 18.8% (1,997) and 9.3% (982).
London accounts for 17.4% (997) of B2C firms running the system, followed by the South East at 11.6% (661) and the North West at 11.5% (660).
Field Services & Trades is the largest overlapping sector tag at 38.9% (2,224), with Travel & Hospitality at 12.4% (711) and Beauty & Personal Care at 11.2% (638).
Co-detected technologies cluster around wider operating stacks: two systems each appear alongside the marketing automation system for 89.3% (5,107), and another appears for 89.2% (5,103).
9,894 verified decision-maker contacts are associated with B2C firms running the system.
Marketing automation market share among UK B2C
Share of the 10,610 UK B2C with a detectable system. As of June 2026.
What else do ActiveCampaign-running B2C run?
Share of the 5,720 ActiveCampaign-running UK companies where each technology was also detected. As of June 2026.
Where ActiveCampaign B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£372.3K
Median UK turnover
1.1%
Above £5M turnover
716
Incorporated since 2022
9,894 verified decision-maker contacts
across these 5,720 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using ActiveCampaign
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsOperates department stores and an e‑commerce platform selling fashion, beauty and fragrance products, clothing, footwear, accessories, homeware and gifts from multiple brands, and provides in‑store…
Sells to consumers shopping online and in UK department stores for designer fashion, beauty, homeware, furniture, gifts, kidswear, menswear and womenswear, including loyalty customers and gift buyers.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsOperates an online and in‑store retail business selling home furnishings and household goods, including bedding, curtains, furniture, mattresses, lighting, rugs, kitchenware, bathroom accessories,…
Serves UK consumers furnishing and updating homes, including homeowners, renters and families shopping for living room, bedroom, kitchen, bathroom, garden, kids’ room and home office products.
Financial Health
StrongStrong · 0% CAGR over 2y
Location
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Computed from 5 filingsProduces and sells plant‑based food products including snacks, oat bars and instant breakfast oats. Operates a digital platform and app offering vegan recipes, meal plans, shopping lists, and…
Serves health-conscious consumers and families interested in plant-based and vegan eating, including shoppers of natural snacks and breakfasts and app members seeking recipes, meal planning,…
Financial Health
StrongStrong · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsOperates an online travel platform listing hotels and accommodation worldwide. Publishes reviews, ratings, and promotional offers, and enables users to search destinations, compare properties, and…
Serves leisure and business travellers seeking hotel stays and flight bookings worldwide, and accommodation providers looking to reach guests through travel-brand and B2B distribution channels.
Financial Health
StableStable · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsOperates an online travel agency offering flight bookings, holiday packages, hotel reservations and car hire. Compares fares across multiple airlines and provides ticketing, travel planning support,…
Sells to consumers in the UK booking international leisure travel, including solo travellers, families and groups seeking flights, holidays, hotels and car hire, with emphasis on price-sensitive…
Financial Health
StrongStrong · Hiring · 4% CAGR over 4y
Location
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Computed from 3 filingsOperates fitness gyms offering membership access to exercise equipment, group fitness classes, and personal training. Facilities may include 24‑hour access, changing rooms, female‑only training…
Sells to consumers seeking affordable gym memberships, including beginners and regular exercisers of all genders, ages, and abilities. Targets local members wanting flexible, no-contract access,…
Financial Health
StrongStrong · Growing · 3% CAGR over 2y
Location
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Computed from 5 filingsOnline retailer of motorcycle clothing and accessories, selling helmets, gloves, boots, jackets and protective gear, along with luggage, intercom systems, maintenance products, and casual…
Sells to UK motorcycle riders and enthusiasts, including road, touring, adventure, motocross and off-road riders, with ranges for men, women and children; also serves cycling customers seeking rider…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsPublishes online arts and entertainment journalism covering music, film, television, art and gaming, including news, reviews, features and artist interviews. Operates a digital magazine platform with…
Targets consumers and culture enthusiasts interested in music, film, TV, art and gaming, including readers of entertainment news, reviews and interviews, plus subscribers and store customers.
