B2C Companies Using HubSpot in the UK: 206 Active Firms (2026)
Consumer-facing businesses in the UK sell goods or services to individuals while running CRM and marketing automation on public websites.
For consumer-facing operators, this CRM and marketing automation stack usually sits between the website, campaign channels and sales or support teams. It captures form submissions, attributes campaigns, routes enquiries and supports lifecycle messaging after the first transaction or appointment. Adoption tends to signal a direct-channel posture: marketing has enough volume to need structured segmentation, customer teams need a shared history of interactions, and management wants cleaner handoffs between acquisition, conversion and retention. In this cohort, the relevant buying centres are marketing operations, ecommerce, customer experience and revenue operations rather than IT alone.
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Across the UK, 206 consumer-facing companies are running this CRM and marketing automation stack on their public websites. Reported employment totals 5,547 people, giving the cohort a modest but identifiable operating footprint. Within 10,610 detected marketing-automation instances in the sector, the stack sits sixth at 1.9%; higher-share alternatives are mostly email-led or SME-oriented systems. Registered-address concentration is tilted towards London at 21.4% and the South East at 14.6%, followed by Yorkshire and The Humber at 9.2%, the North West at 8.3% and the East Midlands at 8.3%.
Running CRM and marketing automation on public websites creates procurement questions around consent capture, cookie notices, form handling, onward transfer of customer records and retention controls. For mid-market consumer operators, the stack is rarely bought as a stand-alone marketing tool; it tends to interact with analytics, web forms, content management, advertising tags and service workflows. That vendor-ecosystem position makes implementation less about licence purchase and more about governance over tracking, preference management, integrations and user access across marketing, ecommerce and support.
Adoption appears selective rather than universal, with the stack more likely to suit consumer businesses that have outgrown basic email tools and need closer coordination between marketing, service and revenue operations. Some operators will keep lighter systems where acquisition volumes are low or where sales cycles remain offline. Others appear likely to consolidate customer capture, campaign attribution and support workflows into fewer applications, particularly where direct-channel trading and repeat engagement matter. Migration pressure has been more about operational tidiness than novelty.
Adoption by company size
Adoption of HubSpot rises with company size across the trading UK B2C companies in this cohort. 0.2% of the 54,825 companies with under 10 employees run HubSpot (128 detected). 0.3% of the 26,843 companies with 10–50 employees run HubSpot (68 detected). 0.4% of the 3,060 companies with over 50 employees run HubSpot (13 detected). That is a 0.2% gap between the over 50 employees and under 10 employees bands.
206
Active firms
2026
1.9%
Of detected Marketing automation share
UK B2C
7
Median headcount
Filed accounts
520
Verified contacts
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Key facts
About 7% of the trading cohort reports turnover above £5M (15 of 206 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (10 firms), so a sizeable share is in its first few filing cycles.
Among 10,610 B2C companies with a detectable marketing-automation system, the profiled system accounts for 1.9% (206 companies), compared with 53.9% (5,720 companies) for the largest detected alternative.
London accounts for 21.4% (44 companies) of B2C firms running the profiled system, with the South East at 14.6% (30 companies) and Yorkshire and The Humber at 9.2% (19 companies).
A web-security and delivery layer is detected alongside the profiled system at 85.9% (177 companies).
Tag management appears in 70.9% (146 companies) of the same stacks, and web analytics appears in 58.3% (120 companies).
The largest overlapping activity tags are Field Services & Trades at 15.0% (31 companies), Education & Training at 14.6% (30 companies) and Construction at 14.6% (30 companies).
Marketing automation market share among UK B2C
Share of the 10,610 UK B2C with a detectable system. As of June 2026.
What else do HubSpot-running B2C run?
Share of the 206 HubSpot-running UK companies where each technology was also detected. As of June 2026.
Where HubSpot B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£676.8K
Median UK turnover
7.3%
Above £5M turnover
10
Incorporated since 2022
520 verified decision-maker contacts
across these 206 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using HubSpot
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 2 filingsProvides management, marketing and support services for an online hostel booking platform. Supports the listing, promotion and reservation of backpacker hostels worldwide, and operates digital…
Serves B2C budget travellers, backpackers and solo travellers worldwide, alongside B2B hostel and budget accommodation operators seeking access to those travellers.