Financial Health
StrongStrong · Hiring · 35% CAGR over 4y
Location
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Computed from 3 filingsPublishes a monthly history magazine featuring scholarly articles, essays and reviews on global historical topics. Offers print and digital subscriptions and provides an online archive of past issues…
Sells to individual history readers, gift buyers, and institutions such as libraries, schools and universities seeking access to serious historical articles, reviews and digital archives.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 2y
Location
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Computed from 2 filingsOperates an online retail store selling electronic cigarettes, vape kits, disposable vapes and e‑liquids. Also supplies vaping hardware including tanks, coils, batteries, chargers and pre‑filled pod…
Sells direct to UK consumers aged 18+ who buy vaping products, including adult smokers seeking cigarette or menthol alternatives and existing vapers purchasing e-liquids, kits, coils and disposables.
Financial Health
HealthyHealthy · Hiring · 398% CAGR over 1y
Location
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Computed from 5 filingsOperates an online music store and record label selling CDs, vinyl records, DVDs, and merchandise. Distributes albums and live recordings across genres including rock, punk, reggae, jazz, and folk,…
Targets music consumers and collectors, particularly fans of reggae/ska, punk, rock/indie/metal/pop, jazz, folk, blues/R&B and rock ’n’ roll, buying CDs, vinyl, DVDs and merchandise online, with UK…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides higher education courses including undergraduate degrees, foundation years and short courses in subjects such as business management, digital marketing, health and social care, fashion…
Serves individual learners seeking undergraduate, foundation-year, top-up, English skills and short-course study, including students needing flexible weekday, evening or weekend classes.
Financial Health
StrongStrong · Growing, Hiring · 96% CAGR over 4y
Location
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Computed from 5 filingsOperates an online cryptocurrency exchange and wallet platform enabling users to buy, sell, trade, send and store digital assets such as Bitcoin and Ethereum. Supports bank and card payments,…
Serves UK retail cryptocurrency investors and traders, with separate account options for business users needing access to digital assets and multi-currency crypto trading.
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates an e‑commerce retailer of used and refurbished golf equipment, buying and selling second‑hand golf clubs, bags and accessories from major brands, and offering trade‑in services for golfers…
Sells to individual golfers and golf enthusiasts seeking second-hand clubs and used golf equipment, with online retail aimed at consumers across Europe and international markets.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
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Computed from 5 filingsProvides academic summer school programmes, online courses, and subject‑specific internships for students aged 12–18, covering areas such as business, medicine, engineering, law, computer science and…
Serves students aged 12–18 and their parents or guardians seeking academic summer, online and internship programmes across subjects such as medicine, law, business, technology and humanities.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 5y
Location
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Computed from 4 filingsProvides online British curriculum education for home‑educated students aged 5–16, offering interactive classes, pre‑GCSE and GCSE courses, one‑to‑one tutoring, short courses and recorded lessons,…
Serves home-educating families, expat families and worldschoolers seeking British education for children aged 5–16, from Year 1 to iGCSE, including families needing flexible or SEN-friendly provision.
Financial Health
StrongStrong · Hiring · 103% CAGR over 4y
Location
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Computed from 3 filingsOperates a creative hospitality venue offering member-based accommodation, bar and bistro services, and spaces for cultural and social events. Manages bookings, memberships, and community…
Targets private members, their guests, leisure travellers, diners and event attendees interested in a creative hospitality venue with accommodation, bar/bistro and cultural programming.
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates an online food blog publishing baking recipes, dessert guides and cooking tips. Produces food photography and written recipe content and sells branded cookbooks and baking-related products…
Serves consumers, particularly home bakers and home cooks from beginners to experienced enthusiasts, seeking baking recipes, cookbooks and related kitchen products.
Financial Health
StrongStrong
Location
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Computed from 3 filingsOperates an online platform connecting individuals with self‑employed carers who provide live‑in, hourly, overnight, and domiciliary home care. Services include support for dementia, elderly care,…
Serves UK consumers and families arranging private home care for older adults, disabled people, children, and people with dementia, autism, Parkinson’s, mobility needs or post-operative support.