Financial Health
StrongStrong · Profitable · -12% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsSupplies flea, tick and worm treatments for cats and dogs through online subscription plans. Provides vet‑approved parasite control products, pet health items and personalised dosing based on pet…
Sells direct to consumers, targeting cat and dog owners who want recurring flea, tick and worm treatments, pet treats and related care products delivered to their door via subscription plans.
Financial Health
WeakWeak · Hiring · 30% CAGR over 5y
Location
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Financial sub-scores
Computed from 4 filingsOperates an online platform offering small-group adventure travel trips worldwide, including hiking, climbing, cycling and kayaking. Arranges guided itineraries, accommodation and logistics, and…
Serves individual consumers and private groups seeking active adventure holidays, including hikers, cyclists, climbers, paddlers and wildlife/outdoor enthusiasts booking trips across global…
Financial Health
StrongStrong · Hiring · 28% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates and manages theatre venues including the Apollo, Lyric, Palace, Garrick, Duchess and Vaudeville theatres. Hosts stage productions such as plays, musicals and comedy shows, and sells tickets…
Serves B2C customers including individual theatregoers, families and tourists, plus group bookers and education audiences seeking West End musicals, plays, comedy, concerts and events in London.
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates a subscription video-on-demand streaming service specialising in reality television. Provides ad‑free streaming of reality TV series and related programming, including same-day episodes as…
Targets consumers who watch reality TV, especially fans of US and international franchises seeking ad-free, same-day episodes across TV and mobile devices.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsProvides an online digital health clinic offering remote consultations with UK GPs and prescribing treatments for conditions such as weight loss, menopause, hair loss, sexual health issues, migraine…
Serves UK consumers seeking private online GP consultations, prescription medication and ongoing care for lifestyle, sexual health, skincare, hair loss, menopause, contraception and weight management…
Financial Health
StableStable · -63% CAGR over 4y
Location
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Provides direct cremation services and prepaid funeral plans. Collects the deceased from hospitals or homes, arranges cremation at its facilities, and returns ashes to families. Also offers guidance,…
Serves UK consumers planning end-of-life arrangements, as well as bereaved families or loved ones who need to arrange a funeral immediately.
Location
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Financial sub-scores
Computed from 4 filingsProvides tailor-made luxury holidays and travel itineraries including safaris, honeymoons, family trips and adventure tours across Africa, Asia and Latin America, arranging accommodation, tours and…
Serves affluent leisure travellers seeking tailor-made luxury holidays, including honeymooners, families, safari travellers, adventure tourists, and clients interested in conservation-focused trips…
Financial Health
WeakWeak · -10% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides electric and plug‑in hybrid car leasing and finance deals through an online platform, offering quotes, bundled electricity or charging allowances, and guides on selecting vehicles, charging…
Serves private motorists and company car users looking to switch to electric or plug-in hybrid vehicles, including first-time EV buyers seeking finance, leasing and charging guidance.
Financial Health
StableStable · Hiring · 8% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsOperates a subscription video‑on‑demand streaming service focused on reality television. Provides online access to series such as Real Housewives, Below Deck and Love Island, with on‑demand viewing…
Targets B2C entertainment streaming subscribers, especially reality TV fans seeking ad-free access to US and international series across TVs and mobile devices.