Financial Health
StrongStrong · Hiring · 50% CAGR over 2y
Location
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Computed from 5 filingsProvides higher education courses in partnership with UK universities, offering degree and postgraduate programmes in subjects such as business management, digital marketing, health, counselling and…
Serves prospective higher education students in major UK cities, including school leavers, working adults, carers, and people returning to education or building on professional experience.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsOperates a professional rugby league club, organising men’s, women’s, wheelchair and learning disability teams. Sells match and season tickets, merchandise, hospitality and sponsorship packages, and…
Serves rugby league supporters and families buying match tickets, season tickets and merchandise, plus businesses seeking club partnerships, sponsorship, hospitality and directory exposure.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsOperates an online platform listing baby and toddler classes and parent activities. Enables parents to search by age and date, view schedules, and book sessions such as music, swimming, gymnastics,…
Serves parents, expectant parents and carers of babies, toddlers and young children seeking local activities, plus UK children’s activity providers listing classes and taking bookings.
Financial Health
HealthyHealthy · Hiring · 34% CAGR over 5y
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Computed from 5 filingsSupplies composite outdoor building products including decking boards, fencing systems, cladding, balustrades and garden screens, along with installation accessories such as joists, fixings and…
Sells online to UK homeowners and DIY garden renovators planning outdoor decking, fencing, cladding, screens and balustrade projects, with sample packs and direct delivery.
Financial Health
StrongStrong · Hiring · 33% CAGR over 4y
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Computed from 5 filingsProvides consumer credit cards with limits typically between £500 and £2,000. Offers an online eligibility check, application process, and a mobile app that allows users to activate cards, view…
Targets UK consumers applying for personal credit cards, including people seeking modest credit limits and app-based account management rather than business or commercial finance customers.
Financial Health
HealthyHealthy · Hiring · 148% CAGR over 4y
Location
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Computed from 5 filingsOperates a holiday park offering touring and camping pitches and self‑catering accommodation. Provides on-site facilities including a bar and restaurant, shop, swimming pool, play areas, sports…
Serves leisure travellers, families, campers, touring caravan and motorhome owners, dog owners, and self-catering holiday guests seeking stays near St Ives and the West Cornwall coast.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
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Computed from 4 filingsOperates an entertainment and hospitality brand offering hotel accommodation, pool club access, and ticketed music and lifestyle events. Provides online booking for rooms, day passes, tables and…
Financial Health
StrongStrong · Growing · 3% CAGR over 3y
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Computed from 5 filingsOperates an online retail store selling indoor and outdoor plant pots and planters, including self‑watering containers, window boxes and large garden planters. Also sells plants, potting substrates,…
Serves B2C gardeners, homeowners, balcony gardeners and houseplant owners, plus trade account customers sourcing indoor and outdoor planters, plant pots and related gardening accessories.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsOperates an online vehicle buying service focused on prestige and supercars. Collects vehicle details and photos to provide valuations, connects sellers with a network of dealers, and arranges…
Targets private owners of prestige, luxury and performance cars who want to sell vehicles, including Audi, Aston Martin, Ferrari, Lamborghini, Porsche, Range Rover, Rolls-Royce and Tesla models.
Financial Health
StableStable · 0% CAGR over 4y
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Computed from 5 filingsOperates a health club and physiotherapy clinics offering gym memberships, personal training and rehabilitation services. Provides physiotherapy, osteopathy, chiropractic treatment and sports…
Serves individual consumers in London, including gym members, personal training clients, and patients seeking physiotherapy or natural therapy clinics in St James’s, Clapham, Battersea and Wimbledon.