Financial Health
WeakWeak · -16% CAGR over 4y
Location
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Provides prepaid funeral plans and direct cremation services. Arranges collection and care of the deceased, conducts cremations at its facilities, and returns ashes to families. Also offers guidance…
Serves UK consumers, including individuals planning their own funeral arrangements and families or next of kin needing to arrange a funeral after a death, particularly cost-conscious customers…
Location
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Financial sub-scores
Computed from 5 filingsDesigns and sells tailor‑made and small‑group travel experiences worldwide, including cultural, adventure and special‑interest holidays. Arranges itineraries with boutique accommodation, local guides…
Targets B2C leisure travellers, including couples, honeymooners, families with older children, and special-interest travellers focused on food, wine, creative, active, winter, wildlife, and…
Financial Health
StableStable · Hiring · 30% CAGR over 4y
Location
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Computed from 5 filingsProvides consumer car finance brokerage and lending services, including hire purchase and personal contract purchase agreements. Offers online applications, soft credit eligibility checks, vehicle…
Serves consumers seeking vehicle finance, including first-time and young drivers, self-employed applicants, people with poor or refused credit, no-deposit buyers and borrowers refinancing or settling…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides in-home care services including visiting and live-in carers for adults. Offers support such as personal care, companionship, respite and overnight care, and nurse-led or condition‑specific…
Serves private individuals and families across the UK seeking home care for elderly people and adults over 18, including those with disabilities, dementia, complex conditions, respite or hospital…
Financial Health
StableStable · -9% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsProvides higher education in business and management, offering undergraduate and postgraduate degrees including BBA, MSc and MBA programmes. Delivers multi‑city study options and exchange…
Serves prospective undergraduate and postgraduate students, MBA candidates and working professionals seeking UK-registered business, management, data science, finance and executive education with…
Financial Health
StrongStrong · Hiring · 41% CAGR over 1y
Location
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Computed from 5 filingsDevelops and sells personalised nutritional supplement formulas tailored to individual health data. Uses online health quizzes or blood test analysis and an algorithm to determine micronutrient…
Targets health-conscious consumers, athletes and high-performance individuals seeking personalized nutrition, using health quizzes or blood tests to guide daily supplement choices for wellness,…
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsPublishes and distributes children’s comic content centred on Beano characters, including weekly comic magazines, puzzles, games and stories, and operates related subscription services, newsletters…
Sells directly to parents, grandparents and gift buyers for children aged 6–12, as well as young readers interested in comic characters, jokes, puzzles and creative activities.
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates an online marketplace for car leasing and subscription services, enabling individuals and businesses to compare vehicles and request flexible contracts from partner suppliers, with options…
Serves UK consumers and businesses seeking flexible vehicle access, including drivers who prefer short-term lease or subscription arrangements over long-term car ownership or contracts.
Financial Health
StrongStrong · Growing, Hiring · 48% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online cashback platform that rewards consumers for purchasing promoted grocery products. Users browse offers, buy items from supermarkets, upload receipts, and receive cashback payments…
Serves consumers who shop at supermarkets and grocery retailers, plus FMCG and grocery brands targeting supermarket shoppers.
Financial Health
StableStable · -71% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online peer‑to‑peer marketplace for hiring campervans, motorhomes and caravans. Connects vehicle owners with travellers, enabling bookings, insurance cover, and optional delivery or…
Serves UK holidaymakers seeking campervan, motorhome or caravan hire, including families, couples, pet owners, first-time renters and budget travellers, while also targeting private RV owners who…
Financial Health
WeakWeak · -7% CAGR over 4y
Location
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Develops and operates build‑to‑rent residential neighbourhoods offering apartments and houses for long‑term rental. Provides property management and resident services, including a mobile app for…
Sells to consumers seeking rental homes in the UK, including first-time movers, families, downsizers and long-term renters. Targets modern renters looking for professionally managed apartments and…
Location
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Financial sub-scores
Computed from 3 filingsOperates a theatre venue presenting stage productions and live performances. Sells tickets for scheduled shows and offers theatre spaces for hire for conferences, corporate events, and private…
Serves theatre-going consumers seeking West End performances in London, plus businesses, organisations and private customers hiring Central London spaces for conferences, celebrations and events.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsDevelops and sells new‑build residential properties, including houses within planned housing developments. Markets homes to buyers and provides purchasing support such as part‑exchange and assisted…
Serves private homebuyers seeking 2–5 bedroom new-build homes, including movers using part exchange or assisted move schemes and over-60s buyers, primarily around Kent and East Sussex.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsOperates day nurseries providing childcare and early years education for babies and young children. Services include nursery and pre‑school care, structured learning programmes, outdoor and…
Serves parents and carers of babies and young children seeking nursery, pre-school and funded childcare places across multiple regions of England.