Financial Health
HealthyHealthy · Hiring · 39% CAGR over 4y
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Computed from 3 filingsOperates a farm shop selling fresh produce, local food and farm‑grown products. Also runs cafés and eateries, hosts seasonal farm events and festivals, offers pick‑your‑own activities, and provides…
Serves consumers and families in West Yorkshire seeking farm shop food, café visits, seasonal farm events, pick-your-own experiences and rural venue hire, plus online shoppers ordering farm produce…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 2y
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Computed from 5 filingsPublishes a Leeds United football fanzine and produces related digital media including articles, podcasts and videos. Operates a subscription area for members and an online shop selling magazines,…
Serves B2C Leeds United supporters, including fans who buy fanzines, memberships and club-themed merchandise, and follow Leeds-related podcasts, videos and articles.
Financial Health
StrongStrong · Hiring · 57% CAGR over 4y
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Computed from 5 filingsDesigns and sells HO and N scale model trains, including steam, diesel and electric locomotives, rolling stock and accessories. Products feature integrated digital sound and control systems, with…
Sells to model railway hobbyists, collectors and enthusiasts, with routes for direct consumer purchasing and dealer-based retail distribution.
Financial Health
StrongStrong · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides property investment and business training through courses, bootcamps, conferences and online resources. Offers mentorship, guides and events covering buy‑to‑let, serviced accommodation, deal…
Serves aspiring and existing UK property entrepreneurs, investors and developers, from beginners to experienced landlords, focused on buy-to-let, deal packaging, serviced accommodation and commercial…
Financial Health
StrongStrong · Growing, Hiring · 23% CAGR over 4y
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Computed from 5 filingsProvides training and education in event management through classroom and online courses. Offers diploma and short programmes, industry-led teaching, and career support including placements,…
Sells to individuals seeking careers in the events industry, including school leavers, career changers, graduates and international students, as well as parents researching event management training…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 4 filingsDesigns and arranges tailor‑made safari holidays across Southern and East Africa. Plans custom itineraries including lodges, wildlife safaris, beach stays, and activities, and manages bookings while…
Serves leisure travellers and travel agents arranging African safari holidays, including families, honeymooners, solo travellers, golfers, divers and wildlife-focused clients seeking trips across…
Financial Health
StrongStrong · Hiring · 14% CAGR over 3y
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Computed from 5 filingsOperates temporary luxury glamping hotels and accommodation villages at major festivals, sporting events and private functions. Provides furnished tents, hospitality areas, dining, entertainment and…
Serves affluent consumers attending events such as Glastonbury, Silverstone and Monaco Grand Prix, plus brands, private event hosts and hospitality businesses seeking experiential accommodation or…
Financial Health
StableStable · 0% CAGR over 4y
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Computed from 4 filingsOperates an online retail store selling women’s and children’s clothing, including jackets, coats, sweaters, dresses and other apparel. Offers fashion items designed for everyday wear and seasonal…
Sells to individual consumers, primarily women and parents or carers shopping online for ladies’ and children’s clothing, with the site emphasising customers in Stevenage.
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
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Computed from 5 filingsOrganises Christian-themed holidays and group travel, including summer resort stays, ski trips, and activity programmes such as walking and watersports. Provides hosted accommodation, excursions, and…
Serves Christian consumers, including families, solo travellers and young adults, seeking faith-based group holidays with fellowship, worship and activities such as skiing, sailing, walking and art.
Financial Health
HealthyHealthy · Hiring · 2% CAGR over 4y
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Computed from 5 filingsOperates a takeaway and delivery food service specialising in freshly prepared pizzas. Also offers pasta, salads, side dishes and drinks ordered online for collection or home delivery.
Serves individual consumers and households ordering casual takeaway or delivery meals online, with options for collection or local delivery from participating restaurant outlets.