Financial Health
HealthyHealthy · -24% CAGR over 4y
Location
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Computed from 5 filingsProvides legal services for personal injury claims, advising and representing clients in accident cases including road traffic incidents, workplace injuries, public liability claims, defective…
Serves consumers nationwide who have suffered personal injuries, including road users, injured workers, people hurt in public places, defective product victims, serious injury claimants and…
Financial Health
HealthyHealthy · -6% CAGR over 4y
Location
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Computed from 4 filingsProvides yacht charter services, offering bareboat, skippered and fully crewed sailing and motor yacht rentals, as well as cabin charters on catamarans. Arranges holiday sailing itineraries and boat…
Serves leisure travellers, sailing enthusiasts, couples, families and groups seeking yacht-based holidays, from experienced sailors wanting independent trips to customers preferring skippered, crewed…
Financial Health
StableStable · Hiring · 14% CAGR over 3y
Location
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Computed from 5 filingsRetail jeweller selling fine jewellery and luxury watches from brands including Rolex, Breitling and TAG Heuer. Offers engagement and wedding rings, bracelets and necklaces, alongside watch…
Sells to consumers seeking fine jewellery and luxury watches, including engagement and wedding ring buyers, gift purchasers, and men’s and women’s watch buyers. Serves customers shopping branded,…
Financial Health
StableStable · -3% CAGR over 5y
Location
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Computed from 4 filingsDesigns and arranges bespoke luxury travel itineraries including private yacht charters, cruises, safaris and tailored land journeys. Provides travel advisory and booking services, curating…
Serves affluent consumers and discerning travellers seeking bespoke luxury holidays, including cruises, yacht charters, safaris, private itineraries and high-end global travel experiences.
Financial Health
WeakWeak · Hiring · 13% CAGR over 3y
Location
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Operates a digital healthcare platform providing online GP consultations, mental health support, and other clinical care services. Delivers remote medical advice and treatment through a network of…
Serves patients across Europe, including people needing access to GP, mental health and extended care through digital healthcare channels.
Location
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Computed from 5 filingsProvides higher education courses in music production, sound engineering and creative audio disciplines. Offers undergraduate, postgraduate and access programmes covering electronic music, live…
Serves prospective undergraduate, postgraduate, online and access students seeking creative-industry education in music production, sound engineering, electronic music, live sound, events,…
Financial Health
WeakWeak · Hiring · 3% CAGR over 5y
Location
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Computed from 5 filingsProvides river dining and sightseeing cruises offering brunch, lunch, afternoon tea and dinner experiences, with onboard meals and entertainment. Also sells themed and seasonal cruises, private group…
Serves consumers, tourists, couples, families and friend groups seeking London experiences for celebrations, seasonal occasions and gift vouchers, plus groups booking private parties or corporate and…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 4 filingsDevelops and distributes Lightworks video editing software for desktop users. Provides tools for video cutting, audio editing, visual effects, colour correction, titles, and export, offered in free…
Serves individual video creators, beginners, amateur editors and professional film/video editors, from first-time users to advanced creators needing professional-grade control.
Financial Health
StableStable · Hiring · 14% CAGR over 3y
Location
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Markets and sells residential properties and rental homes, including new‑build developments. Provides online property listings, location guides and information for buyers and investors, with support…
Sells to homebuyers, renters and buy-to-let property investors seeking homes in the UK, including families and people relocating to towns and cities across England, Scotland and Northern Ireland.
Financial Health
N/AN/A
Location
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Computed from 5 filingsOperates hairdressing salons providing haircuts, colouring, blow‑dry styling and hair treatments. Offers membership programmes for colour and blow‑dry services, sells professional haircare products…
Serves consumers seeking haircuts, colouring, blow dries and haircare products, including men’s grooming clients, across salon locations in London, Hertfordshire and Essex.
Financial Health
WeakWeak · -3% CAGR over 4y
Location
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Computed from 3 filingsOnline retailer of campervan and van conversion parts and accessories, including water systems, heaters, electrical components, awnings, seating systems, appliances, and fittings for vehicles such as…
Serves retail and business customers converting or outfitting campervans, including VW Transporter and other van owners, DIY converters, campervan builders and leisure vehicle accessory buyers in the…
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 2y
Location
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Computed from 5 filingsProvides catering services, souvenir retail, ticketed animal experiences and event functions for visitors to wildlife parks operated by its charitable parent, generating commercial income that is…
Serves consumers and families planning wildlife park days out in Kent, plus animal enthusiasts buying encounters or annual passes and visitors purchasing on-site catering, souvenirs and…
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
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Computed from 4 filingsManufactures and sells pet food and cat litter products for cats and dogs, including wet and dry food, snacks, and functional diets, supplied through pet retailers and online stores.
Sells to pet owners, particularly cat and dog owners, looking for cat food, dog food and cat litter, with content also addressing pet nutrition advice and store-based purchasing.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 4 filingsOperates Ofsted-registered day nurseries providing childcare and early years education. Services include preschool programmes, funded childcare places, out-of-school clubs, meals and nutrition,…
Serves parents and families with babies, toddlers and pre-school children across Manchester and Greater Manchester, including those seeking funded childcare, tax-free childcare and out-of-school club…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsAssists individuals in claiming PAYE tax refunds from HMRC. Provides tax rebate and expense claim services for sectors including construction, armed forces, transport, telecoms and healthcare, and…
Serves individual taxpayers, mainly PAYE employees and CIS contractors, across sectors including armed forces, construction and trades, security, transport and logistics, telecoms, mechanics,…
Financial Health
HealthyHealthy
Location
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Computed from 3 filingsProvides legal services for people with serious injuries, handling compensation claims for road traffic collisions, workplace accidents, and medical negligence. Also advises on Court of Protection…
Serves individuals and families affected by serious injuries, medical negligence, road traffic collisions or workplace accidents, including people needing Court of Protection support after…
Financial Health
HealthyHealthy · Profitable · 3% CAGR over 2y
Location
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Computed from 5 filingsDesigns and arranges tailor‑made travel itineraries across Central and South America, the Caribbean and Antarctica. Provides trip planning, accommodation bookings, guided excursions and logistics for…
Serves affluent private travellers, couples, families, solo travellers and groups seeking luxury holidays in Latin America and Antarctica, plus corporate and incentive travel buyers.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates senior living communities providing independent living, assisted living, and memory care accommodation. Services include personal care support, wellness and therapeutic programs, dining…
Serves seniors and their families seeking senior living communities, including independent living, assisted living and memory care, with resources for caregivers planning visits, transitions and…
Financial Health
StableStable · -15% CAGR over 4y
Location
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Computed from 5 filingsProvides rent guarantor services for tenants, guaranteeing rental payments to landlords when tenants lack a UK-based guarantor. Also offers a house-finding service connecting renters with letting…
Serves students and working professionals renting in the UK, including international movers and tenants without a UK-based guarantor or credit history; also works with landlords and letting agents.
Financial Health
WeakWeak · -50% CAGR over 6y
Location
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Computed from 5 filingsProvides fertility diagnosis and treatment services, including IVF and specialised assisted reproduction procedures. Offers fertility testing for women, men and couples, fertility preservation, and…
Serves private fertility patients in London, including individuals and couples struggling to conceive, people seeking fertility testing or preservation, and prospective parents considering donor or…
Financial Health
StableStable · Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsProvides international and domestic removal services for individuals and businesses, including packing, transport and shipping of household goods, corporate employee relocation management, storage,…
Serves individuals and households moving within the UK or overseas, alongside businesses and HR/employer teams relocating employees for projects, assignments, or corporate moves.
Financial Health
StableStable · Hiring · 2% CAGR over 4y
Location
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Computed from 2 filingsProvides domiciliary and extra care services for adults, including home care, live‑in support, dementia care, physical disability assistance and respite care. Supplies care assistants to help…
Serves adults and families seeking home care across London, Oxford, the South East and South West, including older people, people with dementia, physical disabilities, learning difficulties or…
Financial Health
StrongStrong · Profitable · -8% CAGR over 1y
Location
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Provides digital healthcare services through online and app‑based consultations, connecting patients with clinicians for GP appointments, mental health support, and other primary care services…
Serves patients across Europe who need digital access to GP, mental health and extended care services, spanning a broad general healthcare user base rather than a specific industry.
Location
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Computed from 5 filingsProvides security systems and monitoring services for homes and businesses, including installation of alarm systems, surveillance cameras, access control, fire alarms and smart home automation, with…
Serves homeowners, renters, new-build buyers, and commercial customers in automotive, convenience, education, healthcare, manufacturing, restaurant and retail sectors.
Financial Health
StableStable · -5% CAGR over 4y
Location
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Computed from 5 filingsDesigns, manufactures and installs prefabricated garden rooms and outdoor buildings for residential use, including offices, studios, gyms and annexes. Provides design consultation, site surveys,…
Serves UK homeowners seeking extra space for work, leisure, fitness or family use, plus home businesses, schools and commercial buyers needing outdoor classrooms or ancillary space.
Financial Health
StableStable · Profitable · 1% CAGR over 5y
Location
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How HubSpot usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
HubSpot is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Marketing automation
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Frequently asked questions
How many UK B2C companies use HubSpot?
What share of UK B2C companies run HubSpot?
How is HubSpot usage detected?
What size B2C companies use HubSpot in the UK?
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