Financial Health
HealthyHealthy · Hiring · 57% CAGR over 5y
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Computed from 5 filingsProvides property investment education, mentoring and training programmes focused on property sourcing, trading and residential investment. Offers courses, online content and consultations covering…
Serves individuals in the UK seeking property investment education, mentoring and entrepreneurial guidance, including aspiring residential investors, property traders and people looking to build…
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 4y
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Computed from 5 filingsOperates a rental service for household tools, DIY equipment and other items, reserved online and collected from self‑service lockers. Also provides a platform, training and toolkits for…
Serves consumers and local residents renting household, DIY and outdoor items, plus community groups, councils and city partners seeking to launch or operate sharing library networks in the UK and…
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 4y
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Computed from 3 filingsOrganises coding and engineering holiday camps for children aged 9–17, offering residential and day programmes. Courses cover topics such as 3D game design, Python programming, artificial…
Sells to parents and guardians of children aged 9–17 seeking coding, engineering and technology holiday camps, including residential and non-residential options. Also serves families using registered…
Financial Health
StableStable · -13% CAGR over 2y
Location
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Computed from 3 filingsProvides online continuing professional development (CPD) courses and membership for homeopathy practitioners, including video lectures, masterclasses, live webinars, and a digital learning library…
Serves professional homeopaths, homeopathy practitioners and learners from beginner to practitioner level seeking CPD, specialist teaching and peer community, with an explicitly global practitioner…
Financial Health
HealthyHealthy · Hiring · 20% CAGR over 2y
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Computed from 5 filingsOperates a links golf course offering visitor tee time bookings, practice facilities, caddie services and group outings. Provides a clubhouse with bar and restaurant, golf shop, online retail and…
Sells to consumer golfers, including visitors booking tee times, local Fife and Scottish residents, golf groups, and serious golf travellers. Also serves tour operators arranging golf trips and…
Financial Health
HealthyHealthy · Hiring · 85% CAGR over 4y
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Computed from 5 filingsSources, imports and distributes seasonal fruit, vegetables and other fresh food products from a network of growers. Supplies restaurants, retailers and consumers through wholesale operations and…
Serves professional chefs and food retailers through wholesale, alongside home customers buying groceries directly; targets buyers interested in seasonal, grower-sourced produce and food-system…
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 5y
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Computed from 4 filingsOperates an online property platform focused on affordable homeownership schemes. Provides listings for shared ownership and similar homes, search tools, mortgage and affordability resources, buyer…
Serves UK homebuyers seeking affordable homeownership, especially first-time buyers, second steppers, growing families and older buyers exploring Shared Ownership, Rent to Buy and similar schemes.
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 3y
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Financial sub-scores
Computed from 4 filingsProvides psychiatric and psychological services including mental health assessments, diagnosis and treatment for adults and children. Offers virtual consultations, therapy, psychopharmacology and…
Serves private individuals and families seeking mental health support, including adults, children and adolescents with conditions such as ADHD, autism, anxiety, depression or trauma, through virtual…
Financial Health
StrongStrong · Growing, Hiring · 73% CAGR over 4y
Location
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Computed from 5 filingsProvides autism and ADHD assessments, diagnosis and post‑diagnostic support for children, young people and adults. Services include neurodiversity screening, medication management and therapy,…
Serves children, young people and adults in the UK seeking autism or ADHD assessment and support, plus parents, carers, GPs, NHS partners, schools and employers needing neurodiversity-related…
Financial Health
StrongStrong · Growing, Hiring · 109% CAGR over 4y
Location
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Computed from 3 filingsDevelops and manufactures hybrid quiz board games that connect with mobile devices and online content. Produces the Outsmarted interactive trivia game platform for home play and in‑flight…
Serves consumers and families who play quiz-based board games at home or in-flight, alongside B2B customers such as retailers, airlines and entertainment/media partners seeking branded game content…
Financial Health
StrongStrong · Growing, Hiring · 34% CAGR over 2y
Location
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Showing 49 of 5,720 — +5,671 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 5,720 leads
Showing 49 of 5,720 — +5,671 more with verified decision-maker contacts, live data, and CRM sync.
How ActiveCampaign usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
ActiveCampaign is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Marketing automation
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Frequently asked questions
How many UK B2C companies use ActiveCampaign?
What share of UK B2C companies run ActiveCampaign?
How is ActiveCampaign usage detected?
What size B2C companies use ActiveCampaign in the UK?
What do ActiveCampaign-running B2C companies also run?
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